Medical SEO $599/mon

Medical SEO (Search Engine Optimization) Costs $599 to $999 per month. Medical SEO is also known as Healthcare SEO and Dental SEO for Dentists.

96% of the search traffic goes to page 1 of Google search. As a medical or dental practice, your strategy should be to be on the first page of Google search for all important healthcare services. Focusing on content based on specific keywords used by patients, results in high SEO rankings. We do this for doctors and medical practices in US and Canada for $599/mon to $999/mon. Medical SEO is also known as Healthcare SEO and Dental SEO for dentists. Medical SEO stands for Medical Search Engine Optimization. Majority of the searches happen on Google search engine, hence we will focus on how Google search engines works and can add value to your healthcare practice.  Based on our years of experience, search engine optimization for a healthcare practice has the highest ROI (Return On Investment). The only issue is that it takes time, and it is not easy.  It is understandable, because it is estimated by the industry that there are approximately 4 to 6 billion number of searches happening on Google each day. What this means is that if your medical practice is not appearing in the top area of page 1, for your services, you are leaving food on the table for your competitors.

Majority of the patients turn to Google search page to look for healthcare services.
As they speak or type words (or speak to devices like Alexa and Siri) into the search engine, there are 3 type of important result areas on the displayed page:

1) Typically the top area is Google ads (learn more about Google adwords)
2) Middle area is Google local SEO results. This includes business listing, maps, review rankings. (learn more about local SEO)
3) Organic SEO results (learn more about SEO secret sauce)

All three of them are important, and your healthcare practice should ideally appear in all 3 areas. If you’re not ranked in the first three results, your potential patients are 78% less likely to find you. Hence, your strategy should be to appear in all these 3 areas, for all important search words.

Example of a Medical SEO results: Patient searching for “Sciatica clinic in conroe tx”

Example of a Medical SEO results: Patient searching for "Sciatica clinic in conroe tx"
Example of a Medical SEO results: Patient searching for "Sciatica clinic in conroe tx"

44 Good medical SEO questions asked by providers and practice managers

Table of Contents:

Question No 1: Does SEO impact my clinic’s patient count?
Question No 2: How many patients search for my medical services?
Question No 3: Is medical SEO some type of “sinister magic” or is there a secret?
Question No 4: How much does it cost? I have heard that Medical SEO is free?
Question No 5: Is medical SEO and medical SEM (Search Engine Marketing) the same?
Question No 6: If a doctor has very good SEO rankings, should a doctor (healthcare provider – dentist etc) still have an online advertising campaign like Google PPC ads or Facebook/Instagram ads?
Question No 7: If a healthcare practice has very nice looking website, do they need to do “SEO” every month?
Question No 8: What is medical SEO?
Question No 9: How long does it take for medical SEO to work?
Question No 10: Does my website speed impact my SEO rankings?
Question No 11: Some images on my website look “low quality” or “compressed”, what is the issue?
Question No 12: Does the hosting service matter for my practice’s SEO rankings?
Question No 13: I want to remove certain text from my website, will this impact my SEO?
Question No 14: My website is too wordy, why do I need so much content?
Question No 15: I have been approached by a Medical SEO expert company, that I need more “inbound links” for my website. Will this help my healthcare practices SEO?
Question No 16: I have been approached by a Medical SEO expert company, that shows a report and indicates that my healthcare website’s SEO is very bad. How do I determine if my SEO is doing OK?
Question No 17: How is dental SEO different from medical SEO?
Question No 18: Is WordPress good for SEO?
Question No 19: If I have keywords in my domain name, will I get higher SEO?
Question No 20: Is SEO good for new patient marketing?
Question No 21: If I spend a lot of money on Google ads, will my SEO improve?
Question No 22: For best SEO results, do I need to add a lot of content once?
Question No 23: Is there any documented ROI for medical SEO VS medical SEM?
Question No 24: How much do you charge for medical SEO?
Question No 25: What is technical medical SEO?
Question No 26: What is structured data and do I need it?
Question No 27: Will videos increase SEO for medical practice website?
Question No 28: Do I need to learn technical stuff , like Schema and Javascript to improve the SEO of my healthcare website?
Question No 29: I have read on Facebook social media posts that too much content on my healthcare website, would be “Spamming” the search engines, is this correct?
Question No 30: Is voice search important?
Question No 31: If SEO is so important, are there any courses for learning SEO?
Question No 32: Should I focus on the SEO of the practice or the provider (doctor, dentist, surgeon etc)?
Question No 33: If I have call tracking number on my healthcare website, will my SEO drop?
Question No 34: If I have a lot of images on my web pages, will my SEO increase?
Question No 35: I have been approached by a medical SEO expert who claims that my practice should be listed on dozens of directories – most of them, I have not even heard of?
Question No 36: My medical’s SEO is decent, but I am hardly getting any new patient leads?
Question No 37: How can I improve my medical SEO?
Question No 38: I have been approached by “content writing” companies who claim that adding content will improve my medical SEO, is this correct?
Question No 39: Is there a website from Google that I can review to learn about SEO myself?
Question No 40: I have heard that Google is now “looking” at your website for page experience, what does this mean?
Question No 41: If I add Google posts every week, will this increase my local SEO?
Question No 42: My new website just went live, and I searched for my clinic name, but I am nowhere to be found?
Question No 43: Why is the cost of medical SEO and website creation and management so different from company to company? I have been quoted $2000 to $3000 one time fee, to $11,000 one time fee, plus monthly management fees for my 4 location practice?
Question No 44: How does medical SEO work?

