6 Key Medical Marketing Ideas For Doctors & Medical Practices

Easy To Implement Medical Marketing Ideas For Doctors & Medical Practices $499/mon to $599/mon. Used by The Top Clinics in USA.

Over 93 Percent of Medical Healthcare Practices have switched over to EMR system. But majority of the clinics are not using the valuable data that resides in their EMR for Marketing to Patients and Patient Engagement. 

Running any healthcare practice takes long hours and a multi-disciplinary approach. Running a buoyant and profitable Medical Care Clinic adds a whole new promotional dynamic to the mix.  Competing for patients is an everyday reality in healthcare and accessing a solution that not only works but also has key facility integration assets not only makes sense, it’s essential given all the other priorities that are consuming your valuable time. There are 6 key strategies every practice should use.

4 Medical Marketing Ideas

EMR Patient Data and Ethical Use of Patient Information & HIPAA Compliance

Over 93 percent of medical clinics now utilize an EMR to track and document a patient’s progress through the clinical visit, but how did that patient arrive at your Front Office and how do you ensure that they will preferentially consider you next time? Patient attraction and post visit, ongoing patient engagements are the keys to generating new patient visits and ensuring repeat visits and positive recommendations.

Medical Marketing EMR Connector – Free Software Included with GOLD & PLATINUM PACKAGES

Healthcare Marketing Ideas For Medical Clinics

Emotional Medical Marketing Techniques and Strategy

Emotional Medical Marketing is focused on healthcare advertising and marketing that appeals to a potential patient’s emotional state and desire. Here are 4 examples:

Example 1 :  Medical Weight Loss Clinic :  An example of this type medical marketing is a weight-loss clinic show casing a thin person (usually an actor or a past real patient) and using a testimonial along with an “attractive” image of a thin person.

Example 2 : A Medspa or Aesthetics clinic may display before and after picture of a past patient who used Botox(r) injections. Plastic Surgeons use a LOT OF EMOTIONAL Medical Marketing.

Example 3 : An Urgent Care practice may show picture of empty and clean waiting rooms. This appeals to a patient looking for an immediate care, and who does not want to wait in long lines at the emergency room. 

Example 4 : A dental practice may show picture of patient with beautiful, perfect white teeth, along with an unforgettable smile. 

The results and ROI of Emotional Medical Marketing are immense. And PatientGain data shows that patients have become acceptable to this practice and they “attach” themselves to a brand more than a brand who focuses on “prices” only.

 

Emotional Medical Marketing Techniques and Strategy

 

Emotional Medical Marketing

Medical Marketing Ideas & Solutions 

First, you have to realize that Medical Marketing can be divided into two main categories:

1. Offline Traditional Advertising and Marketing Techniques

2. Online, Internet based Advertising and Marketing Techniques

Both of these strategies and approaches have their merits. Since offline traditional advertising and marketing is on decline, and most  healthcare patients are going to online resources to find a doctor, a medical procedure or a medical practice, we will focus on Online, Internet based advertising and marketing techniques, approaches and proven ROI, based on results from hundreds of clinics across USA and Canada.

The PatientGain.com Medical Marketing solution contains 18 ideas that help you streamlines new patient attraction by utilizing effective online promotional strategies and sophisticated technology, both have been custom designed specifically for healthcare clinics. The PatientGain.com solution provides for a sophisticated suite of patient attraction applications that work in concert with your web site and provide a seamless integration of online promotion with effective results tracking. Patients are not only attracted to your medical conversion web site, mobile site and social media, Facebook Business pages; they can book appointments directly to your Front Office from all three marketing sources.

Healthcare Medical Marketing Influencers

Every physician, medical practice owner and administrator should understand that there are 5 important aspects shaping the healthcare and patient care in USA & Canada.

