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Custom Medical Marketing Strategy and Solutions

Custom Medical Marketing Strategy and Solutions

Everyday, medical and dental practices contact PatientGain and ask “How do I Improve Medical Marketing?” We have specific solutions for your practice and clinic. PatientGain offers custom medical marketing strategy and solutions: Several options for dental and physician marketing strategy. The following information applies to doctors, dentists, medical spas, surgeons & all healthcare related practices. First step is to understand what are typical costs to build and maintain digital success for your healthcare practice.

Approach 1 : Create your own custom patient acquisition and engagement solution:

Typical $8000 setup fees (or more), plus monthly costs.
Pros: You may get exactly what you like.
Cons: Expensive, likely it is not going to be based on A/B tested, multiple vendors, non-optimized content, mis-matched technologies, mediocre support from competing companies. And most important, custom websites and custom social media campaigns with no A/B testing, produce less than desired ROI(Return On Investment). This also applies to your social media strategy. Some providers believe that adding posts and videos on Facebook, Instagram, TikTok, YouTube, and others will cause dozens of patients finding you on social media platforms and will start contacting you. It is naive to think that Facebook, Instagram, TikTok, YouTube, and other social media platforms will deliver new patients without paying them. It is called Advertising and boosting your posts, videos on Facebook, Instagram, TikTok, YouTube, and other social media platforms. You have to pay for boosts and ads in order to acquire new patients to Facebook, Instagram, TikTok, YouTube, and other social media platforms. Our data shows that :

1) Ads on Facebook, Instagram, TikTok, YouTube, and other social media platforms perform better than just “boosting” a post.
2) Compared between Google search ads and social media interest based ads, Google search ads provide a higher overall ROI (Return On Investment). This applies to practices who offer “services”, and are focused on generating leads and new patients. If your focus is to build awareness and brand name, then social media performs better.
3) If your ads on Facebook, Instagram, TikTok, YouTube, and other social media platforms drive traffic to your website, and you have a good website, the conversion rate is much higher than just trying to capture the lead on the Facebook, Instagram, TikTok, YouTube, and other social media platforms.
4) Your advertising should be based on each “service” you offer, and you should never run generic ads, it is a waste of your hard earned dollars. Learn about how much other practices spend of advertising.

Approach 2 : Use a proven solution (Recommended)

No setup fees, pay monthly. See details of the PLATINUM service.
Pros: You are likely to get superior marketing ROI (Return On Investment) Based on a single vendor solution with over 20+ apps and includes 1) Google optimized SEO website 2) Social media 3) Email marketing 4) Content marketing 5) Texting 6) Cha*Bot 7) Auto-responses 8) Appointment apps 9) Payment apps 10) Leads funnel app 11) Awesome support. 12) HIPAA compliance.
Cons: You do not have full freedom to make changes to your marketing that are likely to decrease your ROI.

Typical custom costs related to digital success for healthcare practices

This is typical for a custom solution. Typical costs related to digital success for healthcare businesses; This data is from professional healthcare marketing companies based in USA. The following baseline use case: for a single location, 5 provider practice in USA.

ProcessDetails
1. Website & Social Media campaign setupThis is usually one time charge – This could be an “update” of a current website, or a new website. Setting up social media accounts and creating useful non-plagiarized content, custom images, logo, offers etc., is also an added expense. See more examples below. Social campaigns can be on Facebook, Instagram, TikTok, YouTube, and other social media platformsAt least $5000 or more, one time-For complex website and Social Media campaign, it could be $20K to $50K
2. Monthly marketing activitiesFor example, posting on social media, Email marketing, creating promotions, adding new providers, updating services, updating website. Includes a marketing manager.Typical costs $800 or more monthly
3. Automation and IntelligenceFor example, Texting/SMS app, Chat-Bot app. Appointment app, HIPAA compliant lead-capture apps, Offers app, Leads funnel management, drip campaignsTypical costs $500 or more monthly
4. Monthly SEO updatesImproving the SEO of your website every month. Content optimization, links, website speed improvementsTypical costs $600 or more monthly
5. Hosting and supportYou will need marketing + technical resourcesTypical costs $200 or more monthly
6. AdvertisingLastly – You will need to advertise – If you want to compete with other practices, who are similar to you. Cost of advertising is extra and varies from location to location and type of healthcare practice. Monthly advertising activities include  advertising on Google, Facebook, Instagram and other digital properties like YouTube. Read more about how much other practices spend on advertising.Minimum $1000 or more monthly, per focus area. If you are in a competitive area, then it will be much higher

Typical costs related to digital success for healthcare practices

How to Improve Medical Marketing

Option A. Custom website development – Upfront costs

Starting at $5000 to $9000, one time fee for a single location. This does not include on-going monthly service. For complex, multi-location, platform-telemedicine, costs could be $20K to $50K or even higher. If you have a larger website, national presence, many providers, franchise setup, multiple states, or many locations, then prices are higher, more like $20K to $50K one time cost. Once the website is completed, you own it.

