What is Medical Marketing For Doctors?

Medical Marketing is also known as healthcare marketing or if you are a dentist, dental marketing.  It is not one thing, it is a combination of your medical services, how you present your medical practice, your staff, your website, your SEO, your software, your online reviews, your traditional advertising, your social media, your digital presence and online advertising.

Marketing for medical practices has moved to the digital mediums, and costs $599/mon to $999/mon for your medical practice.

After serving hundreds of medical practices in the United States and Canada, we firmly believe that in order to help medical practices with their medical marketing, the medical marketing company is required to be a specialist in the field of medicine. Medical marketing will not function unless there is patient trust and commitment from the doctors, providers, practice owners to invest and improve their marketing tactics. They have to understand that this is a field where many physicians still hold onto the belief that it is unethical to advertise. In many cases they are still advertising through traditional methods such as radios, printed postcards, newspapers and yellow-pages. 

To learn about how new patient acquisition works, this is a very good page to start.

In real world, there is no one simple way to become successful. This applies to medical practices and doctors also. You must have a plan to “distinguish” your services, (also known as branding) your practice and improve your online presence. Building patient trust and providing excellent for your patients is the foundation on your success. You also want to monitor and improve your marketing tactics. Online advertising is a big part of medical marketing. It can be the most expensive part of your overall online marketing plan. Medical advertising data about how much doctors spend on advertising, is a designed to provide competitive data from other clinics like yours.

Empathy, compassion, and humor are very powerful to use in medical marketing because they are emotions people enjoy relating to most frequently. When you market your medical practice to your target audience, tell an emotional story about how your services helped someone resolve their medical issue. 

We looked at 3116 medical websites in USA and Canada. We reviewed the online strategy and apps and code embedding the web sites. Results are that only 6.1 percentage of the medical professionals are using conversion apps and techniques to capture the leads and convert them to paying patients. Read more about medical marketing ROI.  You can take specific steps, starting this week, to improve your patient acquisition steps.  Basically, healthcare marketing is changing.   There is a very good paper  “The impact of marketing strategies in healthcare systems“.  In this paper, the author describes that over the past decade, healthcare has experienced many marketing trends that have fundamentally altered marketing. These trends are the follows:

  1. From a mass marketing approach to a more specific approach.
  2. From image marketing to service marketing.
  3. From “one measure for all” to personalization.
  4. From the emphasis on a health episode to a long-lasting relationship 
  5. From “ignoring” the market, to market intelligence.
  6. From low-tech to high-tech (Thomas RK. Health Services Marketing, A Practitioner’s Guide, 2008, Ed. Springer).

 

Your overall medical marketing strategy should be based on best practices and on a pattern of success of other similar medical practices. It should not be based on trial-and-error, and waste of your hard earned money. This is why PatientGain recommends A/B tested websites and strategies.

 

Question 1: How do you market a medical practice? 

Answer: You start with the medical practice’s website first. Make sure it is optimized for Google SEO, the site should be A/B tested, it is mobile friendly and added to Google search engine’s index.  2) Next add/update Google business listing also called GMB (Google My Business) 3) Website should not have any plagiarised content.  4) Create a Facebook and Instagram page 5) Setup Email marketing campaign 6) Start Google PPC ads 7) Investigate if Facebook ads will help your practice 8) Focus on improving online reputation for your medical practice 9) Add useful apps to your website, like, ChatBot, Texting/SMS from website and appointment requests.

 

Question 2: Is website required for my medical practice? 

Answer: Yes. If you are a medical professional and you want to grow your practice, time has come to get a professional medical website that is designed for high conversion and high medical SEO

 

Question 3: Can I just get one those free websites and add my name to it? 

Answer: Yes you can, but the chances are you will not be able to compete with you competition. Digital landscape has changed significantly in the last few years. It is simply not possible to have a static website and think that you potential and existing patients can find you online. We recommend investing high quality medical marketing website, that is based on original SEO content, and A/B tested design for high conversion. 

 

Question 4: Why does it have to be so hard, I can just get it done once and forget about my online headaches? 

Answer: Unfortunately, it is not as simple as that. Medical marketing for doctors requires multiple steps and processes. It is not a one time “switch”. It takes time and quite a bit of money. It also requires commitment and engagement from the medical practice owner or practice manager.

 

Question 5: I have heard the medical marketing is complex these days, but do I really need a specialized healthcare marketing company?

Answer: Yes, you do. It is complex and getting more complex everyday. Having an excellent medical marketing company for your medical practice is key to your success. As a physician, you already know how to treat various illnesses and injuries. You see symptoms, and then you determine the best treatment for them to feel better. Promoting your medical practice to make it successful is not that different! The experts at PatientGain.com will work with you, side by side, to develop a “treatment plan” to rid your healthcare marketing of any symptoms that could be holding it back and help you grow your patient count.

 

Question 6: I have been told that my SEO is low because my website content is not “unique”, what does this mean? 

Answer: The content of your website is often the most influential factor in how it will perform in making your business a success. “Content is King” is not only a catchy phrase but, in many cases, very true. Medical SEO of your website requires that you have high quality content on your website. You cannot copy and paste content from another website. Basically you would hurt your own SEO. Search engines are very intelligent, they can determine if you have plagiarized content on your website 

 

Question 7: What exactly is Medical SEO

Answer: SEO is short for search engine optimization. SEO is a marketing concept that is applied across many industries, not just the world of healthcare. When you apply search engine optimization improvements to your website, you are making it easier to be understood by search engines. The vast majority of your new patients are going to find your medical practice using search engines, specifically Google. SEO helps your website gets to the top of search engine results. 

Medical SEO focuses on target keywords patients who most likely need your services will use to find your practice. Improvements are made to your website that focus on those keywords. Generally, Medical SEO improves content, so that target keywords are used strategically throughout your website, so search engines begin to associate it with your medical practice. This process of improvement is a tedious task and requires industry knowledge, technical understanding of search engine algorithms, and command of english language (in USA and Canada). 

 

Question 8: What is Local SEO? 

Answer: Local SEO for doctors is also known as Local Medical SEO. This is a strategy that helps your medical website to appear in the top area of Google search results. This area usually appears after the paid ads. This has 4 specific areas 1) Google maps 2) Business listing  3) Google reviews and rankings  4) Links to website and phone number. Medical local SEO is extremely important for your medical marketing for doctors. 

 

Question 9: What is Technical Medical SEO? 

Answer: Technical SEO is the technical parts of your website that make your website work. Making sure these elements are running without any problems can help boost your overall organic search ranking. Technical SEO is a subset of On-Page SEO, but this aspect does not focus on the content that is on your website but other essential factors that impact your organic rankings and overall website performance.  

 

 

Question 10: Can I just “buy” SEO and get it over with? 

Answer: No, you cannot “buy SEO” from Google. You have to build your website’s medical SEO rankings over a period of time. It takes a lot of time and effort (hence money) to build the medical SEO of your clinic’s website. Yes, it is free from Google’s perspective. When compared to Google search ads, medical SEO and local SEO for doctors, dentists and other type of practices is free. However there are 2 main ways to build your SEO over time. 1) Do it yourself  2) Hire a professional medical marketing company in US and Canada.  We recommend no 2. 

