Marketing For Doctors (650) 469-1313

6 Key Medical Marketing Ideas For Doctors & Medical Practices

Easy To Implement Medical Marketing Strategies For Doctors & Medical Practices $599/mon. Used by The Top Clinics in USA.

Over 93 Percent of Medical Healthcare Practices have switched over to EMR system. But majority of the clinics are not using the valuable data that resides in their EMR for Marketing to Patients and Patient Engagement. 

Running any healthcare practice takes long hours and a multi-disciplinary approach. Running a buoyant and profitable Medical Care Clinic adds a whole new promotional dynamic to the mix.  Competing for patients is an everyday reality in healthcare and accessing a solution that not only works but also has key facility integration assets not only makes sense, it’s essential given all the other priorities that are consuming your valuable time.  To read more about key ideas on how marketing promotions help top medical practices use promotions to win and acquire new patients, please go here. In addition, there are 6 key strategies every practice should use.

6 Pillars of Healthcare Medical Marketing

6 Key Pillars of Healthcare Medical Marketing for Physicians. Used by the Top Clinics in USA and Canada.

Your patients start their journey to find your medical services in many ways. They may have immediate need for specific service, like a parent looking for a “pediatric urgent care near me”  and over 78 percentage of the time they will go to Google and search. And majority of the time, this is done on a mobile cell phone device.  You may have a client looking for specific MedSpa service like “Coolsculpting clinic near me” for non-invasive weight loss.  There are millions of ways patients search and look for your services, every day, however,  majority of the patients use online mediums like, Google, Facebook, Instagram, Yahoo, Bing etc to find a medical service provider.

 

6 Key Pillars of Healthcare Medical Marketing

Pillar No 1 - Patient Trust is the Foundation of Medical Marketing Success for Your Practice.

Provide excellent patient care and medical services to your target patients. Treat every patient like they are your first patient. Healthcare practices who focus on high customer/patient service have a solid foundation. From medical marketing perspective, Patient Trust starts from the moment they land on your website or read your online reviews. 

 

Pillar No 2 - Medical Practice's Website.

Your website is the face of your practice. Your website can be an asset or a liability. Your website should look and perform better than your clinic's practice. Moreover your website should always build your brand.

 

Pillar No 3 - Medical Practice's Online Reputation.

Your online reputation – Number of 5 star reviews on Google is the most impactful strategy you can employ. Facebook, HealthGrades, Yelp and other sites are also important however Google Reviews ranking of 4.3 or higher with 100 or more reviews will make a huge impact on your business. We have seen the data and we are excited to help you achieve this.

 

Pillar No 4 - Medical Practice's Online SEO and Advertising.

SEO and Advertising. Having  a nice website is a Step 1 – But if you are not improving the SEO on a monthly basis, you will be left behind.  Advertising on Google and Facebook will further improve your patient acquisition.

 

Pillar No 5 - Medical Practice's Social Media Strategy.

Social media strategy to engage with existing and potential patients. Key strategies include

1) Installing intelligent apps on your Facebook business page

2) Posting weekly on Facebook business page

3) Posting daily on your Google Posts.

3) Advertising on Social Media - Start with Facebook

 

Pillar No 6 - Medical Practice's Patient Communication Strategy.

Effective patient communication strategy.  Here is a great starting list 

1) HIPAA compliant communication from your website

2)  HIPAA compliant communication from Facebook. 

3) SMS-Texting from your website 

4) EMR integration 

5) Monthly Email marketing 

6) Daily Posts on Google Business Page

7) Weekly Posts on Facebook 

8) Monthly Promotions offered

9) Conversion Technology and Techniques 

 

SIX PILLARS OF HEALTHCARE MARKETING

This is the GOLD Solution From PatientGain

 

4 Medical Marketing Ideas
4 Medical Marketing Ideas

EMR Patient Data and Ethical Use of Patient Information & HIPAA Compliance

Over 93 percent of medical clinics now utilize an EMR to track and document a patient’s progress through the clinical visit, but how did that patient arrive at your Front Office and how do you ensure that they will preferentially consider you next time? Patient attraction and post visit, ongoing patient engagements are the keys to generating new patient visits and ensuring repeat visits and positive recommendations.

Medical Marketing EMR Connector – Free Software Included with GOLD & PLATINUM PACKAGES

Healthcare Marketing Ideas For Medical Clinics
Healthcare Marketing Ideas For Medical Clinics

Medical Marketing Ideas & Solutions 

First, you have to realize that Medical Marketing can be divided into two main categories:

1. Offline Traditional Advertising and Marketing Techniques

2. Online, Internet based Advertising and Marketing Techniques

Both of these strategies and approaches have their merits. Since offline traditional advertising and marketing is on decline, and most  healthcare patients are going to online resources to find a doctor, a medical procedure or a medical practice, we will focus on Online, Internet based advertising and marketing techniques, approaches and proven ROI, based on results from hundreds of clinics across USA and Canada.

