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Marketing Plan For Urgent Care Centers

Easy to Implement Marketing Plan For Urgent Care Centers $499/mon

Same Strategy is Used By Top Clinics in USA – With Patient Acquisition Costs of $6 to $16

Your target prospect patients looking for urgent care and walk-in services are driven by two reasons. They either have a need to address a medical illness or injury or need a quick walk-in visit for another medical reason, such as a physical exam. Approximately 81% of prospective patients are searching the web for the right doctor or urgent care center to fulfill their immediate care needs.

Urgent Care Marketing $499/mon

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Reviews Marketing for Urgent Care Centers
Best Conversion Websites for Urgent Care Centers

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Member of Urgent Care Association of America (UCAOA)

Urgent Care Marketing Plan Drivers 

As a business owner or manager of an urgent care center, your goal is to convert these prospect patients into patients who return to your medical business whenever they need urgent care and walk-in clinic services. You cannot simply achieve this conversion by putting together a “great website” that focuses on visuals rather than targeted content. In order to increase your odds of converting those patients from their online searches to real patients walking into your doors, there are six strategies that should be implemented into your urgent care center’s marketing plan.

 

Urgent Care ROI Example – Urgent Care & Walk-In Clinic – Midwest USA

Healthcare Medical Marketing ROI Calculator Example 

For example in this case, this healthcare provider has been in business for 4 years, in the Midwest. There are 6 Exam rooms, average patient count is 380 to 400 per month. Desired patient count 700 per month, approx 23 per day. There is a medical director associated with the clinic, but primarily the main providers are 2  Physician Assistants Certified (PA-C) . Owner is a Physician Assistants Certified (PA-C).

Average patient spends $142 per visit., with a LTV of $1800 per patient. There are digital x rays, exam rooms to provide main urgent care services like, minor injuries, sutures, broken bones, pediatric urgent care, physical exams, onsite lab testing, STD tests, travel medicine and DOT physical exams.  The clinic is open 7 days a week, 8 am to 8 pm.  The owner has been not been with growth. In early 2017, 2 new urgent care centers opened within 7 mile radius. One of the urgent care centers is a part of a large national chain.  Due to this increased competition, the owner went on Google and searched for “medical marketing for urgent care”.  The GOLD package ($499/mon) from PatientGain.com was implemented. Here are the results : ( your results will vary ).

End of Jun 2017 – launched.  401 patients
Jul 2017 – 453 patients
Aug 2017 – 625 patients
Sep 2017 – 536 patients
Oct 2017 – 709 patients
Nov 2017 – 805 patients
Dec 2017 – 838 patients
Jan 2018 – 1092 patients

 

Data for Marketing For Urgent Care Centers

Data for Marketing For Urgent Care Centers

Using PatientGain.com’s marketing techniques, HIPAA compliant software, Facebook apps, Google Advertising apps, Facebook ads, Yahoo & Bing Advertising apps, Organic Content based SEO, Local SEO and unique Key-Word Tracking software, the following ROI was calculated in the 8th month of the launch.

Total spend $12,600.

Total 722  monthly patients – delta  – 322 patients per months increased

Revenue increased over 7 months ($45,724 per month) = 320,068

ROI Calculated :  24.40 Times

If calculated using LTV ( Life Time Value ) = $4,057,200 – with 20% patient retention – Urgent Care metrics  = $811,440

ROI Calculated :  63.40 Times

Average ROI Calculated : 43.90 Times

Facebook Marketing For Urgent Care Centers
Urgent Care Marketing Using Mobile

No 1. Your website should not only have an attractive design, but it should also be designed for conversion.

In order to do this, it should be intelligent. With the various ways and devices available to patients to conduct web searches, including reviewing your business, your website needs to be responsive to your audience and the device they are using. Also, it should have software working in the background that is acquiring new leads, responding to the potential patients, collecting and storing information to build strategic data insights. It should also be HIPAA compliant.

