8 Good Medical Advertisement Examples For Doctors.

Medical Advertisement is More Than Putting a Sign-out Front Saying, “Accepting New Patients”

As the owner of a medical practice, you need to advertise your business to maintain and build your patient count. Medical advertisement is more than putting a sign-out front saying, “The Doctor Is In.” While this may work in the movies, a bit more effort must be made by a business owner in the highly competitive world of healthcare to achieve the results they want. Below are eight examples (Five online and three offline) of good medical advertising and how it could apply to your medical practice. Some medical practices use all eight while others may pick and choose what works best for them.

Very good example of an ad used during COVID-19 crisis.

Example Ad Used During COVID-19 Crisis
Example Ad Used During COVID-19 Crisis

First divide your advertising into 

A. Online advertising and

B. Offline advertising

 

Online Advertising

1. Google Ads

Google search ads, also known as PPC ads, are going to be a great source of potential patients to your medical practice. When people are searching for medical solutions online, they want answers right now. A PPC ad allows you to bid to place your medical advertisement in front of those potential patients as possible solutions to their needs. PPC ads are great when your medical website does not quite have the organic ranking for your target keywords. Even if you do have a high organic ranking, a PPC ad is just another chance to get out in front of your eyes twice.

A good Google AdWords marketing campaign has multiple campaigns focusing on specific topics, with particular keywords and specific ad copy written for it. So instead of having one colossal campaign advertising all of the services you offer and your medical practice in general, each one should have its campaign. For example, a “Vaccines for School” campaign focusing on immunizations should have keywords and ads specifically focused on that topic. A separate campaign should be put together for “School Physicals” with its own set of keywords and ad copy. Finally, a great Google AdWords campaign will limit where its ads are shown. While you may want to show ads in a 20-mile radius around your clinic, make sure that makes sense for you. For example, if your business is near a state border, those who live across that state line may not be able to use their insurance at your clinic, making your ads useless.  Learn more about Google ads for doctors here.

2. Google SEO

SEO, or search engine optimization, is one of the most cost-effective ways to advertise your medical business. However, unlike a PPC ad, the results from good SEO work take time to show. You should not expect amazing overnight results where you are suddenly number one in organic search results. Google SEO work makes changes to your website so that the Google Search Engine can better understand what your medical practice has to offer so it can present it as a relevant result to a potential patient searching for a solution. Better SEO means higher organic results you do not have to pay for to get.  

Good Google SEO will select the best keywords patients who need your services use when looking for a provider or researching a condition you treat at your business. These keywords are naturally spread throughout the content of your website. If you attempt “keyword packing” or stuffing as many keywords as possible into your content, search engines are advanced enough today to detect that and penalize your website. Finally, good Google SEO will include both broad keywords and phrases that could apply to several businesses in you are as well as unique keywords and phrases that would only apply to your location.  Learn more about Medical SEO here.

3. Mobile Ads

Mobile Ads are advertisements that appear on your smartphone or other mobile devices. In some cases, these are search engine ads, like Google PPC ads that appear in search results when people are using Google on their phones. Mobile ads often must be written a little differently with a great call to action statement to boost conversions. Someone searching for a medical solution on their phone has an even higher chance of converting compared to someone using a desktop computer. An excellent mobile medical advertisement features a “Click to call” or “Click for directions” feature that will instantly connect them to the front desk or show how far away they are from your medical practice. These kinds of ads result in very high conversions for medical practices.

Another mobile ad you should consider is advertising on gaming apps that are often installed on phones. Granted, the click-through rate for these ads is very low. However, spreading brand awareness during flu season on the #1 played game in your area may be a good use of your marketing money. Good display ads are simple, catch the eye, and gives a strong call to action message.  

4. Facebook Ads

Facebook Ads, while having less of a reach than Google Ads, are built on a very powerful ad platform. You can limit your ads by radius or location, like Google AdWords, but you can also refine your ad reach even further. You can select certain ages, gender, interests, and other likes to target specific people in the Facebook community. You can also choose the goals of your ad, such as getting someone to message your page, collecting contact information, sending people to your website, or boosting the reach of your post.

An excellent Facebook ad will have great ad copy, a compelling picture (or multiple pictures) or video, and a call to action for a patient. Behind the scenes, the ad will have a clearly defined target audience, geographic location, and, if possible, targeting interests that are relevant to the medical advertisement. Facebook gives you an indication if your target audience is too narrow or too broad. A good Facebook ad will be neither of these.  Learn more about Facebook advertising and marketing here.

