Best Way To Market Urgent Care Starts With Your Google Optimized Website
Over 90 percent of patients search for a urgent care service or a walk-in clinic near them using google and google related online tools – like google maps, google local listings, google ppc ads, google reviews. So Google is the most important part of your online strategy. Facebook and other mediums are also effective.
Mobile friendly website for your urgent care center is a must. It should have these properties:
1) It must be mobile optimized – Beyond mobile friendly.
2) It must be optimized for conversion and A/B tested.
3) Content must be fresh, relevant, on-topic, non-plagiarized.
4) SEO Optimized for Google search engine, with proper technical structure of the website for each page.
5) Based on WordPress (or other proven platforms).
6) Secure HTTPS and HIPAA compliant and ADA adherent
7) Should promote and build your brand.
8) Must be pretty, attractive and branded with your own brand.
Each of these 5 areas can be further divided in sub areas and each area can be quite complex, that there are books written on each area.
SEO for urgent care clinics can be divided into 5 main areas:
1. Google Organic Search Engine Results
2. Google Local SEO Results
3. Google Maps Results
4. Google Reviews Results
5. SEM – Search Engine Marketing – A.K.A PPC Ads – Top Area for Google Ads. Although this is Paid Ads, but many doctors consider this a part of SEO
Each of these 5 areas can be further divided in sub areas and each area can be quite complex, that there are books written on each area.
STEP 1 : Get an Intelligent Conversion Website For Your Urgent Care Center
The GOLD Package includes an Intelligent and HIPAA compliant website with responsive design for both Desktops and Mobile Devices, and comes with integrated conversion apps, a free Domain, and secure high-performance hosting all at NO COST. Choose from dozens of A/B tested designs to give your medical clinic the powerful and beautiful website it deserves. Website is setup for you. Customer provides content. The website runs on PatientGain.com high performance servers using WordPress and custom Javascript software. Don’t pay $3000 to $10,000 for an awesome website. Our GOLD service includes SEO Updates, Local Business Listings & Optimizations, Promotions Updates to Social Media, Monthly Blog Creation and Updates to Social Media & Content Addition.
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STEP 2 : Improve the SEO of Your Urgent Care Website
The GOLD monthly service includes SEO for your urgent care center. It is becoming more difficult and important for your medical practice and clinic to show up on Google’s Search Results in the Top-Organic after the Google Ads. There are 9 Key Factors for high Organic SEO Rankings. Your potential and existing patients are searching for type of a practice and SERVICES you offer. Don’t pay extra for this service. It is included in GOLD service.
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STEP 3 : Improve Local SEO of the Urgent Care Website
The GOLD Package includes optimizations for LOCAL SEO FOR DOCTORS AND MEDICAL CLINICS. It is becoming increasingly important for your medical practice and clinic to show up on Google’s Search Results in the Top-Area after the Google Ads. There are hundreds of directories out there. But the three most important ones for you are 1. Google My Business Listing 2. Facebook Business Listing 3. Yelp Business Listing. Your potential and existing patients are very likely to find your medical clinic and practice on these 3 areas. Don’t pay extra for this service. It is included in GOLD service.
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STEP 4 : Online Advertising For Your Urgent Care Center
All online advertising campaigns are NOT CREATED the same. Our campaigns have been optimized for the unique needs and business practices of the Urgent Care Industry. Caffeinated Search, PayPerClick (PPC), Reviews Marketing, and Re-Marketing advertising campaigns all managed by AdWords Certified staff. PatientGain.com provides transparent pricing with no hidden advertising costs or fees. Start seeing results immediately. According to Google Premier Partner program, PatientGain.com campaigns perform 32% better than other companies. Don’t pay extra $300 to $1000 or more per month for this service.
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STEP 5 : Post Regularly On Your Facebook Urgent Care Center Business Page
Every month new posts are created for your medical practice. The posts with useful content based on YOUR SERVICES are available to your medical practice. Localization engine creates excellent conversion campaigns. Our campaigns have been optimized for the unique needs and business practices of the Urgent Care Industry. Start seeing results immediately. Don’t pay extra month for this service.
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STEP 6 : Install Website Texting App For Your Urgent Care Center
Allow patients to text you directly from your mobile and desktop website. PatientGain’s 2-Way texting app engages patients right when they land on your website. Increasing conversion of patients. In addition, you can use the app to send transactional messages also, for example confirming an appointment. Our apps are integrated. Texting app saves data in HIPAA compliant CRM. And there is integration for autoresponders, speech-to-text, and Email responses, auto-text-back, promotions, online payments.
