Digital Patient Engagement Platform & Apps. Included in GOLD Monthly Service $599/mon.
A patient engagement platform (PEP) has several digital applications that allow medical practices and doctors to “push” or “publish” useful information to patients. Patients can interact with the medical practices using their smartphone, tablet or computer. Many times this includes important mediums:
1. Texting/SMS – Text from mobile or desktop
2. Email – Email from mobile or desktop
3. Secure web access – HIPAA compliant access for all of your staff
4. Social media – Engage with patients on Facebook, Instagram and Google
5. Patient Intake – Register patients, insurance information, and more
6. Patient Appointments – Request or book appointments, both modules included
7. EMR Integration – Does your EMR have an API? or Google FHIR
Fast Healthcare Interoperability Resources (FHIR) is a healthcare standard for representing and exchanging electronic medical information ? There is no cost for the EMR connector.
Effective healthcare today involves more than just in-clinic patient treatment; it requires continual and proactive communication covering a broad spectrum of patient-specific issues.
For many healthcare practices, their attempts to become more integrally connected with patients are often obstructed by a lack of appropriate and effective online communication tools and applications. PatientGain.com provides clinics across the US with powerful software, running on secure compliant servers located in USA, that makes delivering numerous types of Healthcare communications a simple and automated process. From sending between-visit wellness surveys, to automated appointment reminders, and effective outreach communications, PatientGain.com’s sophisticated Healthcare Communication Platform contains dozens of ways for you to improve interaction with patients. With a proprietary platform custom created to assist Healthcare practices effectively communicate with their patients, PatientGain.com is the preferred Healthcare to patient communication software.
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6 Key Pillars of Healthcare Medical Marketing for Physicians & Dentists. Used by the Top Clinics in USA and Canada.
Your patients start their journey to find your medical services in many ways. They may have immediate need for specific service, like a parent looking for a “pediatric urgent care near me” and over 78 percentage of the time they will go to Google and search. And majority of the time, this is done on a mobile cell phone device. You may have a client looking for specific MedSpa service like “Coolsculpting clinic near me” for non-invasive weight loss. There are millions of ways patients search and look for your services, every day, however, majority of the patients use online mediums like, Google, Facebook, Instagram, Yahoo, Bing etc to find a medical service provider. The following information applies to telemedicine physicians, dentists, surgeons, pediatrics, medical spas, pain management, functional medicine, primary & urgent care, cardiologists, podiatrists, addiction medicine, regenerative, wellness, therapy, OBGYN, integrative medicine, dentists, dermatologists, IVF & reproductive, pharma, bio-tech & many other medical practices.
6 Key Pillars of Healthcare Medical Marketing
Pillar No 1 - Patient Trust is the Foundation of Medical Marketing Success for Your Practice.
Provide excellent patient care and medical services to your target patients. Treat every patient like they are your first patient. Healthcare practices who focus on high customer/patient service have a solid foundation. From medical marketing perspective, Patient Trust starts from the moment they land on your website or read your online reviews.
Pillar No 2 - Medical Practice's Website.
Your website is the face of your practice. Your website can be an asset or a liability. Your website should look and perform better than your clinic's practice. Moreover your website should always build your brand.
Pillar No 3 - Medical Practice's Online Reputation.
Your online reputation – Number of 5 star reviews on Google is the most impactful strategy you can employ. Facebook, HealthGrades, Yelp and other sites are also important however Google Reviews ranking of 4.3 or higher with 100 or more reviews will make a huge impact on your business. We have seen the data and we are excited to help you achieve this.
Pillar No 4 - Medical Practice's Online SEO and Advertising.
SEO and Advertising. Having a nice website is a Step 1 – But if you are not improving the SEO on a monthly basis, you will be left behind. Advertising on Google and Facebook will further improve your patient acquisition. SEO is for your long term success and online advertising on Google, Facebook and Instagram can provide your healthcare practice with immediate patients and clients.
Pillar No 5 - Medical Practice's Social Media Strategy.
Social media strategy to engage with existing and potential patients. Key strategies include
1) Installing intelligent apps on your Facebook business page
2) Posting weekly on Facebook business page
3) Posting daily on your Google Posts.
4) Advertising on Social Media - Start with Facebook
Pillar No 6 - Medical Practice's Patient Communication Strategy.
Effective patient communication strategy. Here is a great starting list
1) HIPAA compliant communication from your website - Allow patients to contact you multiple ways and 24 x 7. This will improve your total patient count.
2) Medical Chatbot that works for your practice 24 hours a day, and stores information in a HIPAA compliant CRM database. Very effective app for engagement of potential and existing patients.
3) SMS-Texting from your website. Over 82 percentage of your patients visit your website from mobile devices. Allow your website visitors to send you texts/SMS from your website
4) EMR integration
5) Monthly Email marketing
6) Daily posts on Google Business Page
7) Weekly posts on Facebook
8) Monthly promotions offered
9) Conversion technology and techniques to build your content strategy on highest conversion keywords and subjects
SIX PILLARS OF HEALTHCARE MARKETING
This is the GOLD Solution From PatientGain
PatientGain.com is a proven healthcare marketing solution, includes apps, websites, SEO, HIPAA compliance and account management.
To learn about How does healthcare marketing work?
To learn about What is the Foundation of Medical SEO (Search Engine Optimization) for Doctors
To learn about How SEO Works For Healthcare Websites, this is a good starting page.
To learn about Short-cut SEO for Medical Practices, this is a good starting page.
To learn about Pricing and cost of SEO services for medical practices, this is a good starting page.
To learn about How Much Do Doctors Spend On Advertising?
To learn about Medical SEO Voice Search Optimization For Doctors (BERT)
To learn about Local Medical SEO For Doctors
To learn about Mobile SEO For Medical Websites
To learn about Zero-Click SEO for Doctors
To learn about Benefits Of Medical SEO Marketing
To learn about Key Items For SEO Evaluation of Medical Websites
To learn about Avoid Risky Plans – Use Proven Medical Marketing Strategies
To learn about Medical Marketing Using Emotionally Compelling Offline Media
To learn about Pre Launch Medical Marketing Checklist for Doctors
To learn about Medical SEO vs. Medical Advertising – Which One Is Better?
To learn about Is Your Medical Website Design “Future Proof”?
To learn about Medical Website Conversion Strategies
To learn about Medical Website Content Marketing Strategy
To learn about How to Acquire New Patients for Your Medical Practice
To learn about Medical Website Applications
To learn about What is Technical Medical SEO?
To learn about How to Attract New Patients to Your Dental Practice
To learn about Dental SEO Examples
To learn about What is Medical Marketing Account Management?
The GOLD service from PatientGain is used by telemedicine physicians, dentists, surgeons, pediatrics, medical spas, pain management, functional medicine, primary & urgent care, cardiologists, podiatrists, addiction medicine, regenerative, wellness, therapy, OBGYN, integrative medicine, dentists, dermatologists, IVF & reproductive, pharma, bio-tech & many other medical practices.