How to Improve Medical Marketing
PatientGain offers several options for physician marketing strategy. The following information applies to doctors, dentists, medical spas, surgeons & all healthcare related practices. First step is to understand what are typical costs to build and maintain digital success for your healthcare practice.
Typical costs related to digital success for healthcare businesses; This data is from professional healthcare marketing companies based in USA – ( baseline use case: for a single location, small 3 provider practice )
Typical costs related to digital success for healthcare practices
|1. Website setup||This is usually one time charge – This could be an “update” of a current website, or a new website. Setting up social media accounts and creating useful non-plagiarized content, custom images, logo, offers etc., is also an added expense.||$4500 or more – one time-For complex website, it could be $20K to $50K|
|2. Monthly marketing activities||For example, posting on social media, Email marketing, creating promotions, adding new providers, updating services, updating website||Typical costs $300 or more monthly|
|3. Automation and Intelligence||For example, Texting/SMS app, Chat-Bot app. Appointment app, HIPAA compliant lead-capture apps, Offers app, Leads funnel management, drip campaigns||Typical costs $400 or more monthly|
|4. Monthly SEO updates||Improving the SEO of your website every month. Content optimization, links, website speed improvements||Typical costs $400 or more monthly|
|5. Hosting and support||You will need marketing + technical resources||Typical costs $100 or more monthly|
|6. Advertising||Lastly – You will need to advertise – If you want to compete with other practices, who are similar to you. Cost of advertising is extra and varies from location to location and type of healthcare practice. Monthly advertising activities include advertising on Google, Facebook, Instagram and other digital properties. Read more about how much other practices spend on advertising.||Typical costs $1000 or more monthly|
Typical costs related to digital success for healthcare practices
Option A. Custom website development – Upfront costs
Starting at $4500, one time fee. This does not include on-going monthly service. For complex, multi-location, platform-telemedicine, costs could be $20K to $50K or even higher.
This is designed for those customers who have specific requirements and have a development budget. PatientGain offers custom WordPress based healthcare websites also. Our prices start at $4500 one time fee for a single location dental or a doctor’s website. It includes content written for your services. Contact us and we can show you some examples and data. Custom projects are only recommended if you have large marketing budgets. Example 1 : Medical spa custom website cost ($7800) Example 2 : Urgent care with 4 locations custom website cost ($9000). Example 3: Plastic surgery custom website cost ($12000). Example 4 : Primary care 1 location custom website cost ($4500) Example 5 : Dental practice 2 locations custom website cost ($6500) 5 : Dental practice 2 locations custom website cost ($6500)Example 6 : Telemedicine with 100+ SEO pages, integration to EMRs, calendaring apps custom website cost ($64000) Example 7 : Sleep centers 4 locations custom website cost ($13500) Example 8 : Internal medicine and cardiology 2 locations custom website cost ($8000). Example 9 : Mental health telemedicine 3 states, custom website cost ($12000)
Option B. Fix your current website – Upfront costs
Starting at $2000, one time fee. There could be additional cost, depending on how much is required to “fix” a current website.
This is designed for those customers who have a good website, but requires specific changes. For example, 1) you may have a performing website, but you are not getting SEO rankings 2) Website is a pretty site, however the conversion is not good. 3) Website looks gorgeous, but it does not load in 4 seconds, and Google is penalizing you. 4) Website content is plagiarized, and hence the SEO is very bad. 5) You are running ads on Google, Facebook, Instagram, patients are visiting your website, but hardly anyone calls you or signs up for appointments. 6) If you have an infected website, malware, ransomware, or any other similar issues, then we are not able to assist with the current website, however we can offer alternative options for you. To fix an existing website, our prices start at $2000 one time fee for a single location dental or a doctor’s website. Contact us and we can show you some examples and data.
Option C. SEO improvements of your current website – Upfront costs + contract
Starting at $1000, one time fee, plus monthly contract.
This is designed for those customers who have a good website, but lack of SEO rankings is hurting the patient acquisition. To fix an existing website, our prices start at $1000 one time fee, and then monthly contract is required for many months. Learn more about Medical SEO and see the details of dozens of questions asked by our customers. Contact us and we can show you some examples and data.
Option D. Add intelligence to your current website – (Using your current website)
This is designed for those customers who have a good website, but lack of intelligence of the website is negatively impacting the patient acquisition. To add apps to an existing website, our prices start at$299/mon, plus a monthly contract. Most customers use SILVER service, which starts at $499/mon. Learn more about FastStart monthly service. Contact us and we can show you some examples and data.
Option E. Monthly subscription service option, no up front costs, with a contract OR month-to-month contract with a setup fee – This service has the highest ROI
Starting at $699 per month (GOLD service), with a contract. This is the most popular service. We also offer $1099 per month (PLATINUM service), for competitive areas. We also offer marketing and advertising services for hospitals and multi-location healthcare businesses.
E1 – Monthly GOLD service ($699/mon – No website setup fees)
E2 – Monthly PLATINUM service ($1099/mon – No website setup fees)
If you do not want to pay up front, but you want a proven website & marketing solution with no upfront costs. The GOLD service starts at $699/mon, includes an intelligent and HIPAA compliant your branded website with responsive design for both desktops and mobile devices, using your own domain, but uses PatientGain created website, and comes with integrated conversion apps, and secure high-performance WordPress hosting all at no cost. SEO rankings of the GOLD and PLATINUM websites are typically the best in the industry, examples of healthcare SEO are listed here . Learn more about GOLD service for your medical or dental practice. Contact us and we can show you some examples and data. However, GOLD and PLATINUM websites are not “made-to-order”. They are designed with best practices, high conversion rates, and SEO. We can show you some examples. If you do not use the apps provided with the GOLD service, you will receive less returns, less ROI, less number of new patients, and our pricing is still the same. Basically there are no discounts by removing apps. GOLD service is already discounted.
If you are located in a very competitive area, and your long term strategy is to focus on SEO (Search Engine Optimization), social engagement, marketing automation to constantly generate new patients and engage with existing patients, then you may want to consider PLATINUM service.
We can work on any of these options for your practice. Contact PatientGain and book a time so we can see how we can help you.