What is Medical SEO Marketing? And Key Benefits Of Medical SEO Marketing For Doctors
92 Percentage of patients search for your medical services online. When they search, they either type or speak “search words” – Like “TMJ Doctor Near Me”. If your website shows up in the top results, this is called “High SEO”. This results in more patients, higher revenue and hence higher ROI. If your website is not in the first page of search results, you are not likely to get any patients looking at your website, and hence “finding” you. This is called “Low SEO”.
SEO stands for Search Engine Optimization. SEO is a process and it takes a lot of time and quite a bit of money. SEO is complex and there are dozens of steps involved to help a doctor or medical practice achieve high rankings on search engines, namely Google search engine. When a potential or an existing patient searches for a service or a type of a clinic, they turn to Google search engine 93 percentage of the time. They either speak to a device like Siri on an iphone or an Alexa device from Amazon, or they may type in text into a computer or a mobile device and may say “locations of urgent care in el cajon“. As a result of this question, request or search, the search engine displays useful information. This is called search engine results page (SERP). Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the pages may also contain other results such as advertisements. In the example below the top area with map is a part of the Local SEO. The bottom part has “Organic” results. This part is free, meaning that Google does not charge to display your information (without paying for Google PPC ads). SEO Professionals do their best to show up in these SERPS for targeted keywords. However, this is not an exact science, and requires many steps and TIME to achieve good results, and they can change drastically from time to time, your location matters, your past history matters, and there are over 200 different signals read by the search engine algorithms.
Table of Contents:
- If a medical practice or doctor has excellent SEO rankings, does she still need to do online advertising?
- What is the basic foundation of good medical SEO for doctors?
- What are the key benefits of SEO for doctors?
- How long does it take to get top medical SEO rankings?
- Is Mobile site important for SEO rankings?
- Why is GOOGLE SEO important for Doctors?
- How Much Should You Pay for SEO of Your Medical Website?
- Is There Any ROI From SEO Investments For Physicians?
If a medical practice or doctor has excellent SEO rankings, does she still need to do online advertising?
Online advertising and SEO (Search Engine Optimization) are related and similar tactics, however they overlap with each other and are different. Many online advertising experts will argue that they compliment each other. We agree.
Even with top SEO rankings for your medical practice, SEO cannot replace online advertising, especially Google adwords (if done properly). Top SEO rankings do not replace online advertising, they complement each other. In the example below, from a real customer. Location of the medical practice is a suburban area outside a major US city on the west coast, with medium competition. They have excellent medical SEO rankings for all of the major services. In the figure below, during the month of Dec, Jan and Feb – online advertising is active with a budget of $1000 per month (80% Google, 20% Facebook Ads) – You can see the number of “new patient” leads is 753 new leads – total of 3 months. Now compare this with March, April and May – With no online advertising is 408 new leads during the 3 month period. The difference is 345 less leads.
SEO Based Medical Marketing ROI Calculated – Example
Based on existing data, the conversion rate is 34% of new inquiries are converted to patients, this means 117 new patients are lost.
If each patient’s initial visit is $312 with a lifetime value of each patient is $4000 – this means that :
Initial revenue of $36,504 is lost and lifetime value with 70% retention rate, $327,600 is lost by not running online advertising.
So the conclusion is that yes, SEO is extremely important for your online success, but you should also consider online advertising, specifically, Google Ads and Facebook Ads.
What is the basic foundation of good medical SEO for doctors?
Content of your website, and structure of your own website is the number one factor in high SEO rankings. High quality content, non-plagiarised content helps your SEO rankings to go to the page 1 of Google search. High quality content increases the domain authority of your website, which also results in higher rankings for your specific keyword.
What are the key benefits of SEO for doctors?
High SEO rankings provide you with additional benefits also, namely branding, reputation, visibility and improving awareness of your medical services. 68 percentage of patients searching for your services will pay more attention to SEO organic results than sponsored results. Every dollar invested into SEO is likely to provide many multiples in return, however it takes time to see results and benefits. You must be patient and understand that it takes money and time to see the results from SEO investments.
How long does it take to get top medical SEO rankings?
This is very difficult question to answer. Short answer is “it depends” on many factors. Among the factors, include but not limited to:
0) Domain authority
1) Your competition and their own SEO
2) Location of your practice
3) Service being offered – every service and keyword has different competition
4) Website content quality and E-A-T score
5) Website structure
6) Structured information within your website
7) Links inbound and outbound
8) Quality of information on your website – does it add value to the reader – reader can be a patient or a search engine – both are equally important
9) Images & videos and proper tagging
10) mobile site page load – should be less than 3.7 seconds
11) User experience
12) there are additional 200+ factors, according to Google’s CEO
We will divide customers into three broad areas:
1) Low competition – will start seeing results in first 2-3 months.
