Home » SEO for Doctor(s) in USA and Canada

SEO For Doctors & Physicians in USA & Canada $599 Per Month

SEO For Doctor(s) Can Cost from $350 to $800/month for a Single Location Medical Clinic. However It is Included in the GOLD Service.

The term “SEO” can have different meaning to different professionals, but we will assume that you are a doctor, physician, dentist, surgeon or an administrator of a practice. In very broad terms, you would like to acquire new patients for your practice, and engage existing patients. We also cover 8 specific steps for achieving great SEO for doctors.  Let’s face it, as a medical practice owner, it becomes difficult to learn technology and run your business at the same time, it is time consuming and takes you away from your core focus of taking care of your patients and running your medical practice. Hence it makes sense for you to look at a professional service like PatientGain’s GOLD service. More details are located here for the GOLD service.   

Google sells advertising, not search results (SEO) – SEO cannot be “bought” It must be built over time, and costs money and time. It is also very difficult.

In our experience, Google’s SEO is the most accurate SEO in the world. And it is a result of rigorous testing and billions of dollars of investment by Google over the 20 years or so.  Read more about Google’s approach to search and SEO here. 

Steps For Achieving Great SEO Results for Doctors

SEO Search Process
SEO Search Process

6 Type of SEOs For Physicians and Medical Practices. 

There are several “types” of SEOs, for example, most recent changes in structured data, allows embedded code within modern medical websites. This allows search engines to “read” a medical website more efficiently.

What is a Zero Click Search?

Position Zero is when your website is a Google Featured Snippet and is considered to be the most desirable spot in Google’s SERPs. Featured snippets can sometimes be referred to as the “Answer Box” as often this information is presented as an answer to a search question. These results are taking content directly from your website and presents it as an “answer” or featured result to a search query. Learn more here.

So why are these results called “Zero Click?” Not only are they in the “zero position” but quite frequently, they result in no clicks. A search engine wants to provide the most relevant information to a user. If someone is asking, “What is a dentist?” Google will present to them a simple paragraph describing this person, that might be more than enough to satisfy a user. Zero Click searches are more common on mobile devices and are very common in voice searches. Since voice search is becoming more and more important, optimizing your website to be in the Zero Position for this search result is vital. Often with voice searches, a user will not review additional results but just listen to the first thing a search engine spits back to the user.

To learn about The Secret Sauce of Medical SEO, read this basic page. 
To learn about What is the Foundation of Medical SEO (Search Engine Optimization) for Doctors 
To learn about How SEO Works For Doctors Websites, this is a good starting page. 
To learn about Short-cut SEO for Medical Practices, this is a good starting page.
To learn about Pricing and cost of SEO services for medical practices, this is a good starting page. 
To learn about How Much Do Doctors Spend On Advertising?
To learn about Medical SEO Voice Search Optimization For Doctors (BERT)
To learn about Local Medical SEO For Doctors
To learn about Mobile SEO For Medical Websites
To learn about Zero-Click SEO for Doctors & Medical Practices
To learn about Benefits Of Medical SEO Marketing
To learn about Key Items For SEO Evaluation of Medical Websites
To learn about Avoid Risky Plans – Use Proven Medical Marketing Strategies
To learn about Medical Marketing Using Emotionally Compelling Offline Media
To learn about Pre Launch Medical Marketing Checklist for Doctors

 

Effective SEO For Doctors Requires Proficiency in Four Important Areas:

1) Medical Industry Knowledge and Content Writing Skills

2) Expertise in Search Engine Algorithms, Digital Best Practices, and Patient Behavior

3) A Dynamic Software Platform Designed to Adapt to Changes with Trends and Technology (Including your website)

4) World Class Support behind Your Technology System

Achieving top SEO rankings for medical practices and physicians is a process and not a simple one-time setup. It is time-intensive, requires deep knowledge about your own medical practice and Search Engine technology, costs both money and time to get real results, and it never stops for your medical practice.

Your target audience is Search Engines and Potential Patients – They are both equally important.

2 Important aspects of your SEO strategy:

On-Page optimizations are related to making changes on your site to get better rankings in search engines.

