HIPAA Compliant Reputation Management For Doctors $199/mon
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3 Strategies to Improve Online Reputation Management For Doctors
No 1. Use an iPad in the lobby for patient reviews.
No 2. Use Text/SMS based software for patient reviews.
No 3. Use Email Marketing based software for patient reviews.
In a perfect world, the quality of the medical care and level of personal attention provided by you should be enough to ensure that your patients contribute glowing reviews and testimonials. Of course, the reality is that most patients need to be gently and subtly encouraged to submit any online feedback. According to Pew Research, Most patients in U.S. have high praise for their health care providers, however patients still post negative reviews even if there is a billing issue or other non-physician related issues.
In real life, maximizing positive online review and minimizing negative reviews should be your strategy.
Here is an example for a customer using PatientGain Reputation Apps.
Week 1: Strategy reviewed with the project manager – Google Reviews identified as the most important review site
Week 1: Apps setup for customer & training of the new customer
Week 2: EMR connector and Auto-Loader used to import data from existing EMR – There are over 10,000 patients in the EMR. However only 3289 patients had Emails. PatientGain.com system cleans duplicates, fixes spelling mistakes automatically. Ran PatientGain.com app to create a list of all GMAIL Patients. Used List Splitter to create multiple smaller lists to avoid detection of “Sudden Bursts” of Positive Reviews
Week 2: 250 Requests sent
Week 3: 6 new reviews – Five 5-star reviews generated One 4-star.
Week 3: Next 250 Requests sent
Over the next 11 weeks 27 total new reviews generated. Total rankings improved from 3.1 stars to 4.3 stars.
Reputation Management Data For Medical Practices and Doctors
At PatientGain.com we have achieved great success for our healthcare customers. We have also learned that success rule of 80/20 still applies in online reputation for doctors and clinics. There are hundreds of online reputation sites. More than 80% of your success is likely to come from Google Reviews and Yelp Reviews. Other review sites are still useful to your clinic’s online strategy, but much less so than these two.
So what should be your strategy for reputation management for your medical practice? Should you have simple apps that allow to capture reviews from patients as they are about to leave your practice? Should you send them surveys? Unfortunately these techniques may work on a limited number of reputation sites, but the most important reputation sites, Google and Yelp, their algorithms are likely to filter or blacklist your patient reviews if they are all being submitted from the same computer, same IP address, or same location. It is easy to track originating reviews and testimonials. So if it’s too easy, it is likely to have an adverse effect on your reputation, rather than increasing your reputation. Unfortunately there are no short cuts.
How to Ask for Testimonials and Reviews From Your Patients
When you want to bring new patients to your medical practice, your online reputation is an important consideration when people research your location. When shopping around for services, people move in groups and are less likely to choose a location that has scant online reviews compared to a location that has a lot of customer feedback. You can use your online reputation to your advantage to bring in new patients, who will then leave their reviews. If approached correctly, this self-feeding loop of reviews and testimonials will give your clinic a significant marketing advantage.
How and why should I ask for reviews or testimonials?
A review or testimonial is a 1st person witness about how great of service they received at your clinic. Some of the most potent commercials on TV are ones featuring actual customers with the label "not an actor" underneath them. Let your most satisfied customers do the talking for you. They have the first-hand experience and are willing to tell others! These reviews and testimonials can be easily tacked onto your website. In most cases, they are short and to the point. They can also be used in print or email marketing materials.
Is it hard to get a review or testimonial?
If you have never formally asked for a review or testimonial in an organized fashion, it may seem like an impossible task. However, it is a lot easier than you may think. The most critical part: Asking. Still, timing is a key factor. The best moment is when your patient has been treated, and you have over delivered your service to them, leaving a patient feeling better, informed, and confident about their health.
How do I ask for a review on a site like Google, Facebook, or Yelp?
