Digital Marketing For Dentists

Digital Marketing For Dentists & Dental Practices $599/mon

Modern Online Marketing For Dentists  For New Patient Generation

Thousands of dentists & dental practice Clinics struggle every day to fill their calendar with patients. Despite having a great location, a dedicated and professional dental staff, proper equipment, and hard earned certifications and qualifications, their daily patient counts aren’t where they’d like them to be. Many dental practices don’t realize that what they are missing is online expertise and a sophisticated software solution to power their patient acquisition efforts. These days, your clinic’s strategy for generating new patients online has to be more than just having a good looking website.  Review of 162 online campaigns reveals that 72 percent of the patients are searching for dental services on a mobile device. Exactly the same test revealed that this number was 54 percent 12 months ago. PatientGain.com predicts that this number will be close to 90 percent in the next few years.  As a dentist you are aware that an The average net income for dentists in private practice in 2018 was $190,440 for general dentists and $330,180 for specialists.. However for savvy dentists, these numbers are significantly higher.  We wish you to be in the “savvy” category.

Complete marketing system for dentists costs $599 per month.  See details of the GOLD service here.

Modern Online Marketing For Dentists
Modern Online Marketing For Dentists

Table of Content:

Question No 1: How do you acquire new dental patients?
Question No 2: Does digital marketing for dentists work?
Question No 3: What are the main focus areas of a dental digital strategy?
Question No 4: What are the main ways to advertise my dental practice?
Question No 5: Does traditional dental marketing still work?
Question No 6: How much do dental practices spend on online advertising in USA?
Question No 7: What is dental SEO?
Question No 8: What is technical dental SEO?
Question No 9: What is off-page dental SEO?
Question No 10: What is on-page SEO for dental websites?
Question No 11: How does content marketing help a dental website?
Question No 12: How can web development help market a dental website?
Question No 13: How does page speed optimization help a dental website?
Question No 14: How do highlighting dental services improve dental SEO?
Question No 15: What kind of keywords should my dental website focus on for dental SEO?
Question No 16: How do highlighting dental services improve dental SEO?
Question No 17: Does digital dental advertising work?

Questions & Answers From Dental Offices USA & Canada

Question No 1: How do you acquire new dental patients?

Answer: Your overall  marketing strategy should be based on best practices and on a pattern of success of other similar dental practices. It should not be based on trial-and-error, and waste of your hard earned money. This is why PatientGain has created many services to benefit healthcare providers. 4 step process used by top dental practices is outlined here. Traditional advertising is helpful, however most of the new patient acquisition happens due to digital strategies.

Question No 2: Does digital marketing for dentists work?

Answer: Yes! by far the best investment you can make is in high quality marketing and advertising platform for dental practices. However, it is not “one” thing you need to do. These days it is very competitive. You must use a complete and comprehensive HIPAA compliant platform for your dental practice. See more about GOLD service $599/mon for dental practices. If you are in a competitive area, you will need SEO and online advertising.

Question No 3: What are the main focus areas of a dental digital strategy?

Answer: There are 2 main areas 1) Digital dental marketing  2) Digital dental advertising. Both are important, and there is an overlap. Learn more.  Ultimately dental digital strategy should 1) increase number of new patients per month 2) improve retention of existing patients 3) make your dental practice more profitable.

Question No 4: What are the main ways to advertise my dental practice?

Answer: There are endless places on the internet and traditional ways to advertise. Here are the top areas based on results and ROI (Return on investment). There are specific techniques used by dental advertising companies like PetentGain. It is highly recommended to work with a HIPAA compliant dental marketing company.

Top sources of new patients: (Online)

a. Google PPC ads (immediate results – costs money and is complex)
b. Google Organic SEO (takes time to establish – costs money and time and is complex, but produces the best ROI for your marketing dollars)
c. Google Local SEO (depends on your presence on directories like 1. Google Business Page  2.  Facebook Business Page  3. Yelp Business Page.  4. Other)
d. Facebook ads (immediate results – costs money)
e. Instagram ads (immediate results – costs money)
f. Online ads on related sites (for example dental specific sites)
g. Traditional dental marketing – Traditional marketing for dentists includes radio ads, direct mail, billboards, local television commercials.

Question No 5:  Does traditional dental marketing still work?

Answer: Yes – You should not overlook traditional, offline marketing.