Off-Page optimizations are also an important factor in SEO generation- this means how often and where your website is mentioned on other web properties. However, this should not be confused with “buying links” and paying someone to create “fake links” back to your website.

So what is the Secret Sauce for Online Success?

Start with Google – You must be No 1 or No 2 on Google for your most important search terms. You should focus on top 10 to 20 search terms initially, and then expand your strategy once you achieve top 20.

 

8 Steps For Achieving Great SEO Results for Doctors

The term “SEO” can have different meaning to different professionals, but we will assume that you are a doctor, physician, dentist, surgeon or an administrator of a practice.  We have seen that these professionals mean high search rankings, and simply want to acquire more patients using “SEO”.  So based on this, we will define SEO beyond the Search Engine Optimization strategies. In broader term, you want to have higher SEO rankings AND you want to take additional steps to attract new patients who are looking for services that you offer. You also desire to attract existing and past patients and “engage” them.  

Step 1 : Website Overall Strategy – Get a Website that converts and has high SEO rankings – Focus on Google SEO first.

Step 2 : Website Content Marketing – For higher SEO rankings – start with your own content. Add useful content your website. Base you website on proven software like WordPress.org. 

Step 3 : Local SEO and Speech Based SEO – Directories like Google MyBusiness, Yelp and Facebook business page are very important. Provide a link back to your website. 

Step 4 : Social Media Marketing – Facebook, Instagram and other social  platforms can provide boost to your medical marketing and advertising. Social media success for doctors requires 3 main focus areas 1) Posting on social media 2) Apps for social media 3) Advertising on social media.

Step 5 : Online Advertising Plan – Consider both offline and online advertising. However most of your patients will come from online advertising. Online advertising for doctors has huge impact on patient acquisition.

Step 6 : Online Reviews Management & Marketing – Use a proven system and apps for measuring your patient happiness. Focus on maximizing positive reviews and minimizing negative reviews.

Step 7 : Email Marketing & Email Automation – Top practices in USA and Canada use Email Marketing with useful content, focused on medical procedures and services. This is a very effective medium

Step 8 : Texting/SMS Apps and Automation – New emerging strategy to differentiate your practice from other competitors.  Approximately  80% of your patients will visit your Mobile Website – Using latest Texting/SMS Apps – Engage and Let them contact you using Texting. 

 

Step 1 : Website Qualities

Your medical practice website should have these qualities.

  1. Intelligent and HIPAA compliant website with responsive design for both Desktops and Mobile Devices.
  2. It should have integrated conversion apps and secure high-performance hosting.
  3. It should be A/B tested designs to give your medical clinic the best possible conversion.
  4. It should be attractive, beautiful and promote your BRAND.
  5. Branded Images and colors should match
  6. Use WordPress or other standard platforms like Drupal and Joomla.
  7. Website platform should allow you to access it using apps and should have API capability.
  8. Website should be backed up on a daily basis
  9. Website should have all recent updates/patches
  10. Website databases SHOULD NOT Store any PATIENT INFORMATION
  11. Website should be HIPAA Compliant
  12. Structured data should be updated
  13. Every page has a purpose – Add proper H1, Images and Alt tags
  14. Add Call-To-Action to pages
  15. The top area of every page should be text heavy 
  16. Mobile site should be your focus as 72 to 88 percentage of the patients search for your medical services using a mobile device.
  17. Mobile site should load fast. Check your speed  here

Read more about PatientGain provided free websites here. 

Step 2 : Website Content

Your medical practice website should have unique and quality content. As content is added, it should have follow these guidelines.

  1. Content should be written for existing patients and prospect patients
  2. It should be unique – you should never copy content from another website, specially a competitor. It is like shooting yourself in the foot.
  3. Content should be divided into proper areas. Each area as its objective and purpose and audience.
  4. Content based on  Text, words and sentences – should have useful information for the reader.
  5. Content based on  Images – should have relevant tags and links.
  6. Content based on Videos, diagrams, and other visual aids that support the main headings, subheadings and actual paragraph text..

