Medical Marketing For Doctors & Modern Medical Healthcare Practices Has Moved To The Web. Costs $599/mon to $999/mon.

After serving hundreds of medical practices in the United States and Canada, we firmly believe that in order to help medical practices with their medical marketing and advertising, the medical marketing company is required to be a specialist in the field of medicine and practice that medical marketing will not function unless there is patient trust. They have to understand that this is a field where many physicians still hold onto the belief that it is unethical to advertise. In many cases they are still advertising through traditional methods such as radios, printed postcards, newspapers and yellow-pages. 

When creative media, data, software and medical industry experience come together, medical marketing ROI is created!

In real world, there is no one simple way to become successful. This applies to medical marketing for doctors also. You must have a plan to “distinguish” your services, your practice and improve your online presence. Building patient trust and providing excellent for your patients is the foundation on your success. We looked at 3116 medical websites in USA and Canada. We reviewed the online strategy and apps and code embedding the web sites. Results are that only 6.1 percentage of the medical professionals are using conversion apps and techniques to capture the leads and convert them to paying patients. 

Medical Healthcare Marketing for Doctors & Medical Practices can be divided into two broad areas:

1. Online Healthcare Marketing 

2. Offline Traditional Healthcare Marketing

The figure below outlines that a nice looking WordPress responsive mobile site is not enough. You mobile site must be intelligent, should have apps embedded for patient engagement and HIPAA compliant. Medical marketing and online advertising ideas and strategies are changing the healthcare marketing landscape. Majority of healthcare practices, their attempts to become more integrally connected with patients are often obstructed by a lack of appropriate and effective online communication tools and applications. Even the US government has a huge focus on healthcare cost controls, and healthcare delivery systems. PatientGain.com provides healthcare practices across the US with powerful software, running on secure HIPAA compliant servers located in USA, that makes delivering numerous types of healthcare communication a simple and automated process. These apps and world-class service is producing excellent ROI and results for healthcare providers across the USA and Canada. Here are are some examples.   According to Pew Research, most Facebook users visit the site at least once a day. Around three-quarters of the platform’s U.S. users (74%) say they visit the site on a daily basis, according to the January 2018 survey. However when it comes to looking for doctor, medical services, PatienGain.com’s data shows that most patient leads still come from Google. Google search, organic and PPC (paid) , Google Maps, Google Reviews, Google Business Listings is still the main driver for your medical practice, Facebook is becoming an important factor also.   Further, from a previous study by Pew Research;  One in three American adults have gone online to figure out a medical condition – When asked to think about the last time they hunted for health or medical information, 77% of online health seekers say they began at a search engine such as Google, Bing, or Yahoo. Another 13% say they began at a site that specializes in health information, like WebMD. Just 2% say they started their research at a more general site like Wikipedia and an additional 1% say they started at a social network site like Facebook.   This study is older, our data shows that 9% to 11% new patient leads are generated from Facebook and Instagram these days.  Latest trends to increase patient engagement and conversions, include Medical Marketing Chatbots. Conversational AI based Chatbots increase conversions and reduce cost of patient acquisition. 

Medical Marketing ChatBots
Medical Marketing Using Mobile Devices

Medical Marketing Is Moving To Online Mediums

Best medical practices are now using Medical Marketing CRMs to gain competitive advantage. These marketing CRMs are connected and integrated into intelligent patient engagement ChatBots

What is a Healthcare Patient CRM (Customer Relationship Manager) ?

As patients interact with your website, Facebook business page,  software based on intelligent Bots are also increasing that conversion. A lead-capture CRM database connected to your website, Facebook allows you to automate patient acquisition. It’s a software used to store prospect patient information.  Many times, after a prospect patient has been converted to a patient, you would still want to keep the patient information, in addition to your EMR.  EMR and Practice Management or Patient Billing/Revenue systems are not designed to market to patients.  Lead capture and follow up is becoming important as patients require multiple touch points. 

What is Stored in Medical Marketing CRM?

Typical information stored is 

  1. Patient name (Lead name)
  2. Email
  3. Phone
  4. Cell phone (for texting)
  5. Source of lead – Like Facebook, Google Ads, Texting app, Newsletter
  6. Date of lead added
  7. Date of last contact
  8. Type of patient – Inquiry related to : 1. Promotion  2. Botox service, Hip surgery etc 
  9. Status of life-cycle – like Prospect, Seen at Clinic, Interested but not seen, unhappy patient, happy with service ( will provide a review or a referral),  Insurance  or self pay  
  10. Responsible person for follow up.  Name, email of the person in your office, who is responsible for following up.
  11. Next steps for follow up with the patient
  12. Referral sources of the prospect patient  
  13. Send thank you to”referral source” ? 
  14. Store demographic data ?  (for marketing purposes – Non medical data)
Medical Marketing Is Moving To Online Mediums
Medical Marketing Is Moving To Online Mediums
Medical Marketing Is Moving To Online Mediums Example 23
Medical Marketing Is Moving To Online Mediums Example 23

Check Our Real Customer Reviews

6 Key Pillars of Healthcare Medical Marketing for Physicians. Used by the Top Clinics in USA and Canada.

Your patients start their journey to find your medical services in many ways. They may have immediate need for specific service, like a parent looking for a “pediatric urgent care near me”  and over 78 percentage of the time they will go to Google and search. And majority of the time, this is done on a mobile cell phone device.  You may have a client looking for specific MedSpa service like “Coolsculpting clinic near me” for non-invasive weight loss.  There are millions of ways patients search and look for your services, every day, however,  majority of the patients use online mediums like, Google, Facebook, Instagram, Yahoo, Bing etc to find a medical service provider.

 

6 Key Pillars of Healthcare Medical Marketing

Pillar No 1 - Patient Trust is the Foundation of Medical Marketing Success for Your Practice.

Provide excellent patient care and medical services to your target patients. Treat every patient like they are your first patient. Healthcare practices who focus on high customer/patient service have a solid foundation. From medical marketing perspective, Patient Trust starts from the moment they land on your website or read your online reviews. 

 

Pillar No 2 - Medical Practice's Website.

Your website is the face of your practice. Your website can be an asset or a liability. Your website should look and perform better than your clinic's practice. Moreover your website should always build your brand.

 

Pillar No 3 - Medical Practice's Online Reputation.

Your online reputation – Number of 5 star reviews on Google is the most impactful strategy you can employ. Facebook, HealthGrades, Yelp and other sites are also important however Google Reviews ranking of 4.3 or higher with 100 or more reviews will make a huge impact on your business. We have seen the data and we are excited to help you achieve this.

 

Pillar No 4 - Medical Practice's Online SEO and Advertising.

SEO and Advertising. Having  a nice website is a Step 1 – But if you are not improving the SEO on a monthly basis, you will be left behind.  Advertising on Google and Facebook will further improve your patient acquisition.

 

Pillar No 5 - Medical Practice's Social Media Strategy.

Social media strategy to engage with existing and potential patients. Key strategies include

1) Installing intelligent apps on your Facebook business page

2) Posting weekly on Facebook business page

3) Posting daily on your Google Posts.

3) Advertising on Social Media - Start with Facebook

 

Pillar No 6 - Medical Practice's Patient Communication Strategy.

