Medical SEO ROI Example

Medical SEO ROI Example

If a medical practice or doctor has excellent SEO rankings, does she still needs to do online advertising?

Online advertising and SEO (Search Engine Optimization)  are related and similar tactics, however they overlap with each other and are different. Many online advertising experts will argue that they compliment each other. We agree.  
Even with top SEO rankings for your medical practice,  SEO cannot replace online advertising, specially Google adwords (if done properly). Top SEO rankings do not replace online advertising, they complement each other. In the example below, from a real customer. Location of the medical practice is suburban area outside  major US city on the west coast, with medium competition.  They have excellent medical SEO rankings for all of the major services. In the figure below, during the month of Dec, Jan and Feb – online advertising is active with a budget of $1000 per month (80% Google, 20% Facebook Ads) – You can see the number of “new patient” leads is 753 new leads – total of 3 months. Now compare this with March, April and May  – With no online advertising  is 408 new leads during the 3 month period.  The difference is  345 less leads.  
 

SEO Based Medical Marketing ROI Calculated – Example

Based on existing data, conversion rate is 34% of new inquiries are converted to patients, this means 117 new patients are lost.
If each patient’s initial visit is $312  with a lifetime value of each patient is $4000 – this means that : 
Initial revenue of $36,504 is lost and lifetime value with 70% retention rate, $327,600 is lost  by not running online advertising.  
So conclusion is that yes, SEO is extremely important for your online success, but you should also consider online advertising, specifically, Google Ads and Facebook Ads. 
 

Medical Marketing Conclusions

Even with top SEO rankings for your medical practice,  top SEO results for you medical practice, cannot replace online advertising, specially Google adwords (if done properly). Top SEO rankings do not replace online advertising, they complement each other. 

NOTE : In this example, PatientGain’s conversion tracking apps are ONLY tracking “new patient”  calls and inquiries. Existing patient calls and inquiries are in a different dashboard. 

 

PatientGain.com is a proven healthcare marketing solution, includes apps, websites, SEO, HIPAA compliance and account management.

To learn about How does healthcare marketing work?
To learn about What is the Foundation of Medical SEO (Search Engine Optimization) for Doctors
To learn about How SEO Works For Healthcare Websites, this is a good starting page. 
To learn about Short-cut SEO for Medical Practices, this is a good starting page.
To learn about Pricing and cost of SEO services for medical practices, this is a good starting page. 
To learn about How Much Do Doctors Spend On Advertising?
To learn about Medical SEO Voice Search Optimization For Doctors (BERT)
To learn about Local Medical SEO For Doctors
To learn about Mobile SEO For Medical Websites
To learn about Zero-Click SEO for Doctors
To learn about Benefits Of Medical SEO Marketing
To learn about Key Items For SEO Evaluation of Medical Websites
To learn about Avoid Risky Plans – Use Proven Medical Marketing Strategies
To learn about Medical Marketing Using Emotionally Compelling Offline Media
To learn about Pre Launch Medical Marketing Checklist for Doctors
To learn about Medical SEO vs. Medical Advertising – Which One Is Better?
To learn about Is Your Medical Website Design “Future Proof”?
To learn about Medical Website Conversion Strategies
To learn about Medical Website Content Marketing Strategy
To learn about How to Acquire New Patients for Your Medical Practice
To learn about Medical Website Applications
To learn about What is Technical Medical SEO?
To learn about How to Attract New Patients to Your Dental Practice
To learn about Dental SEO Examples
To learn about What is Medical Marketing Account Management?

The GOLD service from PatientGain is used by telemedicine physicians, dentists, surgeons, pediatrics, medical spas, pain management, functional medicine, primary & urgent care, cardiologists, podiatrists, addiction medicine, regenerative, wellness, therapy, OBGYN, integrative medicine, dentists, dermatologists, IVF & reproductive, pharma, bio-tech & many other medical practices.

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