Medical Marketing Packages Offered By PatientGain.com

Effective Marketing Strategies and ROI Based Advertising For Doctors is Key to Your Online Success. Every Practice is Different. We Offer Options For Your Medical or Dental Practice.

1. Complete proven ready to launch marketing and advertising solutions – Including website.

These solutions are for those healthcare practices who are focused on medicine and want a running system, with high ROI and a professional customer service.
If you are in a low competition area, then check out GOLD solution.
If you are in a medium competition area, then check out PLATINUM solution.
If you are in a high competition area, then check out PLATINUM+ solution.

For those practices who require a custom solution, please scroll down and see the details.

2. Packages for specific marketing and advertising – based on your existing website.

FastStart1 apps + service bundle: Starting at $250/mon – ChatBot and 2-way Texting

FastStart2 apps + service bundle: Starting at $299/mon – Advertising on Google, Facebook, IG + 15% of the total ad budget + $299/mon base fee + 15% of the total advertising spend.

FastStart3 apps + service bundle: Starting at $399/mon – ChatBot and 2-way Texting $399/mon, plus advertising on Google, Facebook, IG + 15% of the total ad budget

FastStart4 apps + service bundle: Starting at $399/mon – Ecommerce, ChatBot and 2-way Texting, Online payment app

FastStart5 apps + service bundle: Starting at $399/mon – 2-way Texting + Reviews App

FastStart6 apps + service bundle: Starting at $399/mon – Reputation Management Apps + Optimization of GMB (Google My Business) $299/mon for 1 location, additional locations can be added at a discount.

FastStart7 apps + service bundle: Starting at $299/mon – Monthly Email marketing, 2 blog posts

FastStart8 apps + service bundle: Starting at $499/mon – Social media posting ( based on services ) 8 posts per mon, Google posts, Twitter, Facebook, Instagram + Advertising on Google, Facebook, IG $499/mon + 15% of the total ads spend.

FastStart9 apps + service bundle: Starting at $600/mon – SEO Content Service

SILVER apps bundle $799/mon. See details at :  www.patientgain.com/silver-service

SILVER Plus apps bundle $1499/mon. See details at :  www.patientgain.com/silver-plus

3. À la Carte medical & dental marketing apps

Patient acquisition apps and service are available individually or as a package. PatientGain apps are offered via a subscription based, “Software as a Service (SaaS)” pricing model, generally ranging from $299/month to $999.00/month, depending on the number software modules and users accessing the application. All set-up, implementation, training, and support costs are included in the low monthly subscription.

View a complete list is here. 
Some examples are:

1. Intelligent Conversion ChatBot app
2. 2 Way Texting For Healthcare Marketing
3. Social Media posting
4. Monthly Email Marketing
5. Advertising on Google, Facebook, Instagram

Volume pricing is available for multiple locations. Apps are set up for you and training is provided to your staff. Account manager and technical support staff is also assigned to your account, regardless of how big or small you are. We have excellent customer service. Contract can be month-to-month with a setup fee, or no setup fee with a short contract.

4. Custom solutions for marketing and advertising – based on your requirements.

This solution is designed for those customers who have specific requirements and have a large development budget. PatientGain offers custom WordPress based healthcare websites also. Our prices start at $5000 one time fee for a single location dental or a doctor’s website. It includes content written for your services. Contact us and we can show you some examples and data. Custom projects are only recommended if you have large marketing budgets.

What is included in Medical Marketing Packages for a typical medical practice

Medical marketing packages for a typical medical practice are designed to help improve the visibility, engagement, and patient acquisition efforts of the practice. The components of these packages can vary, but they generally cover a combination of digital marketing, reputation management, and patient engagement strategies. Below is a detailed overview of what is typically included in a medical marketing package:

1. Website Design and Development

• Custom Website Design: A professional, visually appealing website tailored to the practice’s brand and target audience.
• Responsive Design: Ensures the website looks and works well on desktops, tablets, and smartphones.
• SEO Optimization: Implements search engine optimization (SEO) techniques to improve the practice’s visibility in search engine results for targeted keywords.
• Conversion Optimization: Allows the practice to easily update and manage the website content without technical knowledge.
• HIPAA Compliance: Secure, user-friendly access for patients to schedule appointments, view medical records, etc.

2. Digital Marketing

• Search Engine Optimization (SEO): Ongoing efforts to improve website rankings in search engines for keywords that are relevant to the medical services offered.
• Pay-Per-Click (PPC) Advertising: Paid advertising on platforms like Google Ads to target specific search queries and drive traffic to the practice’s website.
• Social Media Marketing: Strategy development and content creation for platforms such as Facebook, Instagram, LinkedIn, and Twitter to engage with current and potential patients.
• Content Marketing: Creation of blogs, articles, or videos addressing common patient concerns, treatments, or wellness topics to drive traffic and establish the practice as an authority.
• Email Marketing: Regular newsletters, promotional emails, and appointment reminders to keep patients informed and engaged.

3. Reputation Management

• Online Reviews Management: Encourages patients to leave positive reviews on platforms like Google, Yelp, and Healthgrades, and helps manage and respond to negative reviews.
• Google My Business Optimization: Optimizing and managing the practice’s Google My Business listing to appear in local search results and improve local visibility.
• Local business presence: Ensures that local business directories tier 1, tier2 and tier3 is optimized.

4. Patient Relationship Management (PRM)

• CRM or PRM Software: All leads from your website, social media campaigns, Email marketing, SMS/Texting campaigns should be stored in a HIPAA compliant CRM. This is also known as Patient Relationship Marketing.
• Patient Engagement Campaigns: Strategies to engage with patients through personalized follow-ups, satisfaction surveys, or promotional offers.
• Automated Appointment Reminders: Email or text reminders to reduce no-shows and keep patients informed.

5. Medical Local SEO

• Local Search Optimization: Focus on optimizing the practice’s website and online presence to rank for local searches (e.g., “best dentist near me”).

6. Branding and Creative Services

• Logo Design and Branding: Developing or refining the practice’s brand identity, including logos, color schemes, and other visual assets.
• Video Production: Producing short promotional videos, patient testimonials, or educational videos to enhance online engagement.
• Marketing Collateral: Designing brochures, business cards, and other print materials for the practice.

7. Analytics and Reporting

• Performance Analytics Dashboards: Regular reports on website traffic, visitor behavior, and conversion rates to measure the effectiveness of online marketing efforts.
• Campaign Performance Tracking: Detailed reports on the performance of paid ads, social media efforts, and email campaigns.
• SEO Reports: Regular updates on keyword rankings, backlinks, and organic traffic performance.

8. Advertising & Promotions

• Promotions Automated App: Managing special offers, discounts, or campaigns for specific services.
• Paid Social Media Advertising: Running targeted ads on Facebook, Instagram, and other social platforms to boost brand awareness or promote specific services.
• Paid PPC Advertising: Running targeted ads on Google PPC has been extremely profitable for PatientGain.com customers.

Conclusion

A comprehensive medical marketing package is designed to cover all aspects of digital presence, from building an attractive website to managing online reputation, driving traffic, and engaging with patients. The ultimate goal is to increase patient acquisition, retention, and satisfaction, while also improving the overall efficiency and visibility of the practice. Also note that actual cost of advertising is always extra, with any service. Some clinics/doctors are very aggressive and spend $1000 per day (or more) and some spend $1000 a month on advertising. We also have few clinics/doctors who do not spend any money on advertising.  Our data shows that proper advertising produces more patients for 99 percentage of the clinics/doctors.  

By investing in a strategic marketing package, medical practices can improve their outreach efforts, establish a strong online presence, and ultimately grow their patient base.