Medical SEO and Page Speed

Medical SEO and Page Speed Rankings for Medical Practices (Applies to dental practices also)

Rankings from hundreds of medical companies shows that while your website should load fast, within first 4 seconds, it is NOT the only and most important factor for your SEO and conversion of a visiting patient to a paying patient. According to Google’s CEO, there are over 200 “signals” used by the Google’s algorithms. Based on our experience, There are 12 key factors – Please scroll down and read them. Easy way to reduce the load time is to keep the main landing page very simple, no high resolution images. Use server and website caching. Use CDN, and several other factors are important. Another common strategy used is to convert every page to static HTML rendering prior to a user visiting your webpage. This speeds up the download. You can also disable “slide show” and replace with a static image. Avoid any animation. There are dozens of steps you can take to speed the loading of a page. Some hosting companies provide high performance servers connected to a dedicated CDN. This will also help with performance of the page speed.

Images are the biggest culprit. The issue with medical websites is that if you use low resolution images, the site will not look attractive, specially if you are serving a high-end clientele.

Our data shows that for most medical clinics, the biggest factor for high rankings medical SEO, is the quality and quantity of the content, attractive design and awesome user experience – specially on mobile.

 

These are 4 sites to use for testing website speed.

https://gtmetrix.com/
https://tools.pingdom.com/
https://www.webpagetest.org/

** https://www.thinkwithgoogle.com/feature/testmysite/

 ** During our testing, we found that thinkwithgoogle.com was most inconsistent tool.

Google’s latest changes to measure the speed of your medical or dental website are located at https://web.dev/measure/ and https://developers.google.com/speed/pagespeed/insights/

Medical SEO and Page Speed

Bounce rates of medical websites greater the 5 seconds

Google’s tests confirm the same test results as PatientGain’s tests. Keep the web pages simple and light. 1) Have separate images for mobile and for full desktop 2) Pages should load with 4 seconds or less. Read more at Google’s test results herePatientGain recommends using this site for page speed tests. 

Sometimes you may get a “Sales Pitch” – It starts like this. Check your Speed Rankings For Your Website. It is SLOW. And it’s killing your SEO. Let’s make it faster for you.

For Example, here is speed test for a Facebook page.

For Example, here is speed test for a Google page.

For Example, here is speed test for a Yelp page.

According to Google:

What are the definitions of ‘Good’, ‘Needs Improvement’ and ‘Poor’ site speeds

Thresholds for each category are applied consistently across site and page speed as well as across country and connection type. The speed categories defined by the Largest Contentful Paint (LCP) guide are: Good, Needs Improvement and Poor. The thresholds for each category are as follows.

Good: 0-2.5 seconds
Needs Improvement: 2.5 seconds-4 seconds
Poor: 4 seconds and up

12 Most Important SEO Ranking Factors for Medical Healthcare Websites’s Google SEO

Over 78 to 81 percent of your online success is tied to Google search, PPC, maps, listings and posts. This data is collected from hundreds of successful healthcare clinics across the the USA and Canada. SEO is very important part of your success. Google search is the most accurate search engine. In the order of importance.

1. Website Pages Accessible and Readable by Google (verifiable)
2. Content of the website – Unique and non-plagiarized
3. Relevancy score – How pertinent is the information on the website compared to the “category” of the website – Every website has a “category” in Google’s index
3. Domain Age, URL and Authority
4. Mobile Optimizations 
5. Content Optimizations for Images, Videos and Text based content
6. Technical Structure of the Website
7. Business Information accurate and matches on Google Business page, Facebook business page and Yelp business page 
8. HTTPS pages 
9. User experience 
10. Links and references inbound and outbound 
11. Social Signals 
12. Page speed and AMP