Simple Digital Marketing For Doctors Pricing $599 / month

By Using Modern Medical Practice Marketing, Patient Acquisition Costs Can Be Anywhere From $8 To $27 Per New Patient In Most USA Areas. New Patient Acquisition Costs Vary Due To Your Specific Medical Practice Discipline, Local Online Competition, Software Used And Online Techniques Embedded In Your Digital Marketing Strategy.

Most of the physicians believe that by simply having a nice looking wordpress website, with information about the clinic, services they provide and a contact information, they should start receiving inflow of patients. Truth is that this is minimum or basic steps for modern digital marketing. At Patientgain.com we receive inquiries from physicians and practice managers everyday, and we can see that majority of time, the discussion starts with the website. However, the truth is that there is a lot more than having a nice website.

Thousands of medical clinics struggle every day to fill their calendar with patients. Despite having a great location, a dedicated and professional medical staff, proper equipment, and hard earned certifications and qualifications, their daily patient counts aren’t where they’d like them to be. For example, Dr Myers has been working as a primary care physician affiliated with a hospital in western USA. During his tenure, he had an opportunity to work and trained in emergency medicine (American Board of Emergency Medicine (ABEM) ). He was exposed to all sorts of patient emergencies and he also learned that most of the patients sitting in the ER room, really did not need ER room services. This led him to buy a local walk-in clinic and transition it into an Urgent Care.  This clinic has 5 exam rooms, average patient count was 15 patients per day. Clinic is open 7 days a week, 8 am to 8 pm. It is located in good traffic area. Over the last 4 years, it has grown from struggling 15 patients per day to 32. Doctor is the owner operator and he understands he ultimately wants to expand his practice to another location, close to his home.  Which is 22 miles away from the primary location. He also understands that many of the procedures in an Urgent Care or Walk in clinic can be handled by a PA-C and / or RN certified ACNPC.  His plan is to expand into 3 to 6 locations over the 5 years. Since Urgent Care is a growth area, this is a very realistic plan.  During his search to find a solution to support his growth, he encountered PatientGain’s GOLD solution. Few years into his expansion plan, his 2 locations have grown to total of 5 locations. After launching GOLD solution, the total acquisition cost per patient decreased by 22% in the first 13 months.  His PPC advertising cost has been kept the same, at $1800 per month per location.  However the total number of patients seen increased from 51 patients per day to  87 patients per day, between 2 locations.  All of his locations are using the GOLD solution. Other improvement areas : SEO Rankings for all of his clinics has seen the biggest improvement. For his top 6 major keywords like “Urgent Care Near Me”  his positions are no 1 and No 2 in the google maps, and no 1 on google search, new content is added for other keywords also.  Additional benefits of the GOLD service include 1) Monthly Email Marketing with focused content  2) Dedicated account manager who looks after doctor’s account and hold monthly account reviews 3) Every week new content is posted on Facebook and Google – All content is related to medical services by each location. 4) Patients can directly SMS/Text clinic’s staff and ask questions 5) Proactive reputation management has increased rankings on google reviews from 3.2 average to 4.6 rankings across all location. 6) There is a centralized dashboard to see the progress and metrics of each location.  7) Owner has consolidated 5 vendors into a single centralized solution, saving 32 hours of time per month. 

Old System – Multi-vendor – The owner had Website hosting company, advertising company, ads on bill-boards, reputation management apps, Email marketing account (which was hardly used). Another company was contracted to provide call tracking services. Appointment requests were managed by another software company.  Texting/SMS app did not exist.  There were no patient surveys or feedback apps.  Facebook and social media was being managed by another  company. Total cost of services per clinic $1230/mon per location, not counting advertising expense. 

New System – Single-vendor – Consolidated medical marketing apps and single medical marketing platform, less than 50% of the individual cost of apps and services, with better ROI.

Many clinics don’t realize that what they are missing is online expertise and a sophisticated software solution to power their patient acquisition efforts. These days, your clinic’s strategy for generating new patients using the internet has to be more than just having a good looking website and a Facebook business page.  GOLD Solution is based on 6 key strategies and these are embedded in 20 digital marketing applications and a HIPAA compliant CRM. This is a turn-key system, which includes a Google SEO optimized website for doctors, at no extra cost. 

6 Pillars of Digital Marketing For Doctors
Digital Marketing For Doctors Example Website

Physician Marketing for Medical Practices Can Be

1. Offline Traditional Marketing

2. Internet or Digital Marketing

We highly recommend digital marketing for 99 percent of healthcare practices.  Both of these approaches have merits and limitations, costs and ROI (Return On Investment) is not the same.

13 Examples of offline advertising for physicians:

1. Newspapers (see list of top newspapers in USA)
2. Yellow pages (see list of  Yellow pages in USA)
3. Billboards : Out-of-home advertising - Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the patients while they are outside their homes.3. Referrals from peers and other entities like hospitals. 
4. Networking with other physicians - This has been traditional way to expand. For many specialties, this still works. Building a nice referral network of providers who do not compete with you, will always benefit you. 
5. Printed flyers - This has worked for physicians since late 1800's. For example for a 5000 print run, 8.5 inch by 11 inch full color both sides, tri-folded on 100 lb gloss paper will cost you approx $492.48. Then delivery cost is extra.  For example to mail this to 5000 residents close to your practice will be extra cost. Some techniques used for delivery are direct-mail, packaging inserts, point-of-sale display, leave behinds and sales helpers.

