Medical Practice Marketing Solution $599/mon.
All Patient Acquisition Platforms and Solutions are Not Created Equal. PatientGain.com’s Medical Practice Marketing Solution Consists of 20 Applications, Focused on Patient Generation and Patient Engagement Results, Not Technology. Apps and CRM is HIPAA Compliant and We Issue BAA.
PatientGain.com Healthcare Advertising Platform
Whether You’re One Location Medical Practice, 20 Locations, or One Hundred Locations, PatientGain.com Improves Your Medical Clinic’s Business Growth
Medical practice clinic owners, practice managers, and doctors are often forced to work with multiple applications and incompatible online tools to help drive their business. There’s a lot to keep track of: website management, social media, online advertising, patient lead management, generating positive reviews, email marketing, patient communication, online payments, and much more… it can all be difficult to juggle. What’s more, where do you find the time to manage your efforts online while running your clinic effectively and treating your patients?
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Medical Advertising For 5 Most Important Mediums
Your Patients Are Online. They Are on Facebook, Google, Mobile, Email, Blogs and Your Website! Use Patientgain.com’s Apps to Push Content to All Mediums.
Is Your Medical Practice Optimized For
Patient Acquisition & Patient Engagement?
Medical Marketing for your healthcare facility can be difficult due to quickly changing technology, new trends, and new applications. An Integrated Platform can help you increase patient count and online reputation.
Medical Marketing Platform
Luckily, there’s an answer out there for medical clinics and practices looking for a way to easily manage their online strategies: PatientGain.com’s GOLD and PLATINUM solutions. PatientGain.com’s medical marketing platform’s applications have helped clinics and practices across the U.S. drastically improve their online patient acquisition and engagement thanks to the power of our intelligent software. PatientGain.com’s healthcare platform consists of over 20 cloud-based apps, providing your clinic with a comprehensive solution that boosts your clinic’s success online. PatientGain.com’s apps connect your website, your online advertising, social media, and online marketing into one cohesive platform that’s backed by intelligent software and industry leading customer service. This integrated HIPAA Compliant dynamic platform leverages intelligent software to automate most tasks, and utilizes cutting edge online marketing and advertising strategies to ensure results for your medical practice.
PatientGain.com Medical Marketing Platform
By using PatientGain.com’s single vendor solution to run your online patient acquisition and engagement, you’re able to improve your daily patient counts and your communication with patients, while reducing your acquisition costs. We designed our software to be used by healthcare clinics and practices, and we’ve ensured that our solution is in compliance with HIPAA rules and regulations. PatientGain.com’s healthcare platform runs on secure servers and data-centers based in the USA, and all PatientGain.com apps and websites are HIPAA compliant. Additionally, PatientGain.com can provide a Business Associate Agreement (“BAA” ) with your clinic to accompany your service. To learn more, please Contact Us for details.
Boost Your Patient Acquisition and Improve Your Patient Engagement with PatientGain.com’s Healthcare Platform
Without any apparent alternatives, clinics and medical practices often have had to piece together their own solutions from multiple vendors and online strategy consultants. These patchwork systems are often expensive, unreliable, unstable, and don’t produce the results the clinic needs in order to sustain its growth. PatientGain.com’s customers have been able to replace five to eight different vendors with our platform, drastically reducing their costs while simultaneously improving their patient acquisition and engagement. PatientGain.com’s simple-to-use and turnkey GOLD and PLATINUM packages help doctors and clinic owners grow their business easily, so they can focus on treating their patients instead of their online strategy.
Our healthcare solution is used by your industry leaders to help them grow their businesses. They trust PatientGain.com to help their best clinics increase their revenue, generate more patients, and improve their communication with patients. Our platform not only provides our customers with the software needed to improve their patient acquisition, but also helps these clinics utilize new strategies to ensure they execute a comprehensive and effective online approach.
Online Success Starts With Best Medical Marketing Conversion Website
Medical Marketing Conversion Websites are different than informational websites. Here are 8 examples of characteristics for medical marketing conversion websites
Your Medical Marketing Conversion Websites Should Include:
No 1. Your medical marketing conversion website should have useful information for a patient visitor to easily contact you multiple ways. This includes 1. Click to Dial – Phone 2. Send a SMS/Text 3. Fill out an Appointment Request 4. Find Directions 5. Find Medical Services 6. Send Secure Message to Medical Provider.
No 2. Intelligence so Information is captured securely in a HIPAA Compliant database
No 3. Tracking software so source of your leads is captured so you can easily measure the ROI of each advertising medium
No 4. Promotions and Offers should be included predominantly
No 5. Tracking of Phone calls is very important
No 6. Ability to respond automatically ( Auto-Responders ) should be built into your medical marketing conversion website
No 7. A/B Tested layout for best possible patient experience and results
No 8. Your medical marketing conversion website should not take the user away from your primary focus. For example, if your strategy is to capture patient information from a landing page, keep it simple and to-the-point. Do not offer any other offers so the patient is tempted to click on another area and leave your website.
6 Steps for Online Success For Clinics
Step No 1.
As medical practitioners, we have to realize that patient behavior is changing. Patients are now looking for medical services online. 88 percent of patients search online for medical services and clinic information. Even 47 percent of existing patients look for additional, related services online on your own website or your competitor’s websites. So you must be present on the Web. 60 percent to 72 percent of patients look for your services, check your online reviews, using a mobile device. Make sure that you have website that is focused on Mobile Marketing for doctors. Here are many examples of great ( and free Mobile, responsive and intelligent) websites. Once your medical practice is online, there are 5 additional important areas to cover.
Step No 2.