Question No 1: Does SEO impact my clinic’s patient count?

Answer: Yes! by far the best investment you can make is in high quality marketing and advertising platform, with specific focus on medical SEO

Question No 2: How many patients search for my medical services?

Answer: 82 percent of the patients check online before contacting a medical practice – majority of the searches occur on Google search engine.

Question No 3: Is medical SEO some type of “sinister magic” or is there a secret?

Answer: Medical SEO is not any “sinister magic” or some group of people sitting in Google buildings in Mountain View California. Medical SEO and SEO in general is a very complex ( but effective ) algorithms, written and managed by Google and improved upon for the last 20+ years. These algorithms “read” over 200 signals, to rank the results of search queries. The most important signal is your own content on your medical website. Read more about medical SEO secret sauce.

Question No 4: How much does it cost? I have heard that Medical SEO is free?

Answer: It takes a lot of time and effort (hence money) to build the medical SEO of your clinic’s website. Yes, it is free from Google’s perspective. When compared to Google search ads, medical SEO and local SEO for doctors, dentists and other type of practices is free. However there are 2 main ways to build your SEO over time. 1) Do it yourself  2) Hire a professional medical marketing company in US or Canada.  We recommend no 2.

Question No 5: Is medical SEO and medical SEM (Search Engine Marketing) the same?

Answer: Medical SEO is also referred as Healthcare SEO. It is different from Medical SEM. SEM refers to placing paid ads in response to searches by patients for valuable search terms. For example, a patient may be searching for “family dentist toledo oh”  – in response to this search, Google PPC ads can be used to display your paid ads. This is called medical SEM or dental SEM, in this case.

Question No 6: If a doctor has very good SEO rankings, should a doctor (healthcare provider – dentist etc) still have an online advertising campaign like Google PPC ads or Facebook/Instagram ads?

Answer: Yes. Healthcare SEO does not replace SEM (Google PPC ads specifically). SEO and SEM compliment each other. In this example you can see data based on a real customer. You can see the impact of a very good SEM campaign.

Question No 7: If a healthcare practice has very nice looking website, do they need to do “SEO” every month?

Answer: Yes. Having a nice website is a step 1 – If you are not improving the SEO on a monthly basis, you will be left behind. Majority of the leads come from online strategies. In addition, 78 % of your total online leads come from Google and Google related apps. Google healthcare SEO can be your best marketing asset.

Question No 8: What is medical SEO?

Answer: Over 90 % of the patients search on Google for healthcare services, disease information like COVID-19. Medical SEO is a strategy, techniques, detailed knowledge about every medical service to be promoted, and website content, that causes your website pages to show up on the top of Google’s search results. It is a complex process and takes time.

Question No 9: How long does it take for medical SEO to work?

Answer: According to Google SEO staff, medical marketing companies and agencies should set proper expectations for healthcare customers. It takes 4 months to 1 year to start seeing benefits of SEO and improvements in rankings. Time is shorter, if you already have an existing website. Read more about Google staff’s recommendations.

Question No 10: Does my website speed impact my SEO rankings?

Answer: Yes. Your website speed, specifically on a mobile device, security, and mobile-friendliness are all ranking factors. According to Google SEO staff it does. There are many good website speed test sites (in addition to Google website speed test sites). This page covers in detail about SEO and medical website’s SEO.  For example if you do a google search for “medical SEO”  and “advertising for doctors”, you will see that PatientGain is on the top area of Google search. Now go to this page and see the website speed results on this detailed page.  Our own tests show that there a very slight difference between a website that loads in 1.9 seconds, vs 2.9 seconds. Same is true for a website that loads in 2.5 seconds and in 3.9 seconds, however, if your mobile website takes longer than 4 seconds, you will start seeing SEO rankings drop. But it will be gradual process. Google’s search measurement website https://web.dev/measure/ and related sites like pagespeed, measure the performance over a period of time, and then it calculates an average, so the score you will see is an average over the last few weeks. Usually it is last 30 days, but this is subject to change by the google’s algorithms. . See more results of this page.  However your goals should always be to load the site in under 4 seconds.

Question No 11: Some images on my website look “low quality” or “compressed”, what is the issue?

Answer: Google search algorithms now rank the speed of the website and pages as one of the SEO factors. It is one of the important SEO signals and factors, however it is not the only factor. Actually, Google reads your mobile website first. So if you have very high quality images (non-compressed), the website page will load slowly. Hence as an SEO professional, your SEO team may have decided to use compressed or “low quality” images. Unfortunately, there is no set formula on what should be the size of each image. Your SEO team will decide on the image size. Also professional SEO teams will also have “lower quality” images for mobile sites and “regular quality” for desktop display of the website. This is a good page to learn from Google. 

