Medspa SEO Expert Services $999/mon to $1499/mon
How can a MedSpa SEO expert improve the rankings of my medical spa? This is a common question. We get this question almost every day. However all Medical Spa SEO experts are not the same. A good Med Spa SEO expert is the one who focuses on your brand, understands your services, your business issues, and most importantly understands patient/client behavior. Complete understanding of conversion funnels is another important technical area.
SEO successfully makes it easier for search engines, especially Google, to find a MedSpa’s website and present it as a relevant result on Google. MedSpa SEO experts know the ins and outs of search engine optimization to ensure a MedSpa’s website performs as best as possible. There are a variety of things a MedSpa SEO expert can do to help improve the overall SEO of a MedSpa’s website.
Step 1: MedSpa SEO experts research what keywords and search terms current and potential patients use to find services provided at a MedSpa
When a potential patient is looking for a MedSpa, they will likely start their search by typing in some keywords into the search bar of Google. Unless that likely patient knows the exact name of a MedSpa, that business needs to rank high on the best keywords to bring the best possible potential patients to their website. A MedSpa SEO expert will know the best keywords for a MedSpa to focus on to drive up its search rankings. The right keywords need to be chosen to maximize the effectiveness of the SEO work.
Choosing the right keywords can be a very time-consuming process and must constantly be monitored and adjusted. A MedSpa SEO expert can handle that while the business owner can concentrate on the day-to-day operations of the MedSpa. A MedSpa SEO expert will focus on words most likely used by someone seeking the services provided at the MedSpa. The expert will also use both short-tail keywords and longtail keywords. These two types of SEO keywords work together to promote the organic ranking of a site effectively. Short-tail keywords cover broad topics, have lower conversion rates, drive high traffic to a site, and are three words or less. Longtail keywords focus on more narrow or unique issues, drive less traffic to a website, have higher conversion rates, and are four words or longer. Longtail keywords also play a more prominent role in voice search when using a smart speaker or digital personal assistant. According to Microsoft, 72% of the population in the United States uses voice search at some point.
Example of Local SEO for a MedSpa :
Step 2: MedSpa SEO experts focus on refining a website to earn a higher EAT ranking.
EAT is short for Expertise, Authoritativeness, and Trustworthiness, which are areas the Google search algorithm will evaluate when determining their organic rankings. Just because a MedSpa’s website is packed full of keywords does not automatically guarantee them a high organic ranking. In fact, “Keyword Packing” is frowned upon and can even lead to lower rankings on Google and other search engines. The goal Google, is to provide its users with quick answers. It is not a great user experience if someone is presented with websites that are not relevant to them, hence the EAT Ranking. This factor has been important to Google’s ranking decisions since 2013.
The most important factors Google considers when ranking the quality of a website organically in search results are a site’s Expertise, Authoritativeness, and Trustworthiness. A MedSpa SEO expert can improve a MedSpa’s site to raise these factors. They can help improve content so that it is more relevant, authoritative, and can be trusted by those who read it. This content needs to be written, reviewed, and updated by experts in these topics, to ensure the right information and correct terms are used. These, tied with excellent keyword placement, can help a MedSpa’s site rank higher and higher in organic results for its most critical keywords.
Example of SEO and Local SEO for a MedSpa Offering “Semaglutide”
Step 3: A MedSpa SEO expert will analyze and refine the navigation of a website to improve the user experience.
As fantastic of a MedSpa website as an owner may have, if a potential patient can not find what they are looking for or if they are confused about where they need to go to find information, there is a high chance they are going to click on the back button and look at other results. If a site is poorly designed or structured, it only adds more friction to the user experience, which will drive down conversions. If a site is easy to navigate, it will keep visitors engaged and increase overall conversions.
The most popular services or information on a MedSpa’s website should be as easy to access as possible. A MedSpa SEO expert should be provided information on the best performing services at a MedSpa so they can improve a site to reflect that. For example, if a MedSpa is well known and has received great reviews for its facials, those services should be available from the homepage with a single click. Another example for returning patients would be the page where they can schedule their services online. Online scheduling should be a click away from any page on the site. The more clicks it takes for someone to reach their goal, the more likely they will abandon the journey and not convert. A better navigation experience will improve conversions and overall SEO.