Top sources of new patients: (Offline)

1. Simple Human Touch. Simply speak with patients. Listen to them. Build relationships
2. Referral Marketing (slow results – costs time and effort and constant relationship building)
3. Networking (slow results – costs time and effort and constant relationship building)

Question No 6:  How much do dental practices spend on online advertising in USA?

Answer: Typical range is $750 to $10,000 per month, depending on size and number of patients desired.

Dental practices – General dentists

The typical range is $750 to 1900 per month,  spend on average spend $1230 per month per location.

Dental practices – Specialist dentists

The typical range is $1300 to 3210 per month,  spend on average spend $2540 per month per location.  These type of practices include Endodontists, dental implant  focus, Invisalign focus etc.

Dental practices – Celebrity & cosmetic focus

The typical range is $8300 to $18850 per month,  spend on average spend $9600 per month per location.  These type of practices include dentists who do not accept insurance, and accept limited amount of patients, but each patient  is treated as a “celebrity” with extreme focus on customer service, and results for each patient. Services include invisalign, porcelain veneers, whitening, bonding, laminates, implants, and orthodontics.

Question No 7: What is dental SEO?

SEO, also known as Search Engine Optimization, is the process of updating your website’s content so that a search engine better understands the context of the content of your website. Improving the quality and quantity of a dental website will make it more relevant to search results for potential patients. SEO is vital to increase the ranking of a website in organic rankings, which does not cost anything for a dental practice unlike pay per click ads.

A crucial part of Dental SEO is identifying what keywords and phrases your patients will use when they are looking for services you provide. Many of your new patients are not going to know your dental practice exists, but they will know what services they want. By infusing your content with the keywords, phrases, and questions potential patients use while looking for a healthcare solution, your site will look more relevant to a search engine, increasing its organic rank. Be careful, do not jam as many keywords as possible into every sentence, paragraph, or webpage, as that could lead to your website being penalized. It is better to sprinkle these words into your content than to have your content marinate in it.

Dental SEO as a whole can be broken down into three smaller general areas: Technical SEO, Off-Page SEO, and On-Page SEO.

Question No 8: What is technical dental SEO?

Technical SEO helps a dental website by optimizing a site’s “behind the scenes” technical aspects. A website that has undergone technical SEO improvements will likely look visually indisputable from a site that does not improve its technical SEO. However, someone who begins to explore a website with this improvement will see some differences and have a better user experience. Technical SEO will help to:

  • Eliminate dead links
  • Make a website mobile-friendly
  • Eliminates duplicate content
  • Implement structured data
  • Add an XML map
  • Make a site more crawlable by search engines
  • Improve overall URL structure to make it more user-friendly.

Question No 9: What is off-page dental SEO?

Many dental practice owners may not be fully aware of how impactful off-page SEO is to their overall organic ranking. Some do not put a lot of effort into it because much of it is hard to control. Off-Page SEO refers to backlinks to your dental website from other websites. A backlink is exactly what it sounds like: it is a link back to your website from another website. These can be very valuable if they are from noted, authoritative, and reliable websites. While almost any backlink to your dental website has some value, the most valuable ones come from .gov, .edu, or .org websites. These are often very authoritative websites that have a lot of relevancy.

One backlink you do not want is one from a link farm or a website with many links on them and no content. While you can not control who links to your website, you can disavow any links to your website. Search engines generally penalize websites associated with link farms, but if you disavow that link, they will know to ignore it and not count it against your organic ranking.

Question No 10: What is on-page SEO for dental websites?

On-Page SEO for dental websites is more than just improving the content of service pages. Your dental website likely has visuals in the form of pictures, graphs, videos, and other visuals. All of this media needs to be optimized for a website. First, any visuals on a website need to be optimized for speed. Unlike traditional print media, the highest quality and highest resolution pictures are not required for websites. While you certainly want a picture to be detailed and crisp, it needs to load quickly. Any videos should also be embedded into a site and hosted offsite to improve overall load speed. Second, visuals need to have an alt-tag associated with them. While improving, search engines can not “read” pictures effectively, only text. Assigning an “Alt-Text” to a picture tells a search engine what that picture is about. While a website visitor will not see the Alt-Text, a search engine will. Finally, both the content and the visuals need to be arranged in a way, so that it is visually appealing to a user. The use of H1, H2, and H3 headers will help organize your content for your visitors and the search engines crawling your site. If it is hard to navigate, a website visitor will soon leave and look at other results. This will hurt your overall rankings.

On-Page Dental SEO often works hand in hand with another dental marketing area discussed below: Content Marketing.

