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Urgent Care Advertising $499/mon
Advertising & Marketing is Used By the Top Urgent Care & Walk-In Clinics in USA & Canada. Typical Patient Acquisition Costs of $8 to $27 Per New Patient.
An effective advertising & marketing strategy is vital for increasing the number of patients who walk-in to your clinic. Over 78 percent of potential patients search about your services, your competitors, or search about your reputation & reviews online, prior to making a decision to contact you.
Urgent care marketing can be divided into 2 broad strategies:
1. Offline traditional marketing
This includes bill boards, print media, placing an ad in local movie theatre to drive patients to your clinic. This type of marketing is on the decline, as more and more patients are online now.
2. Online marketing
For doctors and medical clinics, this is constantly changing and covers 6 important areas. It requires constant technology changes, medical industry knowledge, HIPAA issues, and deep online marketing experience.
Urgent Care Marketing and Advertising Budget Allocation
Based on the best results, we recommend 80 percent of your budget should be allocated to online advertising and marketing for your urgent care and walk-in clinic. 20 percent towards non-online traditional marketing.
PatientGain.com is an UCAOA Approved Vendor.
Online Marketing and Advertising ROI For Urgent Care Clinics
Medical marketing for doctors has moved to the web. Patient behavior and the medical industry are changing – impacting medical marketing & advertising for urgent care & walk-in clinics. The internet and social media have changed how urgent care & walk-in clinics execute their marketing. For urgent care & walk-in clinics, over 90 percent of the patients look online – and 88 percent of them pay attention to reviews. 80 plus percent of patients do this on a mobile device.
There are 3 key aspects to keep your patient count high:
1) New Patient Acquisition
2) Existing Patient Engagement
3) Patient Loyalty.
Your marketing plan should address all three areas.
8 Strategies That Work for Urgent Care & Walk-in Clinics
- Awesome website – must be intelligent and focused on conversion. Intelligence means conversion tracking CRM for your website. 88 percent of the patients looking for urgent care services will contact you by calling you or simply finding you on a map. Majority of the time it is Google Maps. To read more about Conversion Websites for doctors, please click here.
- Google SEO Optimizations for specific keywords, like “Urgent Care OKC” – in this case a patient is looking for an Urgent Care in Oklahoma City. To read more about SEO for doctors please click here.
- Google Local Optimizations. To read more about LOCAL SEO for doctors please click here.
- Content of the website. To read more about Content Marketing for doctors please click here.
- PPC Advertising (specifically Google PPC). To read more about PPC for doctors please click here.
- Facebook Advertising. To read more about Facebook Advertising for doctors please click here.
- Monthly Email Marketing. To read more about Email Marketing for doctors please click here.
- Patient Reviews Marketing & Reputation Management – Minimize negative reviews, Maximize positive reviews. To read more about Reputation Management for doctors please click here.
Check Our Real Customer Reviews
Advertising Data for Urgent Care Centers
As new conditions in Healthcare drive more walk-in clinics and practices to open, your competition for acquiring and retaining patients grows. To ensure your clinic stays ahead of your local competition, you need a comprehensive online solution that’s actively generating new patients, improving your ability to convert prospect patients, and effectively engaging your current and past patients. Piecing together multiple apps and tools from different vendors to make your own system, and designing your own online marketing strategy, isn’t going to produce the results you need. Patchwork solutions are costly, ineffective, and don’t give you the competitive advantage you need to be successful. At PatientGain.com, we’ve designed our cloud-based software platform to create a comprehensive online presence for healthcare practices. Our solution has helped clinics across the US increase their patient generation and reduce their patient acquisition costs.
Effective software, years of digital marketing experience, and deep urgent care & walk-in clinic understanding generates new patients. PatientGain.com is the leader in providing online patient acquisition solutions to urgent care, walk-in clinics, and primary care practices thanks to its comprehensive software platform and years of experience in the healthcare industry.
This is the same system used by the TOP Urgent Care & Walk-In Clinics in US. Clinics range from stand-alone single locations, to 100+ locations chains. Our customers stay with us for years and constantly add value to their daily patient counts. Contact us for ROI Examples.
