Medical Marketing For Doctors 1 (888) 600-4172

Medical Marketing Ideas For Doctors

Easy To Implement Medical Practice Marketing Ideas For Doctors & Medical Practices $499/mon to $599/mon. Call 888-600-4172.

Over 91 Percent of Medical Clinics has switched over to EMR system. But majority of the clinics are not using the valuable data that resides in their EMR for Marketing to Patients. 

Running any healthcare practice takes long hours and a multi-disciplinary approach. Running a buoyant and profitable Medical Care Clinic adds a whole new promotional dynamic to the mix.  Competing for patients is an everyday reality in healthcare and accessing a solution that not only works but also has key facility integration assets not only makes sense, it’s essential given all the other priorities that are consuming your valuable time. There are 6 key strategies every practice should use.

Medical Marketing Ideas For Doctors Using EMR

EMR Patient Data and Ethical Use of Patient Information & HIPAA Compliance

Over 91 percent of medical clinics now utilize an EMR to track and document a patient’s progress through the clinical visit, but how did that patient arrive at your Front Office and how do you ensure that they will preferentially consider you next time? Patient attraction and post visit, ongoing patient engagements are the keys to generating new patient visits and ensuring repeat visits and positive recommendations.

Medical Marketing Ideas For Medical Clinics

Medical Marketing Ideas & Solutions 

First, you have to realize that Medical Marketing can be divided into two main categories:

1. Offline Traditional Advertising and Marketing Techniques

2. Online, Internet based Advertising and Marketing Techniques

Both of these strategies and approaches have their merits. Since offline traditional advertising and marketing is on decline, and most patients are going to online resources to find a doctor, a medical procedure or a medical practice, we will focus on Online, Internet based advertising and marketing techniques, approaches and proven ROI, based on results from hundreds of clinics across USA and Canada.

The PatientGain.com Medical Marketing solution contains 18 ideas that help you streamlines new patient attraction by utilizing effective online promotional strategies and sophisticated technology, both have been custom designed specifically for healthcare clinics. The PatientGain.com solution provides for a sophisticated suite of patient attraction applications that work in concert with your web site and provide a seamless integration of online promotion with effective results tracking. Patients are not only attracted to your medical conversion web site, mobile site and social media, Facebook Business pages; they can book appointments directly to your Front Office from all three marketing sources.

PatientGain.com EMR Integration

Read About Details of 18 Medical Marketing Ideas – Available Using GOLD Package.

This page outlines GOLD package impact on customer with 5 locations.

To accelerate new patient processing, PatientGain.com also provides healthcare clients with online patient registration forms, saving the patient time in the clinic and adding an automated process to what is otherwise a tedious, in-clinic patient experience. Patients are happier, your Front Office work load is decreased and door to door throughput times are accelerated.

PatientGain.com will also work directly with your EMR provider to integrate online patient appointments with your EMR patient process. This saves time for both the patient and your Front Office and removes potential process redundancy.

EMR data belongs to your clinic and not to the EMR company.  This data has very useful information. This patient information can be ethically used to build better relationship with your patients, and hence helps you provide higher level of patient experience.

HIPAA Compliant Medical Marketing
Medical Marketing & HIPAA

Automated Technology for EMR Integration Using API and HTTPS

The PatientGain.com system provides the ideal automated technological solution to effect, out of clinic patient communication. You can quickly and easily create custom healthcare communications to your patients’ via the PatientGain.com system and then track those e-communications to verify and confirm that your patient messages or e-alerts have been both received and opened.

Understanding how patients really feel about their visit with your clinic is critically important to maintaining a high caliber, patient centric practice. The PatientGain.com system provides a post clinic visit, patient satisfaction component, sending a quick response “How did we do” inquiry to the patient. If the patient responds positively, they are then asked to provide you with a rewarding, positive online review. All reviews are tracked internally within your PatientGain.com system for quick and easy analysis and reference.