Question No 11: How does content marketing help a dental website?

Content marketing is an ongoing process that will significantly help your website’s overall organic ranking and often works jointly with various other SEO work. If you need only to remember one thing about content marketing, it is that “Content is King.” The more content you have, generally, the better your website will do in search engines. This does not mean you should load up your site with content fluff to reach a magic word count. Your content needs to be unique, engaging, authoritative, and relevant to the page’s topic. A well-written 1,000-word page is going to perform better than a poorly organized and written 3,000-word page.

Content length matters because it impacts how long a website visitor will spend on your website. Someone will spend less time on a page with 200 words of engaging content than they would on a page with 1000 words of engaging content. Time spent on a website tells a search engine that the content is relevant and informative and that a website is an excellent choice for those search terms. If a website user quickly goes back to search results and explores other dental websites, it indicates to a search engine that your site is not a suitable choice.

Essentially, content marketing is improving, refining, updating, or adding content to your website. This should not be done all at the same time once a year. You would be essentially replacing your entire website in the eyes of a search engine, which will throw your organic rankings into disarray. A dental website should be updated bit by bit over time throughout the year. This shows a search engine that a site is constantly being kept up to date and is as relevant as possible. Pages should be evaluated throughout the year and updated as needed. If no improvements or additions can be made, consider starting a blog and adding entries to it at least once a month about important dental health topics.

Question No 12: How can web development help market a dental website?

Well-written award-winning content about a dental practice and the services they offer will not do much if no one ever has a chance to read it. A website must be user-friendly and easy to navigate by any website user, both a regular patient and a first-time visitor. Your website’s most essential and popular pages should be only a click away from your home page. The fewer clicks a website visitor has to make to find the information they are looking for or accomplish the task they set out to do, the more likely they are to convert into a patient. Fortunately, using the best SEO practices will help make your website easier to navigate for both the potential patient and search engines. Periodically review the organization of your website and see what improvements can be made. Pages that are popular today may not be popular next year, or more likely, you may find yourself rotating certain pages throughout the year as the seasons change.

Question No 13: How does page speed optimization help a dental website?

“I feel the need—the need for speed!” is not only a line Maverick says in “Top Gun,” but it also a good motto for your website. The quicker your website loads on a desktop computer, mobile device, or tablet, the better. For better or worse, today’s society wants things right away. Every second it takes for a dental website to load, more potential patients are clicking on the back button and looking at other possible dental practices. As a result, search engines consider the loading speed of a website when producing organic results. It is not a good user experience for someone to wait forever for a website to load, which means a slow-loading website will see its organic rank fall.

Site speed must constantly be monitored. Just because a site loads quickly today does not mean it will load as quickly next month or next year. Technical faults, updates in code, or changes in the platform a website is hosted on can silently gum up the works for site speed without an owner noticing. By constantly monitoring it, you ensure that any problems are caught quickly before they significantly impact your organic rankings. The most common culprits to slow loading times for a website are pictures, videos, and code that have not been optimized for speed. Another common issue is site speed improvements being made only for desktop computers and little if not attention being paid to how it impacts the mobile experience. Both are vitally important to overall search rankings.

Question No 14: How do highlighting dental services improve dental SEO?

Determining the SEO keywords that highlight the dental services at a dental practice is crucial. Your website already has the word “Dentist,” “Dental Practice,” and “Dentistry” throughout its content. So if someone were to search for “Dentist near me,” you have that SEO keywords covered. However, not everyone will use such broad search terms when looking for a dentist. Some potential patients will use words for specific services they need in their search. For example, instead of searching for “Dentist near me,” someone looking for a particular service may search with:

  • Root canal dentist near me
  • Teeth whitening services near me
  • Braces near me
  • Oral examinations near me
  • Tooth pulling dentist near me

As you can see, each of those services above requires a dentist but not each of those searches has their word dentist in them. Checking to make sure you have the word “Dentist” on every page is not going to be enough. For every service you offer, a dental practice needs to develop keywords for each of them. Some of these keywords may appear on the home page, but each service should have a site page, and those keywords should be used on that page. Be careful not to mix keywords across pages, so root canal keywords and braces keywords remain unique to their pages.

Question No 15: What kind of keywords should my dental website focus on for dental SEO?

