Example Marketing Plan For Urgent Care Centers
Easy to Implement Marketing Plan For Urgent Care Centers $499/mon
Same Strategy is Used By Top Clinics in USA – With Patient Acquisition Costs of $8 to $18
Your target prospect patients looking for urgent care and walk-in services are driven by two reasons. They either have a need to address a medical illness or injury or need a quick walk-in visit for another medical reason, such as a physical exam. Approximately 81% of prospective patients are searching the web for the right doctor or urgent care center to fulfill their immediate care needs. Online Marketing and Advertising on Google produces the best ROI (Return On Investment) for Urgent Care clinics. There is another trend helping urgent care centers. Urgent care visits increase as emergency room visits fall, study finds. All studies are pointing to more consolidation and more competition for patients.
Patientgain.com’s Urgent Care Marketing Plan Is Not Focused on Technology, but on Results. It Covers Five Key Areas:
No 1) Targeted online advertising for Patient Acquisition. We focus on mobile advertising for Urgent Care centers – 82 percent of your patients find you online. Advertising includes SEM (Search Engine Marketing) SEO (Search Engine Optimizations), Speech Based SEO and of course Social Media.
No 2) Software along with online and medical industry expertise for Patient Retention
No 3) Effective communication and online marketing for Patient Engagement
No 4) Applications that track advertising and marketing strategies for Low Patient Acquisition Costs
No 5) Social Media Applications designed to convert your Facebook Business Page into a full-fledged Website – for Social Media Marketing
Example Marketing Plan For Urgent Care Centers with 8 Specific Steps:
- Awesome SEO focused website – must be intelligent and focused on conversion. Intelligence means conversion tracking CRM for your website. 88 percent of the patients looking for medical services will contact you by calling you or simply finding you on a map. Majority of the time it is Google Maps. To read more about Conversion Websites for doctors, please click here.
- Google SEO Optimizations for specific keywords, like “Urgent Care South OKC” – in this case a patient is looking for an Urgent Care in Oklahoma City. To read more about SEO for doctors please click here.
- Google Local Optimizations. To read more about LOCAL SEO for doctors please click here.
- Content of the website. To read more about Content Marketing for doctors please click here.
- PPC Advertising (specifically Google PPC). To read more about PPC for doctors please click here.
- Facebook Advertising. To read more about Facebook Advertising for doctors please click here.
- Monthly Email Marketing. To read more about Email Marketing for doctors please click here.
- Patient Reviews Marketing & Reputation Management – Minimize negative reviews, Maximize positive reviews. To read more about Reputation Management for doctors please click here.
4 Good Examples of Medical SEO for Urgent Care Clinics
Search Engine Optimization - SEO For Urgent Care Centers produces excellent results for hundreds of Urgent Care Clinics, from coast to coast.
Example 1 - Medical SEO for a patient searching for "Urgent Care Davie FL"
Example 2 - Medical SEO for a patient searching for "Urgent Care Near Me OKC"
Example 3 - Medical SEO for a patient searching for "DOT physical exams narberth pa"
Example 4 - Medical SEO for a patient searching for "pediatric urgent care orlando"
How Much Do Urgent Care Centers Spend On Advertising in USA?
Range is $1000 per month to $9000 per month, depending on services, location, number of exam rooms and competition. Data from Urgent care centers, walk-in clinics and primary care practices.
The actual advertising budget for each clinic and practice is different. Some clinics/doctors are very aggressive and spend $1000 per day (or more) and some spend $1000 a month on advertising. We also have few clinics/doctors who do not spend any money on online advertising, they doctors rely on referrals and very strong SEO rankings. This data refers to online advertising, not offline advertising spend. For example we have a medical practice with 30+ locations, on average they spend – per location – $1600 per month on online mediums and $1000 per month for offline, traditional mediums. Another medical practice with 5 locations, spends $5400 per month per location, entirely on online strategy. They are no longer spending any advertising budget on offline, traditional advertising channels. A single location in 8 exam rooms, with extreme competition, spends $15000 per month on online advertising, with average patient count of 80 -110 patients per day. A plastic surgeon with medium competition spends $8000 per month on online advertising.
