Dental SEO Expert Marketing

Dental SEO Expert Marketing ($599/mon Using GOLD Service $999/mon using PLATINUM Service)

Dental marketing experts are also known as dental SEO experts. They are used interchangeably by the dental practice managers and dentists. Generally the practice managers mean that they are looking for an expert, professional who can help them with patient acquisition and retention for their dental practice, using ROI based marketing and advertising. ROI stands for Return On Investment. Majority of dental practice managers focus on measuring the ROI from the practice’s dental marketing investments.

As a dental practice, you need to apply top-notch search engine optimization strategies to your website. These dental SEO (Search Engine Optimization) tactics will help grow your dental site’s organic rankings. The organic results google, bing, or other search engines display are 100% free. In addition, consider this: According to Search Engine Journal, 70% of the links search users click on are organic. Dental SEO is also known as SEO for dentists and dental practices.

Majority of dental providers and dental practice managers believe that when they refer to Dental Search Engine Optimization or Dental SEO, they really mean 1) Higher rankings in Google search engine 2) Appearing in the top area of Google search 3) Appearing in the Google My Business results (local SEO) 4) Google paid ad being displayed in the top area. Dentist SEO is very similar to medical SEO. The key difference is that for dentist’s SEO to be successful, you will need to have many SEO pages written for each dental service provided by your practice. Dental marketing expert

Technically no 4 is not considered Dental SEO, it is dental SEM – Search engine marketing or paid ads. However for our dentists and dental practice managers, we will use this broader definition. See some examples of dental SEO here.

Google maintains a market share of over 90% when it comes to search engines, so SEO improvements are often geared towards Google search engine. The more often you can be at the top of a page for search results, the more likely you are to get potential patients to your website and grow your patient count. While dental SEO results take time to appear, the long-term benefits of this marketing effort cannot be denied and should be a part of your healthcare marketing plan. The experts at have years of experience helping dentists improve the SEO of their dental websites. We serve 1) General dentists 2) Endodontists – root canal specialist 3) Oral and maxillofacial surgeons, TMJ specialists 4) Orthodontists – alignment specialist 5) Pediatric dentists 6) Periodontists – gum specialists 7) Prosthodontist – replacement specialists. Below are some dental SEO tips and are among the things we do to help your website rank high in organic results. SEO for dental practice does not happen by itself. You will need to focus several areas to get high SEO rankings for your dental practice. It will also take many months before you start seeing results from the SEO. There are additional dental marketing strategies that should be considered. Advertising on Google and social media sites can also be beneficial.

Invisalign cost toledo oh - Dental SEO Expert Tips
Invisalign cost toledo oh - Dental SEO Expert Tips

34 key dental SEO questions asked by dentists and dental practice managers:

Table of Contents:

1. Evaluate What Keywords Your Website Has And What Keywords Are Missing
2. Short Tail Keywords and Long Tail Keywords
3. Advantages and Disadvantage of Short Tail Keywords
4. Advantages and Disadvantage of Long Tail Keywords
5. Technical Dental SEO
6. Off-Page Dental SEO
7. How to Acquire New Dental Patients
8. How many new patients does a dental practice need in a month to maintain their business and grow?
9. How can a referral network help dental practices acquire new patients?
10. How can online scheduling help a dental practice acquire new patients?
11. How can a medical engagement chatbot help acquire new dental patients?
12. How can managing a dental practice’s online reviews and reputation help it acquire new patients?
13. Is dental SEO and dental SEM different?
14. Is dental SEO profitable? Does it make sense to invest into dental SEO for my dental practice?
15. Is dental SEO a secret? or can I learn about dental SEO?
16. How is dental marketing ROI (Return On Investment) calculated?
17. Do I need to hire a dental marketing expert?
18. What is dental SEM?
19. I do not see my SEO rankings on page 1 of Google search, but search console shows that I am getting so many SEO clicks for certain keywords – What could be the problem with Google search data?
20. Why is SEO for dentists so difficult?
21. What determines the effectiveness of a dental practice website?
22. How much does a typical website for a dental practice cost?
23. Does traditional advertising for dental practices still work?
24. How can search engine optimization and content marketing help orthodontists acquire more patients?
25. Are there any specific marketing steps that have been proven to be successful for other dental practices?
26. Is the Bing search engine important for dental SEO?
27.What is dental SEO Marketing?
28. What is dental SEO?
29. Why do dentists need SEO?
30. What are the key factors used by Google’s SEO algorithms for dental SEO?
31. If I switch over to PatientGain’s GOLD or PLATINUM service, will I lose my current website’s dental SEO?
32. Why dental SEO depends on detailed procedures knowledge and content writing skills?
33. Do I need a detailed plan for the SEO of my dental website?
34. Additional related topics to dental SEO

1. Evaluate What Keywords Your Website Has And What Keywords Are Missing

Chances are you already have some essential keywords on your website in your content if you have had a website for a few years. With that said, you should always check so you have the right keywords on the correct pages. This area should be a part of your SEO evaluation. Many keywords and phrases are associated with your dental practice. Some of these words should be on every page, while others are specific to individual pages. For example, you will want the words “Dentist,” “Dental,” and the name of the town you operated out of on practically every page. However, keywords related to root canals should be on the root canal service page, and keywords about cavities should be on its service page. Inserting every keyword onto every page regardless of its relevancy, will not improve your organic ranking. This tactic is called “Keyword Packing” and is frowned upon in the world of search engines. If detected, you are likely to be penalized by search engines, hurting your overall organic rankings.

When selecting what keywords to focus on for your Dental SEO, you will want a nice mix of medical terms and terms everyone uses. If you use only medical terms, you will likely miss out on some patients who have no idea what you are talking about. You will also miss patients who will not use those words in the search engine query and use more common keywords. If they are not on your website, it will be hard for you to rank organically. If you use only common keywords and avoid medical terms, your website will not look authoritative to a search engine, and your organic rankings will again suffer. For example, if you have a service page talking about root canals, you will have “Root Canal” on that page as an SEO Keyword. You will also want to check to see if the medical term is on there: “endodontic therapy.”

