10 Urgent Care Marketing Examples

82 percent of the new patients looking for urgent care services are driven to your urgent care medical practice based some sort of online advertising, online SEO or other online medium.

It’s a given that you must advertise online to be successful these days. Urgent care SEO, search advertising, display advertising, social media advertising and marketing are constantly changing. Urgent care walk in & primary care clinics need to use the latest trends and strategies in online advertising. Simple online advertising for urgent care walk-in & primary care clinics – used by top clinics in the USA. Typical urgent care patient acquisition costs $4 to $17 per new patient in most us areas. Search Engine Optimizations (SEO)  and Online Advertising are related and but 2 separate subjects.  They are both extremely important and relevant to your success. Equally important is Online Reputation for doctors and medical practices. So you must have a complete strategy to be successful.  

Marketing & Advertising for an urgent care clinic should focus on highlighting its convenience, accessibility, and ability to provide quality care for non-life-threatening medical issues. The goal is to appeal to individuals or families who need immediate medical attention without going to an emergency room. Here are some examples of advertising strategies for an urgent care clinic:

Example no 1. Google Ads (PPC) for Urgent Care and Walk in Practices

• Example Ad Copy:
  • “Need Quick Medical Care? Visit [Clinic Name] – No Appointment Needed! Open 7 Days a Week.”
  • “Walk-In, Get Care Fast! No Wait Time for Urgent Care in [City Name].”
  • “Flu Symptoms? Sprained Ankle? We’re Here for You – Visit [Clinic Name] Today!”
• Why It Works: Google Ads allows targeting local searches like “urgent care near me” or “walk-in clinic [city name],” ensuring the clinic is seen by people actively searching for immediate care.

Example no 2. Facebook Ads for Urgent Care and Walk in Practices

• Example Ad Copy:
  • “Emergency Room Wait Times Too Long? Skip the Wait – Visit [Clinic Name] for Fast Care!”
  • “Hurt Yourself Over the Weekend? We’re Open 7 Days – Walk in Today for Immediate Care.”
• Visuals: Use images of friendly healthcare providers, clean and modern clinic environments, or a simple graphic highlighting “No Wait Time” or “Open 7 Days.”
• Why It Works: Facebook ads can be geo-targeted to specific areas, ensuring that only local residents are seeing the ad. It’s also a great platform for customer testimonials or quick video clips of the clinic.

Example no 3. Search Engine Optimization and Local SEO for Urgent Care and Walk in Practices

• Optimize your website with good quality content and Google My Business:
  • “Convenient, affordable urgent care in [City Name]. We offer immediate treatment for non-emergency conditions like flu, minor injuries, and more. Open 7 days a week with no appointment necessary.”
  • Example (below) A parent is looking for a pediatric urgent care [City Name] – If you have good SEO and local SEO, your page should be listed in the top 3 results from the Google search results.
  • Why It Works: Optimizing Google My Business, Yelp, and other local directories ensures your clinic appears in local search results when someone types “urgent care near me” or “walk-in clinic [city name].”

Example no 4. Direct Mail for Urgent Care and Walk in Practices

• Example Mailer:
  • Headline: “When You Need Care, We’re Here – Visit [Clinic Name] for Fast, Affordable Treatment.”
  • Subheadline: “No Appointment Needed – Open Nights and Weekends.”
  • Offer: “First Visit Special: $10 Off Your Visit.”
  • Call to Action: “Visit Us Today at [Address] or Call [Phone Number].”
• Why It Works: Direct mail can target specific neighborhoods or demographics, such as families or older adults, who may need urgent care services frequently.

Example no 5. Radio or Local TV Ads

• Example Script (Radio):
  • “Got an injury or illness that can’t wait? Skip the long emergency room lines and head to [Clinic Name]. We provide quick, professional care – open 7 days a week with no appointment needed. Visit us today at [Address] or call [Phone Number].”
• Why It Works: Radio and TV ads allow you to reach a broad audience in your local area. These ads can be scheduled during peak listening times to ensure maximum exposure.

Example no 6. Email Marketing for Urgent Care and Walk in Practices

• Example Email Subject: “Stay Healthy with [Clinic Name]: We’re Here for You 7 Days a Week!”
• Body:
  • “Need care for a minor injury, cold, or flu? Visit us at [Clinic Name] – no appointment needed. We’re open evenings, weekends, and holidays. Plus, we accept most insurance plans!”
  • CTA: “Click here to find out more about our services or to schedule an appointment online.”
• Why It Works: Email marketing helps keep your clinic top of mind, especially when promoting new services, extended hours, or seasonal promotions.

Example no 7. Billboards and Outdoor Advertising

• Example Billboard Text:
  • “Injured? Sick? We’re Here for You – No Appointment Needed! Visit [Clinic Name] Today.”
  • “Urgent Care in [City Name] – Open 7 Days. Fast Treatment for Minor Injuries & Illnesses.”
• Why It Works: Billboards can be placed near busy roads, shopping centers, or residential areas, ensuring visibility among local commuters and residents.