Medical marketing using printed flyers

Medical marketing using printed flyers

6. Business cards & event marketing - This approach has been very successful for physicians who offer a complex service. For example a medical practice that offers medical weight loss program. The practice may decide to offer a 2 step process.  In the step 1, a free seminar is offered and promoted. And in steps 2 the attending patients are "sold" the package.  Consider costs below:  in this example  you print 1000 flyers and distribute them to many places.  Design setup $500, printing $172, distribution $500. Total costs $1172.  

7. Indirect messaging / co-branding – Using this strategy, some physicians have seen very good results. For example, the manufacturer of CoolSculpting  offered you a co-branding campaign. They pay a part of the marketing costs and you pay a part.  The end result is that both parties benefit.
8. TV Ads - These ads work.  Digital Ads for specific medical procedures are on the rise.  However cost can be much higher that other mediums. Ultimately, the ROI from each medium determines the value.
9. Radio Ads -  Physicians who use radio advertising to promote services over the radio, typically in 30 or 60 second spots. Radio can be more expensive than some newer advertising methods, but it is a very strong medium, reaching 93% of American adults weekly according to Nielsen data. With an adequate marketing budget, you can use radio to work for your medical practice. Radio advertising costs can range from $2000 to $5,000 per week depending on your location. You will also need to factor in the cost of producing the commercial, including copywriting, voice talent, and audio / visual editing, which is additional cost.
10. Magazines Marketing and advertising in magazines has been effective to create awareness. 
11. Car Wraps Cost of full wrap is between $2,500 and $5,000. With proper messaging and exposure, compared to other outdoor advertising, your vinyl car wrap pays for itself within the first few months on the road! However this type of marketing is not for every medical practice.
12. Local movie theaters This has been effective for many providers. However it is difficult to measure the net impact. Local movie  theaters marketing costs $1000 to $4,000 per month depending on your location. 
13. Mail drops – Still the easiest way to be placed in your local patient’s mail boxes, marketing costs $500 to $1,000 per mail drop per 10,000 residents, depending on your location.

 

Online marketing for physicians can be further divided into sub areas:

  1. Search or PPC ( Pay-Per-Click ) Marketing – Google, Yahoo and Bing are very common examples for this type of advertising. Some physicians equate this to Search Advertising. There are hundreds of variations within this category alone. 
  2. SEO - Search Engine Optimization - This refers to techniques and content placed of your website so search engines like Google can find you and rank you higher for specific keywords. Consumers (your patients) use mobile devices and computers to type in phrases like "Medspa Near Me West Palm Beach FL" and search engines display relevant listings. More and more patients are speaking to devices rather than typing text. This is call Speech Based SEO. 
  3. Local SEO Optimization - There are over 200 directories for medical practices. Most of them have no to marginal impact on your practice. The most important business listings are 1. Google Business Page  2.  Facebook Business Page  3. Yelp Business Page.  4. Healthgrades and few other healthcare specific directories are also important.  As a practice manager, you need to make sure that your listings are accurate and that you are posting on Google Business Page and Facebook Business Page regularly.  
  4. Speech Based SEO – New Emerging Area – As more patients are “speaking” to devices.
  5. Display Advertising – Interest Based Advertising - there are many variations.
  6. Video Advertising - Advertising on YouTube for doctors can be effective.
  7. Social Media Advertising – Interest Based & Demographic Advertising. Can be visual, textual, video based.
  8. Mobile Advertising - Based on mobile ads and user's location.
  9. Geo-Targeted / Geo-Fenced Advertising – Used by Apps, Search, Social Media and Location Aware apps, among others.
  10. Re-Marketing – Based on a User’s Past History, Past Interests and Predicted Behaviour.
  11. Similar Competitive Interest Based Advertising 

Some physicians consider SEO (Search Engine Optimization) a part of Online Advertising.  There are dozens of other variations based on these 6 major types approaches.

 

6 Pillars of Healthcare Marketing for Physicians. 

6 Pillars of Medical Marketing for Physicians.

6 Pillars of Healthcare Marketing for Physicians.

Your medical practice needs to attract new patients through a variety of digital mediums, and also be actively engaged with existing patients to encourage repeat visits. Rather than hiring multiple Marketing and IT team members to create an patchwork solution, many clinics are instead turning to PatientGain.com’s intelligent software platform to run their patient acquisition, engagement, and management strategies.

Digital Healthcare Marketing Success Requires Proficiency in Four Important Areas:

1) Clinic Industry Knowledge, and an Understanding of Healthcare Field Compliance Requirements and Regulations

2) Expertise in Online Marketing Trends, Digital Best Practices, and Patient Behavior

3) A Dynamic Software Platform Designed to Adapt to Changes with Trends and Technology

4) World Class Support behind Your Technology System

PatientGain.com, is a cloud-based HIPAA Compliant medical marketing solution provider whose focus is working with healthcare practices only. PatientGain.com has many years of experience running successful advertising and marketing campaigns for medical clinics across the U.S. We’ve designed our platform to comprehensively manage all aspect’s of a clinic’s digital marketing strategy and presence on the internet. By ensuring that their entire presence online is being effectively cultivated through one platform, clinics are able to see better results in their patient acquisition and reach their goals for growth.

Examples of Medical SEO and Speech Based SEO

PatientGain.com has created several products and offerings to help you achieve great SEO – Search Engine Optimization for your medical practice. Focus is on results which means new patients, this means top Google rankings, with significant focus on mobile search results and mobile marketing. Google search engine is the most accurate search engine with the best algorithms for search results. Majority of the world searches on Google. According to Google, over 200 “signals” are used to rank medical websites. The most important factor is your own content. So for medical SEO for doctors, you must focus on Google first, and start with adding Unique, High Quality Content – This means Non-Copied, Non-Plagiarized Content.

