SEO for Doctors

SEO for Physicians in USA & Canada $699 Per Month

SEO for doctors can cost from $350 to $1000/month for a single location clinic. However it is included in the GOLD service, which costs $699/mon.  Applies to doctors, surgeons & healthcare practices. SEO for doctors is also known as “Medical SEO” and “Healthcare SEO”.  8 specific steps for achieving great SEO for doctors.

Although the term SEO stands for Search Engine Optimization, the term “SEO” can have different meaning to different professionals, but we will assume that you are a doctor, physician, surgeon or an administrator of a practice. In very broad terms, you would like to acquire new patients for your practice, and engage existing patients, using digital strategies.

Let’s face it, as a medical practice owner, it becomes difficult to learn technology and run your business at the same time, it is time consuming and takes you away from your core focus of taking care of your patients and running your medical practice. Hence it makes sense for you to look at a professional service like PatientGain’s GOLD service. More details are located here for the GOLD service.   SEO for doctors is also known as Medical SEO, learn more here.

Table of Contents:

Step 1 : Website Overall Strategy
Step 2 : Website Content Marketing
Step 3 : Local SEO and Speech Based SEO
Step 4 : Social Media Marketing
Step 5 : Online Advertising Plan
Step 6 : Online Reviews Management & Marketing
Step 7 : Email Marketing & Email Automation
Step 8 : Texting/SMS Apps and Automation

Steps For Achieving Great SEO Results for Dentists & Doctors
Steps For Achieving Great SEO Results for Dentists & Doctors

8 Steps For Achieving Great SEO Results for Doctors

The term “SEO” can have different meaning to different professionals, but we will assume that you are a doctor, physician, dentist, surgeon or an administrator of a practice.  We have seen that these professionals mean high search rankings, and simply want to acquire more patients using “SEO”.  So based on this, we will define SEO beyond the Search Engine Optimization strategies. In broader term, you want to have higher SEO rankings and you want to take additional steps to attract new patients who are looking for services that you offer. You also desire to attract existing and past patients and “engage” them.  

Step 1 : Website Overall Strategy

Get a Website that converts and has high SEO rankings – Website should have certain characteristics. Learn more about website conversion strategy. Website should be built on proven platform like WordPress. It should be mobile optimized, and should load in less than 4 seconds. You can check your website here for free. When designing your medical website, you need to keep conversion rates in mind. You might undoubtedly be familiar with the term “conversion rates” if you have worked with online ads before, but how do conversation rates apply to websites? When talking about conversation rates as it applies to websites, means having as a percentage as possible who visit your website accomplish a task. In the image below, you will see results of www.patientgain.com from the google’s tool called https://web.dev/measure/ This is a good tool to see the results of your website speed. Note that you want to re-run this tool several times, and then take the average. So if you run this tool 4 times, using the URL of your website, the average of the 4 runs is what you are looking for. When you run it the first time, the images are not cached, hence you will see very low scores. Re run the same test again to get an average. In the example below, you will see that PatientGain.com website, developed on WordPress, hosted on very fast Google cloud, memory bound servers, loads as follows : 1) Performance score 97% 2) Accessibility score 100% 3) Best practices score 100% 4) SEO score 100%. This is according to Google.

Example below, you will see that PatientGain.com website, developed on WordPress, hosted on very fast Google cloud, memory bound servers, loads as follows : 1) Performance score 97%   2) Accessibility score 100%  3) Best practices score 100% 4)  SEO score 100%.  This is according to Google.
Example below, you will see that PatientGain.com website, developed on WordPress, hosted on very fast Google cloud, memory bound servers, loads as follows : 1) Performance score 97%   2) Accessibility score 100%  3) Best practices score 100% 4)  SEO score 100%.  This is according to Google.

https://web.dev/measure/

Step 2 : Website Content Marketing

For higher SEO rankings – start with your own content. Add useful content your website. Base you website on proven software like WordPress.org.  Learn more about medical website content marketing. What Is Medical Marketing Content & Why Is It Important?
1) Text, words and sentences – useful information for the reader.
2) Images with relevant tags and links
3) Videos, diagrams, and other visual aids that support the main headings, sub headings and actual paragraph text.
This information is consumed by your prospect and existing patients in the form of Website content pages, Blogs, Facebook Posts, Email Newsletters, Images on Instagram, Feeds on Twitter, SMS text messages on mobile devices. Hence your medical marketing content should be interesting, attractive, useful, and provide value to your prospect patient or an existing patient. Unique quality content on your own website is the single most important factor for higher SEO rankings for doctors and medical practices. Learn more details about medical SEO here.

