Medical Marketing Automation Using Patient Reviews & ChatBots

Simple App Collects Reviews From The web and your website visitors using Intelli*Doctor ChatBot App. You Decide Which Ones To Display.  Medical ChatBots Further Assist in Automation

As you build a roster of Positive Reviews on the most important sites, like Google, Facebook and Yelp, now take your strategy to the next level. Select the best reviews, add them to your awesome medical marketing website, and increase your conversion.  If you add intelligent HIPAA compliant chatbot from PatientGain, you can further increase the conversion your medical website by 5% to 8%. Image a patient visiting your website, while you are busy with patients. Intelligent bot helps you not only service existing patients, but will also help you convert new potential patients into paying patients.  Let s review a use case and scenario of a patient patient’s journey to become your patient. This is based on a real patient and real medical practice.  Names are not real. 

Example Work Flow and Use Case

1. Samantha, a potential patient, visits your website for an allergy condition, after finding your website on Google search (78 percent of the patients do this)

2. She is mobile and uses her cell phone to find your medical marketing website. (82 percent of patients visit medical websites using mobile devices)

3. She notices that there is chatbot available on the website. She reads about your services, then reads about the “provider” section then decides to send a SMS/Text to the practice.

4. Office manager, Bill, gets an alert that a patient is asking a specific question, using the Texting/SMS app integrated with the Medical Chatbot installed on the website. 

5. Bill responds to specific question asked by Samantha. 

6. Samantha receives the information about the insurance coverage, on her cell phone. This process was quick.

7. Samantha had contacted another provider but wanted to speak to someone at this second practice. Since they did not have any chatbot or texting, she called this practice.  The phone call went to a voice mail. It will be picked by the staff at the end of the day or the next morning. 

8. The next day, practice no 2, calls Samantha back. But she is in a meeting with her boss. She cannot answer the phone.

9. At the end of the next day, Samantha is driving back from work, and decides to listen to the messages. She hears the message that clinic no 2 has returned her call.  

10. Samantha, at this point looks at her cell phone, and there is a link to the website of the clinic no 1. She simply clicks and requests an appointment with the clinic no 1. 

 

You may think it not does not happen everyday, however you will be incorrect. Thousands of opportunities are missed everyday. Medical practices who are focused on online medical marketing automation, and patient communication automation are winning everyday.  

 

Medical Marketing Automation Step 1
Medical Marketing Automation Step 2
Medical Marketing Automation Step 3

Check Our Real Customer Reviews

Medical Marketing Automation Using Patient Reviews
Medical Marketing Reviews Example 324

SAMPLE – MEDSPA – Check Our Client Reviews

Medical Marketing and Patient Engagement Example 3

SAMPLE – SLEEP CLINIC – Check Our Patient Reviews

Your Content Is the Single Most Important Factor in Your Online Success. 8 Reasons Why Content Is Important. 

1. Content defines your medical practice's brand.
2. Content expresses who you are, how you conduct your business.
3. Content is read by the Search Engines - and this results in GOOD or POOR rankings - You should NEVER copy content from another site.  Checking ideas from other websites is OK, but copying content is like shooting yourself in the foot.
4. Content can make your marketing flourish.
5. Content can make your advertising irresistible.
6. Social media loves GOOD content.
7. Email marketing with good quality content will give you higher open-rates.
8. Best of all - Patients LOVE Useful content.

 

Healthcare Medical Marketing Influencers

Every physician, medical practice owner and administrator should understand that there are 5 important aspects shaping the healthcare and patient care in USA & Canada.

No. 1 Public health delivery systems – Shift from hospitals to individual clinics 

No. 2 Health Care coverage – Focus on prevention and awareness

No. 3 Drug development and technology impact – Time to develop and bring new medicine is decreasing. Supercomputers and bio-technology is helping humanity and bringing hope. New drugs, new ways of non-invasive robotics are changing the outcomes and shortening the recovery time of patients. 

No. 4 Health Care and information technology impact – Information is no longer in silos – Internet specifically has made the information available to billions of patients across the globe.  

No. 5 Health Care commercialization – Ability for physicians and healthcare providers to reach patients directly.  More and more Physicians, Dentists, Surgeons, MedSpas, Pharma & Medical Practices are turning to online medical marketing to acquire more patients and provide timely services to patients.

Online Success Starts With Best Medical Marketing Conversion Website

Medical Marketing Conversion Websites are different than informational websites. Here are 8 examples of characteristics for medical marketing conversion websites

Your Medical Marketing Conversion Websites should:

No 1. Your medical marketing conversion website should have useful information for a patient visitor to easily contact you multiple ways.  This includes 1. Click to Dial – Phone   2. Fill out an Appointment Request   3.   Find Directions   4.  Find Medical Services

No 2.  Intelligence so Information is captured securely in a HIPAA Compliant database

No 3.  Tracking software so source of your leads is captured so you can easily measure the ROI of each advertising medium

No 4.  Promotions and Offers should be included predominantly

No 5.  Tracking of Phone calls is very important

No 6.  Ability to respond automatically  ( Auto-Responders ) should be built into your medical marketing conversion website

No 7.  A/B Tested layout for best possible patient experience and results

No 8.  Your medical marketing conversion website should not take the user away from your primary focus. For example, if your strategy is to capture patient information from a landing page, keep it simple and to-the-point. Do not offer any other offers so the patient is tempted to click on another area  and leave your website.

Medical Marketing Key Performance Indicators (KPI's)

Many practice managers often confuse medical practices objectives and goals with medical marketing KPIs. 

Goals and Objectives for your medical practice can be as follows: (these are examples)

  1. Increase daily patient count at location in Palo Alto California by 20 patients per day in the next 12 months 
  2. Increase patient satisfaction by 30% at location in Palo Alto California in the next 12 months
  3. Reduce patient acquisition costs by 10%at location in Palo Alto California in the next 6 months 

In order to achieve these goals, objectives or desired business results, the practice manager or medical director of a practice has to typically consider "how"  to achieve these desired goals. Next step to select software, vendors, service providers and consultants for these various tasks.  Sometime  the practice manager or medical director has enough resources like an internal staff like marketing manager who can oversee these initiatives and provide status to the practice manager or medical director.  Once the practice manager or medical director has established a strategy, he or she has to come up with KPIs to measure ongoing progress and success of each area.

Working with hundreds of healthcare providers, PatientGain.com has established that there are 6 key KPIs for your medical marketing strategy.  These are built into you Medical Marketing Dashboards. 

Most Important KPIs. There are many - actually hundreds of ways to measure what happens online to promote your practice/clinic. Some of them are simply "noise"- We recommend the follow as a best practice.

  1. Actual Patient Count - no one will question you if your actual patient count increases
  2. No Number of phone calls - 73 percent of patients still want to "call you" 
  3. Appointment requests/inquiries - Using apps on Facebook and your mobile site allow patients to request an appointment
  4. Local SEO Rankings - Extremely important to optimize Google, Yelp and Facebook business pates
  5. Organic SEO Rankings
  6. PPC Data & Metrics
  7. Engagement Data - Social Media - Facebook Posts
  8. Mobile Engagement Data
  9. Emails Marketing
  10. Non-Social Engagement 
Online Medical Marketing