Urgent Care Marketing Used by TOP Clinics in USA
Marketing For Urgent Care Centers does not need to be complex or expensive.
How much budget and resources should be allocated to your Online Marketing? $1000/mon, $5000 per month? Some experts will provide 3 percent to 6 percent of the total revenue as the answer. Many clinics spend dozens of hours each month working with their Ad agencies, SEO specialists, website gurus, software vendors, web designers, social media consultants, reputation management, Email marketing providers, and online advertising. Spending numerous hours of clinic staff time, and thousands of dollars of clinic revenue, on a Trial & Error – hoping that their strategy will produce two results:
1) Increase in new patients
2) Improvement in patient engagement
They no longer have to go through this Trial & Error expensive exercise. PatientGain.com has solved this problem for you. Patient acquisition costs can be anywhere from $8 to $27 per new patient in most US areas. As new conditions in Healthcare drive more walk-in clinics and practices to open, your competition for acquiring and retaining patients grows.
An effective web strategy is vital for increasing the number of patients who walk in to your clinic. Effective software, years of digital marketing experience, and deep urgent care & walk-in clinic understanding generates new patients. PatientGain.com is the leader in providing online patient acquisition solutions to urgent care, walk-in clinics, and primary care practices thanks to its comprehensive software platform and years of experience in the healthcare industry.
Urgent Care Marketing Starts With a Comprehensive Online Solution
To ensure your clinic stays ahead of your local competition, you need a comprehensive online solution that’s actively generating new patients, improving your ability to convert prospect patients, and effectively engaging your current and past patients. Piecing together multiple apps and tools from different vendors to make your own system, and designing your own online marketing strategy, isn’t going to produce the results you need. Patchwork solutions are costly, ineffective, and don’t give you the competitive advantage you need to be successful. At PatientGain.com, we’ve designed our cloud-based software platform to create a comprehensive online presence for healthcare practices. Our solution has helped clinics across the US increase their patient generation and reduce their patient acquisition costs.
4 Ways to Improve Your Urgent Care Center's Experience
1) Reduce Wait Time in Your Clinic's Lobby
No patient wants to wait long to be seen at an urgent care center. They came to your location because they didn't want to spend hours in the emergency room or wait days for their regular doctor to be seen. Wait time is commonly defined as the time between the moment a patient walks through the door of your clinic and when they are seen by a provider. Wait time can easily be calculated in your patient management system. Taking the average of wait times from your patients can show you how quickly they are being seen and if there are any days of the week or times of the day that tend to have longer wait times. Streamlining your operations can often bring down overall wait times.
2) Measure Patient Satisfaction
Send patient satisfaction surveys to all patients. Surveying patients is another factor to consider when measuring patient experience. There may be a low wait time and a good patient per hour ratio, but if your patients are not happy with their care, those two numbers are less meaningful. You need to know how they feel about their visit to your clinic and if they would suggest it to friends and family. Ask every time they visit your clinic for feedback gauge satisfaction over a period of time.
3) Use EMR Data Effectively
Most of the urgent care centers do not utilize the hidden valuable data in the EMR systems. Using data from your patient management system, calculate the percentage of patients who return to your facility for further treatment. Patients who are not happy with your service are unlikely to return. Encourage your staff to make the patient experience as best as possible by explaining to the patient all aspects of their visit. Inform them where they can pick up their medication and advise them on what they can do to make their illness or injury heal quicker. Another effective way to encourage patients to come back to your clinic is calling a few days after their treatment to see how they are feeling. This call goes a long way to show your concern for a patient, and it is an excellent way to check in on them to ensure they are following through with the treatment given to them.
4) Use Online Reviews To Improve Your Online Reputation
Online reviews can either help or ruin your clinic. Being aware of online reviews and managing your reputation is key to any location. You need to monitor reviews left on Google, Facebook, and Yelp. Improve your online reputation by requesting reviews after patients have received service at your clinic. Yelp forbids the solicitation of reviews, but you can still ask patients to leave a review on Google or Facebook. Make it as easy as possible involving as few clicks as possible to leave a review. The more clicks it takes to leave a review, the more likely your patient will abandon the process.