Read more about Content Marketing For Doctors Here

Step 3 : Local SEO Optimizations

Google search is extremely powerful and most important factor for your medical practice’s success. Patientgain.com’s data shows that 78 percent of your online success is tied to Google as a company. Google Search for doctors is equally important. Let’s face it – patients go to Google Search to look for healthcare related services.  When a patient searches for a medical service – for example below – a patient is searching for “DOT physicals near me”  the patient is located in suburbs of So. Philadelphia.  The top area is the Google Ads, The next area is Google Maps, the Google Listings, Google Reviews are displayed, and also link to websites. This is called Local SEO.  Organic results are further down on the page.  Your medical practice should show for these results for at least top 20 keywords.  This is a process and cannot simply be accomplished quickly.  To read more about Online Advertising for Doctors, please go here. 

Read more about Local SEO For Doctors Here

Step 4 : Social Media Marketing

There are hundreds of social media sites. Facebook is the largest social media site in USA and Canada. Of all the social media sites, we see best results from Facebook, followed by Instagram.  So as a medical professional it makes sense to focus on Facebook, after Google. Google still produces 78% of your new patients, but Facebook should not neglected.

Read more about Facebook Advertising and Marketing For Doctors Here

Step 5 : Online Advertising

Proven Advertising For Doctors: Offline Advertising VS Online Advertising

These days having a nice looking website  and high organic SEO rankings will not be enough to generate new patient clients. If your clinic needs to retain existing patients for repeat services and procedures, then you need additional strategies and software.  Advertising for doctors can be offline or online. Offline advertising for doctors refers to Billboards, Newspapers, Paper Yellow Pages, Ads in Cinemas, Radio Ads.  This form of advertising has lower reach compared to online advertising. Its is also difficult to measure the impact, there are time constraints, difficult to make changes to advertising message once it’s deployed. Above all it is expensive compared to online advertising, and ROI is much lower.  The figure below shows the impact of Online Advertising for a Medical Practice.  Specifically Google Adwords, PPC Advertising for Doctors.  You can see the spike in calls. This is due to launching an aggressive Online PPC Campaign for this Medical Practice.

Read more about Advertising For Doctors Here

Step 6 : Online Reviews Management & Marketing For Doctors

Online Reputation Management Can be a Headache or a Winning Strategy for Doctors & Clinics. Only 28 Percent of the time it is Patient-Physician related.

72% Of the patients who are unhappy and who post negative feedback on Google and Yelp are not doing so because of the Patient-Physician experience; they are unhappy due to billing issues, incorrect deductible payment, rude front desk person, lack of perceived patient focus, improper handling of the paper-work, long wait time or impolite response from a clinic staff member ( non-physician ). 28% of the time it is Patient-Physician related.

Let’s face it – as patients leave your medical practice, either they are happy with the service, unhappy or somewhere in the middle. With a little bit of focus and excellent software on your side, you can turn the entire patient experience into a winning strategy for your practice. Unhappy, disgruntled patients can destroy the reputation of a dedicated doctor. So your strategy should be to proactively address this issue.

Read more about Online Reviews Management & Marketing For Doctors Here

Step 7 : Email Marketing & Email Automation

Average patient engagement increased by 11 percent over a period of 5 months.

Imagine, Every Month a Professional Email Newsletter is Created For You!!! 12 Newsletters Per Year and 6 Seasonal Newsletters Targeting Your Existing and New Patients!!

Email Marketing is a vital for clinics and doctors, as it helps you promote your healthcare brand, engage with your patients, and even re-activate past patients.  To run effective campaigns, your clinic needs to have a clean data, and a targeted list of patients that you’re marketing to. You also need to make sure that you understand your patient’s behavior. 62% of your patients are reading your Emails on Mobile Devices!!! Is your Email Marketing Mobile Optimized ?

Read more about Email Marketing For Doctors Here

Step 8 : Texting/SMS Apps and Automation

New emerging strategy to differentiate your practice from other competitors.  Approximately  80% of your patients will visit your Mobile Website – Using latest Texting/SMS Apps – Engage and Let them contact you using Texting. 

Your patients want quick and easy communication. 71% to 88% of your patients are mobile. They are browsing on their cell phones and visiting your website. They also prefer to communicate with you using texting/SMS. Convert more new patients and engage with existing patients. No long term contracts and easy start.

