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SEO for Physicians in USA & Canada $599 Per Month

SEO for doctors can cost from $350 to $800/month for a single location clinic. However it is included in the GOLD service.  Applies to dentists, surgeons & healthcare practices. SEO for doctors is also known as “Doctor SEO” and “Healthcare SEO”.  

The term “SEO” can have different meaning to different professionals, but we will assume that you are a doctor, physician, dentist, surgeon or an administrator of a practice. In very broad terms, you would like to acquire new patients for your practice, and engage existing patients.

We also cover 8 specific steps for achieving great SEO for doctors.  Let’s face it, as a medical practice owner, it becomes difficult to learn technology and run your business at the same time, it is time consuming and takes you away from your core focus of taking care of your patients and running your medical practice. Hence it makes sense for you to look at a professional service like PatientGain’s GOLD service. More details are located here for the GOLD service.   SEO for doctors is also known as Medical SEO, read more here.

Google sells advertising, not search results (SEO) – SEO cannot be “bought” It must be built over time, and costs money and time. It is also very difficult.

In our experience, Google’s SEO is the most accurate SEO in the world. And it is a result of rigorous testing and billions of dollars of investment by Google over the 20 years or so. Google also has a very detailed SEO blogRead more about Google’s approach to search and SEO here. 

 

Steps For Achieving Great SEO Results for Dentists & Doctors

SEO Search Process
SEO Search Process

6 Type of SEOs For Physicians and Medical Practices. 

There are several “types” of SEOs, for example, most recent changes in structured data, allows embedded code within modern medical websites. This allows search engines to “read” a medical website more efficiently.

What is a Zero Click Search?

Position Zero is when your website is a Google Featured Snippet and is considered to be the most desirable spot in Google’s SERPs. Featured snippets can sometimes be referred to as the “Answer Box” as often this information is presented as an answer to a search question. These results are taking content directly from your website and presents it as an “answer” or featured result to a search query. Learn more here.

So why are these results called “Zero Click?” Not only are they in the “zero position” but quite frequently, they result in no clicks. A search engine wants to provide the most relevant information to a user. If someone is asking, “What is a dentist?” Google will present to them a simple paragraph describing this person, that might be more than enough to satisfy a user. Zero Click searches are more common on mobile devices and are very common in voice searches. Since voice search is becoming more and more important, optimizing your website to be in the Zero Position for this search result is vital. Often with voice searches, a user will not review additional results but just listen to the first thing a search engine spits back to the user.

To learn about The Secret Sauce of Medical SEO, read this basic page. 
To learn about What is the Foundation of Medical SEO (Search Engine Optimization) for Doctors 
To learn about How SEO Works For Doctors Websites, this is a good starting page. 
To learn about Short-cut SEO for Medical Practices, this is a good starting page.
To learn about Pricing and cost of SEO services for medical practices, this is a good starting page. 
To learn about How Much Do Doctors Spend On Advertising?
To learn about Medical SEO Voice Search Optimization For Doctors (BERT)
To learn about Local Medical SEO For Doctors
To learn about Mobile SEO For Medical Websites
To learn about Zero-Click SEO for Doctors & Medical Practices
To learn about Benefits Of Medical SEO Marketing
To learn about Key Items For SEO Evaluation of Medical Websites
To learn about Avoid Risky Plans – Use Proven Medical Marketing Strategies
To learn about Medical Marketing Using Emotionally Compelling Offline Media
To learn about Pre Launch Medical Marketing Checklist for Doctors

 

Setup Initial Meeting With PatientGain

Effective SEO For Doctors Requires Proficiency in Four Important Areas:

1) Medical Industry Knowledge and Content Writing Skills

2) Expertise in Search Engine Algorithms, Digital Best Practices, and Patient Behavior

3) A Dynamic Software Platform Designed to Adapt to Changes with Trends and Technology (Including your website)

4) World Class Support behind Your Technology System

Achieving top SEO rankings for medical practices and physicians is a process and not a simple one-time setup. It is time-intensive, requires deep knowledge about your own medical practice and Search Engine technology, costs both money and time to get real results, and it never stops for your medical practice.

Your target audience is Search Engines and Potential Patients – They are both equally important.

2 Important aspects of your SEO strategy:

On-Page optimizations are related to making changes on your site to get better rankings in search engines.

Off-Page optimizations are also an important factor in SEO generation- this means how often and where your website is mentioned on other web properties. However, this should not be confused with “buying links” and paying someone to create “fake links” back to your website.

So what is the Secret Sauce for Online Success?

