What Is Typical Cost of Medical Website Design

How Much Should You Pay For Healthcare Website Design, Website Hosting, Support, Design Services, SEO  (Search Engine Optimization), Local SEO, Content Marketing, A/B Testing for Conversion, Content Creation For Healthcare Clinics & Physicians?

Answer: $5000 to $9000 one time setup fees include website design, content, ADA and HIPAA compliance.

Cost of healthcare websites and marketing (including SEO) are mainly divided into 2 areas:

1. Initial setup of your healthcare website

Typical pricing for good companies, with a proven track record is $5000 to $10000 one time setup. If you are paying $2000 to $3000 for a healthcare website, you are very likely getting a “basic” website, which will not perform.

2. On going marketing and advertising (including SEO)

This range varies due to number of locations and number of services and is for a Small to Medium Website & Practice. Larger the medical company and locations, higher the cost. This pricing is in USD and covers USA and Canada.  In addition to the initial setup there are more costs related to SEO optimizations, online advertising and promotions, Social Media (Facebook) advertising, Facebook Posting and additional costs like support.  Most professional website design companies for healthcare also require at least 1 year contract is very typical. We have also seen 2 and 3 year contracts, however we would recommend no annual contracts.

Question: Why is pricing so different from a company to company?

First understand there are 7 areas you are paying for :

1. Website design and aesthetics and your branding, images and overall look and feel of the website
2. Website structure of the website, this means quality of the code running your website
3. Website content for SEO, pages of useful, high quality non-plagiarized, unique content
4. Website intelligence, conversion apps, lead capture apps, automation
5. Website hosting, hosting on cheap servers, results in high bounce rates, and lost revenue
6. Website A/B testing, one of most crucial requirements, and less than 4% of the healthcare websites go through this process.
7. Collections of data from the website forms into a HIPAA compliant database

In addition – you probably will need additional help and services

1. Advertising (social media advertising, Google advertising)
2. Email marketing
3. Social media posting
4. Texting/SMS with patients, while they are still on your website
5. Patient Chat*Bot app
6. Monthly SEO services
7. Online payments app

3 Use Case Examples – Cost of Medical Website Design

For a small practice – Single physician, provider, one location.
Setup : $4500 to $5500  – one time fee
Monthly Fees to Maintain and Improve – $350 to $600 per month. This typically covers following:

1. Hosting
2. Changes to website 10 to 20 pages
3. Updating local SEO on Google, Facebook
4. Monthly content updates
5. Check up on keywords
6. Comparing to competition
7. Posting to Facebook
8. Adding new content to your website
9. Actual spend on advertising, like Google and Facebook is extra.

For a small to medium practice – 2 to 5 physicians, one location, 5 services
Setup : $5000 to $8000  – one time fee
Monthly Fees to Maintain and Improve – $700 to $1500 per month. This typically covers following:

1. Hosting
2. Changes to website 20-30 pages – adding of new content every month
3. Updating local SEO on Google, Facebook
4. Organic SEO
5. Monthly content updates
6. Check up on keywords
7. Comparing to competition
8. Posting to Facebook
9. Adding new content to your website
10. PPC Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
11. Facebook Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
12. Actual spend on advertising, like Google and Facebook is extra.
13. Software costs are extra – For example you will require HIPAA compliant lead capture software $100 -$150/mon
14. Monthly Email Marketing  – This cost is extra. For a 10,000 Patient data at $15/mon per 1000 contacts is $150/mon – Content creation is extra cost.
15. SMS marketing costs are extra.  Typically $99 to $150/mon

For a medium practice – 10+ physicians, 2 to 5 location, 20 services
Setup : $8000 to $10000  – one time fee
Monthly Fees to Maintain and Improve – $1500 to $2500 per month. This typically covers following:

1. Hosting on secure servers with SLAs
2. Changes to website 50 pages
3. Mobile optimization
4. Content marketing – monthly
5. Content creation – monthly
6. Graphics and images added – monthly
7. Updating local SEO on Google, Facebook
8. Organic SEO optimizations
9. Competitive analysis
10. KPI Reports and comparing conversion data to previous months
11. Call tracking data
12. Retiring low performing keywords – addition of new keywords
13. Posting to Facebook
14. PPC Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
15. Facebook Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
16. Software costs are extra – For example you will require HIPAA compliant lead capture software $100 -$150/mon
17. Monthly Email Marketing  – This cost is extra. For a 20,000 Patient data at $15/mon per 1000 contacts is $300/mon – Content creation is extra cost.
18. SMS marketing costs are extra.  Typically $200 to $300/mon
19. Actual spend on advertising, like Google and Facebook is extra.

For a specialty practice the costs are much higher. 

Example – MedSpas, Plastic Surgeons, Sexual Procedures (Erectile Dysfunction, Reproductive Issues, Cancer Treatment) may have a single provider but the costs are much higher.
Setup : $6000 to $10000  – one time fee
Monthly Fees to Maintain and Improve – $1500 to $2500 per month. This typically covers following:

1. Hosting on secure servers with SLAs
2. Changes to website 50 pages
3. Mobile optimization
4. Content marketing – monthly
5. Content creation – monthly
6. Graphics and images added – monthly
7. Updating local SEO on Google, Facebook
8. Organic SEO optimizations
9. Competitive analysis
10. KPI Reports and comparing conversion data to previous months
11. Call tracking data
12. Retiring low performing keywords – addition of new keywords
13. Posting to Facebook
14. PPC Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
15. Facebook Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
16. Software costs are extra – For example you will require HIPAA compliant lead capture software $100 -$150/mon
17. Monthly Email Marketing  – This cost is extra. For a 20,000 Patient data at $15/mon per 1000 contacts is $300/mon – Content creation is extra cost.
18. SMS marketing costs are extra.  Typically $200 to $300/mon
19. Actual spend on advertising, like Google and Facebook is extra.