To select what keywords to focus your dental SEO efforts on, review every page of your website. Make a list of words that should be on every page and then a list of only on some pages. That should be a good starting point for building your keyword list for your dental SEO marketing plan. Put some time into some research and look at related keywords to the ones you have selected. You may come across keywords you have overlooked or discover others you did not realize were associated with your current selection. It will help round out your dental SEO keywords and increase the chances of success with your efforts. 

Dental SEO Example – Patient searching for a family dentist. Patient located in Toledo Ohio

Dental SEO Example
Dental SEO Example

2. Short Tail Keywords and Long Tail Keywords

While you have likely heard of SEO and other terms associated with search engine optimization, you may not have heard or understood these two: Short Tail Keywords and Long Tail Keywords. While they may sound like a breed of wild animal with a winter hunting season, they are different kinds of keywords you use for dental SEO. Knowing the difference between the two will further refine your keyword list to make it more effective. Much like using medical terms and everyday phrases for dental ailments, you will also want a nice mix of these two types of keywords.

A short tail keyword, by definition, is a phrase that has three words or less. They are also known as “Head Terms” because they are the first few words you think of when someone names a topic. Generally, short tail keywords are broad and may cover a lot of topics. Good examples of dental; short tail keywords include:

  • Dentist
  • Root canal dentist
  • Same day dentist
  • Emergency dentist
  • Cavity 
  • Cavity Filling Repair

A long tail keyword, as you may have guessed, is somewhat the opposite. It is more than three words, and it less broad and more targeted. While a short tail keyword will bring in more traffic, long tail keywords bring a higher conversion rate. If someone uses a long tail keyword in their search, they are looking for something specific, and if your website is presented to them, you have a higher chance of converting them into patients. Some examples of long tail keywords for dentists would include:

  • Dentists that accept Blue Cross Blue Shield
  • Dentists with low self-pay rates
  • Emergency Root Canal On Weekends
  • Free Dental Exam For Children Under 10
  • Walk-In Dentist Open After 5 pm

3. Advantages and Disadvantage of Short Tail Keywords

Short tail keywords, unlike their Long Tail brethren, have a high web traffic volume associated with them. Generally, the shorter your keyword phrase is, the more volume you will get because it is broader. If you can get your dental website to rank in the top three for a short tail keyword, chances are you are going to get a significant amount of traffic. Keep in mind; however, if you are launching a website, these keywords will be among the hardest to rank for when starting your SEO plans. While your overall goal should be to rank high for as many short tail keywords as possible, they are a few challenges you will face.

Competition for short tail keywords tends to be very high. Everyone wants to rank high for them, so these words tend to be on every dental website. Some short tail keywords may even be incorporated into the name of a competitor. If you want to rank high for “Dentist,” expect stiff competition if your competitors are “The Friendly Dentist” or “Pottstown Dental Solutions.” The shortest and broadest short tail keywords will be challenging to rank for in search engines. For example, unless you are an international dentist conglomerate, ranking #1 for “dentist” could be difficult. Ranking #1 for “Dentist near me” is easier to accomplish, but as you can see, that is a longer keyword phrase. For keywords using “near me” Local SEO often plays a strong role.

While you will get a lot of traffic using short tail keywords, there are two disadvantages you should keep in mind. The conversion rate of those visits to your website is likely to be low. You may get more visitors to your website using short tail keywords than long tail keywords, but the conversion rate will be lower. If getting traffic is your goal, then great, but you do want potential patients to make appointments at the end of the day. Conversions are low because short tail keywords are less focused and do not target people as precisely as long tail keywords. “Dentist” or “Dentist near me” is very broad. That potential patient may be looking for a service you do not offer. You might appear as a top result, but they may move on once they discover you do not provide a service after visiting your website. With that said, there is a percentage of this traffic where you will be precisely what they are looking for. Hence, short tail keywords need to be part of your Dental SEO Plan.

4. Advantages and Disadvantage of Long Tail Keywords

Long tail keywords are very focused on their target audience, and therefore have a much higher conversion rate. When a potential patient types in a long tail keyword and your website appears, there is a good chance you are precisely the dental practice they are looking for. These keywords generally do not have much in the way of competition, compared to their short tail keyword brothers and sisters. Many dentists will use these keywords to highlight specific services they offer or denote certain dental practice traits. For example, a dental practice may use long tail keywords to showcase late hours, be open on weekends, or treat children. These specific aspects of a dental practice cannot be adequately highlighted using short tail keywords. Therefore long tail keywords must be used to bring attention to these services or unique attributes.

A targeted audience with a high conversion rate is advantageous, but there is a disadvantage to long tail keywords. Unlike short tail keywords, the traffic you see from these keywords will be low. It is a valuable audience that will visit your dental website, but it will be a small audience. Depending on the nature of your dental practice, this may be your goal. However, generally, you do want a fair amount of traffic to improve your organic rankings and grow your patient count. Long tail keywords work hand in hand with short tail keywords to bring you a healthy amount of potential patients to your website to convert them into regular patients.

5. Technical Dental SEO

What goes on behind the scenes of your website is just as important as the content on it. Technical SEO for dental websites looks at a website’s infrastructure to make sure everything is operating correctly. This aspect of search engine optimization is often overlooked or not fully understood outside of those who specifically work in this area of marketing. If ignored, you are putting your dental website at a disadvantage to your competitors.

One of the biggest killers of organic rankings is site speed. In today’s world of next day shipping and on-demand video downloads, people do not have the patience to wait for something to load. Your website needs to load within a couple of seconds on any desktop, tablet, or mobile device. Site speed is a critical factor in dental SEO, and technical SEO addresses it. The most common reason for slow site speed is unoptimized pictures on a webpage, videos loading, or multiple snippets of code, all trying to load simultaneously. Optimize these areas of your website, and you can expect your site speed to go up.