 

Question 11: Which one is better? medical SEO or medical advertising? 

Answer: The goal of both medical SEO (Search Engine Optimization) and medical advertising is to put your website in front of the faces of people who are possibly looking for your medical services. Medical SEO works on the organic side of search results while medical advertising works on the paid search result side. Medical SEO is a long-term strategy, taking months if not years to secure top spots, while medical advertising is more immediate.

Both strategies are designed to improve your patient count, and complement each other. They do not replace each other, however there is some overlap. As a healthcare provider, you want to focus on both, if you want to have a thriving business. In rare cases, you will not need medical advertising. 

 

Question 12: Are there any specific steps strategies that I should avoid? 

Answer: Yes, you should avoid risky and unproven gimmicks. Remember, if it’s too good to be true, it’s probably a risky step and money sinkhole. Here is very good starting page that outlines risky strategies

 

Question 13: What is included in healthcare marketing? 

Answer: PatientGain’s 2 most popular healthcare marketing packages are GOLD and PLATINUM. They are both comprehensive service offerings. Generally, your healthcare marketing should include 6 key items: 1) Excellent patient care 2) Your practice’s website 3) Online reputation of your practice 4) Online SEO rankings and online advertising 5) Social media presence involves posts and advertising 6)  Patient communication strategy

 

Question 14: For my medical marketing website, why can’t I just use a drag and drop website builder? 

Answer: Of course you can. However you are not likely to see good results. You should hire a professional medical marketing company like PatientGain or some other company that specializes in healthcare, is HIPAA compliant, and provides key important services for your healthcare practice:  1) Deep healthcare experience 2) Technical team focused on improving your online performance 3) Excellent customer service delivery 4) Website system of proven platform like WordPress 5) Commercial grade WordPress hosting  6) Project manager and technical team for direct access 7) Content writers for medical procedures 8) Medical SEO expertise 9) Digital advertising expertise 

 

Question 15: Is there a project manager included in PatientGain’s healthcare marketing? 

Answer: Yes. PatientGain’s monthly services for GOLD and PLATINUM included 2 staff members who are your primary point of contact. 1) Project manager  2) Technical website and apps manager.  Both of these staff members can be reached by 1) Texting 2) Email  3) Zoom.us meeting and 4) Scheduled calendar meeting. There is entire team of skill-sets, staff and apps work behind the scene for you. For example, we have dedicated staff who optimize and manage your PPC/Social Media campaigns. Your performance dashboards are available to you all the time, from mobile devices and desktop. You also have multiple-user role based access (per HIPAA) for your staff.

 

Question 16: Are there any monthly account reviews included in PatientGain’s healthcare marketing? 

Answer: Yes. PatientGain’s monthly services for GOLD and PLATINUM customers includes monthly account reviews. In fact you will meet with your project staff more than once a month, as we launch your medical marketing campaigns. 

 

Question 17: What is the impact of COVID-19 pandemic on a clinic’s healthcare marketing?

Answer: Covid-19 pandemic’s negative and long lasting impact is not only on patient’s well being, deaths, it is also impacting negatively many healthcare practices. We see transition towards 1) More telemedicine services 2) More effective online campaigns 3) Less spend on traditional mediums, like billboards 4) More focus and spend on digital advertising 5) More focus on SEO and content marketing. 

  

Question 18: How do you calculate ROI (Return On Investment) of a medical marketing campaign?

Answer: The formula for Marketing Return On Investment (ROI) Formula is (Total revenue generated Minus dollars spent on campaign) Divided by dollars spent on the campaign. Lets review a customer example: A medical practice located in California, wanted to launch “medical weight loss” campaign. Using PatientGain’s GOLD service, monthly budget for the campaign was set to $2400 per month, it would run for initially for 6 months. 

Return On Investment of a medical marketing campaign?

Return On Investment of a medical marketing campaign

On average, over the next 6 months the campaign generated 845 inquiries from Google adwords (70% of the budget) and Facebook+Instagram (30%) of the budget,  averaging 140 leads per month. With a close ratio of 26 percentage (meaning out of 100 leads, 26 of the leads converted to patients). At 26 percentage, 36 new patients converted from 140. Each patient spends certain amount on the medical weight loss service. Ranging from $300 basic to $4000 package. On average each patient spend is $1800.  So on a monthly basis :

Revenue: 36 x $1800 = $64800 /mon

Campaign spend: $2400 / mon

$64800 – $2400 divided by  $2400 = 26 X 

So the ROI is 26 times 

 

 

Question 19: How do I see results from my investments in medical marketing?

Answer: We highly recommend using a digital marketing company that 1) specializes in healthcare field  2) offers you instant access to your data – meaning that you have live dashboards based on real-time data  3) avoid companies that just send you a monthly SEO report 4) check the medical SEO rankings for the company – for example go to Google an type “medical SEO” and see if they show in the top area of the Google search (Ignore the ads). 

 

 

Question 20: What is medical marketing funnel for healthcare practices & how does it benefit my practice?

Answer: Funnel medical marketing is the journey a patient takes from first being aware of your medical practice to finally become a patient. In other business areas, such as retail, this can sometimes be known as a sales funnel or a conversion funnel. So why is it called or shaped like a funnel? It is shaped like a funnel because the number of people that eventually convert and become patients will be far smaller than the number of people who begin their journey. In other words, if 100 people visit your website for the first time, you should not expect all 100 of those people to become patients eventually. You will lose people along every step of the journey. If you visualize this smaller and smaller pool of potential patients, it begins to look like a funnel.  Read more about medical marketing funnels here.

 

Question 21: For my practice’s medical marketing, do you provide or write content?

Answer: Yes, we do. We have a team of content writers. Depending on specialty and complexity of procedures, content is assigned to different content writers by your project manager. Content marketing is an essential part of your digital marketing. Content marketing is just not limited to “text” on your website, it should focus on building your brand, and branded images should be used on your website, with quality content. Depending on your service package, we write more content for you. 

 

 

 

Common Question: How do you start your medical marketing campaigns?

Answer: Start with setting up marketing objectives.  There are differences between marketing objectives, KPI (Key performance indicators) and goals. See an example from Google’s marketing team below. 

How do you start your medical marketing campaigns?

Medical marketing apps and algorithms from PatientGain leverage machine learning, data mining and artificial intelligence  to score conversion rates of your leads. This enables us to add useful, valuable content to your medical website. 

Importance of technical SEO:  Structure and placement of objects on your website is also very important.  A/B testing and conversion assessment is an ongoing process and cannot be done manually by humans. It requires software tools, experts in design and software engineering. Even Google has many initiatives related to how digital healthcare can be improved. 

 

Impact of good content on your medical marketing

In the example below, we will walk you through a real example. In Nov 2019 customer signed for PatientGain Services. Example medical clinic has 3 locations, and is located on the east coast,  starts using GOLD-Super service from PatientGain. With specific focus on improving organic traffic from Google search engine.  The  medical clinic has been in business for 16 years. They have gone through 5 different online website services in the last 16 years. In the 3 locations, they have total of 13 providers, 28 exam rooms, and their services include 1) pain management 2) fibromyalgia treatment 3) complex regional pain syndrome  4) vertebral fracture 5) spinal cord stimulators 6) interventional pain medicine 7) kyphoplasty & sacroplasty 8) peripheral nerve stimulators 9) sacroiliac joint fusion  and several more. 

