Expert Dermatology Marketing Services

Marketing for dermatology practices primarily involves building a strong online presence through a user-friendly, high conversion rate website, utilizing search engine optimization (SEO) to rank well in search results, Local SEO for dermatology practice, leveraging social media platforms like Facebook and Instagram to engage patients, and running targeted advertising campaigns to reach potential clients actively searching for skin care medical and elective solutions. Approximately 50% of the dermatologists also offer cosmetic, cash-pay services in the US. This number is growing every year. This increase in cosmetic and aesthetic services is also causing direct competition with local MedSpas. To extend this expansion strategy further, 12% of the dermatologists also offering wellness and medical weight loss services also.

Dermatology Marketing Services: Table Of Contents

Why Dermatology Marketing Is Different from General Healthcare Marketing?
Examples of medical services for dermatology practices
Examples of aesthetic services (cash pay) for dermatology practices
Why are dermatology practices competing with Medical Spas?
What is typically included in dermatology marketing services
What is the typical pricing for dermatology marketing services
Are there any good marketing packages available for marketing for dermatologist practice?
How can PatientGain replace 5 to 8 service providers for a dermatology practice marketing?
Example of marketing dashboard of a dermatology practice

How are these marketing packages effectively used by other dermatologist practices?
Will these packages work if I have a multi-location setup for my dermatologist practices?
I am looking for a Done-For-Me service, not D.I.Y, Who offers this type of marketing service for my dermatology practice?

Why Dermatology Marketing Is Different from General Healthcare Marketing?

Dermatology marketing differs fundamentally from general healthcare marketing because it blends medical necessity with elective, cash-pay aesthetics. This duality requires practices to run two distinct patient acquisition funnels simultaneously, requiring strict ethical standards, visual storytelling, and local search and proximity marketing strategies to build lasting trust. Hence as a practice manager or an owner of a dermatology practice, you should work with Dermatology Marketing company that has deep healthcare marketing experience in working with med spas and with medical marketing side of dermatology practices.

Dimension	Medical Dermatology	Cosmetic Dermatology
Patient intent	Symptom-driven (“rash on my arm”)	Aspiration-driven (“look younger before my reunion”)
Search behavior	Condition-based searches (“eczema treatment near me”)	Procedure-based searches (“Botox Summerlin Las Vegas”)
Insurance	Usually covered — insurance-dependent patient	Cash-pay — price-sensitive but quality-focused
Content tone	Clinical, educational, trust-building	Visual, aspirational, results-focused
Social media role	Lower — patients don’t share skin conditions publicly	Very high — before/after results drive Instagram/TikTok demand
Review sensitivity	Patients reluctant to review publicly (stigma)	Patients enthusiastically share cosmetic results
Conversion trigger	Clinical authority and insurance acceptance	Visual proof, injector reputation, pricing transparency

Top dermatology marketing firms like PatientGain build separate patient funnels for the medical and cosmetic sides.

Examples of medical services for dermatology practices

Insurance-based dermatology providers generally cover procedures and services that are deemed medically necessary (to diagnose, treat, or prevent a disease) rather than purely cosmetic. 1) Skin Cancer Care 2) Chronic Skin Conditions 3) Infections & General Medical Dermatology.

1. Skin Cancer Care

• Annual Screenings & Mole Checks: Regular preventive exams to check for suspicious lesions.
• Biopsies & Excisions: Taking tissue samples and safely removing cancerous or precancerous growths.
• Mohs Surgery: A precise, specialized surgical technique used to remove skin cancers while sparing as much healthy tissue as possible. 

2. Chronic Skin Conditions

• Eczema & Dermatitis: Management, topical treatments, and therapies for inflammatory skin conditions.
• Psoriasis Treatments: Diagnosis and systemic medications, topical creams, or light therapies (phototherapy).
• Rosacea: Medical intervention for chronic facial redness and inflammation. 

3. Infections & General Medical Dermatology

• Acne Treatments: Coverage is often provided for severe or cystic acne, as it is classified as a medical condition.
• Wart & Cyst Removal: Medical treatment and removal of painful, obstructive, or infectious warts and cysts.
• Hair Loss & Nail Disorders: Treatment of medically related hair loss (e.g., alopecia or thyroid-related) and nail fungus or infections.
• Hives & Rashes: Diagnosing and treating allergic reactions, poison ivy, or unexplained skin irritations

Examples of aesthetic services (cash pay) for dermatology practices

Many dermatology practices have also added aesthetic services, some examples include: Fillers, laser treatments, Semaglutide GLP-1, Chemical peels Dermal fillers, Hydrafacials.

