Local SEO for Doctors & Medical Practices $599/mon
Best Medical Practice Advertising For Doctors Starts With Your Local Medical SEO. Important Tips To Get Started.
Every day in US too many doctors struggle every day to fill their calendar with patients. They have a great location, dedicated professional medical staff, proper equipment, many hard earned certifications and qualifications. They also have a nice looking Website. However what they lack is a sophisticated online marketing software and expertise. There are 4 Important aspects to understand how your medical marketing impacts your practice’s online marketing strategy:
Local Medical SEO For Doctors VS Medical SEO For Doctors
Google search is extremely powerful and most important factor for your medical practice’s success. Patientgain.com’s data shows that 78 percent of your online success is tied to Google as a company. Google Search for doctors is equally important. Let’s face it – patients go to Google Search to look for healthcare related services. When a patient searches for a medical service – for example below – a patient is searching for “DOT physicals near me” the patient is located in suburbs of So. Philadelphia. The top area is the Google Ads, The next area is Google Maps, the Google Listings, Google Reviews are displayed, and also link to websites. This is called Local SEO. Organic results are further down on the page. Your medical practice should show for these results for at least top 12 keywords. This is a process and cannot simply be accomplished quickly. To read more details about SEO for Doctors, please go here. To read more about Online Advertising for Doctors, please go here.
There are over 200 directories for medical practices. Most of them have no to marginal impact on your practice. The most important business listings are 1. Google Business Page 2. Facebook Business Page 3. Yelp Business Page. 4. Healthgrades and few other healthcare specific directories are also important. As a practice manager, you need to make sure that your listings are accurate and that you are posting on Google Business Page and Facebook Business Page regularly. There are several benefits of focusing on local SEO for medical practices 1) Brand awareness – you are now visible in local searches and directories 2) Increased searchability – as local SEO results are displayed on top of organic search results, hence increasing searchability of your medical practice.
The figure below outlines results from a Google Search.
4 Good Examples of Local SEO for Doctors & Medical Practices
Local SEO Example 1 : Patient Searching for “family dentist toledo oh”
Local SEO Example 2 : Potential client Searching for “med spa lake zurich il”
Local SEO Example 3 : Mobile Patient Searching for “primary care doctors reseda ca”
Local SEO Example 4 : Patient Searching for “sleep apnea clinic near me”
Proven Advertising For Doctors: Offline Advertising VS Online Advertising
These days having a nice looking website will not be enough to generate new patient clients. If your clinic needs to retain existing patients for repeat services and procedures, then you need additional strategies and software. Advertising for doctors can be offline or online. Offline advertising for doctors refers to Billboards, Newspapers, Paper Yellow Pages, Ads in Cinemas, Radio Ads. This form of advertising has lower reach compared to online advertising. Its is also difficult to measure the impact, there are time constraints, difficult to make changes to advertising message once its deployed. Above all it is expensive compared to online advertising, and ROI is much lower. The figure below shows the impact of Online Advertising for a Medical Practice. Specifically Google Adwords, PPC Advertising for Doctors. You can see the spike in calls. This is due to launching an aggressive Online PPC Campaign for this Medical Practice.
Medical Advertising & Patient Acquisition Costs
Patient acquisition costs can be anywhere from $8 to $27 per new patient in most US areas – how do we know this? PatientGain.com has executed thousands of Advertising, Marketing and Email Marketing campaigns for healthcare companies. If you are located in an area with a lot of competition, your costs will be higher. Also, competing on the Internet for more patients requires that every medical practice must consider three key areas for online success. Each one of these areas are addressed by the PatientGain.com platform and we have developed specific online applications for each area to help you become successful.PatientGain.com’s online apps have become an excellent advertising tool for your medical practice. It is imperative that you launch your Reviews Marketing campaign, in addition to online advertising. Lets show you some examples and how to launch a Reviews Marketing campaign.
Don’t Fall for “Sales Pitches” for SEO Improvement.
The most important factor for higher SEO rankings is your own content – If you, as a provider of medical services, sincerely want to promote well being of your patients, provide useful information for them, and make it easier for them to do business with you, here are 9 steps for great SEO success.
Some sales techniques include the following. SEO Sales people may contact you for Five important Google “signals”. These are terms to get your attention.
Simple To Use Complete Internet Advertising
and Marketing For Doctors & Clinics
Medical Marketing & Advertising Made Simple
The PatientGain.com patient acquisition platform is designed for business owners, not techies. There is no programming required for applications. PatientGain.com apps can be embedded in existing websites or PatientGain.com Conversion websites and mobilesites can be used. We have created and tested (A/B Tested) several designs, templates, Call-To-Action, Landing Pages, Promotions, Referral Apps, Google Local-Listings, PPC Campaigns, and Lead Capture Pages for successful conversion for doctors’ offices and practices.
PatientGain.com’s platform ensures that your clinic’s advertising strategy effectively generates patients by covering the three main sections of online advertising: Targeted Search Advertising, Optimized Business Presence, and Social Media. Instead of going to multiple vendors to piece together solutions to create a complete approach, clinics are using PatientGain.com’s comprehensive platform to manage their entire presence online. With PatientGain.com’s apps and expertise, your clinic will be able to use online advertising to boost your lead generation, improve your online conversion, and increase number of patients walking through your doors.