Recent SEO algorithm changes from Google are focused even more on content. 

There are three words to remember E A T for good medical SEO website. 

E Stands for medical Expertise in the subject matter. For example if your website page is about Peripheral Artery Disease (PAD) – do you have useful information about the subject matter. 

A Stands for medical Authority in the subject matter. This refers to the qualified, authoritative content and possibly the author of the website page. 

T Stands for Trustworthy source or organization. This refers to the fact that is the website can be trusted. How good is the rest of the content on your website. For example if there is doctor’s bio present on a medical website. Are there any other references to this doctor in other media outlets. Are there links pointing back to the bio of the doctor. There are many other factors that determine the trustworthiness.

Digital Marketing Automation For Physicians
Marketing Based on Existing Patient Data

Digital Advertising and Marketing For Doctors and Medical Clinics

4 Key Strategies for Medical Practices

Check Our Real Customer Reviews

Digital Marketing and Patient Acquisition Costs

From your clinic’s location, to your local competition, there are many factors that impact how your clinic needs to execute its online advertising and marketing. Patient acquisition costs can be anywhere from $8 to $27 per new patient in most US areas, and for areas with high competition these costs can be even higher. You need a solution that’s fit to your clinic’s unique situation in order to effectively generate patients while competing against other clinics in your locale. PatientGain’s cloud-based platform ensures that your clinic’s digital strategy effectively generates patients by covering the three main sections of online marketing: Targeted Search Advertising, Optimization of Your Business Presence, and Social Media. Instead of going to multiple vendors and piecing together a solution, clinics are using PatientGain.com’s Healthcare Solution to manage all their efforts for acquiring and retaining patients using the Internet. With PatientGain.com’s apps and expertise, your clinic will be able to boost your new patient generation, improve your online conversion, keep your past patients engaged with your practice, and increase the number of patients you see every day.

Online Marketing For Doctors

4 Good Examples of Medical SEO for Your Practice

Medical SEO Example 1 :  Patient Searching for “invisalign cost toledo ohio”

Medical SEO Example 1 :  Patient Searching for “invisalign cost toledo ohio”

Medical SEO Example 1 :  Patient Searching for “invisalign cost toledo ohio”

 

Medical SEO Example 2 :  Patient Searching for “pediatric urgent care orlando”

 

Medical SEO Example 2 :  Patient Searching for “pediatric urgent care orlando”

Medical SEO Example 2 :  Patient Searching for “pediatric urgent care orlando”

 

Medical SEO Example 3 :  Patient Searching for “med spa newington nh ”

Medical SEO Example 3 :  Patient Searching for “med spa newington nh ”

Medical SEO Example 3 :  Patient Searching for “med spa newington nh ”

 

Medical SEO Example 4 :  Patient Searching for “physical exams in narberth pa”

Medical SEO Example 4 :  Patient Searching for “physical exams in narberth pa”

Medical SEO Example 4 :  Patient Searching for “physical exams in narberth pa”

 

Digital Advertising Trends For Doctors
Digital Marketing For Doctors

Steps For Healthcare Advertising Campaign 

Your paid advertising campaign is specifically setup for each of your location(s). It involves different steps to develop a customized campaign according to your industry requirement and your desired needs. This is a summary of steps. Each staff member who works on your campaign has multiple certifications. Your campaigns are reviewed by advertising managers, project managers and even the owners of the company. Note that Google campaigns are quite a bit different than Facebook campaigns.  Facebook campaigns have become very complex. They are different than setting up Google campaigns. Each of these companies, Google ( and Googled owned companies like YouTube) and Facebook (and Facebook owned companies like Instagram)  will be the largest source of new and repeat patients for your medical practice. So it makes sense to focus on these 2 first, however you can advertise on over 100 online properties using PateintGain's GOLD or PLATINUM Service.  
 
Step 1: Your dedicated project manager works closely with the our in-house medical advertising staff. Specific staff are assigned to specific qualifications and experience. For example, all of our staff who work on your campaigns are at least, Google AdWords Certified. We specifically look at your competition and who else is offering similar services,  similar campaign, analyze the market and make strategies to build your campaign in an effective way. Our in-house medical advertising staff starts setup of your campaign to target the audience. We look at time of the day and conversion data available to us. Our objective is lowest possible cost with maximum result, best possible ROI for your marketing campaign.
 
Step 2: Your target area is defined. This is extremely important. Due to our deep experience and our data,  we know that each service you offer can draw patients from different areas. For Facebook campaigns, in-house medical advertising staff  will look at 6 key focus areas for Facebook ads.  Demographics, age groups, interest and multiple different attributes may be selected. 
 
Step 3: Your key services are discussed with you. We recommend starting with at least 3 to 5 key services. It also depends on your campaign budget.  For example if you are a Med Spa and want to focus on “Coolsculpting” – the team will create an ad-group for Coolsculpting.  Landing pages and campaign “Coolsculpting”  are created and and there are many other keywords related to your service “Coolsculpting”.  For each keyword we know the probability of results and how effective each keyword will be. We also know the mobile vs non-mobile patient behavior.  If the campaign is being designed for Facebook – the steps are similar but tools in Facebook are different from Google.  The same is true for other type of campaigns, like Instagram, Yahoo/Bing campaigns are slightly different.  Some platforms are rock-solid, some are “testing” with your ad dollars. Our job is also to steer you away non-essential expenses. We also see different results from different ads.  For example, on Facebook and Instagram visual ads, we highly recommend branding your ads, as they produce better ROI. 
 