In the diagram below, at launch Nov-dec 2019 data was as follows: 

  1. The website had been in place for 16 years.
  2. Over 100 pages of content – majority of the content was plagiarized and copied from other sites  
  3. Website was on a shared server, very cheap hosting, so pages will load but slowly
  4. Mobile friendly 
  5. Technical structure of the website not well
  6. Average of 36 organic clicks per day 
  7. Average of 8K organic impressions per day

So overall you would say, they are doing OK. 

In the diagram below, in July 2020 data was as follows: 

  1. The website was redone using WordPress and PatientGain‘s apps in Dec 2019
  2. Over 100 pages of content – had been cleaned up. Resulting in 62 good pages of content, and addition of specific service based pages.
  3. Website was moved to Google Cloud Servers 
  4. Mobile friendly and mobile optimized, A/B tested design. 
  5. Technical structure of the website was totally redone – 20 apps and a Medical CRM was added 
  6. Average of 132 organic clicks per day 
  7. Average of 23K organic impressions per day

So overall 36 organic clicks to 132 organic clicks per day is a big  improvement. Number of impressions per day increased to 23K per day.

Another important factor, not measured by this diagram is the actual patient count, which improved also, similarly.

So what was done?  Content improvement was the major effort. Hence by adding high quality content, staying on-topic, and providing useful information on your medical website, not only you will serve your patients well, you will also increase SEO rankings and serve your wallet well. 

 

Impact of good content on your medical marketing

Medical Marketing Is Moving To Online Mediums

Best medical practices are now using Medical Marketing CRMs to gain competitive advantage. These marketing CRMs are connected and integrated with medical websites and intelligent patient engagement ChatBots.  

What is a Medical Marketing CRM ?

As patients interact with your website, your email marketing, Texting/SMS, Facebook business page, you would want to store the information about each interaction in a database.  This database is called a medical marketing CRM (HIPAA Compliant). It is an intelligent software that can also integrate with your EMR or EHR system securely,  and leverage the hidden useful information in your EMR. So medical marketing CRM software is used to store prospect patient information and patient interactions, before a patient becomes a patient.  Many times, after a prospect patient has been converted to a patient, you would still want to keep the patient information, in addition to your EMR.  EMR and Practice Management or Patient Billing/Revenue systems are not designed to market to patients.  Lead capture and follow up is becoming important as patients require multiple touch points. 

In addition your medical marketing CRM should integrate with  software based on intelligent Bots. The intelligent ChatBots are becoming increasingly an essential part of a medical marketing strategy for doctors in US and Canada.  Our data shows that by using in integrated medical marketing CRM, your ROI will increase 4% to 11% from your online advertising dollars. Reason: A lead-capture CRM database connected to your website, Facebook allows you to automate patient acquisition. 

Medical Advertisement is More Than Putting a Sign-out Front Saying, “Accepting New Patients”

As the owner of a medical practice, you need to advertise your business to maintain and build your patient count. Medical advertisement is more than putting a sign-out front saying, “The Doctor Is In.” While this may work in the movies, a bit more effort must be made by a business owner in the highly competitive world of healthcare to achieve the results they want.  Read more about 8 Good Medical Advertisement Examples For Doctors.

What Are Three Basic Components of Successful Medical Marketing?

There are dozens of things you can do to improve your medical marketing.  However as a physician or medical practice manager’s point of view it boils down to:

  1. Getting Found: Getting patients to get to your website
  2. Conversion: Once the patient is on your website, do they take an action?  
  3. Follow Up: Once patient has given you the phone number, or Email address or texted you from the website, how do you efficiently answer questions and provide a reason for the patient to become your customer.

Once you have understood these basic 3 high level strategies, you now have the ability to look at applications, services for your medical marketing. You may decide to do following :

  1.  Do it yourself – much harder and often you will not get desired results – there is a lot of trial and error in medical marketing, concepts and technology is changing too fast. 
  2. Hire a medical marketing company to do it for you.
  3. Hybrid model.  Where you can have pieces of technology from multiple companies and use your own website.

 

What is Stored in Medical Marketing CRM?

Typical information stored is:

  1. Patient name (Lead name)
  2. Email
  3. Phone
  4. Cell phone (for texting)
  5. Source of lead – Like Facebook, Google Ads, Texting app, Newsletter
  6. Date of lead added
  7. Date of last contact
  8. Type of patient – Inquiry related to : 1. Promotion  2. Botox service, Hip surgery etc
  9. Status of life-cycle – like Prospect, Seen at Clinic, Interested but not seen, unhappy patient, happy with service ( will provide a review or a referral),  Insurance  or self pay
  10. Responsible person for follow up.  Name, email of the person in your office, who is responsible for following up.
  11. Next steps for follow up with the patient
  12. Referral sources of the prospect patient
  13. Send thank you to”referral source” ?
  14. Store demographic data ?  (for marketing purposes – Non medical data)

Medical advertising has 5 top mediums – these mediums produce an excellent ROI for your advertising dollars.  These 5 top mediums are:

  1. Google PPC Ads
  2. Google Medical SEO 
  3. Facebook Ads
  4. Mobile Ads
  5. Instagram Ads 

Read more about the effectiveness of these mediums.

Medical Website SEO – Key Incorrect Assumption

When you hire someone to build your medical website for your business, many doctors mistakenly assume that they will automatically be at the top of search results. As much as web designers and website management companies wish this would be true, it is not an automatic thing. A website must have an SEO strategy in place to start to rank higher and higher on organic results. Another mistaken belief is that SEO strategies are something you look at once and then move on without having to check back too often. An SEO Strategy is not like a coat of paint that you pick out and plan to leave in place for years. 

Proven Medical Marketing & Advertising For Physicians: Offline Advertising VS Online Advertising

These days having a nice looking website is not going be enough to generate new patient and clients – specially if your strategy also focuses on patient retention and repeat patients. If your medical practice needs to retain existing patients for repeat services and procedures, then you need additional tactics and software apps.  Advertising for doctors can be offline or online. However, both types should focus on benefits for patients and emotional aspect of a medical service. Offline advertising for doctors refers to Billboards, Newspapers, Paper Yellow Pages, Ads in Cinemas, Radio Ads.  This form of advertising has lower reach compared to online advertising. Its is also difficult to measure the impact, there are time constraints, difficult to make changes to advertising message once it’s deployed. According to Journalism.org the readership peaked in late 1990’s to 1999 at about 60 million in USA. It has been on steady decline to about 37 million in 2017. Biggest reason is internet and use of cell / mobile devices. Above all it is expensive compared to online advertising, and ROI is much lower.  The figure below shows the impact of Online Advertising for a Medical Practice.  Specifically Google Adwords, PPC Advertising for Doctors.  You can see the spike in calls. This is due to launching an aggressive Online PPC Campaign for this Medical Practice.

