What Is Typical Cost of Medical Website Design in 2022

What Is Typical Cost of Medical Website Design in 2022

How Much Should You Pay For Healthcare Website Design, Website Hosting, Support, Design Services, SEO  (Search Engine Optimization), Local SEO, Content Marketing, A/B Testing for Conversion, Content Creation For Healthcare Clinics & Physicians?

Cost of healthcare websites and marketing (including SEO) are mainly divided into 2 areas:

1. Initial setup of your healthcare website

Typical pricing for good companies, with a proven track record is $4000 to $10000 one time setup. If you are paying $2000 to $3000 for a healthcare website, you are very likely getting a “basic” website, which will not perform.

2. On going marketing and advertising (including SEO)

This range varies due to number of locations and number of services and is for a Small to Medium Website & Practice. Larger the medical company and locations, higher the cost. This pricing is in USD and covers USA and Canada.  In addition to the initial setup there are more costs related to SEO optimizations, online advertising and promotions, Social Media (Facebook) advertising, Facebook Posting and additional costs like support.  Most professional website design companies for healthcare also require at least 1 year contract is very typical. We have also seen 2 and 3 year contracts, however we would recommend no annual contracts.

Question: Why is pricing so different from a company to company?

First understand there are 7 areas you are paying for :

  1. Website design and aesthetics and your branding, images and overall look and feel of the website
  2. Website structure of the website, this means quality of the code running your website
  3. Website content for SEO, pages of useful, high quality non-plagiarized, unique content
  4. Website intelligence, conversion apps, lead capture apps, automation
  5. Website hosting, hosting on cheap servers, results in high bounce rates, and lost revenue
  6. Website A/B testing, one of most crucial requirements, and less than 4% of the healthcare websites go through this process.
  7. Collections of data from the website forms into a HIPAA compliant database

In addition – you probably will need additional help and services

  1. Advertising (social media advertising, Google advertising)
  2. Email marketing
  3. Social media posting
  4. Texting/SMS with patients, while they are still on your website
  5. Patient Chat*Bot app
  6. Monthly SEO services
  7. Online payments app
What Is Typical Cost of Medical Website Design in 2022

What Is Typical Cost of Medical Website Design in 2022
What Is Typical Cost of Medical Website Design in 2022
What Is Typical Cost of Medical Website Design in 2022

For a small practice – Single physician, provider, one location.
Setup : $3000 to $4000  – one time fee
Monthly Fees to Maintain and Improve – $350 to $500 per month. This typically covers following:

  1. Hosting
  2. Changes to website 10 to 20 pages
  3. Updating local SEO on Google, Facebook
  4. Monthly content updates
  5. Check up on keywords
  6. Comparing to competition
  7. Posting to Facebook
  8. Adding new content to your website
  9. Actual spend on advertising, like Google and Facebook is extra.

For a small to medium practice – 2 to 5 physicians, one location, 5 services
Setup : $4000 to $8000  – one time fee
Monthly Fees to Maintain and Improve – $700 to $1500 per month. This typically covers following:

  1. Hosting
  2. Changes to website 20-30 pages – adding of new content every month
  3. Updating local SEO on Google, Facebook
  4. Organic SEO
  5. Monthly content updates
  6. Check up on keywords
  7. Comparing to competition
  8. Posting to Facebook
  9. Adding new content to your website
  10. PPC Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
  11. Facebook Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
  12. Actual spend on advertising, like Google and Facebook is extra.
  13. Software costs are extra – For example you will require HIPAA compliant lead capture software $100 -$150/mon
  14. Monthly Email Marketing  – This cost is extra. For a 10,000 Patient data at $15/mon per 1000 contacts is $150/mon – Content creation is extra cost.
  15. SMS marketing costs are extra.  Typically $99 to $150/mon

For a medium practice – 10+ physicians, 2 to 5 location, 20 services
Setup : $7000 to $10000  – one time fee
Monthly Fees to Maintain and Improve – $1500 to $2500 per month. This typically covers following:

  1. Hosting on secure servers with SLAs
  2. Changes to website 50 pages
  3. Mobile optimization
  4. Content marketing – monthly
  5. Content creation – monthly
  6. Graphics and images added – monthly
  7. Updating local SEO on Google, Facebook
  8. Organic SEO optimizations
  9. Competitive analysis
  10. KPI Reports and comparing conversion data to previous months
  11. Call tracking data
  12. Retiring low performing keywords – addition of new keywords
  13. Posting to Facebook
  14. PPC Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
  15. Facebook Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
  16. Software costs are extra – For example you will require HIPAA compliant lead capture software $100 -$150/mon
  17. Monthly Email Marketing  – This cost is extra. For a 20,000 Patient data at $15/mon per 1000 contacts is $300/mon – Content creation is extra cost.
  18. SMS marketing costs are extra.  Typically $200 to $300/mon
  19. Actual spend on advertising, like Google and Facebook is extra.

For a specialty practice the costs are MUCH HIGHER. 

Example – MedSpas, Plastic Surgeons, Sexual Procedures (Erectile Dysfunction, Reproductive Issues, Cancer Treatment) may have a single provider but the costs are much higher.
Setup : $6000 to $10000  – one time fee
Monthly Fees to Maintain and Improve – $1500 to $2500 per month. This typically covers following:

  1. Hosting on secure servers with SLAs
  2. Changes to website 50 pages
  3. Mobile optimization
  4. Content marketing – monthly
  5. Content creation – monthly
  6. Graphics and images added – monthly
  7. Updating local SEO on Google, Facebook
  8. Organic SEO optimizations
  9. Competitive analysis
  10. KPI Reports and comparing conversion data to previous months
  11. Call tracking data
  12. Retiring low performing keywords – addition of new keywords
  13. Posting to Facebook
  14. PPC Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
  15. Facebook Ads setup fees – This is additional and is typically 10% to 16% of the total ad spend
  16. Software costs are extra – For example you will require HIPAA compliant lead capture software $100 -$150/mon
  17. Monthly Email Marketing  – This cost is extra. For a 20,000 Patient data at $15/mon per 1000 contacts is $300/mon – Content creation is extra cost.
  18. SMS marketing costs are extra.  Typically $200 to $300/mon
  19. Actual spend on advertising, like Google and Facebook is extra.

PatientGain.com Offers a Bundle Pricing for Website Services, Advertising and Software – Includes Free Website. Click Here 

8 Reasons Why Content Is Important. 

Your Content Is the Single Most Important Factor in Your Online Success. 

1. Content defines your brand.
2. Content expresses who you are, how you conduct your business.
3. Content is read by the Search Engines – and this results in GOOD or POOR rankings – You should NEVER copy content from another site.  Checking ideas from other websites is OK, but copying content is like shooting yourself in the foot.
4. Content can make your marketing flourish.
5. Content can make your advertising irresistible.
6. Social media loves GOOD content.
7. Email marketing with good quality content will give you higher open-rates.
8. Best of all – Patients LOVE Useful content.

PatientGain.com is a proven medical marketing solution, includes apps, websites, SEO, HIPAA compliance and account management.