Medical SEO $699/mon

Medical SEO (Search Engine Optimization) Costs $699 to $1099 per month. Medical SEO is also known as Healthcare SEO and Dental SEO for Dentists.

96% of the search traffic goes to page 1 of Google search. As a medical or dental practice, your strategy should be to be on the first page of Google search for all important healthcare services. Focusing on content based on specific keywords used by patients, results in high SEO rankings. The process of making your medical services and practice appear higher in search engine results, primarily in the top area of the search results is called SEO for doctors.

Medical SEO involves the process of improving your medical website's rankings in search engines for higher rankings. ideally on page 1 of Google search engine
Medical SEO involves the process of improving your medical website's rankings in search engines for higher rankings. ideally on page 1 of Google search engine

Majority of the patients turn to Google search page to look for healthcare services. Bing search engine is the 2nd most used search engine in USA. It is also the default search engines for millions of new PCs sold. According to Gartner in 2020, there were more than 275 million PCs sold. So Bing search engine is also important for healthcare practice.
As patients speak or type words (or speak to devices like Alexa and Siri) into the search engine, there are 3 type of important result areas on the displayed page:

1) Typically the top area is Google ads (learn more about Google adwords)
2) Middle area is Google local SEO results. This includes business listing, maps, review rankings. (learn more about local SEO)
3) Organic or Natural SEO results (learn more about SEO secret sauce)

All three of them are important, and your healthcare practice should ideally appear in all 3 areas. If you’re not ranked in the first three results, your potential patients are 78% less likely to find you. Hence, your strategy should be to appear in all these 3 areas, for all important search words.

There are a lot of areas of focus to improve your Medical SEO – however these are most important:

1) Content of your website (read more why content is important and should never be copied)
2) Structure of your website
3) Speed of your website
4) Links: inbound, outbound and within your website
5) Age and E.A.T Score of the website domain
6) Over two hundred additional factors

Example of a Medical SEO results

Example of a Medical SEO results
Example of a Medical SEO results

50 Good medical SEO questions asked by providers and practice managers

Table of Contents:

Question No 1: Does SEO impact my clinic’s patient count?
Question No 2: How many patients search for my medical services?
Question No 3: Is medical SEO some type of “sinister magic” or is there a secret?
Question No 4: How much does it cost? I have heard that Medical SEO is free?
Question No 5: Is medical SEO and medical SEM (Search Engine Marketing) the same?
Question No 6: If a doctor has very good SEO rankings, should a doctor (healthcare provider – dentist etc) still have an online advertising campaign like Google PPC ads or Facebook/Instagram ads?
Question No 7: If a healthcare practice has very nice looking website, do they need to do “SEO” every month?
Question No 8: What is medical SEO?
Question No 9: How long does it take for medical SEO to work?
Question No 10: Does my website speed impact my SEO rankings?
Question No 11: Some images on my website look “low quality” or “compressed”, what is the issue?
Question No 12: Does the hosting service matter for my practice’s SEO rankings?
Question No 13: I want to remove certain text from my website, will this impact my SEO?
Question No 14: My website is too wordy, why do I need so much content?
Question No 15: I have been approached by a Medical SEO expert company, that I need more “inbound links” for my website. Will this help my healthcare practices SEO?
Question No 16: I have been approached by a Medical SEO expert company, that shows a report and indicates that my healthcare website’s SEO is very bad. How do I determine if my SEO is doing OK?
Question No 17: How is dental SEO different from medical SEO?
Question No 18: Is WordPress good for SEO?
Question No 19: If I have keywords in my domain name, will I get higher SEO?
Question No 20: Is SEO good for new patient marketing?
Question No 21: If I spend a lot of money on Google ads, will my SEO improve?
Question No 22: For best SEO results, do I need to add a lot of content once?
Question No 23: Is there any documented ROI for medical SEO VS medical SEM?
Question No 24: How much do you charge for medical SEO?
Question No 25: What is technical medical SEO?
Question No 26: What is structured data and do I need it?
Question No 27: Will videos increase SEO for medical practice website?
Question No 28: Do I need to learn technical stuff , like Schema and Javascript to improve the SEO of my healthcare website?
Question No 29: I have read on Facebook social media posts that too much content on my healthcare website, would be “Spamming” the search engines, is this correct?
Question No 30: Is voice search important?
Question No 31: If SEO is so important, are there any courses for learning SEO?
Question No 32: Should I focus on the SEO of the practice or the provider (doctor, dentist, surgeon etc)?
Question No 33: If I have call tracking number on my healthcare website, will my SEO drop?
Question No 34: If I have a lot of images on my web pages, will my SEO increase?
Question No 35: I have been approached by a medical SEO expert who claims that my practice should be listed on dozens of directories – most of them, I have not even heard of?
Question No 36: My medical’s SEO is decent, but I am hardly getting any new patient leads?
Question No 37: How can I improve my medical SEO?
Question No 38: I have been approached by “content writing” companies who claim that adding content will improve my medical SEO, is this correct?
Question No 39: Is there a website from Google that I can review to learn about SEO myself?
Question No 40: I have heard that Google is now “looking” at your website for page experience, what does this mean?
Question No 41: If I add Google posts every week, will this increase my local SEO?
Question No 42: My new website just went live, and I searched for my clinic name, but I am nowhere to be found?
Question No 43: What is domain authority and does it impact my SEO rankings?
Question No 44: Does the age of the website domain impact my SEO rankings?
Question No 45: What is EAT score and do I need to improve my website’s EAT score?
Question No 46: Why is the cost of medical SEO and website creation and management so different from company to company? I have been quoted $2000 to $3000 one time fee, to $11,000 one time fee, plus monthly management fees for my 4 location practice?
Question No 47: What is the difference between high-intent SEO versus low-intent SEO?
Question No 48: What is Schema and do I need to add to my website for higher SEO?
Question No 49: How can I “lock-in” my SEO rankings?
Question No 50: How does medical SEO work?