Medical website’s design or also known as UX, has a significant impact on the number of patients you will see

PatientGain measured  120 medical website’s traffic in 2020.  We found that 1) 68% percentage of Google SEO searches and paid ads originated from a mobile device. Patients are mobile.   2) Having a slideshow or worse, a video in the top area  (above the fold) of the medical website, reduces conversions 3) Your main or top services should be on the top area – this increased conversion and it is easy for patient to find the useful information quickly 4) Use larger font size – 16 size or higher 5) Adding CTA (Call to action) in the top area is important  6) Each of your services should have its own landing page, with high quality content 7) Focus on mobile first. Google SEO reads mobile pages first.  8)   Larger images with clicks to landing pages increases times on your website and hence conversions.  9) And all of the hypothesis should be A/B tested.  

PatientGain’s GOLD Service websites are A/B tested and designed to perform and convert.

 

Medical Marketing For Physicians & Patient Expectations

21st century Americans want an ATM on every corner, a Starbucks on every block, grocery stores within 2 minutes’ drive from home, cell phones that setup appointments for them, gas stations that serve fresh coffee and bagels, and now thanks to Affordable Care ActWalk-In-Clinics at every corner. Today’s patients want their clinics to have doctors who show up on time, with polite receptionists at the front desk.  They are also exercising their right of free speech to post their experience on the internet, social media, Yelp and Google Reviews.  According to Pew research, most patients are very happy with their physicians, however they are also using social media to post their experiences with the doctors and practice as a whole.

The figure below outlines that there are 4 important areas for your clinic’s success. These are used by the top clinics in the USA to measure the success of their clinics.

ROI for Medical Healthcare Marketing
ROI for Medical Healthcare Marketing

Medical Marketing Using SEO Strategies

Achieving top SEO rankings for doctors and medical practices is a process and not a simple one-time setup. It is time-intensive, requires deep knowledge about your own business and Search Engine technology, costs both money and time to get real results, and it never stops for your business.  Read more about Medical Marketing Using SEO Strategies.

Your target audience is Search Engines and Potential Patients – They are both equally important. Your content should be designed to attract both.

Content is the King for your Medical Practice Website

Focus on content that benefits your prospect and existing patients. This means that  unique, quality content on your own website/mobile site is the king – Content means Text, Images, Tags, Keywords, Videos, Video tags – This is useful information, emotionally compelling images and videos, testimonials from existing patients, that your prospects and customers can benefit from. Mention and focus on benefits and results that you offer for your patients, show examples, patient stories, patient before-after pictures, and show reviews and patient feedback. You should have your patient services, offers, specials, and promotions on your website to entice new customers. Create pages that lead a visitor to request more information, and capture their email, phone number etc. Make it very easy for patients to contact you using Texting/SMS, contact forms and calling you.Make sure to constantly add new content and keep your website interesting for potential leads, and list your business in appropriate directories so it’s discoverable. Page speed can be an important factor ( according to Google ).  HTTPS – Secure encryption hosting of your site can be an important factor ( according to Google ). There are hundreds of “small” factors, but PatientGain.com recommends that your contents still the most important factor. Here are additional content related items you should focus on. This list is designed so you understand that your have 2 audiences

No 1. Humans (your patients) 
No 2. Search Engines.

Item no 1. Age of the domain/website.  If your website has been on WWW for 3 years and Google, Bing, Yahoo have catalogued your website ( even if you do not have good rankings – and you are on page 3 ) you are better off working and improving this site than creating a brand new URL/domain.  Age matters – in this case its like wine – older = better chances for improving SEO. But also remember that Domain Name and Domain Content History must be similar ( not same ). What this implies is that if your domain is 3 years old and had its content related to Medical Devices – product based, and you want to use the same domain for a Plastic Surgery website, you should not expect good results immediately. Google search engine algorithms have a relevancy score index.  If this score is high, you are likely to get good results. If your Google search engine engine relevancy score index is low, you have to build it.  To build this score, you have to have quality unique content.

Item no 2. Layout of the website.  Proper tags, construction, H1, H2 and paragraph text matters.  Every page should be created with care, love and attention.  Best results have been achieved by  have proper H1, H2, Images ( with proper tags ) and paragraph text. Followed by sub-headings, paragraph text, with images mixed.

Item no 3. Content of each page. Copied or plagiarized content is like shooting yourself.  If you must have copied content, you should have “NOFOLLOW” tags.  This tells search engines to ignore the page. Humans (your patients) can still read the pages, but search engines should ignore it.

Item no 4. Content of Google My Business page. Your Google My Business (GMB) is extremely important. There are additional 11 steps are required to make sure that your GMB page is effective. Once this is done, then do the exact same steps for Facebook Business Page and then Yelp listing page.  The information on these 3 directories should mirror what is on your website.

Item no 5. Content of Social Media. For doctors and medical practices, Facebook is still the no 1 source of  new patient leads (not counting Google Search). Facebook, Yelp, Linkedin and Yahoo/Bing are very good places to make sure listings and reviews are showing up.

Item no 6. Content of  your online Reviews. For doctors and medical practices, patient reviews can either make you a hero or a zero. So number of positive reviews matter to patients but for search engines, what is written by patients matters.  There 12 steps we recommend you should follow for maximizing positive reviews and minimizing negative reviews.

Item no 7. Readable website content for search engine bots. Search engine bots are just like automated human beings searching on a browser – so its a robot  visiting your medical website and gathering information. This means that if you have overly complex and blocking javascript, it will reduce your rankings. For example if a website forces a user to make a decision before displaying content of a webpage, like a user has to select a local location, the search engine bots, will not be able to gather information, and hence your rankings may be adversely impacted.

Medical Marketing Using SEO Strategies
Medical Marketing Using SEO Strategies

Medical Marketing & Google Organic Search Engine Results 

There Are Many Search Engines, But There Is No Other Search Engine That Produces More Accurate Search Results Than Google.  82 Percent of Patients Look Online for Medical Practices, Services and Doctors.  High Organic Results for Doctors on Google Search Produces Very Good ROI for Your Practice.

Example of Google Organic Search Results :

 

Based on Data from Hundreds of Medical Clinics and Practices, Any  Investment Into High Organic Results for Doctors on Google Search Produces Excellent ROI.

Example of Google organic search results for search term “Advertising for doctors”

 
 

Medical Marketing & Google Organic Search Engine Results  – Example Data – From a Customer Dashboard

In the example figure below, you will notice that from a 30 days period, Dec 22 to Jan 21 time frame, there were 660 visits from Google Organic Search Engine Results ( $0 spent in 30 days period – however this customer is on PLATINUM Package and quality of the content on the website and other SEO Strategies are the reason ), while there were 491 visits from Google Adwords Campaign ( $3201 spent in 30 days period ).  The data and results gets more interesting. Each visitor who visited from Google Organic Search Engine Results, read 2.53 pages compared to 1.71 pages read.  This also starts to make a big difference as investment in good quality content is further rewarded by “high quality score”, which indirectly helps you reduce PPC advertising costs. Content marketing for doctor‘s websites is very important to achieve high SEO rankings for healthcare.

 

 

Online Engagement Strategies For Medical Marketing

PatientGain.com data shows that out of a sample of 3450 Medical Clinics in USA, only 148 clinics are using Online Engagement Strategies software to gain a competitive advantage. If you are using software that is based on data mining & data driven results based strategies, then you are likely to benefit immensely.  Majority of the medical clinics are simply using a static website with few links to patient portal, and may be a local web company managing non-intelligent but pretty website. See some examples here, these examples are based on real customers and best in the medical industry.
The figure below outlines that there is hidden valuable data in your EMR.  This type data is used by the top clinics in the USA to measure the success of their clinics.