In US, approximately, 78 percent of the time, your patients are going to use Google search engine to look for medical related services, reviews and other information. So your first step is have a top notch Google presence. Other places are important also, like Facebook, Yahoo, Bing etc. But start with Google. There are 6 important aspects of Google presence.
- Google Local Listing for your medical practice
- Google Maps, verified listing
- Google Reviews rankings
- Google Posts
- Google Organic results
- Google Paid Search
Each of these should be addressed by your online strategy for your medical practice. Many doctors and practice managers think that having a nice looking website will suffice. Unfortunately it is no longer enough to have a nice website and a Facebook page.
Each of the above mentioned 6 important aspects of Google presence require attention to detail, time and commitment, not to mention financial investment.
Step No 3.
SEO or Search Engine Optimization for Doctors & Medical Practices can be defined in many ways. To provide you with a high level guidance, these 5 areas are most important:
A. Google Local Listing for your medical practice
- Create a Google account
- Add you clinic’s accurate information – Name, address are the most important information – Phone should be checked.
- If your practice’s information is incorrect, you will have correct it
- You may have to claim your listing also.
- In certain cases you may have duplicate listings, these should be resolved.
- There are dozens of other Local directories – They should be checked and updated. But Google, Facebook, Yelp, Yahoo/bing are the most important ones. Start with these.
B. Google Maps, verified listing
- Create a Google account
- Add you clinic’s accurate information in the Maps
- If your practice’s information is in correct, you will have correct it – sometime the Map Pin is Inaccurate
- You may have to claim your Map listing also.
- In certain cases you may have duplicate listings, these should be resolved.
- There are many of other map based directories – They should be checked and updated. But Google, Map Quest, Apple Map are the most important.
C. Google Reviews rankings
- Create a Google account
- Check you reviews and ratings
- If your practice’s reviews are 4.5 and over 100 reviews on Google, then you are doing well. If less than this, you will need to focus on this area.
- Other important review sites are Yelp, Facebook and HealthGrades. But start with Google.
D. Google Posts
Posting on Google is a new way to share relevant, fresh content with the people who are searching for you. Use images, videos and even animated GIFs to engage your audience, and add inline links to drive traffic to specific content. This enhanced format allows searchers to hear directly from the primary source — you — and complements existing results from across the web. One important note the Google Posts expire every week. You have to post every week.
E. Google Organic results
Your content on your website is the most important factor on your website. Content refers to your text, headings, sub-headings, main paragraph, images, videos, blogs etc. Your website must contain non-copied, non-plagiarized content.
Step No 4.
Every year, billions of dollars are spent on online advertising. Very broadly, online advertising can be divided into 2 main categories:
- Display advertising
- Search advertising
As a doctor and a medical practice manager, both of these are important for you. You can acquire new patients using both of these mediums.
Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message. For example, if your potential patient is on Facebook and has recently clicked on or watched a video related to Breast Augmentation medical procedure and treatment, ads related this subject can be displayed to the potential patients. This is an example of display ads.
Search advertising is very common. Every time you are on Google and type a search term, lets say “Urgent Care near me”, Google search engine will usually display ads on the top of the web page. In the middle, there is a map, reviews and business listings, and at the bottom, there are organic or free search results. The advertisers pay a fee to display their ads in the top area. If a user clicks on any of the ads, the advertiser pays a fee for each “Click” This is called Pay-Per-Click advertising. For medical practices and doctors, this is very effective and creates excellent ROI. Google PPC ads produce excellent results, however it is complex and requires a professional to manage your campaign.
Step No 5.
Reviews marketing is another emerging area. Online reviews are impacting decisions of your prospect patients dramatically. This is one area that will make your medical clinic shine or impact negatively more than any other strategy. In fact it should not be a marketing strategy, it should be a necessity.
There are 4 ways to acquire positive reviews, and at the same time, minimize negative reviews. So your marketing strategy should be to minimize any negative reviews, and maximize positive reviews.
4 Ways to acquire online reviews
- Using Texting/SMS apps. A text is sent to a patient asking for feedback after a visit.
- Using Email apps. An Email is sent to a patient asking for feedback after a visit.
- Using an iPad in the lobby. A patient is asked to provide feedback right after the visit.
- Using Social Media or your Website. An app can be added to your business page on Facebook or your website, asking patients to provide feedback.
There is no quick and foolproof way do this “quickly”. There are pros and cons for each approach. Google and Yelp understand that businesses are striving to acquire more positive reviews and “bury” negative feedback, their algorithms are aware of SMS requests for reviews – and they are blocking reviews posted using SMS originated requests. Having an iPad in the lobby can cause block of IP Address and so on.
Step No 6.
Social Media Marketing is another very important aspect of your marketing. Your potential and existing are hanging around on Facebook. You have to make it easy for them to do business with you. Here are 5 steps.
5 Steps for Facebook Success for Doctors & Medical Practices
- Create Facebook Business Page for your medical practice.
- Optimize FacebookBusiness Page for your medical practice.
- Add apps to your FacebookBusiness Page for your medical practice. For example, add Contact Us app, add Appointment Requests app, add Promotions app.
- Add content to your FacebookBusiness Page for your medical practice
- Advertise your FacebookBusiness Page for your medical practice on Facebook – There are multiple ways to promote your FacebookBusiness Page for your medical practice. You can hire a professional ( recommended ) or do it yourself. Professionals who are certified advertising professionals will produce better results for you.
Summary for Online Success For Doctors
These 6 steps are proven to add value for hundreds of medical practices. There are many other steps you can take to further improve your strategy. Monthly Email Marketing is another strategy, among many others. Contact us so we can help you and view details GOLD package here.