Reviews on these websites are often some of the first things a new patient will see when considering your clinic for your services. However, this is also where unhappy patients will leave their feedback, regardless if it is a valid critique of your business. Don't let a single bad review make you sigh away from this powerful marketing tool. Patients widely recognize today that every business, be it a medical clinic, auto repair, or a pretzel stand will get bad reviews every now and again. The key is to build a vast repository of good reviews. All you need to do is ask.
To get as many reviews as possible, you need to make the process as easy as possible. The fewer clicks a patient has to do, the more likely they will follow through and leave you that review. No one wants to spend 5 minutes detailing their visit. You want to make it easy for someone to leave five stars, say a few words, and be on their way with the option to leave more detailed feedback if they choose.
Why does a patient leave me a negative review?
When a patient leaves a negative review of your medical clinic, more often than not, it has nothing to do with your doctor. In fact, studies indicate only about 28% of negative reviews are related to a patient's interaction with a doctor. The other 72% often deal with billing issues, incorrect deductible payment, wait time, problems with a front desk worker or other staff, or improper handling of paperwork.
Patients will leave your medical clinic either happy, unhappy, or somewhere in the middle. With some focus on your end and combined with our excellent software, you can build a winning marketing strategy leveraging your patient's experience. Unhappy and disgruntled patients leaving negative reviews can destroy a doctor and a clinic's reputation. Proactively addressing problems, whether real or perceived, is the strategy you should adopt to protect your business.
How can I get positive reviews for my clinic?
The lobby of your facility isn't just a place for a patient to wait to be seen by a doctor. It is a GOLD MINE for reviews for your business. Putting a little work into a patient's departure can harvest great reviews from happy patients on their way out the door. Our reputation app works on iPads and is user-friendly. Once implemented, this easy to use app will start producing results in the first week at most clinics.
Your reputation on Google is, by far the single most crucial marketing strategy you should implement. While Facebook and Yelp are essential to keep in mind, a vast majority of people will start with Google first. Google Search produces excellent results for healthcare clinics, and within those results, the number of reviews is a powerful visual for potential patients.
What is the best strategy to get reviews or testimonials from patients? Should I use texted(SMS) based, email, or ask for them in my waiting room?
The truth is, you should adopt all of these strategies. Using only one approach can cause reviews to be flagged. For example, if you send out a mass email or text(SMS) asking for reviews, you will get a "burst" of reviews to your profiles. Text-based review requests often only produce a rating without any comments. The algorithms in these review sites will start blocking these reviews. By adopting all of these strategies, it will send a varying amount of reviews of different length and times throughout the week to your profile.
How do I get positive reviews for doctors at my clinic?
Ideally, the level of attention and quality of medical care should be enough to get patients to leave a positive review or testimonial. In reality, most patients need to be gently encouraged to leave feedback, which is why a strategy to acquire these reviews is vital for a medical practice. You should have a plan in place to maximize positive reviews and minimize negative reviews.
What review sites should I concentrate on?
At PatientGain.com, we've found our healthcare customers have had great success by focusing on Google and Yelp. You should expect an 80/20 ratio for reviews from these two sites. 80% or more of your reviews will come from Google, and the rest will likely come from Yelp. There are other healthcare centric review sites out there and should be kept in mind for your online strategy, but they are not as important as these two review sites.
How can I learn more about reviews, testimonials, and how to acquire them at my medical practice?
PatientGain.com has spent years working with a variety of healthcare clients in many different fields of medicine. Our powerful software has produced excellent results across the country. Make an appointment today to speak with our experts today and let us show you the difference PatientGain.com can make at your clinic.
4 Components of a Marketing Plan for a Medical Practice
Traditionally, marketing experts tell us that there are 4 key components of your Medical Marketing Plan.
- The Product or Service – This will be service offerings for your medical practice. For example if you an Urgent Care clinic, do you offer service to patients based on 12 major categories. Examples will be Onsite X-ray, DOT Physical exams, Lab-test results, Ports Physicals, Simple Fracture treatment, Travel medicine, Immunizations etc. If you are MedSpa / Esthetic based practice, you may want to define your product/service strategy based on competition and availability of your staff’s credentials. For example if you want to offer “CoolSculpting”, you will need to make an investment in purchasing this technology and then training of your staff.