Example of very high conversion Medical Spa websites:
Step 4: MedSpa SEO experts will engage in content marketing.
Content marketing is a very effective tool that MedSpa SEO experts will use to improve the organic ranking of a website. It is one of the most effective ways to engage with a target audience and helps boost the EAT factor of a site. The content pages on a MedSpa website should be constantly updated, bit by bit, throughout the year. Unless needed, a MedSpa SEO expert will review, refine, check, or add content to a few pages monthly. Updating a website all at once could confuse search engines and hurt overall organic rankings. Consider adding a blog if a MedSpa’s website is well-developed and new content can not be added. A monthly blog can add great, new unique content to a site and help with the overall organic ranking. As a bonus benefit, blog articles make for great pages to share in social media posts or email newsletters.
Example of Content and Offers Marketing:
Step 5: MedSpa SEO experts will ensure a site’s URLs are short and make sense.
The URLs of a MedSpa’s website is an opportunity for a business to insert keywords to boost their organic rankings. A search engine will consider the name of URLs as a factor in organic rankings. However, URLs, like content, should be stocked with fewer keywords.
For example, neither one of these URLs would be good for a MedSpa:
A better URL would be:
A short, logical URL will make for a better user experience and also helps Google evaluate the relevancy of a site for its organic rankings. If a website changes its URLs, a MedSpa SEO expert will set up redirects to new URLs to ensure any random links floating on the internet do not break, and previous SEO that has been earned gets transferred to the unique URL.
Step 6: MedSpa SEO experts will push to use authentic images of a MedSpa, their rooms, equipment, and staff on a website.
Images are an essential feature of a website and are very engaging to visitors. 67% of online shoppers consider the quality of an image to be an important deicing factor in their purchase. No one wants to visit a website full of text, but a website full of stock photos is also not as authentic as it could be. When possible, a MedSpa SEO expert will ensure that a website features actual pictures of the MedSpa. If potential patients can see the rooms, facility, and staff they will be getting treatments from, that will drive up conversion rates. It also dramatically adds to the trustworthiness and authenticity of a MedSpa.
When a MedSpa SEO expert uses pictures, they also take advantage of opportunities to optimize them for SEO value. First, the file name of the image is essential. “Image1.jpg” will not get much SEO value, but “1stFloorMassageRoom.jpg” will be more descriptive and help a search engine understand the context of the image. MedSpa SEO experts will also use Alt-Text tags for images. Usually hidden on a website, these tags will display words when the image can not load or let a program read the photo description for those with visual impairments. So, instead of Google seeing a picture labeled as “Image1.jpg,” it will see an image labeled as “1stFloorMassageRoom.jpg” with additional Alt-Text “The is the first-floor massage room at MedSpa By Mary.” Again, both the name of the image file and the Alt-text Tag are opportunities for the SEO expert to insert keywords.
Step 7: MedSpa SEO experts will complete and optimize a Google My Business Page.
A Google My Business Page is critical for the success of a MedSpa. Without a GMB page, it is very unlikely the business will appear in Google Maps outside of someone just typing in the address. A GMB page is an easy way to boost the SEO of a MedSpa and drastically increase the number of people the brand will reach. Without a GMB page, the MedSpa will not appear in the “Local Pack” often displayed in search results. The Local Pack appears after the paid results but before the organic results. Many search engine users will look at the local pack and not even explore organic results. As such, a MedSpa must appear in this part of the search results.
For a Google My Business Page to be as effective as possible, it must have all the information filled out and match the information on the website and any other listings. A person is 70% more likely to visit a website when a Google My Business Page is completely filled out. These include:
- Name of the MedSpa
- Address, including any suite or office numbers
- Phone Number
- URL of the website
- Hours of operations
- Services offered
Step 8: MedSpa SEO Experts will conduct a competitive analysis for a MedSpa.