2) Medium competition – will start seeing results in first 3-7 months.
3) High competition – will start seeing results in first 6 or more months.
SEO optimization for higher rankings is a constant process, and not a one time “job”.
In addition, SEO for doctors depends on:
1) Clinic Industry Knowledge and Content Writing Skills
2) Expertise in Search Engine Algorithms, Digital Best Practices, and Patient Behavior
3) A Dynamic Software Platform Designed to Adapt to Changes with Trends and Technology
4) World Class Support behind Your Technology System
Achieving top SEO rankings for medical practices and physicians is a process and not a simple one-time setup. It is time-intensive, requires deep knowledge about your own medical practice and Search Engine technology, costs both money and time to get real results, and it never stops for your medical practice.
Is Mobile site important for SEO rankings?
Yes. Google has started reading your mobile site first, for user experience, site speed and SEO content. Google even offers a site to check the speed of your mobile website. Your mobile site should be mobile optimized and must be designed for mobile conversion. 82 percentage of the patients are likely to find you on their mobile device.
Why is GOOGLE SEO important for Doctors?
Google search engine is the most accurate search engine, in our opinion. There are dozens of good search engines, but our data shows that over 92 percent of the medical related searches by patients occur on Google search engine in US and Canada. Hence Google is very important for the success of your medical practice.
Every medical practice and doctor’s office needs digital marketing in order to acquire new patients and service existing patients. It is naive to think that SEO only helps with new patient acquisition. If you have a stellar SEO, you will also see higher patient engagement, in addition to opening doors to new patients. Top SEO rankings will also reduce your total acquisition costs per patient and our data shows that return on investment is remarkable for every dollar spent on your own SEO. Your online online presence should always start with concentrated effort on your SEO rankings. Brand awareness is another side benefit of top SEO rankings.
How Much Should You Pay for SEO of Your Medical Website?
How Much Should You Pay For Medical Website Design, Website Hosting, Support, Design Services, SEO – Search Engine Optimization, Local SEO, Content Marketing, Content Creation For Healthcare Clinics, Physicians & Doctors? Typical pricing for good companies, with proven track record is $2000 to $10000 one time setup. PLUS there are monthly fees to maintain and keep the content current. Here is a very good SEO Pricing page to read. If you have a single location, expect to pay $350 to $800 per month for proper, professional content and SEO updates for each month. However, this SEO service and additional 20 services and apps are included in the GOLD service.
Is There Any ROI From SEO Investments For Physicians?
Results and ROI from SEO investments can be quite substantial – however, it is not guaranteed. Let’s review a real example. Baseline is the starting point with the launch of new we GOLD service for medical practice. Starting with Month 1 – March 2019 – This medical practice has no online advertising budget. They have been spending approximately $800 per month on off-line media advertising with minimal results, and unable to measure any success from offline traditional marketing. The previous website was created by a local web development company without any A/B conversion testing. This company has been charging $350/month for Website hosting and management of occasional Facebook posting. The practice owner is the physician himself. Competition has increased significantly over the last few years. This caused the doctor to go to Google and search for “online advertising for doctors” and found PatientGain.com as the first organic SEO listing.
Month 1 – Go – Live with GOLD Service – 14 Web leads, 56 phone calls. Total leads 70. This is the base-line.
Month 2 – SEO changes starting to take effect – 9 Web leads, 128 phone calls. Total leads 137.
Month 3 – SEO Rankings increased – 21 Web leads, 137 phone calls. Total leads 158.
Month 4 – SEO Rankings increased – 15 Web leads, 182 phone calls. Total leads 197.
Month 5 – SEO Rankings increased – 16 Web leads, 224 phone calls. Total leads 240.
Foundation of SEO or Search Engine Optimization for Doctors
PatientGain.com has created several products and offerings to help you achieve great SEO – Search Engine Optimization for your medical practice. Focus is on results which means new patients, this means top Google rankings, with significant focus on mobile search results and mobile marketing. Google search engine is the most accurate search engine with the best algorithms for search results. Majority of the world searches on Google. So for SEO for doctors, you must focus on Google first, and start with quality conversion website and add Unique, High Quality Content – This means Non-Copied, Non-Plagiarized Content. Your content must be at least 96% unique. Content should be on-topic, and relevant. For example, if your website is about your Medspa, list each medspa service on a separate page with proper headings, images with proper tags, and then add content that supports the heading of the page. Provide links when appropriate.