- The Price of the Service – In many cases, this is driven by the insurance company payouts to you. But there are certain procedures that are not covered by the insurance payments. There are additional strategies available to you here. Each patient can be divided into 3 main categories.
- PPO or Full Insurance – These insurance plans pay fixed amount for each procedure for in-network vs out-of-network procedures.
- Self-Pay Patients – Patient pays directly to the provider – you have leverage to provide better service than your competitors and charge more.
- High-Deductible plans – In this case, as an example, patients typically have to pay initial $4000-$10000 out of their pockets. After ta patient has spent these amounts on deductibles, copayments, and coinsurance, then the medical insurance plan pays 100% of the costs of covered benefits. Many patients consider that first $4000-$10000 as something that have to “shop” for prices, hence you have an opportunity to apply your own marketing strategy on how to attract these patients to your practice.
- The Place or Location of Service – For most parts, healthcare delivery system in USA and Canada is very local. Telemedicine can change this in the future, but for now patients typically go to a “local” provider. This is evidenced by 2000% plus increase in Google searches for “Urgent care near me” or “Sleep Apnea doctor near me” or hundreds of other variations based on mobile patients searching fro services “near” a patient. So your Place or Location matters.
- The Promotion(marketing) or Advertising of Service – This is one area, where you have true leverage to dominate your medical field. Your medical plan must include the promotion of your service. There are generally 2 main sub-areas for promotion of medical services:
- Offline Promotions – Traditional marketing – includes newspapers, yellow pages, billboards, referrals from peers, networking with other providers and suppliers.
- Online Promotions – This refers to digital marketing and digital advertising to acquire more patients and retain existing patient base.
Online Success Starts With Best Medical Marketing Conversion Website
Medical Marketing Conversion Websites are different than informational websites. Here are 8 examples of characteristics for medical marketing conversion websites
Your Medical Marketing Conversion Websites should:
No 1. Your medical marketing conversion website should have useful information for a patient visitor to easily contact you multiple ways. This includes 1. Click to Dial – Phone 2. Fill out an Appointment Request 3. Find Directions 4. Find Medical Services
No 2. Intelligence so Information is captured securely in a HIPAA Compliant database
No 3. Tracking software so source of your leads is captured so you can easily measure the ROI of each advertising medium
No 4. Promotions and Offers should be included predominantly
No 5. Tracking of Phone calls is very important
No 6. Ability to respond automatically ( Auto-Responders ) should be built into your medical marketing conversion website
No 7. A/B Tested layout for best possible patient experience and results
No 8. Your medical marketing conversion website should not take the user away from your primary focus. For example, if your strategy is to capture patient information from a landing page, keep it simple and to-the-point. Do not offer any other offers so the patient is tempted to click on another area and leave your website.
Healthcare Medical Marketing Influencers
Every physician, medical practice owner and administrator should understand that there are 5 important aspects shaping the healthcare and patient care in USA & Canada.
No. 1 Public health delivery systems – Shift from hospitals to individual clinics
No. 3 Drug development and technology impact – Time to develop and bring new medicine is decreasing. Supercomputers and bio-technology is helping humanity and bringing hope. New drugs, new ways of non-invasive robotics are changing the outcomes and shortening the recovery time of patients.
No. 4 Health Care and information technology impact – Information is no longer in silos – Internet specifically has made the information available to billions of patients across the globe.
No. 5 Health Care commercialization – Ability for physicians and healthcare providers to reach patients directly. More and more Physicians, Dentists, Surgeons, MedSpas, Pharma & Medical Practices are turning to online medical marketing to acquire more patients and provide timely services to patients.
PatientGain.com is a certified premier google partner for healthcare.
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To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.
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