A competitive analysis helps a MedSpa SEO expert get a better idea of trends and competition in an area. Each location is unique, so a study like this is needed so MedSpa SEO experts can better understand the area as they do their work. There are several benefits to having an SEO expert complete this analysis.
It makes the marketing process more effective.
Potential patients to a MedSpa will want to know how the services at the facility will make them feel better or enhance their aesthetic looks. For a MedSpa to be appealing, they need to present themselves as being able to meet the needs of these potential patients with the services or products available. To do this, research is required to determine those needs. Once a MedSpa knows what its target patients are looking for in terms of services and products, its website can be updated to showcase that. They will be able to win over potential patients, increase patient count, and drive up conversions.
Finds Missing Pieces In MedSpa Marketing Plan
A competitive analysis can help a MedSpa find opportunities in an area or any missing pieces in its marketing plan. There may be an untapped area of potential patients that other competitors have yet to discover. A competitive analysis can identify these likely patients so a marketing plan can be tailored for them.
Step 9: How do MedSpa SEO experts put together a competitive analysis?
A MedSpa SEO expert generally follows these steps when putting together a competitive analysis for a client:
- Researchers who the competitors of a MedSpa are. They may include other MedSpas and businesses that offer similar services to the MedSpa.
- Each competitor is researched to evaluate their products or services and if they directly compete with the MedSpa. A MedSpa in the same town may have a completely different menu of treatments and services and, therefore, only competes slightly with a pool of potential patients.
- Determine the medical marketing strategy of the competitors. Analyze what medical marketing tactics they are using and which they are not using.
- A MedSpa SEO expert will also analyze to see how successful their marketing efforts are. This may be a little difficult to determine, but they should be able to get a general sense.
- Analyze how much engagement competitors generate with their potential patients and where that engagement can occur.
- Next, a MedSpa SEO expert should see how competitors market their content to the community. They will note what digital and traditional strategies are being used.
- Finally, a competitive analysis will see what social media channels are being utilized, what content is being posted there, and what the level of engagement is with their target audience.
The experts at PatientGain.com are available to help you create a high-performance healthcare website. Our MedSpa SEO experts can help boost your site’s organic ranking using tested and proven marketing strategies. Contact us today, and let us show you what we have done for other practices across the country!
Benefits of SEO (Search Engine Optimization) for Medical Spas
Regardless if you, as an owner of a medical spa, have implemented an SEO strategy or are thinking about starting one, SEO is a medical marketing tactic that needs to be at the forefront of your mind. It is the lynchpin of successful medical marketing plans and must be constantly updated and monitored to ensure its success. The medical spa industry is very competitive, with over 21,500 businesses operating in the United States. An owner must try to get as many new clients/patients to their facility as possible, and optimizing their website’s SEO is one of the most powerful tools to make that happen.
Example of a medical spa SEO
Even if a website has the best-written content, it will not do a medical spa much good if no one sees it. No one will see it if it does not appear in Google’s organic search results of the first page. Optimizing a medical spa’s SEO will help grow the organic ranking of that site for key search terms over time. Great SEO will also help paid advertising by making target keywords more relevant in campaigns, hopefully making keywords cheaper to bid for. Creating a plan to refine, update, and monitor a medical spa’s SEO will help boost overall website traffic and increase the likelihood that its listing will display in local results. It gives you a competitive edge over other medical spas to drive patients in through the front door. Higher SEO rankings, specially for your medical service(s), creates 1) brand awareness 2) you are considered and “expert and thought leader” 3) client/patients trust organic/natural results 4 times more the search related ads.
What does SEO mean, and how does it apply to Medical Spas?