Dermatology providers are also extending their services into cosmetic (cash-pay) non-insurance based services. This trend started during Covid, most of our dermatology customers have also added cosmetic, aesthetic or medical weight loss (like semaglutide-GLP1) services.

Why are dermatology practices competing with Medical Spas?

Dermatology practices are competing directly with medical spas because the market for cash-pay cosmetic procedures has exploded, creating a massive overlap in the services both businesses offer.  While dermatologists traditionally focused on medical skin health, the high profitability and low insurance burdens of aesthetic treatments have pushed many practices to expand their cosmetic offerings, putting them in direct competition with medical spas. 

1. The High Profitability of Cash-Pay Services

• No Insurance Hassles: Medical treatments (like skin cancer removals or chronic eczema management) require dealing with complex insurance billing, lower reimbursement rates, and long payment delays. 
• Immediate Cash Flow: Cosmetic services like Botox, dermal fillers, and chemical peels are paid entirely out-of-pocket by consumers at the time of service, providing immediate and highly predictable revenue. 
• Higher Profit Margins: Aesthetic treatments often yield significantly higher profit margins per hour compared to standard medical evaluations.

2. Overlapping Service Menus

The line between what happens at a dermatology office and a medical spa has blurred significantly. Both entities now heavily market and compete for patients seeking the exact same non-invasive treatments:

• Injectables: Botox, Dysport, Juvederm, and Restylane.
• Skin Resurfacing: Microneedling, laser skin therapy, and intense pulsed light (IPL) treatments.
• Body Contouring: Non-surgical fat reduction therapies like CoolSculpting.
• Clinical Skincare: Medical-grade facials, chemical peels, and exclusive skincare product lines. 

3. Contrasting Business Models and Customer Experiences

The competition is fierce because each business model holds unique advantages that appeal to different consumer preferences:

Feature	Dermatology Practices	Medical Spas (MedSpas)
Primary Strength	Clinical Expertise & Safety	Hospitality & Consumer Experience
Provider Staff	Board-certified dermatologists, physician assistants (PAs), and nurse practitioners (NPs).	Often operated by nurse practitioners, registered nurses, or licensed estheticians under off-site medical direction.
Environment	Medical clinic setting; focuses on clinical efficacy, safety, and comprehensive skin health.	Luxurious, relaxing, spa-like atmosphere focused on comfort, pampering, and lifestyle branding.
Marketing Edge	Trust, medical authority, and the ability to seamlessly handle complex or adverse medical complications.	Flexible hours, aggressive digital marketing, membership/loyalty programs, and high-end retail environments.

What is typically included in dermatology marketing services?

Dermatology marketing services cover the full patient acquisition and retention lifecycle — from the moment a patient searches for a skin condition or cosmetic procedure, through their first visit, and into long-term retention. The best packages address both the medical dermatology side and the cosmetic/aesthetic side with distinct strategies for each.

1. HIPAA-Compliant Website Design and Conversion Optimization

The website is the highest-leverage marketing asset for a dermatology practice. Services typically include:

Design and Architecture:

• Mobile-first, fast-loading design (sub-4-second on mobile — where 70%+ of patients browse)
• Separate navigation pathways for medical patients (eczema, acne, psoriasis, skin cancer screening) and cosmetic patients (Botox, fillers, laser resurfacing, microneedling)
• Before/after photo gallery module — the most powerful conversion asset for cosmetic dermatology; filtered by procedure type
• Provider bio pages with credentials, clinical philosophy, years of experience, and professional photography
• Video testimonials and procedure explanation videos
• ADA-compliant accessibility standards

Example of a very fast loading mobile website of a dermatology practice with 1 location. Google now rates how quickly your mobile website loads on mobile devices. This Google Speed Test is available to anyone. Make sure you measure the mobile speed. It should be less than 4 seconds. In the example below you will see that all areas are in green. Including the agentic browsing test.

