Social Media Marketing for Doctors & Medical Practices $299/mon

Cost of Social Media Marketing for Doctors As Compared to Search Engine Advertising Can Be Summarized as $29 VS $14 Per Conversion.

Similar Campaigns on Facebook & Google Produce Different Results

As social media and specifically Facebook becomes more important for users all over the world, businesses need to do more on Facebook. How do you stand out from thousands of other businesses who are advertising and working to get the attention and “Likes” of targeted users? The first step in answering this question is to look at the leaders in your space and your industry to see what they are doing on Social Media, and more specifically, on Facebook. PatientGain.com’s Facebook apps platform provides you with a competitive advantage. Here are 4 major ways to get more “eyes” on the social media. More people should “follow”, “friend” & “like” you on different social media platforms. Starting with Facebook is recommended, as majority of of your patients are on Facebook, compared to other platforms. Also note that most people who spend a good amount of time on Social Media have more time than money, so generally leads generated from social media have less quality.

4 Key Steps For Social Media Success

  1. Using your time, skill and content, add content to your Facebook business page. If you are on Instagram, add more visual content.
  2. Using your offline marketing, mention the Facebook business page address – For example if you have  a print campaign, add your Facebook business page address. Provide a link on your website to your Facebook business page. 
  3.  Run ads on Facebook to promote your services, your events and you can even “boost”  your posts. However, our data shows that boosting has far lower ROI than Facebook advertising. Note that Facebook advertising has become complex and it is not as simple as “creating an ad and setting audience targeting”. In order to achieve good results, you have to “manage” your campaign. 
  4. Posting on Facebook and Google posts with content related to your services. Every time you post on Facebook or on Google, ask this first : What do you want the patient to do?  So Call to action is very important.

All of these steps build your “Engagement on Social Media”.  This takes time and a LOT OF EFFORT and MONEY.  It would be naive to think otherwise. There are hundreds of your competitors who are trying to do the same thing.   This effort, money and time is same as building your SEO for Google search engine.  It takes longer on Social Media, due to nature of social media.

 

Example of Branded Images Based Ads For Your Practice

Facebook Advertising For Physicians - Example 1
Facebook Advertising For Physicians - Example 3
Facebook Advertising For Physicians - Example 2
Facebook Advertising For Physicians - Example 4

Facebook Medical Marketing

There are hundreds of Social Media sites. But Facebook has the most impact on your medical marketing, so we will focus on Facebook for Medical Marketing.

Let’s examine how Facebook is evolving for business owners.The Business Pages on Facebook are becoming more and more akin to a “business website”, with increasing ability to reach and interact with your audience. More and more, businesses are growing past using Facebook as only a communication channel, and leverage their pages as a professional advertising and marketing tool. However, the base features in Facebook don’t cover many of the areas needed to use Business Pages as an effective tool for generating business. Your Business’s Facebook Page needs specific business applications, as well as analytics and intelligent features, that convert “likes” to leads, capture lead info, actively convert leads to prospects, and then bring them in as paying customers/patients. PatientGain.com Facebook apps and online platform offers exactly this and allows you to run your business on an auto-pilot.

 

Medical Practice Marketing Using Facebook
HIPAA Compliant Facebook Apps

PatientGain.com’s Facebook Platform Apps

PatientGain.com’s platform includes many Facebook business applications that transform a standard Facebook Business Page into a Lead Generation and Conversion business website while keeping the user on your Facebook Business Page. Lead data is captured and stored in a totally integrated CRM. Auto-responders take control of follow-up after prospects contact you, sending engaging and contextualized messages. Email marketing and online promotions are built-in to provide targeted communication and improve prospect conversion. Your prospects and customers can even book appointments from your Facebook page.

All of PatientGain.com’s Facebook Apps work together seamlessly with the rest of the platform, and the turnkey design means there’s no need for programmers and additional integration work. Your lead capture and conversion tools, CRM, and Email marketing all connect to your Facebook Applications and Facebook Pages. This allows you to leverage your Facebook Business page to execute new strategies to drive engagement with your audience and improve your sales conversion.

Let’s say, for example, you’re running a Healthcare clinic. With PatientGain.com, you’re able to run a targeted advertising campaign that drives traffic to your Facebook Business page. Here, potential patients can sign up for your company newsletter, redeem promotions and specials, or book an appointment with your clinic. After they sign up for content or set up an appointment, auto-responders send context-based follow-up communications, confirming appointments or sending out requested content. Meanwhile, PatientGain.com’s automated software takes their captured information and automatically adds them to your CRM, and updates any other relevant applications, such as your email campaign manager, appointment scheduler, and so on. This all happens seamlessly and automatically as your leads are captured, conversion takes place, and your CRM is updated. There is no lead leakage, and there are no spreadsheets to manage!

