Healthcare Marketing For Doctors (888) 600-4172

Healthcare Marketing For Doctors, Physicians & Modern Medical Healthcare Practices Has Moved To The Web. Costs $499/mon to $599/mon.

Patient Behavior and the Healthcare Industry Are Changing – Impacting Medical Marketing & Advertising. The Internet and Social Media Have Changed How The Best Medical Practices Execute Their Marketing. Only 4.3% Of Doctors, Physicians & Medical Practices Are Using Marketing Automation For Healthcare. Healthcare Delivery is Changing. Telemedicine, Local Urgent-Cares and On-Demand Medicine are the New Normals.

Medical Healthcare Marketing for Doctors & Medical Practices can be divided into two broad areas:

1. Online Healthcare Marketing 

2. Offline Traditional Healthcare Marketing

The figure below outlines that a nice looking WordPress responsive mobile site is not enough. You mobile site must be intelligent, should have apps embedded for patient engagement and HIPAA compliant. Medical marketing and online advertising ideas and strategies are changing the healthcare marketing landscape. Majority of healthcare practices, their attempts to become more integrally connected with patients are often obstructed by a lack of appropriate and effective online communication tools and applications. Even the US government has a huge focus on healthcare cost controls, and healthcare delivery systems. PatientGain.com provides healthcare practices across the US with powerful software, running on secure HIPAA compliant servers located in USA, that makes delivering numerous types of healthcare communication a simple and automated process. These apps a world-class service is producing excellent ROI and results for healthcare providers across the USA and Canada. Here are are some examples.   According to Pew Research, most Facebook users visit the site at least once a day. Around three-quarters of the platform’s U.S. users (74%) say they visit the site on a daily basis, according to the January 2018 survey. However when it comes to looking for doctor, medical services, PatienGain.com’s data shows that most patient leads still come from Google. Google search, organic and PPC (paid) , Google Maps, Google Reviews, Google Business Listings is still the main driver for your medical practice.   Further, from a previous study by Pew Research;  One in three American adults have gone online to figure out a medical condition – When asked to think about the last time they hunted for health or medical information, 77% of online health seekers say they began at a search engine such as Google, Bing, or Yahoo. Another 13% say they began at a site that specializes in health information, like WebMD. Just 2% say they started their research at a more general site like Wikipedia and an additional 1% say they started at a social network site like Facebook.   This study is older, our data shows that 7% to 8% new patient leads are generated from Facebook, these days.

Medical Marketing Using Mobile Devices
Medical Marketing Moving to Online Mediums

Check Our Real Customer Reviews

Proven Medical Marketing & Advertising For Physicians: Offline Advertising VS Online Advertising

These days having a nice looking website is not going be enough to generate new patient and clients – specially if your strategy also focuses on patient retention and repeat patients. If your medical practice needs to retain existing patients for repeat services and procedures, then you need additional tactics and software apps.  Advertising for doctors can be offline or online. However, both types should focus on benefits for patients and emotional aspect of a medical service. Offline advertising for doctors refers to Billboards, Newspapers, Paper Yellow Pages, Ads in Cinemas, Radio Ads.  This form of advertising has lower reach compared to online advertising. Its is also difficult to measure the impact, there are time constraints, difficult to make changes to advertising message once it’s deployed. According to Journalism.org the readership peaked in late 1990’s to 1999 at about 60 million in USA. It has been on steady decline to about 37 million in 2017. Biggest reason is internet and use of cell / mobile devices. Above all it is expensive compared to online advertising, and ROI is much lower.  The figure below shows the impact of Online Advertising for a Medical Practice.  Specifically Google Adwords, PPC Advertising for Doctors.  You can see the spike in calls. This is due to launching an aggressive Online PPC Campaign for this Medical Practice.

Impact of PPC Advertising on Medical Marketing ROI
Healthcare Mobile Marketing To Patients
Marketing For Doctors Example 23

Medical Marketing For Physicians & Patient Expectations

21st century Americans want an ATM on every corner, a Starbucks on every block, grocery stores within 2 minutes’ drive from home, cell phones that setup appointments for them, gas stations that serve fresh coffee and bagels, and now thanks to Affordable Care ActWalk-In-Clinics at every corner. Today’s patients want their clinics to have doctors who show up on time, with polite receptionists at the front desk.  They are also exercising their right of free speech to post their experience on the internet, social media, Yelp and Google Reviews.  According to Pew research, most patients are very happy with their physicians, however they are also using social media to post their experiences with the doctors and practice as a whole.

The figure below outlines that there are 4 important areas for your clinic’s success. These are used by the top clinics in the USA to measure the success of their clinics.

ROI for Medical Healthcare Marketing

Medical Marketing Using SEO Strategies

Achieving top SEO rankings for doctors and medical practices is a process and not a simple one-time setup. It is time-intensive, requires deep knowledge about your own business and Search Engine technology, costs both money and time to get real results, and it never stops for your business.  Read more about Medical Marketing Using SEO Strategies.

Your target audience is Search Engines and Potential Patients – They are both equally important. Your content should be designed to attract both.

