There are more 200,419 dentists in USA. Dental SEO (Search Engine Optimization) companies and dental marketing companies provide a great service to dental practices and dentists. Many companies have years of experience adding value to dental practices. PatientGain dental marketing is unique in many respects. PatientGain has 1) Deep dental practice procedures knowledge 2) Patient behavior 3) SEO expertise 4) Marketing and advertising expertise 5) Applications and software 6) Awesome customer service 7) HIPAA compliant platform to help you succeed, and 8) Provide you with a system so you can calculate dental marketing ROI anytime.
Example of a PLATINUM customer – Dental SEO dashboard.
However, the main focus of Dental SEO companies is to:
A) Increase the traffic of new patients searching for your services on Google and other search engines, but 96% of the patients who search, do it on Google, so SEO focus should be on Google search. However, Bing and DuckDuckGo is also gaining traction.
B) Increase the number of conversions. Average conversion rate in USA for dental websites is 4.2 %, however check out the conversion rates of GOLD/PLATINUM dental practices here.
C) Add fresh content (non-plagiarized) every month to your website for higher SEO rankings.
D) Improve the speed of the website (Google now ranks this a major factor)
E) Read every page of your website like a patient would. Ask yourself – is this page written to inform and educate a patient, or is it designed to “sell” your services. If it is for sales, discard it, and redo your page. Google’s algorithms value websites with high EAT score. Read more about EAT and how it impacts your dental SEO.
PatientGain dental marketing serves all 7 type of dental practices:
Dentistry Practices – General dentist
Dentistry – Endodontist – Root Canal Specialist
Dentistry – Oral and Maxillofacial Surgeon
Dentistry – Orthodontist – Alignment Specialist
Dentistry – Pediatric Dentist
Dentistry – Periodontist – Gum Specialist
Dentistry – Prosthodontist – Replacement Specialist
Key services provided by dental SEO services companies and can be divided in 7 areas
1. Website creation and maintenance of a dental practice website. Read more on how we help you with this service.
2. Optimization for specific keywords for higher search engine rankings. Read more about dental SEO service.
3. Optimization for local listings. Read more about local SEO for dental websites service.
4. Posting on Google, Facebook, Instagram and Twitter pages. Learn more about this service.
5. Monthly EMail Marketing. Learn more about Email marketing for dentists and dental practices service.
6. Paid digital advertising on Google, Facebook, Instagram, Tik-Tok ( and other channels). Learn more about this service.
7. Increasing your conversions. This is the most overlooked area. PatientGain’s data shows that most dental websites have 3% to 4% conversion rates, however compare this to PatientGain’s PLATINUM customers. If you can increase your conversion rates, you will get more patients. Learn more about this service.
There may be additional services provided by the Dental SEO companies in USA and Canada. To read about pricing models of SEO companies please go here.
Example 1: Dental SEO for a dentist in Toledo OH, with focus on Invisalign
Example 2: Dental SEO for a dentist (Endodontist) in Washington DC
Example 3: Dental SEO for a dentist (Diplomate status with the ABOI/ID, American Board of Oral Implantology/Implant Dentistry) in DFW area
Example 4: Social media post for a dental practice promoting regular teeth and gum check ups
Dental SEO Rule No 1: High quality content is a must for high SEO rankings for your dental practice.
Unfortunately, increasing SEO rankings for dentists and dental practices is not a simple one-step switch that can just be “turned-on”, it is a process that involves time-consuming steps and costs quite a bit of money. It all begins with having original, unique & quality non-plagiarized content on your website and taking advantage of the latest technology and Search Engine Optimization strategies and algorithms. Your content must provide value to a potential or existing patient. Content should be added to your website, every month. If you do not add fresh content, your rankings will slowly start going down.
Questions for Dental SEO Companies
Dental SEO and Medical SEO are very similar. Key differences are related to deep understanding and knowledge of dental procedures, and elective services. For example dental practices can be divided into 7 type of practices. And they spend different amounts on digital advertising for their dental practice.
Table of Contents:
Question 1. Is the dental website design based on A/B tested design?
Question 2. Is the dental website designed for immediate CTA (Call To Action)?
Question 3. Is the dental website design includes running on a secure servers and all communication is HIPAA compliant?
Question 4. Is the dental website design includes high quality content for dental services?
