Local SEO for Doctors & Dental Websites $599/mon
SEO starts with your local SEO. Applies to dentists, physicians, surgeons & healthcare practices. Important tips to get started.
Every day in US too many dentists and doctors struggle every day to fill their calendar with patients. They have a great location, dedicated professional medical staff, proper equipment, many hard earned certifications and qualifications. They also have a nice looking Website. However what they lack is a sophisticated online marketing software and expertise. This applies to medical spas, surgeons, urgent care , primary care, mental health and dozens of healthcare practices, complete list is here. There are 4 Important aspects to understand how your medical marketing impacts your practice’s online marketing strategy:
- Local Medical SEO and Medical SEO
- Organic Medical SEO for Doctors
- Speech Based Medical SEO – New Emerging Area – As more patients are “speaking” to devices.
- Paid Advertising or Online Advertising for Doctors
Local SEO VS Organic SEO for Doctors
Google search is extremely powerful and most important factor for your dental and medical practice’s success. Patientgain.com’s data shows that 78 percent of your online success is tied to Google as a company. Google Search for doctors is equally important. Let’s face it – patients go to Google Search to look for healthcare related services. When a patient searches for a dental or medical service – for example below :
Example of dental local SEO:
a patient is searching for “family dentist near me” the patient is located in Toledo OH. The top area is the Google Ads, The next area is Google Maps, the Google Listings, Google Reviews are displayed, and also link to websites. This is called Local SEO. Organic results are further down on the page. Your medical practice should show for these results for at least top 12 keywords. The more the better. Also each keyword has a different conversion rate and probability to convert. This data about conversion rate and probability to convert for each type of healthcare practice (dental, doctors, hospitals) is the secret sauce to your success. This makes the difference between high conversion and low conversion websites. It is also a highly guarded secret by online healthcare marketing experts
Example of medical local SEO:
a patient is searching for “DOT physicals near me” the patient is located in suburbs of So. Philadelphia. The top area is the Google Ads, The next area is Google Maps, the Google Listings, Google Reviews are displayed, and also link to websites. This is called Local SEO. Organic results are further down on the page. Your medical practice should show for these results for at least top 12 keywords.
This is a process and cannot simply be accomplished quickly. To read more details about SEO for Dentists and Doctors, learn more. To read more about online advertising for dentists and doctors, learn more.
There are over 200 directories for medical practices. Most of them have no to marginal impact on your practice. The most important business listings are 1. Google Business Page 2. Facebook Business Page 3. Yelp Business Page. 4. Apple maps, and 5) Healthgrades and few other healthcare specific directories are also important. As a practice manager, you need to make sure that your listings are accurate and that you are posting on Google Business Page and Facebook Business Page regularly. There are several benefits of focusing on local SEO for medical practices 1) Brand awareness – you are now visible in local searches and directories 2) Increased searchability – as local SEO results are displayed on top of organic search results, hence increasing searchability of your medical practice.
The figure below outlines results from a Google Search.
4 Good Examples of Local SEO for Dentists and Doctors Practices
Local Dental SEO Example 1 : Patient Searching for “family dentist toledo oh”
Local Medspa SEO Example 2 : Potential client Searching for “med spa lake zurich il”
Local Medical SEO Example 3 : Mobile Patient Searching for “primary care near me”, patient is located in Victorville CA
Local Sleep Clinic SEO Example 4 : Patient Searching for “sleep apnea clinic near me”
Promoting Your Medical Practice Getting Listed In Important Directories
Your website is not the only place where the name of your business should be found. You need to create business listings on several essential websites with direct links back to your site. The most important directories to create a business listing on are:
- Google – Add your clinic listing on Google my business
- Bing – Add your clinic listing on Bing places
- Yelp – Add your clinic listing on Yelp
- Facebook – Add your clinic listing on Facebook
- Foursquare – Add your clinic listing on Foursquare
- Apple Maps – Add your clinic listing on Apple Maps
As these listings are created, you would want to “manage” them also. It is not enough to just create them once.
Adding Google posts every week will also increase your local SEO
In the example below, you will see that Google’s search algorithm also reads your posts. And based on content of the posts, it displays your local listing. We tested it. So you should add Google posts every week.