Marketing for Urgent Care Centers

No 2.  In addition to the above, you should be using mobile apps to engage, communicate with and ultimately convert the prospective patients to billable services.

With everyone relying more and more on cellular communications, SMS texting is also a very important communication tool. Further, offering marketing promotions on mobile devices, including iPads and other tablets, are effective conversion strategies that should be included in your urgent care center’s marking plan. Read more about Mobile Marketing here.  Across the USA, our data shows 78% to 82% of the patients find an Urgent Care or Walk-In Clinic near them, using a mobile device.

Urgent Care Mobile Marketing Example 1
Urgent Care Mobile Marketing Example 2

No 3. In order to be successful, you MUST ADVERTISE your services online.

If you think that you can rely simply on SEO and organic searches alone to create a prosperous online lead generation tool for your medical business, that is not the case. Google, Yahoo, Bing, Facebook and many other online companies earn billions of dollars through their online advertising products. It would be naive to think that they would make organic searching so powerful that it would damage their own online advertising revenues. Optimizing your urgent care center’s website for organic search is a very important strategy; however, it cannot solely be used in place of paid advertising.

How To Increase Patient Traffic For Clinics

No 4.  In order to make your urgent care center thrive online, you must also utilize software to effectively manage the interactions you and your staff has with your leads, prospective patients and eventual patients.

Once you have captured the lead information, a database to manage those leads, such as a PRM (Patient Relationship Manager) or a CRM (Customer Relationship Manager) is necessary and effective. Not only do these tools allow you to store your prospective patients’ information, but they also help you keep them organized and allow you to send emails, office promotions, connect through social media and quickly follow-up regarding inquiries. Urgent Care Centers need a HIPAA compliant CRM that securely store any potential PHI that is submitted to your office through your website.

 Urgent Care Marketing Dashboard 1
Mobile Marketing For Urgent Care
Intelligent A/B tested Conversion Web & Mobile site

No 5.  As you may or may not be aware, Email Marketing and Email Marketing Automation are two very different tools.

If you are a startup urgent care, then Email Marketing is a valuable tool to get your marketing campaign started. However, if your plan is to grow your Urgent Care Center, you must plan on incorporating Email Marketing Automation into your marketing strategy. This is shown to be one of the most effective ways to convert prospective patients into patients with billable medical events.

Patient Reviews Marketing For Urgent Cares
Email Marketing For Urgent Care

No 6. Social Media, specifically Facebook, is also an effective tool for the Marketing Plan For Urgent Care Centers.

Although this strategy is listed last, it does not mean it is the least important. For Urgent Care Centers and other medical businesses, social media engagement and conversion is necessary. If you don’t already have it, your Urgent Care Center needs apps that effectively connect your website to your business’ Facebook page. Not only should you be able to push content from your website to your social media pages effortlessly, but you should also be able to schedule appointments and accept payments through social media.

EMR Data + Urgent Care Marketing

There are a multitude of apps and technology, which are worth millions of dollars that fit within these categories. Business owners find this to be a massive undertaking as it requires certain expertise to make these strategies effective. This is why PatientGain.com was created.  We have implemented these strategies and tools into Marketing Plans for Urgent Care centers that cover all of these six areas. These strategies are backed by over 20 apps and are available to your Urgent Care Center for a reasonable monthly fee with no setup costs.

Marketing Platform For Urgent Care

Content Marketing for Urgent Care Centers

Urgent Care Clinics that utilize content marketing to keep in touch with patients are able to both increase the number of times that patients come to their clinic, and increase the long term value of that patient.  Keeping in touch with your past patients, or prospective patients, normally requires a lot of time and effort in outreach from your staff, but with PatientGain.com your patient engagement has never been easier.

What is considered content:
1) Text, words and sentences – useful information for the reader.
2) Images with relevant tags and links
3) Videos  and other visual aides that support the main headings, sub headings and actual paragraph text.