Content is the King for your Medical Practice Website

Focus on content that benefits your prospect and existing patients. This means that  unique, quality content on your own website/mobile site is the king – Content means Text, Images, Tags, Keywords, Videos, Video tags – This is useful information, emotionally compelling images and videos, testimonials from existing patients, that your prospects and customers can benefit from. Mention and focus on benefits and results that you offer for your patients, show examples, patient stories, patient before-after pictures, and show reviews and patient feedback. You should have your patient services, offers, specials, and promotions on your website to entice new customers. Create pages that lead a visitor to request more information, and capture their email, phone number etc. Make it very easy for patients to contact you using SMS/Texting, contact forms and calling you.Make sure to constantly add new content and keep your website interesting for potential leads, and list your business in appropriate directories so it’s discoverable. Page speed can be an important factor ( according to Google ).  HTTPS – Secure encryption hosting of your site can be an important factor ( according to Google ). There are hundreds of “small” factors, but PatientGain.com recommends that your contents still the most important factor. Here are additional content related items you should focus on. This list is designed so you understand that your have 2 audiences

No 1. Humans (your patients) 
No 2. Search Engines.

Item no 1. Age of the domain/website.  If your website has been on WWW for 3 years and Google, Bing, Yahoo have catalogued your website ( even if you do not have good rankings – and you are on page 3 ) you are better off working and improving this site than creating a brand new URL/domain.  Age matters – in this case its like wine – older = better chances for improving SEO. But also remember that Domain Name and Domain Content History must be similar ( not same ). What this implies is that if your domain is 3 years old and had its content related to Medical Devices – product based, and you want to use the same domain for a Plastic Surgery website, you should not expect good results immediately. Google search engine algorithms have a relevancy score index.  If this score is high, you are likely to get good results. If your Google search engine engine relevancy score index is low, you have to build it.  To build this score, you have to have quality unique content.

Item no 2. Layout of the website.  Proper tags, construction, H1, H2 and paragraph text matters.  Every page should be created with care, love and attention.  Best results have been achieved by  have proper H1, H2, Images ( with proper tags ) and paragraph text. Followed by sub-headings, paragraph text, with images mixed.

Item no 3. Content of each page. Copied or plagiarized content is like shooting yourself.  If you must have copied content, you should have “NOFOLLOW” tags.  This tells search engines to ignore the page. Humans (your patients) can still read the pages, but search engines should ignore it.

Item no 4. Content of Google My Business page. Your Google My Business (GMB) is extremely important. There are additional 11 steps are required to make sure that your GMB page is effective. Once this is done, then do the exact same steps for Facebook Business Page and then Yelp listing page.  The information on these 3 directories should mirror what is on your website.

Item no 5. Content of Social Media. For doctors and medical practices, Facebook is still the no 1 source of  new patient leads (not counting Google Search). Facebook, Yelp, Linkedin and Yahoo/Bing are very good places to make sure listings and reviews are showing up.

Item no 6. Content of  your online Reviews. For doctors and medical practices, patient reviews can either make you a hero or a zero. So number of positive reviews matter to patients but for search engines, what is written by patients matters.  There 12 steps we recommend you should follow for maximizing positive reviews and minimizing negative reviews.

Item no 7. Readable website content for search engine bots. Search engine bots are just like automated human beings searching on a browser – so its a robot  visiting your medical website and gathering information. This means that if you have overly complex and blocking javascript, it will reduce your rankings. For example if a website forces a user to make a decision before displaying content of a webpage, like a user has to select a local location, the search engine bots, will not be able to gather information, and hence your rankings may be adversely impacted.

Medical Marketing Using SEO Strategies

Medical Marketing & Google Organic Search Engine Results 

There Are Many Search Engines, But There Is No Other Search Engine That Produces More Accurate Search Results Than Google.  82 Percent of Patients Look Online for Medical Practices, Services and Doctors.  High Organic Results for Doctors on Google Search Produces Very Good ROI for Your Practice.

Example of Google Organic Search Results :

Medical Marketing & Google Organic Search Engine Results

Based on Data from Hundreds of Medical Clinics and Practices, Any  Investment Into High Organic Results for Doctors on Google Search Produces Excellent ROI.

Example of Google organic search results for search term “Advertising for doctors”

Medical Marketing & Google Organic Search Engine Results  – Example Data – From a Customer Dashboard

In the example figure below, you will notice that from a 30 days period, Dec 22 to Jan 21 time frame, there were 660 visits from Google Organic Search Engine Results ( $0 spent in 30 days period – however this customer is on PLATINUM Package and quality of the content on the website and other SEO Strategies are the reason ), while there were 491 visits from Google Adwords Campaign ( $3201 spent in 30 days period ).  The data and results gets more interesting. Each visitor who visited from Google Organic Search Engine Results, read 2.53 pages compared to 1.71 pages read.  This also starts to make a big difference as investment in good quality content is further rewarded by “high quality score”, which indirectly helps you reduce PPC advertising costs. Content marketing for doctor‘s websites is very important to achieve high SEO rankings for healthcare.

Google Organic Search Engine Results - Example

 

Online Engagement Strategies For Medical Marketing

PatientGain.com data shows that out of a sample of 3450 Medical Clinics in USA, only 148 clinics are using Online Engagement Strategies software to gain a competitive advantage. If you are using software that is based on data mining & data driven results based strategies, then you are likely to benefit immensely.  Majority of the medical clinics are simply using a static website with few links to patient portal, and may be a local web company managing non-intelligent but pretty website. See some examples here, these examples are based on real customers and best in the medical industry.
The figure below outlines that there is hidden valuable data in your EMR.  This type data is used by the top clinics in the USA to measure the success of their clinics.