Three Levels of Online Marketing Adoption By Medical Practices & Clinics
PatientGain.com’s Urgent Care Solution is built to be used by business users and healthcare staff, not techies. With a user-friendly interface and easy to use tools, business owners are able to effortlessly manage and track their efforts online. Regardless of your background with technology it’s straightforward and effective. From patient acquisition features such as your website, Facebook business apps, or appointment scheduling, to your patient engagement applications such as email campaign management, PatientGain.com’s consolidates all you need into one integrated platform. Clinic owners no longer need to transfer data, coordinate strategies, or create integrations between different platforms to be successful online. PatientGain.com’s turnkey solution combines over 20 apps into one system, improving your clinic’s results online while saving you time and money.
PatientGain.com’s apps can be embedded in existing websites or PatientGain.com provides a FREE no cost, HIPAA compliant Responsive WordPress site hosted on secure servers for your clinic. We have created and A/B Tested numerous designs, landing page strategies, lead capture applications, and conversion tools, ensuring that customers who utilize our complete platform have a state-of-the-art presence online.
We offer a FREE/NO-COST World-Class Website For Your Center
Over 2 Dozen Designs
Google SEO Optimized
Results From Online SEO For Primary Care Physician
Review of a real customer. Location is east coast – mid-level competition. Doctor Jones has been in practice for the last 13 years. Her focus has been Primary Care, Internal Medicine and general wellness with focus on Diabetic patients. However, since last 3 years, multiple clinics have opened within her 5 mile radius. In addition, two Urgent Care clinics have also impacted her business. In the past all she had to do was to advertise in local yellow pages, few referral practices and business had grown due to her excellent focus on patient care. Due to competition, her average patient count had steadily decreased from 30 patients a day to 22.
In this case, Doctor Jones had to focus on new patient acquisition. She search online for “online advertising for doctors” and found PatientGain.com as the first organic listing on Google. She signed up for PatientGain.com’s GOLD Service for $499/mon. The results have been as follows:
Nov 2016 – Go live with new website, along with 20 apps embedded in the new Medical Marketing website. 135 phone calls received in the first month. 116 unique phone calls.
Dec 2016 – 434 phone calls received in the 2nd month. 388 unique phone calls.
Jan 2017 – 621 phone calls received in the 3rd month. 534 unique phone calls.
Feb 2017 – 518 phone calls received in the 4th month. 419 unique phone calls.
Mar 2017 – 599 phone calls received in the 5th month. 450 unique phone calls.
Apr 2017 – 697 phone calls received in the 6th month. 541 unique phone calls.
May 2017 – 801 phone calls received in the 7th month. 643 unique phone calls.
By the end of 7th month, Doctor Jones had achieved her target of 30 patients per day. Mission accomplished.
Medical Marketing Key Performance Indicators (KPI's)
Many practice managers often confuse medical practices objectives and goals with medical marketing KPIs.
Goals and Objectives for your medical practice can be as follows: (these are examples)
- Increase daily patient count at location in Palo Alto California by 20 patients per day in the next 12 months
- Increase patient satisfaction by 30% at location in Palo Alto California in the next 12 months
- Reduce patient acquisition costs by 10%at location in Palo Alto California in the next 6 months
In order to achieve these goals, objectives or desired business results, the practice manager or medical director of a practice has to typically consider "how" to achieve these desired goals. Next step to select software, vendors, service providers and consultants for these various tasks. Sometime the practice manager or medical director has enough resources like an internal staff like marketing manager who can oversee these initiatives and provide status to the practice manager or medical director. Once the practice manager or medical director has established a strategy, he or she has to come up with KPIs to measure ongoing progress and success of each area.
Working with hundreds of healthcare providers, PatientGain.com has established that there are 6 key KPIs for your medical marketing strategy. These are built into you Medical Marketing Dashboards.
Most Important KPIs. There are many - actually hundreds of ways to measure what happens online to promote your practice/clinic. Some of them are simply "noise"- We recommend the follow as a best practice.
- Actual Patient Count - no one will question you if your actual patient count increases
- No Number of phone calls - 73 percent of patients still want to "call you"
- Appointment requests/inquiries - Using apps on Facebook and your mobile site allow patients to request an appointment
- Local SEO Rankings - Extremely important to optimize Google, Yelp and Facebook business pates
- Organic SEO Rankings
- PPC Data & Metrics
- Engagement Data - Social Media - Facebook Posts
- Mobile Engagement Data
- Emails Marketing
- Non-Social Engagement
PatientGain.com has solved the problem of effective patient generation for Urgent Care businesses across the US. With years of experience in the healthcare industry, and a history of thousands of successful campaigns, PatientGain.com has become an expert in online marketing for urgent care clinics.
If you’d like to learn more, click here for a presentation and prepare to be amazed to learn what PatientGain.com can do for your business.