Question No 12: Does the hosting service matter for my practice’s SEO rankings?

Answer: Yes. If you are using cheap, in expensive hosting service, your website will load slowly. Hence it will impact your website’s SEO rankings. PatientGain recommends top google cloud platform for WordPress. We recommend Google cloud hosting and using specific type of servers. We use servers that cache the pages in memory, hence the pages are delivered faster. If you are hosting on a good platform (like Google Cloud), then you would be fine. You can see the difference in hosting services. If you are using an inexpensive website hosting, you are very likely hurting your own healthcare business.

Question No 13: I want to remove certain text from my website, will this impact my SEO?

Answer: Text is content, and every word, phrase, image and tag matters. For example, if you as a practice manager, want to remove specific words, consult with your SEO company first. For example if you have a primary care clinic and the most important keyword for your practice is “primary care near me“, your SEO specialist may have placed keywords in specific areas of your website for higher SEO rankings. Generally, it is not recommended to remove SEO based keywords from your website, without consultation with your medical website SEO specialist.

Question No 14: My website is too wordy, why do I need so much content?

Answer: Refer to question number 13 also. Text is content, and secret sauce of your medical seo is your content. The more useful, on-topic, original, non-copied content you will have, the higher the probability of showing up for specific useful searches. So if your website has a lot of good content, you will profit from it. There are many other factors, however, by far, high quality, on-topic, original, non-copied content will have the most positive impact on your business.

Question No 15: I have been approached by a Medical SEO expert company, that I need more “inbound links”  for my website. Will this help my healthcare practices SEO?

Answer: It depends. Be very careful with buying unnatural “inbound links”. We only recommend natural links.  Here is very good article to learn more about buying links. One rule of thumb is: Did the Medical SEO expert contact you? or did you seek them? If someone contacts you, they are in “sales mode” to sell you something. In this case, very likely, you are making a mistake. The main determining factor is if the links are seen as natural vs. paid or a deliberate attempt at trying to get backlinks. No doubt, the quality of the inbound links will help your medical SEO, but the real secret sauce is your own content, site structure, your unique original approach on how you help your patients, the way the page renders, and technical SEO of the website. Generally we do not recommend that you should hire a company to start building links for your practice.

Question No 16: I have been approached by a Medical SEO expert company, that shows a report and indicates that my healthcare website’s SEO is very bad.  How do I determine if my SEO is doing OK?

Answer:  First understand, it is a sales tactic, not a genuine SEO report. Your genuine SEO report is in your Google search console.  1) The first thing you should do is to check SEO of the company who is contacting you. Go to Google search for “medical seo”, “new patient marketing”, “advertising for doctors” and see the top SEO results. When looking for results on Google, ignore the Google ads, and review the first entire page. This will be very good starting point. 2) Did the Medical SEO expert contact you? or did you seek them? If someone contacts you, they are in “sales mode” to sell you something. In this case do your own research. These SEO reports are purposely created to show you how bad you are doing, to get your attention. These are typical SEO sales tactics.

Question No 17: How is dental SEO different from medical SEO?

Answer: The key difference is detailed domain knowledge about a dental practice’s services. Technical SEO is all the same for every type of healthcare practice. For example for a dentist, who offers implants and TMJ treatment, there should be detailed SEO pages for each of the services services. The same applies to a podiatrist, so if a podiatrist offers  treatment for “Stress Fracture”, then there should be a dedicated SEO page for this service. 

Question No 18: Is WordPress good for SEO?

Answer: In short, Yes. However there are other good content management systems (CMS). We have tried 8 different CMS systems and decided that WordPress is the best system. WordPress is the world’s most popular content management system powering 39% of all websites on the internet. On top of that: WordPress has a 60.8% market share in the CMS market. WordPress powers 14.7% of the world’s top websites.

Question No 19: If I have keywords in my domain name, will I get higher SEO?

Answer: No. This is no longer true. It used to be that Google’s algorithms would match the domain names – like “bestdentisthouston.com” etc.  As smart marketing experts started using this type of domain name strategy, Google changed its algorithms. We highly recommend focusing on 2 simple strategies: 1) Think about your website visitor – provide valuable content to the reader (in your case, it is an existinting or a potential patient)  2) Focus on making it easier for the search engine software to read and understand your website page.  If you make these your guiding principles, you will achieve high SEO ranking for your healthcare practice. However, it may take some time, depending on your competition.

Question No 20: Is SEO good for new patient marketing?

Answer: Yes. However building your medical seo does not guarantee that you will excel at new patient marketing and acquisition of new patients for your healthcare clinic. High SEO rankings will help your existing and potential new patients find you online. However once a patient lands on your website, they still need to be “converted”. This means that your healthcare website must be intelligent and designed for high conversion rates.

Question No 21: If I spend a lot of money on Google ads, will my SEO improve?

Answer: No. Google’s SEO algorithms are totally separate from Google’s paid advertising. Google ads typically consist of : 1) PPC ads 2) Retargeting ads 3) Display ads 4) Location based Waze ads  5) Video ads on YouTube.  Each of this type advertising costs money. And it is separate from your SEO rankings. However we have found that many providers (doctors, dentists, physicians, surgeons etc) refer to “healthcare marketing” as “SEO” – So they may refer to “SEO” as paid advertising also.

