HIPAA Compliant Patient Forms For Medical Websites

Gold Service Includes Online Medical Forms. Information is Saved in PDF format and Can Be Printed or Added to Your EMR. Patients Spend 16 Minutes on Average Sitting in Your Lobby Filling Paper Forms. You Can Fix It.

HIPAA Compliant Patient Forms For Medical Websites

On average, a patient will  spend approximately 16 minutes filling out paper forms in your medical office, which backs up your schedule and leads to typographical errors. 

4 Steps to paperless medical office.

Step 1. Form creation: Send your forms to your assigned Project Manager (PM)

Step 2. Form addition: Your PM’s team will add the forms to the GOLD website. 

Step 3. Form review: Review the forms on the website, mobile, tablet and full computer. 

Step 4. Form data: Data from the form can be

 1. Viewed in a PDF format

 2. Printed on your clinic’s printer

 3. Added to your EMR – EMR Integration is required. 

Save time by allowing your patients to fill out HIPAA compliant online forms containing medical or other sensitive information before their appointment.

 

4 Steps to paperless medical office.
HIPAA Online PDF Forms For Doctors Clinics Example 1
HIPAA Online PDF Forms For Doctors Clinics Example 2
HIPAA Online PDF Forms For Doctors Clinics Example 3

4 Important Components of a Marketing Plan for Your Medical Practice & Clinic

Traditionally, marketing experts tell us that there are 4 key components of your Medical Marketing Plan.

  1. The Product or Service – This will be service offerings for your medical practice. For example, if you an Urgent Care clinic, do you offer service to patients based on 12 major categories. Examples will be Onsite X-ray, DOT Physical exams, Lab-test results, Ports Physicals, Simple Fracture treatment, Travel medicine, Immunizations etc.  If you are MedSpa / Esthetic based practice, you may want to define your product/service strategy based on competition and availability of your staff’s credentials.  For example, if you want to offer “CoolSculpting”, you will need to make an investment in purchasing this technology and then training of your staff. So each medical service you offer has a cost associated with it, and of course there could be tangible benefits for your medical practice. So your marketing plan must have a focus on which “services” you are going to offer. And each service deserves its SWOT analysis.
  2. The Price of the Service – In many cases, this is driven by the insurance company payouts to you. But there are certain procedures that are not covered by the insurance payments. There are additional strategies available to you here. Each patient can be divided into 3 main categories.
    1. PPO or Full Insurance – These insurance plans pay fixed amount for each procedure for in-network vs out-of-network procedures.
    2. Self-Pay Patients – Patient pays directly to the provider – you have leverage to provide better service than your competitors and charge more.
    3. High-Deductible plans – In this case, as an example,  patients typically have to pay initial $4000-$10000 out of their pockets.  After ta patient has spent these amounts on deductibles, copayments, and coinsurance, then the medical insurance  plan pays 100% of the costs of covered benefits.  Many patients consider that first $4000-$10000 as something that have to “shop” for prices, hence you have an opportunity to apply your own marketing strategy on how to attract these patients to your practice.
  3. The Place or Location of Service – For most parts, healthcare delivery system in USA and Canada is very local. Telemedicine can change this in the future, but for now patients typically go to a “local” provider. This is evidenced by 2000% plus increase in Google searches for “Urgent care near me”  or   “Sleep Apnea doctor near me”  or hundreds of other variations based on mobile patients searching for services “near” a patient. So your Place or Location matters.
  4. The Promotion(marketing) or Advertising of Service – This is one area, where you have true leverage to dominate your medical field. Your medical plan must include the promotion of your service.  There are generally 2 main sub-areas for promotion of medical services:
    1. Offline Promotions – Traditional marketing – includes newspapers, yellow pages, billboards,  referrals from peers, networking with other providers and suppliers.
    2. Online Promotions – This refers to digital marketing and digital advertising to acquire more patients and retain existing patient base.

     

    PatientGain.com’s GOLD Package is focused on your digital marketing & advertising for your medical practice. 

8 Reasons Why Content Is Important. 

Your Content Is the Single Most Important Factor in Your Online Success. 

1. Content defines your brand.
2. Content expresses who you are, how you conduct your business.
3. Content is read by the Search Engines - and this results in GOOD or POOR rankings - You should NEVER copy content from another site.  Checking ideas from other websites is OK, but copying content is like shooting yourself in the foot.
4. Content can make your marketing flourish.
5. Content can make your advertising irresistible.
6. Social media loves GOOD content.
7. Email marketing with good quality content will give you higher open-rates.
8. Best of all - Patients LOVE Useful content.

8 Reasons Why Content Is Important. 

Your Content Is the Single Most Important Factor in Your Online Success. 

1. Content defines your brand.
2. Content expresses who you are, how you conduct your business.
3. Content is read by the Search Engines - and this results in GOOD or POOR rankings - You should NEVER copy content from another site.  Checking ideas from other websites is OK, but copying content is like shooting yourself in the foot.
4. Content can make your marketing flourish.
5. Content can make your advertising irresistible.
6. Social media loves GOOD content.
7. Email marketing with good quality content will give you higher open-rates.
8. Best of all - Patients LOVE Useful content.

