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Obstetrics Gynecology OB/GYN Marketing Expert Companies

Women’s Health, Obstetrics Gynecology OB/GYN Marketing Services – $799/mon to $999/mon

While the terms “obstetrics” and “gynecology” are often used together (OB/GYN), they represent distinct medical specialties that focus on different aspects of women’s health. Not every provider provides healthcare services for both obstetrics and gynecology. Marketing an OB/GYN and women’s health practice requires a sensitive and informative approach that builds trust with potential patients. There are many good OB/GYN medical marketing companies in the US serving approximately 50,000 OB/GYN service providers in the USA. However the total number of providers is on a decline in the USA. All of these providers need help with new patients and also would like to retain the existing patients. PatientGain has been in business for 10+ years and we solely focus on healthcare providers. We help them acquire new patients and retain existing ones. PatientGain is Proven Medical Marketing Automation Platform, Based on AI Agents, Apps and Awesome Service.

OB/GYN marketing encompasses the strategies and tactics used to promote an obstetrics and gynecology practice and attract new patients. It involves a range of activities designed to increase awareness of the practice within the community, build trust and credibility as a reliable source of women's health information and care, attract new patients and convert leads, and foster long-term relationships with existing patients to encourage ongoing care. A key aspect of this marketing is understanding the diverse needs and concerns of the target audience, which includes women of all ages, and tailoring messages appropriately. Given the sensitive nature of women's health, marketing materials must be respectful, informative, and avoid sensationalism, prioritizing trust-building as a crucial element. Providing valuable educational information on various women's health topics, including pregnancy, childbirth, and gynecological conditions, is also a core component. In today's digital landscape, a strong online presence is essential, encompassing a user-friendly website, active social media profiles, and positive online reviews. Furthermore, engaging with the community through participation in local events, partnerships with other healthcare providers, and educational workshops can contribute to building brand awareness and fostering trust. Ultimately, OB/GYN marketing aims to position the practice as a leader in women's health, highlight the expertise and experience of its providers, showcase the compassionate and personalized care offered, and, most importantly, help women in the community access the vital healthcare services they need.

What is OB/GYN marketing?

OB/GYN marketing encompasses the strategies and tactics used to promote an obstetrics and gynecology practice and attract new patients. It involves a range of activities designed to increase awareness of the practice within the community, build trust and credibility as a reliable source of women’s health information and care, attract new patients and convert leads, and foster long-term relationships with existing patients to encourage ongoing care. A key aspect of this marketing is understanding the diverse needs and concerns of the target audience, which includes women of all ages, and tailoring messages appropriately. Given the sensitive nature of women’s health, marketing materials must be respectful, informative, and avoid sensationalism, prioritizing trust-building as a crucial element. Providing valuable educational information on various women’s health topics, including pregnancy, childbirth, and gynecological conditions, is also a core component. In today’s digital landscape, a strong online presence is essential, encompassing a user-friendly website, active social media profiles, and positive online reviews. Furthermore, engaging with the community through participation in local events, partnerships with other healthcare providers, and educational workshops can contribute to building brand awareness and fostering trust. Ultimately, OB/GYN marketing aims to position the practice as a leader in women’s health, highlight the expertise and experience of its providers, showcase the compassionate and personalized care offered, and, most importantly, help women in the community access the vital healthcare services they need.

What should a good medical marketing company for Women’s Health, Obstetrics Gynecology OB/GYN do for your practice?

OB/GYN marketing companies use targeted strategies to help practices increase patient acquisition, improve online presence, and enhance engagement. These strategies focus on digital marketing, patient retention, and reputation management to drive consistent growth.