No. 1 Public health delivery systems – Shift from hospitals to individual clinics 

No. 2 Health Care coverage – Focus on prevention and awareness

No. 3 Drug development and technology impact – Time to develop and bring new medicine is decreasing. Supercomputers and bio-technology is helping humanity and bringing hope. New drugs, new ways of non-invasive robotics are changing the outcomes and shortening the recovery time of patients. 

No. 4 Health Care and information technology impact – Information is no longer in silos – Internet specifically has made the information available to billions of patients across the globe.  

No. 5 Health Care commercialization – Ability for physicians and healthcare providers to reach patients directly.  More and more Physicians, Dentists, Surgeons, MedSpas, Pharma & Medical Practices are turning to online medical marketing to acquire more patients and provide timely services to patients.

Medical Marketing Using Mobile Devices
PatientGain.com EMR Integration

Read About Details of 18 Medical Marketing Ideas – Available Using GOLD Package.

This page outlines GOLD package impact on customer with 5 locations.

To accelerate new patient processing, PatientGain.com also provides healthcare clients with online patient registration forms, saving the patient time in the clinic and adding an automated process to what is otherwise a tedious, in-clinic patient experience. Patients are happier, your Front Office work load is decreased and door to door throughput times are accelerated. Appointment Scheduling App for Doctors & Medical Practices is another example. Read more about this app and how it helps your healthcare practice.

PatientGain.com will also work directly with your EMR provider to integrate online patient appointments with your EMR patient process. This saves time for both the patient and your Front Office and removes potential process redundancy.

EMR data belongs to your clinic and not to the EMR company.  This data has very useful information. This patient information can be ethically used to build better relationship with your patients, and hence helps you provide higher level of patient experience.

HIPAA Compliant Medical Marketing
Medical Marketing & HIPAA
Medical Marketing Using Mobile Email Marketing

Automated Technology for EMR Integration Using API and HTTPS

The PatientGain.com system provides the ideal automated technological solution to effect, out of clinic patient communication. You can quickly and easily create custom healthcare communications to your patients’ via the PatientGain.com system and then track those e-communications to verify and confirm that your patient messages or e-alerts have been both received and opened.

Understanding how patients really feel about their visit with your clinic is critically important to maintaining a high caliber, patient centric practice. The PatientGain.com system provides a post clinic visit, patient satisfaction component, sending a quick response “How did we do” inquiry to the patient. If the patient responds positively, they are then asked to provide you with a rewarding, positive online review. All reviews are tracked internally within your PatientGain.com system for quick and easy analysis and reference. Read more about Healthcare Marketing EMR Connector.

Online Advertising For Medical Practice

Having expended considerable cost and effort to generate a first time patient visit, how best to re-engage with that patient effectively and on an automated basis so as to stay top of mind at their next need for a retail clinic visit? The PatientGain system incorporates a patient re-engagement application making reaching out to your entire patient database on a monthly basis an easy, efficient and automated opportunity, not the traditional chore that never happens.

PatientGain Provides Additional Benefits for Medical Practice Marketing

Clinic owners, practice managers, dentists and doctors are often forced to work with multiple applications and incompatible online tools to help drive their business. There’s a lot to keep track of: website management, social media, Facebook, online advertising, website lead management, generating positive reviews, minimizing negative reviews, monthly email marketing, call tracking, online payments and much more… it can all be difficult to juggle. What’s more, where do you find the time to manage your efforts online while running your clinic effectively and treating your patients? PatientGain data shows you will save 21 to 44 hours a month ( on average 32 hours a month)  by using an Integrated Comprehensive Medical Practice Marketing system from PatientGain. At $47/hour , your average opportunity cost,  this is savings of $1527 per month, or $18K per year, per clinic. This does not include improvement in increased patient acquisition and patient referrals and patient engagement.

PatientGain.com is a certified premier google partner for healthcare.

Content Marketing for Doctors & Medical Practices

Medical Marketing Platform from PatientGain.com creates new content for your clinic to send out each month, sets up your campaigns, and automates your email and content marketing strategies.