Keywords are the heart of paid campaigns on Google. Our in-house medical advertising staff research and design powerful keyword lists relevant to your target audience. Negative keywords are equally important. There are hundreds of negative keywords in our campaigns.  These campaigns have been run thousands of times and optimized for your specific services. These are NOT generic campaigns.
Landing pages and lead conversion software is all included in the GOLD and PLATINUM Packages. Call tracking based on keywords is included in our campaigns.
 
Step 4: Budget is discussed for each clinic. This is where you have the most input.  Most customers want to spend “X per month per location” – Then we work backwards to get the best results.  Other approach is to let us suggest a budget. Changing of the budget is easy, it can be easily increased or decreased.  Sometimes customers come to us and say “I want to dominate online”  – What can you do?  So depending on your business objectives, we design campaigns. There are no cookie-cutter ad campaigns.
 
Step 5: Based on your services, dozens of ads are created, negative keywords list are generated. Ad extensions, Set Schedule of the campaign, GEO targeting, Excluded areas, low-value-keywords are assign a lower bids, competitor bids, local bids, mobile bids, landing pages with conversion are created/optimized, call tracking is set, lead-capture is tested.
 
Step 6: Target launch date is set and discussed with customer
 
Step 7: Campaign is started
 
Step 8: Typically in the first 10 to 15 days your campaign results are discussed with you. However your campaign is being constantly monitored.
 
Successful campaigns require continuous optimization such as A/B testing, funnel management and bounce rates.
 
Our PPC Team evaluates and applies various statistical models to improve and expand the campaign incrementally over the time to beat the market competition on regular basis.
 
With our service, it is required that you meet with us at least once a month to review your account.
Impact of PPC Online Advertising on number of Phone Calls Per Month.

Impact of PPC Online Advertising and Facebook ads on number of Phone Calls Per Month.

There Are 6 Key Areas Every Medical Practice Should Consider for a Successful Marketing Plan.

1. Outreach and Referral Program.

2. Employee Advocate Marketing.

3. Patient Referral Marketing.

4. Social Media Marketing.

5. Traditional Offline Advertising.

6. Digital Online Advertising.

Results From Online SEO For Primary Care Physician

Review of a real customer.  Location is east coast – mid-level competition. Doctor Jones has been in practice for the last 13 years. Her focus has been Primary Care, Internal Medicine and general wellness with focus on Diabetic patients.  However, since last 3 years, multiple clinics have opened within her 5 mile radius. In addition, two Urgent Care clinics have also impacted her business. In the past all she had to do was to advertise in local yellow pages, few referral practices and business had grown due to her excellent focus on patient care. Due to competition, her average patient count had steadily decreased from 30 patients a day to 22.

In this case, Doctor Jones had to focus on new patient acquisition.  She search online for “online advertising for doctors” and found PatientGain.com as the first organic listing on Google. She signed up for PatientGain.com’s GOLD Service for $499/mon.  The results have been as follows:

Nov 2016 – Go live with new website, along with 20 apps embedded in the new Medical Marketing website.  135 phone calls received in the first month.  116 unique phone calls.

Dec 2016 – 434 phone calls received in the 2nd month.  388 unique phone calls.

Jan 2017 – 621 phone calls received in the 3rd month.  534 unique phone calls.

Feb 2017 – 518 phone calls received in the 4th month.  419 unique phone calls.

Mar 2017 – 599 phone calls received in the 5th month.  450 unique phone calls.

Apr 2017 – 697 phone calls received in the 6th month.  541 unique phone calls.

May 2017 – 801 phone calls received in the 7th month.  643 unique phone calls.

By the end of 7th month, Doctor Jones had achieved her target of 30 patients per day.   Mission accomplished. 

Results From Online SEO For Primary Care Physician

Emotional Medical Marketing Techniques and Strategy

Emotional Medical Marketing is focused on healthcare advertising and marketing that appeals to a potential patient’s emotional state and desire. Here are 4 examples:

Example 1 :  Medical Weight Loss Clinic :  An example of this type medical marketing is a weight-loss clinic show casing a thin person (usually an actor or a past real patient) and using a testimonial along with an “attractive” image of a thin person.

Example 2 : A Medspa or Aesthetics clinic may display before and after picture of a past patient who used Botox(r) injections. Plastic Surgeons use a LOT OF EMOTIONAL Medical Marketing.

Example 3 : An Urgent Care practice may show picture of empty and clean waiting rooms. This appeals to a patient looking for an immediate care, and who does not want to wait in long lines at the emergency room. 

Example 4 : A dental practice may show picture of patient with beautiful, perfect white teeth, along with an unforgettable smile. 

The results and ROI of Emotional Medical Marketing are immense. And PatientGain data shows that patients have become acceptable to this practice and they “attach” themselves to a brand more than a brand who focuses on “prices” only.

 

 

 

8 Strategies That Work for Physician Marketing

  1. Awesome website – must be intelligent and focused on conversion. Intelligence means conversion tracking CRM for your website. 88 percent of the patients looking for medical services will contact you by calling you or simply finding you on a map. Majority of the time it is Google Maps. To read more about Conversion Websites for doctors,  please click here.
  2. Google SEO Optimizations for specific keywords, like  “Urgent Care OKC” – in this case a patient is looking for an Urgent Care in Oklahoma City. To read more about SEO for doctors  please click here.
  3. Google Local Optimizations. To read more about  LOCAL SEO for doctors  please click here.
  4. Content of the website. To read more about Content Marketing for doctors  please click here.
  5. PPC Advertising (specifically Google PPC). To read more about PPC for doctors  please click here.
  6. Facebook Advertising. To read more about Facebook Advertising for doctors  please click here.
  7. Monthly Email Marketing. To read more about Email Marketing for doctors  please click here.
  8. Patient Reviews Marketing & Reputation Management – Minimize negative reviews, Maximize positive reviews. To read more about Reputation Management for doctors  please click here. 