Medical Practice Marketing Using Facebook Example 2
Facebook Marketing for Physicians

5 Steps for Facebook Success for Doctors & Medical Practices

Use Social Media Apps To Acquire New Patients and Engage & Service Existing Patients

Social Media Marketing is another very important aspect of your marketing. Your potential and existing are hanging around on Facebook. You have to make it easy for them to do business with you.  Here are 5 steps.

5 Steps for Facebook Success for Doctors & Medical Practices

  1. Create Facebook Business Page for your medical practice.
  2. Optimize FacebookBusiness Page for your medical practice.
  3. Add apps to your FacebookBusiness Page for your medical practice. For example, add Contact Us app, add Appointment Requests app, add Promotions app.
  4. Add content to your FacebookBusiness Page for your medical practice
  5. Advertise your FacebookBusiness Page for your medical practice  on Facebook – There are multiple ways to promote your FacebookBusiness Page for your medical practice. You can hire a professional ( recommended ) or do it yourself.  Professionals who are certified advertising professionals will produce better results for you.
Facebook Ads For Medical Practices Example 6

PatientGain.com's Approach  to Healthcare Marketing Success : 12 Key Features of GOLD Solution

  1. Reasonable Monthly Fee With No Upfront Setup Costs or Implementation Costs
  2. Pay-Per-Month Model For Healthcare Medical Marketing
  3. No-To-Low Risk Medical Marketing Model
  4. Same System is Used By The Top Clinics in USA & Canada
  5. Awesome Service and Support - Phone, SMS-Texting, Email, Ticketing or Web-Based Meetings
  6. Awesome Software & HIPAA Servers Located in USA
  7. Assigned Account Manager Located in USA/Canada For Your Medical Clinic
  8. Generous Discounts for Multi-Location Healthcare Companies 
  9. Website, SEO, Advertising Management, Social Media, Email Marketing, SMS-Texting, Apps, HIPAA Compliance ALL Included in a Single Solution. 
  10. Eliminate 5 to 8 Vendors and Centralize Control of Your Online Healthcare Marketing & Advertising Success 
  11. Save 40% to 60% in Monthly Spend by Using Our Proven Single Vendor Model
  12. Save Approx 30 Hours a Month - No Need To Learn and Operate Multiple Apps

4 Components of a Marketing Plan for a Medical Practice

Traditionally, marketing experts tell us that there are 4 key components of your Medical Marketing Plan.  

  1. The Product or Service – This will be service offerings for your medical practice. For example if you an Urgent Care clinic, do you offer service to patients based on 12 major categories. Examples will be Onsite X-ray, DOT Physical exams, Lab-test results, Ports Physicals, Simple Fracture treatment, Travel medicine, Immunizations etc.  If you are MedSpa / Esthetic based practice, you may want to define your product/service strategy based on competition and availability of your staff’s credentials.  For example if you want to offer “CoolSculpting”, you will need to make an investment in purchasing this technology and then training of your staff.    
  2. The Price of the Service – In many cases, this is driven by the insurance company payouts to you. But there are certain procedures that are not covered by the insurance payments. There are additional strategies available to you here. Each patient can be divided into 3 main categories.
    1. PPO or Full Insurance – These insurance plans pay fixed amount for each procedure for in-network vs out-of-network procedures.
    2. Self-Pay Patients – Patient pays directly to the provider – you have leverage to provide better service than your competitors and charge more. 
    3. High-Deductible plans – In this case, as an example,  patients typically have to pay initial $4000-$10000 out of their pockets.  After ta patient has spent these amounts on deductibles, copayments, and coinsurance, then the medical insurance  plan pays 100% of the costs of covered benefits.  Many patients consider that first $4000-$10000 as something that have to “shop” for prices, hence you have an opportunity to apply your own marketing strategy on how to attract these patients to your practice. 
  3. The Place or Location of Service – For most parts, healthcare delivery system in USA and Canada is very local. Telemedicine can change this in the future, but for now patients typically go to a “local” provider. This is evidenced by 2000% plus increase in Google searches for “Urgent care near me”  or   “Sleep Apnea doctor near me”  or hundreds of other variations based on mobile patients searching fro services “near” a patient. So your Place or Location matters.  
  4. The Promotion(marketing) or Advertising of Service – This is one area, where you have true leverage to dominate your medical field. Your medical plan must include the promotion of your service.  There are generally 2 main sub-areas for promotion of medical services:
    1. Offline Promotions – Traditional marketing – includes newspapers, yellow pages, billboards,  referrals from peers, networking with other providers and suppliers.  
    2. Online Promotions – This refers to digital marketing and digital advertising to acquire more patients and retain existing patient base. 

8 Important elements of your medical website:

1)  It must be mobile optimized – Beyond mobile friendly.

