Medspa SEO Expert Services $999/mon to $1999/mon
How can a MedSpa SEO expert improve the rankings of my medical spa? This is a common question. We get this question almost every day. However all Medical Spa SEO experts are not the same. A good Med Spa SEO expert is the one who focuses on your brand, understands your services, your business issues, changing landscape of SEO related to AI (Artificial Intelligence) and most importantly understands patient/client behavior, along with patient’s HIPAA compliance requirements. Complete understanding of conversion funnels is another important technical area.
Table of Contents
What is a Medical Spa SEO Marketing Expert?
Example A: of a very good SEO for a Med Spa in NJ
Example B: of a very good AI medical SEO for a Med Spa in Las Vegas
What are the 5 important areas of medical spa SEO?
What is PatientGain’s “Reverse Search Engine” for Med Spas?
Use Case Example 1: Medical Spa Location east coast, extremely competitive area
Use Case Example 2: 2 Locations 1) Beverly Hills and 2) Las Vegas, extremely competitive areas
Does domain name help with the SEO of a medical spa?
9 Key steps taken by MedSpa SEO experts
What are the benefits of SEO (Search Engine Optimization) for medical spas?
What is a Medical Spa SEO Marketing Expert?
A “med spa SEO expert” is a digital marketing professional specializing in optimizing the online presence and brand of medical spas through Search Engine Optimization (SEO) strategies, aiming to increase their visibility on search engines like Google, thereby generating more potential clients and leads for their practice; they focus on creating high-quality website content, responsive design, local SEO, and technical optimization tailored to the medical spa industry. PatientGain.com leverages AI in its MedSpa SEO, through various applications and strategies.
Example A: of a very good SEO for a Med Spa in NJ
Example B: of a very good AI medical SEO for a Med Spa in Las Vegas
What are the 5 important areas of medical spa SEO?
SEO for Med Spas heavily depends on 5 major areas
1) Content of your MedSpa website
2) Structure of the website
3) Speed of the mobile pages of your MedSpa website (as majority of your clients visit your website from a mobile device) 4) Links of your website
5) E.E.A.T Score of the website
There are dozens of other areas also – and they are constantly changing. Another important area to understand is Local SEO for Medical Spas. We have also learned that if your website is designed as if you are thinking like a client/patient, who is looking for your services, and does your website provide reliable information about your services, providers, location and generally you have Google reviews between 4.5 to 4.9 ranking. A good SEO successfully makes it easier for search engines, especially Google, to find a MedSpa’s website and present it as a relevant result on Google. MedSpa SEO agency experts know the ins and outs of search engine optimization to ensure a MedSpa’s website performs as best as possible. There are a variety of things a MedSpa SEO expert can do to help improve the overall SEO of a MedSpa’s website.
What is PatientGain’s “Reverse Search Engine” for Med Spas?
PatientGain’s “reverse search engine” for med spas is not a traditional search engine like Google or Bing that allows users to search by image or other non-text inputs. Instead, it’s a proprietary AI-based algorithm and strategy used by PatientGain to improve the search engine optimization (SEO) of medical spas .
Here’s how it works:
- Analyzing Patient Search Patterns: PatientGain utilizes its AI-powered system to analyze how potential patients search for medical and dental services online.
- Optimizing Online Presence: Based on the analyzed search patterns, the system then optimizes the med spa’s website, online content, and other online assets to match those patterns. This includes:
- AI-driven Website Optimization: Designing websites for high conversion rates, updating meta descriptions, keywords, and page structures to align with current search trends.
- Enhanced Understanding of User Intent: Focusing on the context and intent behind patient search queries to provide precise and helpful information on the website.
- Content Quality and Relevance: Prioritizing high-quality, credible, and user-friendly content on the med spa’s website to improve its ranking in search results.
- Technical SEO Best Practices: Ensuring fast-loading websites for better user experience and higher rankings with search engines.
- AI-assisted Content Creation: Leveraging AI to assist in creating content, which is then verified by medical content experts.
In essence, PatientGain’s approach is to understand how patients are searching (effectively “reversing” the search process) and then optimize the med spa’s online presence to be discovered more easily by those patients, increasing business according to PatientGain.