Facebook VS Google Advertising ROI For Doctors

Facebook & Instagram advertising can be very effective, just like Google search advertising.  However, overall Google search ads perform much better than Facebook and Instagram display ads. The ROI is greater for advertising for doctors on Google search. This data is consistent across multiple medical disciplines. Lets go over an example below.

It’s a given that you must advertise online to be successful these days. Online Search Advertising, Facebook Advertising, Display Advertising & Re-Marketing are constantly changing. Medical Clinics need to use the latest trends and strategies in online advertising. Our tests were conducting from late 2018 to early 2019 using multiple campaigns and  multiple type of clinics. For example MedSpa, elective services produced better ROI  then non-elective services, but even then, Facebook advertising ROI is still not close to Google’s search ROI.  However we typically recommend a mix of Google and Facebook ads for most medical marketing, with most of the ads dollars going towards Google. This may change in the future, but as of 2019 Google still produces best ROI for your medical practice.

Results of Advertising for Doctors – Google VS Facebook (and Instagram)

The ROI is greater for advertising for doctors on Google search compared to Facebook, Instagram display advertising. Lets go over an example below.  Key difference is :

Google PPC Ads are based on user “Intent”  VS Facebook, Instagram ads are based on user “Interest” and past history.  Our data from thousands of medical marketing campaigns, shows that “Intent” wins and is more accurate and produces better online advertising ROI for medical practices and physicians. 

The time frame is 1 month, 30 days.  The budget spent is almost the same on Google Search and Facebook Ads for this medical practice.

Google CPC resulted in 2241 total visits, with 5078 page views, on average 2.27 page views per visit. During this time there were 78 conversions and 13 new sales. Each sale is approx $5000 for this medical clinic.

Facebook CPC resulted in 2036 total visits, with 2593 page views, on average 1.27 page views per visit. During this time there were 16 conversions and 4 new sales. Each sale is approx $5000 for this medical clinic.

Based on this and similar data from hundreds of medical practices, we know that Facebook (and Instagram) ads work, however ROI from Google search ads is much higher.

Healthcare Advertising VS Healthcare Marketing

Many healthcare professionals confuse Healthcare Advertising  with Healthcare Marketing.

Advertising is just ONE of the many "things", "programs" or "techniques" launched to achieve a successful Marketing Program.  So Medical advertising is one, but very important part of Medical Marketing for a practice.  For example if you are a pediatric physician with focus on urgent care for children, and your goal is to acquire more patients, you may want to "market" your practice in 20 mile radius for potential parents of patients who may seek Pediatric Urgent Care.  For this effort you would typically  have many things to do :

Step 1: Sign for the building
Step 2: Business cards
Step 3: Doctor's bio printed and promoted to local primary care physicians
Step 4: Providing free "meet-and-greet" for parents of potential pediatric patients
Step 5: Collaboration with local schools for "low-cost" physicals for school athletes 
Step 6: Mail drop in 5 mile radius using USPS mail and flyers for parents of potential pediatric patients
Step 7: Networking with other local businesses close to your own location
Step 8: Using social media campaigns
Step 9: Making the lobby of the clinic a pleasing place for parents of potential pediatric patients and for children
Step 10: Referral program to market using existing for parents of potential pediatric patients
Step 11: Launching your online strategy to market your practice
Step 12: Offline advertising offline for your healthcare practice
Step 13: Online Advertising for your healthcare practice

 

Healthcare Advertising Defined

Advertising for doctors can be offline or online. Offline advertising for doctors refers to Billboards, Newspapers, Paper Yellow Pages, Ads in Cinemas, Radio Ads.  

Online Advertising for doctors refers to advertising focused on internet based mediums. For example:

  1. Google search advertsing
  2. Facebook display ads
  3. SEO / Search Engine Optimizations
  4. Website conversion techniques to improve the actual patients generation from your website
  5. Advertising on Instagram 
  6. Email marketing
  7. SMS/Text based marketing
  8. Display advertising 

12 Most Important SEO Ranking Factors for Medical Healthcare Websites's Google SEO

Over 78 to 81 percent of your online success is tied to Google search, PPC, maps, listings and posts. This data is collected from hundreds of successful healthcare clinics across the the USA and Canada. SEO is very important part of your success.  Google search is the most accurate search engine. 

1. Website Pages Accessible and Readable by Google (verifiable)
2. Content of the website - Unique and non-plagiarized
3. Relevancy score - How pertinent is the information on the website compared to the “category” of the website - Every website has a “category” in Google’s index
3. Domain Age, URL and Authority
4. Mobile Optimizations
5. Content Optimizations for Images, Videos and Text based content
6. Technical Structure of the Website
7. Business Information accurate and matches on Google Business page, Facebook business page and Yelp business page
8. HTTPS pages
9. User experience
10. Links and references inbound and outbound
11. Social Signals
12. Page speed and AMP

 

5 Steps for Facebook Success for Doctors & Medical Practices

Use Social Media Apps To Acquire New Patients and Engage & Service Existing Patients

Social Media Marketing is another very important aspect of your marketing. Your potential and existing are hanging around on Facebook. You have to make it easy for them to do business with you.  Here are 5 steps.