Question 5. Is the dental website design includes laser focus on dental SEO optimization?
Question 6. Is the dental website designed with tracking software so source of your leads is captured so you can easily measure the ROI of each advertising medium?
Question 7. Is the dental website designed with integrated apps for promotions and offers?
Question 8. Is the dental website designed with tracking of phone calls?
Question 9. Is the dental website designed with ability to respond automatically (Auto-Responders) should be built into your medical website?
Question 10. Is the dental medical website designed for mobile marketing?
Question 11. Is your dental website design “Future Proof”?
Question 12. Is your dental website based on fast loading platform?
Question 13. Are There Any More Effects of Obtaining More New Dental Patients?
Question 14. Which one is more effective for dental SEO and conversion : Writing an SEO blog VS writing an SEO page?
A/B testing is a common practice among software based marketing applications – in our case it is dental marketing websites. It is a way to compare two versions of dental marketing websites to arrive at a conclusion, based on data, not based on opinion, which of the 2 designs performs better. The test continues with multiple cycles until law of diminishing returns starts influencing a specific test. This is an ongoing process and never stops in the world on dental marketing and data driven results. For example, in our testing we found that it makes a big difference, where specific buttons are placed on the home page or a landing page of a medical marketing website. It also makes a big difference what the user sees first, specifically on a mobile device. For example the layout and user experience was kept the same in specific A/B tests, the only thing that was changed was how the images were formatted, branded VS non-branded generic images. There is a difference in results, based on hundreds and thousands or iterations of tests performed.
Your dental marketing conversion website should have useful information for a patient visitor to easily contact you multiple ways. This includes 1. Click to Dial – Phone 2. Fill out an Appointment Request 3. Find Directions 4. Find Medical Services 5. Ability to Text/SMS the practice (74 percentage to 88 percentage of your patients visit your medical website using a mobile device) . 6. Intelligent ChatBot software designed to convert patients to book an appointment, get directions, check up on insurance coverage, send a Text/SMS, ask common questions, contact you or any other call-to-action. We recommend where every page of the website is a landing page. Since CTA (Call To Action) is present on every page, the overall conversion of this type of website increases.
PatientGain.com’s Healthcare platform not only improves your clinic’s patient acquisition and engagement with intelligent apps, but also ensures your clinic’s web presence is professional and effective. Although the power of PatientGain.com’s solutions comes from our software powering your online dental marketing strategies, we also improve the cornerstone of your clinic’s online strategy: your website. Any patient PHI information sent from your website should be considered carefully. If you are hosting your medical website with an ordinary hosting company that does not provide you with a BAA, then you should go through these steps. These are just some basic guidelines and not designed to be conclusive HIPAA compliance. By a “basic” website, we mean one that is setup at any web hosting provider (e.g. GoDaddy) and written using off the shelf software or by someone without training in website security best practices
Your dental website design should include high quality content. Content should never be plagiarized. Content should be written by professional medical dental writers or physicians. This is a basic requirement for any successful dental & medical SEO. Google search engine is the most accurate search engine with the best algorithms for search results. Majority of the world searches on Google. According to Google, over 200 “signals” are used to rank medical websites. The most important factor is your own content. So for medical SEO for doctors, you must focus on Google first, and start with adding Unique, High Quality Content – This means Non-Copied, Non-Plagiarized Content. Your content must be at least 96% unique.
92 Percentage of patients search for your dental medical services online. When they search, they either type or speak “search words” – Like “TMJ Doctor Near Me”. If your website shows up in the top results, this is called “High SEO”. This results in more patients, higher revenue and hence higher ROI. If your website is not in the first page of search results, you are not likely to get any patients looking at your website, and hence “finding” you. This is called “Low SEO”.
A search engine wants to provide the most relevant information to a user. If someone is asking, “What is a dentist?” Google will present to them a simple paragraph describing this person, that might be more than enough to satisfy a user. Zero Click searches are more common on mobile devices and are very common in voice searches. Since voice search is becoming more and more important, optimizing your website to be in the Zero Position for this search result is vital. Often with voice searches, a user will not review additional results but just listen to the first thing a search engine spits back to the user.