Conversion Architecture:

• Above-the-fold, thumb-friendly booking CTAs on every page
• A/B tested headline and button placement — industry average conversion is 2–4.2%; optimized dermatology sites achieve 10%+ (PatientGain PLATINUM websites)
• SPOC (Single Point of Conversion) AI app — one unified entry point for chat, text, call, and online booking
• Appointment booking forms with direct EHR/scheduling system integration
• HIPAA-compliant contact forms with encrypted submission (never routed through standard email)

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2. Local SEO and Google Business Profile Management

Dermatology patients search hyperlocally. Services include:

Google Business Profile (GBP):

• Complete setup and optimization of GBP— categories (Dermatologist, Medical Spa, Skin Care Clinic), services, attributes, photo galleries
• 20–30 posts per month — skin health tips, seasonal promotions, procedure spotlights, staff highlights
• Q&A management — common patient questions answered and maintained
• GBP messaging feature with AI-powered auto-response

Local SEO for Dermatologists:

• Condition-specific local pages — “acne treatment [city],” “eczema specialist [neighborhood],” “skin cancer screening [zip code]”
• Procedure-specific local pages — “Botox [city],” “lip filler [neighborhood],” “laser resurfacing near me”
• NAP (Name, Address, Phone) consistency across 50+ directories — Healthgrades, WebMD, Vitals, RealSelf, Zocdoc, Yelp, Apple Maps, Bing
• Local backlink building — chamber of commerce, medical associations, community health directories
• Voice search optimization — “best dermatologist near me,” “dermatologist open now”

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3. Medical SEO Content — Monthly

SEO content is the engine of long-term organic patient acquisition. Monthly deliverables typically include:

Medical Dermatology Content:

• Condition-specific pages — acne, eczema (atopic dermatitis), psoriasis, rosacea, hives, hyperpigmentation, melasma, warts, fungal infections, hair loss, skin cancer
• Each page covers: symptoms explained, treatment options, what to expect, when to see a dermatologist, FAQs
• Educational blog posts targeting informational searches (“what does skin cancer look like?” “is my rash contagious?”)

Cosmetic Dermatology Content:

• Procedure guides — “What to expect from your first Botox appointment,” “How long do lip fillers last?”, “Laser resurfacing recovery timeline”
• Before/after content with proper HIPAA authorization documentation
• Pricing transparency pages — cosmetic patients specifically search “how much does Botox cost in [city]”
• New treatment spotlight pages — Morpheus8 RF Microneedling, PRP therapy, Hydrafacial, chemical peels

Technical SEO Content:

• Medical schema markup — MedicalClinic, Physician, MedicalProcedure, FAQ schema feeding Google AI Overviews and featured snippets
• Meta descriptions, title tags, and page structure updated monthly by AI with human review
• Generative Engine Optimization (GEO) — engineering content to be cited by ChatGPT, Google AI Overview, and Perplexity when patients ask AI systems for dermatologist recommendations

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4. Paid Advertising — Google Ads and Social Media

Google Ads (PPC) and if needed Meta Ads:

• Medical dermatology campaigns — “dermatologist for psoriasis near me,” “skin cancer check,” “eczema specialist,” “same day dermatologist appointment”
• Cosmetic campaigns — “Botox specials [city],” “lip fillers cost,” “laser hair removal near me,” “microneedling for acne scars”
• Dedicated procedure landing pages per treatment — higher conversion than sending all traffic to the homepage
• Geo-targeted ad delivery within defined service radius
• Remarketing campaigns — re-engage website visitors who viewed a procedure page but did not book
• Conversion tracking for phone calls, form submissions, and online bookings
• Ad management fee: 18% of spend vs. industry average of 25–40%

What is the typical pricing for dermatology marketing services?

Typical pricing for dermatology marketing services ranges from $1,500 to $15,000 per month in ongoing agency retainer fees, depending heavily on the clinic’s size, number of locations, and whether they emphasize medical or cosmetic services.  Because dermatology involves highly competitive local keywords and visually driven social media management, pricing is usually structured around the specific tier and goals of the practice. 

However, PatientGain’s pricing is different. You have many options. From Custom services to success and ROI based services (PLATINUM services). Comparing PatientGain to a traditional marketing agency for a dermatology practice comes down to a choice between efficiency and technology consolidation versus high-end bespoke customization. Because a dermatology practice operates a “dual-funnel” (managing both insurance-based medical patients and cash-pay cosmetic patients), the costs can escalate quickly depending on which model you choose.

