Everyday, medical and dental practices contact PatientGain and ask “How do I Improve Medical Marketing?” We have specific solutions for your practice and clinic.
PatientGain offers several options for dental and physician marketing strategy. The following information applies to doctors, dentists, medical spas, surgeons & all healthcare related practices. First step is to understand what are typical costs to build and maintain digital success for your healthcare practice.
Approach 1 : Create your own custom solution (not recommended)
Typical $8000 setup fees (or more), plus monthly costs.
Pros: You may get exactly what you like.
Cons: Expensive, likely it is not going to be based on A/B tested conversion design, multiple vendors, mis-matched technologies, mediocre support from competing companies. And most important, custom websites with no A/B testing, produce less than desired ROI(Return On Investment).
Approach 2 : Use a proven solution (Recommended)
No setup fees, pay monthly. See details of the PLATINUM service.
Pros: You are likely to get superior marketing ROI (Return On Investment) Based on a single vendor solution with over 20+ apps and includes 1) Google optimized SEO website 2) Social media 3) Email marketing 4) Content marketing 5) Texting 6) Cha*Bot 7) Auto-responses 8) Appointment apps 9) Payment apps 10) Leads funnel app 11) Awesome support. 12) HIPAA compliance.
Cons: You do not have full freedom to make changes to your marketing that are likely to decrease your ROI.
Typical custom costs related to digital success for healthcare practices
This is typical for a custom solution. Typical costs related to digital success for healthcare businesses; This data is from professional healthcare marketing companies based in USA. The following baseline use case: for a single location, 5 provider practice in USA.
|1. Website setup||This is usually one time charge – This could be an “update” of a current website, or a new website. Setting up social media accounts and creating useful non-plagiarized content, custom images, logo, offers etc., is also an added expense. See more examples below.||At least $5000 or more, one time-For complex website, it could be $20K to $50K|
|2. Monthly marketing activities||For example, posting on social media, Email marketing, creating promotions, adding new providers, updating services, updating website. Includes a marketing manager.||Typical costs $800 or more monthly|
|3. Automation and Intelligence||For example, Texting/SMS app, Chat-Bot app. Appointment app, HIPAA compliant lead-capture apps, Offers app, Leads funnel management, drip campaigns||Typical costs $500 or more monthly|
|4. Monthly SEO updates||Improving the SEO of your website every month. Content optimization, links, website speed improvements||Typical costs $500 or more monthly|
|5. Hosting and support||You will need marketing + technical resources||Typical costs $200 or more monthly|
|6. Advertising||Lastly – You will need to advertise – If you want to compete with other practices, who are similar to you. Cost of advertising is extra and varies from location to location and type of healthcare practice. Monthly advertising activities include advertising on Google, Facebook, Instagram and other digital properties like YouTube. Read more about how much other practices spend on advertising.||Minimum $1000 or more monthly. If you are in a competitive area, then it will be much higher|
Typical costs related to digital success for healthcare practices
Option A. Custom website development – Upfront costs
Starting at $5000 to $9000, one time fee for a single location. This does not include on-going monthly service. For complex, multi-location, platform-telemedicine, costs could be $20K to $50K or even higher. If you have a larger website, national presence, many providers, franchise setup, multiple states, or many locations, then prices are higher, more like $20K to $50K one time cost. Once the website is completed, you own it.
This is designed for those customers who have specific requirements and have a development budget. PatientGain offers custom WordPress based healthcare websites also. Our prices start at $5000 one time fee for a single location dental or a doctor’s website. It includes content written for your services. Contact us and we can show you some examples and data. Custom projects are only recommended if you have large marketing budgets. The following are just the set up of a professional website, with non-plagiarized high quality content.