Your website must also be mobile-friendly. Over half of your web traffic likely comes from mobile devices. With that in mind, your website needs to have the same functionality on these devices as it would on a desktop computer. Good technical dental SEO will ensure your website loads correctly and is functional on a mobile device. Search engines are now penalizing websites that do not have an excellent mobile version of their site. Competing with other dentists without a mobile version of your website is like boxing with both hands behind your back. Give yourself a fair fight, and do not ignore site speed.

One of the most import part of dental SEO effectiveness is the speed of the website. As of June 2021, Google now ranks speed of the website, specifically mobile website, as an important factor for SEO rankings.

This new algorithm was launched sometime in mid 2021. Google’s page experience algorithm is designed to reward you for fast loading mobile websites. You can check the performance of your website, or any page at It covers 4 major areas:

1) performance

2) accessibility

3) best practices

4) SEO.

So as a best practice, your strategy should be to be “green” in all of these areas. When you run tests on , enter your website URL, and run it 4-6 times. Then take an average. Remember that this is a tool provided by Google, as a simulator that is close to what Google’s actual search algorithms’ see. So our view is that it is a very good way of evaluating a website. Here is the data from PatientGain’s new dental customer:

Here are the rankings according to Google, before moving to PatientGain’s dental marketing Fast WordPress platform: All score should be in green or 90 or more :

Performance : score of 35 out of 100

Accessibility : score of 81 out of 100

Best practices : score of 80 out of 100

SEO : score of 86 out of 100

before moving to PatientGain's dental marketing Fast WordPress platform

After moving to PatientGain’s dental marketing Fast WordPress platform: All score should be in green or 90 or more :

Performance : score of 96 out of 100

Accessibility : score of 98 out of 100

Best practices : score of 100 out of 100

SEO : score of 100 out of 100

6. Off-Page Dental SEO

Off-Page Dental SEO involves things that do not appear on your website. The majority of off-page SEO involves backlinks. Backlinks are other websites linking to your website. The more websites that link to your website, the more authoritative you appear to search engines. In turn, you begin to rank higher than your competitors. With that in mind, backlinking is not strictly a numbers game. You want more quality links than quantity. If you aim just to be linked on pages full of other links (known as link farms), you often get penalized in organic rankings. You want to be linked to other quality websites. While your competitors are unlikely to link to you, local business organizations, medical associations, and blogs are often great places to get linked from. If you write a column for a newspaper or get featured in a story, you can usually get a link to your site on the online version of their story.

More likely than not, you will get most of your likes from websites ending in .com. However, it would be best if you tried hard to find ways to get listed on websites that end in .org, .edu, or .gov. These websites are generally considered much more authoritative and will boost your organic rankings much higher than .com websites. However, these are often among the hardest to get linked on. Building backlinks is a long-term process, but you should build a nice, healthy list of sites that link to your dental practice over time. However, you should never try to “buy” links and create artificial back links. This is a recipe for a disaster.

7. How to Acquire New Dental Patients

Dental practices need patients to succeed and grow. The current patient count today will not be the same next month or next year. There are plenty of reasons why a patient may stop coming to a dental practice. The most common causes include:

  • Changing insurances that are not accepted at that dental practice
  • Moving away from the area
  • Finding a dentist that has more services that fit their needs
  • Finding a more affordable dentist
  • A bad patient experience

Some of these things can be controlled by changes made at a dental practice, and other items will happen no matter what the staff does. The best way to avoid a constantly dwindling pool of current patients is to actively go out and acquire new patients for a dental practice. The experts at can help!

8. How many new patients does a dental practice need in a month to maintain their business and grow?

The number of new patients a dentist needs to find in a month is difficult to pin down. The more patients you bring to a practice, the better. However, setting a concrete goal will undoubtedly help a dental practice and their marketing team concentrate on what they need to do to meet that number. Several factors should be considered when determining a plan for new patients to acquire in a month. They include:

  • How many patients have left the practice
  • How many patients are active versus inactive
  • How many patients are scheduled for future appointments
  • What the local competition looks like
  • The population density where a dental practice is located

With those factors in mind, many dental practices have a goal of 10 to 25 new patients in a month. Some, however, may want to set a goal of 25 to 50 patients in a month if they have a high turnover rate of attrition with their current patient count. These numbers should be applied to the number of active dentists in a practice, not the overall practice. 10 to 25 new patients for one dentist is great but will not help a dental practice that counts ten dentists on its payroll. 

9. How can a referral network help dental practices acquire new patients?

As impressive as a dental practice may be, it may not be able to serve every patient that comes through its door. A patient may need a specialist for a dental service, find a dentist that takes their insurance, or perhaps a dental practice simply does not have the capacity to take on the patient and serve them as quickly as possible. Those situations at other dental practices present themselves as an opportunity for your dental practice. Establishing a referral relationship with other dental practices and medical practices can be a great source of new patients to a business. Specialty dental practices, like a root canal dentist, will want to establish a referral relationship with general dentistry practices. General dentistry practices will wish to a referral relationship with family doctors, urgent care centers, and other medical practices that see patients but do not have oral healthcare specialists on staff.

When a referral network is created between a dental practice and their new partner, any new patients that come through the network need to be treated with extra care. Their experience, especially their first time there, needs to be great. If a patient has a negative experience at a dental practice, it could have grave consequences. First, they are unlikely to return for future treatment or services. Second, if enough patients report back to the referring doctor about the poor treatment they receive, they will likely stop sending patients. This will dry up a source of referral patients to a practice after much work was put into building it.