Effective patient communication strategy.  Here is a great starting list 

1) HIPAA compliant communication from your website

2)  HIPAA compliant communication from Facebook. 

3) SMS-Texting from your website 

4) EMR integration 

5) Monthly Email marketing 

6) Daily Posts on Google Business Page

7) Weekly Posts on Facebook 

8) Monthly Promotions offered

9) Conversion Technology and Techniques 

 

SIX PILLARS OF HEALTHCARE MARKETING

This is the GOLD Solution From PatientGain

 

 

6 Pillars of Healthcare Medical Marketing

3 Key Elements of Facebook Marketing For Physicians

It is easy to be confused by how and when to use Facebook platform for medical marketing. There are 3 key areas for Facebook marketing.

No 1.  Facebook Posting 

Facebook posting allows you to engage with patients who like your Business Page. We have seen very good results for physicians and medical practices who provide useful information about their services.  Facebook Posts are designed for engagement and it takes a significant amount of time and money to develop a healthy following using Facebook Posts for doctors.

No 2.  Facebook Apps

Facebook apps appear at the left column of your Facebook Business Page. They allow you to engage with patients who visit your Business Page. In a way, Facebook Business Page is evolving to be a simple website for your medical practice.  So each tab or the app can be used to capture leads, book appointments,  show your promotions to your patients. We have seen very good results for physicians and medical practices who provide HIPAA compliant apps on Facebook Business Page.

No 3.  Facebook Advertising

Facebook Advertising costs extra, and this is how Facebook as a company makes money. Just like Google advertising, Facebook advertising can be very effective to attract new patients to your practice. We have seen very good results for physicians and medical practices who advertise their services. 

 

Proven Medical Marketing & Advertising For Physicians: Offline Advertising VS Online Advertising

These days having a nice looking website is not going be enough to generate new patient and clients – specially if your strategy also focuses on patient retention and repeat patients. If your medical practice needs to retain existing patients for repeat services and procedures, then you need additional tactics and software apps.  Advertising for doctors can be offline or online. However, both types should focus on benefits for patients and emotional aspect of a medical service. Offline advertising for doctors refers to Billboards, Newspapers, Paper Yellow Pages, Ads in Cinemas, Radio Ads.  This form of advertising has lower reach compared to online advertising. Its is also difficult to measure the impact, there are time constraints, difficult to make changes to advertising message once it’s deployed. According to Journalism.org the readership peaked in late 1990’s to 1999 at about 60 million in USA. It has been on steady decline to about 37 million in 2017. Biggest reason is internet and use of cell / mobile devices. Above all it is expensive compared to online advertising, and ROI is much lower.  The figure below shows the impact of Online Advertising for a Medical Practice.  Specifically Google Adwords, PPC Advertising for Doctors.  You can see the spike in calls. This is due to launching an aggressive Online PPC Campaign for this Medical Practice.

In the example below, customer’s medical practice – started using GOLD service in Nov 2014.  There were 362 new patient calls generated. Then through several months, until Oct 2015, you can see approx 500 new patient calls are generated.  Then there is a big jump in Nov 2015, when new patient calls jump to 888 calls. Then they stabilize to approx 950 calls per month.  So you may ask what happened in Nov 2015? Google and Facebook ads were launched, with an aggressive budget to combat 3 new medical practices being opened within 15 mile radius. This data is from a real customer. 

Impact of PPC Advertising on Medical Marketing ROI
Impact of PPC Advertising on Medical Marketing ROI

E-A-T Algorithm & SEO For Doctors

There are three words to remember E A T for good medical SEO website. 

E Stands for medical Expertise in the subject matter. For example if your website page is about Peripheral Artery Disease (PAD) – do you have useful information about the subject matter. 

A Stands for medical Authority in the subject matter. This refers to the qualified, authoritative content and possibly the author of the website page. 

T Stands for Trustworthy source or organization. This refers to the fact that is the website can be trusted. How good is the rest of the content on your website. For example if there is doctor’s bio present on a medical website. Are there any other references to this doctor in other media outlets. Are there links pointing back to the bio of the doctor. There are many other factors that determine the trustworthiness.

 

In addition, SEO for doctors depends on:

1) Clinic Industry Knowledge and Content Writing Skills

2) Expertise in Search Engine Algorithms, Digital Best Practices, and Patient Behavior

3) A Dynamic Software Platform Designed to Adapt to Changes with Trends and Technology

4) World Class Support behind Your Technology System

Achieving top SEO rankings for medical practices and physicians is a process and not a simple one-time setup. It is time-intensive, requires deep knowledge about your own medical practice and Search Engine technology, costs both money and time to get real results, and it never stops for your medical practice.

Healthcare Mobile Marketing To Patients
Healthcare Mobile Marketing To Patients
Medical Marketing For Doctors Example 23
Medical Marketing For Doctors Example 23

Medical Marketing For Physicians & Patient Expectations

21st century Americans want an ATM on every corner, a Starbucks on every block, grocery stores within 2 minutes’ drive from home, cell phones that setup appointments for them, gas stations that serve fresh coffee and bagels, and now thanks to Affordable Care ActWalk-In-Clinics at every corner. Today’s patients want their clinics to have doctors who show up on time, with polite receptionists at the front desk.  They are also exercising their right of free speech to post their experience on the internet, social media, Yelp and Google Reviews.  According to Pew research, most patients are very happy with their physicians, however they are also using social media to post their experiences with the doctors and practice as a whole.

The figure below outlines that there are 4 important areas for your clinic’s success. These are used by the top clinics in the USA to measure the success of their clinics.

Intelligent Healthcare Marketing ChatBot App For Doctors

Generally in the medical industry there are 2 types of chatbots.

1. Medical Marketing ChatBots 

Designed to convert a visiting patient (on your website) to a paying patient. These are called Medical Marketing ChatBots. They are not designed to diagnose any specific medical conditions. They have 2 important roles.

A) Existing patient – direct them to a specific information. Like how to reach the office after hours. Access to patient portal etc. 

B) New potential patient – as a potential patient lands on your website, you have 15 seconds to engage them. So the medical marketing ChatBot should “walk” the potential patient through specific questions and steps so they can eventually become your patient.

2. Medical Symptom ChatBots 

Health chatbots ask patients a series of questions – so the ChatBot can understand basic information, the condition of a patient – this is very much like the front desk staff in a clinic, who would ask 1) Do you have a fever? 2) Are you in pain? so to understand their symptoms and then the ChatBot sends the data to doctor, who can provide diagnoses and prescribe medicine in real time.

 

Read more about

1. PatientGain’s medical marketing chatbot app 

2. How medical Chatbots work

ROI for Medical Healthcare Marketing
ROI for Medical Healthcare Marketing

Medical Marketing Using SEO Strategies

Achieving top SEO rankings for doctors and medical practices is a process and not a simple one-time setup. It is time-intensive, requires deep knowledge about your own business and Search Engine technology, costs both money and time to get real results, and it never stops for your business.  Read more about Medical Marketing Using SEO Strategies.

Your target audience is Search Engines and Potential Patients – They are both equally important. Your content should be designed to attract both.