Question No 22: For best SEO results, do I need to add a lot of content once?

Answer: No. It used to be true that you can build a nice SEO optimized website and add good content, build quality links, and you are done. It is no longer true. Since good SEO delivers excellent  return on investment (ROI), everyone who competes with you for healthcare services, wants to be 1) On first page of Google search 2) and eventually be the number 1, 2 or 3.  As you can imagine only 3 healthcare providers can occupy the top 3 positions. Hence we recommend that you should always start with good quality content, and then 1) Every month a professional should look at your top keyword’s performance 2) Change/Update headings, tags, links and main subject content 3) Review the competitive landscape for important keywords 4) Add additional content for key services. This a 4 step process that should be repeated, and it does not stop. It continues, as long as you want to dominate the SEO and continue to build your healthcare business.

Question No 23: Is there any documented ROI for medical SEO VS medical SEM?

Answer: Yes, we have hundreds of examples. Even with top SEO rankings for your medical practice, SEO alone cannot replace online advertising, specially Google adwords (if done properly). Top SEO rankings do not replace online advertising, they complement each other. In the example, from a real customer. Location of the medical practice is suburban area outside  major US city on the west coast, with medium competition. They have excellent medical SEO rankings for all of the major services, read details here. 

Question No 24: How much do you charge for medical SEO?

Answer: We can provide custom services for medical SEO improvements or you have an option to use GOLD service, $599/mon, and it includes medical SEO. This is a good page to read about GOLD service. If you are located in a competitive area then look at the PLATINUM service.

Question No 25: What is technical medical SEO?

Answer: Technical SEO is a subset of On-Page SEO, but this aspect does not focus on the content that is on your website but other essential factors that impact your organic rankings and overall website performance. Improving medical website SEO is not a simple task. Technical medical SEO has become more important this year as compared to last year. For example, according to Google, the mobile website’s load time has become an SEO factor. Google’s latest changes to measure the speed of your medical or dental website are located at https://web.dev/measure/ and https://developers.google.com/speed/pagespeed/insights/ . Pagespeed in not only good for SEO but also for user experience.

Question No 26: What is structured data and do I need it?

Answer:  For your medical SEO to flourish, you need keep in mind that you have 2 main audiences 1) Potential and existing patients  2) Search engines – like Google, Bing and others. Structured is a standardized way of coding text and data, it should be included in your website pages for the search engines to easily learn about your website pages. For example you may want to include the “structured code and data”  about how many patient reviews you have about your healthcare services. Every step you take to make it easier for the search engines to read about your website pages, is rewarded by higher SEO rankings.

Question No 27:  Will videos increase SEO for medical practice website?

Answer: After you embed a video in your website page, you must use tags, title, description and useful information about the video. The actual video can be hosted on Youtube, Vimeo etc. Search engines can only understand the limited information about your video content, so they depend on meta-tags, description, tags and other structured information. Video title, video description, and if possible an abstract of the video in legible text format will help the search engine read and rank your page. For example, adding videos, without any of the items listed above, will not impact your SEO.

Question No 28:  Do I need to learn technical stuff , like Schema and Javascript to improve the SEO of my healthcare website?

Answer: No, you do not need to learn technical stuff as a healthcare provider or a practice manager. But the person or company who is tasked to improve the SEO of your medical website, has to master the schema structure, javascript, page-speed, html, server configuration, load-balancing, browser compatibility, and dozens of additional areas.

Question No 29:  I have read on Facebook social media posts that too much content on my healthcare website, would be “Spamming” the search engines, is this correct?

Answer: No, this is not correct. If you have good content, non-plagiarized, on topic, designed to add value to the reader (in your case, a current or a future patient), it will help your SEO rankings not hurt or “spam” the search engines. Also you should be very careful about what you read on social media. Social media, typically does not have useful information to help you make sound business decisions.

Question No 30: Is voice search important?

Answer: Yes. Voice search in search engines and digital personal assistants are constantly being refined to provide results based on various data signals and data points. They are often looking beyond their database of knowledge but how the results of similar queries played out in the personal data of the searcher and the geolocation of that voice search. These data points and signals flavor the search results, giving a truly personalized response to a voice search user.  Today, more than ever, an increasing number of devices are connected to the internet. These devices can provide data signals to voice search engines based on how you interact with them. The more you interact with these connected devices, the more a search engine will understand your behavior, preferences, patterns, and the context of your words with them. Ideally, voice search should, over time, anticipate your needs and understand the intent of the user. As it becomes more predictive, it will be even more helpful to a user.  

Question No 31:  If  SEO is so important, are there any courses for learning SEO?

Answer: Yes, there are hundreds of courses available. Infact University of California, offers such a course. More PHD programs in search algorithms are being offered by many universities in US and many other countries.

Question No 32:  Should I focus on the SEO of the practice or the provider (doctor, dentist, surgeon etc)?

Answer: There are 3 important aspects of your medical SEO building 1) Focus on your services  2) focus on your brand, name  3) focus on your provider’s bio page. All three are important. 