SEO is an acronym for search engine optimization. SEO is a digital marketing strategy that assists search engines by helping them better understand why a website is relevant to key search terms. This, in turn, will increase the website’s visibility by increasing its organic rankings in search engine result pages, also known as SERPs. The higher a site appears in organic results, the more likely they are to make conversions, which in most cases is when a site visitor makes an appointment for a medical spa service. Compared to paid advertising (such as Google PPC Ads), SEO has proven to be more cost-effective over the long term and is often considered more vital to the success of a medical spa. Overall, SEO will help a medical spa connect with potential patients looking for the services and products it offers.
Why is SEO important to a medical spa?
Good SEO for a medical spa is crucial and can often make or break the success of a business. Every medical spa owner should have the SEO of their site a top priority for their medical marketing plan. There are several reasons why a fantastic SEO marketing plan is essential to a medical spa.
1. Have a competitive edge over other medical spas
A medical spa that has excellent SEO can dominate their local competition. If they rank first in search results and local search results, that will result in many more conversions to occur than sites that appear lower in rankings. Sites not appearing in search results will struggle to maintain their patient count. Appearing in the top results will make a medical spa stand out and be more attractive to potential patients than its competition.
2. Higher organic ranking in search engine result pages
Over time, a good SEO plan will help boost the organic rankings of a medical spa’s website. Medical spas need to remember that organic rankings will increase slowly over time, unlike Paid Advertising, where increases in where ads are being shown can change as quickly as it takes to raise a budget or change target keywords. It is imperative to have a medical spa appear on the first page of results and, as often as possible, in the top results on that first page. While search engines will return billions of results, many users will only look at the full results, and very few people will even look at the 2nd page of results. In fact, Over 25% of people click the first google search result.
3. A good SEO plan often results in a better-designed website and created content, resulting in a more authoritative site
A good SEO plan is not only about the insertion of keywords throughout content, but there are other factors. Things like layout, mobile friendliness, time on site, and site speed play a role in organic ranking. If a well-crafted SEO plan can address these things, it will increase the authoritativeness, relevancy, and trustworthiness of a medical spa’s website in the eyes of a search engine.
What are some tactics in a well-crafted SEO strategy that medical spas often use for success?
There are a variety of different tactics that can be used to improve the SEO of a medical spa. Below are some tactics that the experts at PatientGain.com will use to boost your medical spa’s organic rankings.
Keywords and On-Page SEO
When on-page SEO is used to improve the search engine optimization of a medical spa, it involves optimizing the content that is on the website. A critical part of SEO is identifying and placing essential keywords throughout the content. These keywords should be the same search terms their target audience will use when searching for services. Keywords should be placed throughout a site’s content pages and relevant to the pages they are placed on. There are several areas where keywords can be used effectively:
Medical Spa’s Site Content
Target SEO Keywords need to be in the content of a medical spa. Generally, that page’s primary keyword must appear within the first one hundred words of a page. For example, if the page title is “Chocolate Rub Massage,” that term needs to appear in the first paragraph somewhere. It is also essential to spread keywords throughout a content page and not put too many of them in repeatedly. “Keyword stuffing” or using as many SEO Keywords as possible is a tactic that does not work and can cause a search engine to flag a site for breaking the rules.
A medical spa will also benefit from using both short and long-tail keywords. Short-tail keywords are three words or less, while long-tail keywords are four words are more. Both keywords work together to capture as many potential patients as possible.
How does metadata play a role in SEO for medical spas?
Metadata is information search engines provide describing the content on a site’s page. Usually, this information is not overtly seen by users but is instead embedded into the code of a website. Several metadata aspects need to be optimized for medical spa SEO.
Title tags are an essential metadata element to optimize. The title tag will display the name of a page in search results on a search engine and then appear as the tab’s name in a web browser. Titles are generally limited to 60 characters or less. While they can be longer when tagged, a search engine or browser will typically only display the first 50 or 60 characters in that title tag. Using the previous example, “Chocolate Rub Massage” needs to be at the beginning of a title tag and not at the end to ensure it is seen and considered in organic rankings.
