How Does New Patient Acquisition Work?

 

1. Patient acquisition is not a simple task anymore 

Patients look for your services online. Millions of patients do this every day, and the majority of the patients find you on Google and Social Media sites, and over 80 percent of patients do this on a mobile device.

 

New Patient Acquisition Platform
New Patient Acquisition Platform

2. Where do patients look?

Patients look for your services on:
1) Google SEO
2) Google local SEO
3) Google Ads
4) Facebook, Instagram Ads
5) Other secondary websites
6) Referrals & offline traditional advertising.

The first four points are the most important mediums for your online success.

 

Patients look for your services on 1) Google SEO  2) Google local SEO

3. Patients check you out!

Initially, patients look for your reviews and rankings; primarily Google reviews online. They then look at your website for a few things including quality of the website and the content, which is one of the most important parts of a website. Since they are mostly mobile, the website should be optimized for mobile and should have mobile apps embedded into the website for easy conversion. They usually then check your services and your information about the clinic, like providers information and services you offer.

 

Quality of the website and content is very important.
Quality of the website and content is very important.

4. Patients contact you – this is called “conversion”

Patients contact you using:
1) Phone
2) Texting/SMS (Instant Messaging)
3) ChatBot
4) Appointment request
5) Contact form
6) Sign up for your monthly newsletter

Your website should make it very easy for your patients to contact you and ask questions. If you have a multi-channel engagement apps, you will receive more patient inquiries, hence more patients. Patients are then automatically added to a “Leads Funnel”, which is a HIPAA compliant patient marketing database.

 

If you have multi-channel engagement, you will receive more patient inquiries, hence more patients.
If you have multi-channel engagement, you will receive more patient inquiries, hence more patients.

5. Providers or practice staff engage with patients

Your internal staff are the main points of contact that reply to interested patients and answer phone calls. Phone calls are still the number one way patients contact you. Then in this order: Texting/SMS, ChatBot, Appointments and Contact Forms. If the interested patient initiates from social media, their usual preferred way to contact you is by using texting/SMS (instant messaging).

 

Phone calls is still the number way patients contact you. Next is texting/SMS then ChatBot, Appointments, Contact forms

6. You see the patient in person or virtually

Healthcare providers see the patients either in person or virtually using telemedicine. This part of the healthcare experience is your responsibility. Providers who focus on excellent patient care, win online and offline!

 

Healthcare providers see the patients either in person or virtually using telemedicine.

7. Your patient marketing system takes over (GOLD service), using reviews, surveys, Email marketing, social media posts, relationship building and outreach

PatientGain’s patient CRM database makes your outreach tasks and relationship building easy. There are several apps designed to make it easy for you to retain patients and build a referral machine. Reputation management and sending review requests and surveys is one of the apps. Additional apps include:

1) Email marketing (educational and promotional)
2) Sending thank you notes
3) Appointment reminders
4) Happy-birthday cards
5) Happy holidays
6) Promotions app
7) Billing app for online payments
8) Paperless registration and insurance verification

New Patient Acquisition Platform - How Digital Marketing Works

How PatientGain can help you?

New patient acquisition platform service costs $599 to $999/mon. No upfront costs, best customer service in the industry and  easy start. Hundreds of healthcare practices, and thousands of providers, use PatientGain in US and Canada.

The GOLD service from PatientGain is used by telemedicine physicians, dentists, surgeons, pediatrics, medical spas, pain management, functional medicine, primary & urgent care, cardiologists, podiatrists, addiction medicine, regenerative, wellness, therapy, OBGYN, integrative medicine, dentists, dermatologists, IVF & reproductive, pharma, bio-tech & many other medical practices.

 

Setup Initial Meeting With PatientGain

6 Pillars of Healthcare Marketing

PatientGain.com is a proven healthcare marketing solution, includes apps, websites, SEO, HIPAA compliance and account management.

To learn about How does healthcare marketing work?
To learn about What is the Foundation of Medical SEO (Search Engine Optimization) for Doctors
To learn about How SEO Works For Healthcare Websites, this is a good starting page. 
To learn about Short-cut SEO for Medical Practices, this is a good starting page.
To learn about Pricing and cost of SEO services for medical practices, this is a good starting page. 
To learn about How Much Do Doctors Spend On Advertising?
To learn about Medical SEO Voice Search Optimization For Doctors (BERT)
To learn about Local Medical SEO For Doctors
To learn about Mobile SEO For Medical Websites
To learn about Zero-Click SEO for Doctors
To learn about Benefits Of Medical SEO Marketing
To learn about Key Items For SEO Evaluation of Medical Websites
To learn about Avoid Risky Plans – Use Proven Medical Marketing Strategies
To learn about Medical Marketing Using Emotionally Compelling Offline Media
To learn about Pre Launch Medical Marketing Checklist for Doctors
To learn about Medical SEO vs. Medical Advertising – Which One Is Better?
To learn about Is Your Medical Website Design “Future Proof”?
To learn about Medical Website Conversion Strategies
To learn about Medical Website Content Marketing Strategy
To learn about How to Acquire New Patients for Your Medical Practice
To learn about Medical Website Applications
To learn about What is Technical Medical SEO?
To learn about How to Attract New Patients to Your Dental Practice
To learn about Dental SEO Examples
To learn about What is Medical Marketing Account Management?

 

The GOLD service from PatientGain is used by telemedicine physicians, dentists, surgeons, pediatrics, medical spas, pain management, functional medicine, primary & urgent care, cardiologists, podiatrists, addiction medicine, regenerative, wellness, therapy, OBGYN, integrative medicine, dentists, dermatologists, IVF & reproductive, pharma, bio-tech & many other medical practices.

Setup Initial Meeting With PatientGain

Digital Dental and Medical Marketing