Medical Marketing Automation Examples For Medical and Dental Practices – Reduce Costs, Increase Patient Acquisition and Patient Retention

What is Healthcare Marketing Automation?

Medical marketing automation refers to the application of artificial intelligence agents, digital applications and automated technologies to streamline and automate the process of managing online patient acquisition for medical & dental practices practices. This approach enables practices to efficiently handle many tasks and strategies. Proven Medical and Dental Marketing Automation Platform, AI Agents, Apps and Services.

PatientGain is proven medical and dental marketing automation platform, based on AI agents, apps, HIPAA compliance and professional services. For example, the most successful marketing automation platforms offer these services:

Example 1) Intelligent website based on embedded apps and AI agents – This is the first step, and most important part of your marketing strategy based on automation. If your medical or dental website is HIPAA compliant and has intelligent embedded apps and AI agents, your conversion will increase. So what this means is that if 1000 new potential patients visit your website in a given month, and your website’s conversion rate is 4.2% (average in USA for medical and dental websites) – 1000×4.2% = 42 new patients will convert to leads. By adding intelligent embedded apps and AI agents, if your website’s conversion increases to 8% – Your new patients new patient conversion is now 80 new leads from the same number of potential patients. So using this example, you have increased the number of new patient leads by using intelligent embedded apps and AI agents to an existing website.

Example 2) Website SEO updates every month – without burdening existing medical staff – Using automation and human professional content writers, you can increase the SEO rankings of your dental or medical website. They strategy is to add fresh content every month. You cannot assume that you have a “good” SEO and you do not need to add fresh content. The content should be created to focus on helping your patients not selling them.

Example 3) Advertising on Google, Social Media and other channels. Using medical advertising and automation the most successful marketing automation platforms help you execute advertising campaigns. These campaigns are based on AI algorithms, however a professional advertising specialist should still be involved to manage the campaign. This applies to Google, Facebook, Instagram and TikTok and other ads.

Example 4) Monthly posting on Facebook, Instagram, Google Posts. The most successful marketing automation platforms help you by providing fresh content every month related to services you offer. This content can be generated by using specialized AI agents but it must be reviewed by a human person for HIPAA compliance and accuracy.

Example 5) Website ChatBot that answers basic questions and can capture leads, add them to the HIPAA compliant CRM, and to the leads funnel in a seamless fashion. If inquiry is sent out of business hours, the ChatBot responds with appropriate message, and informs patient that they will be contacted when the practice opens.

Example 6) Email marketing to promote your services and your practice. Email marketing automation can be a powerful tool for promoting your medical practice and services. By leveraging automation, you can engage with potential and current patients efficiently, build trust, and drive patient appointments.

Example 7) AI based agents and apps for promotions. PatientGain offers a suite of AI-based agents and apps designed to help medical practices promote their services, improve patient engagement, and increase appointments. These tools leverage artificial intelligence to automate processes, provide personalized experiences, and enhance marketing strategies.

Example 8) Complete marketing dashboard for each location with conversion data. Real-Time Healthcare Marketing Dashboards for medical and dental practices are centralized tools that provide live data and insights into the performance of your marketing efforts. These dashboards consolidate key metrics from various platforms—like social media, search ads, website analytics, and patient management systems—into a single, easily digestible interface. They are specifically tailored to healthcare providers, focusing on patient acquisition, engagement, and retention metrics.

Example 9) Allow immediate SMS/texting from mobile users to an automated texting app. PatientGain offers immediate SMS/texting capabilities that allow mobile users to communicate directly with an automated texting app. This feature is part of their patient engagement and marketing suite, designed to streamline communication between practices and their patients.

Example 10) Reducing manual steps and improving patient experience. PatientGain offers a variety of apps and tools specifically designed to reduce manual steps and improve the overall patient experience. These apps leverage automation, artificial intelligence, and integration with practice management systems to streamline processes, enhance engagement, and increase efficiency for both patients and healthcare staff.