Question No 33:  If I have call tracking number on my healthcare website, will my SEO drop?

Answer: No, this is not accurate. Call tracking numbers or software swapping numbers (based on patient origin, keyword etc) does not impact your SEO. Even Google’s ads algorithms use call tracking numbers. Search engines are very smart, and they can determine that the phone number on the website is a tracking number or your practice number.  We have found no difference in SEO rankings if you add or replace or remove a call tracking number. Key issue is that you should not have duplicate websites and duplicate content. 

Question No 34:  If I have a lot of images on my web pages, will my SEO increase?

Answer: No, this can actually hurt you 2 different ways. 1) images will cause the pages to load slower, hence can impact your SEO 2) your conversion may drop, see data from Google’s A/B testing below: In this test, you will see that a page with 19 images has higher conversions than a page with 31 images per page. In case of images, if you have useful images, first you should convert them to lower quality ( like this example below, this image is less than 11KB ) and then add the images when it will help yo make a point and help the reader.

If I have a lot of images on my web pages, will my SEO increase?
If I have a lot of images on my web pages, will my SEO increase?

Question No 35: I have been approached by a medical SEO expert who claims that my practice should be listed on dozens of directories – most of them, I have not even heard of?

Answer: We do not recommend listing your practice on dozens of low-value directories for the following reasons 1) If you start receiving negative reviews from a past employee on dozens of directories, it will become a nightmare for you. 2) Low value directories do not provide SEO value to your practice. 3) Focus on the following strategy:

Create business listings on several essential websites with direct links back to your site. The most important directories to create a business listing on are:

As these listings are created, you would want to “manage” them also. It is not enough to just create them once. And this is where it will become more time intensive. Learn more about local SEO for doctors & dental websites on this page.

Question No 36: My medical’s SEO is decent, but I am hardly getting any new patient leads?

Answer: This is a common problem. Each website is different, so there is no general answer. However most cases fall into these areas:

Question No 37: How can I improve my medical SEO?

Answer: Very common question. We get this every day. Unfortunately it is not simple answer, but here are specific things you should address in order to be on the first page of Google search results for local search results and organic. Appearing on Google’s first page should be the most important long term strategy for any medical or dental practice. How is this achieved? There are specific shortcut SEO steps you can take today to start improving the medical SEO of your website.

Question No 38: I have been approached by “content writing” companies who claim that adding content will improve my medical SEO, is this correct?

Answer: Generally yes. Content of your website is the most important ranking component of your website. However, “any” content will not help. Content has to be on topic, unique, cannot be plagiarized, and should provide value to the reader, as measured by the search engine algorithms. For example, if you are a podiatrist, foot and ankle doctor and you want to be on the first page of Google search for “podiatrist near me” in your local city/area, you should have in-depth content for all of your related services, useful with information for a potential or an existing patient. Once the content is added to your website, the technical structure is also important. For example, you have a very informative page about “4 key questions for a foot and ankle surgery” , but if the website page on a mobile device does not load within 4 seconds, you will have a high bounce rate, and all of your SEO efforts will have a marginal impact.

Question No 39: Is there a website from Google that I can review to learn about SEO myself?

Answer: Yes, Google has a very good blog. https://developers.google.com/search/blog

Question No 40: I have heard that Google is now “looking” at your website for page experience, what does this mean?

Answer: Yes, Google provided a warning in 2020, that in 2021, it will start looking at websites for “page experience”. This new algorithm is to be launched sometime in mid 2021. Google’s page experience algorithm is designed to reward you for fast loading mobile websites. You can check the performance of your website, or any page at https://web.dev/measure/. It covers 4 major areas: 1) performance 2) accessibility 3) best practices 4) SEO. So as a best practice, your strategy should be to be “green” in all of these areas. When you run tests on https://web.dev/measure/ , enter your website URL, and run it 4-6 times. Then take an average. Remember that this is a tool provided by Google, as a simulator that is close to what Google’s actual search algorithms’ see. So our view is that it is a very good way of evaluating a website. Here is the data from PatientGain’s website and another company’s website :

Question No 41: If I add Google posts every week, will this increase my local SEO?

Answer: Yes, we see a correlation between Google posts and your local SEO rankings. Best results seen are when your Google posts highlight a service that you offer, and the same service has a landing page with unique, non-plagiarized content. Read more about local SEO for doctors and dentists, scroll to the bottom of the page to see an example.

Question No 42: My new website just went live, and I searched for my clinic name, but I am nowhere to be found?

Answer: If you have a new website, new practice, and you did not have a website and domain for the same practice, then you should expect that you will not be listed on Google’s first page right away, SEO takes time. There are 3 main sections of a Google search results page. 1) Top section is usually Google paid ads. 2) Mid area is Local SEO 3) Bottom area is Organic SEO. It takes time for SEO. It is a process and may take many months (according to Google 4 months to a year). This is normal. If you want to have results immediately, then Google paid ads, also known as PPC ads is a good solution. However, PPC ads cost $$ and depending on your competition, the cost per click can be anywhere from $2 per click to $9 per click. But also understand that your Google PPC ads do not appear “all time time”. For example, if your budget is to allocate and spend $30/day on PPC ads, and on average it costs $3/click, that means you can get 10 clicks in a given day. So after someone clicks on your ads, the advertising algorithm will pause your campaign to calculate how much budget is left for the day. So if it is 2 PM and if you have already spent $24 on clicks, there are only 2 more possible clicks left. So the PPC engine will “spread” your 2 clicks over several hours. What this means is that you have a “low budget”, and hence your ads will not appear all the time when someone searches. FAQs About Google Adwords For Doctors.