Start with Google – You must be No 1 or No 2 on Google for your most important search terms. You should focus on top 10 to 20 search terms initially, and then expand your strategy once you achieve top 20.

 

8 Steps For Achieving Great SEO Results for Doctors

The term “SEO” can have different meaning to different professionals, but we will assume that you are a doctor, physician, dentist, surgeon or an administrator of a practice.  We have seen that these professionals mean high search rankings, and simply want to acquire more patients using “SEO”.  So based on this, we will define SEO beyond the Search Engine Optimization strategies. In broader term, you want to have higher SEO rankings AND you want to take additional steps to attract new patients who are looking for services that you offer. You also desire to attract existing and past patients and “engage” them.  

Step 1 : Website Overall Strategy – Get a Website that converts and has high SEO rankings – Focus on Google SEO first.

Step 2 : Website Content Marketing – For higher SEO rankings – start with your own content. Add useful content your website. Base you website on proven software like WordPress.org. 

Step 3 : Local SEO and Speech Based SEO – Directories like Google MyBusiness, Yelp and Facebook business page are very important. Provide a link back to your website. 

Step 4 : Social Media Marketing – Facebook, Instagram and other social  platforms can provide boost to your medical marketing and advertising. Social media success for doctors requires 3 main focus areas 1) Posting on social media 2) Apps for social media 3) Advertising on social media.

Step 5 : Online Advertising Plan – Consider both offline and online advertising. However most of your patients will come from online advertising. Online advertising for doctors has huge impact on patient acquisition.

Step 6 : Online Reviews Management & Marketing – Use a proven system and apps for measuring your patient happiness. Focus on maximizing positive reviews and minimizing negative reviews.

Step 7 : Email Marketing & Email Automation – Top practices in USA and Canada use Email Marketing with useful content, focused on medical procedures and services. This is a very effective medium

Step 8 : Texting/SMS Apps and Automation – New emerging strategy to differentiate your practice from other competitors.  Approximately  80% of your patients will visit your Mobile Website – Using latest Texting/SMS Apps – Engage and Let them contact you using Texting. 

 

Step 1 : Website Qualities

Your medical practice website should have these qualities.

  1. Intelligent and HIPAA compliant website with responsive design for both Desktops and Mobile Devices.
  2. It should have integrated conversion apps and secure high-performance hosting.
  3. It should be A/B tested designs to give your medical clinic the best possible conversion.
  4. It should be attractive, beautiful and promote your BRAND.
  5. Branded Images and colors should match
  6. Use WordPress or other standard platforms like Drupal and Joomla.
  7. Website platform should allow you to access it using apps and should have API capability.
  8. Website should be backed up on a daily basis
  9. Website should have all recent updates/patches
  10. Website databases SHOULD NOT Store any PATIENT INFORMATION
  11. Website should be HIPAA Compliant
  12. Structured data should be updated
  13. Every page has a purpose – Add proper H1, Images and Alt tags
  14. Add Call-To-Action to pages
  15. The top area of every page should be text heavy 
  16. Mobile site should be your focus as 72 to 88 percentage of the patients search for your medical services using a mobile device.
  17. Mobile site should load fast. Check your speed  here

Read more about PatientGain provided free websites here. 

Step 2 : Website Content

Your medical practice website should have unique and quality content. As content is added, it should have follow these guidelines.

  1. Content should be written for existing patients and prospect patients
  2. It should be unique – you should never copy content from another website, specially a competitor. It is like shooting yourself in the foot.
  3. Content should be divided into proper areas. Each area as its objective and purpose and audience.
  4. Content based on  Text, words and sentences – should have useful information for the reader.
  5. Content based on  Images – should have relevant tags and links.
  6. Content based on Videos, diagrams, and other visual aids that support the main headings, subheadings and actual paragraph text..

Read more about Content Marketing For Doctors Here

Step 3 : Local SEO Optimizations

Google search is extremely powerful and most important factor for your medical practice’s success. Patientgain.com’s data shows that 78 percent of your online success is tied to Google as a company. Google Search for doctors is equally important. Let’s face it – patients go to Google Search to look for healthcare related services.  When a patient searches for a medical service – for example below – a patient is searching for “DOT physicals near me”  the patient is located in suburbs of So. Philadelphia.  The top area is the Google Ads, The next area is Google Maps, the Google Listings, Google Reviews are displayed, and also link to websites. This is called Local SEO.  Organic results are further down on the page.  Your medical practice should show for these results for at least top 20 keywords.  This is a process and cannot simply be accomplished quickly.  To read more about Online Advertising for Doctors, please go here. 