Example of How Google Organic Search Helps Your Medical Marketing

In this example below, a prospect patient in Oklahoma City, is searching for “employment physicals in okc”. The first 3 results are as follows:

Result no 1 : Useful information about employment physicals in OKC – This page is ranked no 1.

Result no 2 : Useful information about Occupational Medicine Services  and employment physicals in OKC – This page is ranked no 2.

Result no 3 : Useful and related information about walk in clinic located in OKC offers  employment physicals – With details on how to reach the clinic.

One of search engine’s algorithm’s rank pages based on relevancy. If your relevancy score is high for the search term being searched, you are more likely to show up higher in search results.

Example of Google Organic Search Results  for “employment physicals in OKC” :

 

Medical Marketing Using PPC – Pay-Per-Click Strategies

Common question asked is PPC Advertising right for my clinic?  The answer is YES.  We have hundreds of examples to share with you. In a sample recent review of 162 medical clinics, we found that if a medical clinic is running PPC Advertising, 98 percent of these clinics have increased their patient count over a period when they were not using PPC Advertising.

Another very common question is asked “How PatientGain.com’s approach to online advertising helps our customers get better results?” Lets review the image below.  You will see attention to detail and technical know-how how online advertising works and domain knowledge about healthcare and major trends like Mobile Advertising & Marketing for Doctors and Medical Practices.

Let’s review a real example below – Impact of online advertising for doctors:

Medical Marketing Using Google PPC Advertising

Medical Marketing Using Google PPC Advertising

 

PPC Advertising using Google Adwords is one of the best investments you can make in your Medical Practice. However it is not simple and has requires constant monitoring and deep knowledge of healthcare procedures.

Six important aspects to consider for PPC campaigns for your medical marketing. 

Item no 1.  Deep experience with Google Adwords.  PPC Advertising using Google Adwords is one of the best investments you can make in your Medical Practice. The company must have deep experience in Google Adwords. There are over 187 settings in a medium Google Adwords campaign.

Item no 2.  Multiple Certifications in Google Adwords.  We have learned that all PatientGain.com staff who have multiple certifications in Google Adwords, Analytics, Mobile  and Re-Marketing  produce better results for our customers.  So multiple certifications are extremely helpful.

Item no 3. Software to Augment Staff with Multiple Certifications in Google Adwords .  In addition to qualified staff, you must have a data-layer to produce better results from the same data. Intelligent software to produce better decision making further enhances the results and ROI.

Item no 4. Domain Knowledge of Healthcare.  Complete and thorough understanding of each procedure is very important. For example if your clinic offers “liposuction”, as an advertiser you need to understand the differences between type of liposuctions. Question : Is “liposuction” and “Smart Lippo” the same?

Item no 5. High Quality Score . For an experienced PPC Adwords staff, quality score is very important.  Ad quality, landing page content and search term relevancy score should be high for the best quality score.  Higher quality score means more patients for your practice.

Item no 6. Targeting . It seems very easy to setup a campaign, but details can be a nightmare to manage and optimize or they can provide a wealth of data for you to excel in the game of online advertising.  Based on our data, 77 percent of the campaigns we see from competitors are in correctly targeting an ideal patient.

 

Medical Marketing Using EMR Data

Medical Marketing Has Moved To The Web

You need more than a website to compete with other practices online these days. Thousands of medical clinics struggle every day to fill their calendar with patients.  Despite having a great location, a dedicated and professional medical staff, proper equipment, and hard earned certifications and qualifications, their daily patient counts aren’t where they’d like them to be.  Many clinics don’t realize that what they are missing is online expertise and a sophisticated software solution to power their patient acquisition efforts. These days, your clinic’s strategy for generating new patients online has to be more than just having a good looking website.

The figure below outlines that there are 4 essential ways to acquire positive reviews for your medical practice.  This type data is used by the top clinics in the USA to measure the success of their clinics.

Medical Marketing For Doctors

PatientGain.com’s Optimized And Successful Solution Is Not Focused On Technology, But On Results. 

1) Targeted online advertising and SEO for Patient Acquisition
2) Software along with online and medical industry expertise for Patient Retention
3) Effective communication and online marketing for Patient Engagement
4) Effective advertising and marketing strategies for low Patient Acquisition costs

The figure below outlines that there is ROI in online advertising – like Google Ads, Facebook Ads, Instagram Ads.  This type data is used by the top clinics in the USA to measure the success of their clinics.

Medical Marketing ROI
Medical Marketing Website Example
Medical Marketing Using Your Brand
Healthcare Marketing For Doctors
Online Reviews Marketing

Use Social Media Apps To Acquire New Patients and Engage & Service Existing Patients

Social Media Marketing is another very important aspect of your marketing. Your potential and existing are hanging around on Facebook. You have to make it easy for them to do business with you.  Here are 5 steps.

