Urgent Care Marketing & Advertising $499/mon
This is the Same Advertising & Marketing is Used By the Top Urgent Care & Walk-In Clinics in USA & Canada. Typical Patient Acquisition Costs of $6 to $26 Per New Patient.
An effective advertising & marketing strategy is vital for increasing the number of patients who walk-in to your clinic. Over 78 percent of potential patients search about your services, your competitors, or search about your reputation & reviews online, prior to making a decision to contact you.
Urgent care marketing can be divided into 2 broad strategies:
1. Offline traditional marketing
This includes bill boards, print media, placing an ad in local movie theatre to drive patients to your clinic. This type of marketing is on the decline, as more and more patients are online now.
2. Online marketing
For doctors and medical clinics, this is constantly changing and covers 6 important areas. It requires constant technology changes, medical industry knowledge, HIPAA issues, and deep online marketing experience.
Urgent Care Marketing and Advertising Budget Allocation
Based on the best results, we recommend 80 percent of your budget should be allocated to online advertising and marketing for your urgent care and walk-in clinic. 20 percent towards non-online traditional marketing.
PatientGain.com is an UCAOA Approved Vendor.
Online Marketing and Advertising ROI For Urgent Care Clinics
Medical marketing for doctors has moved to the web. Patient behavior and the medical industry are changing – impacting medical marketing & advertising for urgent care & walk-in clinics. The internet and social media have changed how urgent care & walk-in clinics execute their marketing. For urgent care & walk-in clinics, over 90 percent of the patients look online – and 88 percent of them pay attention to reviews. 80 plus percent of patients do this on a mobile device.
There are 3 key aspects to keep your patient count high:
1) New Patient Acquisition
2) Existing Patient Engagement
3) Patient Loyalty.
Your marketing plan should address all three areas.
8 Strategies That Work for Urgent Care & Walk-in Clinics
- Awesome website – must be intelligent and focused on conversion. Intelligence means conversion tracking CRM for your website. 88 percent of the patients looking for urgent care services will contact you by calling you or simply finding you on a map. Majority of the time it is Google Maps. To read more about Conversion Websites for doctors, please click here.
- Google SEO Optimizations for specific keywords, like “Urgent Care OKC” – in this case a patient is looking for an Urgent Care in Oklahoma City. To read more about SEO for doctors please click here.
- Google Local Optimizations. To read more about LOCAL SEO for doctors please click here.
- Content of the website. To read more about Content Marketing for doctors please click here.
- PPC Advertising (specifically Google PPC). To read more about PPC for doctors please click here.
- Facebook Advertising. To read more about Facebook Advertising for doctors please click here.
- Monthly Email Marketing. To read more about Email Marketing for doctors please click here.
- Patient Reviews Marketing & Reputation Management – Minimize negative reviews, Maximize positive reviews. To read more about Reputation Management for doctors please click here.
As new conditions in Healthcare drive more walk-in clinics and practices to open, your competition for acquiring and retaining patients grows. To ensure your clinic stays ahead of your local competition, you need a comprehensive online solution that’s actively generating new patients, improving your ability to convert prospect patients, and effectively engaging your current and past patients. Piecing together multiple apps and tools from different vendors to make your own system, and designing your own online marketing strategy, isn’t going to produce the results you need. Patchwork solutions are costly, ineffective, and don’t give you the competitive advantage you need to be successful. At PatientGain.com, we’ve designed our cloud-based software platform to create a comprehensive online presence for healthcare practices. Our solution has helped clinics across the US increase their patient generation and reduce their patient acquisition costs.
Effective software, years of digital marketing experience, and deep urgent care & walk-in clinic understanding generates new patients. PatientGain.com is the leader in providing online patient acquisition solutions to urgent care, walk-in clinics, and primary care practices thanks to its comprehensive software platform and years of experience in the healthcare industry.
This is the same system used by the TOP Urgent Care & Walk-In Clinics in US. Clinics range from stand-alone single locations, to 100+ locations chains. Our customers stay with us for years and constantly add value to their daily patient counts. Contact us for ROI Examples.
Three Levels of Online Marketing Adoption By Medical Practices & Clinics
PatientGain.com’s Urgent Care Solution is built to be used by business users and healthcare staff, not techies. With a user-friendly interface and easy to use tools, business owners are able to effortlessly manage and track their efforts online. Regardless of your background with technology it’s straightforward and effective. From patient acquisition features such as your website, Facebook business apps, or appointment scheduling, to your patient engagement applications such as email campaign management, PatientGain.com’s consolidates all you need into one integrated platform. Clinic owners no longer need to transfer data, coordinate strategies, or create integrations between different platforms to be successful online. PatientGain.com’s turnkey solution combines over 20 apps into one system, improving your clinic’s results online while saving you time and money.
PatientGain.com’s apps can be embedded in existing websites or PatientGain.com provides a FREE no cost, HIPAA compliant Responsive WordPress site hosted on secure servers for your clinic. We have created and A/B Tested numerous designs, landing page strategies, lead capture applications, and conversion tools, ensuring that customers who utilize our complete platform have a state-of-the-art presence online.
We offer a FREE/NO-COST World-Class Website For Your Center
Over 2 Dozen Designs
Google SEO Optimized
PatientGain.com has solved the problem of effective patient generation for Urgent Care businesses across the US. With years of experience in the healthcare industry, and a history of thousands of successful campaigns, PatientGain.com has become an expert in online marketing for urgent care clinics.
If you’d like to learn more, click here for a presentation and prepare to be amazed to learn what PatientGain.com can do for your business.