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STEP 7 : Get Reputation Management Apps For Your Urgent Care Center
Reputation Management For Urgent Care and Walk-In Clinics is included. Proactive Reputation Management for your medical clinic could not be more simple. PatientGain.com‘s Reviews apps work with SMS, EMAIL, Facebook + In-Lobby Kiosk so you can maximize positive reviews & minimize negative reviews for your clinic on Google, Yelp, Facebook, Healthgrades & other sites. Don’t pay $200 – $400 per month for similar apps, and they may not be HIPAA Compliant.
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STEP 8 : Automate Patient Reviews Marketing For Your Urgent Care Center
Medical Marketing Automation Using Patient Reviews – This Simple App Collects Reviews From The Web. You Decide Which Ones To Display. Included in GOLD PLUS Package. 73% Of The Patients Look at Your Practice’s Reviews or Your Service Reviews. Highlight Your POSITIVE Reviews and Minimize Negative Reviews.
Don’t pay $100 – $150 per month for similar apps, and they may not be HIPAA Compliant.
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STEP 9 : Use Automated Email Marketing For Your Urgent Care Center
Every month a professional Newsletter is created for your medical clinic. 12 monthly Newsletters and 6 Seasonal Newsletters are included with the PatientGain.com GOLD Package. Simply click on Ready-To-Go Content Manager app to send newsletters. Other companies charge $200 – $300 per month for similar content creation apps, and they may not be HIPAA Compliant.
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STEP 10 : Implement Effective SMS/Text Based Alerts From Your Urgent Care Center
Effective patient communication means that you get alerts from your online campaigns and your medical marketing website on a timely basis. SMS Text based messages alert you or your practice manager in near-real-time as you get new patient requests and leads. Stay on top of new patient requests. Easy to see results. Setup is done for you by your dedicated Customer Success Manger. Other companies charge $30 – $50 per month for similar apps, and they may not be HIPAA Compliant.
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STEP 11 : Implement Content Marketing For Your Urgent Care Center
Urgent Care Medical Marketing Platform from PatientGain.com creates new content for your clinic to send out each month, sets up your campaigns, and automates your email and content marketing strategies. Unique quality content on your own website is the single most important factor for higher SEO rankings for doctors and medical practices.
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STEP 12 : Implement Automated Physician to Physician Referrals For Your Urgent Care Center
Medical Marketing Platform from PatientGain.com includes Physician to Physician Referral App. Easily and securely, per HIPAA guidelines, receive and automate referrals from other Physicians. This automated process helps you reduce your staff’s time, and provides a simple dashboard for you to see who is sending you referrals. Automatically send thank you notes, and provide reciprocal support to your physician peers.
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STEP 13 : Implement Intelligent Auto-Responders For Your Urgent Care Center
Intelligent Auto-Responders based on context are included. Imagine it’s 4:30 am and your urgent care clinic is closed, but a potential patient sends a request for information – based on context, your intelligent auto-responders reply back with useful information to an existing patient or a prospect patient. Increase new patient conversion and existing patient engagement. App is set up for you. No technical knowledge required.
STEP 14 : Implement Promotions on Facebook & Your Website For Your Urgent Care Center
PatientGain.com has a library of the MOST effective promotions for Urgent Care Centers. These promotions are used to attract potential patients and increase patient generation. PatientGain.com Promotions & Specials App provides tracking and conversion. Patient click behavior is tracked, and PatientGain.com’s apps are designed to bring in new patients and drive recalls and referrals. The promotions app works on Facebook business page, your website, newsletters and SMS/TEXT Campaigns. Other companies charge extra monthly fees for similar Online Promotion apps, and they may not be HIPAA Compliant.
STEP 15 : Implement Call Tracking For Your Urgent Care Center
Improve the operational efficiency of your medical clinic and optimize staffing for the front-desk. See when patients call you – why they call you – how long the calls last – how many calls are not answered and calls by existing patients VS new patients. Gain valuable insight into how your clinic runs. Is your advertising working? Is your staff engaging with prospects and existing patients? Are you missing out on calls from prospective patients? Other companies charge an extra per month fee for similar apps, and they may not be HIPAA Compliant.
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STEP 16 : Allow Patients To Request An Appointment For Your Urgent Care Center
Your patients can request appointments times or book appointments using your Website or Facebook page. The GOLD Package’s HIPAA Compliant Appointment Scheduling is integrated with PatientGain.com’s CRM, Phone Call Tracking, Email Marketing, and Auto Responder apps. Confirm appointments using Email or SMS. Send auto-reminders and alerts. Appointment Scheduling App for Doctors & Medical Practices is included in GOLD package.
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