The PatientGain.com Medical Marketing solution contains 18 ideas that help you streamlines new patient attraction by utilizing effective online promotional strategies and sophisticated technology, both have been custom designed specifically for healthcare clinics. The PatientGain.com solution provides for a sophisticated suite of patient attraction applications that work in concert with your web site and provide a seamless integration of online promotion with effective results tracking. Patients are not only attracted to your medical conversion web site, mobile site and social media, Facebook Business pages; they can book appointments directly to your Front Office from all three marketing sources.

Healthcare Medical Marketing Influencers

Every physician, medical practice owner and administrator should understand that there are 5 important aspects shaping the healthcare and patient care in USA & Canada.

No. 1 Public health delivery systems – Shift from hospitals to individual clinics 

No. 2 Health Care coverage – Focus on prevention and awareness

No. 3 Drug development and technology impact – Time to develop and bring new medicine is decreasing. Supercomputers and bio-technology is helping humanity and bringing hope. New drugs, new ways of non-invasive robotics are changing the outcomes and shortening the recovery time of patients. 

No. 4 Health Care and information technology impact – Information is no longer in silos – Internet specifically has made the information available to billions of patients across the globe.  

No. 5 Health Care commercialization – Ability for physicians and healthcare providers to reach patients directly.  More and more Physicians, Dentists, Surgeons, MedSpas, Pharma & Medical Practices are turning to online medical marketing to acquire more patients and provide timely services to patients.

Medical Marketing Using Mobile Devices
Medical Marketing Using Mobile Devices

Read About Details of 18 Medical Marketing Ideas – Available Using GOLD Package.

This page outlines GOLD package impact on customer with 5 locations.

To accelerate new patient processing, PatientGain.com also provides healthcare clients with online patient registration forms, saving the patient time in the clinic and adding an automated process to what is otherwise a tedious, in-clinic patient experience. Patients are happier, your Front Office work load is decreased and door to door throughput times are accelerated. Appointment Scheduling App for Doctors & Medical Practices is another example. Read more about this app and how it helps your healthcare practice.

PatientGain.com will also work directly with your EMR provider to integrate online patient appointments with your EMR patient process. This saves time for both the patient and your Front Office and removes potential process redundancy.

EMR data belongs to your clinic and not to the EMR company.  This data has very useful information. This patient information can be ethically used to build better relationship with your patients, and hence helps you provide higher level of patient experience.

HIPAA Compliant Medical Marketing
Medical Marketing & HIPAA
Medical Marketing & HIPAA
Medical Marketing Using Mobile Email Marketing
Medical Marketing Using Mobile Email Marketing

Automated Technology for EMR Integration Using API and HTTPS

The PatientGain.com system provides the ideal automated technological solution to effect, out of clinic patient communication. You can quickly and easily create custom healthcare communications to your patients’ via the PatientGain.com system and then track those e-communications to verify and confirm that your patient messages or e-alerts have been both received and opened.

Understanding how patients really feel about their visit with your clinic is critically important to maintaining a high caliber, patient centric practice. The PatientGain.com system provides a post clinic visit, patient satisfaction component, sending a quick response “How did we do” inquiry to the patient. If the patient responds positively, they are then asked to provide you with a rewarding, positive online review. All reviews are tracked internally within your PatientGain.com system for quick and easy analysis and reference. Read more about Healthcare Marketing EMR Connector.

Online Advertising For Medical Practice
Online Advertising For Medical Practice

Having expended considerable cost and effort to generate a first time patient visit, how best to re-engage with that patient effectively and on an automated basis so as to stay top of mind at their next need for a retail clinic visit? The PatientGain system incorporates a patient re-engagement application making reaching out to your entire patient database on a monthly basis an easy, efficient and automated opportunity, not the traditional chore that never happens.

PatientGain Provides Additional Benefits for Medical Practice Marketing

Clinic owners, practice managers, dentists and doctors are often forced to work with multiple applications and incompatible online tools to help drive their business. There’s a lot to keep track of: website management, social media, Facebook, online advertising, website lead management, generating positive reviews, minimizing negative reviews, monthly email marketing, call tracking, online payments and much more… it can all be difficult to juggle. What’s more, where do you find the time to manage your efforts online while running your clinic effectively and treating your patients? PatientGain data shows you will save 21 to 44 hours a month ( on average 32 hours a month)  by using an Integrated Comprehensive Medical Practice Marketing system from PatientGain. At $47/hour , your average opportunity cost,  this is savings of $1527 per month, or $18K per year, per clinic. This does not include improvement in increased patient acquisition and patient referrals and patient engagement.

PatientGain.com is a certified premier google partner for healthcare.

Content Marketing for Doctors & Medical Practices

Medical Marketing Platform from PatientGain.com creates new content for your clinic to send out each month, sets up your campaigns, and automates your email and content marketing strategies.