Online Advertising For Medical Practice

Having expended considerable cost and effort to generate a first time patient visit, how best to re-engage with that patient effectively and on an automated basis so as to stay top of mind at their next need for a retail clinic visit? The PatientGain system incorporates a patient re-engagement application making reaching out to your entire patient database on a monthly basis an easy, efficient and automated opportunity, not the traditional chore that never happens.

PatientGain Provides Additional Benefits for Medical Practice Marketing

Clinic owners, practice managers, dentists and doctors are often forced to work with multiple applications and incompatible online tools to help drive their business. There’s a lot to keep track of: website management, social media, Facebook, online advertising, website lead management, generating positive reviews, minimizing negative reviews, monthly email marketing, call tracking, online payments and much more… it can all be difficult to juggle. What’s more, where do you find the time to manage your efforts online while running your clinic effectively and treating your patients? PatientGain data shows you will save 21 to 44 hours a month ( on average 32 hours a month)  by using an Integrated Comprehensive Medical Practice Marketing system from PatientGain. At $47/hour , your average opportunity cost,  this is savings of $1527 per month, or $18K per year, per clinic. This does not include improvement in increased patient acquisition and patient referrals and patient engagement.

PatientGain.com is a certified premier google partner for healthcare.

6 Steps for Online Success For Clinics

Step No 1.

As medical practitioners, we have to realize that patient behavior is changing.  Patients are now looking for medical services online. 88 percent of patients search online for medical services and clinic information. Even 47 percent of existing patients look for additional, related services online on your own website or your competitor’s websites. So you must be present on the Web.  60 percent to 72 percent of patients look for your services, check your online reviews, using a mobile device. Make sure that you have website that is focused on Mobile Marketing for doctors.  Here are many examples of great ( and free Mobile, responsive and intelligent) websites.  Once your medical practice is online, there are 5 additional important areas to cover. Online Success For Clinics  

Step No 2.

In US, approximately, 78 percent of the time, your patients are going to use Google search engine to look for medical related services, reviews and other information.  So your first step is have a top notch Google presence.  Other places are important also, like Facebook, Yahoo, Bing etc. But start with Google.  There are 6 important aspects of Google presence. 
  1. Google Local Listing for your medical practice
  2. Google Maps, verified listing
  3. Google Reviews rankings
  4. Google Posts
  5. Google Organic results
  6. Google Paid Search 
Each of these should be addressed by your online strategy for your medical practice.  Many doctors and practice managers think that having a nice looking website will suffice. Unfortunately it is no longer enough to have a nice website and a Facebook page. Each of the above mentioned 6 important aspects of Google presence require attention to detail, time and commitment, not to mention financial investment. 6 important aspects of Google presence.  

Step No 3.

SEO or Search Engine Optimization for Doctors & Medical Practices can be defined in many ways. To provide you with a high level guidance, these 5 areas are most important:  A. Google Local Listing for your medical practice
  1. Create a Google account
  2. Add you clinic’s accurate information – Name, address are the most important information – Phone should be checked.
  3. If your practice’s information is incorrect, you will have correct it
  4. You may have to claim your listing also.
  5. In certain cases you may have duplicate listings, these should be resolved.
  6. There are dozens of other Local directories – They should be checked and updated.  But Google, Facebook, Yelp, Yahoo/bing are the most important ones. Start with these.
B. Google Maps, verified listing
  1. Create a Google account
  2. Add you clinic’s accurate information in the Maps
  3. If your practice’s information is in correct, you will have correct it – sometime the Map Pin is Inaccurate
  4. You may have to claim your Map listing also.
  5. In certain cases you may have duplicate listings, these should be resolved.
  6. There are many of other map based directories – They should be checked and updated.  But Google, Map Quest, Apple Map are the most important.
C. Google Reviews rankings
  1. Create a Google account
  2. Check you reviews and ratings
  3. If your practice’s reviews are 4.5 and over 100 reviews on Google, then you are doing well. If less than this, you will need to focus on this area.
  4. Other important review sites are Yelp, Facebook and HealthGrades. But start with Google.
D.  Google Posts Posting on Google is a new way to share relevant, fresh content with the people who are searching for you. Use images, videos and even animated GIFs to engage your audience, and add inline links to drive traffic to specific content. This enhanced format allows searchers to hear directly from the primary source — you — and complements existing results from across the web. One important note the Google Posts expire every week. You have to post every week. E.  Google Organic results Your content on your website is the most important factor on your website.  Content refers to your text, headings, sub-headings, main paragraph, images, videos, blogs etc.  Your website must contain non-copied, non-plagiarized content. SEO or Search Engine Optimization for Doctors  

Step No 4.

