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Medical Marketing Strategies

Medical & Dental Marketing Strategies Used By The Top Practices in USA and Canada

PLATINUM Solution is Based on Key Strategies for Medical Marketing and Dental Marketing. Costs $1299/mon. PLATINUM service is a proven medical and dental marketing automation solution, based on AI agents, apps, HIPAA compliance, high performance website and professional services. Patient Trust is the Foundation of Medical Marketing Success for Your Practice. 

PLATINUM  Solution is Based on Key Strategies for Medical Marketing and Dental Marketing. Costs $1299/mon. PLATINUM service is a proven medical and dental marketing automation solution, based on AI agents, apps, HIPAA compliance, high performance website and professional services. Patient Trust is the Foundation of Medical Marketing Success for Your Practice.

PLATINUM service by PatientGain is a single platform solution for your medical and dental practice. It includes 1) SEO optimized fast loading HIPAA compliant wordpress website 2) marketing apps  3) advertising apps 4) conversion tracking apps  5) patient communication apps 6) HIPAA compliance 7) project manager  8) technical staff  9) service and apps are a part of the solution, so you have minimum technical involvement.  10) automation and awesome customer service results in very high ROI and customer happiness.  Hundreds of practices and thousands of providers use this service everyday.

PLATINUM service by PatientGain, steps and processes are focused on your practices marketing strategy:

Step 1: Your website design is reviewed. A/B tested designs are preferred over non-tested designs.

Step 2: Your website’s content is reviewed. Content cannot be plagiarized. If it fails our test, content is re-written or modified.

Step 3: If we create a new website for you, we create multiple designs for you. So you can select one that you like.

Step 4: A project manager and a technical website staff is assigned to your account.

Step 5: Your dashboard apps are set up for you. A simple dashboard is designed for mobile (apple and android), and also for iPad and desktop view. These apps allow you to review your data at your fingertips.

Step 6: Additional apps are setup. For example, Email marketing, social media posting apps, lead conversion apps, texting apps, HIPAA compliant CRM, promotions app, and several other apps.

Step 7: Project manager reviews the progress with you.

Step 8: Training is set up for you and your staff. Training sessions are delivered in person using Zoom.us web based meetings.

Step 9: Your advertising budget  is set up and campaigns are reviewed by qualified staff.

Step 10: Your Go-live is date set up and it may require access to your domain.

Step 11: Your performance is measured on a regular basis, and monthly account reviews are conducted.

Case Study General Dentist – 1 Location, 6 Providers. Extreme competition. Data: In October 633 new patient leads were received. You will see that majority of the leads “call” the practice. Customer is using PLATINUM service.

Case Study General Dentist - 1 Location, 6 Providers. Extreme competition.  Data: In October 633 new patient leads were received. You will see that majority of the leads "call" the practice. Customer is using PLATINUM service.

Data: If you look at the source of the leads, 56 % of the leads are originating from Google SEO. 21% are direct leads – meaning that they are looking for the provider names, or website URL. 17% are from referrals. 4% are from social media and Google ads. They have a small advertising budget, as the SEO leads are more than enough to keep the existing business and grow the business.

Data: If you look at the source of the leads, 56 % of the leads are originating from Google SEO. 21% are directly leads - meaning that they are looking for the provider names, or website URL. 17% are from referrals. 4% are from social media and Google ads.  They have a small advertising budget, as the SEO leads are more than enough to keep the existing business and grow the business.

Case Study Pain Management Clinic – 2 Locations, 7 Providers – Very high competition. Data: In October 794 new effective patient leads were received. You will see that majority of the leads “call” the practice. Customer is using PLATINUM service.

Case Study Pain Management Clinic - 2 Locations, 7 Providers - Very high competition.  Data: In October 794 new effective patient leads were received. You will see that majority of the leads "call" the practice. Customer is using PLATINUM service.

Data: If you look at the source of the leads, 89 % of the leads are originating from Google SEO. 9 % are direct leads – meaning that they are looking for the provider names, or website URL. 0 % are from social media and Google ads. They have no advertising budget, as the SEO leads are the major source of new patients.

Data: If you look at the source of the leads, 89 % of the leads are originating from Google SEO. 9 % are direct leads - meaning that they are looking for the provider names, or website URL. 0 % are from social media and Google ads.  They have no advertising budget, as the SEO leads are the major source of new patients.