What is content & why is it important

1) Text, words and sentences – useful information for the reader.
2) Images with relevant tags and links
3) Videos, diagrams, and other visual aids that support the main headings, sub headings and actual paragraph text.

This information is consumed by your prospect and existing patients in the form of Website pages, Blogs, Facebook Posts, Email Newsletters, Images on Instagram, Feeds on Twitter, SMS text messages on mobile devices.  Hence your medical marketing content should be interesting, attractive, useful, and provide value to your prospect patient or an existing patient. Unique quality content on your own website is the single most important factor for higher SEO rankings for doctors and medical practices.

Read more about  Content Marketing for Doctors & Medical Practices.

Content Marketing for Doctors & Medical Practices

Healthcare Medical Marketing Influencers

Every physician, medical practice owner and administrator should understand that there are 5 important aspects shaping the healthcare and patient care in USA & Canada.

No. 1 Public health delivery systems – Shift from hospitals to individual clinics 

No. 2 Health Care coverage – Focus on prevention and awareness

No. 3 Drug development and technology impact – Time to develop and bring new medicine is decreasing. Supercomputers and bio-technology is helping humanity and bringing hope. New drugs, new ways of non-invasive robotics are changing the outcomes and shortening the recovery time of patients. 

No. 4 Health Care and information technology impact – Information is no longer in silos – Internet specifically has made the information available to billions of patients across the globe.  

No. 5 Health Care commercialization – Ability for physicians and healthcare providers to reach patients directly.  More and more Physicians, Dentists, Surgeons, MedSpas, Pharma & Medical Practices are turning to online medical marketing to acquire more patients and provide timely services to patients.

Medical Marketing Using Email

Content Medical Marketing Distribution For Doctors

As healthcare commercialization continues at at rapid rate, every healthcare provider is forced to reach patients directly. Online advertising for doctors is the only scalable solution avail these days. Offline advertising is very expensive and ROI for doctors is very low. PatientGain.com’s Content Distribution Engine is based Medical Marketing Strategy that promotes C.O.P.E – Create Once Promote Everywhere –  Once your content is created, you approve it, and then it is pushed to multiple mediums.

  1. Websites
  2. Facebook ( & other social media )
  3. Email Marketing
  4. SMS Marketing
  5. Promotions
  6. Blogs
  7. Auto-Responders
  8. and many additional apps

 

Medical Marketing PatientGain Reviews

Medical Marketing & Google Organic Search Engine Results  – Example Data – From a Customer Dashboard

In the example figure below, you will notice that from a 30 days period, Dec 22 to Jan 21 time frame, there were 660 visits from Google Organic Search Engine Results ( $0 spent in 30 days period – however this customer is on PLATINUM Package and quality of the content on the website and other SEO Strategies are the reason ), while there were 491 visits from Google Adwords Campaign ( $3201 spent in 30 days period ).  The data and results gets more interesting. Each visitor who visited from Google Organic Search Engine Results, read 2.53 pages compared to 1.71 pages read.  This also starts to make a big difference as investment in good quality content is further rewarded by “high quality score”, which indirectly helps you reduce PPC advertising costs. Content marketing for doctor‘s websites is very important to achieve high SEO rankings for healthcare.

Medical Marketing & Google Organic Search Engine Results

Medical Marketing & Google Organic Search Engine Results

Content Medical Marketing Distribution For Doctors

Jumpstart Your Healthcare Marketing Using Social Media. Start Posting on Facebook Using Automation and Medical Content Designed Just for Your Specialty.  Patientgain.com Provides Medical Marketing Content for Your Medical Services. 

Most of the doctors and medical marketing staff at practices do not have time to attend to daily and weekly postings on Facebook and other Social Media. PatientGain.com’s Facebook Posting App includes content created for you. You simply need to approve the content.  See more details here.

