Fix My Medical Practice Directory Listings

With today’s technology, consumers are more likely to use Google to find a doctor than they are to use their insurance payer’s directory. Hence every provider needs to make sure that there is a 3 tier strategy.

Strategy 1: Tier 1 websites must have accurate and correct information about you and your practice. This means 1) Google my business & Google maps 2) Facebook. 3) Yelp 4) Apple maps 5) Bing + Yahoo. These are so important that as a practice owner, or the digital marketing company of a practice, you should create and manage them. No need to out source to anyone else.

Strategy 2: Tier 2 websites should have accurate and correct information about you and your practice. This means 1) Healthgrades 2) WebMD 3) Vitals, and few more. These are less important, but they are still important, as they provide good back-link SEO benefits. These should be manually updated and verified.

Strategy 3: Tier 3 websites. These sites are typically low value, high headache websites. These include hundreds of websites like pink pages, yeelloo pages, white frog pages, etc. PatientGain recommends using Moz for business listings, check the pricing. We have used this tool and we recommend for those customers who would prefer to see consistent listings across multiple websites.

As an example below. See if you can recognize any of the logos – except the top row. And ask this question, what is the likelihood that a potential patient will find you on pink pages or YalWa, or DeepFrog?