PatientGain.com’s Urgent Care Solution
PatientGain.com’s Urgent Care Solution is built to be used by business users and healthcare staff, not techies. With a user-friendly interface and easy to use tools, business owners are able to effortlessly manage and track their efforts online. Regardless of your background with technology it’s straightforward and effective. From patient acquisition features such as your website, Facebook business apps, or appointment scheduling, to your patient engagement applications such as email campaign management, PatientGain.com’s consolidates all you need into one integrated platform. Clinic owners no longer need to transfer data, coordinate strategies, or create integrations between different platforms to be successful online. PatientGain.com’s turnkey solution combines over 20 apps into one system, improving your clinic’s results online while saving you time and money.
PatientGain.com’s apps can be embedded in existing websites or PatientGain.com can create cutting edge conversion and mobile websites for your clinic. We have created and A/B Tested numerous designs, landing page strategies, lead capture applications, and conversion tools, ensuring that customers who utilize our complete platform have a state-of-the-art presence online.
PatientGain.com has solved the problem of effective patient generation for Urgent Care centers across the US. With years of experience in the healthcare industry, and a history of thousands of successful campaigns, PatientGain.com has become an expert in online marketing for urgent care clinics.
If you’d like to learn more, click here for a presentation and prepare to be amazed to learn what PatientGain.com can do for your business.
Off-Line/Traditional Marketing Checklist For Doctors and Medical Practices
Based on hundreds of practices in USA & Canada, we have found that these tactics are typically employed by many practices.
- Newspaper ads
- Direct mailing to people living in a certain town, radius or locality
- Local bus ads
- Ads in local movie theaters
- Billboard rentals
- Discount coupons
- Product sampling
- Frequent Buyer program
- Hosting special events - for blood drive / AARP meeting
- Radio advertising
- TV advertising
- Advertising in local school's publication targeted for parents
- Co-advertising with another physician who compliments your services.
- Sidewalk Advertising - attention grabbing person stands with a sign of your service or clinic
Healthcare Marketing Using Patient Reviews
Healthcare Marketing is changing at the speed of the internet. Which means as a medical practice or a physician, Online-Reviews can make or break your practice. One of the strategy is to use the voice of your patients to self-promote your medical practice.
This Simple App Collects Reviews From The Web. You Decide Which Ones To Display. 73% Of The Patients Look at Your Practice’s Reviews or Your Service Reviews. Highlight Your POSITIVE Reviews and Minimize Negative Reviews.
As you build a roster of Positive Reviews on the most important sites, like Google, Facebook and Yelp, now take your strategy to the next level. Select the best reviews, add them to your awesome medical marketing website, and increase your conversion. See examples below. These are from different type of practices.
6 Key Pillars of Healthcare Medical Marketing for Physicians. Used by the Top Clinics in USA and Canada.
Your patients start their journey to find your medical services in many ways. They may have immediate need for specific service, like a parent looking for a “pediatric urgent care near me” and over 78 percentage of the time they will go to Google and search. And majority of the time, this is done on a mobile cell phone device. You may have a client looking for specific MedSpa service like “Coolsculpting clinic near me” for non-invasive weight loss. There are millions of ways patients search and look for your services, every day, however, majority of the patients use online mediums like, Google, Facebook, Instagram, Yahoo, Bing etc to find a medical service provider.
6 Key Pillars of Healthcare Medical Marketing
Pillar No 1 - Patient Trust is the Foundation of Medical Marketing Success for Your Practice.
Provide excellent patient care and medical services to your target patients. Treat every patient like they are your first patient. Healthcare practices who focus on high customer/patient service have a solid foundation. From medical marketing perspective, Patient Trust starts from the moment they land on your website or read your online reviews.
Pillar No 2 - Medical Practice's Website.
Your website is the face of your practice. Your website can be an asset or a liability. Your website should look and perform better than your clinic's practice. Moreover your website should always build your brand.
Pillar No 3 - Medical Practice's Online Reputation.
Your online reputation – Number of 5 star reviews on Google is the most impactful strategy you can employ. Facebook, HealthGrades, Yelp and other sites are also important however Google Reviews ranking of 4.3 or higher with 100 or more reviews will make a huge impact on your business. We have seen the data and we are excited to help you achieve this.
Pillar No 4 - Medical Practice's Online SEO and Advertising.
SEO and Advertising. Having a nice website is a Step 1 – But if you are not improving the SEO on a monthly basis, you will be left behind. Advertising on Google and Facebook will further improve your patient acquisition.
