Dental PPC (Pay-Per-Click) Advertising & Google Ads Management Starting at $299/mon + 15%
Hundreds of dental practices suffer due to lack of new patients. But this does not have to be like this. Dental advertising using Google Paid Ads or also known as PPC ads (Pay-Per-Click) ads are very cost effective and ROI based advertising. However, it is not simple, and our data shows that 76 percentage of the dental PPC campaigns are mismanaged.
The actual advertising budget for each dental practice varies. Some dental practices are very aggressive and spend $1000 per day (or more) and some spend $1000 a month on advertising. We also have dental practices who do not spend any money on online advertising, they doctors rely on referrals and very strong SEO rankings. However every area is different. You can be located in suburban area, but you have dozens of dental practices competing for the same patient.
Example 1: Dental practices – General dentists
The typical range is $900 to 3800 per month, spend on average spend $2500 per month per location.
Example 2: Dental practices – General dentists with cosmetic focus (implants, Invisalign)
These dental practices treat general dentistry patients, like cleaning, and yearly preventive exams, however their focus is big ticket items. This typically includes dental implants, Invisalign, and other similar services. The typical range is $2550 to 6900 per month, spend on average spend $4200 per month per location.
Example 3: Dental practices – Specialist dentists
The typical range is $1300 to 3210 per month, spend on average spend $2240 per month per location. These type of practices include Endodontists, TMJ disorders, sleep apnea, oral appliances etc.
Example 4: Dental practices – Celebrity & cosmetic focus
The typical range is $8300 to $18850 per month, spend on average spend $9600 per month per location. These type of practices include dentists who do not accept insurance, and accept limited amount of patients, but each patient is treated as a “celebrity” with extreme focus on customer service, and results for each patient. Services include invisalign, porcelain veneers, whitening, bonding, laminates, implants, and orthodontics.
Dental PPC Advertising Example 1: Data on new leads based on a dental practice. 50% of the new leads are acquired by dental PPC Ads.
Dental PPC Advertising Example 2: Potential dental patient searching for dental implants in the DFW, Dallas TX area.
Good questions to ask your dental PPC company
Question No 1: Does the dental PPC company have dedicated staff who are Google Adwords certified?
Answer: Very import to ask this. Each adwords specialist at PatientGain has minimum of 3 certifications.
Question No 2: Does the dental PPC company have an extensive negative keywords list based on each specialty (ad group)?
Answer: There should be hundreds of negative keywords listed in your dental PPC campaigns.
Question No 3: Does the dental PPC company have a system to check and review campaigns on a regular basis?
Answer: Majority of the dental PPC campaigns are created and left alone, so they can fail. This is especially true if PPC campaigns are being set up by the amateurs and owners themselves.
Question No 4: Do you have multiple ad groups for each dental practice location?
Answer: Each campaign should have multiple ad groups. For example if the dental clinic wants more patients for “Invisalign”, you need a separate ad group for this campaign. The ads in this campaign should go to a specific landing page, with high quality unique content and proper heading one. There should be call to action on this page.
Question No 5: Do you focus on accurate geo targeting?
Answer: Each campaign should be targeted towards most applicable audience. For example if your a dental practice located in DFW area, why would your show in Houston TX or worse yet, in California?
Question No 6: Clicks do not mean a thing!!
Answer: It’s about conversions, not clicks. How many patients take action on your website website and ultimately become your patients. Every keyword and phrase has a purpose and meaning. Every phrase has a “conversion score”. Higher the conversion score, the more likely it will result in new patients. Smart marketing companies keep this data close to their chest, but they use this knowledge to improve the PPC advertising campaigns for their dental clients.
Question No 7: Missing basic settings!
Answer: Don’t miss basic settings. For example, you should use ad extensions and optimize based on data collected. There is tons of data in Google’s PPC campaigns. There is more gold in search console and google tag manager.
Question No 8: Bad keyword bid management!
Answer: Many times we see campaigns with high bids on generic keywords. In one case we saw “dentist” keyword with 50% of the budget being spent (wasted !!!) on such an open keyword.
Question No 9: Does the dental PPC company tests multiple ads per ad group?
Answer: It is important to have multiple ads for each ad group. Let the ads run for a while so you can see which ads perform. Then disable the low performing ads. Create more variations of the successful ads. And then wait, collect data, and perform the same tests. This is called A/B testing of ads.
Dental PPC Advertising Services Fee 15%
Example 1: If your monthly advertising budget is $1000 / mon, we charge $150.
Example 2: If your monthly advertising budget is $2000 / mon, we charge $300.
Example 3: If your monthly advertising budget is $3000 / mon, we charge $450.
Example 4: If your monthly advertising budget is $10000 / mon, we charge $1500.
Example 5: If your monthly advertising budget is $20000 / mon, we charge $2400 (12% on 20K and above)
Example 6: If your monthly advertising budget is $50000 / mon, we charge $5000 (10% on 50K and above)
PatientGain has developed an, optimized and managed millions of dollars of PPC advertising campaigns. Our campaigns consistently produce better ROI.
Our dental campaigns typically will contain 200% more negative keywords, hence providing better focused results. Our ads are reviewed by a project manager, and then can be reviewed by the customer also. Your advertising budget is flexible. Meaning that you can adjust the advertising budget anytime you like. For example if your ads budget is $3000 per month for your dental practice, and you would like to reduce it to $2000 per month in the middle of a month, you can do so. You can also increase it.
You have access to our simple dashboards. We also track leads in funnel. This software is HIPAA compliant. For example good software can increase your conversions and in reduce your patient acquisition costs.
Example 1: Dashboards to track percentage of your total leads.
In the example below, based on a real dental practice in a very competitive area, consider this data:
- 49% of the leads are originating from Google Organic SEO
- 17% of the leads are originating from Google PPC advertising
- 11 % are not trackable