5. Instagram Ads

While Facebook owns Instagram, it, too, has its ad platform for you to advertise from through its app. While it does not give you as many options for refinement as Facebook does, you still can reach a significant number of people in your area by selecting where you want your ad to appear. 

A good Instagram medical advertisement must have a great photo or video. Either one must have a clear message about your medical practice and a call to action. Explore the posts of other medical competitors in your area and look at their Instagram accounts, if they have one. Try to design a photo, graphic, or video that makes you stand out from the rest.  

 

Offline Advertising

6. Direct Mail

Direct mail may seem like it is out of date, but for brand awareness, it can be advantageous. Through the United States Post Office, you can create a campaign that ensures every single house in a neighborhood or area gets your mailing material. You also save money by being charged a “bulk” rate instead of stamping and sending things out yourself. (Which you can do for small mailings, like birthday cards, but large mailings, direct mail is better.) Through the United States Post Office, you’ll be able, in many cases, to even select which neighborhoods get your mailing.

People get a lot of junk mail every day, so you need to make sure your marketing material stands out. A good piece of direct mail will stick out from the rest of the mail a person gets to their house. If you are sending a postcard, chose an engaging picture, or send a cut out of a doctor to get someone’s attention. A simple postcard with your name and address on it with a list of services will end up in recycling. A postcard with a picture of your staff, a clinic mascot, and a list of services may end up on the fridge. Think about the kind of unsolicited mail you throw away and the mail you keep. Use that as a rough guide in your marketing material decisions.  

7. Community Events

Your community likely has events throughout the year during every season. These events are great opportunities to meet new people and expose them to your medical practice. For a reasonable fee, you can rent out a “booth” or “table” and set up information to hand out at an event. You should be represented by knowledgeable and friendly staff members that do not mind meeting and greeting random people. This is an opportunity to show the personality of your medical practice and leave a good impression with your community. 

Medical practices that do a good job at community events will offer free screenings for anyone who stops by their booth or table. These screenings are often simple things like vision, hearing, or blood pressure. The results of that free screening are written down for that person to take home with them on a card. That card will also have all of the contact information they need to get in touch with your clinic for a follow-up.

8. Business Organizations

Joining a business organization is a great way to promote your medical practice amongst other businesses in the area. Many medical practices will join a local or regional Chamber of Commerce for networking opportunities and access to specialized resources. This organization’s goal is to facilitate the success of businesses in the area and help them connect with each other—an excellent approach to joining a business organization to see which one would most benefit your healthcare business. You do not need to become a member of every single business organization or club, but instead, join only ones that will help you and that have meetings you can attend. Also, if an opportunity arises for you to present at one of these meetings, take it so you can show off your expertise.

Medical advertising is a must for the healthcare business. Embrace some or all of these great examples above, and you will surely be able to grow your business!   Learn how much your competitors spend on advertising here.  This is a good page for medical marketing for doctors ROI (Return On Investment)

 

Medical Advertising Automation Step 1
Medical Advertising Automation Step 2
Medical Advertising Automation Step 3

Medical Marketing Chatbots For Improved Patient Satisfaction and Conversion to Appointments

What is a Medical Chatbot? A medical chatbot is designed to have a conversation or a discussion with a real patient. Simply, from the view of a doctor or a medical practice manager, a chatbot is nothing more than software based on AI algorithms (Artificial Intelligence)  that will perform automatic tasks within given parameters. 

Generally in the medical industry there are 2 types of chatbots.

1. Medical Marketing ChatBots 

Designed to convert a visiting patient (on your website) to a paying patient. These are called Medical Marketing ChatBots. They are not designed to diagnose any specific medical conditions. They have 2 important roles.

A) Existing patient – direct them to a specific information. Like how to reach the office after hours. Access to patient portal etc. 

B) New potential patient – as a potential patient lands on your website, you have 15 seconds to engage them. So the medical marketing ChatBot should “walk” the potential patient through specific questions and steps so they can eventually become your patient.

2. Medical Symptom ChatBots 

Health chatbots ask patients a series of questions – so the ChatBot can understand basic information, the condition of a patient – this is very much like the front desk staff in a clinic, who would ask 1) Do you have a fever? 2) Are you in pain? so to understand their symptoms and then the ChatBot sends the data to doctor, who can provide diagnoses and prescribe medicine in real time.

 

Intelligent Healthcare Marketing ChatBot App For Doctors

Generally in the medical industry there are 2 types of chatbots.