This is designed for those customers who have specific requirements and have a development budget. PatientGain offers custom WordPress based healthcare websites also. Our prices start at $5000 one time fee for a single location dental or a doctor’s website. It includes content written for your services. Contact us and we can show you some examples and data. Custom projects are only recommended if you have large marketing budgets. The following are just the set up of a professional website, with non-plagiarized high quality content.

Custom Example 1: Medical spa 1 location custom website cost ($7800)
Custom Example 2: Medical spa 3 locations custom website cost ($13500)
Custom Example 3: Aesthetics + Medical spa 1 location custom website cost ($8700)
Custom Example 4: Aesthetics + Medical spa 4 locations custom website cost ($14900)
Custom Example 5: Addiction practice 2 locations custom website cost ($6500)
Custom Example 6: Allergy & Asthma practice 4 locations custom website cost ($10,000)
Custom Example 7: Cardiology practice 1 location custom website cost ($5000)
Custom Example 8: Chiropractor practice 1 location custom website cost ($5500)
Custom Example 9: Chiropractor + Integrative practice 1 location custom website cost ($6500)
Custom Example 10: Dental practice – General dentistry 1 location custom website cost ($5000)
Custom Example 11: Dental practice – Pediatric focus 1 location custom website cost ($5000)
Custom Example 12: Dental practice – Cosmetic, Cash-pay 1 location custom website cost ($7000)
Custom Example 13: Dental practice – TMJ focus 1 location custom website cost ($6000)
Custom Example 14: Dental practice – Endodontics focus 2 locations custom website cost ($6500)
Custom Example 15: Dermatology practice 1 locations custom website cost ($7000)
Custom Example 16: Diagnostic Imaging 1 location custom website cost ($5000)
Custom Example 17: Endocrinologist & Diabetes practice 4 locations custom website cost ($9500)
Custom Example 18: ENT practice 1 location custom website cost ($6000)
Custom Example 19: Family, Primary Care practice 1 location custom website cost ($5000)
Custom Example 20: Gastroenterologist practice 14 locations custom website cost ($15500)
Custom Example 21: Geriatrician practice 1 location custom website cost ($5000)
Custom Example 22: Hand & Wrist Orthopedic practice 3 location custom website cost ($9000)
Custom Example 23: Internal medicine & Diabetic 2 locations custom website cost ($8000)
Custom Example 24: Internal medicine 1 location custom website cost ($5000)
Custom Example 25: IV Therapy & 1 location custom website cost ($7000)
Custom Example 26: Wellness, Aesthetics 1 location custom website cost ($7800)
Custom Example 27: Wellness, Aesthetics 3 locations custom website cost ($12000)
Custom Example 28: Mens Health 2 locations custom website cost ($8000)
Custom Example 29: Mental health telemedicine 3 states, custom website cost ($12000)
Custom Example 30: Mental health 1 location, custom website cost ($5000)
Custom Example 31: Naturopathic & Holistic 1 location, custom website cost ($5000)
Custom Example 32: OB/GYN & Women’s health 1 location, custom website cost ($5000)
Custom Example 33: Ophthalmologist practice 1 location, custom website cost ($5500)
Custom Example 34: Optometrist practice 1 location, custom website cost ($5000)
Custom Example 35: Orthopedic practice 1 location, custom website cost ($5000)
Custom Example 36: Orthopedic & Sports medicine practice 1 location, custom website cost ($5500)
Custom Example 37: Pain medicine practice 1 location, custom website cost ($5500)
Custom Example 38: Pain medicine practice 5 locations, custom website cost ($12000)
Custom Example 39: Pediatrics practice 1 location, custom website cost ($5000)
Custom Example 40: Pharmacy 1 location, custom website cost ($5000)
Custom Example 41: Physical Therapy practice 1 location, custom website cost ($5500)
Custom Example 42: Physical Therapy & Chiropractor practice 1 location, custom website cost ($6000)
Custom Example 43: Plastic Surgery custom 1 location, website cost ($10000)
Custom Example 44: Plastic Surgery & Aesthetics 1 location, custom website cost ($10000)
Custom Example 45: Podiatrist practice 1 location, custom website cost ($5000)
Custom Example 46: Pulmonary practice 1 location, custom website cost ($5000)
Custom Example 47: Regenerative medicine 1 location, custom website cost ($6000)
Custom Example 48: Reproductive medicine 1 location, custom website cost ($6000)
Custom Example 49: Sleep medicine 1 location, custom website cost ($6000)
Custom Example 50: Wellness & Hormone Replacement 1 location custom website cost ($6000)
Custom Example 51: Wellness & Medical Weight-loss 6 locations custom website cost ($16000)
Custom Example 52: Wellness & Medical Spa 1 location custom website cost ($7800)
Custom Example 53: Wellness & Women’s Health 1 location custom website cost ($7800)
Custom Example 54: Urgent care with 1 location custom website cost ($6000)
Custom Example 55: Urgent care, with primary care services with 4 locations custom website cost ($11000)
Custom Example 56: Urgent care, with primary care with 9 locations custom website cost ($16000)
Custom Example 57: Telemedicine with 100+ SEO pages, integration to EMRs, calendaring apps custom website cost ($64000)
Custom Example 58: Pharmacy website for Semaglutide GLP-1 and other fulfillment, API integration ($33000)
Custom Example 59: Insurance verification, API integration, CRM ($67000)

