Mobile Medical SEO and Medical Website Improvements
Google now reads your mobile site first. Here are few steps to take to improve your medical seo and at the same time improve the user experience and hence conversions from your mobile medical website.
Create a mobile friendly website. If you use newer versions of WordPress software, this is included in the template setup. Website should load fast, less than 3 seconds. Avoid using heavy images, it is the number 1 cause for slow loading websites. Your website’s top menu should have information for at least 6 key areas. About Us page, Services page, Resources page, Phone number & directions, Contact Us page, Call-To-Action (CTA Areas), and don’t forget Home button. Starting July 1, 2019, mobile-first indexing is enabled by default for all websites, according to Google.
Step 1. View your website on an iphone or android – this is what most users in US and Canada will use.
Step 2. Our data tells us that most patients are going to look for a) how to call you b) where are you located c) what service do you offer d) do you accept insurance e) what are your open hours f) can a patient request an appointment g) pricing of services h) information about the providers/doctors. So all of this information should be visible on the mobile device.
Step 3. Our data tells us that if the website does not load in the first 3.7 seconds, there is a problem. 2 main causes of slow websites No 1) you are using a cheap hosting service with outdated software No 2) You are using the same (heavy) images for mobile and desktop websites. So for your medical website, create 2 type of image-blocks for every page. For better user experince, full website and ipad pages require high quality images. And for mobile pages, create low quality images. On wordpress, in the example below – there are 2 image-blocks created. The desktop block has images with an average image size of approx 100K to 150K. But the same image on mobile is 20K to 30K. This is will speedup download of images on a mobile device. After cheap hosting service, your quality of images and the size of the images is the number one culprit. See a wordpress example below.
5 Important Medical SEO Lessons Learned
1) It Takes Money and It’s Hard
2) It Takes Time & Patience, But It’s Important
3) It Is Difficult – Google Changes Algorithms Regularly
4) It Is A Multi-Step Complex Process Rather Than One Time “Task”
5) A Professional Team Will Produce Better Results Than D.I.Y (and Much Quicker)
If you want same week results, you should consider online advertising for doctors. Both of these approaches and strategies compliment each other, they do not replace each other. Long term online success for your medical practice is based on excellent SEO rankings for your practice. It will take time and money, and it is not easy, anything else is very likely a sales pitch. Investing in medical SEO for your medical practice is very likely the best investment you will make in your medical practice. However, it is complex and is not easy. Here are some examples of ROI for Medical Marketing.
To learn about What is the Foundation of Medical SEO (Search Engine Optimization) for Doctors
To learn about How SEO Works For Doctors Websites, this is a good starting page.
To learn about Short-cut SEO for Medical Practices, this is a good starting page.
To learn about Pricing and cost of SEO services for medical practices, this is a good starting page.
To learn about How Much Do Doctors Spend On Advertising?
To learn about Medical SEO Voice Search Optimization For Doctors (BERT)
To learn about Local Medical SEO For Doctors
To learn about Mobile SEO For Medical Websites
To learn about Zero-Click SEO for Doctors & Medical Practices
To learn about Benefits Of Medical SEO Marketing
To learn about Key Items For SEO Evaluation of Medical Websites
To learn about Avoid Risky Plans – Use Proven Medical Marketing Strategies
To learn about Medical Marketing Using Emotionally Compelling Offline Media
To learn about Pre Launch Medical Marketing Checklist for Doctors
To learn about Medical SEO vs. Medical Advertising – Which One Is Better?
Anatomy Of Good Medical Marketing
Eight Steps For Achieving Great ROI Results for Doctors
The term “SEO” can have different meaning to different professionals, but we will assume that you are a doctor, physician, dentist, surgeon or an administrator of a practice. We have seen that these professionals mean high search rankings, and simply want to acquire more patients using “SEO”. So based on this, we will define SEO beyond the Search Engine Optimization strategies. To our audience, doctors and practice managers they mean Good Medical Marketing and its composition.
Step 1 : Website Overall Strategy – Including the Website and Facebook business page
Step 2 : Website Content Marketing
Step 3 : Local SEO & Organic Strategy
Step 4 : Social Media Marketing
Step 5 : Online Advertising Plan
Step 6 : Online Reviews Management & Marketing
Step 7 : Email Marketing & Email Automation
Step 8 : Conversion Automation
Healthcare Advertising VS Healthcare Marketing
Many healthcare professionals confuse Healthcare Advertising with Healthcare Marketing.
Advertising is just ONE of the many “things”, “programs” or “techniques” launched to achieve a successful Marketing Program. So Medical advertising is one, but very important part of Medical Marketing for a practice. For example if you are a pediatric physician with focus on urgent care for children, and your goal is to acquire more patients, you may want to “market” your practice in 20 mile radius for potential parents of patients who may seek Pediatric Urgent Care. For this effort you would typically have many things to do :
Step 1: Sign for the building
Step 2: Business cards
Step 3: Doctor’s bio printed and promoted to local primary care physicians
Step 4: Providing free “meet-and-greet” for parents of potential pediatric patients
Step 5: Collaboration with local schools for “low-cost” physicals for school athletes
Step 6: Mail drop in 5 mile radius using USPS mail and flyers for parents of potential pediatric patients
Step 7: Networking with other local businesses close to your own location
Step 8: Using social media campaigns
Step 9: Making the lobby of the clinic a pleasing place for parents of potential pediatric patients and for children
Step 10: Referral program to market using existing for parents of potential pediatric patients
Step 11: Launching your online strategy to market your practice
Step 12: Offline advertising offline for your healthcare practice
Step 13: Online Advertising for your healthcare practice
Healthcare Advertising Defined
Advertising for doctors can be offline or online. Offline advertising for doctors refers to Billboards, Newspapers, Paper Yellow Pages, Ads in Cinemas, Radio Ads.
Online Advertising for doctors refers to advertising focused on internet based mediums. For example:
- Google search advertising
- Facebook display ads
- SEO / Search Engine Optimizations
- Website conversion techniques to improve the actual patients generation from your website
- Advertising on Instagram
- Email marketing
- SMS/Text based marketing
- Display advertising
PatientGain.com is a certified premier google partner for healthcare.
To learn about Website Strategies and Website Examples for Doctors & Medical Clinics, please go here.
To learn about How Much Do Doctors Spend On Advertising, please go here.
To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.
To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.
To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.
To learn about GOLD Package Marketing for Doctors & Medical Clinics, please go here.