Question No 1: Does SEO impact my clinic’s patient count?


Answer: Yes! by far the best investment you can make is in high quality marketing and advertising platform, with specific focus on medical SEO. Here is an example of new patient leads for a medical practice. This client is in a competitive area.

Use Case: After the initial launch, and 10 months, all ads on Google and Facebook, Instagram were stopped, as SEO was built and primary strategy is SEO. This means that majority, over 90 % of the new patient leads are from free SEO clicks. Patient acquisition cost has been reduced significantly.

Data from month 20th after using medical marketing PLATINUM solution. 302 effective new patient leads.

Data from month 32 after using medical marketing PLATINUM solution. 506 effective new patient leads.

Data from month 43 after using medical marketing PLATINUM solution. 880 effective new patient leads.

Question No 2: How many patients search for my medical services?


Answer: 82 percent of the patients check online before contacting a medical practice – majority of the searches occur on Google search engine.

Question No 3: Is medical SEO some type of “sinister magic” or is there a secret?


Answer: Medical SEO is not any “sinister magic” or some group of people sitting in Google buildings in Mountain View California. Medical SEO and SEO in general is a very complex ( but effective ) algorithms, written and managed by Google and improved upon for the last 20+ years. These algorithms “read” over 200 signals, to rank the results of search queries. The most important signal is your own content on your medical website. Read more about medical SEO secret sauce.

Question No 4: How much does it cost? I have heard that Medical SEO is free?


Answer: It takes a lot of time and effort (hence money) to build the medical SEO of your clinic’s website. Yes, it is free from Google’s perspective. When compared to Google search ads, medical SEO and local SEO for doctors, dentists and other type of practices is free. However there are 2 main ways to build your SEO over time. 1) Do it yourself  2) Hire a professional medical marketing company in US or Canada.  We recommend hiring a professional company focused on healthcare only. Here is some pricing data from other companies. We recommend using GOLD or PLATINUM service, medial SEO is included – So you do not have to pay extra – as illustrated in the examples below:

Example 1 – Small size practice with 1 location, 3 exam rooms, 2 providers, 4 services
Setup fee $1000
Monthly fee $350 / month
Contract  12 months
SEO focus – top 10 keywords
Example 2 – Small-to-Medium size practice with 2 locations, 8 exam rooms, 5 providers, 10 services
Setup fee $1200
Monthly fee $1000 / month
Contract  12 months
SEO focus – top 16 keywords
Example 3 – Medium size practice with 6 locations, 34 exam rooms, 22 providers, 60 services
Setup fee $3000
Monthly fee $3500 / month
Contract  12 months
SEO focus – top 60 keywords
 
Example 4 – Medium+ size practice with 19 locations, 58 exam rooms, 51 providers, 79 services
Setup fee $8000
Monthly fee $6800 / month
Contract  12 months
SEO focus – top 186 keywords

Question No 5: Is medical SEO and medical SEM (Search Engine Marketing) the same?


Answer: Medical SEO is also referred as Healthcare SEO. It is different from Medical SEM. SEM refers to placing paid ads in response to searches by patients for valuable search terms. For example, a patient may be searching for “family dentist toledo oh”  – in response to this search, Google PPC ads can be used to display your paid ads. This is called medical SEM or dental SEM, in this case.

Question No 6: If a doctor has very good SEO rankings, should a doctor (healthcare provider – dentist etc) still have an online advertising campaign like Google PPC ads or Facebook/Instagram ads?

Answer: Yes. Healthcare SEO does not replace SEM (Google PPC ads specifically). SEO and SEM compliment each other. In this example you can see data based on a real customer. You can see the impact of a very good SEM campaign.

Question No 7: If a healthcare practice has very nice looking website, do they need to do “SEO” every month?

Answer: Yes. Having a nice website is a step 1 – If you are not improving the SEO on a monthly basis, you will be left behind. Majority of the leads come from online strategies. In addition, 78 % of your total online leads come from Google and Google related apps. Google healthcare SEO can be your best marketing asset.

Question No 8: What is medical SEO?

Answer: Over 90 % of the patients search on Google for healthcare services, disease information like COVID-19. Medical SEO is a strategy, techniques, detailed knowledge about every medical service to be promoted, and website content, that causes your website pages to show up on the top of Google’s search results. It is a complex process and takes time. Watch this video from Google. 