Read more about Local SEO For Doctors Here

Step 4 : Social Media Marketing

There are hundreds of social media sites. Facebook is the largest social media site in USA and Canada. Of all the social media sites, we see best results from Facebook, followed by Instagram.  So as a medical professional it makes sense to focus on Facebook, after Google. Google still produces 78% of your new patients, but Facebook should not neglected.

Read more about Facebook Advertising and Marketing For Doctors Here

Step 5 : Online Advertising

Proven Advertising For Doctors: Offline Advertising VS Online Advertising

These days having a nice looking website  and high organic SEO rankings will not be enough to generate new patient clients. If your clinic needs to retain existing patients for repeat services and procedures, then you need additional strategies and software.  Advertising for doctors can be offline or online. Offline advertising for doctors refers to Billboards, Newspapers, Paper Yellow Pages, Ads in Cinemas, Radio Ads.  This form of advertising has lower reach compared to online advertising. Its is also difficult to measure the impact, there are time constraints, difficult to make changes to advertising message once it’s deployed. Above all it is expensive compared to online advertising, and ROI is much lower.  The figure below shows the impact of Online Advertising for a Medical Practice.  Specifically Google Adwords, PPC Advertising for Doctors.  You can see the spike in calls. This is due to launching an aggressive Online PPC Campaign for this Medical Practice.

Read more about Advertising For Doctors Here

Step 6 : Online Reviews Management & Marketing For Doctors

Online Reputation Management Can be a Headache or a Winning Strategy for Doctors & Clinics. Only 28 Percent of the time it is Patient-Physician related.

72% Of the patients who are unhappy and who post negative feedback on Google and Yelp are not doing so because of the Patient-Physician experience; they are unhappy due to billing issues, incorrect deductible payment, rude front desk person, lack of perceived patient focus, improper handling of the paper-work, long wait time or impolite response from a clinic staff member ( non-physician ). 28% of the time it is Patient-Physician related.

Let’s face it – as patients leave your medical practice, either they are happy with the service, unhappy or somewhere in the middle. With a little bit of focus and excellent software on your side, you can turn the entire patient experience into a winning strategy for your practice. Unhappy, disgruntled patients can destroy the reputation of a dedicated doctor. So your strategy should be to proactively address this issue.

Read more about Online Reviews Management & Marketing For Doctors Here

Step 7 : Email Marketing & Email Automation

Average patient engagement increased by 11 percent over a period of 5 months.

Imagine, Every Month a Professional Email Newsletter is Created For You!!! 12 Newsletters Per Year and 6 Seasonal Newsletters Targeting Your Existing and New Patients!!

Email Marketing is a vital for clinics and doctors, as it helps you promote your healthcare brand, engage with your patients, and even re-activate past patients.  To run effective campaigns, your clinic needs to have a clean data, and a targeted list of patients that you’re marketing to. You also need to make sure that you understand your patient’s behavior. 62% of your patients are reading your Emails on Mobile Devices!!! Is your Email Marketing Mobile Optimized ?

Read more about Email Marketing For Doctors Here

Step 8 : Texting/SMS Apps and Automation

New emerging strategy to differentiate your practice from other competitors.  Approximately  80% of your patients will visit your Mobile Website – Using latest Texting/SMS Apps – Engage and Let them contact you using Texting. 

Your patients want quick and easy communication. 71% to 88% of your patients are mobile. They are browsing on their cell phones and visiting your website. They also prefer to communicate with you using texting/SMS. Convert more new patients and engage with existing patients. No long term contracts and easy start.

Read more about SMS Marketing For Doctors Here

Medical SEO Automation Step 1
Medical SEO Automation Step 1
Medical SEO Automation Step 2
Medical SEO Automation Step 3
Medical SEO Automation Step 3

Experienced SEO Professionals Produce Better Results For Your SEO Campaign

It is easy to be tempted to hire “general” SEO practitioner based on pricing alone.  But we would not recommend it.  Every day PatientGain.com receives inquiries from doctors, surgeons, medical practices and many other healthcare professionals, seeking to improve their Medical SEO Rankings. Majority of the time we are amazed at lack of attention to details to SEO campaigns.   This is one area, you should not try to save few hundred dollars per month.  Go with the leader who understands three import aspects:

  1. Detailed domain knowledge about healthcare 
  2. SEO Specialists – Check their OWN SEO rankings on Google like “Online Advertising for Doctors”  – “Medical Marketing for Doctors”, “Mobile Marketing for Doctors” 
  3. Website conversion technology with HIPAA compliance 

Foundation Of SEO For Doctors Should Be Based On Adding Value To Your Patients and Providing Useful Information.