Also you have to understand that every practice area is different. For example let’s review specific specialties:
Urgent care centers
The typical range is $1000 to $9000 per month, spend on average spend $3600 per month per location. However these are “average” locations with medium competition. There are many factors, number of exam rooms and how many providers, and fixed overhead also dictates how aggressive each owner is. Brands and chains spend more on advertising than stand alone locations. We have also noticed if the owner is a doctor/physician, vs a business person, doctor/physician owners will have a hard time understanding value of advertising. doctor/physician owners view advertising and marketing as an expense, rather than an “investment” with an ROI (Return On Investment).
Walk-in primary care practices
Walk-in Clinics – with primary care services and some “urgent care” services spend $1000 to $3400 per month, with an average monthly budget of $1900 per month.
Primary care practices
Primary care doctors spend $600 to $1300 per month, with an average monthly budget of $890 per month.
Pediatric care practices
The typical range is $600 to $1600 per month, spend on average spend $900 per month per location.
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PatientGain.com's Approach to Healthcare Marketing Success : 12 Key Features of GOLD Solution
- Reasonable Monthly Fee With No Upfront Setup Costs or Implementation Costs
- Pay-Per-Month Model For Healthcare Medical Marketing
- No-To-Low Risk Medical Marketing Model
- Same System is Used By The Top Clinics in USA & Canada
- Awesome Service and Support - Phone, SMS-Texting, Email, Ticketing or Web-Based Meetings
- Awesome Software & HIPAA Servers Located in USA
- Assigned Account Manager Located in USA/Canada For Your Medical Clinic
- Generous Discounts for Multi-Location Healthcare Companies
- Website, SEO, Advertising Management, Social Media, Email Marketing, SMS-Texting, Apps, HIPAA Compliance ALL Included in a Single Solution.
- Eliminate 5 to 8 Vendors and Centralize Control of Your Online Healthcare Marketing & Advertising Success
- Save 40% to 60% in Monthly Spend by Using Our Proven Single Vendor Model
- Save Approx 30 Hours a Month - No Need To Learn and Operate Multiple Apps
Urgent Care Marketing Plan Drivers
As a business owner or manager of an urgent care center, your goal is to convert these prospect patients into patients who return to your medical business whenever they need urgent care and walk-in clinic services. You cannot simply achieve this conversion by putting together a “great website” that focuses on visuals rather than targeted content. In order to increase your odds of converting those patients from their online searches to real patients walking into your doors, there are six strategies that should be implemented into your urgent care center’s marketing plan.
Urgent Care ROI Example – Urgent Care & Walk-In Clinic – Midwest USA
Healthcare Medical Marketing ROI Calculator Example
For example in this case, this healthcare provider has been in business for 4 years, in the Midwest. There are 6 Exam rooms, average patient count is 380 to 400 per month. Desired patient count 700 per month, approx 23 per day. There is a medical director associated with the clinic, but primarily the main providers are 2 Physician Assistants Certified (PA-C) . Owner is a Physician Assistants Certified (PA-C).
Average patient spends $142 per visit., with a LTV of $1800 per patient. There are digital x rays, exam rooms to provide main urgent care services like, minor injuries, sutures, broken bones, pediatric urgent care, physical exams, onsite lab testing, STD tests, travel medicine and DOT physical exams. The clinic is open 7 days a week, 8 am to 8 pm. The owner has not seen growth. In early 2017, 2 new urgent care centers opened within 7 mile radius. One of the urgent care centers is a part of a large national chain. Due to this increased competition, the owner went on Google and searched for “medical marketing for urgent care”. The GOLD package ($499/mon) from PatientGain.com was implemented. Here are the results : ( your results will vary ).