Content is the King for your Medical Practice Website

Focus on content that benefits your prospect and existing patients. This means that  unique, quality content on your own website/mobile site is the king – Content means Text, Images, Tags, Keywords, Videos, Video tags – This is useful information, emotionally compelling images and videos, testimonials from existing patients, that your prospects and customers can benefit from. Mention and focus on benefits and results that you offer for your patients, show examples, patient stories, patient before-after pictures, and show reviews and patient feedback. You should have your patient services, offers, specials, and promotions on your website to entice new customers. Create pages that lead a visitor to request more information, and capture their email, phone number etc. Make it very easy for patients to contact you using SMS/Texting, contact forms and calling you.Make sure to constantly add new content and keep your website interesting for potential leads, and list your business in appropriate directories so it’s discoverable. Page speed can be an important factor ( according to Google ).  HTTPS – Secure encryption hosting of your site can be an important factor ( according to Google ). There are hundreds of “small” factors, but PatientGain.com recommends that your contents still the most important factor. Here are additional content related items you should focus on. This list is designed so you understand that your have 2 audiences

No 1. Humans (your patients) 
No 2. Search Engines.

Item no 1. Age of the domain/website.  If your website has been on WWW for 3 years and Google, Bing, Yahoo have catalogued your website ( even if you do not have good rankings – and you are on page 3 ) you are better off working and improving this site than creating a brand new URL/domain.  Age matters – in this case its like wine – older = better chances for improving SEO. But also remember that Domain Name and Domain Content History must be similar ( not same ). What this implies is that if your domain is 3 years old and had its content related to Medical Devices – product based, and you want to use the same domain for a Plastic Surgery website, you should not expect good results immediately. Google search engine algorithms have a relevancy score index.  If this score is high, you are likely to get good results. If your Google search engine engine relevancy score index is low, you have to build it.  To build this score, you have to have quality unique content.

Item no 2. Layout of the website.  Proper tags, construction, H1, H2 and paragraph text matters.  Every page should be created with care, love and attention.  Best results have been achieved by  have proper H1, H2, Images ( with proper tags ) and paragraph text. Followed by sub-headings, paragraph text, with images mixed.

Item no 3. Content of each page. Copied or plagiarized content is like shooting yourself.  If you must have copied content, you should have “NOFOLLOW” tags.  This tells search engines to ignore the page. Humans (your patients) can still read the pages, but search engines should ignore it.

Item no 4. Content of Google My Business page. Your Google My Business (GMB) is extremely important. There are additional 11 steps are required to make sure that your GMB page is effective. Once this is done, then do the exact same steps for Facebook Business Page and then Yelp listing page.  The information on these 3 directories should mirror what is on your website.

Item no 5. Content of Social Media. For doctors and medical practices, Facebook is still the no 1 source of  new patient leads (not counting Google Search). Facebook, Yelp, Linkedin and Yahoo/Bing are very good places to make sure listings and reviews are showing up.

Item no 6. Content of  your online Reviews. For doctors and medical practices, patient reviews can either make you a hero or a zero. So number of positive reviews matter to patients but for search engines, what is written by patients matters.  There 12 steps we recommend you should follow for maximizing positive reviews and minimizing negative reviews.

Item no 7. Readable website content for search engine bots. Search engine bots are just like automated human beings searching on a browser – so its a robot  visiting your medical website and gathering information. This means that if you have overly complex and blocking javascript, it will reduce your rankings. For example if a website forces a user to make a decision before displaying content of a webpage, like a user has to select a local location, the search engine bots, will not be able to gather information, and hence your rankings may be adversely impacted.

Medical Marketing Using SEO Strategies
Medical Marketing Using SEO Strategies

Medical Marketing & Google Organic Search Engine Results 

There Are Many Search Engines, But There Is No Other Search Engine That Produces More Accurate Search Results Than Google.  82 Percent of Patients Look Online for Medical Practices, Services and Doctors.  High Organic Results for Doctors on Google Search Produces Very Good ROI for Your Practice.

Example of Google Organic Search Results :

Medical Marketing & Google Organic Search Engine Results

Based on Data from Hundreds of Medical Clinics and Practices, Any  Investment Into High Organic Results for Doctors on Google Search Produces Excellent ROI.

Example of Google organic search results for search term “Advertising for doctors”

 

Medical Marketing & Google Organic Search Engine Results  – Example Data – From a Customer Dashboard

In the example figure below, you will notice that from a 30 days period, Dec 22 to Jan 21 time frame, there were 660 visits from Google Organic Search Engine Results ( $0 spent in 30 days period – however this customer is on PLATINUM Package and quality of the content on the website and other SEO Strategies are the reason ), while there were 491 visits from Google Adwords Campaign ( $3201 spent in 30 days period ).  The data and results gets more interesting. Each visitor who visited from Google Organic Search Engine Results, read 2.53 pages compared to 1.71 pages read.  This also starts to make a big difference as investment in good quality content is further rewarded by “high quality score”, which indirectly helps you reduce PPC advertising costs. Content marketing for doctor‘s websites is very important to achieve high SEO rankings for healthcare.

Google Organic Search Engine Results - Example

 

Online Engagement Strategies For Medical Marketing

PatientGain.com data shows that out of a sample of 3450 Medical Clinics in USA, only 148 clinics are using Online Engagement Strategies software to gain a competitive advantage. If you are using software that is based on data mining & data driven results based strategies, then you are likely to benefit immensely.  Majority of the medical clinics are simply using a static website with few links to patient portal, and may be a local web company managing non-intelligent but pretty website. See some examples here, these examples are based on real customers and best in the medical industry.
The figure below outlines that there is hidden valuable data in your EMR.  This type data is used by the top clinics in the USA to measure the success of their clinics.

Example of How Google Organic Search Helps Your Medical Marketing

In this example below, a prospect patient in Oklahoma City, is searching for “employment physicals in okc”. The first 3 results are as follows:

Result no 1 : Useful information about employment physicals in OKC – This page is ranked no 1.

Result no 2 : Useful information about Occupational Medicine Services  and employment physicals in OKC – This page is ranked no 2.

Result no 3 : Useful and related information about walk in clinic located in OKC offers  employment physicals – With details on how to reach the clinic.

One of search engine’s algorithm’s rank pages based on relevancy. If your relevancy score is high for the search term being searched, you are more likely to show up higher in search results. There are over 200 “signals” used by Google search engine. Your own content is the most important factor. Here is a good page to learn about SEO for doctors.

Example of Google Organic Search Results  for “employment physicals in OKC” :

 
 

 

Medical Marketing Using PPC – Pay-Per-Click Strategies

Common question asked is PPC Advertising right for my clinic?  The answer is YES.  We have hundreds of examples to share with you. In a sample recent review of 162 medical clinics, we found that if a medical clinic is running PPC Advertising, 98 percent of these clinics have increased their patient count over a period when they were not using PPC Advertising.

Another very common question is asked “How PatientGain.com’s approach to online advertising helps our customers get better results?” Lets review the image below.  You will see attention to detail and technical know-how how online advertising works and domain knowledge about healthcare and major trends like Mobile Advertising & Marketing for Doctors and Medical Practices.

Let’s review a real example below – Impact of online advertising for doctors:

Medical Marketing Using Google PPC Advertising

Medical Marketing Using Google PPC Advertising

 

PPC Advertising using Google Adwords is one of the best investments you can make in your Medical Practice. However it is not simple and has requires constant monitoring and deep knowledge of healthcare procedures.