The heading on a content page helps a search engine understand the organization of the content on that page. When people are reading text, headings are usually denoted by different typeface, bolding, or font size. Search engines are distinguished by using “Heading Tags.” Depending on its size, a content page can have many headings, so there are different tags for different headings. An H1 tag is for the primary heading, generally at the very top of the content page, and encompasses that page’s topic or central idea. H2 tags are for subheadings that separate different concepts that are discussed on that page related to the main idea. If a page is exceptionally descriptive and the author wants to organize the information further, they can use H3, H4, and H5 tags to organize the page further. Search engines will recognize these tags and appreciate how content is structured. There is compelling evidence from research that SEO will improve with the proper use of heading tags.
In search results, underneath the website title, there is usually a little blurb describing what to expect on this page. Without a meta description, a search engine will display the first line of text it reads on that page. Often, this may not be the best way to describe a page. A medical spa can instead use a meta description tag to write a short sentence that can include target keywords to hopefully further entice a search engine user to click. Google will display only the first 160 characters of a meta description, so medical spas need to be concise.
Most web traffic a medical sap will see will come from mobile devices. With that in mind, the site needs to use mobile-first indexing practices. These include:
- Allowing a GoogleBot to scan and read all pages.
- Use a responsive website so that the content and functionality of the desktop version of a site are the same as the mobile version.
- Use mobile-friendly images that are optimized for a mobile device.
- Use user-friendly designs that make it easy for visitors to find information and accomplish tasks from a mobile device.
What is Off-Page SEO, and how does it help a medical spa?
Off-page SEO is marketing strategies that occur outside of a website and contribute to improved SEO and organic ranking. Below are some effective off-page SEO strategies.
When potential patients search for a medical spa, they are usually presented with “Local Results” or “Map Results” in addition to the paid ads and organic results. Many search engine users will explore these results, which are often within driving distance of their location, and may not even look at the organic results. With that in mind, a medical spa must appear in local results in its area. The first step in getting these local results is creating a business listing on Google, Yelp, Bing, and Facebook. Once verified via text, phone call, or postcard, these profiles need to sync listing information. The address, phone number, site URL, name of the business, and hours of operation must be checked to ensure they are the same. To further increase the local SEO of a medical spa, include a “Directions” page with an embedded Google Map.
Another critical off-page SEO strategy is getting online reviews. The online reputation of a medical spa plays an essential role in its success, and getting as many positive reviews as possible should be a goal. A medical spa with 800+ positive reviews will look more authoritative and trustworthy than a medical spa with just 80 reviews. The best way to get reviews for a medical spa is to ask their patients. While not everyone will leave a review, a reliable percentage will! The most effective way to ask for feedback with the highest conversion rates is via an email or a text message request. The process of leaving a review should be as easy as possible with as few steps or clicks as possible. Every additional click in the process of leaving a review will result in more people abandoning leaving feedback altogether.
How long does a medical spa need to wait until they begin to see results from SEO work?
Unlike paid advertising, the results from SEO work will take time. A medical practice should not expect an overnight improvement of organic rankings for all of their target keywords. Different target keywords will improve at different rates. Most of the time, a medical spa should begin to see an improvement in three to six months. However, they should keep in mind that this can be longer if competitors are also making improvements to their SEO simultaneously. Just as a medical spa should be watching what its competitors do, competitors often watch medical spas for ideas and improvements. With that in mind, SEO constantly needs to be monitored, and minor refinements must be made throughout the year to stay on top and compete with other medical spas. Read more details here.
Use Case: New website, new URL – with no previous history.
We will divide medical practices website into three broad areas:
1) Low competition – will start seeing results in first 2 to 3 months.
2) Medium competition – will start seeing results in first 3 to 7 months.
3) High competition – will start seeing results in first 6 or more months.
Use Case: Existing website, existing URL – with previous history.
We will divide medical practices website into three broad areas:
1) Low competition – will start seeing results in first 1 to 2 months.
2) Medium competition – will start seeing results in first 1 to 3 months.
3) High competition – will start seeing results in first 2 to 4 months.
The experts at PatientGain.com are available to help you create a high-performance healthcare website. Contact us immediately, and let us show you what we have done for other practices across the country!