11 Steps for Medical SEO – Short Cut SEO For Physicians

Medical SEO is not a simple task.  It is complex and time consuming and it costs quite a bit of money. Here is a short-cut summary. We will outline in detail here, but lets get started with a summary.

Step 1 : Create a mobile friendly website. If you use newer versions of WordPress software, this is included in the template setup. Website should load fast, less than 3 seconds. Avoid using heavy images, it is the number 1 cause for slow loading websites. Your website’s top menu should have information for at least 6 key areas. About Us page,  Services page, Resources page, Phone number & directions, Contact Us page, Call-To-Action (CTA Areas), and don’t forget Home button. 

Step 2 : Start adding content under each of the areas. For example, for services page list all your services. each service should have a seperate landing page for each service. Use original non-plagiarized content. 

Step 3 : Structure of each page. Each page should have a heading 1, possibly heading 2, and then paragraph text. heading 1  should be used for keywords and main subject of the page. heading 2 should support heading 1, paragraph text should provide details of the service.  At least one image or a video should be added to each page.  Add tags and meta data for each image.  

Step 4 : Add professional quality images. So your website looks unique. Generic images purchased from image banks, and added to your website will make your website look generic.  Custom images should be used to “brand” your website. 

Step 5 : Contact forms should be used, using HIPAA in mind.  Avoid mail-to forms.  

Step 6 : Display testimonials or reviews from customers on the home page. 

Step 7 : Add social media or other widgets to build your social presence also.

Step 8 : Add google analytics code. If you use WordPress (which we recommend)  this step is very easy.   

Step 9 : Submit the pages to Google search engine. Yahoo and Bing are also helpful.  

Step 10 : Start building the content of your website. This is the foundation of your SEO success.  Adding your website domain to other websites is called link-building, this is also an important part of your strategy. 

Step 11 : Unfortunately it takes time and a lot of effort to start seeing results from SEO.  But results and ROI from SEO efforts are worth it.  

High Quality Content Is a MUST for High SEO Rankings

Unfortunately, increasing SEO rankings for doctors and medical practices is not a simple one-step switch that can just be “turned-on”, it is a process that involves time-consuming steps and costs quite a bit of money. It all begins with having original, unique & quality non-plagiarized content on your website and taking advantage of the latest technology and Search Engine Optimization strategies and algorithms. Your content must provide value to a potential or existing patient. 

SEO Example of a Primary Care, Walk In Clinic in Texas.

In the example below, after using the GOLD Package for 5 months, you can see that 660 patients visited the site from Organic SEO – On average they viewed 2.53 pages per session.  Total pages viewed is 1672.  Compare it to 491 patients visiting from Google PPC advertising. On average they viewed 1.71 pages per session.  Total pages viewed is 841.  While Google PPC is a very powerful tool to build your healthcare practice, you cannot replace it with Organic SEO.  In fact you will need both of these strategies ( among others ) to achieve online success for your healthcare practice.  You will also notice that bounce rate is less for organic SEO visitors.

Your Content Is the Single Most Important Factor in Your Online Success. 8 Reasons Why Content Is Important. 

1. Content defines your brand.
2. Content expresses you who are, how you conduct your business.
3. Content is read by the Search Engines – and this results in GOOD or POOR rankings – You should NEVER copy content from another site.  Checking ideas from other websites is OK, but copying content is like shooting yourself in the foot.
4. Content can make your marketing flourish.
5. Content can make your advertising irresistible.
6. Social media loves GOOD content.
7. Email marketing with good quality content will give you higher open-rates.
8. Best of all – Patients LOVE Useful content.

