Which one is more effective for medical SEO and conversion : Writing an SEO blog VS writing an SEO page?
This is common question asked by providers and dental practice managers and medical practice managers. For example, in this use case, Dr Goldsmith has an established practice in California. She is in one of the most competitive areas in the USA. Several medical SEO marketing experts have been working on her website to improve the medical SEO for her website. Since she wants to rank in the top 1, 2 or 3rd position on organic Google searches for “anti aging doctor near me” and “anti aging doctor near me {city name}”.
When Dr Goldsmith started using PLATINUM service, we found out that there were many medical SEO blogs already present on the website. However, more than 36% of the medical SEO blogs were plagiarized. So these medical SEO blogs had to be corrected. After removing the plagiarized content, we saw improvement in the SEO rankings within 2-4 months based on focused keywords for these SEO blogs. After 8 months of data gathering and using the best practices of PLATINUM service, the same medical SEO blogs were converted to medical SEO pages. We found out that by using the same content, but converting them to full SEO pages, the SEO rankings and conversions increased anywhere from 12% to 26%. No other changes were done. Since then we have found that Google’s SEO algorithm are looking for useful content for the reader. So if the same SEO Blog content is converted to a full SEO page, with proper headings, meta-tags, links, and page structure, almost 100% of the time, the SEO rankings will improve. However medical SEO blogs are easier to create and manage. Creating full medical SEO pages takes more work and effort. So most medical SEO companies will simply write medical SEO blogs to save time and effort. However, PatientGain does not recommend this approach, as Google’s algorithm are NOT looking for “blogs”, they are looking for useful information for the reader (it implies complete pages, with proper tags, links and many other factors, like the speed of the page) , and the content should be at least 96% unique. Avoid content generated by AI or ChatBot’s. Google’s algorithms are too intelligent to detect AI or ChatBot generated content. Content should be written by knowledgable staff who have excellent native english writing skills and knowledge of the dental and medical industry.
Example of an medical SEO Blog Page:
Most companies write these type of blogs. These have lower SEO and lower conversion rates.
Example of a medical SEO Page:
PatientGain writes full SEO pages for your medical practice. These have higher SEO and higher conversion rates.
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