Today in the world of digital media, prospective patients have a cornucopia of sources to draw from to learn more about you, your practice, your services, and what other people think about you. Patients come to you when they need your medical expertise, so majority of the time, they are likely to use a digital medium to learn about your services, your practice and your reputation.  When a potential or an existing patient searches for a service or a type of a clinic, they turn to Google search engine 93 percentage of the time.

There Are 6 Key Areas Every Medical Practice Should Consider for a Successful Marketing Plan.

1. Outreach and Referral Program.

2. Employee Advocate Marketing.

3. Patient Referral Marketing.

4. Social Media Marketing.

5. Traditional Offline Advertising.

6. Digital Online Advertising.

However, based on PatientGain.com’s data, digital marketing for doctors produces the best ROI.

Considerations for SEO Management Pricing For Doctors

You should also consider setup fees and length of the contract.  We recommend no setup fees and no long term contracts.

Some companies create fake links for SEO rankings. Here are some prices from some very good SEO companies.

Example 1 – Small size practice with 1 location, 3 exam rooms, 2 providers, 4 services

Setup fee $500
Monthly fee $350 / month
Contract  12 months
SEO focus – top 10 keywords

Example 2 – Small-to-Medium size practice with 2 locations, 8 exam rooms, 5 providers, 10 services

Setup fee $700
Monthly fee $1000 / month
Contract  12 months
SEO focus – top 16 keywords

Example 3 – Medium size practice with 6 locations, 34 exam rooms, 22 providers, 60 services

Setup fee $3000
Monthly fee $3500 / month
Contract  12 months
SEO focus – top 60 keywords

 

Example 4 – Medium+ size practice with 19 locations, 58 exam rooms, 51 providers, 79 services

Setup fee $8000
Monthly fee $6800 / month
Contract  12 months
SEO focus – top 186 keywords

4 Things to Avoid With SEO Management Companies

  1. Long Contracts
  2. Setup Fees
  3. Non-standard SEO practices
  4. Lack of Account Reviews and Data-Based Accountability

These are prices being paid by most medical practices for good companies.  Please contact us for more questions – PatientGain.com’s pricing is different. SEO for Medical Practices is all we do. You can even check on Google and search for “Online Advertising for Doctors”  or  “Advertising for Doctors”  or “Medical Marketing for Doctors”  and see the SEO Organic results.

PatientGain.com is a proven healthcare marketing solution, includes apps, websites, SEO, HIPAA compliance and account management.

To learn about How does healthcare marketing work?
To learn about What is the Foundation of Medical SEO (Search Engine Optimization) for Doctors
To learn about How SEO Works For Healthcare Websites, this is a good starting page. 
To learn about Short-cut SEO for Medical Practices, this is a good starting page.
To learn about Pricing and cost of SEO services for medical practices, this is a good starting page. 
To learn about How Much Do Doctors Spend On Advertising?
To learn about Medical SEO Voice Search Optimization For Doctors (BERT)
To learn about Local Medical SEO For Doctors
To learn about Mobile SEO For Medical Websites
To learn about Zero-Click SEO for Doctors
To learn about Benefits Of Medical SEO Marketing
To learn about Key Items For SEO Evaluation of Medical Websites
To learn about Avoid Risky Plans – Use Proven Medical Marketing Strategies
To learn about Medical Marketing Using Emotionally Compelling Offline Media
To learn about Pre Launch Medical Marketing Checklist for Doctors
To learn about Medical SEO vs. Medical Advertising – Which One Is Better?
To learn about Is Your Medical Website Design “Future Proof”?
To learn about Medical Website Conversion Strategies
To learn about Medical Website Content Marketing Strategy
To learn about How to Acquire New Patients for Your Medical Practice
To learn about Medical Website Applications
To learn about What is Technical Medical SEO?
To learn about How to Attract New Patients to Your Dental Practice
To learn about Dental SEO Examples
To learn about What is Medical Marketing Account Management?

 

The GOLD service from PatientGain is used by telemedicine physicians, dentists, surgeons, pediatrics, medical spas, pain management, functional medicine, primary & urgent care, cardiologists, podiatrists, addiction medicine, regenerative, wellness, therapy, OBGYN, integrative medicine, dentists, dermatologists, IVF & reproductive, pharma, bio-tech & many other medical practices.

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Digital Dental and Medical Marketing