End of Jun 2017 – launched. 401 patients
Jul 2017 – 453 patients
Aug 2017 – 625 patients
Sep 2017 – 536 patients
Oct 2017 – 709 patients
Nov 2017 – 805 patients
Dec 2017 – 838 patients
Jan 2018 – 1092 patients
Using PatientGain.com’s marketing techniques, HIPAA compliant software, Facebook apps, Google Advertising apps, Facebook ads, Yahoo & Bing Advertising apps, Organic Content based SEO, Local SEO and unique Key-Word Tracking software, the following ROI was calculated in the 8th month of the launch.
Total spend $12,600.
Total 722 monthly patients – delta – 322 patients per months increased
Revenue increased over 7 months ($45,724 per month) = 320,068
ROI Calculated : 24.40 Times
If calculated using LTV ( Life Time Value ) = $4,057,200 – with 20% patient retention – Urgent Care metrics = $811,440
ROI Calculated : 63.40 Times
Average ROI Calculated : 43.90 Times
No 1. Your website should not only have an attractive design, but it should also be designed for conversion.
In order to do this, it should be intelligent. With the various ways and devices available to patients to conduct web searches, including reviewing your business, your website needs to be responsive to your audience and the device they are using. Also, it should have software working in the background that is acquiring new leads, responding to the potential patients, collecting and storing information to build strategic data insights. It should also be HIPAA compliant.
No 2. In addition to the above, you should be using mobile apps to engage, communicate with and ultimately convert the prospective patients to billable services.
With everyone relying more and more on cellular communications, SMS texting is also a very important communication tool. Further, offering marketing promotions on mobile devices, including iPads and other tablets, are effective conversion strategies that should be included in your urgent care center’s marking plan. Read more about Mobile Marketing here. Across the USA, our data shows 78% to 82% of the patients find an Urgent Care or Walk-In Clinic near them, using a mobile device.
No 3. In order to be successful, you MUST ADVERTISE your services online.
If you think that you can rely simply on SEO and organic searches alone to create a prosperous online lead generation tool for your medical business, that is not the case. Google, Yahoo, Bing, Facebook and many other online companies earn billions of dollars through their online advertising products. It would be naive to think that they would make organic searching so powerful that it would damage their own online advertising revenues. Optimizing your urgent care center’s website for organic search is a very important strategy; however, it cannot solely be used in place of paid advertising.
No 4. In order to make your urgent care center thrive online, you must also utilize software to effectively manage the interactions you and your staff has with your leads, prospective patients and eventual patients.
Once you have captured the lead information, a database to manage those leads, such as a PRM (Patient Relationship Manager) or a CRM (Customer Relationship Manager) is necessary and effective. Not only do these tools allow you to store your prospective patients’ information, but they also help you keep them organized and allow you to send emails, office promotions, connect through social media and quickly follow-up regarding inquiries. Urgent Care Centers need a HIPAA compliant CRM that securely store any potential PHI that is submitted to your office through your website.
No 5. As you may or may not be aware, Email Marketing and Email Marketing Automation are two very different tools.
If you are a startup urgent care, then Email Marketing is a valuable tool to get your marketing campaign started. However, if your plan is to grow your Urgent Care Center, you must plan on incorporating Email Marketing Automation into your marketing strategy. This is shown to be one of the most effective ways to convert prospective patients into patients with billable medical events.
No 6. Social Media, specifically Facebook, is also an effective tool for the Marketing Plan For Urgent Care Centers.
Although this strategy is listed last, it does not mean it is the least important. For Urgent Care Centers and other medical businesses, social media engagement and conversion is necessary. If you don’t already have it, your Urgent Care Center needs apps that effectively connect your website to your business’ Facebook page. Not only should you be able to push content from your website to your social media pages effortlessly, but you should also be able to schedule appointments and accept payments through social media.
There are a multitude of apps and technology, which are worth millions of dollars that fit within these categories. Business owners find this to be a massive undertaking as it requires certain expertise to make these strategies effective. This is why PatientGain.com was created. We have implemented these strategies and tools into Marketing Plans for Urgent Care centers that cover all of these six areas. These strategies are backed by over 20 apps and are available to your Urgent Care Center for a reasonable monthly fee with no setup costs.