Read more about SMS Marketing For Doctors Here

Medical SEO Automation Step 1
Medical SEO Automation Step 1
Medical SEO Automation Step 2
Medical SEO Automation Step 3
Medical SEO Automation Step 3

Experienced SEO Professionals Produce Better Results For Your SEO Campaign

It is easy to be tempted to hire “general” SEO practitioner based on pricing alone.  But we would not recommend it.  Every day PatientGain.com receives inquiries from doctors, surgeons, medical practices and many other healthcare professionals, seeking to improve their Medical SEO Rankings. Majority of the time we are amazed at lack of attention to details to SEO campaigns.   This is one area, you should not try to save few hundred dollars per month.  Go with the leader who understands three import aspects:

  1. Detailed domain knowledge about healthcare 
  2. SEO Specialists – Check their OWN SEO rankings on Google like “Online Advertising for Doctors”  – “Medical Marketing for Doctors”, “Mobile Marketing for Doctors” 
  3. Website conversion technology with HIPAA compliance 

Foundation Of SEO For Doctors Should Be Based On Adding Value To Your Patients and Providing Useful Information.

Today in the world of digital media, prospective patients have a cornucopia of sources to draw from to learn more about you, your practice, your services, and what other people think about you. Patients come to you when they need your medical expertise, so majority of the time, they are likely to use a digital medium to learn about your services, your practice and your reputation.  When a potential or an existing patient searches for a service or a type of a clinic, they turn to Google search engine 93 percentage of the time.

There Are 6 Key Areas Every Medical Practice Should Consider for a Successful Marketing Plan.

1. Outreach and Referral Program.

2. Employee Advocate Marketing.

3. Patient Referral Marketing.

4. Social Media Marketing.

5. Traditional Offline Advertising.

6. Digital Online Advertising.

However, based on PatientGain.com’s data, digital marketing for doctors produces the best ROI.

Considerations for SEO Management Pricing For Doctors

You should also consider setup fees and length of the contract.  We recommend no setup fees and no long term contracts.

Some companies create fake links for SEO rankings. Here are some prices from some very good SEO companies.

Example 1 – Small size practice with 1 location, 3 exam rooms, 2 providers, 4 services

Setup fee $500
Monthly fee $350 / month
Contract  12 months
SEO focus – top 10 keywords

Example 2 – Small-to-Medium size practice with 2 locations, 8 exam rooms, 5 providers, 10 services

Setup fee $700
Monthly fee $1000 / month
Contract  12 months
SEO focus – top 16 keywords

Example 3 – Medium size practice with 6 locations, 34 exam rooms, 22 providers, 60 services

Setup fee $3000
Monthly fee $3500 / month
Contract  12 months
SEO focus – top 60 keywords

 

Example 4 – Medium+ size practice with 19 locations, 58 exam rooms, 51 providers, 79 services

Setup fee $8000
Monthly fee $6800 / month
Contract  12 months
SEO focus – top 186 keywords

4 Things to Avoid With SEO Management Companies

  1. Long Contracts
  2. Setup Fees
  3. Non-standard SEO practices
  4. Lack of Account Reviews and Data-Based Accountability

These are prices being paid by most medical practices for good companies.  Please contact us for more questions – PatientGain.com’s pricing is different. SEO for Medical Practices is all we do. You can even check on Google and search for “Online Advertising for Doctors”  or  “Advertising for Doctors”  or “Medical Marketing for Doctors”  and see the SEO Organic results.

How Much Do Doctors Spend On Advertising in USA?

Range is $600 per month to $15000 per month, depending on specialty and competition. 

The actual advertising budget for each clinic and practice is different. Some clinics/doctors are very aggressive and spend $1000 per day (or more) and some spend $1000 a month on advertising. We also have few clinics/doctors who do not spend any money on online advertising, they doctors rely on referrals and very strong SEO rankings. This data refers to online advertising, not offline advertising spend. 

Also you have to understand that every practice area is different. For example  let’s review specific specialties:

Medspa and aesthetic practices

For Medical Spas and Aesthetic practices, it is highly recommended to have  online advertising budget. The typical range is $3000 to $10000 per month,  with average budget of $4210 per practice in USA.

