Medical SEO Keywords Ideas.
Effective SEO keywords for your medical website are often best implemented by a professional medical SEO company.
When you hire someone to build your medical website for your business, many doctors mistakenly assume that they will automatically be at the top of search results. As much as web designers and website management companies wish this would be true, it is not an automatic thing. A website must have an SEO strategy in place to start to rank higher and higher on organic results. Another mistaken belief is that SEO strategies are something you look at once and then move on without having to check back too often. An SEO Strategy is not like a coat of paint that you pick out and plan to leave in place for years.
First, to understand medical SEO and how it works, we recommend reading this page here.
Effective SEO tactics to use on your completed website are often best implemented by a professional SEO company. You must improve, expand, and add content to your site to help build your rankings. To improve your SEO rankings, you need engaging content to be continuously added to your website over time. A “set and forget” mentality for your website is not very effective anymore. High quality and unique content is the best way to make your medical website stand out in highly competitive healthcare industry.
At PatientGain.com, we have a large stable of professional medical writers who can provide your website with the content it needs to grow its organic rankings. Unlike other companies that manage SEO strategies, we have many writers working for us, not just a few. The more writers a company that handles SEO work has the unique content that is generated for their clients.
Idea 1: Using broad and unique keywords and phrases
One of the critical skills a medical website writer must have is being able to weave relevant target keywords and phrases into their writings seamlessly. In the past, writers would pack in keywords as much as possible, practically in every single sentence. In the early days of search engine optimization, this would work. However, search engine algorithms began to pick up on this scam and started to penalize websites that used that tactic. Today, the use of target keywords must be used sprinkled throughout the content, so it reads naturally. The more original content reads, the more valuable it uses for SEO rankings.
Another essential factor when writing keywords is using both the broad keywords and phrases people use to find a medical website, but also unique ones. Broad keywords can be challenging to rank for, but if you can find the right unique keyword, it can help you focus your marketing efforts. If that word or phrase can organically be associated with your clinic online, it will help brand your health care business.
What are some examples of broad keywords vs. unique keywords?
Broad keywords could apply to any medical practice, while unique keywords focus primarily on something very specific about that practice. Below are some examples:
Broad Keywords for Urgent Care Centers
Pediatric Urgent Care
Urgent Care Near Me
Immediate Care Near Me
Doctor Available Now
Unique Keywords For Urgent Care Centers
Urgent Care In El Cajon CA
Urgent Care Center Near Stroudsburg University
Immediate Care In Coventry Mall
Immediate Care Open On Weekends In Pottstown
Doctor Jacobs Urgent Care Center
Idea 2: Expanding current content and creating new content
One of the best ways to improve your organic rankings is through content marketing. At PatientGain.com, we have great writers who can help you with content marketing to add and expand the content on your medical website. Search engines like to see websites that are increasing and updating their content.
This makes a website much more relevant and authoritative on a subject matter. Our writers can take our current content, and expand it with more information and using your guidance, can better help educate visitors to your website.
By incrementally adding new content, revising or expanding old content, and keeping your website always up to date, it shows search engines that you are remaining current and up to date. Our writers will work with you to see what content pages could use improvement and what content is missing altogether.
You can expect unique, well-written content that adds value to your website.
Idea 3: Look at your competitors (but do not plagiarize!)
Often the best way to find out what you are missing is to look at your competitors. Take some time to explore their webpages and see if they talk about anything that your website currently does not cover. Another thing to look at is to see how long their pages are in terms of word count and what keywords if any, they are using throughout their website. If you are continually being beaten out by a competitor, it may because they are writing more on topics then you are and using better keywords. The experts at PaitentGain.com can help you get back on track in terms of growing your overall SEO value.
Idea 4: Ask questions and then answer them
Our writers have found a lot of success in asking questions in their content and then answering them. Writing a question like “How much is an STD test?” or “Is there an Urgent Care Center open on the weekends” is going to be phrases many people use when using a search engine to make their healthcare decision. By including those phrases and questions in content, it only helps increase your medical practices website relevance in the eyes of a search engine. If you provide our writers with a list of topics or services you offer at your clinic, they can create the questions potential patients are most likely to ask and a unique answer that will make your business stand out.
The concepts behind good SEO writing are reasonably straightforward, but many misconceptions people hold onto, hurting their business. Great content for your medical practice’s website is a moving target. Improvements must always be made, and the additional content must still be in the works to slowly be added to your site. Think of content like you would a coat of paint on a business. The first time you paint the exterior or interior of a business, it looks great. However, after a few years of wear and tear, you may need to do some touch-up. If you neglect your content, you may find yourself needing to completely rehab your website with new content that will take time to do correctly.