5 Steps for Facebook Success for Doctors & Medical Practices

  1. Create Facebook Business Page for your medical practice.
  2. Optimize FacebookBusiness Page for your medical practice.
  3. Add apps to your FacebookBusiness Page for your medical practice. For example, add Contact Us app, add Appointment Requests app, add Promotions app.
  4. Add content to your FacebookBusiness Page for your medical practice
  5. Advertise your FacebookBusiness Page for your medical practice  on Facebook – There are multiple ways to promote your FacebookBusiness Page for your medical practice. You can hire a professional ( recommended ) or do it yourself.  Professionals who are certified advertising professionals will produce better results for you.

Your Content Is the Single Most Important Factor in Your Online Success. 8 Reasons Why Content Is Important. 

1. Content defines your medical practice's brand.
2. Content expresses who you are, how you conduct your business.
3. Content is read by the Search Engines - and this results in GOOD or POOR rankings - You should NEVER copy content from another site.  Checking ideas from other websites is OK, but copying content is like shooting yourself in the foot.
4. Content can make your marketing flourish.
5. Content can make your advertising irresistible.
6. Social media loves GOOD content.
7. Email marketing with good quality content will give you higher open-rates.
8. Best of all - Patients LOVE Useful content.

 

4 Important Components of a Marketing Plan for Your Medical Practice & Clinic

Traditionally, marketing experts tell us that there are 4 key components of your Medical Marketing Plan.

  1. The Product or Service – This will be service offerings for your medical practice. For example, if you an Urgent Care clinic, do you offer service to patients based on 12 major categories. Examples will be Onsite X-ray, DOT Physical exams, Lab-test results, Ports Physicals, Simple Fracture treatment, Travel medicine, Immunizations etc.  If you are MedSpa / Esthetic based practice, you may want to define your product/service strategy based on competition and availability of your staff’s credentials.  For example, if you want to offer “CoolSculpting”, you will need to make an investment in purchasing this technology and then training of your staff. So each medical service you offer has a cost associated with it, and of course there could be tangible benefits for your medical practice. So your marketing plan must have a focus on which “services” you are going to offer. And each service deserves its SWOT analysis.
  2. The Price of the Service – In many cases, this is driven by the insurance company payouts to you. But there are certain procedures that are not covered by the insurance payments. There are additional strategies available to you here. Each patient can be divided into 3 main categories.
    1. PPO or Full Insurance – These insurance plans pay fixed amount for each procedure for in-network vs out-of-network procedures.
    2. Self-Pay Patients – Patient pays directly to the provider – you have leverage to provide better service than your competitors and charge more.
    3. High-Deductible plans – In this case, as an example,  patients typically have to pay initial $4000-$10000 out of their pockets.  After ta patient has spent these amounts on deductibles, copayments, and coinsurance, then the medical insurance  plan pays 100% of the costs of covered benefits.  Many patients consider that first $4000-$10000 as something that have to “shop” for prices, hence you have an opportunity to apply your own marketing strategy on how to attract these patients to your practice.
  3. The Place or Location of Service – For most parts, healthcare delivery system in USA and Canada is very local. Telemedicine can change this in the future, but for now patients typically go to a “local” provider. This is evidenced by 2000% plus increase in Google searches for “Urgent care near me”  or   “Sleep Apnea doctor near me”  or hundreds of other variations based on mobile patients searching for services “near” a patient. So your Place or Location matters.
  4. The Promotion(marketing) or Advertising of Service – This is one area, where you have true leverage to dominate your medical field. Your medical plan must include the promotion of your service.  There are generally 2 main sub-areas for promotion of medical services:
    1. Offline Promotions – Traditional marketing – includes newspapers, yellow pages, billboards,  referrals from peers, networking with other providers and suppliers.
    2. Online Promotions – This refers to digital marketing and digital advertising to acquire more patients and retain existing patient base.

     

    PatientGain.com’s GOLD Package is focused on your digital marketing & advertising for your medical practice. 

Email Marketing Benefits for Doctors and Medical Practices

What are the benefits of email marketing for healthcare businesses like doctors, dentists, and other medical professionals?

Despite the changes in technology in recent years, email marketing remains a powerful tool to reach more patients and grow your business. Although you may have heard that some marketing gurus frown upon this marketing channel, studies show that your patient love useful information and are you are  more likely to acquire new patients through email marketing than through social media channels. SEO and online advertising is still the no channel for medical professionals, Email marketing included with other channels.  Another important data point - 68 percent of your Emails are read on mobile devices, iphones and other smartphones, in USA and Canada.

 "Let Me Check My Emails" is overwhelmingly at least one of the reasons why people log online and in some cases, it is the only reason why people log on. Email marketing does not solely need to be about plugging your services or products. Instead, connect with your patients by sharing information about your practice and promote good health practices. Email marketing is a cost-effective way to build relationships with your patients, allowing you to highlight your medical practice and what you can do for them. You'll reach more patients but with less time, effort, and money.

Why should I be using email marketing in my medical practice?

Email marketing will generate more leads for your practice. If patients take the step to sign up for your email list, they've shown they want to know more information about your business. Emails are also very easily shared among the patient's friends and family, exposing more people to your practice and the services you offer.

Email marketing often leads to increase patient conversions to your business. Unlike some other marketing channels, you can follow a patient's journey from the email through your website to where they eventually make an appointment. This information can show you what areas are popular among possible patients during that time of year, and you can improve your website's overall flow by identifying any areas where people abruptly leave your site.

Compared to traditional marketing channels like print or direct mail, email marketing is cost-effective. Compare the month to month costs of email marketing with the month to month costs of traditional marketing. In many cases, you will get much more bang for your buck. Unlike sending out postcards or newsletters, you'll be able to see how many people actually open your emails.