Question No 43: Why is the cost of medical SEO and website creation and management so different from company to company? I have been quoted $2000 to $3000 one time fee, to $11,000 one time fee, plus monthly management fees for my 4 location practice?

Answer: Very good question and it gets asked every day also. The short answer is to dig deeper and see what is included in each pricing. You can read more here about details as to why the costs are so different.

First understand there are 7 areas you are paying for :
1. Website design and aesthetics and your branding, images and overall look and feel of the website
2. Website structure of the website, this means quality of the code running your website
3. Website content for SEO, pages of useful, high quality non-plagiarized, unique content
4. Website intelligence, conversion apps, lead capture apps, automation
5. Website hosting, hosting on cheap servers, results in high bounce rates, and lost revenue
6. Website A/B testing, one of most crucial requirements, and less than 4% of the healthcare websites go through this process.
7. Collections of data from the website forms into a HIPAA compliant database


In addition – you probably will need additional help and services
1. Advertising (social media advertising, Google advertising)
2. Email marketing
3. Social media posting
4. Texting/SMS with patients, while they are still on your website
5. Patient Chat*Bot app
6. Monthly SEO services
7. Online payments app

Question No 44: How does medical SEO work?

Answer: This question gets asked everyday by doctors & clinic owners! Long answer. So read on below.

This is important because 82 percent of the patients check online before contacting a doctor or a clinic. Even 47 percent of existing patients look for additional, related services online on your own website or your competitor’s websites. Majority of patients are looking for your services using mobile devices and they are “Speaking” to their Mobile Devices like Siri – So Speech Based SEO is becoming extremely important for your Medical Website’s  SEO. Speech Based SEO – New Emerging Area – As more patients are “speaking” to devices.

Let’s face it, as a medical practice owner, it becomes difficult to learn technology and run your business at the same time, it is time consuming and takes you away from your core focus of taking care of your patients and running your medical practice. According to Google’s CEO Sundar Pichai, there are over 200 signals that Google considers in ranking your website. Here are some important ones. However these are certain signals and techniques that are extremely important for your rankings. Starting with your own content, this is the single most important aspect of your SEO rankings. So it all starts with your our website, with good quality content. Usability is another key area that’s often overlooked by “custom websites”. Usability has 2 targets 1) Patients (existing and future )  2) Search engines. Both of them go hand-in-hand. Search engine (Google) usability requirements are not mutually exclusive. Write as if you are explaining a complex subject to a teenager with attention span of 30 secondes. If your content does not deliver anything of value to the reader, they have the right to leave and skip your website.

5 Most Important Things to Understand About How To Gain High SEO and Speech Based SEO For Your Medical Practice:

1) It Takes Money and It’s Hard
2) It Takes Time & Patience, But It’s Important
3) It Is Difficult – Google Changes Algorithms Regularly
4) It Is A Multi-Step Complex Process Rather Than One Time “Task”
5) A Professional Team Will Produce Better Results Than D.I.Y (and Much Quicker)

If you want same week results, you should consider online advertising for doctors Both of these approaches and strategies compliment each other, they do not replace each other.  Long term online success for your medical practice is based on excellent SEO rankings for your practice.  It will take time and money, and it is not easy, anything else is very likely a sales pitch.  Investing in medical SEO for your medical practice is very likely the best investment you will make in your medical practice. However, it is complex and is not easy. Here are some examples of ROI for Medical Marketing.

To learn about What is the Foundation of Medical SEO (Search Engine Optimization) for Doctors 
To learn about How SEO Works For Doctors Websites, this is a good starting page. 
To learn about Short-cut SEO for Medical Practices, this is a good starting page.
To learn about Pricing and cost of SEO services for medical practices, this is a good starting page. 
To learn about How Much Do Doctors Spend On Advertising?
To learn about Medical SEO Voice Search Optimization For Doctors (BERT)
To learn about Local Medical SEO For Doctors
To learn about Mobile SEO For Medical Websites
To learn about Zero-Click SEO for Doctors & Medical Practices
To learn about Benefits Of Medical SEO Marketing
To learn about Key Items For SEO Evaluation of Medical Websites
To learn about Avoid Risky Plans – Use Proven Medical Marketing Strategies
To learn about Medical Marketing Using Emotionally Compelling Offline Media
To learn about Pre Launch Medical Marketing Checklist for Doctors
To learn about Medical SEO vs. Medical Advertising – Which One Is Better?
To learn about Is Your Medical Website Design “Future Proof”?
To learn about Why is SEO for the healthcare so difficult?
To learn about 4 Good Examples of Medical SEO
To learn about Patient Acquisition VS Patient Retention
To learn about Medical SEO Keywords
To learn about 8 Good Medical Advertisement Examples For Doctors
To learn about Content Writing Services for Doctors
To learn about Medical Marketing Using Public Relations
To learn about What Is Medical Brand Marketing?
To learn about Fast Loading Medical Websites
To learn about Medical Website SEO Mistakes
To learn about Why Physicians Spend Money on a Medical Website Redesign
To learn about How to rank higher on google maps for your medical practice?
To learn about Medical Practice Website Design 7 Important Elements
To learn about How To Improve Medical SEO For A Doctor’s Website?
To learn about How A Bad Medical Website Design Can Cost You Patients

How Long Does It Take For Medical SEO To Work ?