5 Important Medical SEO & Dental SEO Lessons Learned
1) It Takes Money and It’s Hard
2) It Takes Time & Patience, But It’s Important
3) It Is Difficult – Google Changes Algorithms Regularly
4) It Is A Multi-Step Complex Process Rather Than One Time “Task”
5) A Professional Team Will Produce Better Results Than D.I.Y (and Much Quicker)
If you want same week results, you should consider online advertising for doctors. Both of these approaches and strategies compliment each other, they do not replace each other. Long term online success for your medical practice is based on excellent SEO rankings for your practice. It will take time and money, and it is not easy, anything else is very likely a sales pitch. Investing in medical SEO for your medical practice is very likely the best investment you will make in your medical practice. However, it is complex and is not easy. Here are some examples of ROI for Medical Marketing.
Fast loading medical websites can help you with higher SEO rankings. Read more here.
Anatomy Of Good Medical Marketing
Eight Steps For Achieving Great ROI Results for Doctors
The term “SEO” can have different meaning to different professionals, but we will assume that you are a doctor, physician, dentist, surgeon or an administrator of a practice. We have seen that these professionals mean high search rankings, and simply want to acquire more patients using “SEO”. So based on this, we will define SEO beyond the Search Engine Optimization strategies. To our audience, doctors and practice managers they mean Good Medical Marketing and its composition.
Step 1 : Website Overall Strategy - Including the Website and Facebook business page
Step 2 : Website Content Marketing
Step 3 : Local SEO & Organic Strategy
Step 4 : Social Media Marketing
Step 5 : Online Advertising Plan
Step 6 : Online Reviews Management & Marketing
Step 7 : Email Marketing & Email Automation
Step 8 : Conversion Automation
8 Reasons Why Content Is Important.
Your Content Is the Single Most Important Factor in Your Online Success.
1. Content defines your brand.
2. Content expresses who you are, how you conduct your business.
3. Content is read by the Search Engines - and this results in GOOD or POOR rankings - You should NEVER copy content from another site. Checking ideas from other websites is OK, but copying content is like shooting yourself in the foot.
4. Content can make your marketing flourish.
5. Content can make your advertising irresistible.
6. Social media loves GOOD content.
7. Email marketing with good quality content will give you higher open-rates.
8. Best of all - Patients LOVE Useful content.
E-A-T Algorithm & SEO For Doctors
There are three words to remember E A T for good medical SEO website.
E Stands for medical Expertise in the subject matter. For example if your website page is about Peripheral Artery Disease (PAD) – do you have useful information about the subject matter.
A Stands for medical Authority in the subject matter. This refers to the qualified, authoritative content and possibly the author of the website page.
T Stands for Trustworthy source or organization. This refers to the fact that is the website can be trusted. How good is the rest of the content on your website. For example if there is doctor’s bio present on a medical website. Are there any other references to this doctor in other media outlets. Are there links pointing back to the bio of the doctor. There are many other factors that determine the trustworthiness.
In addition, SEO for doctors depends on:
1) Clinic Industry Knowledge and Content Writing Skills
2) Expertise in Search Engine Algorithms, Digital Best Practices, and Patient Behavior
3) A Dynamic Software Platform Designed to Adapt to Changes with Trends and Technology
4) World Class Support behind Your Technology System
Achieving top SEO rankings for medical practices and physicians is a process and not a simple one-time setup. It is time-intensive, requires deep knowledge about your own medical practice and Search Engine technology, costs both money and time to get real results, and it never stops for your medical practice.
Introduction To BERT From Google Search, For Medical SEO
Medical SEO Voice Search Optimization For Doctors
We are “Speaking” to devices, like Siri from Apple and Alexa from Amazon. More and more patients are searching online using these devices and digital assistants. Search engines such as Google are placing a higher emphasis on voice search optimization. After all, the point of Medical SEO is to rank medical websites accurately so patients can find the best information for their search query as accurately as possible. Hence “BERT”. Google announced an open-source neural network-based technique for natural language processing called Bidirectional Encoder Representations from Transformers, or BERT, for short.
The way Google provides search results has gone through many different adjustments and algorithm changes. Where we are today is light years from where we were a decade ago. There are advances in search engine technology every year, and the changes Google makes to its search algorithm isn’t even always announced. This ends up leaving website owners to figure out on their own what they need to do to optimize their website for search.
There are billions of search queries every day that Google provides search results to users. Many of these search queries are common and are things they see every day. These searches have a good history of successfully providing relevant results to the people who search for them. However, there are some searches that Google has never provided results for. These challenges have forced Google to build ways to provide results for searches they’ve never seen before. Adding problems to search is that people don’t always know exactly what they are looking for to begin with. There may be a misspelling, misuse of words, or other problems that don’t quite get the search query just right.
Google has worked for years, making its search engine respond better to natural language. In fact, many people would use specific keywords in their searches to help Google provide them the right results. Previously, the search engine had trouble handling complex queries and queries that are conversational. However, that has changed with new advancements in search at Google that allow a better understanding of natural language while searching. Last year, Google announced an open-source neural network-based technique for natural language processing called Bidirectional Encoder Representations from Transformers, or BERT, for short.