To increase the effectiveness of your clinic’s advertising, you need to be active in the three main areas where people interact with you online. With all the tools, support, and professional knowledge in PatientGain.com’s clinic solution, clinics using our platform have been able to execute a more effective advertising strategy, and maximize their patient generation. If your clinic isn’t utilizing all three of these strategic areas in your online advertising, Request a Demo to learn how PatientGain.com can help implement a better solution for your clinic.
Advertising For Doctors Example Data:
One of our customers, a medical clinic in a very competitive market was running their PPC advertising with a local company in Michigan, when they first started using PatientGain.com. After using PatientGain.com advertising platform, the first month, they saw some drastic results at their clinic now that their Google AdWords Campaigns were being managed by PatientGain.com’s PPC platform. While using a local advertising company, they had an average cost per click of $5.86, and were spending around $1,600 – $1,800 a month on advertising. After switching over to PatientGain.com, they now had an average cost per click of $3.85, which increased the number of clicks they got per month by 166% with the same $1,600 budget. Their campaign also saw increased CTR and Quality Score ratings, and within days they saw the difference at the clinic, as more and more patients were reporting they found the clinic on Google. After analyzing where their patients were coming from a few months after making the switch, they found they were seeing 17 to 22 more patients per month who reported they found the clinic through Google. With a more effective and efficient campaign designed and managed by PatientGain.com, they increased the number of patients they saw with the exact same advertising budget.
1. Targeted Advertising
PatientGain.com offers Pay-Per-Click (PPC) Advertising on Google, Yahoo, and Bing, as well as Remarketing and Facebook advertising campaigns. When optimized effectively, these advertising campaigns create an excellent boost to lead and patient generation. PPC advertising allows your clinic to effectively target quality leads while they are actively looking for services you offer. PatientGain.com has great experience in running PPC
2. Optimized Business Presence
a. Cultivated Online Reviews/Reputation
b. Organic Rankings & Directory Listings
c. Conversion site optimized for search engines, w/ intelligent apps
d. Need to draw your leads & traffic to an effective conversion site; not only need to display yourself well to generate leads, but you have to effectively convert them once they find you
3. Social Media
a. Facebook, Google+, Yelp, and more
b. Apps to add lead capture to your social media, integrated with your backend
c. Improves your lead generation, tracking, and conversion
d. Turn your Social Media into a more professional business tool
Your Content Is the Single Most Important Factor in Your Online Success. 8 Reasons Why Content Is Important.
1. Content defines your brand.
2. Content expresses you who are, how you conduct your business.
3. Content is read by the Search Engines – and this results in GOOD or POOR rankings – You should NEVER copy content from another site. Checking ideas from other websites is OK, but copying content is like shooting yourself in the foot.
4. Content can make your marketing flourish.
5. Content can make your advertising irresistible.
6. Social media loves GOOD content.
7. Email marketing with good quality content will give you higher open-rates.
8. Best of all – Patients LOVE Useful content.
Generate New Patients By Using
PatientGain.com’s Positive Reviews App
Facebook VS Google Advertising For Doctors
Facebook advertising can be very effective, just like Google search advertising. However, overall Google search ads perform much better than Facebook display ads. The ROI is greater for advertising for doctors on Google search. Lets go over an example below.
The time frame is 1 month, 30 days. The budget spent is almost the same on Google Search and Facebook Ads for this medical practice.
Google CPC resulted in 2241 total visits, with 5078 page views, on average 2.27 page views per visit. During this time there were 78 conversions and 13 new sales. Each sale is approx $5000 for this medical clinic.
Facebook CPC resulted in 2036 total visits, with 2593 page views, on average 1.27 page views per visit. During this time there were 16 conversions and 4 new sales. Each sale is approx $5000 for this medical clinic.
Based on this and similar data, we know that Facebook ads work, however ROI from Google search ads is much higher.
5 Steps for Facebook Success for Doctors & Medical Practices
Use Social Media Apps To Acquire New Patients and Engage & Service Existing Patients
Social Media Marketing is another very important aspect of your marketing. Your potential and existing are hanging around on Facebook. You have to make it easy for them to do business with you. Here are 5 steps.
5 Steps for Facebook Success for Doctors & Medical Practices
- Create Facebook Business Page for your medical practice.
- Optimize FacebookBusiness Page for your medical practice.
- Add apps to your FacebookBusiness Page for your medical practice. For example, add Contact Us app, add Appointment Requests app, add Promotions app.
- Add content to your FacebookBusiness Page for your medical practice
- Advertise your FacebookBusiness Page for your medical practice on Facebook – There are multiple ways to promote your FacebookBusiness Page for your medical practice. You can hire a professional ( recommended ) or do it yourself. Professionals who are certified advertising professionals will produce better results for you.
PatientGain.com is used by the TOP healthcare medical practices in USA & Canada. Website development companies also use our apps to help their healthcare clients.
To learn about Website Strategies and Website Examples for Doctors & Medical Practices, please go here.
To learn about Search Engine Optimization for Doctors & Medical Practices, please go here.
To learn about Pay Per Click PPC Advertising for Doctors & Medical Practices, please go here.
To learn about Content Marketing Strategies for Doctors & Medical Practices, please go here.
To learn about GOLD Package Marketing for Doctors & Medical Practices, please go here.
To learn about Industry's SEO Management Pricing For Doctors & Medical Practices, please go here.
To learn about Industry's PPC Management Pricing For Doctors & Medical Practices, please go here.
To learn about Medical Marketing ROI Calculator and Examples For Doctors & Medical Practices, please go here.
To learn about A/B Tested Conversion Websites and Examples For Doctors & Medical Practices, please go here.