Pillar No 5 - Medical Practice's Social Media Strategy.
Social media strategy to engage with existing and potential patients. Key strategies include
1) Installing intelligent apps on your Facebook business page
2) Posting weekly on Facebook business page
3) Posting daily on your Google Posts.
3) Advertising on Social Media - Start with Facebook
Pillar No 6 - Medical Practice's Patient Communication Strategy.
Effective patient communication strategy. Here is a great starting list
1) HIPAA compliant communication from your website
2) HIPAA compliant communication from Facebook.
3) SMS-Texting from your website
4) EMR integration
5) Monthly Email marketing
6) Daily Posts on Google Business Page
7) Weekly Posts on Facebook
8) Monthly Promotions offered
9) Conversion Technology and Techniques
SIX PILLARS OF HEALTHCARE MARKETING
This is the GOLD Solution From PatientGain
Your Content Is the Single Most Important Factor in Your Online Success. 8 Reasons Why Content Is Important.
1. Content defines your medical practice's brand.
2. Content expresses who you are, how you conduct your business.
3. Content is read by the Search Engines - and this results in GOOD or POOR rankings - You should NEVER copy content from another site. Checking ideas from other websites is OK, but copying content is like shooting yourself in the foot.
4. Content can make your marketing flourish.
5. Content can make your advertising irresistible.
6. Social media loves GOOD content.
7. Email marketing with good quality content will give you higher open-rates.
8. Best of all - Patients LOVE Useful content.
8 Important elements of your medical website:
1) It must be mobile optimized – Beyond mobile friendly.
2) It must be optimized for conversion.
3) Content must be fresh, relevant, non-plagiarized.
4) SEO Optimized for Google search engine.
5) Based on WordPress (or other proven platforms).
6) Secure and HIPAA Compliant.
7) Should promote and build your brand.
8) Must be pretty, attractive and branded with your own brand.
6 Steps for Online Success For Clinics
Step No 1.
As medical practitioners, we have to realize that patient behavior is changing. Patients are now looking for medical services online. 88 percent of patients search online for medical services and clinic information. Even 47 percent of existing patients look for additional, related services online on your own website or your competitor’s websites. So you must be present on the Web. 60 percent to 72 percent of patients look for your services, check your online reviews, using a mobile device. Make sure that you have website that is focused on Mobile Marketing for doctors. Here are many examples of great ( and free Mobile, responsive and intelligent) websites. Once your medical practice is online, there are 5 additional important areas to cover.
Step No 2.
In US, approximately, 78 percent of the time, your patients are going to use Google search engine to look for medical related services, reviews and other information. So your first step is have a top notch Google presence. Other places are important also, like Facebook, Yahoo, Bing etc. But start with Google. There are 6 important aspects of Google presence.
- Google Local Listing for your medical practice
- Google Maps, verified listing
- Google Reviews rankings
- Google Posts
- Google Organic results
- Google Paid Search
Each of these should be addressed by your online strategy for your medical practice. Many doctors and practice managers think that having a nice looking website will suffice. Unfortunately it is no longer enough to have a nice website and a Facebook page.
Each of the above mentioned 6 important aspects of Google presence require attention to detail, time and commitment, not to mention financial investment.
Step No 3.
SEO or Search Engine Optimization for Doctors & Medical Practices can be defined in many ways. To provide you with a high level guidance, these 5 areas are most important:
A. Google Local Listing for your medical practice
- Create a Google account
- Add you clinic’s accurate information – Name, address are the most important information – Phone should be checked.
- If your practice’s information is incorrect, you will have correct it
- You may have to claim your listing also.
- In certain cases you may have duplicate listings, these should be resolved.
- There are dozens of other Local directories – They should be checked and updated. But Google, Facebook, Yelp, Yahoo/bing are the most important ones. Start with these.
B. Google Maps, verified listing
- Create a Google account
- Add you clinic’s accurate information in the Maps
- If your practice’s information is in correct, you will have correct it – sometime the Map Pin is Inaccurate
- You may have to claim your Map listing also.
- In certain cases you may have duplicate listings, these should be resolved.
- There are many of other map based directories – They should be checked and updated. But Google, Map Quest, Apple Map are the most important.
