Simple Digital Marketing For Doctors & Medical Practices $499/mon

By Using Modern Medical Practice Marketing, Patient Acquisition Costs Can Be Anywhere From $6 To $26 Per New Patient In Most Us Areas. New Patient Acquisition Costs Vary Due To Your Specific Medical Practice Discipline, Local Online Competition, Software Used And Online Techniques Embedded In Your Web Strategy.

Thousands of medical clinics struggle every day to fill their calendar with patients. Despite having a great location, a dedicated and professional medical staff, proper equipment, and hard earned certifications and qualifications, their daily patient counts aren’t where they’d like them to be. Many clinics don’t realize that what they are missing is online expertise and a sophisticated software solution to power their patient acquisition efforts. These days, your clinic’s strategy for generating new patients using the internet has to be more than just having a good looking website and a Facebook business page.

Digital Marketing For Doctors

Your medical practice needs to attract new patients through a variety of digital mediums, and also be actively engaged with existing patients to encourage repeat visits. Rather than hiring multiple Marketing and IT team members to create an patchwork solution, many clinics are instead turning to PatientGain.com’s intelligent software platform to run their patient acquisition, engagement, and management strategies.

Digital Medical Marketing Success Requires Proficiency in Four Important Areas:

1) Clinic Industry Knowledge, and an Understanding of Medical Field Compliance Requirements and Regulations

2) Expertise in Online Marketing Trends, Digital Best Practices, and Patient Behavior

3) A Dynamic Software Platform Designed to Adapt to Changes with Trends and Technology

4) World Class Support behind Your Technology System

PatientGain.com, is a cloud-based HIPAA Compliant medical marketing solution provider whose focus is working with healthcare practices only. PatientGain.com has many years of experience running successful advertising and marketing campaigns for medical clinics across the U.S. We’ve designed our platform to comprehensively manage all aspect’s of a clinic’s digital marketing strategy and presence on the internet. By ensuring that their entire presence online is being effectively cultivated through one platform, clinics are able to see better results in their patient acquisition and reach their goals for growth.

Digital Marketing Automation For Physicians
Marketing Based on Existing Patient Data

Digital Advertising and Marketing For Doctors and Clinics

Advertising For Doctors

Digital Marketing and Patient Acquisition Costs

From your clinic’s location, to your local competition, there are many factors that impact how your clinic needs to execute its online advertising and marketing. Patient acquisition costs can be anywhere from $6 to $26 per new patient in most US areas, and for areas with high competition these costs can be even higher. You need a solution that’s fit to your clinic’s unique situation in order to effectively generate patients while competing against other clinics in your locale. PatientGain’s cloud-based platform ensures that your clinic’s digital strategy effectively generates patients by covering the three main sections of online marketing: Targeted Search Advertising, Optimization of Your Business Presence, and Social Media. Instead of going to multiple vendors and piecing together a solution, clinics are using PatientGain.com’s Healthcare Solution to manage all their efforts for acquiring and retaining patients using the Internet. With PatientGain.com’s apps and expertise, your clinic will be able to boost your new patient generation, improve your online conversion, keep your past patients engaged with your practice, and increase the number of patients you see every day.

Online Marketing For Doctors
Digital Advertising Trends Doctors
Digital Marketing For Doctors

Results From Online SEO For Primary Care Physician

Review of a real customer.  Location is east coast – mid-level competition. Doctor Jones has been in practice for the last 13 years. Her focus has been Primary Care, Internal Medicine and general wellness with focus on Diabetic patients.  However, since last 3 years, multiple clinics have opened within her 5 mile radius. In addition, two Urgent Care clinics have also impacted her business. In the past all she had to do was to advertise in local yellow pages, few referral practices and business had grown due to her excellent focus on patient care. Due to competition, her average patient count had steadily decreased from 30 patients a day to 22.

In this case, Doctor Jones had to focus on new patient acquisition.  She search online for “online advertising for doctors” and found PatientGain.com as the first organic listing on Google. She signed up for PatientGain.com’s GOLD Service for $499/mon.  The results have been as follows:

Nov 2016 – Go live with new website, along with 20 apps embedded in the new Medical Marketing website.  135 phone calls received in the first month.  116 unique phone calls.

Dec 2016 – 434 phone calls received in the 2nd month.  388 unique phone calls.