There are over 200 hundred signals used by the search engine algorithms (Google search engine). One of the most important factors is the content of your website. We recommend:

a) Content should never be copied from another website (do not plagiarize)
b) It should be written just for your website
c) Every service you provide should have specific content, and it should be unique
d) Content means text, images, videos, illustrations, references and links to useful information
e) Every provider should have a separate bio page
f) Every page should have headings, links and call to action
g) Every page should be created as if it is a landing page
h) Every page should load very quickly, less than 4 seconds
i) Use schema.org whenever possible
j) Update and refresh the content
k) Improve internal and external content linking

In the example below, you will see that this website offers anti-aging and medical weight loss services. You can see that the majority of the content is copied from another website. If you want to rank high, you should avoid plagiarized content.

What is medical SEO?
What is medical SEO?

Question No 9: How long does it take for medical SEO to work?

Answer: According to Google SEO staff, medical marketing companies and agencies should set proper expectations for healthcare customers. It takes 4 months to 1 year to start seeing benefits of SEO and improvements in rankings. Time is shorter, if you already have an existing website. Read more about Google staff’s recommendations. However, there is no specific time for SEO to improve. These are just guidelines.

Use Case 1:  New website, new URL – with no previous history.

We will divide medical practices website into three broad areas: 

1) Low competition – will start seeing results in first 2 to 3 months.
2) Medium competition – will start seeing results in first 3 to 7 months.
3) High competition – will start seeing results in first 6 or more months.

Use Case 2: Existing website, existing URL – with previous history. We will divide medical practices website has been online for at least 1 year, with some useful (non-plagiarized content) into three broad areas: 

1) Low competition – will start seeing results in first 1 to 2 months.
2) Medium competition – will start seeing results in first 1 to 3 months.
3) High competition – will start seeing results in first 2 to 4 months.

Every medical practice is different, so there is no tried and true answer to this question that will apply to every single location. Generally, we see results from our SEO work begin to appear within 4 to 12 months. Many factors can determine the time it takes for results. Your organic competition plays a significant role in this time span.

Additional factors include:

• The physical location of your practice
• Services you are offering
• The user experience of your website
• Links on your website and to your website
• Mobile experience
• Load speed
• Website structure
• Quality of content

Read more here. 

Use these as guidelines, not as an accurate forecast.  Most of our customers will see results fast than these, however, it is never a good idea to sugar-coat and provide less than a conservative estimate. 

If you want same week results, you should consider online advertising for doctors Both of these approaches and strategies compliment each other, they do not replace each other.  Long term online success for your medical practice is based on excellent SEO rankings for your practice.  It will take time and money, and it is not easy, anything else is very likely a sales pitch.  Investing in medical SEO for your medical practice is very likely the best investment you will make in your medical practice. However, it is complex and is not easy. Here are some examples of ROI for Medical Marketing.

Question No 10: Does my website speed impact my SEO rankings?

Answer: Yes. Your website speed, specifically on a mobile device, security, and mobile-friendliness are all ranking factors. According to Google SEO staff it does. There are many good website speed test sites (in addition to Google website speed test sites). This page covers in detail about SEO and medical website’s SEO.  For example if you do a google search for “medical SEO”  and “advertising for doctors”, you will see that PatientGain is on the top area of Google search. Now go to this page and see the website speed results on this detailed page.  Our own tests show that there a very slight difference between a website that loads in 1.9 seconds, vs 2.9 seconds. Same is true for a website that loads in 2.5 seconds and in 3.9 seconds, however, if your mobile website takes longer than 4 seconds, you will start seeing SEO rankings drop. But it will be gradual process. Google’s search measurement website https://web.dev/measure/ and related sites like pagespeed, measure the performance over a period of time, and then it calculates an average, so the score you will see is an average over the last few weeks. Usually it is last 30 days, but this is subject to change by the google’s algorithms. . See more results of this page.  However your goals should always be to load the site in under 4 seconds.

Example of good speed score from https://web.dev/measure/

Example of good speed score from https://web.dev/measure/
Example of good speed score from https://web.dev/measure/

Question No 11: Some images on my website look “low quality” or “compressed”, what is the issue?

Answer: Google search algorithms now rank the speed of the website and pages as one of the SEO factors. It is one of the important SEO signals and factors, however it is not the only factor. Actually, Google reads your mobile website first. So if you have very high quality images (non-compressed), the website page will load slowly. Hence as an SEO professional, your SEO team may have decided to use compressed or “low quality” images. Unfortunately, there is no set formula on what should be the size of each image. Your SEO team will decide on the image size. Also professional SEO teams will also have “lower quality” images for mobile sites and “regular quality” for desktop display of the website. This is a good page to learn from Google. 

Question No 12: Does the hosting service matter for my practice’s SEO rankings?

Answer: Yes. If you are using cheap, in expensive hosting service, your website will load slowly. Hence it will impact your website’s SEO rankings. PatientGain recommends top google cloud platform for WordPress. We recommend Google cloud hosting and using specific type of servers. We use servers that cache the pages in memory, hence the pages are delivered faster. If you are hosting on a good platform (like Google Cloud), then you would be fine. You can see the difference in hosting services. If you are using an inexpensive website hosting, you are very likely hurting your own healthcare business.