Developing your SEO keyword list can be daunting. The best guideline to follow is to find keywords and phrases that describe the services you offer and will be the words typed into a search engine. If your content has the exact words, phrases, or even question someone is typing into a search engine, you increase the likelihood of your site ranking high on organic results. These keywords are high value and are likely to have the highest website visitor conversions. Your keywords should attempt to highlight on your content pages should be:

  • Dental services offered at your dental practice
  • Location of the dental practice
  • Credentials of the dentists and other providers working there
  • Reviews and testimonials from past patients
  • Current and active promotions

Question No 16: How do highlighting dental services improve dental SEO?

Determining the SEO keywords that highlight the dental services at a dental practice is crucial. Your website already has the word “Dentist,” “Dental Practice,” and “Dentistry” throughout its content. So if someone were to search for “Dentist near me,” you have that SEO keywords covered. However, not everyone will use such broad search terms when looking for a dentist. Some potential patients will use words for specific services they need in their search. For example, instead of searching for “Dentist near me,” someone looking for a particular service may search with:

  • Root canal dentist near me
  • Teeth whitening services near me
  • Braces near me
  • Oral examinations near me
  • Tooth pulling dentist near me

As you can see, each of those services above requires a dentist but not each of those searches has their word dentist in them. Checking to make sure you have the word “Dentist” on every page is not going to be enough. For every service you offer, a dental practice needs to develop keywords for each of them. Some of these keywords may appear on the home page, but each service should have a site page, and those keywords should be used on that page. Be careful not to mix keywords across pages, so root canal keywords and braces keywords remain unique to their pages. 

Question No 17: Does digital dental advertising work?

For a dental practice to be successful, it needs to engage in a robust digital dental marketing plan. Relying on word of mouth and hoping to be the only dentist in town will only work in very rural parts of the country. Chances are you not only have other dental competitors, but they are also engaging in digital advertising. According to ADA (American Dental Association) Annual income of $204K for general dentists and $343K for specialists, However this can be much higher if you employ dental marketing and advertising techniques. If you plan to grow your dental practice, digital dental advertising can not be ignored (see examples & learn more).

For a dental practice to be successful, it needs to engage in a robust digital dental marketing plan. Relying on word of mouth and hoping to be the only dentist in town will only work in very rural parts of the country. Chances are you not only have other dental competitors, but they are also engaging in digital advertising.
For a dental practice to be successful, it needs to engage in a robust digital dental marketing plan. Relying on word of mouth and hoping to be the only dentist in town will only work in very rural parts of the country. Chances are you not only have other dental competitors, but they are also engaging in digital advertising.

Pillars of Modern Marketing for Dentists 

Your dental clinic needs to be attracting new patients through a variety of digital mediums, and also be actively engaged with existing patients to encourage repeat visits. Rather than hiring multiple Marketing and IT team members to create an patchwork solution, many clinics are instead turning to PatientGain’s intelligent software platform to run their patient acquisition, engagement, and management strategies. According to ADA.org,  there are approximately 200,419 practicing dentists in the USA. Less than 4.3 percent of these practicing dentists are using Marketing Automation for dental practices. There is a huge opportunity for dental practices to improve patient acquisition and engagement.

Online Success For Your Practice Requires Proficiency in Four Important Areas:

1) Dental Clinic Industry Knowledge, and an Understanding of Dental Field Compliance Requirements and Regulations
2) Expertise in Online Marketing Trends, Digital Best Practices, and Dental Patient Behavior
3) A Dynamic Software Platform Designed to Adapt to Changes with Trends and Technology
4) World Class Support behind Your Dental Practice Marketing System

As a cloud-based solution provider whose focus is working with healthcare practices, PatientGain.com has many years of experience running successful advertising and marketing campaigns for medical clinics across the U.S. We’ve designed our platform to comprehensively manage all aspects of a dental clinic’s digital marketing strategy and presence on the internet. By ensuring that their entire presence online is being effectively cultivated through one platform, clinics are able to see better results in their patient acquisition and reach their goals for growth.