Option B. Fix your current website – Upfront costs

Starting at $2000, one time fee. There could be additional cost, depending on how much is required to “fix” a current website.

This is designed for those customers who have a good website, but requires specific changes. For example, 1) you may have a performing website, but you are not getting SEO rankings 2) Website is a pretty site, however the conversion is not good. 3) Website looks gorgeous, but it does not load in 4 seconds, and Google is penalizing you. 4) Website content is plagiarized, and hence the SEO is very bad. 5) You are running ads on Google, Facebook, Instagram, patients are visiting your website, but hardly anyone calls you or signs up for appointments. 6) If you have an infected website, malware, ransomware, or any other similar issues, then we are not able to assist with the current website, however we can offer alternative options for you. To fix an existing website, our prices start at $2000 one time fee for a single location dental or a doctor’s website. Contact us and we can show you some examples and data.

Option C. SEO improvements of your current website – Upfront costs + contract

Starting at $1000, one time fee, plus monthly contract.

This is designed for those customers who have a good website, but lack of SEO rankings is hurting the patient acquisition. To fix an existing website, our prices start at $1000 one time fee, and then monthly contract is required for many months. Learn more about Medical SEO and see the details of dozens of questions asked by our customers. Contact us and we can show you some examples and data.

Option D. Add intelligence to your current website – (Using your current website)

Starting at $299/mon – FastStart app bundle, SILVER app bundle starting at $499/mon

This is designed for those customers who have a good website, but lack of intelligence of the website is negatively impacting the patient acquisition. To add apps to an existing website, our prices start at$299/mon, plus a monthly contract. Most customers use SILVER service, which starts at $499/mon.  Learn more about FastStart monthly service. Contact us and we can show you some examples and data.

Option E. Monthly subscription service option, no up front costs, with a contract OR month-to-month contract with a setup fee – This service has the highest ROI

Starting at $799 per month (GOLD service), with a contract. This is the most popular service. We also offer $1299 per month (PLATINUM service), for competitive areas. We also offer marketing and advertising services for hospitals and multi-location healthcare businesses.

E1 – Monthly GOLD service ($799/mon – No website setup fees)

E2 – Monthly PLATINUM service ($1299/mon – No website setup fees)

If you do not want to pay up front, but you want a proven website & marketing solution with no upfront costs. The GOLD service starts at $799/mon, includes an intelligent and HIPAA compliant your branded website with responsive design for both desktops and mobile devices, using your own domain, but uses PatientGain created website, and comes with integrated conversion apps, and secure high-performance WordPress hosting all at no cost. SEO rankings of the GOLD and PLATINUM websites are typically the best in the industry, examples of healthcare SEO are listed here . Learn more about GOLD service for your medical or dental practice. Contact us and we can show you some examples and data. However, GOLD and PLATINUM websites are not “made-to-order”. They are designed with best practices, high conversion rates, and SEO. We can show you some examples. If you do not use the apps provided with the GOLD service, you will receive less returns, less ROI, less number of new patients, and our pricing is still the same. Basically there are no discounts by removing apps. GOLD service is already discounted.

If you are located in a very competitive area, and your long term strategy is to focus on SEO (Search Engine Optimization), social engagement, marketing automation to constantly generate new patients and engage with existing patients, then you may want to consider PLATINUM service.

We can work on any of these options for your practice. Contact PatientGain and book a time so we can see how we can help you.

How to Improve Medical Website and SEO
How to Improve Medical Website and SEO