Achieving top SEO rankings for medical practices and physicians is a process and not a simple one-time setup. It is time-intensive, requires deep knowledge about your own medical practice and Search Engine technology, costs both money and time to get real results, and it never stops for your medical practice. Your target audience is Search Engines and Potential Patients – They are both equally important.
2 Important aspects of your SEO strategy – 1) On-Page optimizations are related to making changes on your site to get better rankings in search engines. 2) Off-Page optimizations are also an important factor in SEO generation- this means how often and where your website is mentioned on other web properties. However, this should not be confused with “buying links” and paying someone to create “fake links” back to your website.
So what is the Secret Sauce for Online Success?
Start with Google – You must be No 1 or No 2 on Google for your most important search terms. You should focus on top 10 to 20 search terms initially, and then expand your strategy once you achieve top 20.
Your dental medical website design should include conversion tracking and better yet, HIPAA compliant conversion tracking. All conversion data should be saved in a CRM for an accurate measurement of ROI (return on investment) of your medical marketing. Dental practice managers who focus on return on investment with clear data analytics, prosper.
Every dental website design company should have a library of the most effective promotions for healthcare medical clinics. These promotions are used by the promotions app to attract potential patients and increase patient generation. PatientGain.com Promotions & Specials App provides tracking and conversion. Patient click behavior is tracked, and PatientGain.com’s apps are designed to bring in new patients and drive recalls and referrals.
Your dental website design should improve the operational efficiency of your medical clinic and optimize staffing for the front-desk. See when patients call you – why they call you – how long the calls last – how many calls are not answered and calls by existing patients VS new patients. Gain valuable insight into how your clinic runs. Is your advertising working? Is your staff engaging with prospects and existing patients? Are you missing out on calls from prospective patients?
Intelligent Auto-Responders based on context should be included in the design of the dental medical website. Imagine it’s 4:30 am and your clinic is closed, but a patient sends a request for information – based on context, your intelligent auto-responders reply back with useful information to an existing patient or a prospect patient. Increase new patient conversion and existing patient engagement.
74 percentage to 88 percentage of your patients visit your dental website using a mobile device. Is your medical website design focused on mobile users? does it not only change to an optimal mobile layout, offers Texting/SMS, fixed location based CTA’s optimally placed for easy thumb navigation for right-handed and left-handed patient?
Smart medical website with artificial intelligence and HIPAA compliant CRM is the wave of the future. Included in the the GOLD service from PatientGain.com Your medical practice needs an intelligent website. Too often, doctors and owners of medical practices will have a custom-built “WordPress pretty” website. Yes, it may be visually appealing, and the aesthetics might be what you want. However, just because something looks pretty on your desktop computer doesn’t mean it’s a useful website for your current and potential patients.
First, Why would you want to have a fast loading website for your dental practice? There are 2 main reasons.
– User experience. 82 percentage of patients who visit your dental website, do it from a mobile device. This data is from US and Canada only. If your website takes too long to load, they will not wait. Our conversion data shows that you have 14 to 15 seconds for a potential to take an action on your website and “engage”. So mobile website must load in first 3 seconds.
– Google’s SEO algorithms now read your mobile site first. So your mobile version of the website is actually more important than full desktop version. Even if you use responsive design, behind the scenes the algorithm of the responsive design template takes care of the details. Basically in the code of the template of your responsive design there are 3 main versions of your website. 1. Desktop version 2. iPad version 3. Mobile version. Depending of the type of device used by the patient, the information is displayed differently. Even within each device, there is different code executed. For example iPhone SE (latest version) is 4.7 inch screen and iPhone 8 Plus is bigger – and so on. Each size has its own display issues and preferences. This is handled by the code of the responsive design. And this is where opportunity lies to make your mobile websites faster. For example we highly recommend having images smaller than 30K size for mobile devices. Large images take a longer time to load and make your website slower.
PatientGain recommends top Google Cloud Platform for WordPress. Medical practice website hosting on GCP using wordpress is included with the GOLD service.
It is widely acknowledged in the dental industry that a critical factor in a dental practice’s success and financial stability is getting a steady and healthy influx of new patients. The number of patients in a dental practice today is not static but rather an organic one that undulates for various reasons. It can be difficult for a dental practice owner to appreciate how consequential a well-developed and effective marketing strategy can be for a practice.
PatientGain has had opportunity to help dental practices across North America bring success and growth to their dental practices.