To make it easy for another doctor to refer a patient, the referral process must be as easy as possible. Setting up a secure portal on a dental practice’s website is a great way to make sending medical records easy. The staff at another dental practice will have to take care of the secure transfer of records. Making their job easy will ensure the process gets moved along rather as quickly as possible. To maintain HIPAA compliance, any data sent to a dental practice from a referring doctor must be encrypted and stored on a secure server. From there, those records can be transferred into the patient management system for the dental practice to use. 

Finally, please do not neglect the referring doctor and send a thank you note for patients referred to your dental practice. An occasional gift basket will show them that you appreciate the referral relationship. Also, if appropriate, send a note back to a referring doctor letting them know the patient’s status and how things worked out for them.

10. How can online scheduling help a dental practice acquire new patients?

People today have taken more ownership in their health care decisions, including their oral health. More so today than before, people are going online to research their healthcare choices. With that in mind, they also like to make appointments as soon as possible once they decide. By offering online scheduling, a dental practice is speeding up the process of securing a new patient. 

There are several advantages to online scheduling that dental practices can benefit from. First, the ability to schedule online is not limit by the business hours of a dental practice. It is available overnight, on holidays, and any other time a dental practice is not open. It forgoes the hassle of playing phone tag with a patient trying to find a slot that works best for them. Instead, they can simply select their own appointment time. Online scheduling systems also sync up with a practice’s patient management system. This prevents accidental double bookings, which can lead to a very negative patient experience. As soon as an appointment is made, it is shaded off in the system so no one else can make an appointment. 

Online appointments work best when automatic reminders, via email or text, are sent out to the new patient to remind them of their appointment. This helps lowers the “no show” rate among all patients, which tends to be higher amongst new first-time patients. Also, any information entered into an online scheduling system needs to be secured and meet HIPAA compliance rules. Even if a dental practice is not asking for any Personal Health Information (PHI), they are responsible for whatever patient enters into the system.

11. How can a medical engagement chatbot help acquire new dental patients?

A dental practice’s website will be one of the first things many new potential patients will visit and explore before making a decision. Despite the best attempts of a content writer or a website designer, there will be new likely patients who have questions. These questions will either be called in or messaged to the practice. Unless there is someone immediately available to answer the phone, they will have to wait for their answer. A dental engagement chatbot can help speed up that process!

While fairly common in the retail industry, the healthcare industry has found a lot of value in this app embedded into a website. A chatbot is simply a program with prewritten questions and answers that helps website visitors find the information they are looking for or accomplish simple tasks. The goal of a medical engagement chatbot is to intercept some of the most common questions and requests before they are sent to the front desk staff. The staff can then focus on patients with more complicated problems, helping them quicker, providing a better overall patient experience. As for what questions and answers need to be prewritten into a chatbot, simply ask the staff to list the questions and tasks patients most often presented to them. While this will not eliminate all common questions via phone or message, it should help cut down on them. For any question that a chatbot can not answer it will take the website visitor’s contact information and question and store it on a secure dashboard. From there, a staff member can handle them in the office and contact the potential patient. 

The advantage of a chatbot is that it is always available, much like online scheduling. It will assist website visitors if the phones are busy, overnight, or in the middle of a holiday break! A chatbot is also highly customizable. If a new question starts becoming more frequent, it can easily be reprogramed to address it. For example, many chatbots were reprogrammed, and new COVID-19 questions were added in 2020 when many patients called healthcare facilities with questions. When the pandemic finally subsides, many of these questions will be removed and replaced with other questions.

12. How can managing a dental practice’s online reviews and reputation help it acquire new patients?

Other than a website, many new potential patients will also research the reviews of a dental practice before making their first appointment. These reviews need to be monitored, managed, and cultivated to give a dental practice a good shot at acquiring that potential patient’s business. If a dental practice ignores their reviews, they risk making it easy for a competitor to scoop up new patients that were meant for them.

The first step in reputation and review management is creating or claiming a listing on one of the major review websites: Google, Yelp, and Facebook. While Google will be where the vast majority of your reviews will live, Yelp and Facebook also tend to get a few reviews that must be monitored. To claim or create a listing on Google and Yelp, it needs to be verified by phone or postcard. This process is not challenging, but it must be followed to get access to the reviews. Once claimed, make sure all listings have the same information as a dental practice’s website. Confirm and correct any mistakes involving:

  • The name of the dental practice
  • Address, including office or suite numbers
  • Phone number
  • Hours of operation
  • Website URL

Managing reviews that patients leave is critical. Replies back show future potential patients that feedback is monitored and respected by a dental practice. For positive reviews, simply thank them for their patronage and tell them that the practice looks forward to serving them in the future. Negative reviews need to be treated more carefully. Do not threaten or bully a negative reviewer into changing or deleting a review. Taking this tone will not make a dental practice look good and could generate negative publicity. If the negative reviewer can be identified, the dental practice owner should contact them to see if their problem can be addressed before writing a response. There is a chance they will change their review to a more positive one, but even if they do not, it can then be mentioned in the response as further proof to others that feedback is taken seriously. Sometimes the negative reviewer can not be identified. They either left before registering, used a different name for leaving reviews, or may have even mistaken a dental practice for another business. In this case, simply say that they can not be found in the patient records and ask them to call to talk about their experience.

Finally, to cultivate reviews, a dental practice simply just has to ask. Negative reviewers are generally more motivated to leave comments. Nudging and asking satisfied patients is more than enough to get a reliable percentage to leave feedback. The most effective review requests either come via email or text message. A dental practice should strive to make the process involve as few clicks as possible. You will lose reviews for each additional click in the review process. One-click should be all that is needed to have them start to leave their kind words. Email review requests tend to be cheaper than text message review requests, but text messages will have a higher conversion rate. Some dental practices use both to maximize the chance for them to receive positive feedback.

13. Is dental SEO and dental SEM different?

Yes, dental search engine optimization or dental SEO refers to results displayed by the search engine in response to a search query or a search sent by a person using a keyboard or speaking to a device, like Apple’s Siri on an iPhone or Amazon’s Alexa device.