Six important aspects to consider for PPC campaigns for your medical marketing. 

Item no 1.  Deep experience with Google Adwords.  PPC Advertising using Google Adwords is one of the best investments you can make in your Medical Practice. The company must have deep experience in Google Adwords. There are over 187 settings in a medium Google Adwords campaign.

Item no 2.  Multiple Certifications in Google Adwords.  We have learned that all PatientGain.com staff who have multiple certifications in Google Adwords, Analytics, Mobile  and Re-Marketing  produce better results for our customers.  So multiple certifications are extremely helpful.

Item no 3. Software to Augment Staff with Multiple Certifications in Google Adwords .  In addition to qualified staff, you must have a data-layer to produce better results from the same data. Intelligent software to produce better decision making further enhances the results and ROI.

Item no 4. Domain Knowledge of Healthcare.  Complete and thorough understanding of each procedure is very important. For example if your clinic offers “liposuction”, as an advertiser you need to understand the differences between type of liposuctions. Question : Is “liposuction” and “Smart Lippo” the same?

Item no 5. High Quality Score . For an experienced PPC Adwords staff, quality score is very important.  Ad quality, landing page content and search term relevancy score should be high for the best quality score.  Higher quality score means more patients for your practice.

Item no 6. Targeting . It seems very easy to setup a campaign, but details can be a nightmare to manage and optimize or they can provide a wealth of data for you to excel in the game of online advertising.  Based on our data, 77 percent of the campaigns we see from competitors are in correctly targeting an ideal patient.

 

Medical Marketing Using EMR Data
Medical Marketing Using EMR Data

Medical Marketing Has Moved To The Web

You need more than a website to compete with other practices online these days. Thousands of medical clinics struggle every day to fill their calendar with patients.  Despite having a great location, a dedicated and professional medical staff, proper equipment, and hard earned certifications and qualifications, their daily patient counts aren’t where they’d like them to be.  Many clinics don’t realize that what they are missing is online expertise and a sophisticated software solution to power their patient acquisition efforts. These days, your clinic’s strategy for generating new patients online has to be more than just having a good looking website.

The figure below outlines that there are 4 essential ways to acquire positive reviews for your medical practice.  This type data is used by the top clinics in the USA to measure the success of their clinics.

Medical Marketing For Doctors
Medical Marketing For Doctors

Medical Marketing for Women’s Health and OB/GYN – Example

Medical Marketing for Women’s Health and OB/GYN

Medical Marketing for Women’s Health and OB/GYN

In this example, a group of medical practices, has been in practice for 16 years. Multiple locations and over twenty providers focused on providing healthcare services to women. Key services include :

  1. Pregnancy
  2. Menopause
  3. Abnormal conditions of the female organs
  4. Breast cancer
  5. Cervical cancer and Bone density screenings
  6. Early and regular prenatal care

Owned by a practicing physician, business has grown over the years. However over the last 2 years, the business has been flat. The owner also noticed that some of his junior providers have left his practice and opened their own practices and when she checked them online, she found that they are using aggressive online marketing strategies to market their own women’s health and OB/GYN medical services directly to patients.   At this point the owner doctor went to Google and search for “Medical Marketing for Doctors”  and realized that there is a completely integrated medical marketing system for physicians with multiple locations.  Some of the strategies and software included in your online strategy must have following attributes:

  1. Medical marketing system should be based on real data and best practices.
  2. There should be a pattern of success from past medical practices.
  3. The medical marketing company should have deep healthcare knowledge.
  4. Search Engine Optimization based on the services offered by your practice is the foundation of your success.
  5. Online advertising for your medical practice will provide additional uplift to patient count.
  6. Monthly Email marketing  for your medical practice is very important
  7. Social media strategy for your medical practice should include posting on Google Posts and Facebook Posts
  8. Texting/SMS should be used on your medical website to capture leads – Anywhere from 72% to 83% of patients visit your medical website from a mobile device  like iphone, android and ipad.
  9. Mobile marketing for doctors is extremely important for your type of medical practice.
  10. There should be CRM database behind the website, so auto-capture is painless
  11. Your medical website should be intelligent, responsive and based on conversion techniques.
  12. More data is captured from the social media and website, the better off you are.
  13. Appointment requests/scheduling should be a part of the medical website. This should not be confused with “online patient registration”  which is a separate step.
  14. SMS/Texting alerts should be a part of the medical website – so important activity should be used to alert you and your staff. Passive responses are a big cause of losing new patients.
  15. Connectivity to your EMR is another important aspect of your medical website
  16. Reputation management should be based acquiring positive reviews if patients are happy and if they are unhappy, the software should send them to a private area so you can handle negative feedback in private.
  17. Auto-responders should be a part of the medical website.
  18. Your entire medical marketing system should be HIPAA compliant.
  19. Company providing these services should have excellent customer service and a dedicated person who helps you.

Read more about Medical Marketing Using SEO Strategies.

Women’s Health and OB/GYN  Website’s SEO Strategy

Your medical marketing website can be an asset or a liability. Everything you do (or you don’t do) online, matters. The website has 2 audiences.

No 1. Humans (your patients). 
No 2. Search Engines.

According to Google’s CEO Sundar Pichai, there are over 200 signals that Google considers in ranking your website. Here are some important ones. 78% of your online success is tied to Google.

Item no zero.  Your content is the NUMBER ONE reason for your rankings. If you have good quality, non-plagiarized content focused on services provided by you, you will win.

Item no 1. Age of the domain/website.  If your website has been on WWW for 3 years and Google, Bing, Yahoo have catalogued your website ( even if you do not have good rankings – and you are on page 3 ) you are better off working and improving this site than creating a brand new URL/domain.  Age matters – in this case its like wine – older = better chances for improving SEO. But also remember that Domain Name and Domain Content History must be similar ( not same ). What this implies is that if your domain is 3 years old and had its content related to Medical Devices – product based, and you want to use the same domain for a Plastic Surgery website, you should not expect good results immediately. Google search engine algorithms have a relevancy score index.  If this score is high, you are likely to get good results. If your Google search engine engine relevancy score index is low, you have to build it.  To build this score, you have to have quality unique content.

Item no 2. Layout of the website.  Proper tags, construction, H1, H2 and paragraph text matters.  Every page should be created with care, love and attention.  Best results have been achieved by  have proper H1, H2, Images ( with proper tags ) and paragraph text. Followed by sub-headings, paragraph text, with images mixed.

Item no 3. Content of each page. Copied or plagiarized content is like shooting yourself.  If you must have copied content, you should have “NOFOLLOW” tags.  This tells search engines to ignore the page. Humans (your patients) can still read the pages, but search engines should ignore it.

Item no 4. Content of Google My Business page. Your Google My Business (GMB) is extremely important. There are additional 11 steps are required to make sure that your GMB page is effective. Once this is done, then do the exact same steps for Facebook Business Page and then Yelp listing page.  The information on these 3 directories should mirror what is on your website.

Item no 5. Content of Social Media. For doctors and medical practices, Facebook is still the no 1 source of  new patient leads (not counting Google Search). Facebook, Yelp, Linkedin and Yahoo/Bing are very good places to make sure listings and reviews are showing up.