Step 3 : Local SEO and Speech Based SEO

Directories like Google MyBusiness, Yelp, Facebook business page, and Apple maps are very important. Provide a link back to your website. We do not recommend listing your website on dozens of low value directories. You should only list you website where you are able to 1) control and respond to negative reviews 2) the directory has a traffic of high value patients who are looking for your medical services. Learn more about local SEO. Google search is extremely powerful and most important factor for your dental and medical practice’s success. Patientgain.com’s data shows that 78 percent of your online success is tied to Google as a company. Google Search for doctors is equally important. Let’s face it – patients go to Google Search to look for healthcare related services

Step 4 : Social Media Marketing

Facebook, Instagram and other social  platforms can provide boost to your medical marketing and advertising. Social media success for doctors requires 3 main focus areas 1) Posting on social media 2) Apps for social media 3) Advertising on social media. As social media and specifically Facebook becomes more important for users all over the world, businesses need to do more on Facebook. How do you stand out from thousands of other businesses who are advertising and working to get the attention and “Likes” of targeted users? The first step in answering this question is to look at the leaders in your space and your industry to see what they are doing on Social Media, and more specifically, on Facebook.

Step 5 : Online Digital Advertising Plan

Consider both offline and online advertising. However most of your patients will come from online advertising. Online advertising for doctors has huge impact on patient acquisition. However, understand that not everyone can build, optimize and improve an advertising campaign. Use only certified companies. Our data shows that proper advertising produces more patients for 99 percentage of the clinics/doctors. However setting up and managing Google, Facebook, Instagram ads is not a simple task. Just one or two mistakes can waste your budget. Our data shows that over 73% of the campaigns have issues, they have incorrect settings, wrong targeting, not enough branded images (for display based campaigns), or improper negative keywords or no negative keywords. List goes on and on. We have seen disasters, but we have also seen good campaigns. In summary, online advertising for doctors, works – question is how efficient is the campaign? and is it optimized?

Step 6 : Online Reviews Management & Marketing

Use a proven system and apps for measuring your patient happiness. Focus on maximizing positive reviews and minimizing negative reviews. Let’s face it – as patients leave your medical practice, either they are happy with the service, unhappy or somewhere in the middle. With a little bit of focus and excellent software on your side, you can turn the entire patient experience into a winning strategy for your practice. Unhappy, disgruntled patients can destroy the reputation of a dedicated doctor. So your strategy should be to proactively address this issue.

Step 7 : Email Marketing & Email Automation

Top practices in USA and Canada use Email Marketing with useful content, focused on medical procedures and services. This is a very effective medium, however most practices do not have time or knowledge to send send monthly campaigns. Learn more about Email marketing. Email Marketing is a vital for clinics and doctors, as it helps you promote your healthcare brand, engage with your patients, and even reactivate past patients. To run effective campaigns, your clinic needs to have a clean data, and a targeted list of patients that you’re marketing to. It is important to make sure that your Email Marketing is Mobile Optimized. You also need to make sure that you understand your patient’s behavior. Every medical practice should send Email campaigns 2 times a month (minimum 1 newsletter a month). In certain cases, 3 times a month. The Emails should be optimized for mobile layout, which is single column layout.

Step 8 : Texting/SMS Apps and Automation

New emerging strategy to differentiate your practice from other competitors.  Approximately  80% of your patients will visit your Mobile Website – Using latest Texting/SMS Apps – Engage and Let them contact you using Texting. Learn more about text HIPAA compliant text/SMS apps for doctors. Studies show that well over 95% of all text messages, which are over 2 trillion a year, are opened within 3 minutes of arrival. That is a powerful and compelling reason to use medical text apps on your website. Below are some additional benefits and tips for using this excellent marketing tool to your advantage. 

Experienced SEO Professionals Produce Better Results For Your SEO Campaign

In our experience, Google’s SEO is the most accurate SEO in the world. And it is a result of rigorous testing and billions of dollars of investment by Google over the 20 years or so. Google also has a very detailed SEO blogRead more about Google’s approach to search and SEO here. 

Medical SEO Automation Step 1
Medical SEO Automation Step 1
Medical SEO Automation Step 2
Medical SEO Automation Step 3
Medical SEO Automation Step 3

SEO for Physicians in USA & Canada $699 Per Month

SEO for doctors can cost from $350 to $1000/month for a single location clinic. However it is included in the GOLD service. Applies to doctors, surgeons & healthcare practices. SEO for doctors is also known as “Medical SEO” and “Healthcare SEO”.