PatientGain.com platform contains 6 different apps that help you with Content Marketing. Medical Content Distribution Engine is new product from PatientGain.com. 

Content Marketing for Urgent Care Centers
Top Urgent Cares in USA Use This System

Impact of Medical Marketing on Physicians Earnings

Thousands of Physicians & Specialized Medical Practices struggle every day to fill their calendar with patients. Despite having a great location, a dedicated and professional medical staff, proper equipment, and hard earned certifications and qualifications, their daily patient counts aren’t where they’d like them to be. Many clinics don’t realize that what they are missing is online expertise and a sophisticated software solution to power their patient acquisition efforts. These days, your clinic’s strategy for generating new patients online has to be more than just having a good looking website.  Review of 162 online campaigns reveals that 72 percent of the patients are searching for medical services on a mobile device. Exactly the same test revealed that this number was 54 percent 12 months ago. PatientGain.com predicts that this number will be close to 90 percent in the next few years.  As a healthcare practitioner and a physician you are aware that average income of primary care physicians, while has increased in the last 6 years (possibly due to ObamaCare), and averaged $194,000 per year. But this should not be compared with "savvy" physicians, who are using online medical marketing software to increase the value of services they provide.  For savvy physicians, these numbers are significantly higher.  We wish you to be in the “savvy” category.

 

Monthly Email Marketing For Urgent Care Centers

Best Way To Market Urgent Care

The best to gain more urgent care customers is still by using the GOLD Package, offered by PatientGain.com’s healthcare marketing platform.  We have hundreds of successful examples. Here are the key components of the   GOLD Package:

  1. Conversion website with intelligence
  2. Local SEO
  3. SEO for organic rankings
  4. Online advertising ( Google, Facebook, Yahoo, Bing and additional channels )
  5. Minimize Negative Online Reviews, Maximize Positive Online Reviews
  6.  Social Media Apps
  7. Facebook Posting
  8. Monthly Email Marketing
  9. SMS-Text Based 2 way communication with patients
  10. HIPAA compliant CRM
  11. 10 Additional apps.

Steps For Healthcare Advertising Campaign 

Your paid advertising campaign is specifically setup for each of your location(s). It involves different steps to develop a customized campaign according to your industry requirement and your desired needs. This is a summary of steps. Each staff member who works on your campaign has multiple certifications. Your campaigns are reviewed by advertising managers, project managers and even the owners of the company. 
 
Step 1: Your dedicated project manager works closely with the our in-house advertising PPC AdWords Certified staff member(s).  We specifically look at your competition and who else is offering similar services,  similar campaign, analyze the market and make strategies to build your campaign in an effective way. Our PPC Expert starts setup of your campaign to target the audience. We look at time of the day and conversion data available to us. Our objective is lowest possible cost with maximum result, best possible ROI for your marketing campaign.
 
Step 2: Your target area is defined. This is extremely important. Due to our deep experience and our data,  we know that each service you offer can draw patients from different areas.
 
Step 3: Your key services are discussed with you. We recommend starting with at least 3 to 5 key services. It also depends on your campaign budget.  For example if you are a Med Spa and want to focus on “Coolsculpting” – the team will create an ad-group for Coolsculpting.  Landing pages and campaign “Coolsculpting”  are created and and there are many other keywords related to your service “Coolsculpting”.  For each keyword we know the probability of results and how effective each keyword will be. We also know the mobile vs non-mobile patient behavior.  If the campaign is being designed for Facebook – the steps are similar but tools in Facebook are different from Google.  The same is true for other type of campaigns, like Instagram, Yahoo/Bing campaigns are slightly different.  Some platforms are rock-solid, some are “testing” with your ad dollars. Our job is also to steer you away non-essential expenses.
 
Keywords are the heart of paid campaigns. Our Advertising PPC team research and design powerful keyword lists relevant to your target audience. Negative keywords are equally important. There are hundreds of negative keywords in our campaigns.  These campaigns have been run thousands of times and optimized for your specific services. These are NOT generic campaigns.
Landing pages and lead conversion software is all included in the GOLD and PLATINUM Packages. Call tracking based on keywords is included in our campaigns.
 