Item no 6. Content of  your online Reviews. For doctors and medical practices, patient reviews can either make you a hero or a zero. So number of positive reviews matter to patients but for search engines, what is written by patients matters.  There 12 steps we recommend you should follow for maximizing positive reviews and minimizing negative reviews.

Item no 7. Readable website content for search engine bots. Search engine bots are just like automated human beings searching on a browser – so its a robot  visiting your medical website and gathering information. This means that if you have overly complex and blocking javascript, it will reduce your rankings. For example if a website forces a user to make a decision before displaying content of a webpage, like a user has to select a local location, the search engine bots, will not be able to gather information, and hence your rankings may be adversely impacted.

PatientGain.com’s Optimized And Successful Solution Is Not Focused On Technology, But On Results. 

1) Targeted online advertising and SEO for Patient Acquisition
2) Software along with online and medical industry expertise for Patient Retention
3) Effective communication and online marketing for Patient Engagement
4) Effective advertising and marketing strategies for low Patient Acquisition costs

The figure below outlines that there is ROI in online advertising – like Google Ads, Facebook Ads, Instagram Ads.  This type data is used by the top clinics in the USA to measure the success of their clinics.

Medical Marketing ROI
Medical Marketing ROI
Medical Marketing Website Example
Medical Marketing Website Example

Use Social Media Apps To Acquire New Patients and Engage & Service Existing Patients

Social Media Marketing is another very important aspect of your marketing. Your potential and existing are hanging around on Facebook. You have to make it easy for them to do business with you.  Here are 5 steps.

5 Steps for Facebook Success for Doctors & Medical Practices

  1. Create Facebook Business Page for your medical practice.
  2. Optimize FacebookBusiness Page for your medical practice.
  3. Add apps to your FacebookBusiness Page for your medical practice. For example, add Contact Us app, add Appointment Requests app, add Promotions app.
  4. Add content to your FacebookBusiness Page for your medical practice
  5. Advertise your FacebookBusiness Page for your medical practice  on Facebook – There are multiple ways to promote your FacebookBusiness Page for your medical practice. You can hire a professional ( recommended ) or do it yourself.  Professionals who are certified advertising professionals will produce better results for you.
Medical Marketing Using Instagram
Medical Marketing Using Instagram

5 Steps for Facebook Success for Doctors & Medical Practices

Use Social Media Apps To Acquire New Patients and Engage & Service Existing Patients

Social Media Marketing is another very important aspect of your marketing. Your potential and existing are hanging around on Facebook. You have to make it easy for them to do business with you.  Here are 5 steps.

5 Steps for Facebook Success for Doctors & Medical Practices

  1. Create Facebook Business Page for your medical practice.
  2. Optimize FacebookBusiness Page for your medical practice.
  3. Add apps to your FacebookBusiness Page for your medical practice. For example, add Contact Us app, add Appointment Requests app, add Promotions app.
  4. Add content to your FacebookBusiness Page for your medical practice
  5. Advertise your FacebookBusiness Page for your medical practice  on Facebook – There are multiple ways to promote your FacebookBusiness Page for your medical practice. You can hire a professional ( recommended ) or do it yourself.  Professionals who are certified advertising professionals will produce better results for you.

Medical Marketing Using Patient Reviews

Every time a patient leaves your medical practice, they are either happy, unhappy or somewhat upset. Using the 5 apps from PatientGain.com’s medical marketing platform, you minimize negative reviews and maximize positive reviews. These apps are easy to use and all setup is done for you.  Integration to your practice management system or EMR is free using secure HTTPS API protocol.

ROI for Online Patient Reviews

End result is control of your online reputation and higher trust by prospect patients. Each 5 star review is worth thousands of dollars to your practice. We recommend starting with Google Reviews first and then building out to other review sites. 5-star reviews on Google still produce the best ROI for your efforts. Higher review ratings means your patients choose you rather than your competitors.

There are 5 ways to acquire reviews.

  1. Using Quick-Send App provided by PatientGain. It uses SMS/texting, Email and Facebook.
  2. Using SMS/Texting based app
  3. Using Email based review app
  4. Using Facebook Likes app
  5. Using your current website and embedding a reviews app

Read more about GOLD package. All of these apps are included in the GOLD package.

 

Medical Marketing Using Patient Reviews
Social Media Marketing for Doctors
Social Media Marketing for Doctors

Content Marketing for Physicians, Doctors & Medical Practices

Many doctors and clinic owners have trouble keeping their patients engaged with their clinics, and as a result they struggle with their patient retention.  Clinics that utilize content marketing to keep in touch with patients are able to both increase the number of times that patients come to their clinic, and increase the long term value of that patient.  Keeping in touch with your past patients, or prospective patients, normally requires a lot of time and effort in outreach from your staff, but with PatientGain.com your patient engagement has never been easier.

What is content & why is it important

1) Text, words and sentences – useful information for the reader.
2) Images with relevant tags and links
3) Videos, diagrams, and other visual aids that support the main headings, sub headings and actual paragraph text.

This information is consumed by your prospect and existing patients in the form of Website pages, Blogs, Facebook Posts, Email Newsletters, Images on Instagram, Feeds on Twitter, SMS text messages on mobile devices.  Hence your medical marketing content should be interesting, attractive, useful, and provide value to your prospect patient or an existing patient. Unique quality content on your own website is the single most important factor for higher SEO rankings for doctors and medical practices.

PatientGain.com platform contains 6 different apps that help you with Content Marketing. Medical Content Distribution Engine is new product from PatientGain.com. 

8 Reasons Why Content Is Important. 

Your Content Is the Single Most Important Factor in Your Online Success. 

1. Content defines your brand.
2. Content expresses who you are, how you conduct your business.
3. Content is read by the Search Engines - and this results in GOOD or POOR rankings - You should NEVER copy content from another site.  Checking ideas from other websites is OK, but copying content is like shooting yourself in the foot.
4. Content can make your marketing flourish.
5. Content can make your advertising irresistible.
6. Social media loves GOOD content.
7. Email marketing with good quality content will give you higher open-rates.
8. Best of all - Patients LOVE Useful content.

Content Marketing for Physicians
Content Marketing for Physicians
Medical Content Marketing for Physicians
Medical Content Marketing for Physicians

Healthcare Medical Marketing Influencers

Every physician, medical practice owner and administrator should understand that there are 5 important aspects shaping the healthcare and patient care in USA & Canada.

No. 1 Public health delivery systems – Shift from hospitals to individual clinics 

No. 2 Health Care coverage – Focus on prevention and awareness

No. 3 Drug development and technology impact – Time to develop and bring new medicine is decreasing. Supercomputers and bio-technology is helping humanity and bringing hope. New drugs, new ways of non-invasive robotics are changing the outcomes and shortening the recovery time of patients. 

No. 4 Health Care and information technology impact – Information is no longer in silos – Internet specifically has made the information available to billions of patients across the globe.  

No. 5 Health Care commercialization – Ability for physicians and healthcare providers to reach patients directly.  More and more Physicians, Dentists, Surgeons, MedSpas, Pharma & Medical Practices are turning to online medical marketing to acquire more patients and provide timely services to patients.