 

Medical Marketing Strategies Used By The Top Practices in USA and Canada
Medical Marketing Strategies Used By The Top Practices in USA and Canada
GOLD service by PatientGain is a single platform solution for your medical and dental practice. It includes 1) SEO optimized wordpress website 2) marketing apps  3) advertising apps 4) conversion tracking apps  5) patient communication apps 6) HIPAA compliance 7) project manager  8) technical staff  9) service and apps are a part of the solution, so you have minimum technical involvement.  10) automation and awesome customer service results in very high ROI and customer happiness.  Hundreds of practices and thousands of providers use this service everyday.
GOLD service by PatientGain is a single platform solution for your medical and dental practice. It includes 1) SEO optimized wordpress website 2) marketing apps  3) advertising apps 4) conversion tracking apps  5) patient communication apps 6) HIPAA compliance 7) project manager  8) technical staff  9) service and apps are a part of the solution, so you have minimum technical involvement.  10) automation and awesome customer service results in very high ROI and customer happiness.  Hundreds of practices and thousands of providers use this service everyday.

Medical Marketing Strategies with Detailed Examples

Below are expanded examples for each medical marketing strategy, providing specific, actionable insights:

1. Build a Strong Online Presence

  • Website Design and Optimization:
    • Example: A family care clinic ensures its website is mobile-friendly and includes features like online appointment booking, detailed service pages, and a “Meet the Doctors” section with photos and bios. The site has a chatbot for after-hours inquiries, which automatically collects patient information for follow-ups.
    • Result: Increased online appointment bookings by 12%.
  • Educational Content:
    • Example: A cardiology practice publishes pages like “Top 10 Foods for a Healthy Heart” and “What to Expect During a Stress Test.” Each page links to related services, encouraging readers to book consultations.
    • Result: Increased website conversion rate by 2%, with inquiries about stress tests rising significantly.

2. Leverage Local SEO

  • Google My Business Optimization:
    • Example: A dermatology practice uploads photos of its clinic, services offered (like acne treatment and Botox), and creates weekly posts about promotions. They also answer FAQs directly on the profile, such as “Do you accept walk-ins?”
    • Result: Ranked #1 in local searches for “dermatologist near me,” leading to a surge in appointments.
  • Geo-Targeted Keywords:
    • Example: A dental practice focuses on keywords like “emergency dental services in [City]” and “cosmetic dentistry in [City].” They include these in service pages and blog posts to improve local rankings.
    • Result: A 15% increase in organic traffic from local patients.

3. Utilize Social Media Platforms

  • Engaging Content:
    • Example: An orthopedic clinic creates TikTok videos showing “a day in the life of an orthopedic surgeon,” explaining common procedures like ACL repairs in easy-to-understand language. The posts include patient testimonials and CTAs for consultations.
    • Result: 100K+ views on their videos and an increase of younger patients asking about sports injury care.
  • Live Q&A Sessions:
    • Example: A fertility clinic hosts Instagram Live Q&A sessions on topics like “What to Expect During IVF.” A fertility specialist answers audience questions in real time while encouraging viewers to book consultations.
    • Result: Increased consultation bookings by 14% after each live event.

4. Email and SMS Marketing

  • Appointment Reminders:
    • Example: A family practice sends automated SMS reminders to patients two days before their appointments, with options to confirm or reschedule.
    • Result: Reduced no-shows by 16%, ensuring a more efficient schedule.
  • Seasonal Campaigns:
    • Example: A pediatric practice emails parents reminders about back-to-school physicals in July and August, including a link to book appointments online.
    • Result: Bookings for physicals increased by 19% compared to the previous year.

5. Paid Advertising

  • Google Ads:
    • Example: An urgent care center runs PPC campaigns targeting keywords like “urgent care near me” and “walk-in clinic open now,” with ad copy emphasizing short wait times and convenient hours.
    • Result: Increased patient inquiries during peak flu season by 23%
  • Social Media Ads:
    • Example: A med spa creates Facebook and Instagram ads featuring a 20% discount on HydraFacials for first-time clients, using high-quality before-and-after images.
    • Result: Gained 500+ new clients during a 3-month campaign.

6. Reputation Management

  • Encourage Patient Reviews:
    • Example: A physical therapy clinic uses automated emails to ask satisfied patients to leave reviews on Google and Yelp, offering to assist with the process if needed.
    • Result: Increased average rating from 4.2 to 4.8 stars, boosting trust among prospective patients.
  • Address Negative Reviews:
    • Example: A dental clinic responds to a negative review about billing confusion by apologizing and offering a direct contact for resolution. The patient updates their review to a positive one after receiving help.
    • Result: Improved public perception and increased client retention.

