HIPAA Compliant Healthcare Practice Reputation Management Apps $299/mon
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3 Strategies to Improve Online Reputation Management For Doctors
No 1. Use an iPad in the lobby for patient reviews.
No 2. Use Text/SMS based software for patient reviews.
No 3. Use Email Marketing based software for patient reviews.
In a perfect world, the quality of the medical care and level of personal attention provided by you should be enough to ensure that your patients contribute glowing reviews and testimonials. Of course, the reality is that most patients need to be gently and subtly encouraged to submit any online feedback. According to Pew Research, Most patients in U.S. have high praise for their health care providers, however patients still post negative reviews even if there is a billing issue or other non-physician related issues.
In real life, maximizing positive online review and minimizing negative reviews should be your strategy.
Here is an example for a customer using PatientGain Reputation Apps.
Week 1: Strategy reviewed with the project manager – Google Reviews identified as the most important review site
Week 1: Apps setup for customer & training of the new customer
Week 2: EMR connector and Auto-Loader used to import data from existing EMR – There are over 10,000 patients in the EMR. However only 3289 patients had Emails. PatientGain.com system cleans duplicates, fixes spelling mistakes automatically. Ran PatientGain.com app to create a list of all GMAIL Patients. Used List Splitter to create multiple smaller lists to avoid detection of “Sudden Bursts” of Positive Reviews
Week 2: 250 Requests sent
Week 3: 6 new reviews – Five 5-star reviews generated One 4-star.
Week 3: Next 250 Requests sent
Over the next 11 weeks 27 total new reviews generated. Total rankings improved from 3.1 stars to 4.3 stars.
Reputation Management Data For Medical Practices and Doctors
At PatientGain.com we have achieved great success for our healthcare customers. We have also learned that success rule of 80/20 still applies in online reputation for doctors and clinics. There are hundreds of online reputation sites. More than 80% of your success is likely to come from Google Reviews and Yelp Reviews. Other review sites are still useful to your clinic’s online strategy, but much less so than these two.
So what should be your strategy for reputation management for your medical practice? Should you have simple apps that allow to capture reviews from patients as they are about to leave your practice? Should you send them surveys? Unfortunately these techniques may work on a limited number of reputation sites, but the most important reputation sites, Google and Yelp, their algorithms are likely to filter or blacklist your patient reviews if they are all being submitted from the same computer, same IP address, or same location. It is easy to track originating reviews and testimonials. So if it’s too easy, it is likely to have an adverse effect on your reputation, rather than increasing your reputation. Unfortunately there are no short cuts.
How to Ask for Testimonials and Reviews From Your Patients
When you want to bring new patients to your medical practice, your online reputation is an important consideration when people research your location. When shopping around for services, people move in groups and are less likely to choose a location that has scant online reviews compared to a location that has a lot of customer feedback. You can use your online reputation to your advantage to bring in new patients, who will then leave their reviews. If approached correctly, this self-feeding loop of reviews and testimonials will give your clinic a significant marketing advantage.
How and why should I ask for reviews or testimonials?
A review or testimonial is a 1st person witness about how great of service they received at your clinic. Some of the most potent commercials on TV are ones featuring actual customers with the label “not an actor” underneath them. Let your most satisfied customers do the talking for you. They have the first-hand experience and are willing to tell others! These reviews and testimonials can be easily tacked onto your website. In most cases, they are short and to the point. They can also be used in print or email marketing materials.
Is it hard to get a review or testimonial?
If you have never formally asked for a review or testimonial in an organized fashion, it may seem like an impossible task. However, it is a lot easier than you may think. The most critical part: Asking. Still, timing is a key factor. The best moment is when your patient has been treated, and you have over delivered your service to them, leaving a patient feeling better, informed, and confident about their health.
How do I ask for a review on a site like Google, Facebook, or Yelp?
Reviews on these websites are often some of the first things a new patient will see when considering your clinic for your services. However, this is also where unhappy patients will leave their feedback, regardless if it is a valid critique of your business. Don’t let a single bad review make you sigh away from this powerful marketing tool. Patients widely recognize today that every business, be it a medical clinic, auto repair, or a pretzel stand will get bad reviews every now and again. The key is to build a vast repository of good reviews. All you need to do is ask.
To get as many reviews as possible, you need to make the process as easy as possible. The fewer clicks a patient has to do, the more likely they will follow through and leave you that review. No one wants to spend 5 minutes detailing their visit. You want to make it easy for someone to leave five stars, say a few words, and be on their way with the option to leave more detailed feedback if they choose.
Why does a patient leave me a negative review?
When a patient leaves a negative review of your medical clinic, more often than not, it has nothing to do with your doctor. In fact, studies indicate only about 28% of negative reviews are related to a patient’s interaction with a doctor. The other 72% often deal with billing issues, incorrect deductible payment, wait time, problems with a front desk worker or other staff, or improper handling of paperwork.
Patients will leave your medical clinic either happy, unhappy, or somewhere in the middle. With some focus on your end and combined with our excellent software, you can build a winning marketing strategy leveraging your patient’s experience. Unhappy and disgruntled patients leaving negative reviews can destroy a doctor and a clinic’s reputation. Proactively addressing problems, whether real or perceived, is the strategy you should adopt to protect your business.
How can I get positive reviews for my clinic?
The lobby of your facility isn’t just a place for a patient to wait to be seen by a doctor. It is a GOLD MINE for reviews for your business. Putting a little work into a patient’s departure can harvest great reviews from happy patients on their way out the door. Our reputation app works on iPads and is user-friendly. Once implemented, this easy to use app will start producing results in the first week at most clinics.
Your reputation on Google is, by far the single most crucial marketing strategy you should implement. While Facebook and Yelp are essential to keep in mind, a vast majority of people will start with Google first. Google Search produces excellent results for healthcare clinics, and within those results, the number of reviews is a powerful visual for potential patients.
What is the best strategy to get reviews or testimonials from patients? Should I use texted(SMS) based, email, or ask for them in my waiting room?
The truth is, you should adopt all of these strategies. Using only one approach can cause reviews to be flagged. For example, if you send out a mass email or text(SMS) asking for reviews, you will get a “burst” of reviews to your profiles. Text-based review requests often only produce a rating without any comments. The algorithms in these review sites will start blocking these reviews. By adopting all of these strategies, it will send a varying amount of reviews of different length and times throughout the week to your profile.
How do I get positive reviews for doctors at my clinic?
Ideally, the level of attention and quality of medical care should be enough to get patients to leave a positive review or testimonial. In reality, most patients need to be gently encouraged to leave feedback, which is why a strategy to acquire these reviews is vital for a medical practice. You should have a plan in place to maximize positive reviews and minimize negative reviews.
What review sites should I concentrate on?
At PatientGain.com, we’ve found our healthcare customers have had great success by focusing on Google and Yelp. You should expect an 80/20 ratio for reviews from these two sites. 80% or more of your reviews will come from Google, and the rest will likely come from Yelp. There are other healthcare centric review sites out there and should be kept in mind for your online strategy, but they are not as important as these two review sites.
How can I learn more about reviews, testimonials, and how to acquire them at my medical practice?
PatientGain.com has spent years working with a variety of healthcare clients in many different fields of medicine. Our powerful software has produced excellent results across the country. Make an appointment today to speak with our experts today and let us show you the difference PatientGain.com can make at your clinic.