Here is a straightforward, side-by-side comparison of the financial and structural differences. The Financial Breakdown: PatientGain vs. Traditional Agency

Cost Factor	PatientGain (PLATINUM / PLUS)	Traditional Dermatology Agency
Upfront Website Build	$0 (If signing a 12-month contract)	$10,000 – $25,000+ (Custom design & coding)
Monthly Retainer	$1,699 – $2,499 / month	$4,000 – $10,000+ / month
Software “Vendor Tax”	$0 (Native CRM, Chatbot, Review apps included)	$800 – $1,200+ / month (Paying CallRail, Podium, Hubspot separately)
Ad Spend (Google/Meta)	Separate line item (Paid directly to Google/Meta)	Separate line item (Paid directly to Google/Meta)
Time to Launch	typical 30 days	3 to 6 months

1. The PatientGain Model (SaaS + Managed Service)

PatientGain operates as a technology platform first. For a competitive field like dermatology, you would likely need their PLATINUM ($1,699/mo) or PLATINUM PLUS ($2,499/mo) tier to aggressively target high-margin cosmetic procedures alongside medical terms.

• The Advantage for Derms: The time-to-ROI is extremely fast. Because they waive the massive $20,000 custom website build fee and include all the HIPAA-compliant software (AI chatbots for after-hours cosmetic inquiries, automated review generators, 2-way texting), your monthly overhead is predictable and drastically lower.
• The Disadvantage for Derms: Lack of high-end, artistic customization. PatientGain uses A/B-tested, structured templates designed purely for conversion. If your practice leans heavily toward high-end luxury aesthetics and you want a highly customized, visually experimental website, their platform will feel too rigid.
• PatientGain alternative option: PatienGain now offers CUSTOM website with standard PLATINUM and PLATINUM+ service. However, this requires paying the CUSTOM website build. Starting at $7000 to $10000 for teh website setup. Read more about transparency of the pricing notice.

2. The Traditional Agency Model (Custom Boutique)

A traditional agency acts as an outsourced marketing department. They do not own a proprietary software ecosystem; instead, they build you a custom WordPress site and stitch together various third-party tools to create your marketing stack.

• The Advantage for Derms: Total creative control and ownership. If you are a high-end cosmetic dermatologist competing in a major metro area (like Beverly Hills or Manhattan), a traditional agency will provide the bespoke “luxury” branding, custom video production, and highly tailored aesthetic necessary to capture affluent cash-pay patients. If you leave the agency, you take your custom website code with you.
• The Disadvantage for Derms: Massive capital risk and compliance headaches. You have to write a $15,000+ check before a single patient is ever booked, meaning it takes much longer to break even. Furthermore, because the agency relies on third-party tools, managing HIPAA compliance (ensuring you have signed Business Associate Agreements for every single software plugin) becomes a complex liability.

Which service is right for your derma practice?

If you are a highly specialized, luxury-focused cosmetic practice with a massive budget where brand prestige is your primary driver, the Traditional Agency model is likely the better fit, despite the high cost.

If you are a balanced medical/cosmetic dermatology practice looking to aggressively dominate local SEO, capture leads 24/7, and maximize your profit margins without paying $20,000 upfront, PatientGain is the financially smarter choice.

Are there any good marketing packages available for marketing for dermatologist practice?

Yes, PatientGain offers comprehensive, full-service marketing packages specifically tailored for dermatology practices, structured as fully-managed monthly subscriptions. Their service framework is designed around your practice’s local market competition level and eliminates the need to stitch together multiple standalone software vendors.  The primary tier utilized by mid-sized and cosmetic dermatology clinics is the PatientGain PLATINUM Service, though they offer scaled packages depending on your market: 

Core Full-Service Marketing Packages For Dermatologist Practices

• PatientGain GOLD Service: Best for solo practitioners or dermatology offices in rural, low-competition geographic areas. It covers a basic HIPAA-compliant website, essential medical Search Engine Optimization (SEO), and a standard suite of 10 lead capture apps. 
• PatientGain PLATINUM Service : The most popular all-in-one package for suburban or medium-competition markets. It provides an A/B tested website, continuous medical content creation, and a suite of over 20 proprietary apps managed entirely by PatientGain’s account managers. 
• PatientGain PLATINUM PLUS Service: Engineered for aggressive, highly competitive metropolitan areas or multi-provider dermatology practices with a heavy focus on telemedicine and aesthetic clinical branding. It features advanced automation, referral marketing setups, and expanded search intent targeting. 
• PatientGain CUSTOM PLATINUM Service: Your own Custom design website. The most popular all-in-one package for suburban or medium-competition markets. It provides a custom website, continuous medical content creation, and a suite of over 20 proprietary apps managed entirely by PatientGain’s account managers.  This service is more expensive than PLATINUM service.