Answer: 2 Months to 6 Months. (for a brand new medical website)

Answer: 1 Months to 2 Months. (for an existing website)

This is common question asked by doctors and medical practice managers.

There is no set or specific answer for this question.  It can take  from a few weeks to several months before you will see any improvements. The true benefit if SEO is long term.  According to Google SEO staff, medical marketing companies and agencies should set proper expectations for healthcare customers. Read more.

Examples of good Medical SEO

Medical SEO Example 1 :  Patient Searching for “ urgent care maui ” user is located in Maui, Hawaii

Medical SEO Example 1 :  Patient Searching for “ urgent care maui ” user is located in Maui, Hawaii
Medical SEO Example 1 :  Patient Searching for “ urgent care maui ” user is located in Maui, Hawaii

Medical SEO Example 2 :  Patient Searching for “regenerative medicine ” user is located in Conroe TX

Medical SEO Example 2 :  Patient Searching for “regenerative medicine ” user is located in Conroe TX
Medical SEO Example 2 :  Patient Searching for “regenerative medicine ” user is located in Conroe TX

Medical SEO Example 3 :  Patient Searching for “sleep apnea”  user is located in Columbia MO

Medical SEO Example 3 :  Patient Searching for “sleep apnea columbia”
Medical SEO Example 3 :  Patient Searching for “sleep apnea columbia”

Medical SEO Example 4 :  Patient Searching for “pain doctors” user is located in Bradenton FL

Medical SEO Example 4 :  Patient Searching for “pain doctors in bradenton”
Medical SEO Example 4 :  Patient Searching for “pain doctors in bradenton”

PatientGain.com has created several products and offerings to help you achieve great SEO – Search Engine Optimization for your medical practice. Focus is on results which means new patients, this means top Google rankings, with significant focus on mobile search results and mobile marketing. Google search engine is the most accurate search engine with the best algorithms for search results. Majority of the world searches on Google. According to Google, over 200 “signals” are used to rank medical websites. The most important factor is your own content. There are at least 200 hundred other factors, including link-building, mobile website load time, but there is nothing more important than your own quality content. So for medical SEO for doctors, you must focus on Google first, and start with adding Unique, High Quality Content – This means Non-Copied, Non-Plagiarized Content.

Rule no 1. Your content must be at least 96% unique.

To understand how Google’s SEO algorithms change over time, this is a very good page to read

Example of bad website SEO and content

In this following example, the content quality will fail, and PatientGain.com will not add low quality content to your website.

Medical SEO for Medical Practices Using Unique Content
Medical SEO for Medical Practices Using Unique Content

Content must be original, unique, on topic and it should be specifically written for your website and your medical practice.

Avoid these 10 specific mistakes.  High SEO rankings for your medical website is a process and not a one time task

SEO Short Cut Steps For Physicians.

SEO is not a simple task.  It is complex and time consuming. Here is a short-cut summary. We will outline in detail, but lets get started with a summary.

Step 1 : Create a mobile friendly website. If you use newer versions of WordPress software, this is included in the template setup. Website should load fast, less than 3 seconds. Avoid using heavy images, it is the number 1 cause for slow loading websites. Your website’s top menu should have information for at least 6 key areas. About Us page,  Services page, Resources page, Phone number & directions, Contact Us page, Call-To-Action (CTA Areas), and don’t forget Home button. 

Step 2 : Start adding content under each of the areas. For example, for services page list all your services. each service should have a seperate landing page for each service. Use original non-plagiarized content. 

Step 3 : Structure of each page. Each page should have a heading 1, possibly heading 2, and then paragraph text. heading 1  should be used for keywords and main subject of the page. heading 2 should support heading 1, paragraph text should provide details of the service.  At least one image or a video should be added to each page.  Add tags and meta data for each image.  

Step 4 : Add professional quality images. So your website looks unique. Generic images purchased from image banks, and added to your website will make your website look generic.  Custom images should be used to “brand” your website. 

Step 5 : Contact forms should be used, using HIPAA in mind.  Avoid mail-to forms.  

Step 6 : Display testimonials or reviews from customers on the home page. 

Step 7 : Add social media or other widgets to build your social presence also.

Step 8 : Add google analytics code. If you use WordPress (which we recommend)  this step is very easy.   

Step 9 : Submit the pages to Google search engine. Yahoo and Bing are also helpful.  

Step 10 : Start building the content of your website. This is the foundation of your SEO success.  Adding your website domain to other websites is called link-building, this is also an important part of your strategy. 