5 Steps for Facebook Success for Doctors & Medical Practices

  1. Create Facebook Business Page for your medical practice.
  2. Optimize FacebookBusiness Page for your medical practice.
  3. Add apps to your FacebookBusiness Page for your medical practice. For example, add Contact Us app, add Appointment Requests app, add Promotions app.
  4. Add content to your FacebookBusiness Page for your medical practice
  5. Advertise your FacebookBusiness Page for your medical practice  on Facebook – There are multiple ways to promote your FacebookBusiness Page for your medical practice. You can hire a professional ( recommended ) or do it yourself.  Professionals who are certified advertising professionals will produce better results for you.
Medical Marketing Using Instagram

5 Steps for Facebook Success for Doctors & Medical Practices

Use Social Media Apps To Acquire New Patients and Engage & Service Existing Patients

Social Media Marketing is another very important aspect of your marketing. Your potential and existing are hanging around on Facebook. You have to make it easy for them to do business with you.  Here are 5 steps.

5 Steps for Facebook Success for Doctors & Medical Practices

  1. Create Facebook Business Page for your medical practice.
  2. Optimize FacebookBusiness Page for your medical practice.
  3. Add apps to your FacebookBusiness Page for your medical practice. For example, add Contact Us app, add Appointment Requests app, add Promotions app.
  4. Add content to your FacebookBusiness Page for your medical practice
  5. Advertise your FacebookBusiness Page for your medical practice  on Facebook – There are multiple ways to promote your FacebookBusiness Page for your medical practice. You can hire a professional ( recommended ) or do it yourself.  Professionals who are certified advertising professionals will produce better results for you.

Medical Marketing Using Patient Reviews

Every time a patient leaves your medical practice, they are either happy, unhappy or somewhat upset. Using the 5 apps from PatientGain.com’s medical marketing platform, you minimize negative reviews and maximize positive reviews. These apps are easy to use and all setup is done for you.  Integration to your practice management system or EMR is free using secure HTTPS API protocol.

ROI for Online Patient Reviews

End result is control of your online reputation and higher trust by prospect patients. Each 5 star review is worth thousands of dollars to your practice. We recommend starting with Google Reviews first and then building out to other review sites. 5-star reviews on Google still produce the best ROI for your efforts. Higher review ratings means your patients choose you rather than your competitors.

There are 5 ways to acquire reviews.

  1. Using Quick-Send App provided by PatientGain. It uses SMS/texting, Email and Facebook.
  2. Using SMS/Texting based app
  3. Using Email based review app
  4. Using Facebook Likes app
  5. Using your current website and embedding a reviews app

Read more about GOLD package. All of these apps are included in the GOLD package.

 

Medical Marketing Using Patient Reviews
Social Media Marketing for Doctors

Content Marketing for Physicians, Doctors & Medical Practices

Many doctors and clinic owners have trouble keeping their patients engaged with their clinics, and as a result they struggle with their patient retention.  Clinics that utilize content marketing to keep in touch with patients are able to both increase the number of times that patients come to their clinic, and increase the long term value of that patient.  Keeping in touch with your past patients, or prospective patients, normally requires a lot of time and effort in outreach from your staff, but with PatientGain.com your patient engagement has never been easier.

What is content & why is it important

1) Text, words and sentences – useful information for the reader.
2) Images with relevant tags and links
3) Videos, diagrams, and other visual aids that support the main headings, sub headings and actual paragraph text.

This information is consumed by your prospect and existing patients in the form of Website pages, Blogs, Facebook Posts, Email Newsletters, Images on Instagram, Feeds on Twitter, SMS text messages on mobile devices.  Hence your medical marketing content should be interesting, attractive, useful, and provide value to your prospect patient or an existing patient. Unique quality content on your own website is the single most important factor for higher SEO rankings for doctors and medical practices.

PatientGain.com platform contains 6 different apps that help you with Content Marketing. Medical Content Distribution Engine is new product from PatientGain.com. 

8 Reasons Why Content Is Important. 

Your Content Is the Single Most Important Factor in Your Online Success. 

1. Content defines your brand.
2. Content expresses you who are, how you conduct your business.
3. Content is read by the Search Engines - and this results in GOOD or POOR rankings - You should NEVER copy content from another site.  Checking ideas from other websites is OK, but copying content is like shooting yourself in the foot.
4. Content can make your marketing flourish.
5. Content can make your advertising irresistible.
6. Social media loves GOOD content.
7. Email marketing with good quality content will give you higher open-rates.
8. Best of all - Patients LOVE Useful content.

Content Marketing for Physicians
Medical Content Marketing for Physicians

Healthcare Medical Marketing Influencers

Every physician, medical practice owner and administrator should understand that there are 5 important aspects shaping the healthcare and patient care in USA & Canada.

No. 1 Public health delivery systems – Shift from hospitals to individual clinics 

No. 2 Health Care coverage – Focus on prevention and awareness

No. 3 Drug development and technology impact – Time to develop and bring new medicine is decreasing. Supercomputers and bio-technology is helping humanity and bringing hope. New drugs, new ways of non-invasive robotics are changing the outcomes and shortening the recovery time of patients. 

No. 4 Health Care and information technology impact – Information is no longer in silos – Internet specifically has made the information available to billions of patients across the globe.  

No. 5 Health Care commercialization – Ability for physicians and healthcare providers to reach patients directly.  More and more Physicians, Dentists, Surgeons, MedSpas, Pharma & Medical Practices are turning to online medical marketing to acquire more patients and provide timely services to patients.