What is Included in the Full-Service Management?

Instead of operating as a simple do-it-yourself software platform, PatientGain provides a “Done-For-You” (DFY) service model where an assigned project manager and a specialized team handle the legwork:

• Dermatology-Specific Web Design & Maintenance: Includes a secure, fast-loading, HIPAA-compliant website designed to convert search traffic into booked skin consultations or medical appointments.
• AI-Driven Medical SEO: Focuses on search intent for clinical conditions (e.g., skin cancer, acne, psoriasis) as well as cosmetic procedures (e.g., Morpheus8, Botox)
• Automated Social Media Posting: Features customized, visual social media campaigns (up to 20 posts per month each for Google Business Profile, Facebook, and Instagram) to engage cosmetic and medical skincare patients. 
• Patient Communication Suite: Gives you access to a centralized Single Point of Contact (SPOC) app dashboard, 2-way patient texting, conversion chatbots, and automated review/reputation management tools. 
• HIPAA-Compliant Email Marketing: Handles up to 3 monthly email newsletters or promotions utilizing integrated consent management, removing the need for non-compliant consumer platforms.

Custom Enterprise Alternative Marketing Packages For Dermatologist Practices

For expansive operations, such as a high end design requirements medical dermatology and luxury aesthetics group, PatientGain shifts from subscription service to their Custom Marketing Services. These solutions start at $10,000 upfront and provide bespoke, manual luxury branding tailored specifically to multi-location MSOs

Large Scale Deployment Alternative (4 or more locations) Marketing Packages For Dermatologist Practices

PatientGain’s Multi-Location Service is a dedicated digital marketing and advertising plan built specifically for multi-clinic healthcare practices, medical franchise networks, and Management Services Organizations (MSOs). It is designed to centralize fractured technology and marketing stacks into a single unified platform.  The plan costs $500 to $800 per month per location and operates under a 12-month commitment with $0 upfront setup fees. You can add or subtract locations as you go.

Core Architecture: The Unified Hub

Rather than creating entirely separate websites for every individual office, PatientGain builds one main unified hub website. Each individual location is given its own optimized location-based sub-page that functions as a high-conversion “micro-site.” These micro-sites stream all operational data and local inquiries back into a centralized system.

Key Features Included

The PatientGain Multi-Location Plan replaces 5 to 8 standalone software vendors (like separate hosting, texting apps, email systems, and review builders) by bundling the following into a per-location rate:

• Dual-Tier Dashboards: You receive an individual real-time performance dashboard for every distinct clinic location, alongside a master corporate dashboard to monitor aggregate network data at your fingertips.
• The 10-App Conversion Stack: Each location is outfitted with 10 integrated core applications, including HIPAA-compliant online appointment booking, lead-tracking CRMs, 2-way text alerts, and website lead funnels.
• Localized SEO & Business Listings: PatientGain manages and optimizes localized SEO footprints across major platforms—specifically focusing on Google Business Profile, Facebook, Yelp, and Apple Maps.
• Human Support & Account Management: The service includes an assigned, experienced project manager and a dedicated technical resource to handle support, strategy, and ongoing staff training.
• Coordinated Content Engine: Includes localized monthly email newsletters, custom promotional setups, and automated social media post creation.

Certified Advertising Infrastructure

The service also manages pay-per-click (PPC) and geo-focused mobile ad campaigns on Google, Facebook, and Instagram. Unlike traditional agencies, PatientGain manages the campaigns through their internal staff and does not mark up the cost of your ad keywords, keeping your ad spend entirely transparent. There is a simple 18% ads management fee. You can start or stop ads anytime you like.

How can PatientGain replace 5 to 8 service providers for a dermatology practice marketing?