Plastic surgeons

Plastic surgeons need online advertising, more than any other category. It is next to impossible to be successful without proper online  advertising budget. The typical range is $5000 to $15000 per month,  with average budget of $6677 per practice in USA.

Dermatology practices

The typical range is $1000 to $4000 per month,  spend on average spend $1960 per month per location.  However these are “average” locations with medium competition. If a dermatology is also focused on cosmetic procedures, their budgets are more like Medical Spas and aesthetic clinics.

Urgent care centers

The typical range is $1000 to $9000 per month,  spend on average spend $3600 per month per location. However these are “average” locations with medium competition. There are many factors, number of exam rooms and how many providers, and fixed overhead also dictates how aggressive each owner is. Brands and chains spend more on advertising than stand alone locations. We have also noticed if the owner is a doctor/physician, vs a business person, doctor/physician owners will have a hard time understanding value of advertising. doctor/physician owners view advertising and marketing as an expense, rather than an “investment” with an ROI (Return On Investment).

Walk-in primary care practices

Walk-in Clinics – with primary care services and some “urgent care” services spend $1000 to $3400 per month, with an average monthly budget of $1900 per month.

Primary care practices

Primary care doctors spend $600 to $1300 per month, with an average monthly budget of $890 per month.

Naturopathic, wellness focused care practices

Primary care doctors spend $800 to $1900 per month, with an average monthly budget of $1230 per month.

Pediatric care practices

The typical range is $600 to $1600 per month,  spend on average spend $900 per month per location.

Sexual healthcare practices – multi-focus

The typical range is $3000 to $8500 per month,  spend on average spend $4200 per month per location.

Sexual healthcare practices – Erectile Dysfunction

The typical range is $4000 to $10000 per month,  spend on average spend $6700 per month per location.

Fertility healthcare practices 

The typical range is $3300 to $7500 per month,  spend on average spend $4700 per month per location.

Dental practices – General dentists

The typical range is $750 to 1900 per month,  spend on average spend $1230 per month per location.

Dental practices – Specialist dentists

The typical range is $1300 to 3210 per month,  spend on average spend $2540 per month per location.  These type of practices include Endodontists, dental implant  focus, Invisalign focus etc.

Dental practices – Celebrity & cosmetic focus

The typical range is $8300 to $18850 per month,  spend on average spend $9600 per month per location.  These type of practices include dentists who do not accept insurance, and accept limited amount of patients, but each patient  is treated as a “celebrity” with extreme focus on customer service, and results for each patient. Services include invisalign, porcelain veneers, whitening, bonding, laminates, implants, and orthodontics.

Podiatrists – Foot and Ankle Doctors and Surgeons 

The typical range is $800 to 2200 per month,  spend on average spend $1655 per month per location.

Orthopedic Surgeons 

The typical range is $800 to 1900 per month,  spend on average spend $1380 per month per location.

Women’s Health and OB/GYN

The typical range is $500 to 2700 per month,  spend on average spend $1600 per month per location.

Medical Fat loss / Physician Supervised Weight Loss Practices

The typical range is $2100 to 8700 per month,  spend on average spend $4300 per month per location.

Integrative practices – Serving multiple focus areas

The typical range is $1200 to 3210 per month,  spend on average spend $2341 per month per location.  These type of practices include multiple focused areas, like heart health, general wellness, diabetic patients, mind – brain wellness, pain management, hormonal imbalance and many other areas. These type of practices have to compete with traditional non-integrative  practices, so conversion cost per patient is higher than traditional primary care practices.

Sleep clinics and TMJ clinics

The typical range is $500 to 1580 per month,  spend on average spend $940 per month per location.

Pain clinics – Chiropractors

The typical range is $1200 to 2200 per month,  spend on average spend $1400 per month per location.

Pain clinics – Spine focused – minimally invasive pain management and regenerative medicine

The typical range is $1500 to 3000 per month,  spend on average spend $1900 per month per location.

