You cannot copy content of this website, your IP is being recorded.

Domain name does not impact your medical SEO or dental SEO

Domain name does not impact your medical SEO or dental SEO

Many medical and dental practice managers and providers contact PatientGain and ask us – If I have a domain with words like “SantaClaraDentist”, and some one searches for “Santa Clara Dentist Near Me”, will my website show up on the top of Google search? The short answer is NO. Staring in 2020, Google’s search algorithms do not use this mechanism. The key factors that improve your medical SEO or dental SEO rankings are described here.

However, for your brand, you should use consistent domain names. For example if you have a practice with name like Koala Sleep Centers, then it makes sense for your business to 1) Trade mark this name 2) Reserve all possible combinations of related domains 3) Protect your “brand”.

But for the purposes of SEO rankings, the domain name does not make any impact. It used to, 5+ years ago, but not any more, according to Google.

Example 1: Domain name used effectively

However, for your brand, you should use consistent domain names. For example if you have a practice with name like Koala Sleep Centers, then it makes sense for your business to 1) Trade mark this name 2) Reserve all possible combinations of related domains 3) Protect your "brand". However for the purposes of SEO rankings, the domain name does not make any impact. It used to, 5+ years ago, but not any more, according to Google.

Example 2: SEO strategy used effectively

In this case, if you go to Google and search for “best TMJ clinics in USA” , you will see that Koala sleep centers are in the top area of the Google search results,. This is no accident. This is due to the SEO strategy implemented by PatientGain for Koala Sleep Centers.

Example 2: SEO strategy used effectively In this case, if you go to Google and search for "best TMJ clinics in USA" , you will see that Koala sleep centers are in the top area of the Google search results,. This is no accident. This is due to the SEO strategy implemented by PatientGain for Koala Sleep Centers.

So domain names are important. We have also noticed that if you have a domain name with previous history, then it is much easy to build your SEO than a brand new domain. Domain history does help with building your SEO.

Question : How long does it take for medical SEO to work?

Answer: According to Google SEO staff, medical marketing companies and agencies should set proper expectations for healthcare customers. It takes 4 months to 1 year to start seeing benefits of SEO and improvements in rankings. Time is shorter, if you already have an existing website. Read more about Google staff’s recommendations. However, there is no specific time for SEO to improve. These are just guidelines.

If you want same week results, you should consider online advertising for doctors.  Both of these approaches and strategies compliment each other, they do not replace each other.  Long term online success for your medical practice is based on excellent SEO rankings for your practice.  It will take time and money, and it is not easy, anything else is very likely a sales pitch.  Investing in medical SEO for your medical practice is very likely the best investment you will make in your medical practice. However, it is complex and is not easy. Here are some examples of ROI for Medical Marketing.