Dental Practice Marketing Costs

In this example, the Dr Jones (dentist) has been in practice for 19 years in Texas. The city and surrounding metro area  has a population of 7.5 million. And the area has seen constant growth over the last decade. Although Dr Jones practice has not stagnated, but he has seen fierce competition over the last 5 years. In 2018, Dr Jones was interested in how to improve his dental practice’s marketing. His situation was as follows: (These are his rankings)

  1. Website – Performing 3 at 3 stars – SEO was mediocre – Website has been in existence for 12+ years  – Cost of SEO improvements and periodic changes – Paid to local SEO company $300/mon
  2. Online advertising – Same local company was spending $1500/mon budget on Facebook, and Google PPC ads – Actual fee was $500 per month, so $1000 was being spend on actual purchase of ads.
  3. Facebook and Instagram postings – $250/mon – Another local “Social Media” company
  4. Email marketing campaign – Using Constant Contact for 7000 contacts $100/mon – The Campaigns were setup by the front desk staff
  5. For reviews management they were using DemandForce  $295/month
  6. For texting app, they had recently spent $750 for setup fee and monthly $150/mon
  7. Medical ChatBot on the website was $200 per month

Before transition to PatientGain Gold Service :  $1795 monthly marketing budget, plus $1000 on digital advertising. Total spend $2795 per month.  

Compare to PatientGain Dental Marketing Solution:

Transition to PatientGain Gold Service :  $900 monthly marketing budget (almost half) , plus $1895 (increased by $895) on digital advertising. Total spend $2795 per month.

Results: Same monthly spend, but much higher returns.


Since PatientGain Dental Marketing Gold Solution is bundled  and integrated with Google optimized website, apps, optimizations, HIPAA compliance, SEO content, Social Media, Email marketing, Texting/SMS, Medical ChatBots, Leads funnel app, G Suite Email, Stripe payments, and superior customer service, you are VERY likely to get higher ROI compared to non-integrated, multi-vendor solution. Our solution also has no upfront or setup costs with no yearly contracts. Also note this is an example, and each practice’s results will vary, and there is no guarantee that you will achieve similar results.


Dental Practice Marketing ROI (Return On Investment) Calculation

First, the formula 

Dental Marketing Return On Investment (ROI) Formula 

(Total revenue generated Minus $ spend on campaign ) Divided by  $ spent on a a campaign

Dental Practice Marketing ROI (Return On Investment) Calculation
Dental Practice Marketing ROI (Return On Investment) Calculation

Case Study: Dental Marketing Solution Leads Data:

Data: 108 new patient inquiries per month.

Conversion rate 34% -Dental practice has a very good staff, and they convert 34% on new inquiries to paying patients. This is equal to 36 new patients per month.

Services are divided into 2 main areas. Each is 50% of the total new leads. We are simplifying this example for your understanding.

1- General dentistry – Initial visit is $200 – LTV of each dental patient is $9000  (assuming you keep each patient for 5 years)
2- Cosmetic dentistry services – primarily invisalign – Initial visit is $5000  and if you are good and convert and keep this patient for 5 years, LTV of each dental patient is $14000  (assuming you keep each patient for 5 years)

Average of both = $11500

So in each month  ROI of marketing is:

Using Initial visit and revenue generated from each new patient:

34 new patients x $2600 = $88,400 – Divided by $2795 = 31 X

Using LTV – Life Time Value of each new patient:

34 new patients x $11500 = $391,000 – Divided by $2795 = 139 X

So your ROI is 31 X = Using 34 new patients per month.


This is an example based on 34 new patients generated. Your results may be lower or higher. There is no guarantee that you will see similar results. This is for illustration purposes only.


PatientGain Dental Marketing Solution Example Dashboard – Month 1  to Month 7

In this dashboard, based on a real dental practice, the progress is documented with clear dashboards, and a project manager is available for any questions.

Month 1 data: 88 new patient inquiries
Month 2 data: 348 new patient inquiries

…………

Month 7 data : 498 new patient inquiries
Month 8 data : 453 new patient inquiries

From your dental clinic’s location, to your local competition, there are many factors that impact how your clinic needs to execute its online advertising and marketing. Patient acquisition costs can be anywhere from $8 to $27 per new patient in most US areas, and for areas with high competition these costs can be even higher. You need a solution that’s fit to your clinic’s unique situation in order to effectively generate patients while competing against other clinics in your locale. PatientGain’s cloud-based platform ensures that your clinic’s digital strategy effectively generates patients by covering the three main sections of online marketing: Targeted Search Advertising, Optimization of Your Business Presence, and Social Media. Instead of going to multiple vendors and piecing together a solution, clinics are using PatientGain’s Healthcare Solution to manage all their efforts for acquiring and retaining patients using the Internet. With PatientGain’s apps and expertise, your clinic will be able to boost your new patient generation, improve your online conversion, keep your past patients engaged with your practice, and increase the number of patients you see every day.

Digital Marketing For Dentists & Dental Practices $599/mon

Modern Online Marketing For Dentists For New Patient Generation