Physical therapy care practices

Physical therapy clinics have expanded into many areas  and they offer services overlapping with other practices also. For example  here is list of services for physical therapy practice : post-surgery rehabilitation, senior rehabilitation programs, work injury rehabilitation, back stabilization, balance training, functional capacity evaluations, neurological rehabilitation, orthopedic rehabilitation, pain management, physical therapy, wellness & weight loss program, vestibular sports medicine, graston technique, fitness program – So this can be quite large.  Most clinics like these spend $1200 to $3400 per month, with an average monthly budget of $1900 per month, per location.

 

Data from 2018 to 2020.  Also note that brands spend much more than non-brand focused medical practices, they also have more patients and perceived medical care provided is of higher value to patients, as evidenced by reviews received by the medical practices. The data is here for your guidelines and not guaranteed to generate same or similar results.

 

 

Good Example of SEO for Doctors

In this example below, a prospect patient knows that she needs dental implants. She is searching for "dental implants cost in toledo ohio".  As a result of the search term either typed or spoken into a device ( read more about Speech SEO for Doctors here ), Google search engine display results. 

Top search results area:  Google's Paid Ads.   One ad is being displayed at the time this search was completed.

Bottom search results area:  Google's Organic  Results. Multiple results are displayed. The top 2 belong to a dentist has excellent SEO rankings, and using PatientGain.com's GOLD Service

Organic Result 1: "Dental Implant Costs" in the heading should get the patient's attention. Also notice that Google reviews rankings are also displayed. This is all by design and strategy, it is no accident. 

Organic Result 2: "Affordable Dental Implants" in the heading should ALSO get the patient's attention. Also notice that Google reviews rankings are also displayed.  By having 2 top results, it is very likely that a targeted patient will click on the link, and will land on the website's specific page, designed  as a landing and conversion page. This landing page should have useful information about dental implants in Toledo OH. This page should also have tracking enabled, and should be connected to : 

  1. HIPAA Compliant CRM
  2. Call tracking
  3. Texting/SMS Chat-Bot enabled using AI
  4. Lead Capture form - Should be HIPAA Compliant
  5. Once a request is sent or conversation started using phone or Texting/SMS, "Auto Responders" should thank the patient for sending the inquiry. 

 

A Good Example of SEO for Doctors

A Good Example of SEO for Doctors

4 Good Examples of Medical SEO for Your Practice

Medical SEO Example 1 :  Patient Searching for “invisalign cost toledo ohio”

Medical SEO Example 1 :  Patient Searching for “invisalign cost toledo ohio”

 

Medical SEO Example 2 :  Patient Searching for “pediatric urgent care orlando”

 

Medical SEO Example 2 :  Patient Searching for “pediatric urgent care orlando”

 

Medical SEO Example 3 :  Patient Searching for “med spa newington nh ”

Medical SEO Example 3 :  Patient Searching for “med spa newington nh ”

 

Medical SEO Example 4 :  Patient Searching for “physical exams in easley sc”

Example of SEO for Urgent Care Center

 

E-A-T Algorithm & SEO For Doctors

There are three words to remember E A T for good medical SEO website. 

E Stands for medical Expertise in the subject matter. For example if your website page is about Peripheral Artery Disease (PAD) – do you have useful information about the subject matter. 

A Stands for medical Authority in the subject matter. This refers to the qualified, authoritative content and possibly the author of the website page. 

T Stands for Trustworthy source or organization. This refers to the fact that is the website can be trusted. How good is the rest of the content on your website. For example if there is doctor’s bio present on a medical website. Are there any other references to this doctor in other media outlets. Are there links pointing back to the bio of the doctor. There are many other factors that determine the trustworthiness.

 

In addition, SEO for doctors depends on:

1) Clinic Industry Knowledge and Content Writing Skills

2) Expertise in Search Engine Algorithms, Digital Best Practices, and Patient Behavior

3) A Dynamic Software Platform Designed to Adapt to Changes with Trends and Technology

4) World Class Support behind Your Technology System

Achieving top SEO rankings for medical practices and physicians is a process and not a simple one-time setup. It is time-intensive, requires deep knowledge about your own medical practice and Search Engine technology, costs both money and time to get real results, and it never stops for your medical practice.

12 Most Important SEO Ranking Factors for Medical Healthcare Websites's Google SEO

Over 78 to 81 percent of your online success is tied to Google search, PPC, maps, listings and posts. This data is collected from hundreds of successful healthcare clinics across the the USA and Canada. SEO is very important part of your success.  Google search is the most accurate search engine. 

