Healthcare Marketing Company PatientGain Now Offers GOLD Super Service
Costs $999 Per Month With No Long Contracts No Setup Fees. Designed For Competitive Markets.
In addition to GOLD Plus ($599 per month) service, PatientGain now offers GOLD Super Service for those medical practices who are in competitive markets and require additional marketing services in a simple to use package. Hundreds of successful customers in USA and Canada. Our pricing is straight forward. Typical monthly service costs are $599 to $999 per month, with no long contracts and no setup fees.
GOLD Plus $599 service is included in GOLD Super.
1. The GOLD Service includes an Intelligent and HIPAA compliant YOUR BRANDED website with responsive design for both Desktops and Mobile Devices, and comes with integrated conversion apps, a free Domain, and secure high-performance wordpress hosting all at NO COST. Choose from dozens of A/B tested designs to give your medical clinic the powerful and beautiful website it deserves. Website is setup for you and even high quality content is created. Read More
2. Over 20 additional features and apps – Read complete description of the GOLD Service here.
$999 GOLD Super service includes additional services and apps:
1. High quality content is added every month for your services for higher SEO rankings
2. Additional social media posts are included on 1. Instagram 2. Facebook 3. Google
3. Mobile Accelerated Conversion App (MAC App) is included – 82 percentage of your patients see your website on a mobile device. MAC app allows easy conversion from the mobile website to your clinic’s front lobby. Human Live Chat, Automated Help App (BOT), SMS/Texting apps are included.
4. Custom image(s) are created to build your brand. Images are used for promotions, posting on social media, monthly Eblasts, and ofcourse on your website.
5. Digital registration and patient registration of up to 10 forms included. Simply send us your PDF forms. We will convert and setup for you. With your own logo on top of the forms. All forms can be printed or sent to your EMR system (if API access allows this feature)
6. Two additional monthly Email marketing campaigns with promotions, blogs and/or custom images. (in addition to GOLD Plus service)
Measurement of Medical SEO
There are many automated tools available to provide you rankings of your keywords and of your website. However we have found that they use generic algorithms and are not accurate or dependable. As ranking algorithms from Google change more often than tools can "simulate" actual rankings. Our approach is based on automation and validation by an SEO expert, who makes decisions based on conversion factors also. What this means is that every keyword has a different conversion. Plus every landing page has a different conversion. Origin of search matters also. For example a patient searching for a specific treatment from a mobile device is likely to respond to your ads, page title listing differently than a patient searching for a specific treatment from a desktop device. Mobile user, if lands on your webpage needs to have a fully optimized mobile page with focus on immediate communication. For example if this patient was offered a SMS/Texting option, the conversion rate goes up by 14 percentage. Another example is more an more patients are "speaking to devices" like Siri and Alexa. The search terms used by humans when they speak are different than the ones "typed" into a device.
We have measured and run hundreds of A/B tests for mobile patients looking for treatment. This data gives PatientGain a competitive advantage.
How Much Do Doctors Spend On Advertising in USA?
Range is $600 per month to $15000 per month, depending on specialty and competition.
The actual advertising budget for each clinic and practice is different. Some clinics/doctors are very aggressive and spend $1000 per day (or more) and some spend $1000 a month on advertising. We also have few clinics/doctors who do not spend any money on online advertising, they doctors rely on referrals and very strong SEO rankings. This data refers to online advertising, not offline advertising spend.
Also you have to understand that every practice area is different. For example let’s review specific specialties:
Medspa and aesthetic practices
For Medical Spas and Aesthetic practices, it is highly recommended to have online advertising budget. The typical range is $3000 to $10000 per month, with average budget of $4210 per practice in USA.
Plastic surgeons need online advertising, more than any other category. It is next to impossible to be successful without proper online advertising budget. The typical range is $5000 to $15000 per month, with average budget of $6677 per practice in USA.
The typical range is $1000 to $4000 per month, spend on average spend $1960 per month per location. However these are “average” locations with medium competition. If a dermatology is also focused on cosmetic procedures, their budgets are more like Medical Spas and aesthetic clinics.
Urgent care centers
The typical range is $1000 to $9000 per month, spend on average spend $3600 per month per location. However these are “average” locations with medium competition. There are many factors, number of exam rooms and how many providers, and fixed overhead also dictates how aggressive each owner is. Brands and chains spend more on advertising than stand alone locations. We have also noticed if the owner is a doctor/physician, vs a business person, doctor/physician owners will have a hard time understanding value of advertising. doctor/physician owners view advertising and marketing as an expense, rather than an “investment” with an ROI (Return On Investment).
Walk-in primary care practices
Walk-in Clinics – with primary care services and some “urgent care” services spend $1000 to $3400 per month, with an average monthly budget of $1900 per month.
Primary care practices
Primary care doctors spend $600 to $1300 per month, with an average monthly budget of $890 per month.
Pediatric care practices
The typical range is $600 to $1600 per month, spend on average spend $900 per month per location.