4 Key Apps For Facebook Marketing For Doctors and Healthcare Medical Practices

These apps have been used by hundreds of successful healthcare providers.
Medical Marketing App No 1.  Acquire Positive Reviews From Patients Who Have Already Liked You.
Example 1:
https://www.facebook.com/Columbiaclinic82nd/app/915074398624904/
Example 2:
https://www.facebook.com/AFCUrgentCareCentennial/app/915074398624904/

Medical Marketing App No 2.  Allow Patients Who Are On Facebook To Request An Appointment
Example 1:
https://www.facebook.com/Columbiaclinic82nd/app/915074398624904/
Example 2:
https://www.facebook.com/FrancisMedEsthetics/app/1541825292544365/

Medical Marketing App No 3.  Allow Patients Who Are On Facebook To See Your Promotions and Redeem a Promotion
Example 1:
https://www.facebook.com/FrancisMedEsthetics/app/182873295081640/
Example 2:
https://www.facebook.com/Columbiaclinic82nd/app/182873295081640/

Medical Marketing App No 4.  Use Facebook Posting App For Doctors & Medical Practices, To Post Unlimited Posts - Content Provided to Doctors and Medical Practices
Example 1:
https://www.facebook.com/pg/Columbiaclinic82nd/posts/?ref=page_internal
Example 2:
https://www.facebook.com/pg/FrancisMedEsthetics/posts/?ref=page_internal

 

 

 

Summary for Online Success For Doctors

These 6 steps are proven to add value for hundreds of medical practices. There are many other steps you can take to further improve your strategy. Monthly Email Marketing is another strategy, among many others.  Contact us so we can help you and view details GOLD package here.

Medical Marketing ROI Examples

Example 1. Primary Care Physician with a Walk-In Clinic

Review of a real customer.  Location is east coast – mid-level competition. Doctor Jones has been in practice for the last 13 years. Her focus has been Primary Care, Internal Medicine and general wellness with focus on Diabetic patients.  However, since last 3 years, multiple clinics have opened within her 5 mile radius. In addition, two Urgent Care clinics have also impacted her business. In the past all she had to do was to advertise in local yellow pages, few referral practices and business had grown due to her excellent focus on patient care. Due to competition, her average patient count had steadily decreased from 30 patients a day to 22.

In this case, Doctor Jones had to focus on new patient acquisition.  She search online for “online advertising for doctors” and found PatientGain.com as the first organic listing on Google. She signed up for PatientGain.com’s GOLD Service for $499/mon.  The results have been as follows:

Nov 2016 – Go live with new website, along with 20 apps embedded in the new Medical Marketing website.  135 phone calls received in the first month.  116 unique phone calls.

Dec 2016 – 434 phone calls received in the 2nd month.  388 unique phone calls.

Jan 2017 – 621 phone calls received in the 3rd month.  534 unique phone calls.

Feb 2017 – 518 phone calls received in the 4th month.  419 unique phone calls.

Mar 2017 – 599 phone calls received in the 5th month.  450 unique phone calls.

Apr 2017 – 697 phone calls received in the 6th month.  541 unique phone calls.

May 2017 – 801 phone calls received in the 7th month.  643 unique phone calls.

By the end of 7th month, Doctor Jones had achieved her target of 30 patients per day.   Mission accomplished. 

Medical Marketing ROI Example

Medical Marketing Return On Investment (ROI) Formula 

Medical Marketing ROI Formula

Example 2. Specialty Care Physician with a Specific Offering (Cash-Basis)

Medical Marketing ROI Calculator Example 

For example in this case, this healthcare provider provides Ketamine Infusion based treatment focusing on Anxiety Treatment.  most the treatments are on cash basis. Each treatment is approx. $300. With lifetime value of each patient approx. $3000.

Using PatientGain.com’s marketing techniques, HIPAA compliant software, Facebook apps, Google Advertising apps, Yahoo& Bing Advertising apps, Organic Content based SEO, Local SEO and unique Key-Word Tracking software, the following ROI was calculated in the 5th month of the launch.