Dental SEM stands for dental search engine marketing. This refers to paid ads on search engines like Google, Bing etc. Usually, but not always, paid ads are displayed in the top area of a search results. This is also known as PPC ads, referring to Pay-Per-Click ads.

Dental SEO and dental SEM compliment each other but do not replace each other. However there is an overlap between both of them.

14. Is dental SEO profitable? Does it make sense to invest into dental SEO for my dental practice?

Often, PatientGain gets inquires from dental practice managers and dentists, and key question asked is “Is dental SEO profitable? Does it make sense to invest into dental SEO for my dental practice?” The answer is, YES, and let’s walk you through a real customer. Doctor Accardi DDS, has been in his private dental practice for 20+ years. He is located in southwest USA and in a very competitive area. He has been focused on transitioning his general practice dentistry to more focused dental practice on 1) dental braces 2) Invisalign 3) all-on-4 dental implants 4) porcelain veneers. Using PatientGain’s dental marketing solution, without spending on ads on Google and Facebook/IG, the follow results were achieved.

Base line in month 1 – Using PatientGain’s Platinum service $999/mon. 176 new patient leads received. This is the first month after going live.

Is dental SEO profitable? Does it make sense to invest into dental SEO for my dental practice?

In month 4 – Using PatientGain’s Platinum service $999/mon. 277 new patient leads received.

Results: Dental SEO takes time and is difficult. However, we have seen excellent ROI (return on investment) from dental SEO for dental practices across the USA and Canada.

Does it make sense to invest into dental SEO for my dental practice?

To learn about how to calculate dental marketing ROI (return on investment), see this page. It covers the formula and examples.

15. Is dental SEO a secret? or can I learn about dental SEO?

First, dental SEO is not a secret. Google has a very good blog to learn about SEO. Dental SEO or medical SEO is based on algorithms and data intelligence. Google original search algorithm was invented two Stanford university students in Palo Alto California, about 20+ years ago. It has been constantly refined and updated. Google has spent billions of dollars on its search technology. PatientGain believes that Google search engine is the most accurate search engine in the world.

16. How is dental marketing ROI (Return On Investment) calculated?

Dental marketing ROI is calculated by (Total revenue generated Minus $ spend on campaign ) Divided by  $ spent on a a campaign. So you have to have data in order to calculate the results.

How is dental marketing ROI (Return On Investment) calculated?

You can read more and see examples on this page.

17. Do I need to hire a dental marketing expert?

For a dental practice to grow and acquire new patients and replace ones they naturally lose through attrition, they need to have an effective dental marketing plan. Many make the mistake of doing this themselves. With all of the other demands of running a successful business, an owner may not give the marketing area of their dental practice the attention it needs. Contracting with a professional dental marketing expert will help be beneficial for your dental practice.

18. What is dental SEM?

Dental SEM stands for Dental Search Engine Marketing. Although some may switch these terms, SEM and SEO are not the same things. SEO, or search engine optimization, is an element of SEM, or search engine marketing. SEM uses both paid and organic results to promote a dental practice’s website. The other part of SEM, other than SEO, are pay-per-click ads or PPC ads. These two elements of SEM often work together to enhance the effectiveness of each other. SEO involves improving a website using keywords to appear in the organic results of a search query. PPC ads involve selecting target keywords to bid on so that a website will appear in a paid result. SEO improvements will often make PPC campaigns more effective. For example, bidding on a target keyword for a search engine marketing campaign is much easier if that word frequently appears on a dental website. If a dental practice wants ads to show up for root canals when people search for them, it is easier to win that bid if that keyword appears in the content. Some dental practices may start to ignore PPC campaigns once their SEO work begins to show results. This would be a mistake for them to do this. First, it allows competitors more room to advertise, potentially taking patients away from a dental practice. Also, it can be compelling for a potential patient to see a dental practice appear in both paid and organic results. Effective SEM marketing has both an SEO and PPC component working together to attract users to a website.  

19. I do not see my dental SEO rankings on page 1 of Google search, but search console shows that I am getting so many SEO clicks for certain keywords – What could be the problem with Google search data?

This is a common question asked by dental practices, and by other healthcare practices. First thing to understand is that each person does not see the same results, and mobile results and desktop results are not the same. There are 200+ factors considered by Google’s search engine, before it displays search results. User’s location, past search history, device, behavior, settings, and many other factors. In this case, a dental practice located in Palo Alto California is concerned that their SEO rankings are not working. However, they are looking at the big screen of the computer in the dental office, and most patients are on mobile devices. Mobile results are not exactly the same results you will see on a desktop. Here are some details that may describe the issue.

  1. Approximately, 82 Percentage of patients searching for dental services are doing so on mobile devices.
  2. When potential patients search and look at the mobile device, the top area is usually Google paid ads.
  3. As these patients scroll down, next they will see local SEO results from GMB (Google My Business)
  4. Google may also display common questions asked by patients.
  5. Next the user will typically see SEO results.
  6. However, many users will now “scroll further”
  7. At the bottom part of the mobile screen, there is “See more” , which will load more results.
  8. If a user clicks on any of the questions, or See more to scroll further, they are no longer on page 1, however they are still likely to click on your SEO rankings.
  9. So data from Google’s search console is accurate, and the dental practice, in this case, may not see their ranking in the top area, but they are still getting clicks on the SEO, and hence leads.
  10. So the SEO is working and results in the Google search console are correct. (See some screenshots below)

Dental SEO example: Patient looking for “dental implants near me”.

This is page 1 view on a mobile device.

Dental SEO example: Patient looking for "dental implants near me"
Dental SEO example: Patient looking for "dental implants near me"

If the user clicks on any questions, they may not be on page 1 results of the Google search results.

If the user clicks on any questions, they may not be on page 1 results of the Google search results.
If the user clicks on any questions, they may not be on page 1 results of the Google search results.