Example no 8. Content Marketing ( Add service pages every month, and post on Google Posts, Facebook posts, and Instagram posts)

• Example page for STD testing: “STD testing is an essential component of preserving sexual health. It enables the early detection and treatment of sexually transmitted illnesses, minimizing problems and protecting your partners.”
• Example Social Media Post:
  • Text: “Sick but don’t want to wait hours at the ER? [Clinic Name] provides fast, expert care for flu, colds, injuries, and more. Visit us today – no appointment necessary!”
  • Image/Video: A photo of a waiting area with no patients waiting or a doctor greeting a patient with a smile.
• Why It Works: Content marketing helps educate the community on when and why they should choose urgent care over the ER, positioning your clinic as a knowledgeable, approachable option.

Example no 9. Partnerships with Local Businesses

• Example Partnership Ad:
  • “Get Fast, Affordable Care from [Clinic Name] – Proud Partner of [Local Gym/School/Corporate Office]. Show your membership card for a discount on your visit!”
• Why It Works: Partnering with local businesses and organizations helps to expand your clinic’s reach by tapping into their customer base. It can also enhance your clinic’s local reputation.

Example no 10. Google Advertising

• Example Ad Copy:
  • “Top-Rated Urgent Care Clinic in [City Name]. Open 7 Days a Week, Walk-In Care Available.”
  • “Immediate Treatment for Flu, Injuries, and More. No Appointment Necessary.”
• Why It Works: Google Local Ads allow you to show up in the local search results at the top of Google when potential patients search for urgent care services. It’s a pay-per-lead model, meaning you only pay when someone contacts your clinic through the ad.
  
• How much budget and resources should be allocated to your Urgent care marketing? $1000/mon, $5000 per month? Some experts will provide 1 percent to 6 percent of the total revenue as the answer. Many clinics spend dozens of hours each month working with their Ad agencies, SEO specialists, website gurus, software vendors, web designers, social media consultants, reputation management, Email marketing providers, and online advertising. Spending numerous hours of clinic staff time, and thousands of dollars of clinic revenue, on a Trial & Error – hoping that their strategy will produce two results:
• 1. Hyperlocal Focus – your urgent care and walk-in clinic patients primarily come from your local community.
• Neighborhood Partnerships: Partner with local schools, businesses, or community centers to offer on-site flu shot clinics, sports physicals, or wellness checks.
• Local Events: Sponsor or participate in health fairs, festivals, and local sporting events to increase visibility and build community goodwill.
• Geo-Targeted Advertising: Utilize hyperlocal ads on platforms like Google Ads and social media to target specific neighborhoods within your service area. Example: “Urgent care near [Neighborhood] – Open late, walk-ins welcome!”
• Patient-Centric Content – Content that helps patients in understanding treatments and how your practice can help them
• Pages about treatments: Create valuable content on:
• Common urgent care conditions (e.g., “How to Identify a Concussion”).
• Preventive care (e.g., “5 Flu Prevention Tips”).
• Seasonal topics (e.g., heat exhaustion in summer).
• Video – Educational: Produce short, informative videos like:
• “How to treat minor burns at home.”
• “What to expect during your urgent care visit.”
• Patient Testimonials: Highlight real patient experiences to build trust. Share these on your website and social media with visuals or short video clips.
  
  
  

Best Practices

• Highlight Accessibility: Stress convenience factors like “no appointment needed,” “open weekends and holidays,” and “short wait times.”
• Emphasize Cost-Effectiveness: Many people turn to urgent care to avoid high emergency room costs. Promote affordable services and insurance acceptance.
• Create a Sense of Urgency: Use phrases like “Immediate Care,” “Fast Treatment,” or “Walk-in Today” to emphasize the clinic’s readiness to help quickly.
• Include Clear Calls to Action: Always tell potential patients exactly what to do next, whether it’s calling, walking in, or booking online.
• Provide Technology & Convenience –
• Online Appointment Scheduling: Offer a user-friendly portal for scheduling online check-ins, reducing wait times and improving satisfaction.
• Telehealth Services: Provide virtual consultations for minor conditions to increase accessibility and convenience.
• Add a Text/SMS Message App on your mobile website: HIPAA-compliant texting apps offer a solution that ensures the privacy and security of patient information while facilitating seamless communication between healthcare providers, patients, and staff. These apps adhere to strict security standards to ensure the confidentiality, integrity, and availability of patient data. PatientGain’s 2-Way texting app engages patients right when they land on your website. Increasing conversion of patients. In addition, you can use the app to send transactional messages also, for example confirming an appointment. Our apps are integrated. Texting app saves data in HIPAA compliant CRM. And there is integration for autoresponders, speech-to-text, and Email responses, auto-text-back, promotions, online payments.

By using a mix of these advertising strategies, an urgent care clinic can effectively reach its target audience, build local recognition, and drive traffic, especially in urgent situations when patients are actively seeking care.

PatientGain is proven medical and dental marketing automation platform, based on AI agents, apps, HIPAA compliance and professional services. Contact Us.