Content Marketing for Urgent Care Centers
Urgent Care Clinics that utilize content marketing to keep in touch with patients are able to both increase the number of times that patients come to their clinic, and increase the long term value of that patient. Keeping in touch with your past patients, or prospective patients, normally requires a lot of time and effort in outreach from your staff, but with PatientGain.com your patient engagement has never been easier.
What is considered content:
1) Text, words and sentences – useful information for the reader.
2) Images with relevant tags and links
3) Videos and other visual aides that support the main headings, sub headings and actual paragraph text.
PatientGain.com platform contains 6 different apps that help you with Content Marketing. Medical Content Distribution Engine is new product from PatientGain.com.
Impact of Medical Marketing on Physicians Earnings
Thousands of Physicians & Specialized Medical Practices struggle every day to fill their calendar with patients. Despite having a great location, a dedicated and professional medical staff, proper equipment, and hard earned certifications and qualifications, their daily patient counts aren’t where they’d like them to be. Many clinics don’t realize that what they are missing is online expertise and a sophisticated software solution to power their patient acquisition efforts. These days, your clinic’s strategy for generating new patients online has to be more than just having a good looking website. Review of 162 online campaigns reveals that 72 percent of the patients are searching for medical services on a mobile device. Exactly the same test revealed that this number was 54 percent 12 months ago. PatientGain.com predicts that this number will be close to 90 percent in the next few years. As a healthcare practitioner and a physician you are aware that average income of primary care physicians, while has increased in the last 6 years (possibly due to ObamaCare), and averaged $194,000 per year. But this should not be compared with "savvy" physicians, who are using online medical marketing software to increase the value of services they provide. For savvy physicians, these numbers are significantly higher. We wish you to be in the “savvy” category.
Best Way To Market Urgent Care
The best to gain more urgent care customers is still by using the GOLD Package, offered by PatientGain.com’s healthcare marketing platform. We have hundreds of successful examples. Here are the key components of the GOLD Package:
- Conversion website with intelligence
- Local SEO
- SEO for organic rankings
- Online advertising ( Google, Facebook, Yahoo, Bing and additional channels )
- Minimize Negative Online Reviews, Maximize Positive Online Reviews
- Social Media Apps
- Facebook Posting
- Monthly Email Marketing
- SMS-Text Based 2 way communication with patients
- HIPAA compliant CRM
- 10 Additional apps.
Steps For Healthcare Advertising Campaign
PatientGain.com is used by the TOP healthcare medical practices in USA & Canada. Website development companies also use our apps to help their healthcare clients.
To learn about Website Strategies and Website Examples for Doctors & Medical Practices, please go here.
To learn about Search Engine Optimization for Doctors & Medical Practices, please go here.
To learn about Pay Per Click PPC Advertising for Doctors & Medical Practices, please go here.
To learn about Content Marketing Strategies for Doctors & Medical Practices, please go here.
To learn about GOLD Package Marketing for Doctors & Medical Practices, please go here.
To learn about Industry's SEO Management Pricing For Doctors & Medical Practices, please go here.
To learn about Industry's PPC Management Pricing For Doctors & Medical Practices, please go here.
To learn about Medical Marketing ROI Calculator and Examples For Doctors & Medical Practices, please go here.
To learn about A/B Tested Conversion Websites and Examples For Doctors & Medical Practices, please go here.
4 Key Apps For Facebook Marketing For Doctors and Healthcare Medical Practices
These apps have been used by hundreds of successful healthcare providers.
Medical Marketing App No 1. Acquire Positive Reviews From Patients Who Have Already Liked You.
Medical Marketing App No 2. Allow Patients Who Are On Facebook To Request An Appointment
Medical Marketing App No 3. Allow Patients Who Are On Facebook To See Your Promotions and Redeem a Promotion
Medical Marketing App No 4. Use Facebook Posting App For Doctors & Medical Practices