 

 

How to Market & Advertise a Doctor’s Office & Medical Practice using SEO Strategies and Ideas

Review of a real customer.  Location is east coast – mid-level competition. Doctor Jones has been in practice for the last 13 years. Her focus has been Primary Care, Internal Medicine and general wellness with focus on Diabetic patients.  However, since last 3 years, multiple clinics have opened within her 5 mile radius. In addition, two Urgent Care clinics have also impacted her business. In the past all she had to do was to advertise in local yellow pages, few referral practices and business had grown due to her excellent focus on patient care. Due to competition, her average patient count had steadily decreased from 30 patients a day to 22.

In this case, Doctor Jones had to focus on new patient acquisition.  She search online for “online advertising for doctors” and found PatientGain.com as the first organic listing on Google. She signed up for PatientGain.com’s GOLD Service for $499/mon.  The results have been as follows:

Nov 2016 – Go live with new website, along with 20 apps embedded in the new Medical Marketing website.  135 phone calls received in the first month.  116 unique phone calls.

Dec 2016 – 434 phone calls received in the 2nd month.  388 unique phone calls.

Jan 2017 – 621 phone calls received in the 3rd month.  534 unique phone calls.

Feb 2017 – 518 phone calls received in the 4th month.  419 unique phone calls.

Mar 2017 – 599 phone calls received in the 5th month.  450 unique phone calls.

Apr 2017 – 697 phone calls received in the 6th month.  541 unique phone calls.

May 2017 – 801 phone calls received in the 7th month.  643 unique phone calls.

By the end of 7th month, Doctor Jones had achieved her target of 30 patients per day.   Mission accomplished. 

SEO Ideas for Medical Marketing

To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.
To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.
To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.

Healthcare Marketing PPC Advertising Costs

AdWords Certified Companies Charge $300 to $700/mon for a Typical $2000 to $4000 Budget. In Addition There May Be Setup Fees & Long Contracts – Not Recommended.

There are many very good companies providing excellent PPC Management Services all across USA & Canada. As a medical professional, doctor, physician or an administrator of a medical practice, you know that there are 2 main types of advertising & markeing.

1. Online Medical Advertising 

2. Offline Traditional Medical Advertising 

Since offline advertising is on decline and most patients are now check online resources to find a physician, doctor or a medical service provider, online advertising for doctors is on the rise.  Google advertising based on Pay-Per-Click is very effective and our data shows that it is an excellent Return-On-Investment (ROI).  However, in order to run an effective campaign, you need detailed knowledge of Search-Engine algorithms, patient behaviour, and healthcare services.  Not to mention conversion websites, tracking of leads, and HIPAA compliance.

PPC Certifications For Google Adwords are Difficult

It is not easy to be a certified professional. For example let’s review the following chart below from Google Adwords Certification.

Certified Professionals Produce Better Results For Your Campaign

It is easy to be tempted to hire “general” PPC practitioner based on pricing alone.  But we would not recommend it.  Every day PatientGain.com receives inquiries from doctors, surgeons, medical practices and many other healthcare professionals, seeking to improve their campaigns. Majority of the time we are amazed at lack of attention to details to PPC campaigns.   This is one area, you should not try to save $100 to $200 per month.  Go with the leader who understands three import aspects:

  1. Detailed domain knowledge about healthcare 
  2. Certified PPC Staff – Adwords certifications
  3. Website conversion technology with HIPAA compliance 

Published Pricing From Good PPC Companies

The example 1 below outlines typical pricing from good companies. These companies have certified staff and support to help you.

Example 1 :  PPC Management Pricing For Doctors

Example 1 :  PPC Management Pricing For Doctors

 

Example 2 :  PPC Management Pricing For Doctors

Example 2 :  PPC Management Pricing For Doctors

Example 2 :  PPC Management Pricing For Doctors

Example 3 :  PPC Management Pricing For Doctors

Example 3 :  PPC Management Pricing For Doctors

Example 3 :  PPC Management Pricing For Doctors

Other Considerations for PPC Management Pricing For Doctors

You should also consider setup fees and length of the contract.  We recommend no setup fees and no long term contracts.

Some companies charge you a percentage of the fee. For example here is a typical setup : We recommend you pay less than these and get better service. 

Example 4 – Small practice with $1000-$1500 per month budget

Setup fee $350
Monthly fee $350 / month
Contract  12 months
Certifications Google Adwords Certified

Example 5 – Medium practice with $3000-$5000 per month budget

Setup fee $1000
Monthly fee $560 / month 14% of $4000 ad spend
Contract  12 months
Certifications Google Adwords Certified

Example 6 – Medium+ practice with $7000-$10000 per month budget

Setup fee $1000
Monthly fee $1,080 / month 12% of $9000 ad spend
Contract  12 months
Certifications Google Adwords Certified

4 Things to Avoid With PPC Management Companies

  1. Long Contracts
  2. Setup Fees
  3. Markup on Keywords 
  4. Hidden Charges

These are prices being paid by most medical practices for good companies.  Please contact us for more questions – PatientGain.com’s pricing is different. Online Advertising for Doctors is all we do. You can even check on Google and search for “Online Advertising for Doctors”  or  “Advertising for Doctors”  and see the SEO results.

PPC and SEO also known as Search Engine Optimization for doctors and medical clinics should not be confused with “Online Advertising”,  they are related but separate strategies for patient acquisition. For detailed SEO for Doctors page, please go here.