Search Engine Optimization (SEO) for lower patient acquisition costs

Google Ads (PPC) to Attract High-Intent Patients

  • Targets patients actively searching for OB/GYN services, ensuring instant visibility
  • Allows practices to appear at the top of Google search results before competitors
  • Runs Google Search Ads for keywords like “pregnancy checkup near me” with ad extensions for online appointment booking
  • Uses Google Display Ads with banners promoting “Safe and Personalized Maternity Care – Book Today!”
  • Implements high conversion apps on your medical website

Social Media Advertising to Engage Local Audiences

  • Increases awareness by reaching patients in the local area via Facebook, Instagram, and TikTok ads
  • Drives website traffic and direct appointment bookings, Phone calls, Text Messages ( HIPAA Compliant )
  • Creates 20 social media posts featuring OB/GYNs answering common questions like “What Happens at Your First Prenatal Visit?”
  • Runs Facebook Ads showcasing:
    • “Annual Well-Woman Exams – Stay on Top of Your Health!”
    • “Birth Control Counseling – Find the Right Option for You!”
    • “Expert Pregnancy & Postpartum Care – Book a Visit!”
  • Boosts patient testimonials to build trust and social proof

Online Reputation Management for Trust & Credibility

  • Improves Google to influence new patients
  • Encourages word-of-mouth referrals by enhancing credibility
  • Provides apps for review requests via SMS & email after patient visits
  • Shares social media posts showcasing positive patient testimonials to attract new patients

Content Marketing & Patient Education

  • Positions the practice as a trusted authority in women’s health
  • Drives organic search traffic through educational articles and videos
  • Writes SEO-optimized content posts like “When Should You Get Your First Pap Smear?”
  • Posts infographics with “5 Early Pregnancy Symptoms to Watch For.”
  • Creates YouTube videos explaining services like “What Happens During a 20-Week Ultrasound?”

Email Marketing to Convert & Retain Patients

  • Reminds potential patients to schedule appointments & follow-ups
  • Encourages return visits for preventive care
  • Sends SMS reminders, such as:
    • “Reminder: It’s time for your annual well-woman exam. Schedule today!”
  • Develops pregnancy email series providing weekly updates and tips for expecting mothers

Telemedicine & Virtual Consultations for Convenience

  • Expands access to care for busy professionals and moms-to-be
  • Attracts new patients looking for remote healthcare options
  • Promotes telehealth consultations through Google Ads for “virtual birth control counseling” or “online prenatal consultations.”
  • Creates landing pages for telemedicine services with a “Book Now” button
  • Produces social media videos explaining “How Telehealth Works for Women’s Health.”

Referral & Community Outreach Programs

  • Strengthens relationships with local healthcare providers for patient referrals
  • Builds brand awareness through community events
  • Partners with family doctors & pediatricians for mutual referrals
  • Hosts prenatal workshops at local hospitals or pregnancy centers
  • Offers patient referral rewards, such as “Refer a Friend & Get $25 Off Your Next Visit.”

Direct Mail Campaigns for Local Patient Acquisition

  • Reaches women in targeted neighborhoods with special promotions
  • Encourages bookings for annual exams & pregnancy care
  • Sends postcards with QR codes for online appointment scheduling
  • Distributes women’s health brochures at local fitness centers and pharmacies
  • Mails personalized letters inviting previous patients to return for screenings

Website Optimization & High Conversion Rates

  • Converts website visitors into scheduled appointments
  • Ensures a user-friendly experience across desktop & mobile devices
  • Adds an online booking button with instant appointment scheduling
  • Creates mobile-friendly, fast-loading pages for OB/GYN services
  • Implements SMS texting features to answer patient inquiries in real time

Key Takeaways: How OB/GYN Marketing Companies Increase Patient Acquisition

  • HIPAA compliant website designed for high conversion rates
  • SEO & Google Ads ensure the practice ranks for local OB/GYN searches
  • Social Media & Facebook Ads engage and attract women in the local area
  • Reputation Management builds trust with Google reviews & patient testimonials
  • Content & Email Marketing educate patients and drive engagement
  • Telemedicine & Referral Programs expand access and create new patient sources

By implementing these strategies, OB/GYN marketing companies help practices acquire more patients, increase engagement, and build a trusted reputation in women’s healthcare. Contact PatientGain to see examples of real OB/GYN customers.