How Much Do Dentists Spend on Marketing

How Much Do Dentists Spend on Advertising and Marketing

Range is $1000 per month to $10000 per month, depending on specialty and competition. 

The actual advertising budget for each dental practice varies. Some practices/dentists are very aggressive and spend $500 per day (or more) and some spend $1000 a month on advertising. We also have few practices/dentists who do not spend any money on online advertising, they doctors rely on referrals and very strong SEO rankings. This data refers to online advertising, not offline advertising spend. Also you have to understand that every practice area is different. If it’s a brand new practice, and they are just starting out, they will need to spend more $$ on the initial launch. If a practice is going through some issues (legal, business related, partnership related etc) they may pause or stop all advertising.  If you are in an area with low or medium competition area, and you have an excellent website with excellent SEO rankings, you may not need to spend any extra money on digital advertising.

Dental practices – General dentists

The typical range is $900 to 2800 per month,  spend on average spend $2500 per month per location.
1) Low competition – zero to $1000/mon advertising budget
2) Medium competition – $1500 to $2200/mon advertising budget
3) High competition – $2000 to $2800/mon advertising budget

Dental practices – General dentists with cosmetic focus (implants, Invisalign)

These dental practices treat general dentistry patients, like cleaning, and yearly preventive exams, however their focus is big ticket items. This typically includes dental implants, Invisalign, and other similar services. The typical range is $2550 to 6900 per month,  spend on average spend $4200 per month per location.
1) Low competition – $1500 to $2000/mon advertising budget
2) Medium competition – $2500 to $5100/mon advertising budget
3) High competition – $3500 to $6900/mon advertising budget

Dental practices – Specialist dentists

The typical range is $1300 to 3210 per month,  spend on average spend $2240 per month per location.  These type of practices include Endodontists, TMJ disorders, sleep apnea, oral appliances etc.
1) Low competition – $800 to $1400/mon advertising budget
2) Medium competition – $1500 to $3000/mon advertising budget
3) High competition – $2500 to $3210/mon advertising budget

Dental practices – Celebrity & cosmetic focus

The typical range is $8300 to $18850 per month,  spend on average spend $9600 per month per location.  These type of practices include dentists who do not accept insurance, and accept limited amount of patients, but each patient  is treated as a “celebrity” with extreme focus on customer service, and results for each patient. Services include Invisalign, porcelain veneers, whitening, bonding, laminates, implants, and orthodontics.

How Much Do Dentists Spend on Advertising and Marketing
How Much Do Dentists Spend on Advertising and Marketing

Dental Advertising Example

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