Healthcare Marketing Website Design

Healthcare Marketing Website: Typical pricing for good companies, with proven track record is $2000 to $10000 one time setup. This range varies due to number of locations and number of services and is for a Small to Medium Website & Practice. Larger the medical company and locations, higher the cost. This pricing is in USD and covers USA and Canada.  In addition to the initial setup there are more costs related to SEO optimizations, online advertising and promotions, Social Media (Facebook) advertising, Facebook Posting and additional costs like support.  Most professional website design companies for healthcare also require at least 6 month commitment – usually 1 year is very typical.

For a small practice – Single physician, provider, one location.
Setup : $1000 to $2000  – one time fee
Monthly Fees to Maintain and Improve – $350 to $500 per month. This typically covers following:

  1. Hosting
  2. Changes to website 10 to 20 pages
  3. Updating local SEO on Google, Facebook
  4. Monthly content updates
  5. Check up on keywords
  6. Comparing to competition
  7. Posting to Facebook
  8. Adding new content to your website
  9. Actual spend on advertising, like Google and Facebook is extra.

 

For a small to medium practice – 2 to 5 physicians, one location, 5 services
Setup : $3000 to $6000  – one time fee
Monthly Fees to Maintain and Improve – $700 to $1500 per month. This typically covers following:

  1. Hosting
  2. Changes to website 20-30 pages – adding of new content every month
  3. Updating local SEO on Google, Facebook
  4. Organic SEO
  5. Monthly content updates
  6. Check up on keywords
  7. Comparing to competition
  8. Posting to Facebook
  9. Adding new content to your website
  10. PPC Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
  11. Facebook Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
  12. Actual spend on advertising, like Google and Facebook is extra.
  13. Software costs are extra – For example you will require HIPAA compliant lead capture software $100 -$150/mon
  14. Monthly Email Marketing  – This cost is extra. For a 10,000 Patient data at $15/mon per 1000 contacts is $150/mon – Content creation is extra cost.
  15. SMS marketing costs are extra.  Typically $99 to $150/mon

For a medium practice – 10+ physicians, 2 to 5 location, 20 services
Setup : $6000 to $10000  – one time fee
Monthly Fees to Maintain and Improve – $1500 to $2500 per month. This typically covers following:

  1. Hosting on secure servers with SLAs
  2. Changes to website 50 pages
  3. Mobile optimization
  4. Content marketing – monthly
  5. Content creation – monthly
  6. Graphics and images added – monthly
  7. Updating local SEO on Google, Facebook
  8. Organic SEO optimizations
  9. Competitive analysis
  10. KPI Reports and comparing conversion data to previous months
  11. Call tracking data
  12. Retiring low performing keywords – addition of new keywords
  13. Posting to Facebook
  14. PPC Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
  15. Facebook Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
  16. Software costs are extra – For example you will require HIPAA compliant lead capture software $100 -$150/mon
  17. Monthly Email Marketing  – This cost is extra. For a 20,000 Patient data at $15/mon per 1000 contacts is $300/mon – Content creation is extra cost.
  18. SMS marketing costs are extra.  Typically $200 to $300/mon
  19. Actual spend on advertising, like Google and Facebook is extra.

 

For a specialty practice the costs are MUCH HIGHER. 

Example – MedSpas, Plastic Surgeons, Sexual Procedures (Erectile Dysfunction, Reproductive Issues, Cancer Treatment) may have a single provider but the costs are much higher.
Setup : $6000 to $10000  – one time fee
Monthly Fees to Maintain and Improve – $1500 to $2500 per month. This typically covers following:

  1. Hosting on secure servers with SLAs
  2. Changes to website 50 pages
  3. Mobile optimization
  4. Content marketing – monthly
  5. Content creation – monthly
  6. Graphics and images added – monthly
  7. Updating local SEO on Google, Facebook
  8. Organic SEO optimizations
  9. Competitive analysis
  10. KPI Reports and comparing conversion data to previous months
  11. Call tracking data
  12. Retiring low performing keywords – addition of new keywords
  13. Posting to Facebook
  14. PPC Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
  15. Facebook Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
  16. Software costs are extra – For example you will require HIPAA compliant lead capture software $100 -$150/mon
  17. Monthly Email Marketing  – This cost is extra. For a 20,000 Patient data at $15/mon per 1000 contacts is $300/mon – Content creation is extra cost.
  18. SMS marketing costs are extra.  Typically $200 to $300/mon
  19. Actual spend on advertising, like Google and Facebook is extra.

Healthcare Marketing Using Patient Reviews 

Healthcare Marketing is changing at the speed of the internet. Which means as a medical practice or a physician, Online-Reviews can make or break your practice.  One of the strategy is to use the voice of your patients to self-promote your medical practice. 

This Simple App Collects Reviews From The Web. You Decide Which Ones To Display. 73% Of The Patients Look at Your Practice’s Reviews or Your Service Reviews. Highlight Your POSITIVE Reviews and Minimize Negative Reviews.

As you build a roster of Positive Reviews on the most important sites, like Google, Facebook and Yelp, now take your strategy to the next level. Select the best reviews, add them to your awesome medical marketing website, and increase your conversion.  See examples below.  These are from different type of practices. 