Use Case Example 1: Medical Spa Location east coast, extremely competitive area
Medical Spa SEO Dashboard. Location east coast, extremely competitive area. Overall leads, 55% from SEO (free clicks). Service used PLATINUM monthly service.
Out of 2334 targeted visitors, 1301 resulted from SEO keywords. See data below. This means 55.74% leads are from SEO (free clicks). Primarily Google search, with some from bing (4%) search engine.
Based on the data below, you can see the top keywords producing very targeted traffic, with very high conversion rates of over 10%. Keywords like botox near me, semaglutide near me, lip filler near me. These are GEO targeted keywords.
Use Case Example 2: 2 Locations 1) Beverly Hills and 2) Las Vegas, extremely competitive areas
Medical Spa SEO and ROI – 2 Locations 1) Beverly Hills and 2) Las Vegas, extremely competitive areas. Service used PLATINUM monthly service.
In the month of June, 975 new client/patient leads were received. See dashboard below.
Out of 4820 targeted visitors, 2265 resulted from SEO keywords. See data below. This means 46.99% leads are from SEO (free clicks). Primarily Google search, with some from bing (1%) search engine.
Common question asked by medical spa practice managers and owners: Does domain name help with my MedSpa SEO?
Common question we get from MedSpa, Wellness, Plastic Surgeons, Aesthetics, Medical Weight Loss and IV therapy practice managers and providers : “Does domain name help with my MedSpa SEO ? ”
9 Key steps taken by MedSpa SEO experts
Step 1: MedSpa SEO experts research what keywords and search terms current and potential patients use to find services provided at a MedSpa
When a potential patient is looking for a MedSpa, they will likely start their search by typing in some keywords into the search bar of Google. Unless that likely patient knows the exact name of a MedSpa, that business needs to rank high on the best keywords to bring the best possible potential patients to their website. A MedSpa SEO expert will know the best keywords for a MedSpa to focus on to drive up its search rankings. The right keywords need to be chosen to maximize the effectiveness of the SEO work.
Choosing the right keywords can be a very time-consuming process and must constantly be monitored and adjusted. A MedSpa SEO expert can handle that while the business owner can concentrate on the day-to-day operations of the MedSpa. A MedSpa SEO expert will focus on words most likely used by someone seeking the services provided at the MedSpa. The expert will also use both short-tail keywords and longtail keywords. These two types of SEO keywords work together to promote the organic ranking of a site effectively. Short-tail keywords cover broad topics, have lower conversion rates, drive high traffic to a site, and are three words or less. Longtail keywords focus on more narrow or unique issues, drive less traffic to a website, have higher conversion rates, and are four words or longer. Longtail keywords also play a more prominent role in voice search when using a smart speaker or digital personal assistant. According to Microsoft, 72% of the population in the United States uses voice search at some point.
Example of Local SEO for a MedSpa :
Step 2: MedSpa SEO experts focus on refining a website to earn a higher EEAT ranking.
EEAT is short for Expertise, Authoritativeness, and Trustworthiness, which are areas the Google search algorithm will evaluate when determining their organic rankings. Just because a MedSpa’s website is packed full of keywords does not automatically guarantee them a high organic ranking. In fact, “Keyword Packing” is frowned upon and can even lead to lower rankings on Google and other search engines. The goal Google, is to provide its users with quick answers. It is not a great user experience if someone is presented with websites that are not relevant to them, hence the EAT Ranking. This factor has been important to Google’s ranking decisions since 2013.
The most important factors Google considers when ranking the quality of a website organically in search results are a site’s Expertise, Authoritativeness, and Trustworthiness. A MedSpa SEO expert can improve a MedSpa’s site to raise these factors. They can help improve content so that it is more relevant, authoritative, and can be trusted by those who read it. This content needs to be written, reviewed, and updated by experts in these topics, to ensure the right information and correct terms are used. These, tied with excellent keyword placement, can help a MedSpa’s site rank higher and higher in organic results for its most critical keywords.
Example of SEO and Local SEO for a MedSpa Offering “Semaglutide”
Step 3: A MedSpa SEO expert will analyze and refine the navigation of a website to improve the user experience.