 

 

How to Market & Advertise a Doctor’s Office & Medical Practice using SEO Strategies and Ideas

Review of a real customer.  Location is east coast – mid-level competition. Doctor Jones has been in practice for the last 13 years. Her focus has been Primary Care, Internal Medicine and general wellness with focus on Diabetic patients.  However, since last 3 years, multiple clinics have opened within her 5 mile radius. In addition, two Urgent Care clinics have also impacted her business. In the past all she had to do was to advertise in local yellow pages, few referral practices and business had grown due to her excellent focus on patient care. Due to competition, her average patient count had steadily decreased from 30 patients a day to 22.

In this case, Doctor Jones had to focus on new patient acquisition.  She search online for “online advertising for doctors” and found PatientGain.com as the first organic listing on Google. She signed up for PatientGain.com’s GOLD Service for $499/mon.  The results have been as follows:

Nov 2016 – Go live with new website, along with 20 apps embedded in the new Medical Marketing website.  135 phone calls received in the first month.  116 unique phone calls.

Dec 2016 – 434 phone calls received in the 2nd month.  388 unique phone calls.

Jan 2017 – 621 phone calls received in the 3rd month.  534 unique phone calls.

Feb 2017 – 518 phone calls received in the 4th month.  419 unique phone calls.

Mar 2017 – 599 phone calls received in the 5th month.  450 unique phone calls.

Apr 2017 – 697 phone calls received in the 6th month.  541 unique phone calls.

May 2017 – 801 phone calls received in the 7th month.  643 unique phone calls.

By the end of 7th month, Doctor Jones had achieved her target of 30 patients per day.   Mission accomplished. 

SEO Ideas for Medical Marketing
SEO Ideas for Medical Marketing

To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.
To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.
To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.

Healthcare Marketing PPC Advertising Costs

AdWords Certified Companies Charge $300 to $700/mon for a Typical $2000 to $4000 Budget. In Addition There May Be Setup Fees & Long Contracts – Not Recommended.

There are many very good companies providing excellent PPC Management Services all across USA & Canada. As a medical professional, doctor, physician or an administrator of a medical practice, you know that there are 2 main types of advertising & markeing.

1. Online Medical Advertising 

2. Offline Traditional Medical Advertising 

Since offline advertising is on decline and most patients are now check online resources to find a physician, doctor or a medical service provider, online advertising for doctors is on the rise.  Google advertising based on Pay-Per-Click is very effective and our data shows that it is an excellent Return-On-Investment (ROI).  However, in order to run an effective campaign, you need detailed knowledge of Search-Engine algorithms, patient behaviour, and healthcare services.  Not to mention conversion websites, tracking of leads, and HIPAA compliance.

PPC Certifications For Google Adwords are Difficult

It is not easy to be a certified professional. For example let’s review the following chart below from Google Adwords Certification.

Certified Professionals Produce Better Results For Your Campaign

It is easy to be tempted to hire “general” PPC practitioner based on pricing alone.  But we would not recommend it.  Every day PatientGain.com receives inquiries from doctors, surgeons, medical practices and many other healthcare professionals, seeking to improve their campaigns. Majority of the time we are amazed at lack of attention to details to PPC campaigns.   This is one area, you should not try to save $100 to $200 per month.  Go with the leader who understands three import aspects:

  1. Detailed domain knowledge about healthcare 
  2. Certified PPC Staff – Adwords certifications
  3. Website conversion technology with HIPAA compliance 

 

Published Pricing From Good PPC Companies

The example 1 below outlines typical pricing from good companies. These companies have certified staff and support to help you.

Example 1 :  PPC Management Pricing For Doctors

Example 1 :  PPC Management Pricing For Doctors

 

Example 2 :  PPC Management Pricing For Doctors

Example 2 :  PPC Management Pricing For Doctors

Example 2 :  PPC Management Pricing For Doctors

Example 3 :  PPC Management Pricing For Doctors

Example 3 :  PPC Management Pricing For Doctors

Example 3 :  PPC Management Pricing For Doctors

Other Considerations for PPC Management Pricing For Doctors

You should also consider setup fees and length of the contract.  We recommend no setup fees and no long term contracts.

Some companies charge you a percentage of the fee. For example here is a typical setup : We recommend you pay less than these and get better service. 

Example 4 – Small practice with $1000-$1500 per month budget

Setup fee $350
Monthly fee $350 / month
Contract  12 months
Certifications Google Adwords Certified

Example 5 – Medium practice with $3000-$5000 per month budget

Setup fee $1000
Monthly fee $560 / month 14% of $4000 ad spend
Contract  12 months
Certifications Google Adwords Certified

Example 6 – Medium+ practice with $7000-$10000 per month budget

Setup fee $1000
Monthly fee $1,080 / month 12% of $9000 ad spend
Contract  12 months
Certifications Google Adwords Certified

4 Things to Avoid With PPC Management Companies

  1. Long Contracts
  2. Setup Fees
  3. Markup on Keywords 
  4. Hidden Charges

These are prices being paid by most medical practices for good companies.  Please contact us for more questions – PatientGain.com’s pricing is different. Online Advertising for Doctors is all we do. You can even check on Google and search for “Online Advertising for Doctors”  or  “Advertising for Doctors”  and see the SEO results.

PPC and SEO also known as Search Engine Optimization for doctors and medical clinics should not be confused with “Online Advertising”,  they are related but separate strategies for patient acquisition. For detailed SEO for Doctors page, please go here.

Healthcare Marketing Website Design

Healthcare Marketing Website: Typical pricing for good companies, with proven track record is $2000 to $10000 one time setup. This range varies due to number of locations and number of services and is for a Small to Medium Website & Practice. Larger the medical company and locations, higher the cost. This pricing is in USD and covers USA and Canada.  In addition to the initial setup there are more costs related to SEO optimizations, online advertising and promotions, Social Media (Facebook) advertising, Facebook Posting and additional costs like support.  Most professional website design companies for healthcare also require at least 6 month commitment – usually 1 year is very typical.

For a small practice – Single physician, provider, one location.
Setup : $1000 to $2000  – one time fee
Monthly Fees to Maintain and Improve – $350 to $500 per month. This typically covers following:

  1. Hosting
  2. Changes to website 10 to 20 pages
  3. Updating local SEO on Google, Facebook
  4. Monthly content updates
  5. Check up on keywords
  6. Comparing to competition
  7. Posting to Facebook
  8. Adding new content to your website
  9. Actual spend on advertising, like Google and Facebook is extra.