Jan 2017 – 621 phone calls received in the 3rd month.  534 unique phone calls.

Feb 2017 – 518 phone calls received in the 4th month.  419 unique phone calls.

Mar 2017 – 599 phone calls received in the 5th month.  450 unique phone calls.

Apr 2017 – 697 phone calls received in the 6th month.  541 unique phone calls.

May 2017 – 801 phone calls received in the 7th month.  643 unique phone calls.

By the end of 7th month, Doctor Jones had achieved her target of 30 patients per day.   Mission accomplished. 

Results From Online SEO For Primary Care Physician

8 Strategies That Work for Physician Marketing

  1. Awesome website – must be intelligent and focused on conversion. Intelligence means conversion tracking CRM for your website. 88 percent of the patients looking for medical services will contact you by calling you or simply finding you on a map. Majority of the time it is Google Maps. To read more about Conversion Websites for doctors,  please click here.
  2. Google SEO Optimizations for specific keywords, like  “Urgent Care OKC” – in this case a patient is looking for an Urgent Care in Oklahoma City. To read more about SEO for doctors  please click here.
  3. Google Local Optimizations. To read more about  LOCAL SEO for doctors  please click here.
  4. Content of the website. To read more about Content Marketing for doctors  please click here.
  5. PPC Advertising (specifically Google PPC). To read more about PPC for doctors  please click here.
  6. Facebook Advertising. To read more about Facebook Advertising for doctors  please click here.
  7. Monthly Email Marketing. To read more about Email Marketing for doctors  please click here.
  8. Patient Reviews Marketing & Reputation Management – Minimize negative reviews, Maximize positive reviews. To read more about Reputation Management for doctors  please click here. 

5 Steps for Facebook Success for Doctors & Medical Practices

Use Social Media Apps To Acquire New Patients and Engage & Service Existing Patients

Social Media Marketing is another very important aspect of your marketing. Your potential and existing are hanging around on Facebook. You have to make it easy for them to do business with you.  Here are 5 steps.

5 Steps for Facebook Success for Doctors & Medical Practices

  1. Create Facebook Business Page for your medical practice.
  2. Optimize FacebookBusiness Page for your medical practice.
  3. Add apps to your FacebookBusiness Page for your medical practice. For example, add Contact Us app, add Appointment Requests app, add Promotions app.
  4. Add content to your FacebookBusiness Page for your medical practice
  5. Advertise your FacebookBusiness Page for your medical practice  on Facebook – There are multiple ways to promote your FacebookBusiness Page for your medical practice. You can hire a professional ( recommended ) or do it yourself.  Professionals who are certified advertising professionals will produce better results for you.

PatientGain.com Provides Additional Benefits for Medical Practices

Clinic owners, practice managers, dentists and doctors are often forced to work with multiple applications and incompatible online tools to help drive their business. There’s a lot to keep track of: website management, social media, Facebook, online advertising, website lead management, generating positive reviews, minimizing negative reviews, monthly email marketing, call tracking, online payments and much more… it can all be difficult to juggle. What’s more, where do you find the time to manage your efforts online while running your clinic effectively and treating your patients? PatientGain.com data shows you will save 21 to 44 hours a month ( on average 32 hours a month)  by using an Integrated Comprehensive Medical Practice Marketing system from PatientGain.com. At $47/hour , your average opportunity cost,  this is savings of $1527 per month, or $18K per year, per clinic. This does not include improvement in increased patient acquisition and patient referrals and patient engagement.

 

PatientGain.com is a certified premier google partner for healthcare.

To learn about Website Strategies and Website Examples for Doctors & Medical Clinics, please go here.

To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.

To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.

To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.

To learn about GOLD Package Marketing for Doctors & Medical Clinics, please go here.

 

Summary for Online Success For Doctors

These 6 steps are proven to add value for hundreds of medical practices. There are many other steps you can take to further improve your strategy. Monthly Email Marketing is another strategy, among many others.  Contact us so we can help you and view details GOLD package here.

PatientGain.com is a certified premier google partner for healthcare.

To learn about Website Strategies and Website Examples for Doctors & Medical Clinics, please go here.

To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.

To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.

To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.

To learn about GOLD Package Marketing for Doctors & Medical Clinics, please go here.

Online Medical Marketing