As fantastic of a MedSpa website as an owner may have, if a potential patient can not find what they are looking for or if they are confused about where they need to go to find information, there is a high chance they are going to click on the back button and look at other results. If a site is poorly designed or structured, it only adds more friction to the user experience, which will drive down conversions. If a site is easy to navigate, it will keep visitors engaged and increase overall conversions.
The most popular services or information on a MedSpa’s website should be as easy to access as possible. A MedSpa SEO expert should be provided information on the best performing services at a MedSpa so they can improve a site to reflect that. For example, if a MedSpa is well known and has received great reviews for its facials, those services should be available from the homepage with a single click. Another example for returning patients would be the page where they can schedule their services online. Online scheduling should be a click away from any page on the site. The more clicks it takes for someone to reach their goal, the more likely they will abandon the journey and not convert. A better navigation experience will improve conversions and overall SEO.
Example of very high conversion Medical Spa websites:
Step 4: MedSpa SEO experts will use content marketing extensively, with focus on your services
Content marketing is a very effective tool that MedSpa SEO experts will use to improve the organic ranking of a website. It is one of the most effective ways to engage with a target audience and helps boost the EAT factor of a site. The content pages on a MedSpa website should be constantly updated, bit by bit, throughout the year. Unless needed, a MedSpa SEO expert will review, refine, check, or add content to a few pages monthly. Updating a website all at once could confuse search engines and hurt overall organic rankings. Consider adding a blog if a MedSpa’s website is well-developed and new content can not be added. A monthly blog can add great, new unique content to a site and help with the overall organic ranking. As a bonus benefit, blog articles make for great pages to share in social media posts or email newsletters.
Example of Content and Offers Marketing:
Step 5: MedSpa SEO experts will ensure a site’s URLs are short and make sense.
The URLs of a MedSpa’s website is an opportunity for a business to insert keywords to boost their organic rankings. A search engine will consider the name of URLs as a factor in organic rankings. However, URLs, like content, should be stocked with fewer keywords.
For example, neither one of these URLs would be good for a MedSpa:
MedSpabymary.com/page34
MedSpabymary.com/massages_near_Reading_that_are_5_star_quality_and_very_affordable
A better URL would be:
MedSpabymary.com/hot_stone_massages
A short, logical URL will make for a better user experience and also helps Google evaluate the relevancy of a site for its organic rankings. If a website changes its URLs, a MedSpa SEO expert will set up redirects to new URLs to ensure any random links floating on the internet do not break, and previous SEO that has been earned gets transferred to the unique URL.
Step 6: MedSpa SEO experts like to use authentic images of a MedSpa, their rooms, equipment, and staff on a website
Images are an essential feature of a website and are very engaging to visitors. 67% of online shoppers consider the quality of an image to be an important deicing factor in their purchase. No one wants to visit a website full of text, but a website full of stock photos is also not as authentic as it could be. When possible, a MedSpa SEO expert will ensure that a website features actual pictures of the MedSpa. If potential patients can see the rooms, facility, and staff they will be getting treatments from, that will drive up conversion rates. It also dramatically adds to the trustworthiness and authenticity of a MedSpa.
When a MedSpa SEO expert uses pictures, they also take advantage of opportunities to optimize them for SEO value. First, the file name of the image is essential. “Image1.jpg” will not get much SEO value, but “1stFloorMassageRoom.jpg” will be more descriptive and help a search engine understand the context of the image. MedSpa SEO experts will also use Alt-Text tags for images. Usually hidden on a website, these tags will display words when the image can not load or let a program read the photo description for those with visual impairments. So, instead of Google seeing a picture labeled as “Image1.jpg,” it will see an image labeled as “1stFloorMassageRoom.jpg” with additional Alt-Text “The is the first-floor massage room at MedSpa By Mary.” Again, both the name of the image file and the Alt-text Tag are opportunities for the SEO expert to insert keywords.
Step 7: MedSpa SEO experts will complete and optimize a Google My Business Page
A Google My Business Page is critical for the success of a MedSpa. Without a GMB page, it is very unlikely the business will appear in Google Maps outside of someone just typing in the address. A GMB page is an easy way to boost the SEO of a MedSpa and drastically increase the number of people the brand will reach. Without a GMB page, the MedSpa will not appear in the “Local Pack” often displayed in search results. The Local Pack appears after the paid results but before the organic results. Many search engine users will look at the local pack and not even explore organic results. As such, a MedSpa must appear in this part of the search results.