How to Ask for Testimonials and Reviews From Your Patients

When you want to bring new patients to your medical practice, your online reputation is an important consideration when people research your location. When shopping around for services, people move in groups and are less likely to choose a location that has scant online reviews compared to a location that has a lot of customer feedback. You can use your online reputation to your advantage to bring in new patients, who will then leave their reviews. If approached correctly, this self-feeding loop of reviews and testimonials will give your clinic a significant marketing advantage.

How and why should I ask for reviews or testimonials?

A review or testimonial is a 1st person witness about how great of service they received at your clinic. Some of the most potent commercials on TV are ones featuring actual customers with the label "not an actor" underneath them. Let your most satisfied customers do the talking for you. They have the first-hand experience and are willing to tell others! These reviews and testimonials can be easily tacked onto your website. In most cases, they are short and to the point.  They can also be used in print or email marketing materials.

Is it hard to get a review or testimonial?

If you have never formally asked for a review or testimonial in an organized fashion, it may seem like an impossible task. However, it is a lot easier than you may think. The most critical part: Asking. Still, timing is a key factor. The best moment is when your patient has been treated, and you have over delivered your service to them, leaving a patient feeling better, informed, and confident about their health.

How do I ask for a review on a site like Google, Facebook, or Yelp?

Reviews on these websites are often some of the first things a new patient will see when considering your clinic for your services. However, this is also where unhappy patients will leave their feedback, regardless if it is a valid critique of your business. Don't let a single bad review make you sigh away from this powerful marketing tool. Patients widely recognize today that every business, be it a medical clinic, auto repair, or a pretzel stand will get bad reviews every now and again. The key is to build a vast repository of good reviews. All you need to do is ask.

To get as many reviews as possible, you need to make the process as easy as possible. The fewer clicks a patient has to do, the more likely they will follow through and leave you that review. No one wants to spend 5 minutes detailing their visit. You want to make it easy for someone to leave five stars, say a few words, and be on their way with the option to leave more detailed feedback if they choose.

Why does a patient leave me a negative review?

When a patient leaves a negative review of your medical clinic, more often than not, it has nothing to do with your doctor. In fact, studies indicate only about 28% of negative reviews are related to a patient's interaction with a doctor. The other 72% often deal with billing issues, incorrect deductible payment, wait time, problems with a front desk worker or other staff, or improper handling of paperwork.

Patients will leave your medical clinic either happy, unhappy, or somewhere in the middle. With some focus on your end and combined with our excellent software, you can build a winning marketing strategy leveraging your patient's experience. Unhappy and disgruntled patients leaving negative reviews can destroy a doctor and a clinic's reputation. Proactively addressing problems, whether real or perceived, is the strategy you should adopt to protect your business.

How can I get positive reviews for my clinic?

The lobby of your facility isn't just a place for a patient to wait to be seen by a doctor. It is a GOLD MINE for reviews for your business. Putting a little work into a patient's departure can harvest great reviews from happy patients on their way out the door. Our reputation app works on iPads and is user-friendly. Once implemented, this easy to use app will start producing results in the first week at most clinics.

Your reputation on Google is, by far the single most crucial marketing strategy you should implement. While Facebook and Yelp are essential to keep in mind, a vast majority of people will start with Google first. Google Search produces excellent results for healthcare clinics, and within those results, the number of reviews is a powerful visual for potential patients.

What is the best strategy to get reviews or testimonials from patients? Should I use texted(SMS) based, email, or ask for them in my waiting room?

The truth is, you should adopt all of these strategies. Using only one approach can cause reviews to be flagged. For example, if you send out a mass email or text(SMS) asking for reviews, you will get a "burst" of reviews to your profiles. Text-based review requests often only produce a rating without any comments. The algorithms in these review sites will start blocking these reviews. By adopting all of these strategies, it will send a varying amount of reviews of different length and times throughout the week to your profile.

How do I get positive reviews for doctors at my clinic?

Ideally, the level of attention and quality of medical care should be enough to get patients to leave a positive review or testimonial. In reality, most patients need to be gently encouraged to leave feedback, which is why a strategy to acquire these reviews is vital for a medical practice. You should have a plan in place to maximize positive reviews and minimize negative reviews.

What review sites should I concentrate on?

At PatientGain.com, we've found our healthcare customers have had great success by focusing on Google and Yelp. You should expect an 80/20 ratio for reviews from these two sites. 80% or more of your reviews will come from Google, and the rest will likely come from Yelp. There are other healthcare centric review sites out there and should be kept in mind for your online strategy, but they are not as important as these two review sites.

How can I learn more about reviews, testimonials, and how to acquire them at my medical practice?

PatientGain.com has spent years working with a variety of healthcare clients in many different fields of medicine. Our powerful software has produced excellent results across the country. Make an appointment today to speak with our experts today and let us show you the difference PatientGain.com can make at your clinic.

PatientGain.com is a certified premier google partner for healthcare.

To learn about Website Strategies and Website Examples for Doctors & Medical Clinics, please go here.

To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.

To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.

To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.

To learn about GOLD Package Marketing for Doctors & Medical Clinics, please go here.

Online Medical Marketing