Healthcare Marketing Using Patient Reviews Example 1

Healthcare Marketing Using Patient Reviews Example 2

Healthcare Marketing Using Patient Reviews Example 3

Medical Marketing Key Performance Indicators (KPI's)

Many practice managers often confuse medical practices objectives and goals with medical marketing KPIs. 

Goals and Objectives for your medical practice can be as follows: (these are examples)

  1. Increase daily patient count at location in Palo Alto California by 20 patients per day in the next 12 months 
  2. Increase patient satisfaction by 30% at location in Palo Alto California in the next 12 months
  3. Reduce patient acquisition costs by 10%at location in Palo Alto California in the next 6 months 

In order to achieve these goals, objectives or desired business results, the practice manager or medical director of a practice has to typically consider "how"  to achieve these desired goals. Next step to select software, vendors, service providers and consultants for these various tasks.  Sometime  the practice manager or medical director has enough resources like an internal staff like marketing manager who can oversee these initiatives and provide status to the practice manager or medical director.  Once the practice manager or medical director has established a strategy, he or she has to come up with KPIs to measure ongoing progress and success of each area.

Working with hundreds of healthcare providers, PatientGain.com has established that there are 6 key KPIs for your medical marketing strategy.  These are built into you Medical Marketing Dashboards. 

Most Important KPIs. There are many - actually hundreds of ways to measure what happens online to promote your practice/clinic. Some of them are simply "noise"- We recommend the follow as a best practice.

  1. Actual Patient Count - no one will question you if your actual patient count increases
  2. No Number of phone calls - 73 percent of patients still want to "call you" 
  3. Appointment requests/inquiries - Using apps on Facebook and your mobile site allow patients to request an appointment
  4. Local SEO Rankings - Extremely important to optimize Google, Yelp and Facebook business pates
  5. Organic SEO Rankings
  6. PPC Data & Metrics
  7. Engagement Data - Social Media - Facebook Posts
  8. Mobile Engagement Data
  9. Emails Marketing
  10. Non-Social Engagement 

Your Patients Are Online. They Are on Facebook, Google, Mobile, Email, Blogs and Your Website! Use PatientGain.com’s Apps to Push Content to All Mediums. 

Impact of Medical Marketing on Physicians Earnings

Thousands of Physicians & Specialized Medical Practices struggle every day to fill their calendar with patients. Despite having a great location, a dedicated and professional medical staff, proper equipment, and hard earned certifications and qualifications, their daily patient counts aren’t where they’d like them to be. Many clinics don’t realize that what they are missing is online expertise and a sophisticated software solution to power their patient acquisition efforts. These days, your clinic’s strategy for generating new patients online has to be more than just having a good looking website.  Review of 162 online campaigns reveals that 72 percent of the patients are searching for medical services on a mobile device. Exactly the same test revealed that this number was 54 percent 12 months ago. PatientGain.com predicts that this number will be close to 90 percent in the next few years.  As a healthcare practitioner and a physician you are aware that average income of primary care physicians, while has increased in the last 6 years (possibly due to ObamaCare), and averaged $194,000 per year. But this should not be compared with "savvy" physicians, who are using online medical marketing software to increase the value of services they provide.  For savvy physicians, these numbers are significantly higher.  We wish you to be in the “savvy” category.

 

Steps For Healthcare Advertising Campaign 

Your paid advertising campaign is specifically setup for each of your location(s). It involves different steps to develop a customized campaign according to your industry requirement and your desired needs. This is a summary of steps. Each staff member who works on your campaign has multiple certifications. Your campaigns are reviewed by advertising managers, project managers and even the owners of the company. 
 
Step 1: Your dedicated project manager works closely with the our in-house advertising PPC AdWords Certified staff member(s).  We specifically look at your competition and who else is offering similar services,  similar campaign, analyze the market and make strategies to build your campaign in an effective way. Our PPC Expert starts setup of your campaign to target the audience. We look at time of the day and conversion data available to us. Our objective is lowest possible cost with maximum result, best possible ROI for your marketing campaign.
 
Step 2: Your target area is defined. This is extremely important. Due to our deep experience and our data,  we know that each service you offer can draw patients from different areas.
 
Step 3: Your key services are discussed with you. We recommend starting with at least 3 to 5 key services. It also depends on your campaign budget.  For example if you are a Med Spa and want to focus on “Coolsculpting” – the team will create an ad-group for Coolsculpting.  Landing pages and campaign “Coolsculpting”  are created and and there are many other keywords related to your service “Coolsculpting”.  For each keyword we know the probability of results and how effective each keyword will be. We also know the mobile vs non-mobile patient behavior.  If the campaign is being designed for Facebook – the steps are similar but tools in Facebook are different from Google.  The same is true for other type of campaigns, like Instagram, Yahoo/Bing campaigns are slightly different.  Some platforms are rock-solid, some are “testing” with your ad dollars. Our job is also to steer you away non-essential expenses.
 
Keywords are the heart of paid campaigns. Our Advertising PPC team research and design powerful keyword lists relevant to your target audience. Negative keywords are equally important. There are hundreds of negative keywords in our campaigns.  These campaigns have been run thousands of times and optimized for your specific services. These are NOT generic campaigns.
Landing pages and lead conversion software is all included in the GOLD and PLATINUM Packages. Call tracking based on keywords is included in our campaigns.
 
