Marketing experts for multi-location healthcare practices pricing starting at $500/mon per location. Involves a centralized strategy with localized execution.

Marketing multi-location healthcare practices involves a centralized strategy with localized execution, focusing on consistent branding while creating location-specific content. Key tactics include a unified website (one single main website, not multiple domains) with dedicated pages for each location, optimizing for local SEO and online reviews at each site, and managing location-specific advertising and social media. A central function should manage brand consistency, but local teams or coordinators should be empowered to create locally relevant content and campaigns.  The most common question asked by multi location practices, is should there be one main website or each location should have its own website, its own domain. Answer: One main unified website: Create a single website as the main hub. With location based multiple pages specific to each location. These serve as micro-sites for each location.

Healthcare Practice Marketing Platform by PatientGain.com for multi-location practices allows you replace 5 to 8 vendors with a single proven high performance digital marketing platform with awesome support.

Examples of types of multi-location healthcare practices

Acquired Practices: A common example is when a larger network acquires smaller groups, leading to a collection of subsidiaries that need to be integrated under one brand. 

Investor Led Practice Groups: Example could be a provider who has partnered with investors to create a brand. Then using the financial resources of the investment entity, duplicating the success of two locations to 12+ locations in 6 years.

MSOs : Management Services Organization. It is a company that provides non-clinical administrative and business services to healthcare providers, such as physician groups, clinics, and hospitals. 

Hospital Networks: Large health systems, such as Kaiser or Providence Health, operate multiple hospitals and clinics under a single brand.

Specialty Groups: Practices that focus on a specific area of medicine, such as Schweiger Dermatology Group, which quickly expanded to numerous locations.

Integrated Health Systems: Government-run or large private networks like the Veterans Administration (VA) that provide a wide range of services across a broad geographic area.

Urgent Care Centers: A single company can operate multiple urgent care clinics, sometimes with different service specializations like pediatrics or occupational health at different locations.

Regional Practices: A practice, like a urologist with 10 locations in the Atlanta area, can have a mix of facilities such as hospitals, treatment centers, and imaging centers in different counties.

What is different about marketing a practice with multiple locations VS a single location?

Marketing a practice with multiple locations is significantly more complex than marketing a single location, primarily due to the need to balance a consistent brand identity with localized marketing efforts for each unique market. 

Key Differences

Feature	Single-Location Practice	Multi-Location Practice
Website Strategy	Single standalone – one domain website	Highly recommended to have one domain (One website) and have multiple pages for each location, with localized content, and local focus on the sub pages.
Strategy & Coordination	A single, centralized strategy focusing on one local audience.	Requires a balance of centralized brand strategy from the main office/Corporate office and localized execution by each locations. High coordination is essential to avoid conflicting or duplicated campaigns.
Audience	A single, specific geographic target audience with relatively uniform needs and preferences.	Diverse local audiences across different regions, each with unique demographics, preferences, and cultural nuances.
Brand Management	Easier to maintain consistent messaging, visuals, and tone across all channels.	A major challenge is ensuring brand consistency (logos, voice, quality of service) across all locations while allowing for local flexibility. Clear brand guidelines are critical.
Local SEO & Web Presence	Focuses on optimizing one Google Business Profile (GBP) and one website’s content for a single area.	Requires optimizing a unique GBP for each location and creating dedicated, location-specific landing pages on the website. This avoids duplicate content issues and helps each location rank in local search results.
Data & Analytics	Manages a single set of performance data and KPIs.	Involves collecting and analyzing multiple data sets from various locations and platforms, which adds complexity to reporting. Data needs to be viewed at local, regional, and corporate levels.
Technology	Can rely on simpler, general marketing tools.	Often requires more sophisticated, integrated marketing technology platforms (e.g., CRM, review management software) designed to manage and track efforts across multiple locations efficiently.
Community Engagement	Easier to build personal, local connections through direct involvement.	Needs specific strategies for each location to build community trust and loyalty, such as sponsoring local events or charities, as what works in one city may not in another.

In essence, a single-location practice focuses its energy on dominating a single market with a focused strategy, while a multi-location practice must scale these efforts, managing increased complexity, coordination, and localization to connect with multiple diverse audiences effectively.

Example of a multi-location practice using Multi-Location service from PatientGain

Case Study Arthritis and Rheumatic Diseases.

Example 1: Marketing dashboard of 6 locations practice. In the month of Oct you can see there are 1334 effective leads, majority of these leads are from SEO and Local SEO and using the Multi-Location service from PatientGain.

Example 2: Marketing dashboard of 6 locations practice. In the month of Jan you can see there are 244 effective leads, majority of these leads are from SEO and Local SEO and using the Multi-Location service from PatientGain.

Case study results, 6 locations example of Arthritis and Rheumatic medical practice.

This practice located in an extremely competitive area on the east coast focuses on Arthritis and Rheumatic Diseases. In 2024, before using Multi-Location service from PatientGain, the customer was using 8 different vendors, apps, and service providers.

1. Website was developed by website company that provides services to many healthcare providers in US.
2. Hosting of the website was on GoDaddy platform.
3. There is one in-house marketing manager who also handles off-line traditional marketing and local relationships with primary care providers in the area.
4. Google and Facebook ads were being handled by a local advertising agency
5. SEO services were being offered by another national “medical SEO company”
6. Email marketing was being being done using MailChimp (but was done inconsistently)
7. Social Media posts were posted by the in-house marketing manager (but was done inconsistently)
8. Reputation management app was another company.
9. 2-Way Texting with patients was handled by another app / company
10. Another 3rd party app was used for ADA compliance on the website.

After using the Multi-Location service from PatientGain, the customer replaced 8 different vendors, apps, and service providers with one solution. The cost savings were more than 50% reduction in monthly fees. There is also considerable increase in business, as evidenced by the the live marketing dashboards above. For example there are 244 recorded new leads ( beginning of the year – January data). In the month of October the leads have increased to 1334 recorded new leads.

Case study results, 10 locations example of mental health medical practice.

5 years ago, during Covid, a lot of healthcare providers were trying to salvage their practices. This provide had a small practice, with 2 providers and 1 location, in the eastern US. They started using PLATINUM+ service for one location, and with the help of PatientGain, we launched telemedicine offering also. From the data below in the month of of July there are 2091 new leads, after subtracting sales calls and repeat callers. There are 7 active locations, and 3 new locations. Each of 7 location has $1000 / month advertising budget ( on Google ads ) and according to leads funnel data, 52% of new leads from organic SEO, 35% from Google ads.

Case study results & example of a dermatology medical practice with multiple locations in the in the east coast. The results are based on following good SEO practices.

In Jun 2023 there are 4433 website visits – In Nov 2025, it is 11976 website visits. All of locations for this customer have zero ads budget. All of the increase in the last 4 years, from 2021 to 2025, is due to the high conversion website, provided by the PatientGain PLATINUM service and the SEO of the website. This practice has increased new patients without spending any $$$ on advertising in the last 4 years, from 2021 to 2025.

Use this data as an example, as every customer will see different results. However feel free to book a Zoom meeting with PatientGain.