Studies show that for every $1 you spend on email marketing; it repays itself many times over. You'll be able to determine the ROI (Return On Investment) on every single email campaign you send. This allows you to know how effective your money is being spent and gives you a chance to improve future campaigns to make them even more effective.

Finally, email marketing will lead to more patients. You can send patients coupons, news about sales, discounts and new services you are offering. Patients will appreciate getting a "sneak peek" on any new sales or services before the general public does. This will only increase their loyalty to your medical practice and have them recommend it to friends and family.

What are some good tips for email marketing for healthcare practices?

  1. Patient security and permission is your number 1 priority. Make sure you receive a patient's explicit authorization to add them to your email list before you start to market to them. It is rude and in many cases, illegal to email people unsolicited without their permission. Too many "spam" reports, and you'll be blacklisted from most email providers. Also, asking for permission from a patient gives them peace of mind that you are respecting their information and privacy.
  2. Grab their attention with the subject line. Do you know how many emails a person gets a day? On average, it is over 100. Stand out from the crowd and make sure your subject line is unique and eye-catching. The more compelling it is, the more likely it is to be read!
  3. Consider the frequency of your email blasts. Nearly 50% of customers say they get too many marketing emails and unsubscribe from a mailing list. For you to keep a stable list of patients to email, don't email them too often, regardless of how many offers you may have. Avoid being label as a spammer and pick your spots to send out an email to the masses. Find a happy middle ground of not emailing them too much they mark you as spam and so little that they forget who you are.
  4. Try segmentation to target specific customers. The segmentation of your email list, or putting them in groups where people share similar qualities, is an effective way to get more clicks and emails opened. It allows you to customize an email campaign to patients, making it more relevant to them. This increases their engagement, and therefore makes it more likely for them to engage your business.
  5. Use automation to save time and energy! One of the most powerful features of email marketing is the ability to set up schedules to send out emails, allowing you to focus your attention on other things with your business. Establish triggers or thresholds to send out customized emails to patients. For example, appointment reminders and post-appointment survey emails are effective ways to connect to your patients.

Email marketing gives you a direct line of communication to current and new patients. This engagement on a personal level improves the patient-doctor relationships and helps cement them to be long term patients of a practice. You can present your medical practice as a trusted brand and keep patients up to date with the services you offer. 

What can PatientGain.com Email Marketing do for me?

One of our most popular email marketing packages can provide your practice with 12 newsletters per year and six more seasonal newsletters. We will target your new and existing patients with interesting, topical information about your practice and other healthcare news. This vital marketing tool will promote your brand and engage with your patients and reactivates old ones who have not been to your location in a while.

Our emails are also optimized to appear on any device. Over 2/3's of people read their emails on a mobile device. We'll ensure your email campaigns look great on any phone, tablet, or desktop computer.

How does PatientGain.com make my email marketing more effective?

Your email campaigns are only going to work as well as your email lists allow them to be. If your contact file is inaccurate or hasn't been updated, you will likely not have a beneficial email marketing channel. You can easily be labeled as a spammer if your emails bounce back, contain invalid or inaccurate contacts, or if you get complaints from patients. Once blacklisted, your emails may not even show up in a patient's mailbox, being relegated to the "Spam Folder" of any email provider.

Our automated tools in our software allow you to focus on the patients in your clinic while we take care of your email marketing strategy. We can easily add new contacts to your email list with our Auto Loader app. New contacts are uploaded securely and in full HIPAA compliance.

What are some results you've seen with your customers?

We have a customer who has 7 locations in the rural and suburbs of a major city. On average, they get 54 patients per clinic. After implementing our Email Marketing Program, they saw average patient engagement increased by 11% over five months. We saw increased engagement in surveys, patient feedback, newsletters, and promotional emails. New patient acquisitions increased by about 3% and repeat patient visits increased by about 8% compared to the previous year.

How does PatientGain.com keep my email lists fresh?

Our software will automatically scrub your email lists to ensure your contact lists are accurate, improving your sender reputation. This frees up your time, instead of having management or clinic staff manually go through your contact list. When new contacts come into your CRM, our system will check them against your database pulling out: any invalid contacts, those who have asked not to be emailed in the past or have a habit of marking an email as "spam." Each contact is graded, and those with poor grades are automatically purged from your email lists. When you send out your campaigns, we'll check for any unsubscribe notices or bounced emails and remove them as well. You can send out emails without worrying about being flagged as a spammer.

Want to learn more about what PateitnGaint.com can do for your clinic and improve your email marketing, patient acquisition, and patient engagement. Contact us and request a demo today!

 

How to Ask for Testimonials and Reviews From Your Patients

When you want to bring new patients to your medical practice, your online reputation is an important consideration when people research your location. When shopping around for services, people move in groups and are less likely to choose a location that has scant online reviews compared to a location that has a lot of customer feedback. You can use your online reputation to your advantage to bring in new patients, who will then leave their reviews. If approached correctly, this self-feeding loop of reviews and testimonials will give your clinic a significant marketing advantage.

How and why should I ask for reviews or testimonials?

A review or testimonial is a 1st person witness about how great of service they received at your clinic. Some of the most potent commercials on TV are ones featuring actual customers with the label "not an actor" underneath them. Let your most satisfied customers do the talking for you. They have the first-hand experience and are willing to tell others! These reviews and testimonials can be easily tacked onto your website. In most cases, they are short and to the point.  They can also be used in print or email marketing materials.

Is it hard to get a review or testimonial?