 

For a small to medium practice – 2 to 5 physicians, one location, 5 services
Setup : $3000 to $6000  – one time fee
Monthly Fees to Maintain and Improve – $700 to $1500 per month. This typically covers following:

  1. Hosting
  2. Changes to website 20-30 pages – adding of new content every month
  3. Updating local SEO on Google, Facebook
  4. Organic SEO
  5. Monthly content updates
  6. Check up on keywords
  7. Comparing to competition
  8. Posting to Facebook
  9. Adding new content to your website
  10. PPC Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
  11. Facebook Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
  12. Actual spend on advertising, like Google and Facebook is extra.
  13. Software costs are extra – For example you will require HIPAA compliant lead capture software $100 -$150/mon
  14. Monthly Email Marketing  – This cost is extra. For a 10,000 Patient data at $15/mon per 1000 contacts is $150/mon – Content creation is extra cost.
  15. SMS marketing costs are extra.  Typically $99 to $150/mon

For a medium practice – 10+ physicians, 2 to 5 location, 20 services
Setup : $6000 to $10000  – one time fee
Monthly Fees to Maintain and Improve – $1500 to $2500 per month. This typically covers following:

  1. Hosting on secure servers with SLAs
  2. Changes to website 50 pages
  3. Mobile optimization
  4. Content marketing – monthly
  5. Content creation – monthly
  6. Graphics and images added – monthly
  7. Updating local SEO on Google, Facebook
  8. Organic SEO optimizations
  9. Competitive analysis
  10. KPI Reports and comparing conversion data to previous months
  11. Call tracking data
  12. Retiring low performing keywords – addition of new keywords
  13. Posting to Facebook
  14. PPC Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
  15. Facebook Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
  16. Software costs are extra – For example you will require HIPAA compliant lead capture software $100 -$150/mon
  17. Monthly Email Marketing  – This cost is extra. For a 20,000 Patient data at $15/mon per 1000 contacts is $300/mon – Content creation is extra cost.
  18. SMS marketing costs are extra.  Typically $200 to $300/mon
  19. Actual spend on advertising, like Google and Facebook is extra.

 

For a specialty practice the costs are MUCH HIGHER. 

Example – MedSpas, Plastic Surgeons, Sexual Procedures (Erectile Dysfunction, Reproductive Issues, Cancer Treatment) may have a single provider but the costs are much higher.
Setup : $6000 to $10000  – one time fee
Monthly Fees to Maintain and Improve – $1500 to $2500 per month. This typically covers following:

  1. Hosting on secure servers with SLAs
  2. Changes to website 50 pages
  3. Mobile optimization
  4. Content marketing – monthly
  5. Content creation – monthly
  6. Graphics and images added – monthly
  7. Updating local SEO on Google, Facebook
  8. Organic SEO optimizations
  9. Competitive analysis
  10. KPI Reports and comparing conversion data to previous months
  11. Call tracking data
  12. Retiring low performing keywords – addition of new keywords
  13. Posting to Facebook
  14. PPC Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
  15. Facebook Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
  16. Software costs are extra – For example you will require HIPAA compliant lead capture software $100 -$150/mon
  17. Monthly Email Marketing  – This cost is extra. For a 20,000 Patient data at $15/mon per 1000 contacts is $300/mon – Content creation is extra cost.
  18. SMS marketing costs are extra.  Typically $200 to $300/mon
  19. Actual spend on advertising, like Google and Facebook is extra.

Your Patients Are Online. They Are on Facebook, Google, Mobile, Email, Blogs and Your Website! Use PatientGain.com’s Apps to Push Content to All Mediums. 

4 Good Examples of Local SEO for Doctors & Medical Practices 

Local SEO Example 1 :  Patient Searching for “family dentist toledo oh”

Local SEO Example 1 :  Patient Searching for “family dentist toledo oh"”

Local SEO Example 1 :  Patient Searching for “family dentist toledo oh"”

 

Local SEO Example 2 :  Potential client Searching for “med spa lake zurich il”

Local SEO Example 2 :  Potential client Searching for “med spa lake zurich il”

Local SEO Example 2 :  Potential client Searching for “med spa lake zurich il”

 

Local SEO Example 3 :  Mobile Patient Searching for “primary care doctors reseda ca”

Local SEO Example 3 :  Mobile Patient Searching for “primary care doctors reseda ca”

Local SEO Example 3 :  Mobile Patient Searching for “primary care doctors reseda ca”

 

Local SEO Example 4 :  Patient Searching for “sleep apnea clinic near me”

Local SEO Example 4 :  Patient Searching for “sleep apnea clinic near me”

Local SEO Example 4 :  Patient Searching for “sleep apnea clinic near me”

Website Pricing For Doctors & Healthcare Practices

How Much Should You Pay For Professional Website – Including Search Engine Optimization, Local SEO, Content Marketing, Content Creation For Healthcare Clinics, Physicians & Doctors?

Typical pricing for good companies, with proven track record is  broken into 4 key areas:
Compare this to GOLD Package here.

  1. Design, creation and launch of the website, including hosting
  2. Content creation and SEO Optimization for initial launch
  3. Marketing of the Website – This itself has 18 different areas
  4. Online advertising – this includes Google, Facebook and additional strategies. 

Typical Costs – For a single provider to mid-size and large scale deployment of 100 location network.

Small Setup – 1 to 3 providers, single location, 5 to 10 services.

  1. Design, creation and launch of the website, including hosting  – One time Setup $1500 to $3000 
  2. Content creation and SEO Optimization for initial launch – One time Setup $1000 to $2000 
  3. Marketing of the Website – Ongoing / Monthly costs – $400 to $600 per month
  4. Online advertising – this includes Google, Facebook and additional strategies.  – Ongoing / Monthly management costs – $300 to $700 per month – online advertising costs are extra. Typically these costs are $800 per month to $2000 per month. 

 

Medium Setup – 6 to 20 providers, 3 to 6 locations, 15 to 30 services.

  1. Design, creation and launch of the website, including hosting  – One time Setup $3500 to $8000 
  2. Content creation and SEO Optimization for initial launch – One time Setup $3000 to $5000 
  3. Marketing of the Website – Ongoing / Monthly costs – $800 to $1600 per month
  4. Online advertising – this includes Google, Facebook and additional strategies.  – Ongoing / Monthly management costs – $600 to $1200 per month – online advertising costs are extra. Typically these costs are $2000 per month to $8000 per month. 

 

Medium-Plus Setup – 20 to 100 providers, dozens of locations, dozens of services.

  1. Design, creation and launch of the website, including hosting  – One time Setup $15000 to $20000 
  2. Content creation and SEO Optimization for initial launch – One time Setup $4000 to $8000 
  3. Marketing of the Website – Ongoing / Monthly costs – $2000 to $5000 per month
  4. Online advertising – this includes Google, Facebook and additional strategies.  – Ongoing / Monthly management costs – $2000 to $4000 per month – online advertising costs are extra. Typically these costs are $10000 per month to $80000 per month. 

4 Key Apps For Facebook Marketing For Doctors and Healthcare Medical Practices

These apps have been used by hundreds of successful healthcare providers.

Medical Marketing App No 1.  Acquire Positive Reviews From Patients Who Have Already Liked You.

Medical Marketing App No 2.  Allow Patients Who Are On Facebook To Request An Appointment

Medical Marketing App No 3.  Allow Patients Who Are On Facebook To See Your Promotions and Redeem a Promotion

Medical Marketing App No 4.  Use Facebook Posting App For Doctors & Medical Practices

6 Steps for Online Success For Clinics

Step No 1.

As medical practitioners, we have to realize that patient behavior is changing.  Patients are now looking for medical services online. 88 percent of patients search online for medical services and clinic information. Even 47 percent of existing patients look for additional, related services online on your own website or your competitor’s websites. So you must be present on the Web.  60 percent to 72 percent of patients look for your services, check your online reviews, using a mobile device. Make sure that you have website that is focused on Mobile Marketing for doctors.  Here are many examples of great ( and free Mobile, responsive and intelligent) websites.  Once your medical practice is online, there are 5 additional important areas to cover.