Question No 13: I want to remove certain text from my website, will this impact my SEO?

Answer: Text is content, and every word, phrase, image and tag matters. For example, if you as a practice manager, want to remove specific words, consult with your SEO company first. For example if you have a primary care clinic and the most important keyword for your practice is “primary care near me“, your SEO specialist may have placed keywords in specific areas of your website for higher SEO rankings. Generally, it is not recommended to remove SEO based keywords from your website, without consultation with your medical website SEO specialist.

Question No 14: My website is too wordy, why do I need so much content?

Answer: Refer to question number 13 also. Text is content, and secret sauce of your medical seo is your content. The more useful, on-topic, original, non-copied content you will have, the higher the probability of showing up for specific useful searches. So if your website has a lot of good content, you will profit from it. There are many other factors, however, by far, high quality, on-topic, original, non-copied content will have the most positive impact on your business.

Question No 15: I have been approached by a Medical SEO expert company, that I need more “inbound links” for my website. Will this help my healthcare practices SEO?

Answer: It depends. Be very careful with buying unnatural “inbound links”. We only recommend natural links.  Here is very good article to learn more about buying links. One rule of thumb is: Did the Medical SEO expert contact you? or did you seek them? If someone contacts you, they are in “sales mode” to sell you something. In this case, very likely, you are making a mistake. The main determining factor is if the links are seen as natural vs. paid or a deliberate attempt at trying to get backlinks. No doubt, the quality of the inbound links will help your medical SEO, but the real secret sauce is your own content, site structure, your unique original approach on how you help your patients, the way the page renders, and technical SEO of the website. Generally we do not recommend that you should hire a company to start building links for your practice.

Question No 16: I have been approached by a Medical SEO expert company, that shows a report and indicates that my healthcare website’s SEO is very bad. How do I determine if my SEO is doing OK?

Answer:  First understand, it is a sales tactic, not a genuine SEO report. Your genuine SEO report is in your Google search console.  1) The first thing you should do is to check SEO of the company who is contacting you. Go to Google search for “medical seo”, “new patient marketing”, “advertising for doctors” and see the top SEO results. When looking for results on Google, ignore the Google ads, and review the first entire page. This will be very good starting point. 2) Did the Medical SEO expert contact you? or did you seek them? If someone contacts you, they are in “sales mode” to sell you something. In this case do your own research. These SEO reports are purposely created to show you how bad you are doing, to get your attention. These are typical SEO sales tactics.

Question No 17: How is dental SEO different from medical SEO?

Answer: The key difference is detailed domain knowledge about a dental practice’s services. Technical SEO is all the same for every type of healthcare practice. For example for a dentist, who offers implants and TMJ treatment, there should be detailed SEO pages for each of the services services. The same applies to a podiatrist, so if a podiatrist offers  treatment for “Stress Fracture”, then there should be a dedicated SEO page for this service. 

Question No 18: Is WordPress good for SEO?

Answer: In short, Yes. However there are other good content management systems (CMS). We have tried 8 different CMS systems and decided that WordPress is the best system. WordPress is the world’s most popular content management system powering 43% of all websites on the internet. On top of that: WordPress has a 60.8% market share in the CMS market. WordPress powers 14.7% of the world’s top websites.

Question No 19: If I have keywords in my domain name, will I get higher SEO?

Answer: No. This is no longer true. It used to be that Google’s algorithms would match the domain names – like “bestdentisthouston.com” etc.  As smart marketing experts started using this type of domain name strategy, Google changed its algorithms. We highly recommend focusing on 2 simple strategies: 1) Think about your website visitor – provide valuable content to the reader (in your case, it is an existinting or a potential patient)  2) Focus on making it easier for the search engine software to read and understand your website page.  If you make these your guiding principles, you will achieve high SEO ranking for your healthcare practice. However, it may take some time, depending on your competition.

Question No 20: Is SEO good for new patient marketing?

Answer: Yes. However building your medical seo does not guarantee that you will excel at new patient marketing and acquisition of new patients for your healthcare clinic. High SEO rankings will help your existing and potential new patients find you online. However once a patient lands on your website, they still need to be “converted”. This means that your healthcare website must be intelligent and designed for high conversion rates.

Medical SEO Use case – Primary care provider with 4 exam rooms, 2 providers, location is west coast, medium competition. Service used is GOLD service. See the data below: 46 percentage of the appointment and texting leads were acquired from Google SEO. 25 percentage came directly to the website, 23 percentage could not be tracked (very likely due to iPhones users being blocked for tracking) . Social media and other search engines are marginal, in this real customer example.

Medical SEO Use case - Primary care provider with 4 exam rooms, 2 providers, location is west coast, medium competition. Service used is GOLD service.  See the data 46 percentage of the appointment and texting leads were acquired from Google SEO.  25 percentage came directly to the website. Social media and other search engines are marginal, in this real customer example.