If the user clicks on see more, they may not be on page 1 results of the Google search results.
If the user clicks on see more, they may not be on page 1 results of the Google search results.

At the bottom part of the mobile screen, there is “See more” , which will load more results. If the user clicks on any of the questions, or See more to scroll further, they are no longer on page 1, however they are still likely to click on your SEO rankings. So the results from search console will count these clicks as search results related to the original keyword.

This can explain that you may not see your SEO results on the page 1 of Google search, but you are still getting benefit from SEO clicks. So the data from Google search console is accurate.

20. Why is SEO for dentists so difficult?

Dental SEO or SEO for dentists and dental practices is complex and is constantly changing. It is based on data science, human behavior, search algorithms, and 200+ factors considered by Google ‘s search engine. Since over 90 percentage of the searches happen on Google search engine in the USA, most SEO professionals focus on understanding how Google’s search engines algorithms work. There are many other search engines, but based on PatientGain’s experience, Google is the most accurate search engine. It delivers value to the the user, a person person who is searching for a specific item or service or any subject. PatientGain also believe’s that Google delivers value to advertisers also.

21. What determines the effectiveness of a dental practice website?

Majority of the dental practices believe that by having a nice looking website, with moving images, perhaps a nice background video in the top area of the dental website, will cause the website to be attractive, and cause patients to call your practice. The truth is that your dental website should be pretty, but it must have 3 basic properties : 1) It must load within first 3 seconds. 2) It must have useful content, as perceived by Google search engine and your patients (content has to be unique, cannot be copied) 3) It should promote 3 things a) your services b) Your practice and location c) the main providers.

There are 9 specific areas to consider:

1) Is the website designed for your practice, and for your brand? Is it attractive?
2) Does the website cause the patient (potential or new patient) to take an action, called “conversion”?
3) Does the website provide useful information to a potential or new patient , called “content”? This is crucial for your SEO rankings also
4) Does the website work on all devices like, mobile, iPad, desktop?
5) Does the website load within 4 seconds or less?
6) Is the information collected from the website stored securely in a HIPAA compliant database?
7) Does the website have intelligence?
8) How is the technical structure of the website, is it designed for high SEO rankings?
9) Is the overall design of the completed website gone through A/B testing?

Read more about dental websites effectiveness here.

22. How much does a typical website for a dental practice cost? 

Dental websites can be created by the owner of a practice, without any costs. There are many free website companies. However, in the business world, there is never a free lunch. The free websites have a catch. Next level is Sub $1000 inexpensive websites. These websites usually have copied content and are hosted on cheap servers. This can be a good start, if you are not focused on growing your dental practice every month, or perhaps you are in an area where there is no competition for 50+ miles. Some companies offer the same websites for $1000 to $2000, with few minor changes. There are many good companies who offer websites for $3000 to $5000 price range. These companies have experience and have some results to share with you. Next level is $5000 to $10000 websites. In our research, if a website costs more than $3000, it must be A/B tested and should have non-plagiarized, high quality content and it should load within 3 seconds per Google’s guidelines.

Generally, you should consider 4 main costs: 

1) Initial dental website set up. 

2) Monthly hosting and management fees. 

3) Advertising costs – Like Google ads, Facebook, Instagram ads. 

4) Fees for HIPAA compliant apps – For example, CRM, Lead capture apps, Chat*Bot, Reputation management, Texting apps, Email marketing apps, Payment apps, Monthly SEO content writing costs.

However, you can avoid costly setups, and highly inefficient marketing strategies by simply using PatientGain’s GOLD or PLATINUM monthly service. Consider GOLD monthly service for $599/mon from PatientGain or PLATINUM monthly service for $999/mon from PatientGain. Both of these services include A/B tested website, great customer service, SEO, and 20+ apps to help your dental practice grow.

23. Does traditional advertising for dental practices still work?

In advertising, there are two types of marketing they can consider: Digital Advertising and Traditional Advertising for your dental practice. While some marketing experts will tell you that a dentist will not have any use for traditional advertising in today’s digital world, that is not exactly true. While it is accurate to assume digital advertising will take the lead in most marketing plans, traditional advertising plays a role if appropriately used. The experts at can help a dental practice navigate both digital and traditional advertising methods to support a dental practice so it can grow and succeed.

24. How can search engine optimization and content marketing help orthodontists acquire more patients?

To the majority of the public, dental care involves a dentist. Beyond that concept, there is not much knowledge about the different types of professionals in this field of medicine. As such, effective marketing and advertising are needed. An orthodontist works in oral healthcare, but many people may assume they are just another regular dentist. However, while all orthodontists are dentists, not all dentists are orthodontists. Marketing and educating a target audience about this difference will help an orthodontist grow their business.  

Orthodontists are specialists. Orthodontists are specialists who focus on bite and alignment of teeth. According to American Association of Orthodontists, Orthodontists have 3,700 hours of orthodontic training. So as we market you, our focus is to differentiate you from a general dentist. Read more about marketing for orthodontists.

25. Are there any specific marketing steps that have been proven to be successful for other dental practices?

Much like marketing for other areas of the health industry, modern dental marketing generally relies on digital and online marketing strategies. Successful dental marketing plans will invest in various areas of online marketing to reach current and new patients. Digital marketing is constantly changing, but some areas have remained constant over the years. A well-rounded dental marketing plan will include both digital and traditional marketing tactics to succeed.   Read more about specific tactics that work for a dental practice.

26. Is the Bing search engine important for dental SEO?

Yes, Bing is the 2nd most used search engine in USA.  Bing search engine (Microsoft) should not be ignored. If you use PatientGain’s GOLD or PLATINUM service, we also focus on Bing SEO rankings for your practice. Bing search engine is the 2nd most used search engine in USA. It is also the default search engines for millions of new PCs sold. According to Gartner in 2020, there were more than 275 million PCs sold. So Bing search engine is also important for your dental practice’s SEO.