1. Medical Marketing ChatBots 

Designed to convert a visiting patient (on your website) to a paying patient. These are called Medical Marketing ChatBots. They are not designed to diagnose any specific medical conditions. They have 2 important roles.

A) Existing patient – direct them to a specific information. Like how to reach the office after hours. Access to patient portal etc. 

B) New potential patient – as a potential patient lands on your website, you have 15 seconds to engage them. So the medical marketing ChatBot should “walk” the potential patient through specific questions and steps so they can eventually become your patient.

2. Medical Symptom ChatBots 

Health chatbots ask patients a series of questions – so the ChatBot can understand basic information, the condition of a patient – this is very much like the front desk staff in a clinic, who would ask 1) Do you have a fever? 2) Are you in pain? so to understand their symptoms and then the ChatBot sends the data to doctor, who can provide diagnoses and prescribe medicine in real time.

 

Read more about

1. PatientGain’s medical marketing chatbot app 

2. How medical Chatbots work

6 Steps for Online Success For Clinics

Step No 1.

As medical practitioners, we have to realize that patient behavior is changing.  Patients are now looking for medical services online. 88 percent of patients search online for medical services and clinic information. Even 47 percent of existing patients look for additional, related services online on your own website or your competitor’s websites. So you must be present on the Web.  60 percent to 72 percent of patients look for your services, check your online reviews, using a mobile device. Make sure that you have website that is focused on Mobile Marketing for doctors.  Here are many examples of great ( and free Mobile, responsive and intelligent) websites.  Once your medical practice is online, there are 5 additional important areas to cover.

Online Success For Clinics

Step No 2.

In US, approximately, 78 percent of the time, your patients are going to use Google search engine to look for medical related services, reviews and other information.  So your first step is have a top notch Google presence.  Other places are important also, like Facebook, Yahoo, Bing etc. But start with Google.  There are 6 important aspects of Google presence. 

  1. Google Local Listing for your medical practice
  2. Google Maps, verified listing
  3. Google Reviews rankings
  4. Google Posts
  5. Google Organic results
  6. Google Paid Search 

Each of these should be addressed by your online strategy for your medical practice.  Many doctors and practice managers think that having a nice looking website will suffice. Unfortunately it is no longer enough to have a nice website and a Facebook page.

Each of the above mentioned 6 important aspects of Google presence require attention to detail, time and commitment, not to mention financial investment.

6 important aspects of Google presence.

Step No 3.

SEO or Search Engine Optimization for Doctors & Medical Practices can be defined in many ways. To provide you with a high level guidance, these 5 areas are most important: 

A. Google Local Listing for your medical practice

  1. Create a Google account
  2. Add you clinic’s accurate information – Name, address are the most important information – Phone should be checked.
  3. If your practice’s information is incorrect, you will have correct it
  4. You may have to claim your listing also.
  5. In certain cases you may have duplicate listings, these should be resolved.
  6. There are dozens of other Local directories – They should be checked and updated.  But Google, Facebook, Yelp, Yahoo/bing are the most important ones. Start with these.

B. Google Maps, verified listing

  1. Create a Google account
  2. Add you clinic’s accurate information in the Maps
  3. If your practice’s information is in correct, you will have correct it – sometime the Map Pin is Inaccurate
  4. You may have to claim your Map listing also.
  5. In certain cases you may have duplicate listings, these should be resolved.
  6. There are many of other map based directories – They should be checked and updated.  But Google, Map Quest, Apple Map are the most important.

C. Google Reviews rankings

  1. Create a Google account
  2. Check you reviews and ratings
  3. If your practice’s reviews are 4.5 and over 100 reviews on Google, then you are doing well. If less than this, you will need to focus on this area.
  4. Other important review sites are Yelp, Facebook and HealthGrades. But start with Google.

D.  Google Posts

Posting on Google is a new way to share relevant, fresh content with the people who are searching for you. Use images, videos and even animated GIFs to engage your audience, and add inline links to drive traffic to specific content. This enhanced format allows searchers to hear directly from the primary source — you — and complements existing results from across the web. One important note the Google Posts expire every week. You have to post every week.

E.  Google Organic results

Your content on your website is the most important factor on your website.  Content refers to your text, headings, sub-headings, main paragraph, images, videos, blogs etc.  Your website must contain non-copied, non-plagiarized content.

SEO or Search Engine Optimization for Doctors

Step No 4.

Every year, billions of dollars are spent on online advertising. Very broadly, online advertising can be divided into 2 main categories:

  1. Display advertising
  2. Search advertising

As a doctor and a medical practice manager, both of these are important for you. You can acquire new patients using both of these mediums.