1. Website Pages Accessible and Readable by Google (verifiable)
2. Content of the website - Unique and non-plagiarized
3. Relevancy score - How pertinent is the information on the website compared to the “category” of the website - Every website has a “category” in Google’s index
3. Domain Age, URL and Authority
4. Mobile Optimizations
5. Content Optimizations for Images, Videos and Text based content
6. Technical Structure of the Website
7. Business Information accurate and matches on Google Business page, Facebook business page and Yelp business page
8. HTTPS pages
9. User experience
10. Links and references inbound and outbound
11. Social Signals
12. Page speed and AMP

 

PatientGain.com is used by the TOP healthcare medical practices in USA & Canada. Website development companies also use our apps to help their healthcare clients. 

To learn about Website Strategies and Website Examples for Doctors & Medical Practices, please go here.

To learn about Search Engine Optimization for Doctors & Medical Practices, please go here.

To learn about Pay Per Click PPC Advertising for Doctors & Medical Practices, please go here.

To learn about Content Marketing Strategies for Doctors & Medical Practices, please go here.

To learn about GOLD Package Marketing for Doctors & Medical Practices, please go here.

To learn about Industry's  SEO Management Pricing For Doctors & Medical Practices, please go here.

To learn about Industry's  PPC Management Pricing For Doctors & Medical Practices, please go here.

To learn about Medical Marketing ROI Calculator and Examples For Doctors & Medical Practices, please go here.

To learn about A/B Tested Conversion Websites and Examples For Doctors & Medical Practices, please go here.

5 Steps for Facebook Success for Doctors & Medical Practices

Use Social Media Apps To Acquire New Patients and Engage & Service Existing Patients

Social Media Marketing is another very important aspect of your marketing. Your potential and existing are hanging around on Facebook. You have to make it easy for them to do business with you.  Here are 5 steps.

5 Steps for Facebook Success for Doctors & Medical Practices

  1. Create Facebook Business Page for your medical practice.
  2. Optimize FacebookBusiness Page for your medical practice.
  3. Add apps to your FacebookBusiness Page for your medical practice. For example, add Contact Us app, add Appointment Requests app, add Promotions app.
  4. Add content to your FacebookBusiness Page for your medical practice
  5. Advertise your FacebookBusiness Page for your medical practice  on Facebook – There are multiple ways to promote your FacebookBusiness Page for your medical practice. You can hire a professional ( recommended ) or do it yourself.  Professionals who are certified advertising professionals will produce better results for you.

Measurement of Medical SEO 

There are many automated tools available to provide you rankings of your keywords and of your website. However we have found that they use generic algorithms and are not accurate or dependable. As ranking algorithms from Google change more often than tools can "simulate" actual rankings. Our approach is based on automation and validation by an SEO expert, who makes decisions based on conversion factors also.  What this means is that every keyword has a different conversion. Plus every landing page has a different conversion. Origin of search matters also.  For example a patient searching for a specific treatment from a mobile device is likely to respond to your ads, page title listing differently than a patient searching for a specific treatment from a desktop device. Mobile user, if lands on your webpage needs to have a fully optimized mobile page with focus on immediate communication. For example if this patient was offered a Texting/SMS option, the conversion rate goes up by 14 percentage. Another example is more an more patients are "speaking to devices" like Siri and Alexa. The search terms used by humans when they speak are different than the ones "typed" into a device. 

We have measured and run hundreds of A/B tests for mobile patients looking for treatment. This data gives PatientGain a competitive advantage.

4 Key Apps For Facebook Marketing For Doctors and Healthcare Medical Practices

These apps have been used by hundreds of successful healthcare providers.

Medical Marketing App No 1.  Acquire Positive Reviews From Patients Who Have Already Liked You.

Medical Marketing App No 2.  Allow Patients Who Are On Facebook To Request An Appointment

Medical Marketing App No 3.  Allow Patients Who Are On Facebook To See Your Promotions and Redeem a Promotion

Medical Marketing App No 4.  Use Facebook Posting App For Doctors & Medical Practices

Online Medical Marketing