A dental practice has many different benefits to investing in its business growth.
More Referrals = More New Patients = More Referrals
We have found that any new patient, given they have a good experience at a dental practice, will refer 1 to 2 other people to a dental practice. Spending digital marketing money to get one new patient means getting 2 or 3 new patients over time.
More Reviews Are Generated By New Patients & Referrals
Getting reviews on Google is a crucial factor in the success of a dental practice. However, regardless of how often they visit a dentist, one patient will only leave one review. New, unique patients generate more reviews. As such, the more new patients a dental practice acquires, the more reviews it will get. Good reviews on Google and a high review score will improve organic rankings, boost conversions, and will, in turn, feed more referrals to bring in new patients.
Why does acquiring new patients have consistent positive impacts on a dental practice?
Increased Short Term Revenue
On average, a new patient to a practice will spend about $1,000 within 12 months of their first visit to a dental practice. If a practice brings in 5 new patients each week, that is over 50 new patients yearly. This will result in an additional $500,000 in increased short-term revenue.
More Revenue Will Result In Additional Practice Growth
Increasing the available funds for a dental practice means it can invest in itself. Getting updated equipment and technology will impress patients and increase efficiency. Team training and bonuses will build an effective workforce of staff and doctors. Additional funds for marketing will boost conversions and referrals to a dental practice. These improvements will mean a dental practice will continue to grow and succeed.
The More A Practice Grows, The More Time and Money An Owner Can Spend At Home
A growing dental practice’s additional income can be invested in something other than the business. Many owners will use that extra money to invest in different companies and stocks and use it to spend more time at home with their families.
Net Profit from your practice
One of the biggest upsides of reliably acquiring hundreds of new dental patients is the goodwill an owner creates in their practice. If and when the time comes where they will sell their practice, this work will earn them millions of more dollars for having an increased net profit. Net profit: A dental practice is much more valuable with a large and active patient database. There are many ways for a dental practice to grow their business; however, there are two proven effective ways owners will find to be the most cost-effective:
Digital Search Engine Marketing & Social Media Advertising
Search Engine Optimization (SEO) – Very effective
Pay Per Click Ads – Very effective
Local SEO – Very effective
Advertising on Facebook, YouTube, Instagram & TikTok.
Creating loyal patients who frequently return
Reactivating past patients who have become inactive
This is common question asked by providers and dental practice managers. For example Dr Dempsey has an established practice in Texas. He is in a very competitive area. Several dental marketing experts have been working on his dental SEO. When Dr Dempsey started using PLATINUM service, we found out that there were many SEO blogs already present on the website. More than 50% of the SEO blogs were plagiarized. So these SEO blogs had to be corrected. After removing the plagiarized content, we saw improvement in the SEO rankings within 2-4 months based on focused keywords for these SEO blogs. After 6 months of data gathering and using the best practices of PLATINUM service, the same SEO blogs were converted to SEO pages. We found out that by using the same content, but converting them to full SEO pages, the SEO rankings and conversions increased anywhere from 11% to 27%. No other changes were done. Since then we have found that Google’s algorithm are looking for useful content for the reader. So if the same SEO Blog content is converted to a full SEO page, with proper headings, meta-tags, links, and page structure, almost 100% of the time, the SEO rankings will improve. However SEO blogs are easier to create and manage. Creating full SEO pages takes more work and effort. So most dental SEO companies will simply write SEO blogs to save time and effort. However, PatientGain does not recommend this approach, as Google’s algorithm are NOT looking for “blogs”, they are looking for useful information for the reader (it implies complete pages, with proper tags, links and many other factors, like the speed of the page) , and the content should be at least 96% unique. It should also never be written or generated by AI or ChatBot’s. Google’s algorithms are too intelligent to detect AI or ChatBot generated content. Content should be written by knowledgable staff who have excellent native english writing skills and knowledge of the dental and medical industry.
Example of an SEO Blog Page
Example of an SEO page
Fast loading dental websites are a requirement for dental SEO now. According to Google SEO all websites are measured on “mobile first” SEO algorithms. Consider the following results of a Dental customer of PatientGain PLATINUM customer.
The google tool to measure your website performance is :
Enter your website URL, and run it multiple times (for example 4 to 6 times), spread out during several minutes.
Then take the average.
All of the four areas should be in green.