Top Healthcare Marketing Companies in USA Provide an Essential Service
There are over 201,000 dentists and over 988,000 physicians, this is 1,189,000 healthcare professionals in USA alone. Adding Canada will make this over 1.2 million providers.
There are certain features you should look for in any modern healthcare medical marketing company. There are 6 features you should look for, and 8 important questions. Patientgain.com medical marketing solution is used by the top healthcare practices in the USA & Canada – from coast-to-coast. Typical costs $599/mon to $999/mon
Our society is turning into a Digital Society. Healthcare Medical industry is also changing. More and more people are on mobile devices, on the internet, on social media, and reading their Emails on a mobile device. Just look around you. At a traffic stop light, look to your left, you will probably see a woman checking her Email on her iPhone, look to your right, you will probably see a man sending a text or responding to one while waiting for the red light to turn green. Not a good idea while you driving, but it is happening. You will also see more and more people using devices like Siri and Digital Personal Assistants. PatientGain and many healthcare marketing companies exist to help practices acquire new patients and retain existing patients. This is a complex process and require extensive healthcare knowledge, digital marketing experience, advertising and technology skills. Hence it is expensive and difficult to build quickly. It takes years to build a company focused on healthcare marketing that can deliver results, consistently.
Healthcare Medical Provider, Doctor, Dentist, Chiropractor or any medical service provider you have to realize that you have 3 choices :
No. 1) Ignore the digital change
No. 2) Accept it, and do the minimum to stay relevant
No. 3) Compete and win in the digital age
8 Important Questions For Healthcare Marketing Companies:
1st Question: Is The healthcare marketing company results focused or marketing focus?
Is the Medical Marketing Company focused on results or marketing & advertising and spending your $$$? Does the Medical Marketing Company provide you with monthly account reviews and clear to understand dashboards so you can login ANYTIME and see the performance of your marketing dollars and advertising dollars? Or do they simply send you a report? Are there any hidden charges?
2nd Question: Is the healthcare marketing company focused on healthcare only or do they have “Other” focus?
Is the Healthcare Medical Marketing Company focused on results for Medical Practices and Doctors? Healthcare focus is indeed requires a a lot of focus, and resources. We have found that without core focus, you simply cannot serve medical practices. Ask them are they HIPAA compliant and will they provide you with a BAA (Business Associate Agreement). If not, don’t do business with them. You, as a medical service provider are at risk.
3rd Question: Is the healthcare marketing company focused on providing you services or software? There are 2 very important components of medical marketing, service and software.
Is the Healthcare Medical Marketing Company focused on providing services only for Medical Practices and Doctors? Who will provide the Software? Or if the company will provide Software – Who will provide the BAA for the Software or Service? Many Medical Marketing Companies provide service only, like website design and SEO services, and you still need to buy software in order to compete online. On the other side, there are a lot of Reputation Management software companies who provide software, so you would still need to hire a service provider. Same issue comes into play if you would need to send Monthly Newsletters, Medical ChatBots, Call-Tracking, Patient CRM, Patient Surveys, Patient Reviews Marketing and several more areas.
4th Question: Is the healthcare marketing company focused on providing you with a search engine optimization?
Is the Healthcare Medical Marketing Company focused on providing services so you show up very high for Search Engine Optimization for your targeted keywords for Medical Practices and Doctors? So check to see if they show up number 1 or no 2 for their OWN Search Results. For Example, go to Google and search for “Medical Marketing for Doctors” and “Advertising for Doctors”, “medical seo” and see if they show up in the first 1, 2 or 3 results of the Organic Rankings on Google. If they don’t, they will not be able to help you.
5th Question: Is the healthcare marketing company focused on providing you with a search engine marketing (SEM)?
Is the Medical Marketing Company focused on providing services so your online advertising dollars are not wasted. Majority of the advertising campaigns are not optimized. For example, is the staff of the healthcare advertising company certified? Have they taken courses, and is there a system and data for running high quality advertising medical campaigns?
6th Question: Is the healthcare marketing company providing you live dashboards or a monthly report?
Is the Medical Marketing Company equipped to provide you with actual data driven apps and dashboards so you, as the healthcare business owner has accurate data on your finger tips. The dashboards should be transparent. You should see the actual leads, phone calls, text/SMS messages coming in. These dash boards should be HIPAA compliant and connected to HIPAA compliant CRM so you can build patient engagement strategies. All data about your leads should belong to the client.
7th Question: Is the healthcare marketing company focused on providing you with a medical marketing automation apps?
Is the Medical Marketing Company focused on providing applications so your Medical Marketing is automated? For example How are phone calls tracked? How many phone calls should be generated per day, per week? What should be the average length of each phone call at the front desk? If there are leads (potential patients) generated from your Website or Facebook, are they automatically saved in a CRM ( Prospect Patient Database ) ? Is this Database HIPAA Compliant? Can your system automatically send “Auto-Responders” ? Are there Facebook Apps available to capture the leads from facebook traffic? Are there “Lead-Capture” and “Conversion” apps built into the medical marketing platform?
8th Question To Ask : How easy is it to contact your medical marketing company?
How responsive is your project manager and is there a “team” behind the project manager to help your healthcare business? PatientGain team includes a project manager, a technical website manager as your primary point of contact. in addition there are multiple staff, apps and skill set who work for your healthcare practice.
Why is this important?
Why is this important? We have found that every medical practice goes through a development stage. Let review these stages. In the end, you want best healthcare marketing ROI for your practice.
Additional Questions for Doctor Marketing Companies
Since Medical SEO is such a essential part of your marketing plan, we highly recommend that any doctor marketing company comply with these guidelines from Google SEO team – Must watch video.
Results driven medical practice marketing plan should be easy to implement and must be automated. ROI should be the focus on any reputable medical marketing company.
PatientGain data shows that out of a sample of 3450 Medical Clinics in USA, only 148 clinics have a results driven online patient engagement marketing plan to gain a competitive advantage. If you are using software that is based on data mining & data driven results based strategies, then you are likely to benefit immensely. Majority of the medical clinics are simply using a static website with few links to patient portal, and may be a local web company managing non-intelligent but pretty website.
How to Hire a Good Medical Marketing Company
Marketing your medical practice can be a daunting task. While some doctors successfully handle their marketing efforts in-house, most will need a professional medical marketing company to truly grow. As a doctor or business owner, there are a dozen things to handle every day that might make marketing a secondary concern. A “set and forget” mentality isn’t a long term solution to your marketing efforts. A marketing company can make changes as the needs arise, not every three months when an owner gets around to checking metrics. Is every medical marketing company the same? Not at all. Read more.
A beautiful and attractive website is a given, but you also need an Intelligent Responsive Website also. It is very important for your medical practice. It is included in the GOLD package.