Example of SEO For Physicians
Example of SEO For Physicians

Page Speed and Medical SEO Rankings for Medical Practices

Rankings from hundreds of medical companies shows that  while your website should load fast, within first few seconds, it is NOT the only and most important factor for your SEO and conversion of a visiting patient to a paying patient.  According to Google’s CEO, there are over 200 “signals” used by the Google’s algorithms. Based on our experience, There are 12 key factors – Please scroll down and read them.  Easy way to reduce the load time is to keep the main landing page very simple, no high resolution images. Use server and website caching. Use CDN, and several other factors are important. Another common strategy used is to convert every page to static HTML rendering prior to a user visiting your webpage. This speeds up the download. You can also disable “slide show” and replace with a static image.  Avoid any animation. There are dozens of steps you can take to speed the loading of a page. Some hosting companies provide high performance servers connected to a dedicated CDN. This will also help with performance of the page speed.

Images are the biggest culprit. The issue with medical websites is that if you use low resolution images, the site will not look attractive, specially if you are serving a high-end clientele.

Our data shows that for most medical clinics, the biggest issue for high rankings medical SEO, is the quality and quantity of the content, attractive design and awesome user experience – specially on mobile.

12 Most Important SEO Ranking Factors for Medical Healthcare Websites’s Google SEO

Over 78 percent of your online success is tied to Google search, PPC, maps, listings and posts. This data is collected from hundreds of successful healthcare clinics across the the USA and Canada. Medical SEO is very important part of your success.  Google search is the most accurate search engine.  In the order of importance.

1. Website Pages Accessible and Readable by Google (verifiable)
2. Content of the website – Unique and non-plagiarized
3. Relevancy score – How pertinent is the information on the website compared to the “category” of the website – Every website has a “category” in Google’s index
3. Domain Age, URL and Authority
4. Mobile Optimizations - Google is now reading your Mobile site first
5. Content Optimizations for Images, Videos and Text based content
6. Technical Structure of the Website
7. Business Information accurate and matches on Google Business page, Facebook business page and Yelp business page 
8. HTTPS pages 
9. User experience 
10. Links and references inbound and outbound 
11. Social Signals 
12. Page speed and AMP - make sure that website loads within 3 seconds.

Measurement of Medical SEO 

There are many automated tools available to provide you rankings of your keywords and of your website. However we have found that they use generic algorithms and are not accurate or dependable. As ranking algorithms from Google change more often than tools can "simulate" actual rankings. Our approach is based on automation and validation by an SEO expert, who makes decisions based on conversion factors also.  What this means is that every keyword has a different conversion. Plus every landing page has a different conversion. Origin of search matters also.  For example a patient searching for a specific treatment from a mobile device is likely to respond to your ads, page title listing differently than a patient searching for a specific treatment from a desktop device. Mobile user, if lands on your webpage needs to have a fully optimized mobile page with focus on immediate communication. For example if this patient was offered a Texting/SMS option, the conversion rate goes up by 14 percentage. Another example is more an more patients are "speaking to devices" like Siri and Alexa. The search terms used by humans when they speak are different than the ones "typed" into a device. 

We have measured and run hundreds of A/B tests for mobile patients looking for treatment. This data gives PatientGain a competitive advantage.

8 Important elements of your medical website:

1)  It must be mobile optimized – Beyond mobile friendly.

2)  It must be optimized for conversion.

3)  Content must be fresh, relevant, non-plagiarized.

4)  SEO Optimized for Google search engine.

5)  Based on WordPress (or other proven platforms).

6)  Secure and HIPAA Compliant. 

7)  Should promote and build your brand.

8)  Must be pretty, attractive and branded with your own brand.

8 Reasons Why Content Is Important. 

Your Content Is the Single Most Important Factor in Your Online Success. 

1. Content defines your brand.
2. Content expresses who you are, how you conduct your business.
3. Content is read by the Search Engines - and this results in GOOD or POOR rankings - You should NEVER copy content from another site.  Checking ideas from other websites is OK, but copying content is like shooting yourself in the foot.
4. Content can make your marketing flourish.
5. Content can make your advertising irresistible.
6. Social media loves GOOD content.
7. Email marketing with good quality content will give you higher open-rates.
8. Best of all - Patients LOVE Useful content.

