Common Question From Doctors: How Long Does It Take to Improve Medical SEO? or How Long Does It Take For Medical SEO To Work?

Answer: 4 Months to 1 Year (according to Google)

(for a brand new medical website)

If you already have a website, let’s say you have a podiatrist practice for 2 years.  You have had a website, with minimum information and the SEO and other performance like conversions are in a bad shape, then within 1 months to 2 months, you will start seeing improvements.

This is common question asked by doctors and medical practice managers. 

There is no set or specific answer for this question.  It can take  from a few weeks to several months before you will see any improvements. The true benefit of SEO is long term.  According to Google SEO staff, medical marketing companies and agencies should set proper expectations for healthcare customers.

It takes 4 months to 1 year to start seeing benefits of medical SEO and improvements in rankings. Watch this video from Google. 

According to Google SEO staff, medical marketing companies and agencies should set proper expectations for healthcare customers. It takes 4 months to 1 year to start seeing benefits of SEO and improvements in rankings.

According to Google SEO staff, medical marketing companies and agencies should set proper expectations for healthcare customers. It takes 4 months to 1 year to start seeing benefits of SEO and improvements in rankings.

 

How long does it take to get top medical SEO rankings? 

This is very difficult question to answer. Short answer is “it depends” on many factors. Among the factors, include but not limited to: 

0) Domain authority
1) Your competition and their own SEO
2) Location of your practice
3) Service being offered – every service and keyword has different competition
4) Website content quality and E-A-T score
5) Website structure
6) Structured information within your website
7) Links inbound and outbound
8) Quality of information on your website – does it add value to the reader – reader can be a patient or a search engine – both are equally important
9) Images & videos and proper tagging
10) mobile site page load – should be less than 3.7 seconds
11) User experience 
12) there are additional 200+ factors, according to Google’s CEO 

Use Case:  New website, new URL – with no previous history.

We will divide medical practices website into three broad areas: 

1) Low competition – will start seeing results in first 2 to 3 months.
2) Medium competition – will start seeing results in first 3 to 7 months.
3) High competition – will start seeing results in first 6 or more months.

Use Case: Existing website, existing URL – with previous history.

We will divide medical practices website into three broad areas: 

1) Low competition – will start seeing results in first 1 to 2 months.
2) Medium competition – will start seeing results in first 1 to 3 months.
3) High competition – will start seeing results in first 2 to 4 months.

 

Medical SEO optimization for higher rankings is a constant process, and not a one time “job”. 

In addition, SEO for doctors depends on:

1) Clinic Industry Knowledge and Content Writing Skills

2) Expertise in Search Engine Algorithms, Digital Best Practices, and Patient Behavior

3) Your Competition. Everyone Wants Top SEO Rankings. 

4) A Dynamic Software Platform Designed to Adapt to Changes with Trends and Technology

5) World Class Support behind Your Technology System

Achieving top SEO rankings for medical practices and physicians is a process and not a simple one-time setup. It is time-intensive, requires deep knowledge about your own medical practice and Search Engine technology, costs both money and time to get real results, and it never stops for your medical practice.

So for Medical SEO rankings think about a marathon, not a sprint. 

 

How Long Does It Take to Improve Medical SEO?
How Long Does It Take to Improve Medical SEO?

Promoting Your Medical Practice Getting Listed In Very Important Directories

Your website is not the only place where the name of your business should be found. You need to create business listings on several essential websites with direct links back to your site. The most important directories to create a business listing on are:

E-A-T Algorithm & SEO For Doctors

There are three words to remember E A T for good medical SEO website. 

E Stands for medical Expertise in the subject matter. For example if your website page is about Peripheral Artery Disease (PAD) – do you have useful information about the subject matter. 

A Stands for medical Authority in the subject matter. This refers to the qualified, authoritative content and possibly the author of the website page. 

T Stands for Trustworthy source or organization. This refers to the fact that is the website can be trusted. How good is the rest of the content on your website. For example if there is doctor’s bio present on a medical website. Are there any other references to this doctor in other media outlets. Are there links pointing back to the bio of the doctor. There are many other factors that determine the trustworthiness.