Example of How Google Organic Search Helps Your Medical Marketing

In this example below, a prospect patient in Oklahoma City, is searching for “employment physicals in okc”. The first 3 results are as follows:

Result no 1 : Useful information about employment physicals in OKC – This page is ranked no 1.

Result no 2 : Useful information about Occupational Medicine Services  and employment physicals in OKC – This page is ranked no 2.

Result no 3 : Useful and related information about walk in clinic located in OKC offers  employment physicals – With details on how to reach the clinic.

One of search engine’s algorithm’s rank pages based on relevancy. If your relevancy score is high for the search term being searched, you are more likely to show up higher in search results. There are over 200 “signals” used by Google search engine. Your own content is the most important factor. Here is a good page to learn about SEO for doctors.

Example of Google Organic Search Results  for “employment physicals in OKC” :

 

Medical Marketing Using PPC – Pay-Per-Click Strategies

Common question asked is PPC Advertising right for my clinic?  The answer is YES.  We have hundreds of examples to share with you. In a sample recent review of 162 medical clinics, we found that if a medical clinic is running PPC Advertising, 98 percent of these clinics have increased their patient count over a period when they were not using PPC Advertising.

Another very common question is asked “How PatientGain.com’s approach to online advertising helps our customers get better results?” Lets review the image below.  You will see attention to detail and technical know-how how online advertising works and domain knowledge about healthcare and major trends like Mobile Advertising & Marketing for Doctors and Medical Practices.

Let’s review a real example below – Impact of online advertising for doctors:

 

PPC Advertising using Google Adwords is one of the best investments you can make in your Medical Practice. However it is not simple and has requires constant monitoring and deep knowledge of healthcare procedures.

Six important aspects to consider for PPC campaigns for your medical marketing. 

Item no 1.  Deep experience with Google Adwords.  PPC Advertising using Google Adwords is one of the best investments you can make in your Medical Practice. The company must have deep experience in Google Adwords. There are over 187 settings in a medium Google Adwords campaign.

Item no 2.  Multiple Certifications in Google Adwords.  We have learned that all PatientGain.com staff who have multiple certifications in Google Adwords, Analytics, Mobile  and Re-Marketing  produce better results for our customers.  So multiple certifications are extremely helpful.

Item no 3. Software to Augment Staff with Multiple Certifications in Google Adwords .  In addition to qualified staff, you must have a data-layer to produce better results from the same data. Intelligent software to produce better decision making further enhances the results and ROI.

Item no 4. Domain Knowledge of Healthcare.  Complete and thorough understanding of each procedure is very important. For example if your clinic offers “liposuction”, as an advertiser you need to understand the differences between type of liposuctions. Question : Is “liposuction” and “Smart Lippo” the same?

Item no 5. High Quality Score . For an experienced PPC Adwords staff, quality score is very important.  Ad quality, landing page content and search term relevancy score should be high for the best quality score.  Higher quality score means more patients for your practice.

Item no 6. Targeting . It seems very easy to setup a campaign, but details can be a nightmare to manage and optimize or they can provide a wealth of data for you to excel in the game of online advertising.  Based on our data, 77 percent of the campaigns we see from competitors are in correctly targeting an ideal patient.

 

Medical Marketing Using EMR Data
Medical Marketing Using EMR Data

Medical Marketing Has Moved To The Web

You need more than a website to compete with other practices online these days. Thousands of medical clinics struggle every day to fill their calendar with patients.  Despite having a great location, a dedicated and professional medical staff, proper equipment, and hard earned certifications and qualifications, their daily patient counts aren’t where they’d like them to be.  Many clinics don’t realize that what they are missing is online expertise and a sophisticated software solution to power their patient acquisition efforts. These days, your clinic’s strategy for generating new patients online has to be more than just having a good looking website.

The figure below outlines that there are 4 essential ways to acquire positive reviews for your medical practice.  This type data is used by the top clinics in the USA to measure the success of their clinics.

Medical Marketing For Doctors
Medical Marketing For Doctors

Medical Marketing for Women’s Health and OB/GYN – Example

Medical Marketing for Women’s Health and OB/GYN

Medical Marketing for Women’s Health and OB/GYN

In this example, a group of medical practices, has been in practice for 16 years. Multiple locations and over twenty providers focused on providing healthcare services to women. Key services include :

  1. Pregnancy
  2. Menopause
  3. Abnormal conditions of the female organs
  4. Breast cancer
  5. Cervical cancer and Bone density screenings
  6. Early and regular prenatal care

Owned by a practicing physician, business has grown over the years. However over the last 2 years, the business has been flat. The owner also noticed that some of his junior providers have left his practice and opened their own practices and when she checked them online, she found that they are using aggressive online marketing strategies to market their own women’s health and OB/GYN medical services directly to patients.   At this point the owner doctor went to Google and search for “Medical Marketing for Doctors”  and realized that there is a completely integrated medical marketing system for physicians with multiple locations.  Some of the strategies and software included in your online strategy must have following attributes:

  1. Medical marketing system should be based on real data and best practices.
  2. There should be a pattern of success from past medical practices.
  3. The medical marketing company should have deep healthcare knowledge.
  4. Search Engine Optimization based on the services offered by your practice is the foundation of your success.
  5. Online advertising for your medical practice will provide additional uplift to patient count.
  6. Monthly Email marketing  for your medical practice is very important
  7. Social media strategy for your medical practice should include posting on Google Posts and Facebook Posts
  8. Texting/SMS should be used on your medical website to capture leads – Anywhere from 72% to 83% of patients visit your medical website from a mobile device  like iphone, android and ipad.
  9. Mobile marketing for doctors is extremely important for your type of medical practice.
  10. There should be CRM database behind the website, so auto-capture is painless
  11. Your medical website should be intelligent, responsive and based on conversion techniques.
  12. More data is captured from the social media and website, the better off you are.
  13. Appointment requests/scheduling should be a part of the medical website. This should not be confused with “online patient registration”  which is a separate step.
  14. Texting/SMS alerts should be a part of the medical website – so important activity should be used to alert you and your staff. Passive responses are a big cause of losing new patients.
  15. Connectivity to your EMR is another important aspect of your medical website
  16. Reputation management should be based acquiring positive reviews if patients are happy and if they are unhappy, the software should send them to a private area so you can handle negative feedback in private.
  17. Auto-responders should be a part of the medical website.
  18. Your entire medical marketing system should be HIPAA compliant.
  19. Company providing these services should have excellent customer service and a dedicated person who helps you.

Read more about Medical Marketing Using SEO Strategies.

Women’s Health and OB/GYN  Website’s SEO Strategy

Your medical marketing website can be an asset or a liability. Everything you do (or you don’t do) online, matters. The website has 2 audiences.

No 1. Humans (your patients). 
No 2. Search Engines.

According to Google’s CEO Sundar Pichai, there are over 200 signals that Google considers in ranking your website. Here are some important ones. 78% of your online success is tied to Google.

Item no zero.  Your content is the NUMBER ONE reason for your rankings. If you have good quality, non-plagiarized content focused on services provided by you, you will win.