For a Google My Business Page to be as effective as possible, it must have all the information filled out and match the information on the website and any other listings. A person is 70% more likely to visit a website when a Google My Business Page is completely filled out. These include:
- Name of the MedSpa
- Address, including any suite or office numbers
- Phone Number
- URL of the website
- Hours of operations
- Services offered
Step 8: Med Spa SEO Experts will conduct a competitive analysis for a MedSpa
A competitive analysis helps a MedSpa SEO expert get a better idea of trends and competition in an area. Each location is unique, so a study like this is needed so MedSpa SEO experts can better understand the area as they do their work. There are several benefits to having an SEO expert complete this analysis.
It makes the marketing process more effective.
Potential patients to a MedSpa will want to know how the services at the facility will make them feel better or enhance their aesthetic looks. For a MedSpa to be appealing, they need to present themselves as being able to meet the needs of these potential patients with the services or products available. To do this, research is required to determine those needs. Once a MedSpa knows what its target patients are looking for in terms of services and products, its website can be updated to showcase that. They will be able to win over potential patients, increase patient count, and drive up conversions.
Finds Missing Pieces In MedSpa Marketing Plan
A competitive analysis can help a MedSpa find opportunities in an area or any missing pieces in its marketing plan. There may be an untapped area of potential patients that other competitors have yet to discover. A competitive analysis can identify these likely patients so a marketing plan can be tailored for them.
Step 9: How do Med Spa SEO experts put together a competitive analysis?
A MedSpa SEO expert generally follows these steps when putting together a competitive analysis for a client:
- Researchers who the competitors of a MedSpa are. They may include other MedSpas and businesses that offer similar services to the MedSpa.
- Each competitor is researched to evaluate their products or services and if they directly compete with the MedSpa. A MedSpa in the same town may have a completely different menu of treatments and services and, therefore, only competes slightly with a pool of potential patients.
- Determine the medical marketing strategy of the competitors. Analyze what medical marketing tactics they are using and which they are not using.
- A MedSpa SEO expert will also analyze to see how successful their marketing efforts are. This may be a little difficult to determine, but they should be able to get a general sense.
- Analyze how much engagement competitors generate with their potential patients and where that engagement can occur.
- Next, a MedSpa SEO expert should see how competitors market their content to the community. They will note what digital and traditional strategies are being used.
- Finally, a competitive analysis will see what social media channels are being utilized, what content is being posted there, and what the level of engagement is with their target audience.
The experts at PatientGain.com are available to help you create a high-performance healthcare website. Our MedSpa SEO experts can help boost your site’s organic ranking using tested and proven marketing strategies. Contact us today, and let us show you what we have done for other practices across the country!
What are the benefits of SEO (Search Engine Optimization) for medical spas?
SEO benefits for medical spas include boosting online visibility, attracting high-intent local clients searching for treatments (like “laser hair removal near me”), building trust through authority and reviews, generating cost-effective organic traffic, educating potential patients, and gaining a competitive edge in a crowded market, all leading to more consultations and revenue. It moves you from being invisible to being a trusted local leader in beauty and wellness.
Benefit no 1: You will start receiving more new client, patient calls.
Additional Benefits of SEO for Medical Spas:
- Increased Visibility & Traffic: Ranks your spa higher on Google for local searches, getting you seen by people ready to book treatments.
- Attracts Qualified Leads: Targets users actively searching for specific services (e.g., Botox, fillers), meaning they’re more likely to convert.
- Builds Trust & Credibility: High rankings and positive reviews signal authority, making potential clients trust your spa over competitors.
- Cost-Effective Growth: Organic traffic is “free” compared to paid ads, providing sustainable, long-term patient acquisition.
- Establishes Authority: Shows expertise by ranking for valuable, informative content about treatments.
- Supports Other Marketing: Boosts results from PPC and social ads by capturing users across channels.
- Competitive Advantage: Keeps you relevant and visible against other local med spas.
- Improved User Experience: Optimizing for search engines also makes your site faster and more user-friendly for visitors.
Example of a medical spa SEO
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