Custom Example 1: Medical spa custom website cost ($7800)
Custom Example 2: Urgent care with 4 locations custom website cost ($9000)
Custom Example 3: Plastic surgery custom website cost ($10000)
Custom Example 4: Primary care 1 location custom website cost ($5000)
Custom Example 5: Dental practice 2 locations custom website cost ($6500)
Custom Example 6: Telemedicine with 100+ SEO pages, integration to EMRs, calendaring apps custom website cost ($64000)
Custom Example 7: Sleep centers 4 locations custom website cost ($13500)
Custom Example 8: Internal medicine and cardiology 2 locations custom website cost ($8000).
Custom Example 9: Mental health telemedicine 3 states, custom website cost ($12000)
Option B. Fix your current website – Upfront costs
Starting at $2000, one time fee. There could be additional cost, depending on how much is required to “fix” a current website.
This is designed for those customers who have a good website, but requires specific changes. For example, 1) you may have a performing website, but you are not getting SEO rankings 2) Website is a pretty site, however the conversion is not good. 3) Website looks gorgeous, but it does not load in 4 seconds, and Google is penalizing you. 4) Website content is plagiarized, and hence the SEO is very bad. 5) You are running ads on Google, Facebook, Instagram, patients are visiting your website, but hardly anyone calls you or signs up for appointments. 6) If you have an infected website, malware, ransomware, or any other similar issues, then we are not able to assist with the current website, however we can offer alternative options for you. To fix an existing website, our prices start at $2000 one time fee for a single location dental or a doctor’s website. Contact us and we can show you some examples and data.
Option C. SEO improvements of your current website – Upfront costs + contract
Starting at $1000, one time fee, plus monthly contract.
This is designed for those customers who have a good website, but lack of SEO rankings is hurting the patient acquisition. To fix an existing website, our prices start at $1000 one time fee, and then monthly contract is required for many months. Learn more about Medical SEO and see the details of dozens of questions asked by our customers. Contact us and we can show you some examples and data.
Option D. Add intelligence to your current website – (Using your current website)
Starting at $299/mon – FastStart app bundle, SILVER app bundle starting at $499/mon
This is designed for those customers who have a good website, but lack of intelligence of the website is negatively impacting the patient acquisition. To add apps to an existing website, our prices start at$299/mon, plus a monthly contract. Most customers use SILVER service, which starts at $499/mon. Learn more about FastStart monthly service. Contact us and we can show you some examples and data.
Option E. Monthly subscription service option, no up front costs, with a contract OR month-to-month contract with a setup fee – This service has the highest ROI
Starting at $699 per month (GOLD service), with a contract. This is the most popular service. We also offer $1199 per month (PLATINUM service), for competitive areas. We also offer marketing and advertising services for hospitals and multi-location healthcare businesses.
E1 – Monthly GOLD service ($699/mon – No website setup fees)
E2 – Monthly PLATINUM service ($1199/mon – No website setup fees)
If you do not want to pay up front, but you want a proven website & marketing solution with no upfront costs. The GOLD service starts at $699/mon, includes an intelligent and HIPAA compliant your branded website with responsive design for both desktops and mobile devices, using your own domain, but uses PatientGain created website, and comes with integrated conversion apps, and secure high-performance WordPress hosting all at no cost. SEO rankings of the GOLD and PLATINUM websites are typically the best in the industry, examples of healthcare SEO are listed here . Learn more about GOLD service for your medical or dental practice. Contact us and we can show you some examples and data. However, GOLD and PLATINUM websites are not “made-to-order”. They are designed with best practices, high conversion rates, and SEO. We can show you some examples. If you do not use the apps provided with the GOLD service, you will receive less returns, less ROI, less number of new patients, and our pricing is still the same. Basically there are no discounts by removing apps. GOLD service is already discounted.
If you are located in a very competitive area, and your long term strategy is to focus on SEO (Search Engine Optimization), social engagement, marketing automation to constantly generate new patients and engage with existing patients, then you may want to consider PLATINUM service.
We can work on any of these options for your practice. Contact PatientGain and book a time so we can see how we can help you.