Question No 21: If I spend a lot of money on Google ads, will my SEO improve?

Answer: No. Google’s SEO algorithms are totally separate from Google’s paid advertising. Google ads typically consist of : 1) PPC ads 2) Retargeting ads 3) Display ads 4) Location based Waze ads  5) Video ads on YouTube.  Each of this type advertising costs money. And it is separate from your SEO rankings. However we have found that many providers (doctors, dentists, physicians, surgeons etc) refer to “healthcare marketing” as “SEO” – So they may refer to “SEO” as paid advertising also.

Question No 22: For best SEO results, do I need to add a lot of content once?

Answer: It used to be true that you can build a nice SEO optimized website and add good content, build quality links, and you are done. It is no longer true. Since good SEO delivers excellent  return on investment (ROI), everyone who competes with you for healthcare services, wants to be 1) On first page of Google search 2) and eventually be the number 1, 2 or 3.  As you can imagine only 3 healthcare providers can occupy the top 3 positions for each specific keyword. Hence we recommend that you should always start with good quality content, and then 1) Every month a professional should look at your top keyword’s performance 2) Change/Update headings, tags, links and main subject content 3) Review the competitive landscape for important keywords 4) Add additional content for key services. This a 4 step process that should be repeated, and it does not stop. It continues, as long as you want to dominate the SEO and continue to build your healthcare business.

Question No 23: Is there any documented ROI for medical SEO VS medical SEM?

Answer: Yes, we have hundreds of examples. Even with top SEO rankings for your medical practice, SEO alone cannot replace online advertising, specially Google adwords (if done properly). Top SEO rankings do not replace online advertising, they complement each other. In the example, from a real customer. Location of the medical practice is suburban area outside  major US city on the west coast, with medium competition. They have excellent medical SEO rankings for all of the major services, read details here. 

Question No 24: How much do you charge for medical SEO?

Answer: We can provide custom services for medical SEO improvements or you have an option to use GOLD service, $699/mon, and it includes medical SEO. This is a good page to read about GOLD service. If you are located in a competitive area then look at the PLATINUM service.

Question No 25: What is technical medical SEO?

Answer: Technical SEO is a subset of On-Page SEO, but this aspect does not focus on the content that is on your website but other essential factors that impact your organic rankings and overall website performance. Improving medical website SEO is not a simple task. Technical medical SEO has become more important this year as compared to last year. For example, according to Google, the mobile website’s load time has become an SEO factor. Google’s latest changes to measure the speed of your medical or dental website are located at https://web.dev/measure/ and https://developers.google.com/speed/pagespeed/insights/ . Pagespeed in not only good for SEO but also for user experience.

Question No 26: What is structured data and do I need it?

Answer:  For your medical SEO to flourish, you need keep in mind that you have 2 main audiences 1) Potential and existing patients  2) Search engines – like Google, Bing and others. Structured is a standardized way of coding text and data, it should be included in your website pages for the search engines to easily learn about your website pages. For example you may want to include the “structured code and data”  about how many patient reviews you have about your healthcare services. Every step you take to make it easier for the search engines to read about your website pages, is rewarded by higher SEO rankings.

Question No 27: Will videos increase SEO for medical practice website?

Answer: After you embed a video in your website page, you must use tags, title, description and useful information about the video. The actual video can be hosted on Youtube, Vimeo etc. Search engines can only understand the limited information about your video content, so they depend on meta-tags, description, tags and other structured information. Video title, video description, and if possible an abstract of the video in legible text format will help the search engine read and rank your page. For example, adding videos, without any of the items listed above, will not improve your SEO. Ask yourself, can the search engine algorithms read or understand the video content? If answer is yes, then it will impact your SEO.

Question No 28: Do I need to learn technical stuff , like Schema and Javascript to improve the SEO of my healthcare website?

Answer: No, you do not need to learn technical stuff as a healthcare provider or a practice manager. But the person or company who is tasked to improve the SEO of your medical website, has to master the schema structure, javascript, page-speed, html, server configuration, load-balancing, browser compatibility, and dozens of additional areas.

Question No 29: I have read on Facebook social media posts that too much content on my healthcare website, would be “Spamming” the search engines, is this correct?

Answer: No, this is not correct. If you have good content, non-plagiarized, on topic, designed to add value to the reader (in your case, a current or a future patient), it will help your SEO rankings not hurt or “spam” the search engines. Also you should be very careful about what you read on social media. Social media, typically does not have useful information to help you make sound business decisions.

Question No 30: Is voice search important?

Answer: Yes. Voice search in search engines and digital personal assistants are constantly being refined to provide results based on various data signals and data points. They are often looking beyond their database of knowledge but how the results of similar queries played out in the personal data of the searcher and the geolocation of that voice search. These data points and signals flavor the search results, giving a truly personalized response to a voice search user.  Today, more than ever, an increasing number of devices are connected to the internet. These devices can provide data signals to voice search engines based on how you interact with them. The more you interact with these connected devices, the more a search engine will understand your behavior, preferences, patterns, and the context of your words with them. Ideally, voice search should, over time, anticipate your needs and understand the intent of the user. As it becomes more predictive, it will be even more helpful to a user.  