7. Educational Marketing

  • Webinars and Workshops:
    • Example: A diabetes care center hosts a free webinar titled “Managing Diabetes During the Holidays,” featuring diet tips and strategies to handle festive meals.
    • Result: Over 200 attendees joined, with 20 booking follow-up appointments.
  • Infographics and Videos:
    • Example: A pediatrician’s office creates infographics about “How Vaccines Protect Your Child” and shares them across Facebook, Instagram, and their website.
    • Result: Increased engagement on social media by 50%.

8. Partnerships and Community Outreach

  • Collaborations:
    • Example: A chiropractor partners with a local gym to offer free posture assessments during a fitness event. Participants are given discounts for first-time chiropractic visits.
    • Result: Booked 50 new consultations directly from the event.
  • Health Fairs:
    • Example: A family practice sets up a booth at a community health fair, offering free blood pressure screenings and handing out brochures with services and contact info.
    • Result: Gained 30 new patients and built local awareness.

9. Patient Loyalty Programs

  • Rewards System:
    • Example: A med spa creates a loyalty program where patients earn points for each service, redeemable for discounts or free treatments.
    • Result: Increased repeat visits by 40% within the first six months.
  • Exclusive Offers:
    • Example: A general practice offers a referral bonus of $25 off the next visit for existing patients who refer new clients.
    • Result: Acquired 100 new patients in a quarter.

10. Telehealth Promotion

  • Telehealth Awareness Campaigns:
    • Example: An internal medicine practice runs Facebook ads highlighting the convenience of virtual visits for chronic condition management, featuring patient testimonials.
    • Result: Doubled telehealth usage among existing patients within three months.
  • Social Media Ads:
    • Example: An urgent care clinic runs Instagram ads showcasing their telemedicine services for minor illnesses, targeting busy professionals.
    • Result: Gained 8% more telehealth appointments from working adults.

11. Highlight Special Services

  • Service Bundles:
    • Example: A dermatology practice offers a seasonal bundle for acne treatments, including consultation, chemical peels, and follow-up visits, with a 15% discount.
    • Result: Bookings for bundled services increased by 11%.
  • Targeted Campaigns:
    • Example: A fertility clinic runs a campaign featuring testimonials from successful IVF patients, with a CTA to schedule consultations.
    • Result: Attracted 50+ inquiries in the first month.

12. Patient Education Programs

  • Custom Content:
    • Example: An oncology center creates a guide titled “Understanding Chemotherapy Side Effects,” available for free download on their website.
    • Result: Positioned as an authoritative source, driving inquiries from potential patients.
  • Community Events:
    • Example: A diabetes center holds monthly in-person workshops about blood sugar management, providing free educational handouts.
    • Result: Enhanced patient loyalty and brought in new clients.

13. Video Marketing / YouTube Marketing

  • Treatment Demonstrations:
    • Example: A plastic surgeon creates a YouTube video explaining the rhinoplasty process, with patient testimonials and FAQs.
    • Result: Video gained 20,000 views and increased inquiries for consultations.
  • Patient Stories:
    • Example: A fertility clinic shares a video of a couple’s journey to conceive through their treatments.
    • Result: Inspired prospective patients to schedule appointments.

14. Technology Integration

  • Online Scheduling Tools:
    • Example: A family care clinic integrates an appointment scheduling tool on its website and syncs it with their EMR system.
    • Result: Streamlined patient bookings by 12%, reducing administrative workload.
  • Virtual Assistants and Chatbots:
    • Example: A pediatrician’s website chatbot helps parents schedule immunization appointments and answers FAQs about vaccines.
    • Result: Improved website engagement and reduced front-desk calls.

15. Data-Driven Marketing

  • Analytics and Optimization:
    • Example: A med spa tracks social media ads and notices ads featuring testimonials perform 2x better than generic promotions, prompting them to prioritize testimonial-focused content.
    • Result: Doubled ROI on ad spend.
  • Refined Campaigns:
    • Example: A primary care clinic uses email campaign analytics to determine which subject lines yield the highest open rates, optimizing future communications.
    • Result: Email open rates increased from 12% to 15%.

These expanded examples demonstrate how specific, actionable strategies can significantly impact patient acquisition, retention, and practice growth. Each approach highlights measurable results to inspire implementation. Every practice is different, set up a Zoom meeting so we can show you real customer examples.