Speech and Voice Based SEO For Doctors & Dentists
Majority of patients are looking for your medical services are using mobile devices and they are “Speaking” to their Mobile Devices like Siri – So Speech Based SEO is becoming extremely important for your Medical Website’s SEO. Speech Based Medical SEO – New Emerging Area, has become extremely important for your SEO rankings.
Example of speech based medical SEO below. Patient is speaking and search for “nearest poison ivy treatment clinic in davie fl” – Google search displays the most accurate data (based on our research) . In this example below you will see that first top priority is to display the national position control information. Next most important information is first organic SEO results and also local seo results. These type or results allow the user, a potential patient to make an informed decision on either to go the local urgent care center or call the national poison control center.
Measurement of Medical SEO
There are many automated tools available to provide you rankings of your keywords and of your website. However we have found that they use generic algorithms and are not accurate or dependable. As ranking algorithms from Google change more often than tools can “simulate” actual rankings. Our approach is based on automation and validation by an SEO expert, who makes decisions based on conversion factors also. What this means is that every keyword has a different conversion. Plus every landing page has a different conversion. Origin of search matters also. For example a patient searching for a specific treatment from a mobile device is likely to respond to your ads, page title listing differently than a patient searching for a specific treatment from a desktop device. Mobile user, if lands on your webpage needs to have a fully optimized mobile page with focus on immediate communication. For example if this patient was offered a SMS/Texting option, the conversion rate goes up by 14 percentage. Another example is more an more patients are “speaking to devices” like Siri and Alexa. The search terms used by humans when they speak are different than the ones “typed” into a device.
We have measured and run hundreds of A/B tests for mobile patients looking for treatment. This data gives PatientGain a competitive advantage.
4 Ways to Improve Your Urgent Care Center’s Experience
1) Reduce Wait Time in Your Clinic’s Lobby
No patient wants to wait long to be seen at an urgent care center. They came to your location because they didn’t want to spend hours in the emergency room or wait days for their regular doctor to be seen. Wait time is commonly defined as the time between the moment a patient walks through the door of your clinic and when they are seen by a provider. Wait time can easily be calculated in your patient management system. Taking the average of wait times from your patients can show you how quickly they are being seen and if there are any days of the week or times of the day that tend to have longer wait times. Streamlining your operations can often bring down overall wait times.
2) Measure Patient Satisfaction
Send patient satisfaction surveys to all patients. Surveying patients is another factor to consider when measuring patient experience. There may be a low wait time and a good patient per hour ratio, but if your patients are not happy with their care, those two numbers are less meaningful. You need to know how they feel about their visit to your clinic and if they would suggest it to friends and family. Ask every time they visit your clinic for feedback gauge satisfaction over a period of time.
3) Use EMR Data Effectively
Most of the urgent care centers do not utilize the hidden valuable data in the EMR systems. Using data from your patient management system, calculate the percentage of patients who return to your facility for further treatment. Patients who are not happy with your service are unlikely to return. Encourage your staff to make the patient experience as best as possible by explaining to the patient all aspects of their visit. Inform them where they can pick up their medication and advise them on what they can do to make their illness or injury heal quicker. Another effective way to encourage patients to come back to your clinic is calling a few days after their treatment to see how they are feeling. This call goes a long way to show your concern for a patient, and it is an excellent way to check in on them to ensure they are following through with the treatment given to them.
4) Use Online Reviews To Improve Your Online Reputation
Online reviews can either help or ruin your clinic. Being aware of online reviews and managing your reputation is key to any location. You need to monitor reviews left on Google, Facebook, and Yelp. Improve your online reputation by requesting reviews after patients have received service at your clinic. Yelp forbids the solicitation of reviews, but you can still ask patients to leave a review on Google or Facebook. Make it as easy as possible involving as few clicks as possible to leave a review. The more clicks it takes to leave a review, the more likely your patient will abandon the process.
6 Key Pillars of Healthcare Medical Marketing for Physicians. Used by the Top Clinics in USA and Canada.
Your patients start their journey to find your medical services in many ways. They may have immediate need for specific service, like a parent looking for a “pediatric urgent care near me” and over 78 percentage of the time they will go to Google and search. And majority of the time, this is done on a mobile cell phone device. You may have a client looking for specific MedSpa service like “Coolsculpting clinic near me” for non-invasive weight loss. There are millions of ways patients search and look for your services, every day, however, majority of the patients use online mediums like, Google, Facebook, Instagram, Yahoo, Bing etc to find a medical service provider.
6 Key Pillars of Healthcare Medical Marketing
Pillar No 1 – Patient Trust is the Foundation of Medical Marketing Success for Your Practice.
Provide excellent patient care and medical services to your target patients. Treat every patient like they are your first patient. Healthcare practices who focus on high customer/patient service have a solid foundation. From medical marketing perspective, Patient Trust starts from the moment they land on your website or read your online reviews.
Pillar No 2 – Medical Practice’s Website.
Your website is the face of your practice. Your website can be an asset or a liability. Your website should look and perform better than your clinic’s practice. Moreover your website should always build your brand.
Pillar No 3 – Medical Practice’s Online Reputation.
Your online reputation – Number of 5 star reviews on Google is the most impactful strategy you can employ. Facebook, HealthGrades, Yelp and other sites are also important however Google Reviews ranking of 4.3 or higher with 100 or more reviews will make a huge impact on your business. We have seen the data and we are excited to help you achieve this.
Pillar No 4 – Medical Practice’s Online SEO and Advertising.
SEO and Advertising. Having a nice website is a Step 1 – But if you are not improving the SEO on a monthly basis, you will be left behind. Advertising on Google and Facebook will further improve your patient acquisition.
Pillar No 5 – Medical Practice’s Social Media Strategy.
Social media strategy to engage with existing and potential patients. Key strategies include
1) Installing intelligent apps on your Facebook business page
2) Posting weekly on Facebook business page
3) Posting daily on your Google Posts.
3) Advertising on Social Media – Start with Facebook
Pillar No 6 – Medical Practice’s Patient Communication Strategy.
Effective patient communication strategy. Here is a great starting list
1) HIPAA compliant communication from your website
2) HIPAA compliant communication from Facebook.
3) SMS-Texting from your website
4) EMR integration
5) Monthly Email marketing
6) Daily Posts on Google Business Page
7) Weekly Posts on Facebook
8) Monthly Promotions offered
9) Conversion Technology and Techniques
SIX PILLARS OF HEALTHCARE MARKETING
This is the GOLD Solution From PatientGain
Off-Line/Traditional Marketing Checklist For Doctors and Medical Practices
Based on hundreds of practices in USA & Canada, we have found that these tactics are typically employed by many practices.
- Newspaper ads
- Direct mailing to people living in a certain town, radius or locality
- Local bus ads
- Ads in local movie theaters
- Billboard rentals
- Discount coupons
- Product sampling
- Frequent Buyer program
- Hosting special events – for blood drive / AARP meeting
- Radio advertising
- TV advertising
- Advertising in local school’s publication targeted for parents
- Co-advertising with another physician who compliments your services.
- Sidewalk Advertising – attention grabbing person stands with a sign of your service or clinic
To learn about Website Strategies and Website Examples for Doctors & Medical Clinics, please go here.
To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.
To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.
To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.
To learn about GOLD Package Marketing for Doctors & Medical Clinics, please go here.