Question No 31:  If  SEO is so important, are there any courses for learning SEO?

Answer: Yes, there are hundreds of courses available. Infact University of California, offers such a course. See More PHD programs in search algorithms are being offered by many universities in US and many other countries.

Question No 32: Should I focus on the SEO of the practice or the provider (doctor, dentist, surgeon etc)?

Answer: There are 3 important aspects of your medical SEO building 1) Focus on your services  2) focus on your brand, name  3) focus on your provider’s bio page. All three are important. 

Question No 33:  If I have call tracking number on my healthcare website, will my SEO drop?

Answer: No, this is not accurate. Call tracking numbers or software swapping numbers (based on patient origin, keyword etc) does not impact your SEO. Even Google’s ads algorithms use call tracking numbers. Search engines are very smart, and they can determine that the phone number on the website is a tracking number or your practice number.  We have found no difference in SEO rankings if you add or replace or remove a call tracking number. Key issue is that you should not have duplicate websites and duplicate content. 

Question No 34:  If I have a lot of images on my web pages, will my SEO increase?

Answer: No, this can actually hurt you 2 different ways. 1) images will cause the pages to load slower, hence can impact your SEO 2) your conversion may drop, see data from Google’s A/B testing below: In this test, you will see that a page with 19 images has higher conversions than a page with 31 images per page. In case of images, if you have useful images, first you should convert them to lower quality ( like this example below, this image is less than 11KB ) and then add the images when it will help yo make a point and help the reader.

If I have a lot of images on my web pages, will my SEO increase?
If I have a lot of images on my web pages, will my SEO increase?

Question No 35: I have been approached by a medical SEO expert who claims that my practice should be listed on dozens of directories – most of them, I have not even heard of?

Answer: We do not recommend listing your practice on dozens of low-value directories for the following reasons 1) If you start receiving negative reviews from a past employee on dozens of directories, it will become a nightmare for you. 2) Low value directories do not provide SEO value to your practice. 3) Focus on the following strategy:

Create business listings on several essential websites with direct links back to your site. The most important directories to create a business listing on are:

Google  – Add your clinic listing on Google my business

Bing    – Add your clinic listing on Bing places 

Yelp –  Add your clinic listing on Yelp

Facebook – Add your clinic listing on Facebook

Foursquare – Add your clinic listing on Foursquare

Apple Maps – Add your clinic listing on Apple Maps

Websites related to your profession – these are referred to as Editorial links. For example, if you are an allergy and immunology practice in Atlanta. One of your colleagues is a primary care physician and provides a link to your website will have a positive impact. Another important link would be from https://www.jacionline.org/ or https://www.aaaai.org/ to your website, as these websites provide specific information related to your profession and specialty, allergy and immunology. These type links are very difficult to acquire.

Secondary websites : Like Healthgrades, WebMD and any other places where it is relevant.

As these listings are created, you would want to “manage” them also. It is not enough to just create them once. And this is where it will become more time intensive. Learn more about local SEO for doctors & dental websites on this page.

Question No 36: My medical’s SEO is decent, but I am hardly getting any new patient leads?

Answer: This is a common problem. Each website is different, so there is no general answer. However most cases fall into these areas:

Website speed – If your mobile website does not load in less than 4 seconds, you will have a high bounce rate.
Content – If the content of the landing page is not relevant, the patient will leave, and hence higher bounce rate
Intelligence – If your website does not offer multi-channel conversion apps on the website, you will have a lower conversion rate

Question No 37: How can I improve my medical SEO?

Answer: Very common question. We get this every day. Unfortunately it is not simple answer, but here are specific things you should address in order to be on the first page of Google search results for local search results and organic. Appearing on Google’s first page should be the most important long term strategy for any medical or dental practice. How is this achieved? There are specific shortcut SEO steps you can take today to start improving the medical SEO of your website.

Question No 38: I have been approached by “content writing” companies who claim that adding content will improve my medical SEO, is this correct?

Answer: Generally yes. Content of your website is the most important ranking component of your website. However, “any” content will not help. Content has to be on topic, unique, cannot be plagiarized, and should provide value to the reader, as measured by the search engine algorithms. For example, if you are a podiatrist, foot and ankle doctor and you want to be on the first page of Google search for “podiatrist near me” in your local city/area, you should have in-depth content for all of your related services, useful with information for a potential or an existing patient. Once the content is added to your website, the technical structure is also important. For example, you have a very informative page about “4 key questions for a foot and ankle surgery” , but if the website page on a mobile device does not load within 4 seconds, you will have a high bounce rate, and all of your SEO efforts will have a marginal impact.

Question No 39: Is there a website from Google that I can review to learn about SEO myself?

Answer: Yes, Google has a very good blog. https://developers.google.com/search/blog

Question No 40: I have heard that Google is now “looking” at your website for page experience, what does this mean?

