A/B Tested Conversion Medical Website Design for Doctors & Healthcare Practices.
There Is No Charge for the World’s Best Conversion Websites for Doctors and Medical Practices. Hundreds of Successes in USA and Canada. SEO, Advertising, Social Media Marketing Included in the Gold Package.
Every day thousands of doctors, physicians, chiropractors, surgeons, dentists, Med spas, pharma & medical practices struggle to fill their calendars. Every clinic has fixed costs, and if the calendar is not filled with paying patients, your clinic is operating at its full operational efficiency.
What is A/B Tested Medical Marketing Websites?
A/B testing is a common practice among software based marketing applications – in our case it is Medical marketing Websites. It is a way to compare two versions of medical marketing websites to arrive at a conclusion, based on data, not based on opinion, which of the 2 designs performs better. The test continues with multiple cycles until law of diminishing returns starts influencing a specific test. This is an ongoing process and never stops in the world on medical marketing and data driven results. For example, in our testing we found that it makes a big difference, where specific buttons are placed on the home page or a landing page of a medical marketing website. It also makes a big difference what the user sees first, specifically on a mobile device. For example the layout and user experience was kept the same in specific A/B tests, the only thing that was changed was how the images were formatted, branded VS non-branded generic images. There is a difference in results, based on hundreds and thousands or iterations of tests performed.
Is There an Example for A/B Testing of a Medical Website?
A/B testing scenario:
TEST A: The slider/top area of a medical website has a nice intro video added. No other changes are made. Duration is 2 months, over the period same amount of budget for online advertising on Google ads, and Facebook ads is allocated. Purposely, no changes were made to ads budget, ad copy was not changed, conversion settings for demographics and radius of targeted area was not changed. SEO – no new content was added, no new changes were made to the website content, no new SEO optimizations were applied, like off-page links, no new promotions were added, no updates to meta-tags, no changes were made to Email marketing frequency , no new apps were added to the website. No new social media posts were added to Google posts and Facebook Posts. 82 percentage of the patients are on mobile devices for this test. Same video, slides were setup for mobile, ipad and full website. Colors of the website remained the same.
TEST B: Video was replaced by a slide show, focused on services – specifically focus on benefits of each top services. 5 slides in the top area were added. First slide was general slide, each additional 4 slides had a CTA and link to each services page. No other changes were made to mobile, iPad or full computer user experience.
Baseline was TEST B: With over 8 months of data.
TEST A: Time on the website increased by 13% by visitors. Conversions dropped by 18%.
TEST B: Setup B with slides has a better ROI compared with an engaging video in the top area.
Additional tests on multiple medical sites show the similar results. These tests were on multiple areas of US customers. All of them are medical websites.
PatientGain.com’s web sites are A/B Tested to provide ROI (Return On Investment) for your medical marketing dollars.
PatientGain.com has run thousands of online campaigns for patient acquisition and patient engagement for medical clinics with typical patient acquisition costs anywhere from $8 to $27 per new patient in most US areas. Cloud based HIPAA compliant software is simple to use and easy to manage. Free responsive, intelligent medical website is always included.
Medical Marketing Based On ROI
In world of data driven strategy also known as evidence based marketing or ROI based strategy, the computer scientists start with a known hypothesis (A) and compare with it with a variation (B) to see if the B setup produces better results.
This process is also called Split-Run tests. It is a derived from the field of statistics where statisticians (these days also known as data scientists/statisticians). When applied to Websites, PatientGain.com tests different variations of websites and calculates the results based on patient behavior and eventually a conversion from the website. This constant variations and testing produces results from actual patients and helps us produce best conversion website design for doctors.
For example, in case of certain practice areas, we discovered that 82 percent of the patients are visiting a website from mobile phones, rather than laptops, i-Pads and full computers, we placed “click-to-dial” at the proximity of a user’s fingers to make it easier to dial the clinic’s number. We saw 13% better conversion. There are hundreds of detailed analysis is performed to achieve optimal results.
In a 2nd example by placing a clinic’s services with highest margins close to the top of a page, we saw 4% increase in conversion for higher margin procedures.
There is a lot more that goes into creating optimal websites for doctors and healthcare practices.
Medical Marketing Conversion Websites are different than informational websites. Here are 8 examples of characteristics for medical marketing conversion websites
Your Medical Marketing Conversion Websites should:
No 1. Your medical marketing conversion website should have useful information for a patient visitor to easily contact you multiple ways. This includes
1. Click to Dial – Phone
2. Fill out an Appointment Request
3. Send a SMS/Text
4. Find Directions
5. Find Medical Services
6. Send Secure Message to Medical Provider.
No 2. Intelligence so Information is captured securely in a HIPAA Compliant database
No 3. Tracking software so source of your leads is captured so you can easily measure the ROI of each advertising medium
No 4. Promotions and Offers should be included predominantly
No 5. Tracking of Phone calls is very important
No 6. Ability to respond automatically ( Auto-Responders ) should be built into your medical marketing conversion website
No 7. A/B Tested layout for best possible patient experience and results
No 8. Your medical marketing conversion website should not take the user away from your primary focus. For example, if your strategy is to capture patient information from a landing page, keep it simple and to-the-point. Do not offer any other offers so the patient is tempted to click on another area and leave your website.