Every year, billions of dollars are spent on online advertising. Very broadly, online advertising can be divided into 2 main categories:
  1. Display advertising
  2. Search advertising
As a doctor and a medical practice manager, both of these are important for you. You can acquire new patients using both of these mediums.
Display Advertising Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message. For example, if your potential patient is on Facebook and has recently clicked on or watched a video related to Breast Augmentation medical procedure and treatment, ads related this subject can be displayed to the potential patients. This is an example of display ads. Search Advertising  Search advertising is very common. Every time you are on Google and type a search term, lets say “Urgent Care near me”, Google search engine will usually display ads on the top of the web page.  In the middle, there is a map, reviews and business listings, and at the bottom, there are organic or free search results.  The advertisers pay a fee to display their ads in the top area.  If a user clicks on any of the ads, the advertiser pays a fee for each “Click” This is called Pay-Per-Click advertising. For medical practices and doctors, this is very effective and creates excellent ROI.  Google PPC ads produce excellent results, however it is complex and requires a professional to manage your campaign. Search advertising for doctors

Step No 5.

Reviews marketing is another emerging area. Online reviews are impacting decisions of your prospect patients dramatically.  This is one area that will make your medical clinic shine or impact negatively more than any other strategy. In fact it should not be a marketing strategy, it should be a necessity. There are 4 ways to acquire positive reviews, and at the same time, minimize negative reviews. So your marketing strategy should be to minimize any negative reviews, and maximize positive reviews. 4 Ways to acquire online reviews
  1. Using SMS/Texting apps. A text is sent to a patient asking for feedback after a visit.
  2. Using Email apps. An Email is sent to a patient asking for feedback after a visit.
  3. Using an iPad in the lobby.  A patient  is asked to provide feedback right after the visit.
  4. Using Social Media or your Website.  An app can be added to your business page on Facebook or your website, asking patients to provide feedback.
There is no quick and foolproof way do this “quickly”.  There are pros and cons for each approach.  Google and Yelp understand that businesses are striving to acquire more positive reviews and “bury” negative feedback, their algorithms are aware of SMS requests for reviews – and they are blocking reviews posted using SMS originated requests.  Having an iPad in the lobby can cause block of IP Address and so on. 4 Ways to acquire online reviews

Step No 6.

Social Media Marketing is another very important aspect of your marketing. Your potential and existing are hanging around on Facebook. You have to make it easy for them to do business with you.  Here are 5 steps. 5 Steps for Facebook Success for Doctors & Medical Practices
  1. Create Facebook Business Page for your medical practice.
  2. Optimize FacebookBusiness Page for your medical practice.
  3. Add apps to your FacebookBusiness Page for your medical practice. For example, add Contact Us app, add Appointment Requests app, add Promotions app.
  4. Add content to your FacebookBusiness Page for your medical practice
  5. Advertise your FacebookBusiness Page for your medical practice  on Facebook – There are multiple ways to promote your FacebookBusiness Page for your medical practice. You can hire a professional ( recommended ) or do it yourself.  Professionals who are certified advertising professionals will produce better results for you.
5 Steps for Facebook Success for Doctors & Medical Practices

Summary for Online Success For Doctors

These 6 steps are proven to add value for hundreds of medical practices. There are many other steps you can take to further improve your strategy. Monthly Email Marketing is another strategy, among many others.  Contact us so we can help you and view details GOLD package here.

PatientGain.com is a certified premier google partner for healthcare.

To learn about Website Strategies and Website Examples for Doctors & Medical Clinics, please go here.

To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.

To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.

To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.

To learn about GOLD Package Marketing for Doctors & Medical Clinics, please go here.