Online Success For Clinics

Step No 2.

In US, approximately, 78 percent of the time, your patients are going to use Google search engine to look for medical related services, reviews and other information.  So your first step is have a top notch Google presence.  Other places are important also, like Facebook, Yahoo, Bing etc. But start with Google.  There are 6 important aspects of Google presence. 

  1. Google Local Listing for your medical practice
  2. Google Maps, verified listing
  3. Google Reviews rankings
  4. Google Posts
  5. Google Organic results
  6. Google Paid Search 

Each of these should be addressed by your online strategy for your medical practice.  Many doctors and practice managers think that having a nice looking website will suffice. Unfortunately it is no longer enough to have a nice website and a Facebook page.

Each of the above mentioned 6 important aspects of Google presence require attention to detail, time and commitment, not to mention financial investment.

6 important aspects of Google presence.

Step No 3.

SEO or Search Engine Optimization for Doctors & Medical Practices can be defined in many ways. To provide you with a high level guidance, these 5 areas are most important: 

A. Google Local Listing for your medical practice

  1. Create a Google account
  2. Add you clinic’s accurate information – Name, address are the most important information – Phone should be checked.
  3. If your practice’s information is incorrect, you will have correct it
  4. You may have to claim your listing also.
  5. In certain cases you may have duplicate listings, these should be resolved.
  6. There are dozens of other Local directories – They should be checked and updated.  But Google, Facebook, Yelp, Yahoo/bing are the most important ones. Start with these.

B. Google Maps, verified listing

  1. Create a Google account
  2. Add you clinic’s accurate information in the Maps
  3. If your practice’s information is in correct, you will have correct it – sometime the Map Pin is Inaccurate
  4. You may have to claim your Map listing also.
  5. In certain cases you may have duplicate listings, these should be resolved.
  6. There are many of other map based directories – They should be checked and updated.  But Google, Map Quest, Apple Map are the most important.

C. Google Reviews rankings

  1. Create a Google account
  2. Check you reviews and ratings
  3. If your practice’s reviews are 4.5 and over 100 reviews on Google, then you are doing well. If less than this, you will need to focus on this area.
  4. Other important review sites are Yelp, Facebook and HealthGrades. But start with Google.

D.  Google Posts

Posting on Google is a new way to share relevant, fresh content with the people who are searching for you. Use images, videos and even animated GIFs to engage your audience, and add inline links to drive traffic to specific content. This enhanced format allows searchers to hear directly from the primary source — you — and complements existing results from across the web. One important note the Google Posts expire every week. You have to post every week.

E.  Google Organic results

Your content on your website is the most important factor on your website.  Content refers to your text, headings, sub-headings, main paragraph, images, videos, blogs etc.  Your website must contain non-copied, non-plagiarized content.

Step No 4.

Every year, billions of dollars are spent on online advertising. Very broadly, online advertising can be divided into 2 main categories:

  1. Display advertising
  2. Search advertising

As a doctor and a medical practice manager, both of these are important for you. You can acquire new patients using both of these mediums.

Display Advertising

Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message. For example, if your potential patient is on Facebook and has recently clicked on or watched a video related to Breast Augmentation medical procedure and treatment, ads related this subject can be displayed to the potential patients. This is an example of display ads.

Search Advertising 

Search advertising is very common. Every time you are on Google and type a search term, lets say “Urgent Care near me”, Google search engine will usually display ads on the top of the web page.  In the middle, there is a map, reviews and business listings, and at the bottom, there are organic or free search results.  The advertisers pay a fee to display their ads in the top area.  If a user clicks on any of the ads, the advertiser pays a fee for each “Click” This is called Pay-Per-Click advertising. For medical practices and doctors, this is very effective and creates excellent ROI.  Google PPC ads produce excellent results, however it is complex and requires a professional to manage your campaign.

Step No 5.

Reviews marketing is another emerging area. Online reviews are impacting decisions of your prospect patients dramatically.  This is one area that will make your medical clinic shine or impact negatively more than any other strategy. In fact it should not be a marketing strategy, it should be a necessity.

There are 4 ways to acquire positive reviews, and at the same time, minimize negative reviews. So your marketing strategy should be to minimize any negative reviews, and maximize positive reviews.

4 Ways to acquire online reviews

  1. Using SMS/Texting apps. A text is sent to a patient asking for feedback after a visit.
  2. Using Email apps. An Email is sent to a patient asking for feedback after a visit.
  3. Using an iPad in the lobby.  A patient  is asked to provide feedback right after the visit.
  4. Using Social Media or your Website.  An app can be added to your business page on Facebook or your website, asking patients to provide feedback.

There is no quick and foolproof way do this “quickly”.  There are pros and cons for each approach.  Google and Yelp understand that businesses are striving to acquire more positive reviews and “bury” negative feedback, their algorithms are aware of SMS requests for reviews – and they are blocking reviews posted using SMS originated requests.  Having an iPad in the lobby can cause block of IP Address and so on.

4 Ways to acquire online reviews

Step No 6.

Social Media Marketing is another very important aspect of your marketing. Your potential and existing are hanging around on Facebook. You have to make it easy for them to do business with you.  Here are 5 steps.

5 Steps for Facebook Success for Doctors & Medical Practices

  1. Create Facebook Business Page for your medical practice.
  2. Optimize FacebookBusiness Page for your medical practice.
  3. Add apps to your FacebookBusiness Page for your medical practice. For example, add Contact Us app, add Appointment Requests app, add Promotions app.
  4. Add content to your FacebookBusiness Page for your medical practice
  5. Advertise your FacebookBusiness Page for your medical practice  on Facebook – There are multiple ways to promote your FacebookBusiness Page for your medical practice. You can hire a professional ( recommended ) or do it yourself.  Professionals who are certified advertising professionals will produce better results for you.

5 Steps for Facebook Success for Doctors & Medical Practices

Summary for Online Success For Doctors

These 6 steps are proven to add value for hundreds of medical practices. There are many other steps you can take to further improve your strategy. Monthly Email Marketing is another strategy, among many others.  Contact us so we can help you and view details GOLD package here.

4 Good Examples of Medical SEO for Your Practice

Medical SEO Example 1 :  Patient Searching for “invisalign cost toledo ohio”

Medical SEO Example 1 :  Patient Searching for “invisalign cost toledo ohio”

Medical SEO Example 1 :  Patient Searching for “invisalign cost toledo ohio”

 

Medical SEO Example 2 :  Patient Searching for “pediatric urgent care orlando”

 

Medical SEO Example 2 :  Patient Searching for “pediatric urgent care orlando”

Medical SEO Example 2 :  Patient Searching for “pediatric urgent care orlando”

 

Medical SEO Example 3 :  Patient Searching for “med spa newington nh ”

Medical SEO Example 3 :  Patient Searching for “med spa newington nh ”

Medical SEO Example 3 :  Patient Searching for “med spa newington nh ”

 

Medical SEO Example 4 :  Patient Searching for “physical exams in easley sc”

Example of SEO for Urgent Care Center

Example of SEO for Urgent Care Center

 

Online Medical Marketing