C. Google Reviews rankings
- Create a Google account
- Check you reviews and ratings
- If your practice’s reviews are 4.5 and over 100 reviews on Google, then you are doing well. If less than this, you will need to focus on this area.
- Other important review sites are Yelp, Facebook and HealthGrades. But start with Google.
D. Google Posts
Posting on Google is a new way to share relevant, fresh content with the people who are searching for you. Use images, videos and even animated GIFs to engage your audience, and add inline links to drive traffic to specific content. This enhanced format allows searchers to hear directly from the primary source — you — and complements existing results from across the web. One important note the Google Posts expire every week. You have to post every week.
E. Google Organic results
Your content on your website is the most important factor on your website. Content refers to your text, headings, sub-headings, main paragraph, images, videos, blogs etc. Your website must contain non-copied, non-plagiarized content.
Step No 4.
Every year, billions of dollars are spent on online advertising. Very broadly, online advertising can be divided into 2 main categories:
- Display advertising
- Search advertising
As a doctor and a medical practice manager, both of these are important for you. You can acquire new patients using both of these mediums.
Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message. For example, if your potential patient is on Facebook and has recently clicked on or watched a video related to Breast Augmentation medical procedure and treatment, ads related this subject can be displayed to the potential patients. This is an example of display ads.
Search advertising is very common. Every time you are on Google and type a search term, lets say “Urgent Care near me”, Google search engine will usually display ads on the top of the web page. In the middle, there is a map, reviews and business listings, and at the bottom, there are organic or free search results. The advertisers pay a fee to display their ads in the top area. If a user clicks on any of the ads, the advertiser pays a fee for each “Click” This is called Pay-Per-Click advertising. For medical practices and doctors, this is very effective and creates excellent ROI. Google PPC ads produce excellent results, however it is complex and requires a professional to manage your campaign.
Step No 5.
Reviews marketing is another emerging area. Online reviews are impacting decisions of your prospect patients dramatically. This is one area that will make your medical clinic shine or impact negatively more than any other strategy. In fact it should not be a marketing strategy, it should be a necessity.
There are 4 ways to acquire positive reviews, and at the same time, minimize negative reviews. So your marketing strategy should be to minimize any negative reviews, and maximize positive reviews.
4 Ways to acquire online reviews
- Using SMS/Texting apps. A text is sent to a patient asking for feedback after a visit.
- Using Email apps. An Email is sent to a patient asking for feedback after a visit.
- Using an iPad in the lobby. A patient is asked to provide feedback right after the visit.
- Using Social Media or your Website. An app can be added to your business page on Facebook or your website, asking patients to provide feedback.
There is no quick and foolproof way do this “quickly”. There are pros and cons for each approach. Google and Yelp understand that businesses are striving to acquire more positive reviews and “bury” negative feedback, their algorithms are aware of SMS requests for reviews – and they are blocking reviews posted using SMS originated requests. Having an iPad in the lobby can cause block of IP Address and so on.
Step No 6.
Social Media Marketing is another very important aspect of your marketing. Your potential and existing are hanging around on Facebook. You have to make it easy for them to do business with you. Here are 5 steps.
5 Steps for Facebook Success for Doctors & Medical Practices
- Create Facebook Business Page for your medical practice.
- Optimize FacebookBusiness Page for your medical practice.
- Add apps to your FacebookBusiness Page for your medical practice. For example, add Contact Us app, add Appointment Requests app, add Promotions app.
- Add content to your FacebookBusiness Page for your medical practice
- Advertise your FacebookBusiness Page for your medical practice on Facebook – There are multiple ways to promote your FacebookBusiness Page for your medical practice. You can hire a professional ( recommended ) or do it yourself. Professionals who are certified advertising professionals will produce better results for you.
Summary for Online Success For Doctors
These 6 steps are proven to add value for hundreds of medical practices. There are many other steps you can take to further improve your strategy. Monthly Email Marketing is another strategy, among many others. Contact us so we can help you and view details GOLD package here.
PatientGain.com is a certified premier google partner for healthcare.
To learn about Website Strategies and Website Examples for Doctors & Medical Clinics, please go here.
To learn about How Much Do Doctors Spend On Advertising, please go here.
To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.
To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.
To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.
To learn about GOLD Package Marketing for Doctors & Medical Clinics, please go here.