If you have never formally asked for a review or testimonial in an organized fashion, it may seem like an impossible task. However, it is a lot easier than you may think. The most critical part: Asking. Still, timing is a key factor. The best moment is when your patient has been treated, and you have over delivered your service to them, leaving a patient feeling better, informed, and confident about their health.

How do I ask for a review on a site like Google, Facebook, or Yelp?

Reviews on these websites are often some of the first things a new patient will see when considering your clinic for your services. However, this is also where unhappy patients will leave their feedback, regardless if it is a valid critique of your business. Don't let a single bad review make you sigh away from this powerful marketing tool. Patients widely recognize today that every business, be it a medical clinic, auto repair, or a pretzel stand will get bad reviews every now and again. The key is to build a vast repository of good reviews. All you need to do is ask.

To get as many reviews as possible, you need to make the process as easy as possible. The fewer clicks a patient has to do, the more likely they will follow through and leave you that review. No one wants to spend 5 minutes detailing their visit. You want to make it easy for someone to leave five stars, say a few words, and be on their way with the option to leave more detailed feedback if they choose.

Why does a patient leave me a negative review?

When a patient leaves a negative review of your medical clinic, more often than not, it has nothing to do with your doctor. In fact, studies indicate only about 28% of negative reviews are related to a patient's interaction with a doctor. The other 72% often deal with billing issues, incorrect deductible payment, wait time, problems with a front desk worker or other staff, or improper handling of paperwork.

Patients will leave your medical clinic either happy, unhappy, or somewhere in the middle. With some focus on your end and combined with our excellent software, you can build a winning marketing strategy leveraging your patient's experience. Unhappy and disgruntled patients leaving negative reviews can destroy a doctor and a clinic's reputation. Proactively addressing problems, whether real or perceived, is the strategy you should adopt to protect your business.

How can I get positive reviews for my clinic?

The lobby of your facility isn't just a place for a patient to wait to be seen by a doctor. It is a GOLD MINE for reviews for your business. Putting a little work into a patient's departure can harvest great reviews from happy patients on their way out the door. Our reputation app works on iPads and is user-friendly. Once implemented, this easy to use app will start producing results in the first week at most clinics.

Your reputation on Google is, by far the single most crucial marketing strategy you should implement. While Facebook and Yelp are essential to keep in mind, a vast majority of people will start with Google first. Google Search produces excellent results for healthcare clinics, and within those results, the number of reviews is a powerful visual for potential patients.

What is the best strategy to get reviews or testimonials from patients? Should I use texted(SMS) based, email, or ask for them in my waiting room?

The truth is, you should adopt all of these strategies. Using only one approach can cause reviews to be flagged. For example, if you send out a mass email or text(SMS) asking for reviews, you will get a "burst" of reviews to your profiles. Text-based review requests often only produce a rating without any comments. The algorithms in these review sites will start blocking these reviews. By adopting all of these strategies, it will send a varying amount of reviews of different length and times throughout the week to your profile.

How do I get positive reviews for doctors at my clinic?

Ideally, the level of attention and quality of medical care should be enough to get patients to leave a positive review or testimonial. In reality, most patients need to be gently encouraged to leave feedback, which is why a strategy to acquire these reviews is vital for a medical practice. You should have a plan in place to maximize positive reviews and minimize negative reviews.

What review sites should I concentrate on?

At PatientGain.com, we've found our healthcare customers have had great success by focusing on Google and Yelp. You should expect an 80/20 ratio for reviews from these two sites. 80% or more of your reviews will come from Google, and the rest will likely come from Yelp. There are other healthcare centric review sites out there and should be kept in mind for your online strategy, but they are not as important as these two review sites.

How can I learn more about reviews, testimonials, and how to acquire them at my medical practice?

PatientGain.com has spent years working with a variety of healthcare clients in many different fields of medicine. Our powerful software has produced excellent results across the country. Make an appointment today to speak with our experts today and let us show you the difference PatientGain.com can make at your clinic.

PatientGain.com Provides Additional Benefits for Medical Practices

Clinic owners, practice managers, dentists and doctors are often forced to work with multiple applications and incompatible online tools to help drive their business. There’s a lot to keep track of: website management, social media, Facebook, online advertising, website lead management, generating positive reviews, minimizing negative reviews, monthly email marketing, call tracking, online payments and much more… it can all be difficult to juggle. What’s more, where do you find the time to manage your efforts online while running your clinic effectively and treating your patients? PatientGain.com data shows you will save 21 to 44 hours a month ( on average 32 hours a month)  by using an Integrated Comprehensive Medical Practice Marketing system from PatientGain.com. At $47/hour , your average opportunity cost,  this is savings of $1527 per month, or $18K per year, per clinic. This does not include improvement in increased patient acquisition and patient referrals and patient engagement.

 

PatientGain.com is a certified premier google partner for healthcare.

To learn about Website Strategies and Website Examples for Doctors & Medical Clinics, please go here.

To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.

To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.

To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.

To learn about GOLD Package Marketing for Doctors & Medical Clinics, please go here.

Physician Medical Marketing

Physician Medical Marketing

 

 

 

Physician Practice Marketing

Physician Practice Marketing

Summary for Online Success For Doctors

These 6 steps are proven to add value for hundreds of medical practices. There are many other steps you can take to further improve your strategy. Monthly Email Marketing is another strategy, among many others.  Contact us so we can help you and view details GOLD package here.

PatientGain.com is a certified premier google partner for healthcare.

To learn about Website Strategies and Website Examples for Doctors & Medical Clinics, please go here.

To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.

To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.

To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.

To learn about GOLD Package Marketing for Doctors & Medical Clinics, please go here.

Online Medical Marketing