What is content & why is it important

1) Text, words and sentences – useful information for the reader.
2) Images with relevant tags and links
3) Videos, diagrams, and other visual aids that support the main headings, sub headings and actual paragraph text.

This information is consumed by your prospect and existing patients in the form of Website pages, Blogs, Facebook Posts, Email Newsletters, Images on Instagram, Feeds on Twitter, SMS text messages on mobile devices.  Hence your medical marketing content should be interesting, attractive, useful, and provide value to your prospect patient or an existing patient. Unique quality content on your own website is the single most important factor for higher SEO rankings for doctors and medical practices.

Read more about  Content Marketing for Doctors & Medical Practices.

Content Marketing for Doctors & Medical Practices
Content Marketing for Doctors & Medical Practices

Healthcare Medical Marketing Influencers

Every physician, medical practice owner and administrator should understand that there are 5 important aspects shaping the healthcare and patient care in USA & Canada.

No. 1 Public health delivery systems – Shift from hospitals to individual clinics 

No. 2 Health Care coverage – Focus on prevention and awareness

No. 3 Drug development and technology impact – Time to develop and bring new medicine is decreasing. Supercomputers and bio-technology is helping humanity and bringing hope. New drugs, new ways of non-invasive robotics are changing the outcomes and shortening the recovery time of patients. 

No. 4 Health Care and information technology impact – Information is no longer in silos – Internet specifically has made the information available to billions of patients across the globe.  

No. 5 Health Care commercialization – Ability for physicians and healthcare providers to reach patients directly.  More and more Physicians, Dentists, Surgeons, MedSpas, Pharma & Medical Practices are turning to online medical marketing to acquire more patients and provide timely services to patients.

Medical Marketing Using Email
Medical Marketing Using Email

Content Medical Marketing Distribution For Doctors

As healthcare commercialization continues at at rapid rate, every healthcare provider is forced to reach patients directly. Online advertising for doctors is the only scalable solution avail these days. Offline advertising is very expensive and ROI for doctors is very low. PatientGain.com’s Content Distribution Engine is based Medical Marketing Strategy that promotes C.O.P.E – Create Once Promote Everywhere –  Once your content is created, you approve it, and then it is pushed to multiple mediums.

  1. Websites
  2. Facebook ( & other social media )
  3. Email Marketing
  4. SMS Marketing
  5. Promotions
  6. Blogs
  7. Auto-Responders
  8. and many additional apps

 

Medical Marketing PatientGain Reviews

Medical Marketing & Google Organic Search Engine Results  – Example Data – From a Customer Dashboard

In the example figure below, you will notice that from a 30 days period, Dec 22 to Jan 21 time frame, there were 660 visits from Google Organic Search Engine Results ( $0 spent in 30 days period – however this customer is on PLATINUM Package and quality of the content on the website and other SEO Strategies are the reason ), while there were 491 visits from Google Adwords Campaign ( $3201 spent in 30 days period ).  The data and results gets more interesting. Each visitor who visited from Google Organic Search Engine Results, read 2.53 pages compared to 1.71 pages read.  This also starts to make a big difference as investment in good quality content is further rewarded by “high quality score”, which indirectly helps you reduce PPC advertising costs. Content marketing for doctor‘s websites is very important to achieve high SEO rankings for healthcare.

Medical Marketing & Google Organic Search Engine Results

Medical Marketing & Google Organic Search Engine Results

Content Medical Marketing Distribution For Doctors
Content Medical Marketing Distribution For Doctors

PatientGain.com is a proven dental and medical marketing solution, includes apps, websites, SEO, HIPAA compliance and account management.

To learn about What is the Foundation of Medical SEO (Search Engine Optimization) for Doctors 
To learn about How SEO Works For Doctors Websites, this is a good starting page. 
To learn about Short-cut SEO for Medical Practices, this is a good starting page.
To learn about Pricing and cost of SEO services for medical practices, this is a good starting page. 
To learn about How Much Do Doctors Spend On Advertising?
To learn about Medical SEO Voice Search Optimization For Doctors (BERT)
To learn about Local Medical SEO For Doctors
To learn about Mobile SEO For Medical Websites
To learn about Zero-Click SEO for Doctors & Medical Practices
To learn about Benefits Of Medical SEO Marketing
To learn about Key Items For SEO Evaluation of Medical Websites
To learn about Avoid Risky Plans – Use Proven Medical Marketing Strategies
To learn about Medical Marketing Using Emotionally Compelling Offline Media
To learn about Pre Launch Medical Marketing Checklist for Doctors
To learn about Medical SEO vs. Medical Advertising – Which One Is Better?
To learn about Is Your Medical Website Design “Future Proof”?
To learn about Medical Website Conversion Strategies
To learn about Medical Website Content Marketing Strategy
To learn about How to Acquire New Patients for Your Medical Practice
To learn about Medical Website Applications

 

Setup Initial Meeting With PatientGain

Digital Dental and Medical Marketing