Display Advertising

Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message. For example, if your potential patient is on Facebook and has recently clicked on or watched a video related to Breast Augmentation medical procedure and treatment, ads related this subject can be displayed to the potential patients. This is an example of display ads.

Search Advertising 

Search advertising is very common. Every time you are on Google and type a search term, lets say “Urgent Care near me”, Google search engine will usually display ads on the top of the web page.  In the middle, there is a map, reviews and business listings, and at the bottom, there are organic or free search results.  The advertisers pay a fee to display their ads in the top area.  If a user clicks on any of the ads, the advertiser pays a fee for each “Click” This is called Pay-Per-Click advertising. For medical practices and doctors, this is very effective and creates excellent ROI.  Google PPC ads produce excellent results, however it is complex and requires a professional to manage your campaign.

Step No 5.

Reviews marketing is another emerging area. Online reviews are impacting decisions of your prospect patients dramatically.  This is one area that will make your medical clinic shine or impact negatively more than any other strategy. In fact it should not be a marketing strategy, it should be a necessity.

There are 4 ways to acquire positive reviews, and at the same time, minimize negative reviews. So your marketing strategy should be to minimize any negative reviews, and maximize positive reviews.

4 Ways to acquire online reviews

  1. Using Texting/SMS apps. A text is sent to a patient asking for feedback after a visit.
  2. Using Email apps. An Email is sent to a patient asking for feedback after a visit.
  3. Using an iPad in the lobby.  A patient  is asked to provide feedback right after the visit.
  4. Using Social Media or your Website.  An app can be added to your business page on Facebook or your website, asking patients to provide feedback.

There is no quick and foolproof way do this “quickly”.  There are pros and cons for each approach.  Google and Yelp understand that businesses are striving to acquire more positive reviews and “bury” negative feedback, their algorithms are aware of SMS requests for reviews – and they are blocking reviews posted using SMS originated requests.  Having an iPad in the lobby can cause block of IP Address and so on.

4 Ways to acquire online reviews

Step No 6.

Social Media Marketing is another very important aspect of your marketing. Your potential and existing are hanging around on Facebook. You have to make it easy for them to do business with you.  Here are 5 steps.

5 Steps for Facebook Success for Doctors & Medical Practices

  1. Create Facebook Business Page for your medical practice.
  2. Optimize FacebookBusiness Page for your medical practice.
  3. Add apps to your FacebookBusiness Page for your medical practice. For example, add Contact Us app, add Appointment Requests app, add Promotions app.
  4. Add content to your FacebookBusiness Page for your medical practice
  5. Advertise your FacebookBusiness Page for your medical practice  on Facebook – There are multiple ways to promote your FacebookBusiness Page for your medical practice. You can hire a professional ( recommended ) or do it yourself.  Professionals who are certified advertising professionals will produce better results for you.

5 Steps for Facebook Success for Doctors & Medical Practices

Summary for Online Success For Doctors

These 6 steps are proven to add value for hundreds of medical practices. There are many other steps you can take to further improve your strategy. Monthly Email Marketing is another strategy, among many others.  Contact us so we can help you and view details GOLD package here.

PatientGain.com is a proven medical marketing solution, includes apps, websites, SEO, HIPAA compliance and account management.

To learn about What is the Foundation of Medical SEO (Search Engine Optimization) for Doctors 
To learn about How SEO Works For Doctors Websites, this is a good starting page. 
To learn about Short-cut SEO for Medical Practices, this is a good starting page.
To learn about Pricing and cost of SEO services for medical practices, this is a good starting page. 
To learn about How Much Do Doctors Spend On Advertising?
To learn about Medical SEO Voice Search Optimization For Doctors (BERT)
To learn about Local Medical SEO For Doctors
To learn about Mobile SEO For Medical Websites
To learn about Zero-Click SEO for Doctors & Medical Practices
To learn about Benefits Of Medical SEO Marketing
To learn about Key Items For SEO Evaluation of Medical Websites
To learn about Avoid Risky Plans – Use Proven Medical Marketing Strategies
To learn about Medical Marketing Using Emotionally Compelling Offline Media
To learn about Pre Launch Medical Marketing Checklist for Doctors
To learn about Medical SEO vs. Medical Advertising – Which One Is Better?
To learn about Is Your Medical Website Design “Future Proof”?
To learn about Medical Website Conversion Strategies
To learn about Medical Website Content Marketing Strategy
To learn about How to Acquire New Patients for Your Medical Practice
To learn about Medical Website Applications

 

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