Answer: Yes, Google provided a warning in 2020, that in 2021, it will start looking at websites for “page experience”. This new algorithm is launched in mid 2021. Google’s page experience algorithm is designed to reward you for fast loading mobile websites. You can check the performance of your website, or any page at https://web.dev/measure/. It covers 4 major areas: 1) performance 2) accessibility 3) best practices 4) SEO. So as a best practice, your strategy should be to be “green” in all of these areas. When you run tests on https://web.dev/measure/ , enter your website URL, and run it 4-6 times. Then take an average. Remember that this is a tool provided by Google, as a simulator that is close to what Google’s actual search algorithms’ see. So our view is that it is a very good way of evaluating a website. Here is the data from PatientGain’s website :

I have heard that Google is now “looking” at your website for page experience, what does this mean?
I have heard that Google is now “looking” at your website for page experience, what does this mean?

Question No 41: If I add Google posts every week, will this increase my local SEO?

Answer: Yes, we see a correlation between Google posts and your local SEO rankings. Best results seen are when your Google posts highlight a service that you offer, and the same service has a landing page with unique, non-plagiarized content. Read more about local SEO for doctors and dentists, scroll to the bottom of the page to see an example.

Question No 42: My new website just went live, and I searched for my clinic name, but I am nowhere to be found?

Answer: If you have a new website, new practice, and you did not have a website and domain for the same practice, then you should expect that you will not be listed on Google’s first page right away, SEO takes time. There are 3 main sections of a Google search results page. 1) Top section is usually Google paid ads. 2) Mid area is Local SEO 3) Bottom area is Organic SEO. It takes time for SEO. It is a process and may take many months (according to Google 4 months to a year). This is normal. If you want to have results immediately, then Google paid ads, also known as PPC ads is a good solution. However, PPC ads cost $$ and depending on your competition, the cost per click can be anywhere from $2 per click to $9 per click. But also understand that your Google PPC ads do not appear “all time time”. For example, if your budget is to allocate and spend $40/day on PPC ads, and on average it costs $4/click, that means you can get 10 clicks in a given day. So after someone clicks on your ads, the advertising algorithm will pause your campaign to calculate how much budget is left for the day. So if it is 2 PM and if you have already spent $32 on clicks, there are only 2 more possible clicks left. So the PPC engine will “spread” your 2 clicks over several hours. What this means is that you have a “low budget”, and hence your ads will not appear all the time when someone searches. FAQs About Google Adwords For Doctors.

Question No 43: What is domain authority and does it impact my SEO rankings?

Answer: Google maintains a score about the quality of information on your website. For example, if you are an allergy and asthma practice in Lawrenceville GA, do you have specific pages on your website about many conditions local patients may suffer from local allergies in Atlanta area? If you have useful content on your website, and you truly want to help anyone who visits your website, by providing useful content, your overall domain authority will increase. You can check your domain authority here. What should be the ideal score? using this tool from ahrefs we recommend that a score of 30 or above is considered good for a medical practice.

Question No 44: Does the age of the website domain impact my SEO rankings?

Answer: Generally, it is the website and the domain age that can impact your SEO rankings. For example lets consider 2 use cases: A) if you have an allergy and asthma practice for 10 years, and you have been using the same domain ABCallergy.com. B) You are opening a brand new practice XYZallergy.com. It would be much easier to build the SEO rankings for ABCallergy.com compared to XYZallergy.com. So based on our experience, the domain age + website age allows you to improve the SEO rankings quicker. It does not mean the XYZallergy.com can never compete with ABCallergy.com, it simply means XYZallergy.com will take longer to achieve the same or higher SEO rankings. This is a good page to read about How long does it take to improve medical SEO.

Question No 45: What is EAT score and do I need to improve my website’s EAT score?

Google rates your website for 1) Expertise. 2) Authoritativeness and 3) Trustworthiness – the three most important aspects of a website that Google uses to evaluate its quality. EAT impacts search and topics in a special category of queries called YMYL or Your Money or Your Life. These searches are on topics that, compared to others, can have a significant impact on a person’s life and future. With that in mind, the results returned to these types of searches must contain accurate information. Some topics in YMYL searches include Safety, Health, Happiness, and Financial Stability. For medical practices, EAT is vital because many issues and topics on a site fall under YMYL searches.  This page goes into details on how to improve the EAT for your medical website SEO.

Question No 46: Why is the cost of medical SEO and website creation and management so different from company to company? I have been quoted $2000 one time fee, to $11,000 one time fee, plus monthly management fees for my 4 location practice?

Answer: Very good question and it gets asked every day also. The short answer is to dig deeper and see what is included in each pricing. You can read more here about details as to why the costs are so different.

First understand there are 7 areas you are paying for :
1. Website design and aesthetics and your branding, images and overall look and feel of the website
2. Website structure of the website, this means quality of the code running your website
3. Website content for SEO, pages of useful, high quality non-plagiarized, unique content
4. Website intelligence, conversion apps, lead capture apps, automation
5. Website hosting, hosting on cheap servers, results in high bounce rates, and lost revenue
6. Website A/B testing, one of most crucial requirements, and less than 4% of the healthcare websites go through this process.
7. Collections of data from the website forms into a HIPAA compliant database

In addition – you probably will need additional help and services
1. Advertising (social media advertising, Google advertising)
2. Email marketing
3. Social media posting
4. Texting/SMS with patients, while they are still on your website
5. Patient Chat*Bot app
6. Monthly SEO services
7. Online payments app

Question No 47: What is the difference between high-intent SEO versus low-intent SEO?