Item no 1. Age of the domain/website.  If your website has been on WWW for 3 years and Google, Bing, Yahoo have catalogued your website ( even if you do not have good rankings – and you are on page 3 ) you are better off working and improving this site than creating a brand new URL/domain.  Age matters – in this case its like wine – older = better chances for improving SEO. But also remember that Domain Name and Domain Content History must be similar ( not same ). What this implies is that if your domain is 3 years old and had its content related to Medical Devices – product based, and you want to use the same domain for a Plastic Surgery website, you should not expect good results immediately. Google search engine algorithms have a relevancy score index.  If this score is high, you are likely to get good results. If your Google search engine engine relevancy score index is low, you have to build it.  To build this score, you have to have quality unique content.

Item no 2. Layout of the website.  Proper tags, construction, H1, H2 and paragraph text matters.  Every page should be created with care, love and attention.  Best results have been achieved by  have proper H1, H2, Images ( with proper tags ) and paragraph text. Followed by sub-headings, paragraph text, with images mixed.

Item no 3. Content of each page. Copied or plagiarized content is like shooting yourself.  If you must have copied content, you should have “NOFOLLOW” tags.  This tells search engines to ignore the page. Humans (your patients) can still read the pages, but search engines should ignore it.

Item no 4. Content of Google My Business page. Your Google My Business (GMB) is extremely important. There are additional 11 steps are required to make sure that your GMB page is effective. Once this is done, then do the exact same steps for Facebook Business Page and then Yelp listing page.  The information on these 3 directories should mirror what is on your website.

Item no 5. Content of Social Media. For doctors and medical practices, Facebook is still the no 1 source of  new patient leads (not counting Google Search). Facebook, Yelp, Linkedin and Yahoo/Bing are very good places to make sure listings and reviews are showing up.

Item no 6. Content of  your online Reviews. For doctors and medical practices, patient reviews can either make you a hero or a zero. So number of positive reviews matter to patients but for search engines, what is written by patients matters.  There 12 steps we recommend you should follow for maximizing positive reviews and minimizing negative reviews.

Item no 7. Readable website content for search engine bots. Search engine bots are just like automated human beings searching on a browser – so its a robot  visiting your medical website and gathering information. This means that if you have overly complex and blocking javascript, it will reduce your rankings. For example if a website forces a user to make a decision before displaying content of a webpage, like a user has to select a local location, the search engine bots, will not be able to gather information, and hence your rankings may be adversely impacted.

PatientGain.com’s Optimized And Successful Solution Is Not Focused On Technology, But On Results. 

1) Targeted online advertising and SEO for Patient Acquisition
2) Software along with online and medical industry expertise for Patient Retention
3) Effective communication and online marketing for Patient Engagement
4) Effective advertising and marketing strategies for low Patient Acquisition costs

The figure below outlines that there is ROI in online advertising – like Google Ads, Facebook Ads, Instagram Ads.  This type data is used by the top clinics in the USA to measure the success of their clinics.

Medical Marketing ROI
Medical Marketing ROI
Medical Marketing Website Example
Medical Marketing Website Example

Use Social Media Apps To Acquire New Patients and Engage & Service Existing Patients

Social Media Marketing is another very important aspect of your marketing. Your potential and existing are hanging around on Facebook. You have to make it easy for them to do business with you.  Here are 5 steps.

5 Steps for Facebook Success for Doctors & Medical Practices

  1. Create Facebook Business Page for your medical practice.
  2. Optimize FacebookBusiness Page for your medical practice.
  3. Add apps to your FacebookBusiness Page for your medical practice. For example, add Contact Us app, add Appointment Requests app, add Promotions app.
  4. Add content to your FacebookBusiness Page for your medical practice
  5. Advertise your FacebookBusiness Page for your medical practice  on Facebook – There are multiple ways to promote your FacebookBusiness Page for your medical practice. You can hire a professional ( recommended ) or do it yourself.  Professionals who are certified advertising professionals will produce better results for you.
Medical Marketing Using Instagram
Medical Marketing Using Instagram

Medical Marketing Using Patient Reviews

Every time a patient leaves your medical practice, they are either happy, unhappy or somewhat upset. Using the 5 apps from PatientGain.com’s medical marketing platform, you minimize negative reviews and maximize positive reviews. These apps are easy to use and all setup is done for you.  Integration to your practice management system or EMR is free using secure HTTPS API protocol.

ROI for Online Patient Reviews

End result is control of your online reputation and higher trust by prospect patients. Each 5 star review is worth thousands of dollars to your practice. We recommend starting with Google Reviews first and then building out to other review sites. 5-star reviews on Google still produce the best ROI for your efforts. Higher review ratings means your patients choose you rather than your competitors.

There are 5 ways to acquire reviews.

  1. Using Quick-Send App provided by PatientGain. It uses Texting/SMS, Email and Facebook.
  2. Using Texting/SMS based app
  3. Using Email based review app
  4. Using Facebook Likes app
  5. Using your current website and embedding a reviews app

Read more about GOLD package. All of these apps are included in the GOLD package.

 

Medical Marketing Using Patient Reviews
Medical Marketing Using Patient Reviews
Social Media Marketing for Doctors
Social Media Marketing for Doctors

Content Marketing for Physicians, Doctors & Medical Practices

Many doctors and clinic owners have trouble keeping their patients engaged with their clinics, and as a result they struggle with their patient retention.  Clinics that utilize content marketing to keep in touch with patients are able to both increase the number of times that patients come to their clinic, and increase the long term value of that patient.  Keeping in touch with your past patients, or prospective patients, normally requires a lot of time and effort in outreach from your staff, but with PatientGain.com your patient engagement has never been easier.

What is content & why is it important

1) Text, words and sentences – useful information for the reader.
2) Images with relevant tags and links
3) Videos, diagrams, and other visual aids that support the main headings, sub headings and actual paragraph text.

This information is consumed by your prospect and existing patients in the form of Website pages, Blogs, Facebook Posts, Email Newsletters, Images on Instagram, Feeds on Twitter, SMS text messages on mobile devices.  Hence your medical marketing content should be interesting, attractive, useful, and provide value to your prospect patient or an existing patient. Unique quality content on your own website is the single most important factor for higher SEO rankings for doctors and medical practices.

PatientGain.com platform contains 6 different apps that help you with Content Marketing. Medical Content Distribution Engine is new product from PatientGain.com. 

Healthcare Medical Marketing Influencers

Every physician, medical practice owner and administrator should understand that there are 5 important aspects shaping the healthcare and patient care in USA & Canada.

No. 1 Public health delivery systems – Shift from hospitals to individual clinics 

No. 2 Health Care coverage – Focus on prevention and awareness

No. 3 Drug development and technology impact – Time to develop and bring new medicine is decreasing. Supercomputers and bio-technology is helping humanity and bringing hope. New drugs, new ways of non-invasive robotics are changing the outcomes and shortening the recovery time of patients. 

No. 4 Health Care and information technology impact – Information is no longer in silos – Internet specifically has made the information available to billions of patients across the globe.  