 

In addition, SEO for doctors depends on:

1) Clinic Industry Knowledge and Content Writing Skills

2) Expertise in Search Engine Algorithms, Digital Best Practices, and Patient Behavior

3) A Dynamic Software Platform Designed to Adapt to Changes with Trends and Technology

4) World Class Support behind Your Technology System

Achieving top SEO rankings for medical practices and physicians is a process and not a simple one-time setup. It is time-intensive, requires deep knowledge about your own medical practice and Search Engine technology, costs both money and time to get real results, and it never stops for your medical practice.

Measurement of Medical SEO 

There are many automated tools available to provide you rankings of your keywords and of your website. However we have found that they use generic algorithms and are not accurate or dependable. As ranking algorithms from Google change more often than tools can "simulate" actual rankings. Our approach is based on automation and validation by an SEO expert, who makes decisions based on conversion factors also.  What this means is that every keyword has a different conversion. Plus every landing page has a different conversion. Origin of search matters also.  For example a patient searching for a specific treatment from a mobile device is likely to respond to your ads, page title listing differently than a patient searching for a specific treatment from a desktop device. Mobile user, if lands on your webpage needs to have a fully optimized mobile page with focus on immediate communication. For example if this patient was offered a Texting/SMS option, the conversion rate goes up by 14 percentage. Another example is more an more patients are "speaking to devices" like Siri and Alexa. The search terms used by humans when they speak are different than the ones "typed" into a device. 

We have measured and run hundreds of A/B tests for mobile patients looking for treatment. This data gives PatientGain a competitive advantage.

12 Most Important SEO Ranking Factors for Dental & Medical Healthcare Websites's Google SEO

Over 78 to 81 percent of your online success is tied to Google search, PPC, maps, listings and posts. This data is collected from hundreds of successful healthcare clinics across the the USA and Canada. SEO is very important part of your success.  Google search is the most accurate search engine. 

1. Website Pages Accessible and Readable by Google (verifiable)
2. Content of the website - Unique and non-plagiarized
3. Relevancy score - How pertinent is the information on the website compared to the “category” of the website - Every website has a “category” in Google’s index
3. Domain Age, URL and Authority
4. Mobile Optimizations
5. Content Optimizations for Images, Videos and Text based content
6. Technical Structure of the Website
7. Business Information accurate and matches on Google Business page, Facebook business page and Yelp business page
8. HTTPS pages
9. User experience
10. Links and references inbound and outbound
11. Social Signals
12. Page speed and AMP

 

PatientGain.com is a proven healthcare marketing solution, includes apps, websites, SEO, HIPAA compliance and account management.

To learn about How does healthcare marketing work?
To learn about What is the Foundation of Medical SEO (Search Engine Optimization) for Doctors
To learn about How SEO Works For Healthcare Websites, this is a good starting page. 
To learn about Short-cut SEO for Medical Practices, this is a good starting page.
To learn about Pricing and cost of SEO services for medical practices, this is a good starting page. 
To learn about How Much Do Doctors Spend On Advertising?
To learn about Medical SEO Voice Search Optimization For Doctors (BERT)
To learn about Local Medical SEO For Doctors
To learn about Mobile SEO For Medical Websites
To learn about Zero-Click SEO for Doctors
To learn about Benefits Of Medical SEO Marketing
To learn about Key Items For SEO Evaluation of Medical Websites
To learn about Avoid Risky Plans – Use Proven Medical Marketing Strategies
To learn about Medical Marketing Using Emotionally Compelling Offline Media
To learn about Pre Launch Medical Marketing Checklist for Doctors
To learn about Medical SEO vs. Medical Advertising – Which One Is Better?
To learn about Is Your Medical Website Design “Future Proof”?
To learn about Medical Website Conversion Strategies
To learn about Medical Website Content Marketing Strategy
To learn about How to Acquire New Patients for Your Medical Practice
To learn about Medical Website Applications
To learn about What is Technical Medical SEO?
To learn about How to Attract New Patients to Your Dental Practice
To learn about Dental SEO Examples
To learn about What is Medical Marketing Account Management?

 

The GOLD service from PatientGain is used by telemedicine physicians, dentists, surgeons, pediatrics, medical spas, pain management, functional medicine, primary & urgent care, cardiologists, podiatrists, addiction medicine, regenerative, wellness, therapy, OBGYN, integrative medicine, dentists, dermatologists, IVF & reproductive, pharma, bio-tech & many other medical practices.

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