Step 4: Budget is discussed for each clinic. This is where you have the most input.  Most customers want to spend “X per month per location” – Then we work backwards to get the best results.  Other approach is to let us suggest a budget. Changing the budget is easy, it can be easily increased or decreased.  Sometimes customers come to us and say “I want to dominate online”  – What can you do?  So depending on your business objectives, we design campaigns. There are no cookie-cutter ad campaigns.
 
Step 5: Based on your services, dozens of ads are created, negative keywords list are generated. Ad extensions, Set Schedule of the campaign, GEO targeting, Excluded areas, low-value-keywords are assign a lower bids, competitor bids, local bids, mobile bids, landing pages with conversion are created/optimized, call tracking is set, lead-capture is tested.
 
Step 6: Target launch date is set and discussed with customer
 
Step 7: Campaign is started
 
Step 8: Typically in the first 10 to 15 days your campaign results are discussed with you. However your campaign is being constantly monitored.
 
Successful campaigns require continuous optimization such as A/B testing, funnel management and bounce rates.
 
Our PPC Team evaluates and applies various statistical models to improve and expand the campaign incrementally over the time to beat the market competition on regular basis.
 
With our service, it is required that you meet with us at least once a month to review your account.
Impact of PPC Online Advertising on number of Phone Calls Per Month.

Impact of PPC Online Advertising on number of Phone Calls Per Month.

Website Pricing For Doctors & Healthcare Practices

How Much Should You Pay For Professional Website – Including Search Engine Optimization, Local SEO, Content Marketing, Content Creation For Healthcare Clinics, Physicians & Doctors?

Typical pricing for good companies, with proven track record is  broken into 4 key areas:
Compare this to GOLD Package here.

  1. Design, creation and launch of the website, including hosting
  2. Content creation and SEO Optimization for initial launch
  3. Marketing of the Website – This itself has 18 different areas
  4. Online advertising – this includes Google, Facebook and additional strategies. 

Typical Costs – For a single provider to mid-size and large scale deployment of 100 location network.

Small Setup – 1 to 3 providers, single location, 5 to 10 services.

  1. Design, creation and launch of the website, including hosting  – One time Setup $1500 to $3000 
  2. Content creation and SEO Optimization for initial launch – One time Setup $1000 to $2000 
  3. Marketing of the Website – Ongoing / Monthly costs – $400 to $600 per month
  4. Online advertising – this includes Google, Facebook and additional strategies.  – Ongoing / Monthly management costs – $300 to $700 per month – online advertising costs are extra. Typically these costs are $800 per month to $2000 per month. 

 

Medium Setup – 6 to 20 providers, 3 to 6 locations, 15 to 30 services.

  1. Design, creation and launch of the website, including hosting  – One time Setup $3500 to $8000 
  2. Content creation and SEO Optimization for initial launch – One time Setup $3000 to $5000 
  3. Marketing of the Website – Ongoing / Monthly costs – $800 to $1600 per month
  4. Online advertising – this includes Google, Facebook and additional strategies.  – Ongoing / Monthly management costs – $600 to $1200 per month – online advertising costs are extra. Typically these costs are $2000 per month to $8000 per month. 

 

Medium-Plus Setup – 20 to 100 providers, dozens of locations, dozens of services.

  1. Design, creation and launch of the website, including hosting  – One time Setup $15000 to $20000 
  2. Content creation and SEO Optimization for initial launch – One time Setup $4000 to $8000 
  3. Marketing of the Website – Ongoing / Monthly costs – $2000 to $5000 per month
  4. Online advertising – this includes Google, Facebook and additional strategies.  – Ongoing / Monthly management costs – $2000 to $4000 per month – online advertising costs are extra. Typically these costs are $10000 per month to $80000 per month. 
Content Marketing For Doctors

4 Key Apps For Facebook Marketing For Doctors and Healthcare Medical Practices

These apps have been used by hundreds of successful healthcare providers.
Medical Marketing App No 1.  Acquire Positive Reviews From Patients Who Have Already Liked You.
Example 1:
https://www.facebook.com/Columbiaclinic82nd/app/915074398624904/
Example 2:
https://www.facebook.com/AFCUrgentCareCentennial/app/915074398624904/

Medical Marketing App No 2.  Allow Patients Who Are On Facebook To Request An Appointment
Example 1:
https://www.facebook.com/Columbiaclinic82nd/app/915074398624904/
Example 2:
https://www.facebook.com/FrancisMedEsthetics/app/1541825292544365/

Medical Marketing App No 3.  Allow Patients Who Are On Facebook To See Your Promotions and Redeem a Promotion
Example 1:
https://www.facebook.com/FrancisMedEsthetics/app/182873295081640/
Example 2:
https://www.facebook.com/Columbiaclinic82nd/app/182873295081640/

Medical Marketing App No 4.  Use Facebook Posting App For Doctors & Medical Practices, To Post Unlimited Posts - Content Provided to Doctors and Medical Practices
Example 1:
https://www.facebook.com/pg/Columbiaclinic82nd/posts/?ref=page_internal
Example 2:
https://www.facebook.com/pg/FrancisMedEsthetics/posts/?ref=page_internal

 

 

 

Summary for Online Success For Doctors

These 6 steps are proven to add value for hundreds of medical practices. There are many other steps you can take to further improve your strategy. Monthly Email Marketing is another strategy, among many others.  Contact us so we can help you and view details GOLD package here.

Online Medical Marketing