No. 5 Health Care commercialization – Ability for physicians and healthcare providers to reach patients directly.  More and more Physicians, Dentists, Surgeons, MedSpas, Pharma & Medical Practices are turning to online medical marketing to acquire more patients and provide timely services to patients.

 

 

How to Market & Advertise a Doctor’s Office & Medical Practice using SEO Strategies and Ideas

Review of a real customer.  Location is east coast – mid-level competition. Doctor Jones has been in practice for the last 13 years. Her focus has been Primary Care, Internal Medicine and general wellness with focus on Diabetic patients.  However, since last 3 years, multiple clinics have opened within her 5 mile radius. In addition, two Urgent Care clinics have also impacted her business. In the past all she had to do was to advertise in local yellow pages, few referral practices and business had grown due to her excellent focus on patient care. Due to competition, her average patient count had steadily decreased from 30 patients a day to 22.

In this case, Doctor Jones had to focus on new patient acquisition.  She search online for “online advertising for doctors” and found PatientGain.com as the first organic listing on Google. She signed up for PatientGain.com’s GOLD Service for $599/mon.  The results have been as follows:

Nov 2016 – Go live with new website, along with 20 apps embedded in the new Medical Marketing website.  135 phone calls received in the first month.  116 unique phone calls.

Dec 2016 – 434 phone calls received in the 2nd month.  388 unique phone calls.

Jan 2017 – 621 phone calls received in the 3rd month.  534 unique phone calls.

Feb 2017 – 518 phone calls received in the 4th month.  419 unique phone calls.

Mar 2017 – 599 phone calls received in the 5th month.  450 unique phone calls.

Apr 2017 – 697 phone calls received in the 6th month.  541 unique phone calls.

May 2017 – 801 phone calls received in the 7th month.  643 unique phone calls.

By the end of 7th month, Doctor Jones had achieved her target of 30 patients per day.   Mission accomplished. 

To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.
To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.
To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.

Healthcare Marketing PPC Advertising Costs

AdWords Certified Companies Charge $300 to $700/mon for a Typical $2000 to $4000 Budget. In Addition There May Be Setup Fees & Long Contracts – Not Recommended.

There are many very good companies providing excellent PPC Management Services all across USA & Canada. As a medical professional, doctor, physician or an administrator of a medical practice, you know that there are 2 main types of advertising & markeing.

1. Online Medical Advertising 

2. Offline Traditional Medical Advertising 

Since offline advertising is on decline and most patients are now check online resources to find a physician, doctor or a medical service provider, online advertising for doctors is on the rise.  Google advertising based on Pay-Per-Click is very effective and our data shows that it is an excellent Return-On-Investment (ROI).  However, in order to run an effective campaign, you need detailed knowledge of Search-Engine algorithms, patient behaviour, and healthcare services.  Not to mention conversion websites, tracking of leads, and HIPAA compliance.

PPC Certifications For Google Adwords are Difficult

It is not easy to be a certified professional. For example let’s review the following chart below from Google Adwords Certification.

Certified Professionals Produce Better Results For Your Campaign

It is easy to be tempted to hire “general” PPC practitioner based on pricing alone.  But we would not recommend it.  Every day PatientGain.com receives inquiries from doctors, surgeons, medical practices and many other healthcare professionals, seeking to improve their campaigns. Majority of the time we are amazed at lack of attention to details to PPC campaigns.   This is one area, you should not try to save $100 to $200 per month.  Go with the leader who understands three import aspects:

  1. Detailed domain knowledge about healthcare 
  2. Certified PPC Staff – Adwords certifications
  3. Website conversion technology with HIPAA compliance 

 

Published Pricing From Good PPC Companies

The example 1 below outlines typical pricing from good companies. These companies have certified staff and support to help you.

Example 1 :  PPC Management Pricing For Doctors

Example 1 :  PPC Management Pricing For Doctors

 

Example 2 :  PPC Management Pricing For Doctors

Example 2 :  PPC Management Pricing For Doctors

Example 2 :  PPC Management Pricing For Doctors

Example 3 :  PPC Management Pricing For Doctors

Example 3 :  PPC Management Pricing For Doctors

Example 3 :  PPC Management Pricing For Doctors

Other Considerations for PPC Management Pricing For Doctors

You should also consider setup fees and length of the contract.  We recommend no setup fees and no long term contracts.

Some companies charge you a percentage of the fee. For example here is a typical setup : We recommend you pay less than these and get better service. 

Example 4 – Small practice with $1000-$1500 per month budget

Setup fee $350
Monthly fee $350 / month
Contract  12 months
Certifications Google Adwords Certified

Example 5 – Medium practice with $3000-$5000 per month budget

Setup fee $1000
Monthly fee $560 / month 14% of $4000 ad spend
Contract  12 months
Certifications Google Adwords Certified

Example 6 – Medium+ practice with $7000-$10000 per month budget

Setup fee $1000
Monthly fee $1,080 / month 12% of $9000 ad spend
Contract  12 months
Certifications Google Adwords Certified

4 Things to Avoid With PPC Management Companies

  1. Long Contracts
  2. Setup Fees
  3. Markup on Keywords 
  4. Hidden Charges

These are prices being paid by most medical practices for good companies.  Please contact us for more questions – PatientGain.com’s pricing is different. Online Advertising for Doctors is all we do. You can even check on Google and search for “Online Advertising for Doctors”  or  “Advertising for Doctors”  and see the SEO results.

PPC and SEO also known as Search Engine Optimization for doctors and medical clinics should not be confused with “Online Advertising”,  they are related but separate strategies for patient acquisition. For detailed SEO for Doctors page, please go here.

Healthcare Marketing Website Design

Healthcare Marketing Website: Typical pricing for good companies, with proven track record is $2000 to $10000 one time setup. This range varies due to number of locations and number of services and is for a Small to Medium Website & Practice. Larger the medical company and locations, higher the cost. This pricing is in USD and covers USA and Canada.  In addition to the initial setup there are more costs related to SEO optimizations, online advertising and promotions, Social Media (Facebook) advertising, Facebook Posting and additional costs like support.  Most professional website design companies for healthcare also require at least 6 month commitment – usually 1 year is very typical.

For a small practice – Single physician, provider, one location.
Setup : $1000 to $2000  – one time fee
Monthly Fees to Maintain and Improve – $350 to $500 per month. This typically covers following:

  1. Hosting
  2. Changes to website 10 to 20 pages
  3. Updating local SEO on Google, Facebook
  4. Monthly content updates
  5. Check up on keywords
  6. Comparing to competition
  7. Posting to Facebook
  8. Adding new content to your website
  9. Actual spend on advertising, like Google and Facebook is extra.