Step 4: Budget is discussed for each clinic. This is where you have the most input.  Most customers want to spend “X per month per location” – Then we work backwards to get the best results.  Other approach is to let us suggest a budget. Changing the budget is easy, it can be easily increased or decreased.  Sometimes customers come to us and say “I want to dominate online”  – What can you do?  So depending on your business objectives, we design campaigns. There are no cookie-cutter ad campaigns.
 
Step 5: Based on your services, dozens of ads are created, negative keywords list are generated. Ad extensions, Set Schedule of the campaign, GEO targeting, Excluded areas, low-value-keywords are assign a lower bids, competitor bids, local bids, mobile bids, landing pages with conversion are created/optimized, call tracking is set, lead-capture is tested.
 
Step 6: Target launch date is set and discussed with customer
 
Step 7: Campaign is started
 
Step 8: Typically in the first 10 to 15 days your campaign results are discussed with you. However your campaign is being constantly monitored.
 
Successful campaigns require continuous optimization such as A/B testing, funnel management and bounce rates.
 
Our PPC Team evaluates and applies various statistical models to improve and expand the campaign incrementally over the time to beat the market competition on regular basis.
 
With our service, it is required that you meet with us at least once a month to review your account.
Impact of PPC Online Advertising on number of Phone Calls Per Month.

Impact of PPC Online Advertising on number of Phone Calls Per Month.

PatientGain.com is used by the TOP healthcare medical practices in USA & Canada. Website development companies also use our apps to help their healthcare clients. 

To learn about Website Strategies and Website Examples for Doctors & Medical Practices, please go here.

To learn about Search Engine Optimization for Doctors & Medical Practices, please go here.

To learn about Pay Per Click PPC Advertising for Doctors & Medical Practices, please go here.

To learn about Content Marketing Strategies for Doctors & Medical Practices, please go here.

To learn about GOLD Package Marketing for Doctors & Medical Practices, please go here.

To learn about Industry's  SEO Management Pricing For Doctors & Medical Practices, please go here.

To learn about Industry's  PPC Management Pricing For Doctors & Medical Practices, please go here.

To learn about Medical Marketing ROI Calculator and Examples For Doctors & Medical Practices, please go here.

To learn about A/B Tested Conversion Websites and Examples For Doctors & Medical Practices, please go here.

4 Key Apps For Facebook Marketing For Doctors and Healthcare Medical Practices

These apps have been used by hundreds of successful healthcare providers.
Medical Marketing App No 1.  Acquire Positive Reviews From Patients Who Have Already Liked You.
Example 1:
https://www.facebook.com/Columbiaclinic82nd/app/915074398624904/
Example 2:
https://www.facebook.com/AFCUrgentCareCentennial/app/915074398624904/

Medical Marketing App No 2.  Allow Patients Who Are On Facebook To Request An Appointment
Example 1:
https://www.facebook.com/Columbiaclinic82nd/app/915074398624904/
Example 2:
https://www.facebook.com/FrancisMedEsthetics/app/1541825292544365/

Medical Marketing App No 3.  Allow Patients Who Are On Facebook To See Your Promotions and Redeem a Promotion
Example 1:
https://www.facebook.com/FrancisMedEsthetics/app/182873295081640/
Example 2:
https://www.facebook.com/Columbiaclinic82nd/app/182873295081640/

Medical Marketing App No 4.  Use Facebook Posting App For Doctors & Medical Practices, To Post Unlimited Posts - Content Provided to Doctors and Medical Practices
Example 1:
https://www.facebook.com/pg/Columbiaclinic82nd/posts/?ref=page_internal
Example 2:
https://www.facebook.com/pg/FrancisMedEsthetics/posts/?ref=page_internal

 

 

Online Medical Marketing