Month 5 total spend $3200.

New patients 37 with avg initial spend $300 -total revenue generated $11,100

ROI Calculated :  2.46 Times

If calculated using LTV ( Life Time Value ) = $111,000 – with 70% patient retention = $77,700

ROI Calculated :  23.28 Times

Average ROI Calculated : 12.87 Times

 

 

Example 3. Pediatric Urgent Care – 10 Locations. 

Medical Marketing ROI Calculator Example 

For example in this case, this healthcare provider provides urgent care for children – They open mid day and stay open till mid-night. The clinics have been open for 10+ years and their focus has been referrals and using a local web development company.  The owner is a physician and has successfully grown the business to many locations with over 100 healthcare employees.  In 2017 the practice owner   was interested in latest changes in marketing for doctors.  During practice owner’s research he found PatientGain.com’s GOLD package and was intrigued.  Initially 5 locations were converted to the GOLD package. After 8 months, all 10 locations have been converted to GOLD package and experienced growth in business.  During Jan 2018, KPI reports from the PatientGain.com’s dashboard revealed the following data.

Using PatientGain.com’s marketing techniques, HIPAA compliant software, Facebook apps, Google Advertising apps, Yahoo& Bing Advertising apps, Organic Content based SEO, Local SEO and unique Key-Word Tracking software, the following ROI was calculated in the 9th month of the launch.

Location 1 :
Jan 2017 – Total 621 patients  – Jan 2018 – Total  852 patients – ROI Exceeded the planned return.

Location 2 :
Jan 2017 – Total 691 patients  – Jan 2018 – Total 1092 patients – ROI Exceeded the planned return.

Location 3 :
Jan 2017 – Total 870 patients  – Jan 2018 – Total 1105 patients – ROI Exceeded the planned return.

Location 4 :
Jan 2017 – Total 483 patients  – Jan 2018 – Total 671 patients – ROI Exceeded the planned return.

Location 5 :
Jan 2017 – Total 1054 patients  – Jan 2018 – Total 1353 patients – ROI Exceeded the planned return.

Location 6 :
Jan 2017 – Total 466 patients  – Jan 2018 – Total 783 patients – ROI Exceeded the planned return.

Location 7 :
Jan 2017 – Total 381 patients  – Jan 2018 – Total 579 patients – ROI Exceeded the planned return.

Location 8 :
Jan 2017 – Total 644 patients  – Jan 2018 – Total 853 patients – ROI Exceeded the planned return.

Location 9 :
Jan 2017 – Total 625 patients  – Jan 2018 – Total 778 patients – ROI Exceeded the planned return.

Location 10 :
Jan 2017 – Total 461 patients  – Jan 2018 – Total 825 patients – ROI Exceeded the planned return.

 

Average ROI Calculated : 15.17 Times – From 10 locations.

Read more at RWJF.ORG

PatientGain.com is used by the TOP healthcare medical practices in USA & Canada. Website development companies also use our apps to help their healthcare clients. 

To learn about Website Strategies and Website Examples for Doctors & Medical Practices, please go here.

To learn about Search Engine Optimization for Doctors & Medical Practices, please go here.

To learn about Pay Per Click PPC Advertising for Doctors & Medical Practices, please go here.

To learn about Content Marketing Strategies for Doctors & Medical Practices, please go here.

To learn about GOLD Package Marketing for Doctors & Medical Practices, please go here.

To learn about Industry's  SEO Management Pricing For Doctors & Medical Practices, please go here.

To learn about Industry's  PPC Management Pricing For Doctors & Medical Practices, please go here.

To learn about Medical Marketing ROI Calculator and Examples For Doctors & Medical Practices, please go here.

To learn about A/B Tested Conversion Websites and Examples For Doctors & Medical Practices, please go here.

Online Medical Marketing

FREE TRIAL Facebook Posting App for Doctors & Medical Practices – Medical Marketing The Easy Way.