Medical Marketing Automation Using ChatBots

Medical Marketing Automation Using ChatBots Is a Win Win Solution.

Patients love it – if implemented properly and your medical staff will love it. Costs $149/mon.

As a medical practice manager or administrator you will love the increase in conversions from your website. We do the setup. Simple to use and you can get real-time alerts. 

Medical Marketing ChatBots and How They Increase Conversions

Medical symptom chatbots, while helpful, are limited in what they can do for a patient. In many cases, someone needs to be seen by a doctor or some other medical professional one on one to get the care that they need. Instead of inquiring about symptoms, a medical marketing chatbot is more designed to capture a lead and convert them into a paying patient. These chatbots do not engage a patient and try to diagnose their medical issue in real-time, but they help direct patients to the information they are looking for on your website. For existing patients, this might be a list of services they are unfamiliar with or perhaps to make an appointment. For a new patient, it will guide them through the process of being a patient: capturing their contact information, insurance carrier information, and the nature of their medical issue. Some chatbots may even schedule an appointment for this new patient or, at the very least, alert the front desk staff to call and follow up with the patient.

Generally in the medical industry there are 2 types of chatbots.

1. Medical Marketing ChatBots

Designed to convert a visiting patient (on your website) to a paying patient. These are called Medical Marketing ChatBots. They are not designed to diagnose any specific medical conditions. They have 2 important roles.

A) A) Existing patients – direct them to specific information. Like how to reach the office after hours. Access to patient portal, insurance Q & A, services offered

B) New potential patient – as a potential patient lands on your website, you have 15 seconds to engage them. So the medical marketing ChatBot should “walk” the potential patient through specific questions and steps so they can eventually become your patient.

2. Medical Symptom ChatBots

Health chatbots ask patients a series of questions – so the ChatBot can understand basic information, the condition of a patient – this is very much like the front desk staff in a clinic, who would ask 1) Do you have a fever? 2) Are you in pain? so to understand their symptoms and then the ChatBot sends the data to doctor, who can provide diagnoses and prescribe medicine in real time.

PatientGain’s Medical Marketing ChatBot App

Anatomy Of Good Medical Marketing 

Eight Steps For Achieving Great ROI Results for Doctors

The term “SEO” can have different meaning to different professionals, but we will assume that you are a doctor, physician, dentist, surgeon or an administrator of a practice.  We have seen that these professionals mean high search rankings, and simply want to acquire more patients using “SEO”.  So based on this, we will define SEO beyond the Search Engine Optimization strategies. To our audience, doctors and practice managers they mean Good Medical Marketing and its composition.

Step 1 : Website Overall Strategy – Including the Website and Facebook business page

Step 2 : Website Content Marketing

Step 3 : Local SEO & Organic Strategy

Step 4 : Social Media Marketing

Step 5 : Online Advertising Plan

Step 6 : Online Reviews Management & Marketing

Step 7 : Email Marketing & Email Automation

Step 8 : Conversion Automation 

These 8 steps are the core anatomy of a typical Healthcare practice’s medical marketing plan.

Healthcare Advertising VS Healthcare Marketing

Many healthcare professionals confuse Healthcare Advertising  with Healthcare Marketing.

Advertising is just ONE of the many “things”, “programs” or “techniques” launched to achieve a successful Marketing Program.  So Medical advertising is one, but very important part of Medical Marketing for a practice.  For example if you are a pediatric physician with focus on urgent care for children, and your goal is to acquire more patients, you may want to “market” your practice in 20 mile radius for potential parents of patients who may seek Pediatric Urgent Care.  For this effort you would typically  have many things to do :

Step 1: Sign for the building
Step 2: Business cards
Step 3: Doctor’s bio printed and promoted to local primary care physicians
Step 4: Providing free “meet-and-greet” for parents of potential pediatric patients
Step 5: Collaboration with local schools for “low-cost” physicals for school athletes 
Step 6: Mail drop in 5 mile radius using USPS mail and flyers for parents of potential pediatric patients
Step 7: Networking with other local businesses close to your own location
Step 8: Using social media campaigns
Step 9: Making the lobby of the clinic a pleasing place for parents of potential pediatric patients and for children
Step 10: Referral program to market using existing for parents of potential pediatric patients
Step 11: Launching your online strategy to market your practice
Step 12: Offline advertising offline for your healthcare practice
Step 13: Online Advertising for your healthcare practice

Healthcare Advertising Defined

Advertising for doctors can be offline or online. Offline advertising for doctors refers to Billboards, Newspapers, Paper Yellow Pages, Ads in Cinemas, Radio Ads.  

Online Advertising for doctors refers to advertising focused on internet based mediums. For example:

  1. Google search advertsing
  2. Facebook display ads
  3. SEO / Search Engine Optimizations
  4. Website conversion techniques to improve the actual patients generation from your website
  5. Advertising on Instagram 
  6. Email marketing
  7. SMS/Text based marketing
  8. Display advertising 

PatientGain.com is a certified premier google partner for healthcare.

To learn about Website Strategies and Website Examples for Doctors & Medical Clinics, please go here.

To learn about How Much Do Doctors Spend On Advertising, please go here.

To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.

To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.

To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.

To learn about GOLD Package Marketing for Doctors & Medical Clinics, please go here.