Step 11 : Unfortunately it takes time and a lot of effort to start seeing results from SEO.  But results and ROI from SEO efforts are worth it.  

High Quality Content Is a MUST for High SEO Rankings

Unfortunately, increasing SEO rankings for doctors and medical practices is not a simple one-step switch that can just be “turned-on”, it is a process that involves time-consuming steps and costs quite a bit of money. It all begins with having original, unique & quality non-plagiarized content on your website and taking advantage of the latest technology and Search Engine Optimization strategies and algorithms. Your content must provide value to a potential or existing patient. 

SEO Example of a Primary Care, Walk In Clinic in Texas.

In the example below, after using the GOLD Package for 5 months, you can see that 660 patients visited the site from Organic SEO – On average they viewed 2.53 pages per session.  Total pages viewed is 1672.  Compare it to 491 patients visiting from Google PPC advertising. On average they viewed 1.71 pages per session.  Total pages viewed is 841.  While Google PPC is a very powerful tool to build your healthcare practice, you cannot replace it with Organic SEO.  In fact you will need both of these strategies ( among others ) to achieve online success for your healthcare practice.  You will also notice that bounce rate is less for organic SEO visitors.

Your Content Is the Single Most Important Factor in Your Online Success. 8 Reasons Why Content Is Important. 

1. Content defines your brand.
2. Content expresses you who are, how you conduct your business.
3. Content is read by the Search Engines – and this results in GOOD or POOR rankings – You should NEVER copy content from another site.  Checking ideas from other websites is OK, but copying content is like shooting yourself in the foot.
4. Content can make your marketing flourish.
5. Content can make your advertising irresistible.
6. Social media loves GOOD content.
7. Email marketing with good quality content will give you higher open-rates.
8. Best of all – Patients LOVE Useful content.

SEO Organic Search VS Paid Search Example
SEO Organic Search VS Paid Search Example

SEO Strategy For Healthcare Practices 

It is important to keep track on most important keywords for your specific practice. For example, in the report below, you will see ranking data and visual search results for a real customer.  Rankings should be based useful non-copied content on your website. Every word, sentence, image on your website matters. There are no “fillers”. Each and every page on your website must have a purpose and conversion code must be built into every page.

Unfortunately, Search Engine Optimization does not stop once you are on the top of search results. Top search results produce new patients for you, world has changed.  Every patient is on mobile devices and searching the web, so must compete and stay on top of the Google search results. If you don’t someone else will.

Here are some more examples to test in Google Search:

“Advertising for doctors”
“Medical marketing ROI”
“Medical marketing for doctors”
“ppc for doctors”
“Content marketing for doctors”
“SEO for Physicians” 
“SEO for Medical Clinics” 
“SEO for Medical Practices” 
“medical seo”
“Medical marketing roi”
“Advertising costs for doctors”
“Website SEO pricing for doctors”
“SEO pricing for doctors”
“PPC pricing for doctors”
“Facebook marketing for doctors”
“Facebook advertising for doctors”
“Increasing SEO for doctors”
“Online marketing for doctors”
“Online advertising for doctors”
“Medical marketing for doctors”
“Advertising for doctors”
“Facebook marketing for doctors”
“Facebook advertising for doctors”
“Medical clinic marketing plan”
“SMS marketing for doctors”
“Mobile marketing for doctors”
“Mobile advertising for doctors”
“Email marketing for doctors”
“Reputation management for clinics”
“Reputation management for doctors”
“Patient Engagement For Clinics” 
“Urgent care marketing plan”
“Urgent Care Marketing”
“HIPAA Website Hosting For Clinics”
“HIPAA Compliant Websites For Doctors”
“HIPAA CRM for clinics”
“HIPAA Compliant Patient Surveys for Doctors”
“Online Reputation Management For Clinics”
“Online Advertising For Pediatric Clinics”
“Content Marketing Strategies for Medical Clinics”
“Marketing Plan For Aesthetic Clinics”
“Advertising Solutions for Clinics”
“Marketing plan for urgent care”
“Marketing urgent care”
“Advertising for urgent care”
“Medspa online advertising”
“Medspa online marketing”
“Medspa marketing plan”

And so on…. we have hundreds of examples … you will see that PatientGain.com is on top of the organic results on Google, usually on top of page 1.

So as a medical practice owner, identifying your top keywords is a necessary step in boosting your SEO. If your website is built using standard Content Management Systems (CMS) like Joomla, WordPress, Drupal Etc, then you already have a good start.

On-Page optimizations are related to making changes on your site to get better rankings in search engines.

Off-Page optimizations are also an important factor in SEO generation- this means how often and where your website is mentioned on other web properties. However, this should not be confused with “buying links” and paying someone to create “fake links” back to your website.

Achieving top SEO rankings for doctors and medical practices is a process and not a simple one-time setup. It is time-intensive, requires deep knowledge about your own business and Search Engine technology, costs both money and time to get real results, and it never stops for your business.

Medical SEO (Search Engine Optimization) Costs $599 to $999 per month

96% of the search traffic goes to page 1 of Google search. As a medical or dental practice, your strategy should be to be on the first page of Google search for all important healthcare services.