Online Success Starts With Best Medical Marketing Conversion Website

Medical marketing conversion websites are different than informational websites. Here are 8 examples of characteristics for medical marketing conversion websites

Your Medical Marketing Conversion Websites should:

No 1. Your medical marketing conversion website should have useful information for a patient visitor to easily contact you multiple ways.  This includes 1. Click to Dial – Phone   2. Fill out an Appointment Request   3.   Find Directions   4.  Find Medical Services

No 2.  Intelligence so Information is captured securely in a HIPAA Compliant database

No 3.  Tracking software so source of your leads is captured so you can easily measure the ROI of each advertising medium

No 4.  Promotions and Offers should be included predominantly 

No 5.  Tracking of Phone calls is very important

No 6.  Ability to respond automatically  ( Auto-Responders ) should be built into your medical marketing conversion website

No 7.  A/B Tested layout for best possible patient experience and results

No 8.  Your medical marketing conversion website should not take the user away from your primary focus. For example, if your strategy is to capture patient information from a landing page, keep it simple and to-the-point. Do not offer any other offers so the patient is tempted to click on another area  and leave your website.

 

4 Good Examples of Local SEO for Doctors & Medical Practices 

Local SEO Example 1 :  Patient Searching for “family dentist toledo oh”

Local SEO Example 1 :  Patient Searching for “family dentist toledo oh"”

 

Local SEO Example 2 :  Potential client Searching for “med spa lake zurich il”

Local SEO Example 2 :  Potential client Searching for “med spa lake zurich il”

 

Local SEO Example 3 :  Mobile Patient Searching for “primary care doctors reseda ca”

Local SEO Example 3 :  Mobile Patient Searching for “primary care doctors reseda ca”

 

Local SEO Example 4 :  Patient Searching for “sleep apnea clinic near me”

Local SEO Example 4 :  Patient Searching for “sleep apnea clinic near me”

4 Good Examples of Medical SEO for Your Practice

Medical SEO Example 1 :  Patient Searching for “invisalign cost toledo ohio”

Medical SEO Example 1 :  Patient Searching for “invisalign cost toledo ohio”

 

Medical SEO Example 2 :  Patient Searching for “pediatric urgent care orlando”

 

Medical SEO Example 2 :  Patient Searching for “pediatric urgent care orlando”

 

Medical SEO Example 3 :  Patient Searching for “med spa newington nh ”

Medical SEO Example 3 :  Patient Searching for “med spa newington nh ”

 

Medical SEO Example 4 :  Patient Searching for “physical exams in easley sc”

Example of SEO for Urgent Care Center

 

8 Strategies That Work for Physician Marketing

  1. Awesome website – must be intelligent and focused on conversion. Intelligence means conversion tracking CRM for your website. 88 percent of the patients looking for medical services will contact you by calling you or simply finding you on a map. Medical chatbots are extremely important also. we see 6 percentage to 8 percentage increase in conversions by using intelligent medical chatbots on medical websites. Conversion apps that use geo or location based information and guide a patient to your medical practice, without sending the patient to a competitor, asl increase your conversions. Having a an accurate Google maps listing is very helpful. To read more about Conversion Websites for doctors,  please click here.
  2. Google SEO Optimizations for specific keywords, like  “Urgent Care OKC” – in this case a patient is looking for an Urgent Care in Oklahoma City. To read more about SEO for doctors  please click here.
  3. Google Local Optimizations. To read more about  LOCAL SEO for doctors  please click here.
  4. Content of the website. To read more about Content Marketing for doctors  please click here.
  5. PPC Advertising (specifically Google PPC). To read more about PPC for doctors  please click here.
  6. Facebook Advertising. To read more about Facebook Advertising for doctors  please click here.
  7. Monthly Email Marketing. To read more about Email Marketing for doctors  please click here.
  8. Patient Reviews Marketing & Reputation Management – Minimize negative reviews, Maximize positive reviews. To read more about Reputation Management for doctors  please click here. 
Online Medical Marketing