27. What is dental SEO Marketing?

Dental SEO marketing is one of the most potent tools available to a medical marketing specialist looking to boost the organic rankings of a dental practice’s website. When new patients begin their dental health journey, they will start their search using a search engine. The search engine has long since replaced the telephone book for people who are looking for local services. The idea behind dental SEO Marketing is to make sure a dental practice’s website shows in the top results when people search for the services they provide.

A search engine will return millions of results on millions of pages. The vast majority of people searching online will not look past the first page of results. Many do not look past the top 3 or 5 results on a page. As such, a dental practice needs to appear in those top results to grow its business. Dental SEO marketing assists with that by giving search engines a better understanding of a website and how it is relevant to various keywords a typical target audience will use when searching online. 

Dental SEO marketing is, by in large, considered to be very cost-effective if done correctly. The time and effort put into good SEO work now will give benefits for quite a while. If a dental practice can lock in a top spot in search results, it is often challenging to dislodge them from that top stop without a considerable amount of effort. With that said, it does take time to see results. Unlike Pay Per Click campaigns, where someone writes an ad, sets a budget, determines the targeting, and begins to see the ad the next day, SEO is not as immediate. It can take up to 4 to 6 months to see the fruits of SEO Work begin to impact a dental practice’s organic results. A dental practice needs to be patient. Changing or tweaking dental SEO marketing plans every day or every week will not give it the room it needs to develop and gain traction. Constant changes do not help a search engine better understand the context of a site. This time can take longer if competitors catch wind of a practice’s SEO improvements and begin improving their website. While not every competitor will monitor your site, you should monitor your most formidable competitors. They are trying to improve their SEO rankings just like you. 

Dental SEO marketing is also something that is constantly evolving and must be monitored. Excellent SEO work that solidified a dental practice’s #1 result spot in search engines may not be able to hold up over time. As new services become available and other search phrases begin to be used more, a dental practice may find its rankings fall over time because they did not update their site’s SEO. Monitoring SEO and looking for developing opportunities to get good rankings on emerging keywords and phrases should be one of the goals of an effective dental SEO marketing plan.  

28. What is dental SEO?

The concept of applying dental SEO to a dental practice’s website is relatively easy to understand: making it easier for search engines to rank a website in search results. The process of applying dental SEO to a website can be rather complicated and time-consuming. Again, it is cost-effective, but there needs to be a commitment to do it right to pay off in the long run. One of the first things that need to be done is to draw up a list of keywords a target audience is most likely to use when searching for dental services. These keywords need to be peppered throughout the content of the entire website where they are relevant. For example, if a practice offers root canals, the keywords related to root canals should be on that service page, and some should be on the home page. They should not be on pages that describe other services, like braces or getting cavities filled. Keywords also should not be overused. Plastering content with too many keywords is frowned upon by most search engines and it will penalizes organic rankings.  

When determining keywords for dental SEO, a practice needs both short-tail keywords and long-tail keywords. Short-tail keywords tend to cover broad topics, drive more traffic to a site, and are three words or less. Short-tail keywords, however, have lower conversion rates. Long-tail keywords, in turn, have higher conversion rates, are four words or more, and cover particular topics. However, they tend not to drive as much traffic to a site. Long-tail keywords are also becoming important when people use voice search on smart speakers or digital personal assistants. People tend to ask questions that are four words or more, and if a dental site can match that question and provide the answer, it will rank higher and higher.

Another thing that impacts organic rankings covered by dental SEO is site speed. How fast a site loads will significantly impact the user experience and the overall organic ranking of a site. A slow site speed can derail even the best dental website. Patients today want things quickly, and if a site does not load in a few seconds, they will return to the search results to look for another solution. Search engines track the behavior of users, and if too many immediately come back and look at other results, then that dental website will seem less relevant. Search engines also want to provide a good user experience for that consumers. Search engines regularly test a website’s site speeds, and those results impact rankings. The most common culprits to slow site speed generally are unoptimized pictures, movies playing directly from the site, and code interfering with other code on the site. Site speed is a technical aspect of a website, and the reasons that are slowing down a site is often not very apparent. An experienced SEO specialist is needed to weed out the issues and fix them.

Not all dental SEO work takes place on the actual site. Off-page SEO is another aspect of dental SEO that dental practices need to pay attention to grow. Unfortunately, off-page SEO is often beyond the direct control of a website designer, but just because it can not be controlled does not mean it should not be considered. Off-page SEO usually involves other sites that link to a dental practice. Getting these referral links can be challenging to do, and it takes time and patience. Avoid getting links from sites known as “link farms,” which are websites that only have links and provide little if any content of value. The most common places a dental practice can get linked from are when they join medical associations or business organizations. These groups often have directories of members that will list various contact information, including website URLs. Another way, although a little more complicated, is when news outlets publish stories online about a dental practice or column is written by one of the providers. Online versions of these stories are often linked to a dental practice and can provide incredible SEO value. Sites ending in .com are going to be the most likely source of referral links. Occasionally, although immensely challenging, a referral link might come from a more valuable .edu, .gov, or .org site. Links from these sites often make the site look very important in the eyes of a search engine.

29. Why do dentists need SEO?

Dentists need SEO so they can reach as many people in their target audience as possible. While a dental website may perform okay without dedicated SEO work, they are sure to miss an larger audience they could use. For a dental practice to be successful and grow, they need a steady influx of new patients. The current patient count they have today will not be the same patients they have a year from now. Patients drop off for a variety of different reasons. Some common causes include:

  • Moving away
  • Changing insurances
  • A bad experience at a dental practice
  • No longer needing their services
  • No longer being able to afford the care there
  • Switching to a dentist that is close or has better availability

Without a constant flow of new patients coming in through the front door of their facility, a dental practice will struggle to succeed.  

