Digital Marketing For Doctors

Simple Digital Marketing For Doctors Pricing $699 / month

As a medical practice, you need to be online if you want your business to grow. Unless you operate your business where everyone lives on one street, and they can see your doctor sign from the town limits, you’ll need a digital presence.

While traditional marketing strategies can still be useful in the right circumstances, digital marketing has taken the lead when promoting healthcare businesses. Getting online should be a key pillar in your overall marketing strategy. It is not hard to get your medical practice online. The challenge is doing it properly so your marketing money is most effective, check the GOLD service $699/mon and PLATINUM service $999/mon designed for healthcare practices and based on success of hundreds of successful healthcare practices in USA.  

Key question asked by providers : What are some ways to get my medical practice online to be found by potential patients who need my services?

1. Get at website that is based on high SEO (Learn more about SEO)

2. Hire a good medical marketing company to help you. It is no longer a simple task

3. Invest in technology to beat your competition

4. Establish an advertising budget that is focused on digital marketing first

5. Follow the success of other providers in similar fields, use a proven marketing system, rather than trial and error

6. Take some risk ( calculated risk ). Business world requires taking some risk

By using modern medical practice marketing, patient acquisition costs can be anywhere from $8 to $27 per new patient in most US areas. New patient acquisition costs vary due to your specific medical practice discipline, local online competition, software used and online techniques embedded in your digital marketing strategy.

Most of the physicians believe that by simply having a nice looking wordpress website, with information about the clinic, services they provide and a contact information, they should start receiving inflow of patients. Truth is that this is minimum or basic steps for modern digital marketing. At Patientgain.com we receive inquiries from physicians and practice managers everyday, and we can see that majority of time, the discussion starts with the website. However, the truth is that there is a lot more than having a nice website.

Marketing services for doctors

Physician marketing can be:

1. Offline Traditional Marketing

2. Internet or Digital Marketing

We highly recommend digital marketing for 99 percent of healthcare practices.  Both of these approaches have merits and limitations, costs and ROI (Return On Investment) is not the same. Online advertising is a big part of digital marketing. It can be the most expensive part of your overall online marketing plan. The actual cost of advertising is always extra, with any service. Some clinics/doctors are very aggressive and spend $1000 per day (or more) and some spend $1000 a month on advertising. We also have few clinics/doctors who do not spend any money on advertising.  Our data shows that proper advertising produces more patients for 99 percentage of the clinics/doctors.

Offline Traditional Marketing

13 Examples of offline advertising for physicians

1. Newspapers (see list of top newspapers in USA)
2. Yellow pages (see list of  Yellow pages in USA)
3. Billboards : Out-of-home advertising – Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the patients while they are outside their homes.3. Referrals from peers and other entities like hospitals.
4. Networking with other physicians – This has been traditional way to expand. For many specialties, this still works. Building a nice referral network of providers who do not compete with you, will always benefit you.
5. Printed flyers – This has worked for physicians since late 1800’s. For example for a 5000 print run, 8.5 inch by 11 inch full color both sides, tri-folded on 100 lb gloss paper will cost you approx $492.48. Then delivery cost is extra.  For example to mail this to 5000 residents close to your practice will be extra cost. Some techniques used for delivery are direct-mail, packaging inserts, point-of-sale display, leave behinds and sales helpers.

6. Business cards & event marketing – This approach has been very successful for physicians who offer a complex service. For example a medical practice that offers medical weight loss program. The practice may decide to offer a 2 step process.  In the step 1, a free seminar is offered and promoted. And in steps 2 the attending patients are “sold” the package.  Consider costs below:  in this example  you print 1000 flyers and distribute them to many places.  Design setup $500, printing $172, distribution $500. Total costs $1172.

7. Indirect messaging / co-branding – Using this strategy, some physicians have seen very good results. For example, the manufacturer of CoolSculpting  offered you a co-branding campaign. They pay a part of the marketing costs and you pay a part.  The end result is that both parties benefit.
8. TV Ads – These ads work.  Digital Ads for specific medical procedures are on the rise.  However cost can be much higher that other mediums. Ultimately, the ROI from each medium determines the value.
9. Radio Ads –  Physicians who use radio advertising to promote services over the radio, typically in 30 or 60 second spots. Radio can be more expensive than some newer advertising methods, but it is a very strong medium, reaching 93% of American adults weekly according to Nielsen data. With an adequate marketing budget, you can use radio to work for your medical practice. Radio advertising costs can range from $2000 to $5,000 per week depending on your location. You will also need to factor in the cost of producing the commercial, including copywriting, voice talent, and audio / visual editing, which is additional cost.
10. Magazines – Marketing and advertising in magazines has been effective to create awareness.
11. Car Wraps – Cost of full wrap is between $2,500 and $5,000. With proper messaging and exposure, compared to other outdoor advertising, your vinyl car wrap pays for itself within the first few months on the road! However this type of marketing is not for every medical practice.
12. Local movie theaters – This has been effective for many providers. However it is difficult to measure the net impact. Local movie  theaters marketing costs $1000 to $4,000 per month depending on your location.
13. USPS Mail drops – Still the easiest way to be placed in your local patient’s mail boxes, marketing costs $500 to $1,000 per mail drop per 10,000 residents, depending on your location. Learn more how United States Postal Service can help you advertise.

Internet or Digital Marketing

Online marketing, is also known as digital marketing services for physicians can be further divided into sub areas

  1. Search or PPC ( Pay-Per-Click ) Marketing – Google, Yahoo and Bing are very common examples for this type of advertising. Some physicians equate this to Search Advertising. There are hundreds of variations within this category alone.
  2. SEO – Search Engine Optimization – This refers to techniques and content placed of your website so search engines like Google can find you and rank you higher for specific keywords. Consumers (your patients) use mobile devices and computers to type in phrases like “pain management houston tx” and search engines display relevant listings. More and more patients are speaking to devices rather than typing text. This is call Speech Based SEO.
  3. Local SEO Optimization – There are over 200 directories for medical practices. Most of them have no to marginal impact on your practice. The most important business listings are 1. Google Business Page  2.  Facebook Business Page  3. Yelp Business Page.  4. Healthgrades and few other healthcare specific directories are also important.  As a practice manager, you need to make sure that your listings are accurate and that you are posting on Google Business Page and Facebook Business Page regularly.  
  4. Speech Based SEO – New Emerging Area – As more patients are “speaking” to devices.
  5. Display Advertising – Interest Based Advertising – there are many variations.
  6. Video Advertising – Advertising on YouTube for doctors can be effective.
  7. Social Media Advertising – Interest Based & Demographic Advertising. Can be visual, textual, video based.
  8. Mobile Advertising – Based on mobile ads and user’s location.
  9. Geo-Targeted / Geo-Fenced Advertising – Used by Apps, Search, Social Media and Location Aware apps, among others.
  10. Re-Marketing – Based on a User’s Past History, Past Interests and Predicted Behavior.
  11. Similar Competitive Interest Based Advertising 
Digital Marketing For Doctors
Digital Marketing For Doctors