PatientGain replaces 5 to 8 separate vendors for a dermatology practice by integrating specialized clinical tools and cosmetic marketing systems into one single dashboard.  Instead of juggling generic software and expensive boutique agencies, a dermatology clinic can consolidate their operations through PatientGain’s specialized platform:

1. Boutique Medical Website Agencies

• Replaces: Medical web design agencies and medical copywriters.
• PatientGain’s Dermatology Solution: They provide responsive, very fast-loading, HIPAA-compliant websites engineered specifically to convert skin-concern searches into appointments. PatientGain maintains the site, update promotional graphics, and upload fresh clinical content without you needing a webmaster.  New content is added every month.

2. General SEO Agencies & Medical Bloggers

• Replaces: SEO freelancers or general content agencies charging high monthly retainers.
• PatientGain’s Dermatology Solution: Their platform features pre-built SEO architectures for high-value dermatology terms. It automatically updates and optimizes your site for high-intent keywords like “skin cancer screening near me,” “acne scar removal,” or branded searches like “Morpheus8 treatment.”  – The Predictive Reverse Search Engine is a proprietary, AI-driven healthcare SEO and Answer Engine Optimization (AEO) strategy offered by PatientGain. It reverses the traditional search methodology by anticipating patient queries and matching practice content to those intent patterns.Here is how it fundamentally works:Symptom-Based Optimization: Rather than optimizing a website for broad, highly competitive keywords (e.g., “Dermatologist near me”), the AI analyzes how patients naturally describe their problems (e.g., “painful red rash on face”) and tailors service pages to address those exact needs.

3. Patient Texting & Communication Apps

• Replaces: Services like Podium, Weave, Klara, Call-Tracking Apps (like allTrackingMetrics, top alternatives include CallRail, Invoca)
• PatientGain’s Dermatology Solution: Front-desk staff use a built-in, secure 2-way patient texting system and an automated AI chatbot. This setup lets staff quickly answer patient questions about pre-care instructions (e.g., stopping retinoids before a chemical peel) directly from the dashboard. 

4. Review & Reputation Builders

• Replaces: Software like BirdEye or Grade.us.
• PatientGain’s Dermatology Solution: The platform triggers automated text and email requests for Google and Facebook reviews immediately after appointments. This feature builds your practice’s social proof for highly competitive cosmetic procedures while filtering patient feedback internally. 

5. Aesthetic Lead CRMs Leads Funnel Apps

• Replaces: Consumer CRMs like HubSpot or separate HIPAA web-form tools like FormDr.
• PatientGain’s Dermatology Solution: High-value inquiries from “Book a Consultation” buttons stream into a central lead-tracking CRM. Your coordinators can easily track, nurture, and move high-value aesthetic prospects from an initial web inquiry to a scheduled appointment. PatientGain’s Leads Funnel Apps for dermatology practices are HIPAA-compliant, AI-powered software systems designed to capture, track, and convert website visitors and online inquiries into booked appointments.
• These integrated tools act as a virtual front desk, capturing potential patients from various touchpoints (such as website forms, chatbots, text messages, and phone calls) and funneling them into a single centralized dashboard.

Example of SEO of a single location dermatology practice

Example of marketing dashboard of a dermatology practice, using PatientGain’s PLATINUM Service

A live medical marketing dashboard for a practice provides a real-time, centralized view of key performance indicators (KPIs) related to marketing efforts, helping to track and optimize campaign performance, new patient conversions, engagement, and overall medical marketing for your practice. It aggregates data from 20+ applications, AI agents and marketing channels, making it easy to monitor and understand the impact of different strategies.

In the example below in the month of April: If a medical receives 100 website visits and converts 7 of those visitors into new leads, their website conversion success would be 7%.  See example below: In the month of April , 2264 human being prospects visited the website, from SEO, Google Ads and Social Media Ads. 481 of these prospect clients contacted the practice and indicated that they were “new patients” rather than existing patients. PatientGain’s apps divide all contacts into new or existing clients/patients, and removes duplicates and sales calls. So in this case website conversion success rate is 21.25 percentage.

To successfully market a dermatology practice, build a strong online presence with AI-powered SEO, leverage digital marketing through Google Ads, social media, and influencer partnerships, enhance patient experience with AI applications, implement a strong reputation management strategy for 5-star reviews, host local events, run traditional marketing, and analyze data-driven results.

Marketing ROI Dashboard of a multi-location dermatology practice, with locations in 3 states. The data shows that in June there were 1535 total new leads received, out of which 1197 are effective leads. This dashboard is a live- dashboard, and the owner or the practiuce manager has 24×7 access to live dashboards.