How Does New Patient Acquisition Work?

How Does New Patient Acquisition Work?

1. Patient acquisition is not a simple task anymore

New Patient Acquisition Platform
New Patient Acquisition Platform

Patients look for your services online. Millions of patients do this every day, and the majority of the patients find you on Google and Social Media sites, and over 80 percent of patients do this on a mobile device.

2. Where do patients look?

Patients look for your services on:

1) Google SEO
2) Google local SEO
3) Google Ads
4) Facebook, Instagram Ads
5) Other secondary websites (Insurance, healthgrades etc)
6) Referrals & offline traditional advertising
7) Ecommerce

The first four points are the most important mediums for your online success.

Patients look for your services on 1) Google SEO  2) Google local SEO
Patients look for your services on 1) Google SEO  2) Google local SEO

3. Patients check you out!

Initially, patients look for your reviews and rankings; primarily Google reviews online. They then look at your website for a few things including quality of the website and the content, which is one of the most important parts of a website. Since they are mostly mobile, the website should be optimized for mobile and should have mobile apps embedded into the website for easy conversion. They usually then check your services and your information about the clinic, like providers information and services you offer.

Quality of the website and content is very important.
Quality of the website and content is very important.

4. Patients contact you – this is called “conversion”

Patients contact you using:

1) Phone
2) Texting/SMS (Instant Messaging)
3) ChatBot
4) Appointment request
5) Contact form
6) Sign up for your monthly newsletter
Your website should make it very easy for your patients to contact you and ask questions. If you have a multi-channel engagement apps, you will receive more patient inquiries, hence more patients. Patients are then automatically added to a “Leads Funnel”, which is a HIPAA compliant patient marketing database.

Quality of the website and content is very important.
Quality of the website and content is very important.

5. Providers or practice staff engage with patients

Your internal staff are the main points of contact that reply to interested patients and answer phone calls. Phone calls are still the number one way patients contact you. Then in this order: Texting/SMS, ChatBot, Appointments and Contact Forms. If the interested patient initiates from social media, their usual preferred way to contact you is by using texting/SMS (instant messaging).

Phone calls is still the number way patients contact you. Next is texting/SMS then ChatBot, Appointments, Contact forms
Phone calls is still the number way patients contact you. Next is texting/SMS then ChatBot, Appointments, Contact forms

6. You see the patient in person or virtually

Healthcare providers see the patients either in person or virtually using telemedicine. This part of the healthcare experience is your responsibility. Providers who focus on excellent patient care, win online and offline!

Healthcare providers see the patients either in person or virtually using telemedicine.
Healthcare providers see the patients either in person or virtually using telemedicine.

7. Your patient marketing system takes over (GOLD service), using reviews, surveys, Email marketing, social media posts, relationship building and outreach

PatientGain’s patient CRM database makes your outreach tasks and relationship building easy. There are several apps designed to make it easy for you to retain patients and build a referral machine. Reputation management and sending review requests and surveys is one of the apps.

Additional apps include:

1) Email marketing (educational and promotional)
2) Sending thank you notes
3) Appointment reminders
4) Happy-birthday cards
5) Happy holidays
6) Promotions app
7) Billing app for online payments
8) Paperless registration and insurance verification

New Patient Acquisition Platform - How Digital Marketing Works
New Patient Acquisition Platform - How Digital Marketing Works

How can PatientGain help you?

New patient acquisition platform service costs $599 to $999/mon. No upfront costs, best customer service in the industry and easy start. Hundreds of healthcare practices, and thousands of providers, use PatientGain in US and Canada.

The GOLD service from PatientGain is used by telemedicine physicians, dentists, surgeons, pediatrics, medical spas, pain management, functional medicine, primary & urgent care, cardiologists, podiatrists, addiction medicine, regenerative, wellness, therapy, OBGYN, integrative medicine, dentists, dermatologists, IVF & reproductive, pharma, bio-tech & many other medical practices.

6 Pillars of Healthcare Marketing
6 Pillars of Healthcare Marketing

More Patients. Less Effort.

All-In-One, Effective Digital Marketing For Dentists & Physicians Buy Packages or Single Apps Pay Monthly No Upfront Setup Costs