Sexual healthcare practices – multi-focus
The typical range is $3000 to $8500 per month, spend on average spend $4200 per month per location.
Sexual healthcare practices – Erectile Dysfunction
The typical range is $4000 to $10000 per month, spend on average spend $6700 per month per location.
Dental practices – General Dentists
The typical range is $750 to 1900 per month, spend on average spend $1230 per month per location.
Dental practices – Specialist Dentists
The typical range is $1300 to 3210 per month, spend on average spend $2540 per month per location. These type of practices include Endodontists, dental implant focus, Invisalign focus etc.
The typical range is $800 to 1900 per month, spend on average spend $1380 per month per location.
Women’s Health and OB/GYN
The typical range is $500 to 2700 per month, spend on average spend $1600 per month per location.
Medical Fat loss / Physician Supervised Weight Loss Practices
The typical range is $2100 to 8700 per month, spend on average spend $4300 per month per location.
Integrative practices – Serving multiple focus areas
The typical range is $1200 to 3210 per month, spend on average spend $2341 per month per location. These type of practices include multiple focused areas, like heart health, general wellness, diabetic patients, mind – brain wellness, pain management, hormonal imbalance and many other areas. These type of practices have to compete with traditional non-integrative practices, so conversion cost per patient is higher than traditional primary care practices.
Sleep clinics and TMJ clinics
The typical range is $500 to 1580 per month, spend on average spend $940 per month per location.
Pain clinics – Chiropractors
The typical range is $1200 to 2200 per month, spend on average spend $1400 per month per location.
Pain clinics – Spine focused – minimally invasive pain management and regenerative medicine
The typical range is $1500 to 3000 per month, spend on average spend $1900 per month per location.
Please note: Data from 2018 to 2019. Also note that brands spend much more than non-brand focused medical practices, they also have more patients and perceived medical care provided is of higher value to patients, as evidenced by reviews received by the medical practices. The data is here for your guidelines and not guaranteed to generate same or similar results.
6 Key Pillars of Healthcare Medical Marketing for Physicians. Used by the Top Clinics in USA and Canada.
Your patients start their journey to find your medical services in many ways. They may have immediate need for specific service, like a parent looking for a “pediatric urgent care near me” and over 78 percentage of the time they will go to Google and search. And majority of the time, this is done on a mobile cell phone device. You may have a client looking for specific MedSpa service like “Coolsculpting clinic near me” for non-invasive weight loss. There are millions of ways patients search and look for your services, every day, however, majority of the patients use online mediums like, Google, Facebook, Instagram, Yahoo, Bing etc to find a medical service provider.
6 Key Pillars of Healthcare Medical Marketing
Pillar No 1 - Patient Trust is the Foundation of Medical Marketing Success for Your Practice.
Provide excellent patient care and medical services to your target patients. Treat every patient like they are your first patient. Healthcare practices who focus on high customer/patient service have a solid foundation. From medical marketing perspective, Patient Trust starts from the moment they land on your website or read your online reviews.
Pillar No 2 - Medical Practice's Website.
Your website is the face of your practice. Your website can be an asset or a liability. Your website should look and perform better than your clinic's practice. Moreover your website should always build your brand.
Pillar No 3 - Medical Practice's Online Reputation.
Your online reputation – Number of 5 star reviews on Google is the most impactful strategy you can employ. Facebook, HealthGrades, Yelp and other sites are also important however Google Reviews ranking of 4.3 or higher with 100 or more reviews will make a huge impact on your business. We have seen the data and we are excited to help you achieve this.
Pillar No 4 - Medical Practice's Online SEO and Advertising.
SEO and Advertising. Having a nice website is a Step 1 – But if you are not improving the SEO on a monthly basis, you will be left behind. Advertising on Google and Facebook will further improve your patient acquisition.
Pillar No 5 - Medical Practice's Social Media Strategy.
Social media strategy to engage with existing and potential patients. Key strategies include
1) Installing intelligent apps on your Facebook business page
2) Posting weekly on Facebook business page
3) Posting daily on your Google Posts.
3) Advertising on Social Media - Start with Facebook
Pillar No 6 - Medical Practice's Patient Communication Strategy.
Effective patient communication strategy. Here is a great starting list
1) HIPAA compliant communication from your website
2) HIPAA compliant communication from Facebook.
3) SMS-Texting from your website
4) EMR integration
5) Monthly Email marketing
6) Daily Posts on Google Business Page
7) Weekly Posts on Facebook
8) Monthly Promotions offered
9) Conversion Technology and Techniques
SIX PILLARS OF HEALTHCARE MARKETING
This is the GOLD Solution From PatientGain
PatientGain.com is a certified premier google partner for healthcare.
To learn about Website Strategies and Website Examples for Doctors & Medical Clinics, please go here.
To learn about How Much Do Doctors Spend On Advertising, please go here.
To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.
To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.
To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.
To learn about GOLD Package Marketing for Doctors & Medical Clinics, please go here.