 

For a small to medium practice – 2 to 5 physicians, one location, 5 services
Setup : $3000 to $6000  – one time fee
Monthly Fees to Maintain and Improve – $700 to $1500 per month. This typically covers following:

  1. Hosting
  2. Changes to website 20-30 pages – adding of new content every month
  3. Updating local SEO on Google, Facebook
  4. Organic SEO
  5. Monthly content updates
  6. Check up on keywords
  7. Comparing to competition
  8. Posting to Facebook
  9. Adding new content to your website
  10. PPC Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
  11. Facebook Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
  12. Actual spend on advertising, like Google and Facebook is extra.
  13. Software costs are extra – For example you will require HIPAA compliant lead capture software $100 -$150/mon
  14. Monthly Email Marketing  – This cost is extra. For a 10,000 Patient data at $15/mon per 1000 contacts is $150/mon – Content creation is extra cost.
  15. SMS marketing costs are extra.  Typically $99 to $150/mon

For a medium practice – 10+ physicians, 2 to 5 location, 20 services
Setup : $6000 to $10000  – one time fee
Monthly Fees to Maintain and Improve – $1500 to $2500 per month. This typically covers following:

  1. Hosting on secure servers with SLAs
  2. Changes to website 50 pages
  3. Mobile optimization
  4. Content marketing – monthly
  5. Content creation – monthly
  6. Graphics and images added – monthly
  7. Updating local SEO on Google, Facebook
  8. Organic SEO optimizations
  9. Competitive analysis
  10. KPI Reports and comparing conversion data to previous months
  11. Call tracking data
  12. Retiring low performing keywords – addition of new keywords
  13. Posting to Facebook
  14. PPC Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
  15. Facebook Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
  16. Software costs are extra – For example you will require HIPAA compliant lead capture software $100 -$150/mon
  17. Monthly Email Marketing  – This cost is extra. For a 20,000 Patient data at $15/mon per 1000 contacts is $300/mon – Content creation is extra cost.
  18. SMS marketing costs are extra.  Typically $200 to $300/mon
  19. Actual spend on advertising, like Google and Facebook is extra.

 

For a specialty practice the costs are MUCH HIGHER. 

Example – MedSpas, Plastic Surgeons, Sexual Procedures (Erectile Dysfunction, Reproductive Issues, Cancer Treatment) may have a single provider but the costs are much higher.
Setup : $6000 to $10000  – one time fee
Monthly Fees to Maintain and Improve – $1500 to $2500 per month. This typically covers following:

  1. Hosting on secure servers with SLAs
  2. Changes to website 50 pages
  3. Mobile optimization
  4. Content marketing – monthly
  5. Content creation – monthly
  6. Graphics and images added – monthly
  7. Updating local SEO on Google, Facebook
  8. Organic SEO optimizations
  9. Competitive analysis
  10. KPI Reports and comparing conversion data to previous months
  11. Call tracking data
  12. Retiring low performing keywords – addition of new keywords
  13. Posting to Facebook
  14. PPC Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
  15. Facebook Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
  16. Software costs are extra – For example you will require HIPAA compliant lead capture software $100 -$150/mon
  17. Monthly Email Marketing  – This cost is extra. For a 20,000 Patient data at $15/mon per 1000 contacts is $300/mon – Content creation is extra cost.
  18. SMS marketing costs are extra.  Typically $200 to $300/mon
  19. Actual spend on advertising, like Google and Facebook is extra.

Your Patients Are Online. They Are on Facebook, Google, Mobile, Email, Blogs and Your Website! Use PatientGain.com’s Apps to Push Content to All Mediums. 

Website Pricing For Doctors & Healthcare Practices

How Much Should You Pay For Professional Website – Including Search Engine Optimization, Local SEO, Content Marketing, Content Creation For Healthcare Clinics, Physicians & Doctors?

Typical pricing for good companies, with proven track record is  broken into 4 key areas:
Compare this to GOLD Package here.

  1. Design, creation and launch of the website, including hosting
  2. Content creation and SEO Optimization for initial launch
  3. Marketing of the Website – This itself has 18 different areas
  4. Online advertising – this includes Google, Facebook and additional strategies. 

Typical Costs – For a single provider to mid-size and large scale deployment of 100 location network.

Small Setup – 1 to 3 providers, single location, 5 to 10 services.

  1. Design, creation and launch of the website, including hosting  – One time Setup $1500 to $3000 
  2. Content creation and SEO Optimization for initial launch – One time Setup $1000 to $2000 
  3. Marketing of the Website – Ongoing / Monthly costs – $400 to $600 per month
  4. Online advertising – this includes Google, Facebook and additional strategies.  – Ongoing / Monthly management costs – $300 to $700 per month – online advertising costs are extra. Typically these costs are $800 per month to $2000 per month. 

 

Medium Setup – 6 to 20 providers, 3 to 6 locations, 15 to 30 services.

  1. Design, creation and launch of the website, including hosting  – One time Setup $3500 to $8000 
  2. Content creation and SEO Optimization for initial launch – One time Setup $3000 to $5000 
  3. Marketing of the Website – Ongoing / Monthly costs – $800 to $1600 per month
  4. Online advertising – this includes Google, Facebook and additional strategies.  – Ongoing / Monthly management costs – $600 to $1200 per month – online advertising costs are extra. Typically these costs are $2000 per month to $8000 per month. 

 

Medium-Plus Setup – 20 to 100 providers, dozens of locations, dozens of services.

  1. Design, creation and launch of the website, including hosting  – One time Setup $15000 to $20000 
  2. Content creation and SEO Optimization for initial launch – One time Setup $4000 to $8000 
  3. Marketing of the Website – Ongoing / Monthly costs – $2000 to $5000 per month
  4. Online advertising – this includes Google, Facebook and additional strategies.  – Ongoing / Monthly management costs – $2000 to $4000 per month – online advertising costs are extra. Typically these costs are $10000 per month to $80000 per month. 

PatientGain.com is a proven healthcare marketing solution, includes apps, websites, SEO, HIPAA compliance and account management.

To learn about How does healthcare marketing work?
To learn about What is the Foundation of Medical SEO (Search Engine Optimization) for Doctors
To learn about How SEO Works For Healthcare Websites, this is a good starting page. 
To learn about Short-cut SEO for Medical Practices, this is a good starting page.
To learn about Pricing and cost of SEO services for medical practices, this is a good starting page. 
To learn about How Much Do Doctors Spend On Advertising?
To learn about Medical SEO Voice Search Optimization For Doctors (BERT)
To learn about Local Medical SEO For Doctors
To learn about Mobile SEO For Medical Websites
To learn about Zero-Click SEO for Doctors
To learn about Benefits Of Medical SEO Marketing
To learn about Key Items For SEO Evaluation of Medical Websites
To learn about Avoid Risky Plans – Use Proven Medical Marketing Strategies
To learn about Medical Marketing Using Emotionally Compelling Offline Media
To learn about Pre Launch Medical Marketing Checklist for Doctors
To learn about Medical SEO vs. Medical Advertising – Which One Is Better?
To learn about Is Your Medical Website Design “Future Proof”?
To learn about Medical Website Conversion Strategies
To learn about Medical Website Content Marketing Strategy
To learn about How to Acquire New Patients for Your Medical Practice
To learn about Medical Website Applications
To learn about What is Technical Medical SEO?
To learn about How to Attract New Patients to Your Dental Practice
To learn about Dental SEO Examples
To learn about What is Medical Marketing Account Management?

 

The GOLD service from PatientGain is used by telemedicine physicians, dentists, surgeons, pediatrics, medical spas, pain management, functional medicine, primary & urgent care, cardiologists, podiatrists, addiction medicine, regenerative, wellness, therapy, OBGYN, integrative medicine, dentists, dermatologists, IVF & reproductive, pharma, bio-tech & many other medical practices.

Setup Initial Meeting With PatientGain

Digital Dental and Medical Marketing