2)  It must be optimized for conversion.

3)  Content must be fresh, relevant, non-plagiarized.

4)  SEO Optimized for Google search engine.

5)  Based on WordPress (or other proven platforms).

6)  Secure and HIPAA Compliant. 

7)  Should promote and build your brand.

8)  Must be pretty, attractive and branded with your own brand.

4 Important Components of a Advertising & Marketing Plan for Your Medical Practice & Clinic

Traditionally, marketing experts tell us that there are 4 key components of your Medical Marketing Plan.

  1. The Product or Service – This will be service offerings for your medical practice. For example, if you an Urgent Care clinic, do you offer service to patients based on 12 major categories. Examples will be Onsite X-ray, DOT Physical exams, Lab-test results, Ports Physicals, Simple Fracture treatment, Travel medicine, Immunizations etc.  If you are MedSpa / Esthetic based practice, you may want to define your product/service strategy based on competition and availability of your staff’s credentials.  For example, if you want to offer “CoolSculpting”, you will need to make an investment in purchasing this technology and then training of your staff. So each medical service you offer has a cost associated with it, and of course there could be tangible benefits for your medical practice. So your marketing plan must have a focus on which “services” you are going to offer. And each service deserves its SWOT analysis.
  2. The Price of the Service – In many cases, this is driven by the insurance company payouts to you. But there are certain procedures that are not covered by the insurance payments. There are additional strategies available to you here. Each patient can be divided into 3 main categories.
    1. PPO or Full Insurance – These insurance plans pay fixed amount for each procedure for in-network vs out-of-network procedures.
    2. Self-Pay Patients – Patient pays directly to the provider – you have leverage to provide better service than your competitors and charge more.
    3. High-Deductible plans – In this case, as an example,  patients typically have to pay initial $4000-$10000 out of their pockets.  After ta patient has spent these amounts on deductibles, copayments, and coinsurance, then the medical insurance  plan pays 100% of the costs of covered benefits.  Many patients consider that first $4000-$10000 as something that have to “shop” for prices, hence you have an opportunity to apply your own marketing strategy on how to attract these patients to your practice.
  3. The Place or Location of Service – For most parts, healthcare delivery system in USA and Canada is very local. Telemedicine can change this in the future, but for now patients typically go to a “local” provider. This is evidenced by 2000% plus increase in Google searches for “Urgent care near me”  or   “Sleep Apnea doctor near me”  or hundreds of other variations based on mobile patients searching for services “near” a patient. So your Place or Location matters.
  4. The Promotion(marketing) or Advertising of Service – This is one area, where you have true leverage to dominate your medical field. Your medical plan must include the promotion of your service.  There are generally 2 main sub-areas for promotion of medical services:
    1. Traditional Advertising & Promotions – Traditional marketing – includes newspapers, yellow pages, billboards,  referrals from peers, networking with other providers and suppliers.
    2. Online Advertising & Promotions – This refers to digital marketing and digital advertising to acquire more patients and retain existing patient base. This area is exhaustive. It includes, Website, SEO, Social Media, Email Marketing and many other areas.

Off-Line/Traditional Marketing Checklist For Doctors and Medical Practices

Based on hundreds of practices in USA & Canada, we have found that these tactics are typically employed by many practices.

  1. Newspaper ads 
  2. Direct mailing to people living in a certain town, radius or locality
  3. Local bus ads
  4. Ads in local movie theaters
  5. Billboard rentals
  6. Discount coupons
  7. Product sampling 
  8. Frequent Buyer program
  9. Hosting special events - for blood drive / AARP meeting
  10. Radio advertising 
  11. TV advertising 
  12.  Advertising in local school's publication targeted for parents
  13. Co-advertising with another physician who compliments your services. 
  14. Sidewalk Advertising - attention grabbing person stands with a sign of your service or clinic 

 

PatientGain.com is used by the TOP healthcare medical practices in USA & Canada. Website development companies also use our apps to help their healthcare clients. 

To learn about Website Strategies and Website Examples for Doctors & Medical Practices, please go here.

To learn about Search Engine Optimization for Doctors & Medical Practices, please go here.

To learn about Pay Per Click PPC Advertising for Doctors & Medical Practices, please go here.

To learn about Content Marketing Strategies for Doctors & Medical Practices, please go here.

To learn about GOLD Package Marketing for Doctors & Medical Practices, please go here.

To learn about Industry's  SEO Management Pricing For Doctors & Medical Practices, please go here.

To learn about Industry's  PPC Management Pricing For Doctors & Medical Practices, please go here.

To learn about Medical Marketing ROI Calculator and Examples For Doctors & Medical Practices, please go here.

To learn about A/B Tested Conversion Websites and Examples For Doctors & Medical Practices, please go here.

Online Medical Marketing