Answer: Once you are able to show on the first page of Google SEO for your main healthcare services, then your focus should turn to in high-intent SEO keywords. This area is difficult to achieve and will take A/B testing, data from hundreds of similar campaigns and experimenting with different heading 1, SEO meta tags. Generally high-intent SEO keywords equate to long-tail keywords, however it is not entirely correct. For example we found that patients in Houston TX area, searching for “pain doctor near me” is a high-intent SEO keyword – just as “pain management clinics in houston texas

Some examples of high-intent SEO keywords VS low-intent SEO keyword

Urgent care near me VS. Urgent care

mild procedure doctors sarasota fl VS. back pain doctors sarasota fl

child covid testing near me VS. pediatric urgent care near me

immigration physical exam fresno, ca. VS. immigration exam fresno, ca

So generally the more detailed content you have, the more likely you are to increase your medical SEO. However, you cannot simply copy and paste content. Content must be original and it should be at-least 96% unique.

Question No 48: What is Schema and do I need to add to my website for higher SEO?

Answer:Schema.org is a non-profit organization focused on making the internet and specifically HTML ( which is the foundation of your medical or dental website) more structured. Schema.org is an initiative launched in 2011, by Bing, Google and Yahoo search engines. Structure allows better understanding of content of a website. Hence by definition, if you have a website with structured data, and you are following other best practices of SEO improvement, it is very likely that you will see higher SEO rankings for your medical or dental website. Read more about Schema.org here.

Question No 49: How can I “lock-in” my SEO rankings?

Answer: Your SEO rankings will fluctuate. They are changing on a daily basis. There is no way to simply “lock-in” your rankings.

Question No 50: How does medical SEO work?

Answer: This question gets asked everyday by doctors & clinic owners! Long answer. So read on below.

This is important because 82 percent of the patients check online before contacting a doctor or a clinic. Even 47 percent of existing patients look for additional, related services online on your own website or your competitor’s websites. Majority of patients are looking for your services using mobile devices and they are “Speaking” to their Mobile Devices like Siri – So Speech Based SEO is becoming extremely important for your Medical Website’s  SEO. Speech Based SEO – New Emerging Area – As more patients are “speaking” to devices.

Let’s face it, as a medical practice owner, it becomes difficult to learn technology and run your business at the same time, it is time consuming and takes you away from your core focus of taking care of your patients and running your medical practice. According to Google’s CEO Sundar Pichai, there are over 200 signals that Google considers in ranking your website. Here are some important ones. However these are certain signals and techniques that are extremely important for your rankings. Starting with your own content, this is the single most important aspect of your SEO rankings. So it all starts with your our website, with good quality content. Usability is another key area that’s often overlooked by “custom websites”. Usability has 2 targets 1) Patients (existing and future )  2) Search engines. Both of them go hand-in-hand. Search engine (Google) usability requirements are not mutually exclusive. Write as if you are explaining a complex subject to a teenager with attention span of 30 seconds. If your content does not deliver anything of value to the reader, they have the right to leave and skip your website.

5 important things to understand about how to gain high SEO and speech based SEO for your medical practice:

1) It Takes Money and It’s Hard
2) It Takes Time & Patience, But It’s Important
3) It Is Difficult – Google Changes Algorithms Regularly
4) It Is A Multi-Step Complex Process Rather Than One Time “Task”
5) A Professional Team Will Produce Better Results Than D.I.Y (and Much Quicker)

If you want same week results, you should consider online advertising for doctors Both of these approaches and strategies compliment each other, they do not replace each other.  Long term online success for your medical practice is based on excellent SEO rankings for your practice.  It will take time and money, and it is not easy, anything else is very likely a sales pitch.  Investing in medical SEO for your medical practice is very likely the best investment you will make in your medical practice. However, it is complex and is not easy. Here are some examples of ROI for Medical Marketing.

PatientGain.com has created several products and offerings to help you achieve great SEO – Search Engine Optimization for your medical practice. Focus is on results which means new patients, this means top Google rankings, with significant focus on mobile search results and mobile marketing. Google search engine is the most accurate search engine with the best algorithms for search results. Majority of the world searches on Google. According to Google, over 200 “signals” are used to rank medical websites. The most important factor is your own content. There are at least 200 hundred other factors, including link-building, mobile website load time, but there is nothing more important than your own quality content. So for medical SEO for doctors, you must focus on Google first, and start with adding Unique, High Quality Content – This means Non-Copied, Non-Plagiarized Content.

Achieving top SEO rankings for doctors and medical practices is a process and not a simple one-time setup. It is time-intensive, requires deep knowledge about your own business and Search Engine technology, costs both money and time to get real results, and it never stops for your business.

Medical SEO (Search Engine Optimization) Costs $699 to $1099 per month

96% of the search traffic goes to page 1 of Google search. As a medical or dental practice, your strategy should be to be on the first page of Google search for all important healthcare services.