A dental practice needs dental SEO because many of its competitors actively use this marketing technique for their business. If ignored, these competitors will not only take patients that a dental practice is leaving behind, but they will start creeping in and take away the patients they currently have. Strong Dental SEO work is needed to maintain good rankings and fend off any upstarts opening a new practice in the area.  

The effective use of keywords also will, as an additional benefit, make pay-per-click advertising more potent as well. PPC ads use target keywords when promoting a dental practice’s site in paid results. The more targeted keywords appear in content, the more relevant the ad will look to a search engine marketing platform. For example, if a dental practice is advertising search results promoting braces, but there are hardly any keywords related to this service, costs will go up. If the keyword being targeted is not even showing up on a dental practice’s website, the ad might be blocked altogether from being shown. As another example, if a dental practice were bidding on the word “hot dog” to show a dental practice ad, it would be difficult and expensive, if not impossible, for that ad to show in search results. However, if there were a page with content about dental practices and mentioned hot dogs throughout that page, there would be a better chance of it appearing and costing less.  

Dental SEO is just one crucial part of a dental medical marketing plan. On its own, it can help significantly improve the quality and conversion rate of a dental website. Working with other medical marketing strategies, such as content marketing, can be an amazingly effective marketing tool.

30. What are the key factors used by Google’s SEO algorithms for dental SEO?

Google does not provide exact steps and details of the SEO algorithms – It is a closely guarded trade secret. However Google has provided many good blogs, articles and her staff has provided many pointers over the years.  Here is a summary list : 1) High-quality content (cannot be copied from another website & must be written just for your dental website). 2) Structure and coding of the website – Does it load in less than 3 seconds. If you are using website code that was not written for speed and optimization, your SEO will suffer 3) Page speed. 4) Page experience per Google’s tool 5) On-page SEO optimizations 6) Internal-linking. 7) External linking. There are additional 200+ SEO ranking factors. In short, if your focus is to provide value to the website reader (in this case a potential dental patient or an existing dental patient), and make it easier for the Google’s search engine to understand your content, you will have good SEO results.

31. If I switch over to PatientGain’s GOLD or PLATINUM service, will I lose my current website’s dental SEO?

No, you will not lose your SEO rankings. Any knowledgeable SEO company will take basic steps to ensure that your SEO rankings will not be lost. Here are some simple steps you can take. 1) Using Google’s “site:” option, find out which pages are already in Google search. 2) Make a list of all URLs 3) Study the H1s, Meta tags, and content of each page. 4) Create a mapping file of all current URLs 5) Optimize each URL to new URLs – Sometime you will need to shorten long URLs. 6) Add 301 redirects in the new website – so all old URLs are captured 7) Make sure that you update nameservers and other domain settings to new web-server. 8) You may have to account for https forwarding URLs.

Once the new site is live, adding Google analytics, search, tags should be completed. Once the new website goes live, there may be 2-7 days of time frame, where you may see some rankings as “missing” from results. This is normal, as the Google search engine’s algorithm’s are adjusting to the new website’s structure and content.

If you have followed the above steps, and some other best practices, you should not see a decrease in SEO rankings. 100% of our customers see an improvement in the SEO rankings. However it is not a simple “one step” or a switch. It is a process that will take time. From a few months to many months. Here is a very good video from Google’s staff.

32. Why dental SEO depends on detailed procedures knowledge and content writing skills?

For a dental practice to get constant, quality web traffic, they need to rank well in organic results for their top keywords. While they can undoubtedly get some traffic from pay-per-click (PPC) ads, this can be costly and likely can not be maintained. Good organic rankings depend significantly on a site’s search engine optimization or SEO. Good SEO is impacted by a dental practice’s detailed knowledge of procedures and their ability to write good content their site. These two factors play a significant role in a dental practice’s SEO and its effectiveness at promoting its website. Learn more how a dental SEO content plan can help your dental SEO rankings.

33. Do I need a detailed plan for the SEO of my dental website?

Your dental website will need high quality, non plagiarized content, focused on providing value to the visitor. Mainly you have these target audience: 1) New potential patients. 2) Existing, returning patients 3) Search engines. 4) Other providers (who will potentially refer patients to you) 5) Local PR, news agencies. 6) Your social media pages. 7) Engagement apps

So as a savvy business person, dental practice manager you want to attract all of these target audiences. Read more about SEO content plan here.

34. Additional related topics to dental SEO:

Digital Marketing For Dentists & Dental Practices
Dental Marketing Pricing ($199/mon to $999/mon)
Dental Website Design Cost
What Is Dental SEO, and Does It Work?
How Voice Search Impacts Your Dental SEO
Dental Marketing ROI Calculator Used By Top Dental Practices
Dental Practice Advertising
SEO for Dentists: How to Reach More Patients Online
Dental SEO Keywords
What Is Dental Marketing? How Dental Marketing Works?
What Makes a Dental Marketing Company Helpful to Your Dental Practice?
Are there any additional dental SEO questions and answers?

PatientGain is a dental marketing company that serves all 7 types of dental practices

Dentistry Practices – General dentist
Dentistry  Endodontist – Root Canal Specialist
Dentistry –
 Oral and Maxillofacial Surgeon
Dentistry –
 Orthodontist – Alignment Specialist
Dentistry –
 Pediatric Dentist
Dentistry –
 Periodontist – Gum Specialist
Dentistry –
 Prosthodontist – Replacement Specialist

The experts at are ready to help you with your Dental SEO needs. We can also help you take advantage of new areas of Dental SEO, such as Speech Based Dental SEO. Make an appointment today with our team, and let us show what we can do for you and your business!

Dental SEO Expert Marketing ($599/mon Using GOLD Service)

As a dental practice, you need to apply top-notch search engine optimization strategies to your website. These dental SEO (Search Engine Optimization) tactics will help grow your dental site’s organic rankings. The organic results google, bing, or other search engines display are 100% free.