Ready-To-Implement Medical Marketing Using PatientGain Reviews Apps
Reviews Marketing Apps Available for Doctors and Medical Practices. Starting at $199/mon. No Setup Costs.
Executing a successful patient acquisition strategy online requires much more than a website. One of the major changes in patient behavior is how they search for and reach doctors, dentists and other healthcare providers. As patients search for medical services, they typically start with Google search and type in “Pain management doctor in orlando” or a similar search. They may also type “urgent care near me” or they search for a specific service like “ed okc” – in this case the patient is searching for Erectile Dysfunction in Oklahoma City. PatientGain’s data shows that 78% of these searches are on Google. Yahoo & Bing is approximately 11% combined. All others are rest.
So the most important online strategy for your medical practice is to be No 1 or No 2 for the top 10 keywords for your medical practice. Of course as you reach the top 10 you would want to expand beyond the top 10 keywords. Once a prospect patient sees your ad or listing, the next important thing is your reviews and ratings of the reviews. 88 percent of the prospect patients pay attention to review rankings. So, as a medical practice or a doctor, you would want to have many reviews and rating of at least 4.5. Of all the review sites, PatientGain’s data shows that Google Reviews is the most influential for new patient acquisition and existing patient engagement. Next is Facebook and Yelp reviews. All other sites are important but much less than these review sites. If it is easy to get reviews on a website, then it will not have long term value to you. For example, for Google and Yelp reviews – it is a a lot harder to get legitimate reviews than lets say healthgrades review website, so PatientGain’s data shows that you must focus on these two review sites first. For Google reviews, your target should be 4.5 ratings or higher and 100 reviews or more. On Yelp reviews, your target should be 4.2 ratings or higher and 50 reviews or more. If you achieve these numbers you will be in excellent shape, and then can focus on other review sites.
Many doctors question if it is ethical to advertise. Some focus on patient referrals only, while others have taken some small steps to promote their practice. Most doctors are not sure if advertising, and specially online advertising or marketing, will produce results for their practice. Some doctors have created a website for their practice, and others have worked to acquire limited traffic to their website. However, these limited efforts simply don’t produce results, and as a result thousands of practices across the country struggle to fill their calendar.
But they don’t have to.
A large number of doctors’ offices aren’t able to acquire the patients they need to keep their practice in good financial health due to a lack of an effective online advertising strategy. Some practices have taken some of the first steps by getting a website, but they lack the tools and strategy to drive visitors to them online.
Luckily, PatientGain has developed a solution to the problem of patient acquisition, and has helped clinics and practices across the US drastically improve their patient generation and patient communication. Patient acquisition costs can be anywhere from $8 to $27 per new patient in most US areas, and if your practice is located in a competitive area, your costs can be even higher. Patient acquisition does not have to be a confusing and unknown area for doctors. By looking at leading clinics and medical practices, you can better understand how your practice should design your patient acquisition strategy.
Physicians and practice owners have vastly differing levels of promotional experience and sophistication but most fall into one of the following three areas:
Three Levels of Online Advertising and Marketing Adoption By Doctors’ Offices
No.1 Beginner Level
Marketing and advertising are considered as an after-thought that can be managed by staff members like the front office staff or administrators. The general viewpoint of doctors’ offices at this level is that with any kind of basic or free website, new patients looking for their services will be automatically directed to them via Google, Bing, Yahoo, or other online search channels. However, this perception is far removed from the reality of their situation. Without a strategy and software tools, these practices won’t be able to be seen by potential patients online, or convert the few visitors that find them.
Reputation Management is very important for you medical practice. It is included in the GOLD package.
No. 2 Intermediate Level
Practices at this level have reached acceptable average daily patient counts. They have a clinic admin working with a local web-designer, and have put up a nice looking website, but there is no focus on online success and building a strategy to drive new patients every day. These doctors hope that because they’ve worked with a contractor to build a website, it naturally result in steady and predictable patient generation and clinic growth. Some of these practices may be doing some online advertising on Google, trying email marketing, or have put up a Facebook page for their business. This is a good starting point, but most practices don’t execute these strategies at an effective level, where they are creating growth in their patient counts. The internet is where your competition acquires their new patients, and to ensure that your practice remains competitive you need an online marketing approach that is effective. To protect your business’s health, your practice need more than a website; you need a partner with healthcare marketing expertise, intelligent software, and a comprehensive online strategy for your practice.
A beautiful and attractive website is a given, but you also need an Intelligent Responsive Website also. It is very important for your medical practice. It is included in the GOLD package.
No 3. Optimized Level
Doctors and practices at this level understand that online strategy is by far the #1 method to grow patient volumes, and build their business’s profitability. Driving patients to your door, and out-performing the competition on the internet, requires a depth of online marketing expertise, effective software, and a profound understanding of medical practice operations. Clinics and doctors often have to enlist outside help in order to execute an effective online strategy, but the combination of skills, knowledge, and tools necessary to do so is found among very few marketing or advertising companies. However, healthcare industry leaders, with a single and multi-location clinics, use PatientGain’s Healthcare Platform to drive their clinics’ growth. PatientGain’s software enables medical practices to painlessly acquire new patients, effectively communicate and engage with their patients, and grow their business, with HIPAA compliance. PatientGain provides a BAA for your medical practice.
PatientGain has run thousands of online campaigns for patient acquisition and patient engagement for medical practices with typical patient acquisition costs anywhere from $8 to $27 per new patient in most US areas.
Cloud based HIPAA compliant software is simple to use and easy to manage.
Free responsive medical website is always included with GOLD Package. Month-to-month contracts – Cancel anytime.