Healthcare Website Design Company PatientGain Offers $799/mon Solution.
Websites include conversion & SEO focused A/B tested website, quality content, your custom branding, apps, social media, email marketing, texting/sms, awesome customer service, hipaa compliant CRM & modern features included in the gold service
8 Important elements of your medical website:
1) It must be mobile optimized – Beyond mobile friendly.
2) It must be optimized for conversion and A/B tested.
3) Content must be fresh, relevant, on-topic, non-plagiarized.
4) SEO Optimized for Google search engine, with proper technical structure of the website and each page.
5) Based on WordPress (or other proven platforms).
6) Secure and HIPAA Compliant and ADA adherent
7) Should promote and build your brand.
8) Must be pretty, attractive and branded with your own brand.
See the details of the GOLD Service, includes SEO optimized WordPress Website for your medical practice.
3 Key strategies that can differentiate your medical website from other providers and medical clinics in a competitive area:
1. Promote your providers, physicians bio on the website. Read more.
2. Promote your services in a way that patients understand recovery time, length of treatments. Read more.
3. Promote your brand, location, parking, open hours, telemedicine, and technology. Read more.
Setup Initial Meeting With PatientGain
4 Good Examples of Medical Website Designs
Anatomy Of Good Medical Marketing
Eight Steps For Achieving Great ROI Results for Doctors
The term “SEO” can have different meaning to different professionals, but we will assume that you are a doctor, physician, dentist, surgeon or an administrator of a practice. We have seen that these professionals mean high search rankings, and simply want to acquire more patients using “SEO”. So based on this, we will define SEO beyond the Search Engine Optimization strategies. To our audience, doctors and practice managers they mean Good Medical Marketing and its composition.
Step 1 : Website Overall Strategy – Including the Website and Facebook business page
Step 2 : Website Content Marketing
Step 3 : Local SEO & Organic Strategy
Step 4 : Social Media Marketing
Step 5 : Online Advertising Plan
Step 6 : Online Reviews Management & Marketing
Step 7 : Email Marketing & Email Automation
Step 8 : Conversion Automation
These 8 steps are the core anatomy of a typical Healthcare practice’s medical marketing plan.
Measurement of Medical SEO
There are many automated tools available to provide you rankings of your keywords and of your website. However we have found that they use generic algorithms and are not accurate or dependable. As ranking algorithms from Google change more often than tools can “simulate” actual rankings. Our approach is based on automation and validation by an SEO expert, who makes decisions based on conversion factors also. What this means is that every keyword has a different conversion. Plus every landing page has a different conversion. Origin of search matters also. For example a patient searching for a specific treatment from a mobile device is likely to respond to your ads, page title listing differently than a patient searching for a specific treatment from a desktop device. Mobile user, if lands on your webpage needs to have a fully optimized mobile page with focus on immediate communication. For example if this patient was offered a Texting/SMS option, the conversion rate goes up by 14 percentage. Another example is more an more patients are “speaking to devices” like Siri and Alexa. The search terms used by humans when they speak are different than the ones “typed” into a device.
We have measured and run hundreds of A/B tests for mobile patients looking for treatment. This data gives PatientGain a competitive advantage.
E-A-T Algorithm & SEO For Doctors
There are three words to remember E A T for good medical SEO website.
E Stands for medical Expertise in the subject matter. For example if your website page is about Peripheral Artery Disease (PAD) – do you have useful information about the subject matter.
A Stands for medical Authority in the subject matter. This refers to the qualified, authoritative content and possibly the author of the website page.
T Stands for Trustworthy source or organization. This refers to the fact that is the website can be trusted. How good is the rest of the content on your website. For example if there is doctor’s bio present on a medical website. Are there any other references to this doctor in other media outlets. Are there links pointing back to the bio of the doctor. There are many other factors that determine the trustworthiness.
In addition, SEO for doctors depends on:
1) Clinic Industry Knowledge and Content Writing Skills
2) Expertise in Search Engine Algorithms, Digital Best Practices, and Patient Behavior
3) A Dynamic Software Platform Designed to Adapt to Changes with Trends and Technology
4) World Class Support behind Your Technology System
Achieving top SEO rankings for medical practices and physicians is a process and not a simple one-time setup. It is time-intensive, requires deep knowledge about your own medical practice and Search Engine technology, costs both money and time to get real results, and it never stops for your medical practice.
Introduction To BERT From Google Search, For Medical SEO
Medical SEO Voice Search Optimization For Doctors
We are “Speaking” to devices, like Siri from Apple and Alexa from Amazon. More and more patients are searching online using these devices and digital assistants. Search engines such as Google are placing a higher emphasis on voice search optimization. After all, the point of Medical SEO is to rank medical websites accurately so patients can find the best information for their search query as accurately as possible. Hence “BERT”. Google announced an open-source neural network-based technique for natural language processing called Bidirectional Encoder Representations from Transformers, or BERT, for short.
The way Google provides search results has gone through many different adjustments and algorithm changes. Where we are today is light years from where we were a decade ago. There are advances in search engine technology every year, and the changes Google makes to its search algorithm isn’t even always announced. This ends up leaving website owners to figure out on their own what they need to do to optimize their website for search.
There are billions of search queries every day that Google provides search results to users. Many of these search queries are common and are things they see every day. These searches have a good history of successfully providing relevant results to the people who search for them. However, there are some searches that Google has never provided results for. These challenges have forced Google to build ways to provide results for searches they’ve never seen before. Adding problems to search is that people don’t always know exactly what they are looking for to begin with. There may be a misspelling, misuse of words, or other problems that don’t quite get the search query just right.
Google has worked for years, making its search engine respond better to natural language. In fact, many people would use specific keywords in their searches to help Google provide them the right results. Previously, the search engine had trouble handling complex queries and queries that are conversational. However, that has changed with new advancements in search at Google that allow a better understanding of natural language while searching. Last year, Google announced an open-source neural network-based technique for natural language processing called Bidirectional Encoder Representations from Transformers, or BERT, for short.
PatientGain.com is a proven medical marketing solution, includes apps, websites, SEO, HIPAA compliance and account management.
To learn about What is the Foundation of Medical SEO (Search Engine Optimization) for Doctors
To learn about How SEO Works For Doctors Websites, this is a good starting page.
To learn about Short-cut SEO for Medical Practices, this is a good starting page.
To learn about Pricing and cost of SEO services for medical practices, this is a good starting page.
To learn about How Much Do Doctors Spend On Advertising?
To learn about Medical SEO Voice Search Optimization For Doctors (BERT)
To learn about Local Medical SEO For Doctors
To learn about Mobile SEO For Medical Websites
To learn about Zero-Click SEO for Doctors & Medical Practices
To learn about Benefits Of Medical SEO Marketing
To learn about Key Items For SEO Evaluation of Medical Websites
To learn about Avoid Risky Plans – Use Proven Medical Marketing Strategies
To learn about Medical Marketing Using Emotionally Compelling Offline Media
To learn about Pre Launch Medical Marketing Checklist for Doctors
To learn about Medical SEO vs. Medical Advertising – Which One Is Better?
To learn about Is Your Medical Website Design “Future Proof”?
To learn about Medical Website Conversion Strategies
To learn about Medical Website Content Marketing Strategy
To learn about How to Acquire New Patients for Your Medical Practice
To learn about Medical Website Applications