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Foundation Of Medical SEO

Question: What is the Foundation of Medical SEO (Search Engine Optimization) for Doctors

Answer: Website with high quality, non-plagiarized content written for your existing and future patients. Your content should target your existing and future patients and search engines. It should be focused on providing useful information to patients, not “selling” them.

Foundation Of Medical SEO
Foundation Of Medical SEO

PatientGain.com has created several products and offerings to help you achieve great SEO – Search Engine Optimization for your medical practice. Focus is on results which means new patients, this means top Google rankings, with significant focus on mobile search results and mobile marketing. Google search engine is the most accurate search engine with the best algorithms for search results. Majority of the world searches on Google. So for SEO for doctors, you must focus on Google first, and start with quality conversion website and add  Unique, High Quality Content – This means Non-Copied, Non-Plagiarized Content. Your content must be at least 90% unique. Content should be on-topic, and relevant.  For example, if your website is about your Medspa, list each services on a separate page with proper headings, images with proper tags, and then content that supports the heading of the page. Provide links when appropriate.  

Use only original content. If you use plagiarized content on your website, you are hurting yourself.

In this following example, the content quality will fail, and PatientGain.com will not add low quality content to your website.

8 Reasons Why Content Is Important. 

Your Content Is the Single Most Important Factor in Your Online Success. 

1. Content defines your brand.
2. Content expresses who you are, how you conduct your business.
3. Content is read by the Search Engines – and this results in GOOD or POOR rankings – You should NEVER copy content from another site.  Checking ideas from other websites is OK, but copying content is like shooting yourself in the foot.
4. Content can make your marketing flourish.
5. Content can make your advertising irresistible.
6. Social media loves GOOD content.
7. Email marketing with good quality content will give you higher open-rates.
8. Best of all – Patients LOVE Useful content.

What Is Content & Why Is It Important?

1) Text, words and sentences – useful information for the reader.
2) Images with relevant tags and links
3) Videos, diagrams, and other visual aids that support the main headings, sub headings and actual paragraph text.

This information is consumed by your prospect and existing patients in the form of Website pages, Blogs, Facebook Posts, Email Newsletters, Images on Instagram, Feeds on Twitter, SMS text messages on mobile devices.  Hence your medical marketing content should be interesting, attractive, useful, and provide value to your prospect patient or an existing patient. Unique quality content on your own website is the single most important factor for higher SEO rankings for doctors and medical practices.

PatientGain.com platform contains 6 different apps that help you with content marketing.

For example, as a PLATINUM customer, a professional content writer writes content for specific services you offer, then it is optimized by PatientGain’s AI SEO Agent (its an app) read and approved by the project manager (human), and then added by a professional wordpress graphic designer, who adds the content, adds images, proper headings, and then your page is submitted to the search engines.  Of course the content is then monitored for the SEO performance and results. 

The Importance of High-Quality Content for Medical SEO

High-quality content is the cornerstone of successful medical SEO. Here’s why:  

1. Improved Search Engine Rankings:

  • Keyword Relevance: Well-written content that incorporates relevant keywords can improve your website’s ranking in search engine results pages (SERPs).  
  • User Experience: Search engines prioritize websites that offer a great user experience. High-quality content that is easy to read and understand contributes to a positive user experience.  

2. Building Trust and Credibility:

  • Expert Authority: By providing informative and accurate content, you establish yourself as a trusted authority in your field.
  • Patient Education: Educating patients about health conditions, treatments, and preventive measures can build trust and loyalty.  

3. Attracting and Retaining Patients:

  • Engaging Content: High-quality content can capture the attention of potential patients and encourage them to learn more about your practice.  
  • Lead Generation: By providing valuable information, you can generate leads and convert them into patients.  

4. Enhanced User Experience:

  • Easy-to-Read Content: Well-structured and easy-to-read content improves the overall user experience.  
  • Mobile-Friendly Content: Ensure your content is optimized for mobile devices to cater to a wider audience.  

Key Content Strategies for Medical SEO:

  • Service Pages: Create detailed service pages that explain your offerings.
  • Patient Education Materials: Develop patient education materials like brochures and videos.
  • FAQs: Answer common patient questions.  
  • Testimonials: Showcase positive patient reviews.

Remember:

  • Quality Over Quantity: Focus on creating high-quality content, even if it means producing less frequently.  
  • Keyword Optimization: Use relevant keywords naturally throughout your content.  
  • Mobile-First Approach: Optimize your content for mobile devices.
  • User Experience: Prioritize a positive user experience by using clear language and easy-to-navigate website design.  
  • Regular Updates: Keep your content fresh and up-to-date.  

By implementing these strategies, you can improve your medical website’s visibility, attract more patients, and establish yourself as a trusted healthcare provider.   Sources and related content

Eight Steps For Achieving Great ROI Results for Doctors

The term “SEO” can have different meaning to different professionals, but we will assume that you are a doctor, physician, dentist, surgeon or an administrator of a practice.  We have seen that these professionals mean high search rankings, and simply want to acquire more patients using “SEO”.  So based on this, we will define SEO beyond the Search Engine Optimization strategies. To our audience, doctors and practice managers they mean Good Medical Marketing and its composition.

Step 1 : Website Overall Strategy – Including the Website and SEO

Step 2 : Website Content Marketing

Step 3 : Local SEO & Organic Strategy

Step 4 : Social Media Marketing

Step 5 : Online Advertising Plan

Step 6 : Online Reviews Management & Marketing

Step 7 : Email Marketing & Email Automation

Step 8 : Conversion Automation 

https://www.patientgain.com/presentation-for-patient-acquisition